Consumers Equilibrium

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Consumers Equilibrium

• A consumer is in equilibrium when he derives maximum satisfaction


from the goods and is in no position to rearrange his purchases.
Assumptions
• There is a defined indifference map showing the consumer’s scale
of preferences across different combinations of two goods X and Y.
• The consumer has a fixed money income and wants to spend it
completely on the goods X and Y.
• The prices of the goods X and Y are fixed for the consumer.
• The goods are homogenous and divisible.
• The consumer acts rationally and maximizes his satisfaction.
• In order to display the combination of two goods X and Y, that the
consumer buys to be in equilibrium, let’s bring his indifference
curves and budget line together.
• We know that,
• Indifference Map – shows the consumer’s preference scale between
various combinations of two goods
• Budget Line – depicts various combinations that he can afford to buy
with his money income and prices of both the goods.
• In the following figure, we depict an
indifference map with 5
indifference curves – IC1, IC2, IC3, IC4, and
IC5 along with the budget line PL for
good X and good Y.

From the figure, we can see that the
combinations R, S, Q, T, and H cost the
same to the consumer. In order to
maximize his level of satisfaction, the
consumer will try to reach the highest
indifference curve. Since we have
assumed a budget constraint, he will be
forced to remain on the budget line.
• If he chooses the combination R. From Fig. 1, we can see that R lies on a
lower indifference curve – IC1. He can easily afford the combinations S, Q,
or T which lie on the higher ICs. Even if he chooses the combination H, the
argument is similar since H lies on the curve IC1 too.
• Next, let’s look at the combination S lying on the curve IC2. Here again, he
can reach a higher level of satisfaction within his budget by choosing the
combination Q lying on IC3 – higher indifference curve level. The argument
is similar for the combination T since T lies on the curve IC2 too.
• Therefore, we are left with the combination Q.
• This is the best choice since Q lies on his budget line and pts puts him on
the highest possible indifference curve, IC3. While there are higher curves,
IC4 and IC5, they are beyond his budget. Therefore, he reaches the
equilibrium at point Q on curve IC3.
• at this point, the budget line PL is tangential to the indifference curve IC 3.
Also, in this position, the consumer buys OM quantity of X and ON quantity
of Y.
Marginal Utility
• Marginal Utility analysis helps us understand the behavior of a
consumer by looking at the way he spends his income on different
goods and services to attain maximum satisfaction.
• Total Utility or Full Satiety – is the sum of utility derived from
different units of a commodity consumed by a consumer. Therefore,
Total Utility = the sum total of all marginal utility.
• Marginal Utility or Marginal Satiety – is the additional utility derived
from the consumption of an additional unit of a commodity.
Therefore, Marginal Utility = the addition made to the Total Utility by
consuming one more unit of a commodity.
The Law of Diminishing Marginal Utility
• This is an important law under Marginal Utility Analysis. Alfred
Marshall, British Economist defines the law of diminishing marginal
utility as follows:
• “The additional benefit which a person derives from a given increase
in the stock of a thing diminishes with every increase in the stock that
he already has.”
• This law is based on the fundamental tendency of human
nature. Human wants are virtually unlimited. However, every single
want is satiable. Hence, as we consume more and more units of a
good, the intensity of our want for the good decreases. Eventually, it
reaches a point where we no longer want it.

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