A LIVE PROJECT ON

“3C REPORT ON TATA STEEL LTD.”

SUBMITTED BY

ANIRUDHA BARDHAN

ID NO. -23IUT0160010

PROGRAM – MBA 1ST YEAR

COURSE CODE – BCOM101

SUBJECT – BUSINESS COMMUNICATION

GUIDED BY – PROF. MOUSUMI BISWAS

ICFAI UNIVERSITY TRIPURA

Kamalghat, Mohanpur, Tripura - 799210
 ACKNOWLEDGEMENT
I would like to extend my sincere gratitude to Prof. Mousumi Biswas, our esteemed faculty
for the subject "Business Communication," for guiding and supporting us throughout the live
project on "3c Report on Tata Steel Ltd."

Prof. Biswas's invaluable insights, mentorship, and unwavering encouragement have been
instrumental in shaping our understanding of financial statement analysis and its practical
application. We are deeply appreciative of the knowledge and expertise shared with us during
this project.

Furthermore, I would like to express my appreciation to my fellow students who collaborated

on this project. Their collective efforts and dedication have contributed significantly to the
successful completion of this analysis.

This project has been a valuable learning experience, and we acknowledge Prof. Mousumi
Biswas's contribution in making it a rewarding endeavour.

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 TABLE OF CONTENTS

Title Page No.

Introduction 4

Objective 5

Company Profile 6-8

Methodology 9

Facts and Observation 10-13

Conclusion 14

Conceptual Relevance 15

Reference 16

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 INTRODUCTION
Nestled at the heart of the global steel industry, Tata Steel stands as an emblem of resilience,
innovation, and strategic acumen. As a cornerstone of the Tata Group, this venerable
company has not only weathered the tides of economic shifts but has also thrived amidst
dynamic market conditions.

This analysis embarks on an in-depth exploration of Tata Steel, utilizing the renowned 3 C's
model—Customer, Company, and Competition—as a strategic lens. Through this framework,
we endeavour to unravel the intricate strategies, strengths, and challenges that define Tata
Steel's trajectory within the steel manufacturing landscape.

Understanding the 3 C's Model

The 3 C's model encapsulates critical dimensions that steer a company's success. It
meticulously examines the interaction between the organization itself (Company), its
engagement with its customer base (Customer), and its positioning in relation to industry
rivals (Competition). In this analysis, we leverage this model to dissect Tata Steel's strategies,
capabilities, market positioning, and responses to the ever-evolving steel industry dynamics.

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 OBJECTIVE
This analysis endeavours to conduct a comprehensive evaluation of Tata Steel's strategic
positioning using the 3 C's model, delving into specific aspects:

1. Company Analysis:
1.1. Evaluate Tata Steel's internal capabilities, technological innovations, operational
efficiencies, and sustainable practices that define its competitive edge.
1.2. Scrutinize the company's corporate culture, leadership dynamics, and strategic
decision-making processes that drive its growth trajectory.
2. Customer Analysis:
2.1. Identify the varied customer segments of Tata Steel, exploring their specific needs,
preferences, and demands in the steel industry.
2.2. Assess Tata Steel's customer engagement strategies, market responsiveness, and
initiatives tailored to meet customer requirements.
3. Competition Analysis:
3.1. Analyze Tata Steel's competitive landscape, juxtaposing its product offerings,
technological advancements, and market strategies against industry rivals.
3.2. Identify opportunities for Tata Steel to fortify its market presence and navigate
challenges posed by competitors in the steel manufacturing sector.

Overall Aim:

Through a comprehensive exploration of Tata Steel's interaction with customers, internal

capabilities, and competitive dynamics using the 3 C's model, this analysis aims to unearth
actionable insights and strategic recommendations. These insights will aid Tata Steel in
optimizing strengths, addressing weaknesses, seizing opportunities, and strategically
positioning itself for sustained growth and leadership in the global steel industry.

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 COMPANY PROFILE

TATA STEEL
Overview:

 Tata Steel Limited, formerly known as Tata Iron and Steel Company (TISCO), is a
prominent Indian multinational steel-making company. Founded by Jamsetji
Nusserwanji Tata in 1907 and established by Sir Dorabji Tata, the company has
become a pivotal part of the Tata Group, headquartered in Mumbai, Maharashtra,
India. With a robust annual crude steel capacity of 35 million tonnes, Tata Steel is
among the world's largest steel producers, renowned for its extensive geographical
diversification, encompassing operations and commercial presence across 26
countries globally.

Operations and Presence:

 The company operates majorly in India, the Netherlands, and the United Kingdom,
employing approximately 80,500 individuals worldwide. Its flagship plant, boasting a
capacity of 10 million tonnes per annum (MTPA), is situated in Jamshedpur,
Jharkhand. Tata Steel's operations expanded significantly in 2007 with the acquisition
of the UK- based steelmaker Corus, propelling its global footprint and reinforcing its
status as a leading player in the steel industry.

Financial Performance:

 In the financial year ending on 31 March 2023, excluding SEA operations, Tata Steel
recorded a consolidated turnover of US$31 billion. It stands as the largest steel
company in India concerning domestic production, with an annual capacity of 21.6
million tonnes, trailing only behind Steel Authority of India Ltd. (SAIL).

Historical Milestones:

 Tata Steel's journey began with pig iron production in 1911, followed by steel
production in 1912. Throughout its rich history, the company has undergone rapid
progress and expansion, operating the largest steel plant in the British Empire by
1939. Over the years, it has embraced modernization initiatives and colossal
expansion projects, solidifying its position as a frontrunner in the steel industry.
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Key Acquisitions and Expansions:

 Tata Steel's growth trajectory includes significant acquisitions and expansions.

Notable acquisitions include NatSteel in 2004, Millennium Steel in 2005, and the
pivotal Corus acquisition in 2006, propelling Tata Steel to become the world's fifth-
largest steel producer.
 The company also engaged in joint ventures such as Tata BlueScope Steel Ltd and
Jamshedpur Continuous Annealing and Processing Company Pvt Ltd (JCAPCPL),
emphasizing its commitment to diversification and strategic partnerships.

Corporate Social Responsibility and Labor Welfare:

 Tata Steel has been at the forefront of implementing various labor welfare benefits
since its inception, pioneering initiatives like eight-hour workdays, free medical care,
educational facilities for employees' children, provident funds, and more. The
company has been deeply involved in promoting sports development and community
engagement through various academies and initiatives.

Market Challenges and Expansion Plans:

 Despite its global prominence, Tata Steel faced challenges in its European business
due to oversupply, regulatory pressures, and competition. The company underwent
restructuring efforts and strategic divestments to navigate market challenges.
 Looking ahead, Tata Steel has set ambitious expansion plans aiming to achieve an
annual production capacity of 100 million tons by 2015. It envisions balanced growth
through greenfield developments and acquisitions, outlining projects in various
regions including Odisha, Chhattisgarh, Iran, Bangladesh, Vietnam, and Karnataka.

Shareholding and Subsidiaries:

 As of March 31, 2018, Tata Group holds 31.64% shares in Tata Steel, with a
significant portion held by individual shareholders and foreign institutional investors.
Tata Steel boasts subsidiaries such as Tata Steel Thailand, Tata Tinplate, and has
engaged in mergers and acquisitions to consolidate its operations, as evident from the
amalgamation of several metal companies within the Tata Group into Tata Steel.

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Recent Developments:

 In 2022, Tata Steel's acquisition of Neelachal Ispat Nigam Ltd in Odisha for ₹12,100
crore (US$1.5 billion) and its plan to merge multiple metal companies into Tata Steel
demonstrate the company's strategic endeavours for expansion and consolidation.

Carbon footprint

 Tata Steel Group reported Total CO2e emissions (Direct + Indirect) for 31 March
2021 at 25,790 Kt (−1,820 /-6.6% y-o-y).[99] There is little evidence of a consistent
declining trend as yet.
 Tata Steel Group's Total CO2e emissions (Direct + Indirect) (in kilotons)

MAR 2015 MAR 2016 MAR 2017 MAR 2018 MAR 2019 MAR 2020 MAR 2021

21,820 21,760 26,640 27,690 28,310 27,610 25,790

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 METHODOLOGY

 Data Source:
o We will primarily rely on secondary data, which will be collected from the
website. This data includes Tata Steel Ltd.’s company profile, products,
customers and its competitions in the market.
 Software Used:
o Microsoft Word for documentation and report compilation. Additionally,
Microsoft PowerPoint has been used for making presentation.

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 FACTS AND OBSERVATION
COMPANY

Tata Steel: A Steel Giant with a Global Reach

Tata Steel, a name synonymous with innovation and sustainability, stands tall as a leading
global steel producer, leaving its mark on the world stage. With a rich history spanning over a
century, the company has transformed from a humble Indian enterprise into a multinational
powerhouse, shaping the steel industry with its unwavering commitment to excellence.

A Journey of Innovation and Growth

Tata Steel's journey began in 1907, spearheaded by the visionary Jamsetji Tata, who
envisioned a self-reliant India fueled by the strength of steel. From its humble beginnings in
Jamshedpur, India, Tata Steel has expanded its reach across continents, establishing a strong
presence in Europe, Southeast Asia, and beyond.

Diversified Portfolio and Global Footprint

Tata Steel's product portfolio is as diverse as its global presence, encompassing a wide range
of steel products catering to a myriad of industries. From flat rolled products that form the
backbone of construction to long rolled products that shape transportation, Tata Steel's
products touch every aspect of modern life.

Sustainability at the Forefront

Sustainability is not just an afterthought for Tata Steel; it is deeply ingrained in the company's
ethos. Tata Steel is committed to minimizing its environmental footprint and has
implemented various initiatives to reduce its carbon emissions, conserve water resources, and
promote responsible waste management.

Awards and Recognition: A Testament to Excellence

Tata Steel's dedication to innovation, sustainability, and corporate social responsibility has
earned it numerous accolades from prestigious organizations worldwide. The World Steel
Association, the Confederation of Indian Industry, and the Federation of Indian Chambers of
Commerce and Industry are just a few of the many entities that have recognized Tata Steel's
exceptional achievements.

A Promising Future: Embracing Growth and Innovation

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As Tata Steel navigates the dynamic global steel industry, it remains optimistic about the
future. The company is poised to capitalize on the growing demand for steel in emerging
markets, while simultaneously investing in cutting-edge technologies to meet the evolving
needs of its customers. Tata Steel's commitment to expansion and innovation will
undoubtedly propel it to even greater heights in the years to come.

CUSTOMER

Tata Steel's customers are a diverse group that includes some of the world's largest
automotive manufacturers, construction companies, and appliance manufacturers. The
company is committed to developing strong relationships with its customers and
understanding their needs. Tata Steel offers a wide range of products and services to meet the
specific requirements of its customers.

Products

Tata Steel produces a wide range of steel products, including flat rolled products, long rolled
products, specialty steels, and galvanized products. The company's products are used in a
variety of applications, including automotive, construction, consumer goods, energy and
power, and agriculture.

Automotive

Tata Steel is a leading supplier of steel to the automotive industry. The company's products
are used in a variety of automotive applications, including car bodies, engine components,
and frames. Tata Steel is committed to developing innovative products that meet the needs of
the automotive industry.

Construction

Tata Steel is a major supplier of steel to the construction industry. The company's products
are used in a variety of construction applications, including beams, columns, roofing, and
cladding. Tata Steel is committed to developing sustainable products that meet the
environmental needs of the construction industry.

Consumer goods

Tata Steel is a leading supplier of steel to the consumer goods industry. The company's
products are used in a variety of consumer goods applications, including appliances,
electronics, and

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packaging. Tata Steel is committed to developing products that meet the aesthetic and
functional needs of the consumer goods industry.

Energy and power

Tata Steel is a major supplier of steel to the energy and power industry. The company's
products are used in a variety of energy and power applications, including transmission
towers, generators, and turbines. Tata Steel is committed to developing products that meet the
reliability and safety needs of the energy and power industry.

Agriculture

Tata Steel is a leading supplier of steel to the agricultural industry. The company's products
are used in a variety of agricultural applications, including fencing, irrigation systems, and
storage silos. Tata Steel is committed to developing products that meet the durability and
corrosion resistance needs of the agricultural industry.

Tata Steel is a well-positioned company with a strong track record of innovation and
customer service. The company is committed to meeting the needs of its customers in a
variety of industries.
Customer
Products Applications
Segment
Flat rolled products, long
Automotive rolled products, specialty Car bodies, engine components, frames
steels
Flat rolled products, long
Construction rolled products, Beams, columns, roofing, cladding
galvanized products
Flat rolled products,
Consumer goods Appliances, electronics, packaging
galvanized products
Flat rolled products, long
Energy and power Transmission towers, generators, turbines
rolled products
Flat rolled products, long
Agriculture rolled products, Fencing, irrigation systems, storage silos
galvanized products

COMPETITION

Tata Steel, a prominent name in the global steel industry, faces stiff competition from fellow
Indian steel producers. These competitors, each with their unique strengths and strategies,
contribute to a dynamic and competitive steel landscape in India.

JSW Steel: A Formidable Rival

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JSW Steel, established in 1982, stands as Tata Steel's primary competitor in the Indian
market. With an annual crude steel capacity of 28.5 million tonnes, JSW Steel boasts a strong
presence across various steel product categories, including flat rolled products, long rolled
products, and specialty steels. The company's competitive edge lies in its focus on cost
efficiency and operational excellence.

Jindal Steel and Power: A Diversified Contender

Jindal Steel and Power, founded in 1979, is another major player in the Indian steel industry.
The company's diversified portfolio encompasses steel, power, mining, and infrastructure,
providing it with a strategic advantage in terms of resource integration. With an annual crude
steel capacity of 11 million tonnes, Jindal Steel and Power caters to a wide range of
industries, including automotive, construction, and energy.

Steel Authority of India Limited (SAIL): A Government-Owned Powerhouse

Steel Authority of India Limited (SAIL), established in 1954, is a government-owned steel

producer with a strong presence in India. The company's annual crude steel capacity stands at
21 million tonnes, making it one of the largest steel producers in the country. SAIL's strength
lies in its extensive production facilities and government support, providing it with a
competitive advantage in terms of scale and cost-effectiveness.

Nalco: A Niche Player in Specialty Steels

National Aluminium Company Limited (Nalco), established in 1981, is a relatively smaller

player in the Indian steel industry, focusing on specialty steels. The company's annual crude
steel capacity is 3 million tonnes, and its products cater to niche applications in aerospace,
defense, and energy sectors. Nalco's competitive edge lies in its expertise in producing high-
quality specialty steels.

Competitor Key Strengths

JSW Steel Cost efficiency, operational excellence
Jindal Steel and Power Diversified portfolio, resource integration
SAIL Extensive production facilities, government support
Nalco Expertise in specialty steels, niche market focus

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 CONCLUSION
In conclusion, Tata Steel is a leading global steel producer with a strong track record of
innovation and sustainability. The company has a diversified product portfolio and a global
presence and is committed to meeting the needs of its customers in a variety of industries.
Tata Steel is well-positioned for future growth and is committed to becoming a leading player
in the global steel industry.

Tata Steel faces competition from a number of global steel producers, including JSW Steel,
Jindal steel and power & SAIL, and Nalco. However, Tata Steel differentiates itself from its
competitors by focusing on innovation, sustainability, and customer service. The company is
also committed to expanding its global presence and becoming a leading player in the global
steel industry.

Tata Steel has a number of strengths, including a strong brand reputation, diversified product
portfolio, and global presence. However, the company also faces some weaknesses, such as
reliance on the Indian market and high cost of production.

Tata Steel has a number of opportunities, including growing demand for steel in emerging
markets, opportunities for expansion in new markets, and potential for new product
development. However, the company also faces some threats, such as increased competition
from global steel producers, rising raw material costs, and economic downturns.

Overall, Tata Steel is a well-positioned company with a strong track record of innovation and
sustainability. The company faces competition from a number of global steel producers, but
differentiates itself by focusing on innovation, sustainability, and customer service. Tata Steel
has a number of strengths, including a strong brand reputation, diversified product portfolio,
and global presence. However, the company also faces some weaknesses, such as reliance on
the Indian market and high cost of production. Tata Steel has a number of opportunities,
including growing demand for steel in emerging markets, opportunities for expansion in new
markets, and potential for new product development. However, the company also faces some
threats, such as increased competition from global steel producers, rising raw material costs,
and economic downturns.

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 CONCEPTUAL RELEVANCE
Tata Steel, a global steel producer with a rich history and a strong commitment to innovation,
holds significant conceptual relevance in various aspects of modern society.

Economic Relevance:

Tata Steel plays a crucial role in the global economy, contributing to the manufacturing
sector, infrastructure development, and employment generation. The company's steel
products are essential building blocks for various industries, ranging from construction and
automotive to energy and packaging.

Technological Relevance:

Tata Steel is at the forefront of technological advancements in the steel industry. The
company invests heavily in research and development to develop new steelmaking processes,
improve product quality, and enhance sustainability. These innovations contribute to the
overall advancement of the steel industry and its impact on various sectors.

Social Relevance:

Tata Steel's operations extend beyond economic and technological contributions,

encompassing social responsibility and community engagement. The company's initiatives in
education, healthcare, and skill development positively impact the lives of individuals and
communities in its vicinity.

Environmental Relevance:

Tata Steel recognizes the importance of environmental sustainability and has implemented
various initiatives to reduce its environmental footprint. The company is committed to
minimizing greenhouse gas emissions, conserving water resources, and promoting
responsible waste management.

Conceptual Significance:

Tata Steel's conceptual relevance extends beyond its core business operations. As a global
leader in the steel industry, the company serves as an exemplar of innovation, sustainability,
and social responsibility. Its impact on the global economy, technological advancements,
social well-being, and environmental stewardship underscores its conceptual significance in
modern society.

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 REFERENCE
 Tata Steel Products & Solutions | India
 Top 10 TATA steel competitors in 2022 - Five Knowledge
 Tata Steel - Wikipedia

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