CATIA - Brand Essentials - Learning Contents
CATIA - Brand Essentials - Learning Contents
1.1 Introduction
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1.2 Course Introduction
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1.3 Navigation
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1.6 Introduction to CATIA
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1.9 A Voice of the Customer
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1.10 A few Key Figures
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CATIA Brand Landscape
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In this chapter you will learn about the global CATIA Landscape, market trends and challenges.
1.2 Evolution of Products
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Things are not what they used to be. The world around us now, is much more complex than it was earlier.
For example, phones have evolved a lot from a basic communication device, to a cellphone offering better mobility
for busy workers and travelers, to a very smart device used for lot of applications and not just making calls.
Also, automobile industry has undergone massive growth and seems to have no boundaries for its progress when
we see the journey of automobiles from steam-powered wheeled vehicles, to the latest car that drives and parks
itself.
Additionally, Our way of doing day-to-day activities has evolved with the evolution of technology.
Not just the products are becoming different, the experiences we expect from the product are changing. We can see
this example of CLAAS tractor - its no more just a machine but it is now an experience in itself covering cabin
comfort, technology, safety among other things.
A great product design is not enough anymore and you need to move to designing experiences.
1.3 Creating Products
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Designing an appealing product is not enough anymore. Consumers today are expecting holistic product
experiences and sustainable innovation. Designers and engineers face the task of creating a product experience,
placing the individual at the center.
To further understand the complexity involved in development of a product let’s take an example of a car.
While we are accustomed to thinking cars as aesthetically pleasant mechanical devices, today’s typical consumer
cars contain complex layers of electrical and electronic systems, computerized devices and comfort and safety
systems.
Apart from the fact that these systems must perform their designated functions flawlessly, they must seamlessly
interoperate with each other all in context of a moving, vibrating vehicle, and subject to widely varying climate
conditions. And further this complexity is exponentially compounded in next generation vehicles.
Successfully developing, testing and validating such a complex product while ensuring safety, reliability and fulfilling
environmental as well as consumer requirements is a complex process.
1.4 Domains we serve
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CATIA serves many user communities, encompassing four domains, and delivers strong values to them all.
Design and Styling (Slide Layer)
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1.6 Industry Business Drivers
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Regulations Quality and Cost Reduction (Slide Layer)
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To summarize we can conclude following are the main business drivers across all the industries.
1.8 Summary
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1.2 CATIA Equity
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1.3 CATIA Promise
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1.4 CATIA Promise in action for 40 years
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1.5 Industry Renaissance
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1.6 CATIA Promise - Creating the world of tomorrow
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1.7 Transformative Power
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1.8 CATIA Vision
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1.2 Who do we serve?
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Creative Designers (Slide Layer)
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1.4 User Communities
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1.5 CATIA users are CATIA lovers
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1.6 SUMMARY
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In this chapter you will get to know about the portfolio offered by CATIA along with understanding the value it
delivers.
1.2 REMINDER ABOUT THE DASSAULT SYSTÈMES PORTFOLIO
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1.3 REMINDER ABOUT THE INDUSTRY PORTFOLIO
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CATIA is leading several Industry solution Experiences and Industry Process Experiences, which can be seen from an
example of Transportation and Mobility Industry. Similarly, CATIA’s presence can be seen in various Industry
solution Experiences and Industry Process Experiences from all the industries.
1.4 CATIA PORTFOLIO
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To address the industry needs, CATIA, powered by the 3DEXPERIENCE platform, enables companies to achieve
engineering excellence via its array of powerful solutions.
The 3DEXPERIENCE CATIA Portfolio is segmented in domains that match the domains of activities and the need of
users that we serve.
The Design ad Styling portfolio domain serves the needs of Creative Designers
The Design & Engineering for Products and Systems portfolio domain serves the needs for Engineers
The Systems Engineering & V+R Testing portfolio domain serves the needs of Systems Engineers
The Construction Engineering portfolio domain serves the needs of Construction Professionals
Design and Styling (Slide Layer)
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Explore and understand the CATIA Design & Styling portfolio.
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From 3D sketching, subdivision surface, Class-A modeling to 3D printing, reverse engineering, visualization and
experience.
CATIA Design/Styling provides all the solutions for design creativity, surface excellence and product experience.
CREATIVE DESIGN AND STYLING (Slide Layer)
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CATIA Design & Styling provides empower users to express design creativity, surface excellence and product
experience.
Whether starting 3D ideation from scratch or from 2D sketches, industrial designers can manipulate shapes with
unrivaled freedom and take advantage of a true creativity accelerator to explore more ideas in the early conceptual
phase.
Advanced Surface Modeling fully addresses the Automotive Class-A shape design process with a solution for surface
refinement that integrates industry-leading ICEM surfacing technologies.
Delivers a powerful and intuitive suite of tools for modeling, analyzing and visualizing aesthetic and ergonomic
shapes for the highest Class-A surface quality.
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Electrical & Fluids Engineering, for electrical wire harnesses, cable systems and rigid-flexible printed circuit boards
and fluid systems.
Mechanical Engineering (Slide Layer)
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CATIA Design & Engineering For Products & Systems enables engineers to create any type of 3D assembly, electrical
wire harnesses, cable systems, rigid-flexible printed circuit boards and fluid systems for a wide range of engineering
processes.
Mechanical Engineering (Slide Layer)
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Explore and understand the KNOWLEDGE & KNOW HOW CAPTURE & REUSE portfolio.
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5. SYSTEMS ENGINEERING & V+R TESTING
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Developing smart products has never been more challenging. Half of all project failures could be prevented by more
effective systems engineering.
Creating successful systems is about ensuring the collaboration between functional disciplines, design disciplines
and speciality domains. It is also about having a rigorous and systemic approach: Separate the problem and the
solution, Decompose the system into smaller system while managing the interfaces, Specify the expected behavior
for each system, Define possible solutions and assess them against the systems specification, Design the selected
solution.
5.3 What Is Model Based Systems Engineering?
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Most of the systems currently in service today were all engineered using traditional document-centric approach. It
means that unlike mechanical design where 3D CAD have provided digitalization and rigor to those disciplines,
systems engineering has been done using disconnected documents such as Office.
Architectures are drawn using tools like Visio and PowerPoint, but they are only visualizations. A change in one
document is not reflected in any other documents and there is no single source of truth.
MBSE is the use of models for systems engineering. This approach involved visual models, built on a standard
modeling language such as UAF and SysML. The use of visual modeling and simulation facilitates the understanding,
enhance communication, aid in decision making, and globally capture the knowledge and improve overall quality.
This, in turn, offers the potential to optimize the integration and test of the system, and significantly contribute to
reduce cost, schedule, and risks in fielding a system.
5.4 Dassault Systèmes Strategy For Systems Engineering
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The first Pillar is about engineering and managing all kind of Systems from Enterprise/Systems of Systems, to
Systems and hardware/software components.
The second Pillar is about federating all stakeholders and the value network involved in a development project to
accelerate the convergence, and ensure a digital thread using standards to ensure a continuity in the engineering.
The third Pillar is about creating Experience for all the systems, at any scale, in a modeling and simulation approach.
5.5 Systems Engineering & V+R Testing – Portfolio Overview
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Systems of Systems Specification (Slide Layer)
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Systems Engineering helps in capturing and harmonizing information from multiple disciplines with a standard
language, within an integrated digital model of the system.
It virtually predicts system behavior before deriving requirements to specify the solution with accuracy.
Systems Engineering analyzes the system for completeness, consistency, traceability and contradiction checking,
thus preventing rework loops.
It continuously manages uncertainties and make trade-offs for early accurate decision making.
It facilitates digital collaboration among stakeholders and value network based models exchange, traceability and
integration.
6. CONSTRUCTION ENGINEERING
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Rising urban populations around the world have ushered in the concept of Smart Cities, in which digital innovations
are used to address long-standing urban challenges.
The related construction boom has put increasing demands on AECO teams to not only build structures and
systems beautifully and efficiently, but also design them for long-term sustainability and solve a range of issues for
multiple stakeholders.
6.3 Construction Engineering - Portfolio Overview
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Integrated Design for Construction provides a portfolio of Roles for design professionals to incorporate principles of
design for manufacturing and assembly into their workflows.
By incorporating construction constraints into their design models, integrated design for construction Roles ensures
that their vision can be realized regardless of size or complexity.
The Integrated Engineering for Construction Role portfolio provides a set of solutions to encapsulate construction
knowledge and know-how into reusable products and product lines that can be deployed and reused in any
number of projects. These Roles maximize the capture and reuse of construction experience with nonspecialized or
inexperienced teams.
Integrated Design for Construction (Slide Layer)
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CATIA Construction provides value to design and engineer complex buildings and infrastructure based on
3DEXPERIENCE virtual twin technology.
CATIA allows architects, engineers, owners and governments to build and collaborate beyond the limits of
traditional project delivery methods, by delivering a range of 3D modeling and experience solutions that span
throughout the whole design, engineering and delivery process.
This allows for complete digital continuity for diverse project teams on the 3DEXPERIENCE platform.
7. PRODUCTS AND SUMMARY
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CATIA goes beyond 3D CAD design to encourage innovation across the extended enterprise.
It addresses original equipment manufacturers (OEMs) and their supply chains as well as small and medium
businesses (SMB).
The power of the platform is also accessible for our legacy V5 users through Power’By.
Power’By enables the users to seamlessly connect legacy data to the platform and convert it into a corporate asset.
7.2 SUMMARY
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In this chapter you will discover the strong CATIA contribution to the 3DEXPERIENCE Industry Solution
Experiences portfolio. Understand how CATIA brings value to the 3DEXPERIENCE platform along with
other Brands.
2. CATIA | KEY CONTRIBUTOR TO INDUSTRY PORTFOLIO
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CATIA applications are the heart of Industry Process Experiences from Dassault Systèmes to address specific
industry needs.
Each Industry Process Experience is led by a major brand that has a prominent contribution in the process.
There are several Industry Process Experiences led by other brands, however CATIA is also a strong contributor in
many of such Industry Process Experiences.
There are no Industry Process Experiences led by CATIA in Business Services Industry, however CATIA shows its
presence in the Industry Process Experiences which are part of Business Services Industry.
3. GLOBAL BUSINESS CHANGES
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Today we are in a world where Consumers and Businesses are asking more in terms of products and experiences.
Organizations need to drive innovation to be “first to market” with new products, ensuring the highest quality as
well as sophistication at adequate cost.
Global business drivers mandate key business changes which can be achieved through some key Transformations
in Industries.
3.2 Global Business Changes - Model-Based Collaboration
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Individual silos of specific components which limits cross discipline collaboration & integration, make it difficult to
build a complete view.
MODEL-BASED collaboration enables engineers to rapidly model and test their ideas in various operating conditions
before proceeding with detailed design.
Similarly, CATIA contributes significantly to other Solutions available for specific industry needs, like, Program
Excellence Solution in Aerospace & Defense Industry, Perfect Consumer Product & Power’By Solution for Home &
Lifestyle Industry and so on.
3.3 Global Business Changes - Experience Thinking
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Designing an appealing product is not enough anymore. Consumers today are expecting holistic product
experiences and sustainable innovation.
The aim of EXPERIENCE THINKING is to adopt new tools in the upstream phases to Experience products in a virtual
creative space at any time in the design process.
3.4 Global Business Changes - Cyber Systems
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System development costs can be reduced by adopting the Systems Engineering approach that supports system
requirements, design, analysis, verification and validation activities beginning in the conceptual design phase and
continuing throughout development and later lifecycle phases.
To reduce the System development costs and compliance risk, CATIA contributes significantly to the industry
specific solutions for example Smart, Safe and connected solution in Transportation & Mobility Industry.
3.5 Global Business Changes - MODSIM
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Computer-aided Design (CAD) and Computer Aided Engineering (CAE) technology evolved separately over decades.
Because of legacy processes, design and simulation continue to be employed sequentially as discrete tasks. Even
specialized simulation tools don't support integrated design and simulation.
Improving product development using MODSIM | Modeling &Simulation shifts analysis and validation costs to the
early design phase which results in reduced costs in the later phases of a program.
To enable this performance improvement and cost reduction, CATIA significantly contributes, example to the
Efficient Multi-Energy Platform solution in Transportation & Mobility Industry and Reinvent The Sky and Engineered
to Fly solutions in Aerospace & Defense Industry.
3.6 Global Business Changes - Sustainability
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We must collectively move from a culture of "creating in the absence of limits" to "creating in a limited world“. We
have reached a moment in human history where we must design for sustainability and the impact on society. If we
want to shift individual and collective behavior toward sustainability, we first need to engage people with
compelling reasons to do so with meaningful, beautiful, emotional experiences.
CATIA enables creation of Virtual Twins that can significantly accelerate sustainability.
Creating innovative materials that are consumer-friendly, environmentally sustainable and profitable for business
can be challenging. However, CATIA contributes significantly to the Perfect Package cloud solution, that makes the
waste reduction a lot easier.
Powerful, Cloud-based 3D design and simulation CATIA capabilities make it possible to create sturdy, lightweight,
sustainable packaging that helps reduce the carbon footprint.
4. CATIA LED INDUSTRY PROCESS EXPERIENCES
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4.2 CATIA Led IPEs - Transportation & Mobility Overview
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4.3 CATIA Led IPEs - Transportation & Mobility Overview
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4.4 CATIA Led IPEs- Aerospace & Defence Overview
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4.5 CATIA Led IPEs- Aerospace & Defence Overview
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4.6 CATIA Led IPEs - Marine & Offshore Overview
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4.7 CATIA Led IPEs - Industrial Equipment Overview
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4.8 CATIA Led IPEs - High-Tech Overview
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4.9 CATIA Led IPEs- Home & Lifestyle Overview
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4.10 CATIA Led IPEs - Consumer Packaged Goods - Retail Overview
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4.11 CATIA Led IPEs - Energy And Materials Overview
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4.12 CATIA Led IPEs - Life Sciences And Healthcare Overview
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4.13 CATIA Led IPEs - Construction, Cities And Territories Overview
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5. CROSS-BRAND REFERENCING
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When effective collaboration intersects with world class engineering, it’s a winning combination.
The 3DEXPERlENCE platform provides a backbone to support seamless integration of all the technologies for our
users to experience.
The CATIA, ENOVIA, SIMULIA, DELMIA and other Brands operate on the platform without the need to export and
translate files. This drastically simplifies the architecture and accelerates the process.
This digitalization is not just limited to organic DS applications, but also to all the acquisitions we make.
The easy-to-use interface helps everyone involved in innovation projects interact to imagine, design, simulate and
deliver differentiated customer experiences.
apps on digital platform (Slide Layer)
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Computer-aided Design (CAD) and Computer Aided Engineering (CAE) technology evolved separately over decades.
Because of legacy processes, design and simulation continue to be employed sequentially as discrete tasks. Isn’t it
time to fully leverage simulation? Remove inefficient handoffs that occur too late in design between designers and
simulation experts. Specialized simulation tools don't support integrated design and simulation.
3DEXPERIENCE platform brings several key values for Designers and Engineers.
MODSIM integrates complete CATIA and SIMULIA technologies (including ABAQUS) together on the 3DEXPERIENCE
platform to provide a common user interface and data model for modeling and simulation.
Integrated design and simulation, (MODSIM) provides design and analysis engineers the advantage of experiencing
their design.
Fast and Easy (Slide Layer)
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The power of the platform is also accessible for our legacy V5 users through Power’By.
V5 users can enjoy the benefits of the 3DEXPERIENCE platform on-the-cloud and will appreciate the mobility,
collaboration and security it offers.
Power’By enables the users to seamlessly connect legacy data to the platform and convert it into a corporate asset.
It allows users to use existing tools, including standalone products, while leveraging the power of the platform.
POWER'BY adds value to our existing products by increasing the value of design through increased visibility,
collaboration with all stakeholders, and connection to other processes and data throughout the company.
6. SUMMARY
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CATIA is more than Design and Engineering, CATIA empowers to interact with dreams to transform and evolve in all
dimensions with innovation at it’s heart. CATIA helps to create precise experiences from early concept to the virtual
experimentations helping the user to achieve the Values of Sustainability, Sophistication, Elegance and Innovation
which are embedded at the core of CATIA. In this chapter you will learn how the Power of CATIA brings the Value to
CATIA Customers, Users and Communities and how to articulate that Value.
2. THE ENGINEERING RENAISSANCE
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2.2 The CATIA Belief
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3. WHAT IS CATIA POWER
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With around 1.1 Million Users, CATIA has been and is used to innovate in all industries for example: autonomous
aircraft, autonomous cars, fleets, Smart Constructions, Service Robots, Shipping etc.
CATIA is used to make things that are everywhere; Things that fly in the air, that are on land and water and also
things that work under water or underground.
3.2 CATIA Power is in
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4. WHY 3DEXPERIENCE CATIA
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4.2 Why 3DEXPERIENCE CATIA and why now?
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4.3 Open New Horizons
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5. BUSINESS TRENDS
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rising regulations (Slide Layer)
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market growth (Slide Layer)
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global view (Slide Layer)
6.1 Six Cs
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CATIA provides the capabilities to revolutionize the way organizations will conceive, develop and deliver their new
products tackling the challenges involved and implementing the business drivers at their best by leveraging the
values of CATIA Inclusive through 6 C’s as follows
7. CONNECTED COLLABORATIVE COMPASS BUSINESS
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The Power of All the BRANDS has been connected in the 3DEXPEREINCE Platform to create Industry Solution
Experiences and Industry Process Experiences across 11 industries. This enables 3DEXPERIENCE CATIA to unite the
customers, consumers, employees, partners, suppliers, and all regulators into a single framework from within the
same industry or from across industries to achieve sustainable innovation. This value of CATIA to enable efficient
and secure collaboration through concurrent access to all data and process makes it easier to organize, assess,
optimize and execute operations.
7.2 3c
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3DEXPERIENCE CATIA unites your entire ecosystem on a single collaborative platform, allowing you to seamlessly
organize your process and reach operational excellence.
7.3 collaborate
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7.4 innovate
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7.5 industry values
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The Power of the Portfolio comes from the User Values where the users use 3DEXPERIENCE Roles to do their job.
These Roles include the functionalities of CATIA along with the functionalities of other Brands as well.
Then we have the Power of Organizational Values where we improve the collaboration with the use of Industry
Process Experiences which the customers can use to execute the various process in their organization.
Further, we have Enterprise Values in the form of Industry Solution Experiences that help the customers to
transform their business and grow.
8. COGNITIVE
8.1 cognitive
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8.2 cad to cae1
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8.3 cad to cae 2
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8.4 cad to cae 3
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8.5 modsim
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9. CYBER SYSTEMS
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9.2 cyber twins
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9.3 cyber systems in indutry
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10. CITY CONSTRUCTION
10.1 city
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10.2 city revolution
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11.1 6 Cs Takeaways
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12. Summary
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In this chapter you will discover market for CATIA, along with the competitors and customers.
1.2 Potential Addressable Market (PAM) and Ranking
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PAM (Potential Addressable Market) covers the whole market for a target field including the areas where we don't
have solutions.
With the PAM numbers we can see that there is a very large revenue opportunity for CATIA in the market.
1.3 3DEXPERIENCE CATIA Competition – Design & Styling
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Let’s take a closer look at our competitors in Design and Styling domain.
There is no other company offering such an extensive portfolio of solutions across the entire markets. Our main
competitors are Siemens, Autodesk, PTC. There are some other competitors in specific domains.
1.4 3DEXPERIENCE CATIA Competition – Mechanical Engineering
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Let’s take a closer look at our competitors in Electrical & Fluids Engineering domain.
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The acquisition of No Magic strengthens Dassault Systèmes’ Foothold in Systems Engineering to facilitate new
connected experiences.
1.7 3DEXPERIENCE CATIA Competition – Construction
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CATIA plays a key role to help our customers turn industry challenges into business opportunities and deliver value
to their customers.
With CATIA, companies can Experience products in a virtual creative space at any time in the design process.
Validate and review user experiences and product concepts to make design decisions in collaboration with your
peers & stakeholders.
CATIA Cognitive Augmented Design enables companies to explore and generate lightweight shapes, on target,
addressing both additive and conventional manufacturing processes.
To enable companies to develop smarter products, CATIA Cyber-Physical Systems support industries to manage
complexity, optimize performance, and ensure product safety.
CATIA helps companies to create a system that is flexible to create different requested configurations. This allows
manufacturers to make modules in the mass-production manner and customizes an integrated system by choosing
and assembling modules in different ways.
1.10 Summary
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1.2 Conclusion
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We hope this quick journey was informative and valuable, providing a glimpse of CATIA’s tremendous achievements
in the past 40 years, and of how CATIA can empower companies and individuals to innovate and create a better and
more sustainable world full of opportunities.
1.3 Takeaways
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Many sources provide access to a lot of information about CATIA products, events, webinars, tutorials, technical
presentations, data, etc…
Through Communities or Social Media, it is possible to connect and exchange with the huge ecosystem of
passionate CATIA lovers.
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