Chapter 5

True 1. Tourism demand is influenced by seasonal, economic political, and other such
factors.
False 2. The tour operator is NOT responsible for making reservations for special
events or activities the tourists are interested in.
False 3. The tourist product can be provided by a single enterprise unlike a
manufactured product.
False 4. Travel products are fairly flexible in terms of fluctuation.
True 5. Most travel products are first sold and consumed at the same time.

Chapter 6
True 1. The potential of a tourist destination lies in its attractiveness or aesthetic value,
accessibility, and the facilities it provides to the tourists.
True 2. A business owner needs to first understand the costs involved in production:
material, labor, warehousing, machinery, utilities and such.
True 3. If the product is branded, the customers find it more reliable.
True 4. Businesses must decide on a pricing strategy before advertising products to
customers.
True 5. Promotion is intended to inform the customers about the products, create an
image about the product, and position the products in the market.

A. 5 pricing strategy examples and how to benefit from them:

 Competition-based Pricing
 Cost-Plus Pricing
 Penetration Pricing
 Price Skimming
 Dynamic Pricing
B. The pricing methods can be broadly classified into two parts:
 Cost Oriented Pricing Method
 Market Oriented Pricing Method
Chapter 7

False 1. Social media and websites are the only places you should promote your event
online.
True 2. Before you go anywhere near social media, you first need to be clear on who
you want coming to your event.
False 3. To encourage people to talk about your event and share photos & videos,
which is highly trusted, free word-of-mouth marketing of your event, it‟s a good idea to
promote irrelevant hashtags for your event.
True 4. Focus on sharing relevant and interesting stories that make your Ideal
Customers feel inspired or excited to attend, and is also a story they want to share with
their own family and friends.
True 5. Facebook Advertising, when done correctly, has some incredible targeted
advertising options to help let more people know about your event.
True 6. Encouraging your event attendees talk to about your event positively on social
media is the most important part of using social media.
True 7. It is vital for the decision makers to understand how customers acquire
information especially for tourism related services and products.
True 8. Using different forms of promotional activities can lead the organization to carry
out different promotional measures in order to provide the message to the potential
tourists and influence them to visit the destination.
True 9. Promotion in tourism helps to draw the attention of the potential tourists, alter
the behavior of the
existing buyers and influence them to visit a destination.
False 10. Traveling is an experience which is just visiting attractions.

PART I. Frequently Asked Questions About Tourism

1. Below are some of the reasons why international tourism is important except
one.
It is irrelevant for economic, social, and cultural developments in any country.

2. Below are some reasons why we should promote tourism except one.
It weakens the countries’ economies by wasting their time and money.

3. Select one problem of tourism.

Local items usually become far more less expensive due to an increase in
demand
 4. How do you overcome seasonality in tourism?
Promote of off-season tours, create activities specially for that period,
organize events after peak seasons, and offer packages or special deals

5. What can be done to improve tourism in every country?

The safety of tourists visiting popular, as well as lesser-known destinations,
should be guaranteed
Select ALL applicable answers to the given question.

Destination Identity and Image is one of the Critical Success Factors for Destination
Marketing. Please select ALL topics under this factor.

 The need to develop brand identity is recognized

 The need for coordination of industry promotional material is recognized
 New and innovative forms of communication channels are addressed
 The importance of experiences to tourists as opposed to tangible propositions is
recognized.
 Brand association are identified

Chapter 8

True 1. Certain goods, like industrial machinery, are directly sold to the consumers.
False 2. When a manufacturer employs one or more intermediaries to sell and distribute
their product to the customers it is called direct selling.
True 3. Advertising speeds up the selling process further.
False 4. Wholesalers sell directly to the consumers whereas retailers sell through them.
True 5. Big manufacturing businesses can utilize an agent who serves as an
intermediary between the manufacturer and the distributor to avoid complicated
marketing responsibilities.
True 6. If a product is unavailable when needed it could lead to a lost sale.
True 7. The purpose of the physical distribution system is to make the product available
to the customer.
True 8. Setting customer service standards is essential.
True 9. The type of product, the urgency of delivery, and the volume being transported
will all influence the mode of transport chosen.

True 10. The process suffers when the producers fail to prove that they are effective
salesmen.
 I. Indirect Channel is also suitable when the producer operates under the
following conditions. Please select ALL applicable answers:

 The producer has a limited line of products.

 The finance available to the producer is limited.
 The wholesalers handle specialized goods.
 Products are not subject to change due to changes in fashion
 Wholesaler and retailers can provide good promotional support.

Chapter 9

False 1. Digital marketing is more about "digital" and less about "marketing," largely
because digital marketing has come of age.
True 2. Your ultimate purchasing decision was then influenced by the reviews you read,
the recommendations from friends and family, and the research you did on the available
options, features, and costs.
True 3. Most purchasing decisions start online.
True 4. Making the right offer at the right time and place is the first marketing rule.
True 5. Digital Marketing has replaced most traditional marketing tactics because it's
designed to reach today's consumers.
True 6. Strong digital presence will shorten our buying process by presenting the right
offers at the right moment.
True 7. Strong digital presence makes it easier to create awareness and engagement
both before and after the sale.
True 8. Strong digital presence will help you convert new buyers into loyal customers
who buy more often.
False 9. Digital marketing is magic, and you need to be a computer geek to be good at
it.
False 10. "Going social" is simply about being active on Facebook, Instagram, and
Twitter.
A. Select ALL 4 key aspects of the strategies in Digital Marketing that get real
result:
 The Metrics
 The Methods
 The Roles
 The Lingo

B. Things marketers can do to make their emails more appealing to users and
more likely to be opened.
 Create a Sense of Urgency
 Let Recipients Set Their Preferences
 Personalize Your Email

C. 7 Types of Digital Marketing:

 Search Engine Optimization
 Pay-per-Click
 Social Media Marketing
 Content Marketing
 Email Marketing
 Mobile Marketing
 Marketing Analytics

Chapter 10
True 1. The objective of relationship marketing (or customer relationship marketing) is
to create strong, even emotional, customer connections to a brand that can lead to
ongoing business, free word-of-mouth promotion, and information from customers that
can generate leads.
True 2. A business should start with basic marketing to build a customer base, then
work through the remaining steps to get to know its customers and provide the best
product, service, and experience possible.
True 3. The most successful businesses understand the need of providing customers
with more than just the goods or services they sell.
False 4. Successful relationship marketing requires businesses to know their customers
as a group.
False 5. Customer service is an opportunity to build relationships with customers.
True 6. Every business with repetitive goods and services should implement
relationship marketing to convert one-time customers into lifelong customers.
True 7. Another goal of customer relationship marketing is to build trust with and
engage customers to build brand loyalty and reduce customer attrition.
False 8. Technology helps advance the conversation, and it will replace the human
interaction that builds trust over time.
True 9. Understand the reasons behind your consumers' purchases, their motivations,
and their objectives.
False 10. Relationship marketing is a product-centric approach to marketing that works
to drive customer loyalty and increase customer lifetime value.

PART I. CHECK BOXES: Select all applicable answers to the given questions.

A. Benefits of Relationship Marketing:

 Higher customer lifetime value (CLV).

 Reduction in marketing and advertising spend.
 Stronger organizational alignment around the customer.

B. 5 Levels of Relationship Marketing

 Basic Marketing
 Reactive Marketing
 Accountable Marketing
 Proactive Marketing
 Partnership Marketing