Business Modeling
Business Modeling
3.Installation:
- Solver (On excel software) and QM for windows
Step 4: Click OK
When you have finished all these steps above, chose “Data” item and you could
see Solver in the analyze group
Step 1: You have to use the window system, this software is programmed by
Havard Student. Then Click Here to download.
Step 2: Having downloaded this software, you extract it and use it. The screen
would be like this
https://drive.google.com/file/d/12BL_IJ0oQCgoXzmosX93M5PoRhCLtott/vi
ew?usp=sharing
Chapter 2: LINEAR PROGRAMMING: BASIC CONCEPT
- The management of any organization regularly must make decisions about how to
allocate its resources to various activities to best meet organizational objectives.
- Linear programming is a powerful problem-solving tool that aids management in
making such decisions.
- The resources being allocated to activities can be, for example, money, different
kinds of personnel, and different kinds of machinery and equipment.
- The activities needing these resources might be production, marketing, financial,
or some other activities. They are competing for the same resources.
- The basic approach for linear programming is to formulate a mathematical model
called the linear programming model to represent the problem and then to analyze
this model.
- Linear programming model includes:
+ Decision variables to represent the decisions to be made
+ Constraints to represent the restrictions on the feasible values of these
decision variables,
+ Objective function that expresses the overall measure of performance for
the problem
- The Wyndor Glass Co. produces high-quality glass products, including windows
and glass doors
- The company has three plants that simultaneously produce the components of its
products:
+ Plant 1 produces aluminum frames and hardware
+ Plant 2 produces wood frames
+ Plant 3 produces the glass and assembles the windows and doors.
Based on the three key questions needed to be answer to begin the process of using
the spreadsheet to formulate a mathematical model.:
= > The decisions to be made are the production rates (number of units
produced per week) for the two new products.
=> The overall measure of performance for these decisions is the total profit
per week from the two products.
For example, consider the two ranges, C7:D7 and C12:D12, so that each range has
one row and two columns. In this case, SUMPRODUCT (C7:D7, C12:D12) takes
each of the individual terms in the range C7:D7, multiplies them by the
corresponding term in the range C12:D12, and then sums up these individual
products
V. Practicing Excel Solver
Click OK.
1 Benefit constraint
Problems
1.Advertising-Mix Problem:
2.Resource Allocation Problems
3.Cost-Benefit-Trade-Off Problems
4.Mixed Problems
5.Transportation Problems
6.Assignment Problems
1. Advertising-Mix Problem
Background
Decisions: TV, M, SS
Constraint:
Number of exposure: (1300xTV)+(60xM)+(500xSS)
Ad: (300xTV)+(150xM)+(100xSS)<=4000
Planning (90xTV)+(30xM)+(40xSS)<=1000
TV <= 5
2. Resource-allocation problems
1.Resource constraint
Amount of resource used ≤ Amount of resource available
•The amount of each resource needed by each activity/ amount of resource used
per unit of the activity
•The contribution per unit of each activity to the overall measure of performance –
objective coefficient
Lưu ý: Tuỳ vào yêu cầu đầu ra của bài toán để set kết quả thuộc integer hay
decimal
QM for window:
- Module => Integer & Mixed integer programming
Excel Solver:
Chọn solver => add => Int
3. Big M Transportation
Dùng QM For windows:
Modules => Transportation
Reduced cost:
shadow price cho ta biết nếu ta thay đổi một đơn vị của constraints thì total profit sẽ thay
đổi như thế nào
Nếu ta tăng 1 giờ của nhà xưởng 2, total profit tăng $150
Trong trường hợp thay đổi chúng ta phải áp dụng The 100 percent Rule
Chapter 9: DECISION ANALYSIS
For each decision alternative, calculate the weighted average of its payoffs by multiplying each
payoff by the prior probability of the corresponding state of nature and then summing these
products. Using statistical terminology, refer to this weighted average as the expected payoff
(EP) for this decision alternative.
The expected payoff for a particular decision alternative can be interpreted as what the average
payoff would become if the same situation were to be repeated numerous times.
Solving the