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MDLZ Colors

This document provides the corporate colors for Mondelēz International, including their primary colors of Golden Wheat, Go Green, Cocoa Brown, and secondary colors of Tasty Red, Cool Blue, and Sunny Grain. It also lists the RGB and CMYK values for each color, and specifies that RGB should be used for digital work while CMYK is for printed materials.

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tundresonicus
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76 views1 page

MDLZ Colors

This document provides the corporate colors for Mondelēz International, including their primary colors of Golden Wheat, Go Green, Cocoa Brown, and secondary colors of Tasty Red, Cool Blue, and Sunny Grain. It also lists the RGB and CMYK values for each color, and specifies that RGB should be used for digital work while CMYK is for printed materials.

Uploaded by

tundresonicus
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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COLORS

CORPORATE COLOR PRIMARY COLORS

MDLZ WORLD GOLDEN WHEAT GO GREEN COCOA BROWN


C 090 R 079 C 010 R 225 C 083 R 040 C 040 R 098
M 100 G 033 M 053 G 135 M 027 G 120 M 065 G 062
Y 000 B 112 Y 095 B 025 Y 100 B 025 Y 080 B 035
K 010 # 4F2170 K 000 # E18719 K 015 # 287819 K 055 # 623E23

C 066 R 114 C 010 R 234 C 060 R 115 C 035 R 147


M 075 G 077 M 035 G 171 M 015 G 167 M 043 G 120
Y 013 B 141 Y 068 B 094 Y 070 B 105 Y 055 B 095
K 000 # 724D8D K 000 # EAAB5E K 000 # 73A769 K 027 # 93785F
Colors have been carefully selected
to provide a simple, authentic, warm C 050 R 149 C 005 R 243 C 035 R 180 C 025 R 190
and playful palette for Mondelēz M 055 G 122 M 020 G 207 M 005 G 208 M 028 G 173
International. Y 010 B 169 Y 040 B 163 Y 040 B 175 Y 033 B 160
K 000 # 957AA9 K 000 # F3CFA3 K 000 # B4D0AF K 010 # BEADA0
MDLZ World is intended as the main
signifying color for the brand.

A palette of three primary and three SECONDARY COLORS TEXT COLOR


secondary colors has also been

TASTY RED COOL BLUE SUNNY GRAIN COOL GREY


selected to provide an additional layer
of richness and vibrancy. These colors
are available in two secondary lighter
shades as well.
C 025 R 165 C 083 R 045 C 010 R 230 C 000 R 102
M 095 G 035 M 050 G 110 M 032 G 175 M 000 G 102
As an alternative to using black for
Y 090 B 035 Y 010 B 170 Y 090 B 035 Y 000 B 102
text, a grey color has been selected.
K 020 # A52323 K 000 # 2D6EAA K 000 # E6AF23 K 075 # 666666
RGB colors should be used for any
design work not being professionally C 018 R 201 C 055 R 129 C 010 R 237 C 000 R 133
printed. When design work is M 060 G 123 M 025 G 168 M 020 G 199 M 000 G 133
professionally printed (e.g., banners, Y 040 B 123 Y 010 B 204 Y 070 B 101 Y 000 B 133
posters, etc.) CMYK color should be K 005 # C97B7B K 000 # 81A8CC K 000 # EDC765 K 060 # 858585
used, keeping in mind MDLZ policy
to limit printed materials whenever
C 010 R 228 C 037 R 171 C 005 R 244 C 000 R 163
possible.
M 030 G 189 M 015 G 197 M 015 G 219 M 000 G 163
Y 020 B 189 Y 010 B 221 Y 045 B 156 Y 000 B 163
K 000 # E4BDBD K 000 # ABC5DD K 000 # F4DB9C K 050 # A3A3A3
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