CHANDIGARH UNIVERSITY

University School of Business

MBA

CURRICULUM AND COURSE CATALOGUE

ACADEMIC YEAR: 2022-2023
This Page is Intentionally Left Blank
 University School of Business
Department: MBA
Regular 2022 (MB301)

Year 2022

NH-95, Chandigarh-Ludhiana Highway, Gharuan, Mohali,

Punjab(India) 140413

www.cuchd.in

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 TABLE OF CONTENTS

About 6
Vision & Mission 6
PEOs/POs/AOs/PSOs 7
Major Features of Curriculum 7
Curriculum Scheme (2021-2025) 9
Prerequisite Flowchart 11
Program Articulation Matrix 12-14
Syllabus 15-171
Optional Assessment Tools 172-180
Graduation Requirements and Summary of Credits 181-182
Credit and Grade point of the evaluation system 181-182
Cumulative Grade Point Average 181-182
Promotion to Next year and Condition for Year Back 181-182
Requirement for award of the degree 181-182
Structured Feedback on Curriculum 181-182

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About the Programme “To be globally recognized as a Centre of Excellence
for Research, Innovation, Entrepreneurship and
University School of Business (USB), ranked among
the Best Management Colleges in Punjab has earned disseminating knowledge by providing inspirational
recognition for its unique style of teaching & learning to produce professional leaders for serving
experiential learning. The attribute that makes the society.”
learning business management exclusive at USB is its
specialized approach paired with a research focus, Mission of University
innovation culture and entrepreneurship zeal backed M1Providing world class infrastructure, renowned
by world-class facilities. Recognizing USB's high academicians and ideal environment for Research,
standing among the best B-School in Punjab and Innovation, Consultancy and Entrepreneurship
India, various top-notch companies have collaborated relevant to the society.
with us to have the best industry sponsored courses M2 Offering programs & courses in consonance with
and lab facilities. Some of the key competencies
National policies for nation building and meeting
developed in an MBA aspirant at University School of
Business (USB), Chandigarh University include global challenges.
Cognitive competence, logical and analytical M3 Designing Curriculum to match International
thinking, critical evaluation, team leading and standards needs of Industry, civil society and for
management, social and behavioral skills, data inculcation of traits of Creative Thinking and Critical
analytics, among others. Analysis as well as Human and Ethical values.
Curriculum for MBA at University School of M4 Ensuring students delight by meeting their
Business (USB) is designed after gap analysis based aspirations through blended learning, corporate
on the previous year’s PO attainment and a thorough mentoring, professional grooming, flexible curriculum
research on the industry requirements, feedback from and healthy atmosphere based on co-curricular and
the key stakeholders. Various reports from research extra-curricular activities.
forums and agencies working on higher education
M5Creating a scientific, transparent and objective
research like World Economic Forum, McKinsey’s
Global Reports, Harvard Business Review, among examination/evaluation system to ensure an ideal
others, were reviewed in order to understand and certification.
identify the key skills expected by the industry in the M6 Establishing strategic relationships with leading
coming future. National and International corporates and universities
for academic as well as research collaborations.
University School of Business (USB), Best MBA M7 Contributing for creation of healthy, vibrant and
College in Punjab, offers a two years full time Master sustainable society by involving in Institutional Social
of Business Administration (MBA) degree program. Responsibility (ISR) activities like rural development,
Accredited by National Board of Accreditation
welfare of senior citizens, women empowerment,
(NBA). This is a dual specialization program.Students
can choose any two specializations between: community service, health and hygiene awareness and
environmental protection.
 Finance
 Marketing
Vision of Department

 Entrepreneurship
To create excellence in business management for
 International Business nurturing value driven business leaders with analytical
and entrepreneurial mindset to foster innovative ideas
 Human Resource in order to transform the world and serve the society.

The department has an impeccable placement record

for MBA students at decent packages of up to 28 LPA Mission of Department
M1: Design a unique competency directed and
with well-known brands of varied industries. CU is
industry relevant curriculum with outcome oriented
Ranked 45th in Management category in NIRF, 2021, teaching learning process facilitated by world class
5th among emerging B Schools of India – TOI, AAA infrastructure.
Rankings by careers 360, AA+ Ranking by digital M2: Enhance students’ cognitive, research, analytical,
learning. ethical and behavioral competencies through
programs that equip them to meet global business
challenges in the professional world.
Vision of University M3: Facilitate student centric sound academic
environment with co-curricular and extra-curricular

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activities to groom and develop future ready business
professionals.
M4:Design a transparent evaluation system for
objective assessment of the program learning.
M5: Align meaningful interactions with the academia, PO’s
industry and community to facilitate value driven Program Outcomes
holistic development of the students.
M6:Develop ethical and socially responsible
entrepreneurial attitude for harnessing the PO1: Apply knowledge of management theories and
environmental opportunities through creativity practices to solve business problems.
and innovation for a vibrant and sustainable PO2: Foster Analytical and critical thinking abilities
society. for data-based decision making.
PO3: Ability to develop Value based Leadership
PEOs ability among the students.
PO4: Ability to understand, analyze and
Program Educational Objectives communicate global, economic, legal, and ethical
aspects of business.
PEO1: Make significant impact as successful
PO5: Ability to lead themselves and others in the
management professionals with a sound business and
achievement of organizational goals, contributing
entrepreneurial acumen leading to a promising career
effectively to a team environment.
in the various management domains.
PO6: Ability to develop innovative and
PEO 2: Develop the professional competence for
entrepreneurial mindset among the students.
astute decision making, organization skills, planning
and its efficient implementation, research, data
analysis and interpretation with a solution finding
approach. Major Features of Curriculum
PEO 3: Be known for their team player qualities to  Flexible Choice Based System for students to
handle diversity and the leadership skills to make pursue courses of their interest.
sound decisions while working with peers in an inter-  Incudes Range of Courses to cover up the
disciplinary environment with people of cross-cultural diversity of Management Specializations.
attributes  Experiential learning approach through Case
PEO 4: Be adaptable to new technology, innovations Discussions, Projects, Practical Assignments.
and changes in world economy that positively impacts  To impart high competency in the students, the
and contributes towards industry, academia and the curriculum offers distinct ability and skill
community at large. enhancement courses.
PEO 5: Be responsible citizens with high ethical  Apart from the technical course, the program
conduct that will empower the business organizations offers a range of courses that provides the
with high integrity, moral values, social effectiveness students a broad range of knowledge and skill set
and legal business intelligence like life skills and mentoring, soft skills,
Aptitude, Communication skills etc.
 The curriculum offers Multi-disciplinary courses
running in the university for other filed/ar

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 Curriculum Scheme (2022-2024)
The Program Scheme MBA for 2022-2024 as approved by the Board of Studies is presented below:

BREAK-DOWN OF CREDITS

Core Courses 72%-76%

Program Elective Courses (5%) 4% - 5%

Ability/ Skill Enhancement Courses 11% - 13%

Project Work/Dissertation (can be complimented by an

6% - 9%
Empanelled Certification or Choice Based Elective)

Value Added Courses At least one per semester

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 Semester :1
Theory
Practical
Assessm Total
Assessment
Course ent
Course Name L T P C CH Course Category
Code M
MT
IA T ETA CA ETA
A
A
Business, Society
22BAT- Prog. Core
and Law 3 0 0 3 3 20 20 60 … … … 100
601

22BAT- Financial Reporting

Prog. Core
602 and Analysis 4 0 0 4 4 20 20 60 … … … 100

Management
22BAT- Practices and
Prog. Core
603 Organizational 3 0 0 3 3 20 20 60 … … … 100
Behavior

22BAT- Ability
Innovation &
604 Entrepreneurship 3 0 0 3 3 Ehnancement 20 20 60 … … … 100

22BAT-
Decision Science Prog. Core
605 4 0 0 4 4 20 20 60 … … … 100

22BAT- Managerial
Prog. Core
606 Economics 3 0 0 3 3 20 20 60 … … … 100

22BAT- Marketing
Prog. Core
607 Management 3 0 0 3 3 20 20 60 … … … 100

22BAP- IT Skills for Skill

608 Managers 0 0 2 1 1 Ehnancement … … … 60 … 40 100

22PCP- Professional Business

Skill Ehnancement
611 Comm. Lab. 0 0 2 1 2 … … … 60 … 40 100

22PCT- Professional Business

Skill Ehnancement
PCT-610 Comm. 3 0 0 3 3 … … … 40 … 60 100

Total Credits 28 29
Cumulative Credits 28

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 Semester :2
Theory
Practical
Assessm Total
Assessment
Course Course ent
Course Name L T P C CH
Code Category M
MT
IA T ETA CA ETA
A
A
22BAT-
Human Resource Management Prog. Core
621 3 0 0 3 3 20 20 60 … … … 100

Supply Chain & Logistics

22BAT- Prog. Core
Management 3 0 0 3 3 20 20 60 … … … 100
622

22BAT- Consumer Psychology Prog. Core

623
3 0 0 3 3 20 20 60 … … … 100

Business Research Prog. Core

22BAT-
Methods 3 0 0 3 3 20 20 60 … … … 100
624

22BAT- Prog. Core

Financial Management
625 3 0 0 3 3 20 20 60 … … … 100

22BAT- Productions &

Prog. Core
626 Operations Management 3 0 0 3 3 20 20 60 … … … 100

22BAP-
Skill
627 Digital Marketing Lab 0 0 4 2 2 … … … 60 … 40 100
Ehnancement

Quantitative Aptitude Elective

22TDT- and Data Interpretation-1
659
0 2 0 1 2 … … … 60 … 40 100

22BAT- Industry & Company Elective

628 Analysis (NON TPP) 4 0 0 4 4 20 20 60 … … … 100

Professional
22TDP- Elective
Communication Skills-1 0 0 6 3 6 … … … 60 … 40 100
658

Total Credits 24 30
Cumulative Credits 52

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 Semester :3
Theory
Practical
Assessmen Total
Course C Course Assessment
Course Name L T P C t
Code H Category
MT ET C MT ET
IA
A A A A A
22BAT- Strategy, Business and
3 0 0 3 3 Prog. Core 20 20 60 … … … 100
731 Globalization

22BAP- Data Analysis for

0 0 4 2 4 Prog. Core … … … 60 … 40 100
732 Business Decisions

22BAT- Management Lessons Ability

1 0 0 1 1 20 20 60 … … … 100
733 from Ancient India Enhancement

22BAI- Summer Internship

0 0 0 4 4 Project … … … … … …. 100
734 Project (SIP)

22BAT- Banking and Financial

4 0 0 4 4 Prog. Elective 20 20 60 … … … 100
735 Services Management

22BAT- Project Finance and

4 0 0 4 4 Prog. Elective 20 20 60 … … … 100
736 Financial Modelling

22BAT-
Marketing Analytics 4 0 0 4 4 Prog. Elective 20 20 60 … … … 100
737

22BAT- Advertising and Brand

4 0 0 4 4 Prog. Elective 20 20 60 … … … 100
738 Management

22BAT- Human Resource

4 0 0 4 4 Prog. Elective 20 20 60 … … … 100
739 Analytics

22BAT- Organisation Change &

4 0 0 4 4 Prog. Elective 20 20 60 … … … 100
740 Development

22BAT- Export Import

4 0 0 4 4 Prog. Elective 20 20 60 … … … 100
741 Documentation

22BAT-
International Economics 4 0 0 4 4 Prog. Elective 20 20 60 … … … 100
742

22BAT- Entrepreneurial
4 0 0 4 4 Prog. Elective 20 20 60 … … … 100
743 Strategies-I

22BAT-
Social Entrepreneurship 4 0 0 4 4 Prog. Elective 20 20 60 … … … 100
744

22TDT- Quantitative Aptitude 0 2 0 0 2 Prog. Elective … … … 60 … 40 100

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 and Data Interpretation-
709
2

22TDP- Professional
0 0 6 0 6 Prog. Elective … … … 60 … 40 100
708 Communication Skills -2

Credits 26

Cumulatative Credits 78

Semester :4
Theory
Practical
Assessmen Total
Course C Course Assessment
Course Name L T P C t
Code H Category
MT ET C MT ET
IA
A A A A A

22BAT- 10
751
Project Management 3 0 0 3 3 Prog. Core 20 20 60 … … … 0

22BAT- 10
752
Values and Ethics 2 0 0 2 2 Prog. Core 20 20 60 … … … 0

Financial Product Ability

22BAT- 10
Marketing and 1 0 0 1 1 Enhancemen 20 20 60 … … …
753 0
Relationship Banking t

Academic Research 10
0 0 0 6 6 Project … … … … … ….
0
Writing Project

Industry Immersion 10
0 0 0 6 6 Project … … … … … ….
Project 0

22BAR- 10
764 International Projec 0 0 0 6 6 Project … … … … … ….
0
Capston
e Project Social Outreach 10
Initiatives Project
0 0 0 6 6 Project … … … … … ….
0

10
Case Writing Project 0 0 0 6 6 Project … … … … … ….
0

10
Rural Immersion Project 0 0 0 6 6 Project … … … … … ….
0

Entrepreneurship 0 0 0 6 6 20 20 60 10

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 Prog.
Project … … … 0
Elective

22BAT- Behavioral Finance and Prog. 10

4 0 0 4 4 20 20 60 … … …
754 Analytics Elective 0

22BAT- Investment Prog. 10

4 0 0 4 4 20 20 60 … … …
755 Management Elective 0

22BAT- Prog. 10
Marketing of Services 4 0 0 4 4 20 20 60 … … …
756 Elective 0

22BAT- Prog. 10
Retail Management 4 0 0 4 4 20 20 60 … … …
757 Elective 0

Compensation &
22BAT- Prog. 10
Performance 4 0 0 4 4 20 20 60 … … …
758
Management Elective 0

22BAT- Cross Cultural Prog. 10

4 0 0 4 4 20 20 60 … … …
759 Management Elective 0

22BAT- Prog. 10
International Trade 4 0 0 4 4 20 20 60 … … …
760 Elective 0

22BAT- International Banking & Prog. 10

4 0 0 4 4 20 20 60 … … …
761 FOREX Elective 0

22BAT- Entrepreneurial Prog. 10

4 0 0 4 4 20 20 60 … … …
762 Strategies-II Elective 0

22BAT- Entrepreneurial Prog. 10

4 0 0 4 4 20 20 60 … … …
763 Marketing Elective 0

Credits 28
10
Cumulatative Credits
6

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 ******

List of Courses offered for Program Core:

Course Code Course Name L T P C CH

22BAT-601 Business, Society and Law 3 0 0 3 3
22BAT-602 Financial Reporting and Analysis 4 0 0 4 4
22BAT-603 Management Practices and 3 0 0 3 3
Organizational Behaviour
22BAT-605 Decision Science 4 0 0 4 4
22BAT-606 Managerial Economics 3 0 0 3 3

22BAT-607 Marketing Management 3 0 0 3 3

22BAT-621 Human Resource Management 3 0 0 3 3
22BAT-622 Supply Chain & Logistics Management 3 0 0 3 3
22BAT-623 Consumer Psychology 3 0 0 3 3
22BAT-624 Business Research Methods 3 0 0 3 3
22BAT-625 Financial Management 3 0 0 3 3
22BAT-626 Productions & Operations Management 3 0 0 3 3
22BAT-731 Strategy, Business and Globalization 3 0 0 3 3
22BAP-732 Data Analysis for Business Decisions 0 0 4 2 4
22BAI-734 Summer Internship Project (SIP) 0 0 0 4 0
22BAT-751 Project Management 3 0 0 3 3
22BAT-752 Values and Ethics 2 0 0 2 2
22BAR-764 Academic Research Writing Project 0 0 0 6 0
22BAR-764 Industry Immersion Project 0 0 0 6 0
22BAR-764 International Project 0 0 0 6 0
22BAR-764 Social Outreach Initiatives Project 0 0 0 6 0
22BAR-764 Case Writing Project 0 0 0 6 0

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22BAR-764 Rural Immersion Project 0 0 0 6 0
22BAR-764 Entrepreneurship Project 0 0 0 6 0

List of Courses offered for Program Electives:

Course
Course Name L T P C CH
Code
Banking and Financial Services
22BAT-735 Management 4 0 0 4 4

Project Finance and Financial

22BAT-736 Modelling 4 0 0 4 4

Marketing Analytics
4
22BAT-737 4 0 0 4
22BAT-738 Advertising and Brand Management 4 0 0 4 4
22BAT-739 Human Resource Analytics 4 0 0 4 4
Organisation Change and
22BAT-740 Development 4 0 0 4 4

22BAT-741 Export Import Documentation 4 0 0 4 4

22BAT-742 International Economics 4 0 0 4 4
22BAT-743 Entrepreneurial Strategies-I 4 0 0 4 4
22BAT-744 Social Entrepreneurship 4 0 0 4 4
22BAT-754 Behavioural Finance and Analytics 4 0 0 4 4
22BAT-755 Investment Management 4 0 0 4 4
22BAT-756 Marketing of Services 4 0 0 4 4
22BAT-757 Retail Management 4 0 0 4 4
Compensation and Performance
22BAT-758 Management 4 0 0 4 4

22BAT-759 Cross Cultural Management 4 0 0 4 4

22BAT-760 International Trade 4 0 0 4 4
22BAT-761 International Banking and FOREX 4 0 0 4 4

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22BAt-762 Entrepreneurial Strategies-II 4 0 0 4 4
22BAT-763 Entrepreneurial Marketing 4 0 0 4 4

‘/.

List of Courses offered for Ability Enhancement:

Course
Course Name L T P C CH
Code
22BAT-604 Innovation & Entrepreneurship 3 0 0 3 3
22PCT- Professional Business Comm. 3 0 0 3 3
PCT-610

22BAT-628 Industry & Company Analysis 4 0 0 4 4

22BAT-733 Management Lessons from Ancient 1 0 0 1 1
India
Quantitative Aptitude and Data
22TDT-659 Interpretation-1 0 2 0 1 4

22BAT-753 Financial Product Marketing and 1 0 0 1 1

Relationship Banking
22TDT-709 Quantitative Aptitude and Data 0 2
Interpretation-2 0 2 0

List of Courses offered for Skill Enhancement:

Course Code Course Name L T P C CH
22BAT-608 IT Skills for Managers 0 0 2 1 2
22BAP-627 Digital Marketing Lab 0 0 4 2 4
22PCP-611 Professional Business Comm. Lab.
0 0 2 1 2
Professional Communication
Skills-1 0 0 6 3 6

Professional Communication 0 6 0 0 6
Skills -2

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 Program Articulation Matrix
The Program Articulation matrix for the curriculum scheme of 2021-2025 is presented
below:
Course Code Course Name

PO1

PO2

PO3

PO4

PO5

PO6
22BAT-601 Business, Society and Law 3.0 2.3 2.8
22BAT602 Financial Reporting and Analysis 2.5 2.5 2.7 2.5 3.0
Management Practices and Organization
22BAT603 Behaviour 2.3 3.0 3.0 2.5 3.0
22BAT-604 Innovation and Entrepreneurship 2.5 2.0 3.0 2.5 3.0 3.0
22BAT-605 Decision Science 2.0 2.6 1.7
22BAT-606 Managerial Economics 2.0 2.5 3.0
22BAT-607 Marketing Management 2.0 1.7 1.5 1.0
22BAP-608 IT Skills for Managers 2.8 2.3 1.0
22BAT-621 Human Resource Management 2.0 2.7 3.0 3.0
22BAT-622 Supply Chain and Logistics Management 2.5 2.3 2.0 2.6
22BAT-623 Consumer Psychology 2.0 2.7 2.5
22BAT-624 Business Research Methods 2.2 2.8 1.8
22BAT-625 Financial Management 3.0 2.3 2.8
22BAT-626 Production & Operations Management 1.6 2.8 1.5 2.3
22BAP-627 Digital Marketing Lab 3.0 2.0 2.0
22BAT-628 Industry &Company Analysis 2.3 2.5 1.0 2.0 3.0 2.0
22BAT-731 Strategy, Business and Globalization 2.0 2.0 2.3 3.0
22BAP-732 Data Analysis for Business Decisions 2.0 2.5 3.0
22BAT-733 Management Lessons from Ancient India 1.0 1.5 1.5 2.0 1.3 2.5
22BAI-734 Summer Internship 2.3 3.0 1.5 2.6
22BAT-735 Banking and Financial Services Management 2.5 3.0 2.5 3.0 2.3
22BAT-736 Project Finance and Financial Modelling 2.3 2.8 3.0 2.5 3.0
22BAT-737 Marketing Analytics 2.0 2.5 3.0 1.0
22BAT-738 Advertising and Brand Management 2.7 1.8 2.0 1.0 2.0
22BAT-739 Human Resource Analytics 1.0 3.0 1.0 2.3 2.3
22BAT-740 Organizational Change and Development 1.8 2.2 3.0 2.3 1.0
22BAT-741 Export Import Documentation 2.5 3.0 2.7 2.5 3.0 3.0
22BAT-742 International Economics 3.0 2.5 1.7 2.7 2.0 2.0
22BAT-743 Entrepreneurial Strategies - I 3.0 3.0 3.0 3.0 2.0 2.5
22BAT-744 Social Entrepreneurship 3.0 3.0 2.5 2.7 2.5 3.0
22BAT-751 Project Management 2.0 2.5 3.0 2.5 3.0 2.7
22BAT-752 Values and Ethics 3.0 3.0 2.0 2.5 2.0 3.0
22BAR-764 Academic Research Writing Project 2.5 3.0 3.0 2.0
22BAR-764 Industry Immersion Project 3.0 2.4 3.0
22BAR-764 International Project 3.0 2.4 3.0
22BAR-764 Social Outreach Initiatives Project 3.0 2.4 3.0
22BAR-764 Case Writing Project 3.0 2.4 3.0
22BAR-764 Rural Immersion Project 3.0 2.4 3.0
22BAR-764 Entrepreneurship Project 3.0 2.4 3.0
22BAT-754 Behavioural Finance and Analytics 1.8 2.3 2.0 1.8 1.0 1.0
22BAT-755 Investment Management 2.3 2.7 3.0 2.7 3.0 2.3
22BAT-756 Marketing of Services 2.5 2.3 2.0 1.0
22BAT-757 Retail Management 2.0 2.5 2.0
22BAT-758 Compensation and Performance Management 2.5 2.0 1.0 1.0 2.3

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22BAT-759 Cross Cultural Management 2.3 1.8 2.5 2.0 2.3
22BAT-760 International Trade 2.3 2.5 2.5 3.0 1.5 1.5
22BAT-761 International Banking and FOREX 3.0 2.3 3.0 3.0 2.0 2.3
22BAT-762 Entrepreneurial Strategies - II 3.0 3.0 2.7 3.0 2.0 2.5
22BAT-763 Entrepreneurial Marketing 3.0 3.0 3.0 3.0 2.0 2.5
Target Attainment 2.4 2.5 2.4 2.4 2.2 2.3

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 1st Semester

S Course Business, Society and Law L T P CH per Course

N Code: week Type PC
22BAT-601
1 3 0 0 3 Program
Code
MB301
PRE- Basic understanding of general business environment / macro environment
REQUISITE
CO-REQUISITE 21BAT606
ANTI- NA
REQUISITE
a. Course Objectives

1. To acquaint students with the knowledge of economic environment and policy

framework underlying the economic system.
2. To enable students to interpret major economic and environmental trends, and
government policy decisions that affects industry and economy as a whole.

b. Course Outcomes
CO1 To understand various categories that are constituting the business environment and
apply various approaches that are helpful to manage both the internal and external
environment of the business
CO2 To Explore the nature of the interrelationships between internal and external
pressures in an organisation.
CO3 To outline the impact of different economic policies on the prospects of a business
CO4 To evaluate the political & legal environmental dynamics to develop suitable
business policies
CO5 To devise strategies to cope with the different business environment settings

c. Syllabus
Unit-1 Contact Hours: 15
Environmental Components of business environment, Process of business environment
analysis analysis
Indian Economy Economic environment, Different economic systems (Capitalism,
socialism and mixed economy), Economic policies (Monetary &
Fiscal), Union Budget as an instrument of growth and its Impact on
Business
Global Trends Global trends in business and management, Foreign capital and
collaboration, Economic trends in Indian industries
Unit-2 Contact Hours: 15
Politics and Relationship between business and political environment,
Business Constitutional provisions affecting business;
Business Laws MRTP, Competition law, Industrial policy after 1991, Consumer
Protection Act 1986, Environment Protection Act 1986, Dimensions of

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 these laws and their impact on business.
Unit-3 Contact Hours: 15
Finance Market Composition of Indian money and capital markets, Role of
commercial banks, financial institutions and non-banking financial
institutions.
Finance SEBI and capital market reforms, Foreign direct investment (FDI),
Institutions WTO, Its roles and functions, MNCs, International institutions: World
Bank and IMF, Trading blocs
Economic Economic development and ecology, green marketing, Environmental
Development technologies, Ecological implications of technology, Sustainable
development.

d. Textbooks
1 Paul, J. 2010. Business Environment: Text and Cases, 4 thEdition, Tata
McGraw Hill, India, ISBN: 9789353162498.
2 Cherunilam, F. 2010. Business Environment: Text and Cases.26thEdition,
Himalaya Publishing, India, ISBN: 978-9352733361.

e. Reference Books
1. Fernando, A. 2011. Business Environment, 13th Edition, Pearson Education
India, India, ISBN: 9788131731581

f. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Internal Mid Term End Term
Assessment Assessment Assessment

Marks 20 20 60
Weightage 40 60
(%)
Total Marks 100

Internal Evaluation Component

S. No. Type of Weightag Freque Final Remark
Assessm e of ncy of Weightag s
ent actual Task e in (Graded/Non-
conduct Internal Graded)
Assessment
1 Assignm 12 marks of One Per Unit 6 marks Graded
ent in each
form of assignment
Case designed with
Study/ rubrics
Project
based on

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 Data
Analytics
7.
2 Exam 20 marks for 2 per semester 20 marks Graded
one MST
3 Quiz/ 12 marks for One per Unit 4 marks Graded
Test each test
4 Homewo NA One per Non-Graded: Non
rk lecture topic Engagement graded
(of 2 Task
questions)
5 Discussi NA One per 4 marks Graded
on Chapter
Forum
6 Presentat NA NA NA Non
ion graded
7 Attendan NA NA 2 marks Graded
ce and
Engagem
ent Score
on BB
8 Analysis 4marks of 1 per 4 marks As
of each Unit applicabl
Business analysis e to
School course
types
depicted
above

g. CO-PO Mapping

Course PO1 PO2 PO3 PO4 PO5 PO6

Outcome
CO1 3 - - - -
CO2 - 3 - 2 - -
CO3 - 2 - 3 - -
CO4 3 2 - 3 - -
CO5 - - 3 - -

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

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 SN Course Financial Reporting and Analysis L T P CH per Course
Code week Type PC
22BAT602
2 4 0 0 4 Program
Code
MB301
PRE-REQUISITE Accounting Fundamentals
CO-REQUISITE NIL
ANTI-REQUISITE NIL

a. Course Objectives
1. To impart understanding of the financial statements and financial reports of business
Organizations.
2. To enable students to assess the financial stability and performance of business
organizations.

b. Course Outcomes

CO1 To understand the format and content of the three basic financial statements
CO2 To integrate the information obtained from financial statements for assessing the
financial performance of a business organization
CO3 To examine the financial stability and growth of business organizations using
financial statement analysis techniques
CO4 To assess the quality of financial reports after detecting the manipulations in the
financial statements
CO5 To facilitate decision making on the basis of quality of financial reports

c. Syllabus
Unit-1 Understanding Financial Statements Contact Hours:15
Financial statements Nature, Objectives and Importance of Financial Statements, Format and Content
of the three basic financial statements as per schedule III of Companies Act,
2013.
Balance sheet Types of Assets and Liabilities, Depreciation- Meaning and Objectives, Methods
of depreciation, Periodic and Perpetual Inventory System, Methods of Inventory
Valuation.
Income statement Cost of Goods Sold, Operating and Non-Operating Expenses of the Business,
Revenue recognition, Notes on accounts and additional information to investors.

23 | P a g e
Unit-2 Financial Statement Analysis Contact Hours:15
Horizontal and Introduction to the various tools and techniques of Financial Statements Analysis,
Vertical Analysis Common size analysis, Comparative statement analysis, Significance of Financial
Statement Analysis to Different Parties.
Ratio analysis Liquidity, Solvency, Profitability and Activity Ratios, Du-Pont Analysis
Cash flow analysis Features and Objectives of Cash Flow Statement, Components of Cash Flow
Statement, Preparation of Cash Flow Statement- Direct Method.
Unit-3 Financial Reporting & Window dressing Contact Hours:15
Financial Reporting Quality of Financial Reporting, Attributes of High-Quality Financial Reporting,
Content of the annual report, directors’ report and auditors’ report.
Window Dressing Manipulation in Financial Statements, Methods of Window Dressing, Different
means to check window dressing in financial statements.
Ethical issues Code of Ethics in Financial Reporting, Ethical issues and prevention of ethical
issues in financial reporting, Recent scandals in financial reporting.

d. Textbooks / Reference Books

Textbooks
T1 Peddina M., R. 2011. Financial Statement Analysis and Reporting, Volume II, PHI
Learning Private Limited, New Delhi.
T2 Gibson, Charles H. 2012. Financial Reporting Analysis, 13th Edition, South-Western
Cengage Learning. ISBN: 978-1133188797.
Reference Books
R1 Sinha, G., 2013. Financial Statement Analysis, Volume II, PHI Learning Private Limited,
New Delhi.
R2 Martin S. Fridson, Fernando Alvarez, 2002. Financial Statement Analysis: A
Practitioner's Guide, Third Edition, Wiley, ISBN:9780471264606

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Components Continuous Internal Semester End

Assessment (CAE) Examination (SEE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

24 | P a g e
S. No. Type of Assessment Weightage of Frequency of Final Remarks
actual Task Weightage in (Graded/Non-Graded)
conduct Internal
Assessment
1 Assignment in 12 marks of each One Per Unit 6 marks Graded
form of Case assignment
Study/Project designed with
rubrics
based on Data
Analytics.
2 Exam 20 marks for one 2 per semester 20 marks Graded
MST
3 Quiz/Test 12 marks for One per Unit 4 marks Graded
each test
4 Homework NA One per lecture Non-Graded: Non graded
topic (of 2 Engagement
questions) Task
5 Discussion Forum NA One per Chapter 4 marks Graded
6 Presentation NA NA NA Non graded
7 Attendance and NA NA 2 marks Graded
Engagement Score
on BB
8 Analysis of 4marks of 1 per Unit 4 marks As applicable
Business School each to course
analysis types
depicted
above

f. CO-PO Mapping

Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 2 3 2

CO2 3 2 3

CO3 2 3

CO4 3 3 2 3

CO5 2 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

25 | P a g e
S Course Code : Management Practices L T P S C CH Course Type
N 22BAT-603 and Organization
Behavior PC
3 3 0 0 0 3 3 Program Code
MB301
PRE- Basic Concepts of General Management
REQUISITE
CO-REQUISITE Understanding of HR Practices and Roles
ANTI-
REQUISITE

a. Course Objectives
1. To give an exposure to students of the individual behaviour in organizations.
2. To enable students to combine relevant information and appraise options for the
most optimal solution so that they will be able to envisage and control human
behaviour at work and improve organizational effectiveness.

c. Course Outcomes:
CO1 To analyze different alternatives while taking strategic decisions for organizational
growth
CO2 To apply leadership styles to lead diverse teams in dynamic business environment
settings.
CO3 To understand the concepts of individual and group behaviour in an organizational
set up.
CO4 To evaluate how organizational change and culture contribute in sustainability of an
organization
CO5 To demonstrate how to make better decisions both individually and in a group.

d. Syllabus
Unit-1 Management and its Functions Contact
Hours: 15
Principles of Nature, Scope and significance of management; Process of
Management management, Role of managers, Principles of management,
Functions
Planning and Planning: Meaning and importance, Process; Types, Nature,
Organizing Organizing: Importance, Process and principles, Line and staff
functions, Formal vs. Informal organizations
Staffing and Staffing: Recruitment and Selection, Leading: Delegation, Authority
Leading and responsibility, Controlling: Importance and Types, Decision
Making: Process and types.

Unit-2 Leadership Contact

Hours: 15
Leadership and Leadership styles, Leadership trait and behavioural theories, The
its theories managerial grid/ leadership grid, Hersey-Blanchard situational

26 | P a g e
 leadership theory, Leader member exchange theory, Leaders Vs
Managers: difference and transition.
Group Group behaviour: Introduction, importance, types of groups,
Behaviour and Formation of groups & stages of group development, Group
Dynamics dynamics, Group decision making techniques
Change Change management: introduction, importance, Kurt Lewin Model of
Management Change, Resistance to Change, and Overcoming Resistance to
Change.

Unit-3 Organizational Behaviour and its disciplines Contact

Hours: 15
Nature and Definition, Nature and scope of organizational behaviour, Disciplines
scope of contributing to OB, Challenges to OB
organizational
behaviour
Personality and Types, Factors influencing personality, Theories: Big Five and
Perception MBTI, Perception: Perceptual process, Factors influencing
perceptual selectivity
Motivation Motivation: Types, Theories: Maslow, Equity, Theory X and Theory
Y, Herzberg, Stress: Meaning, Types of stress.

e. Textbooks / Reference Books:

T1 Dalton, K. 2013. Leadership and Management Development: Developing Tomorrow’s
Managers, 1st Edition, Pearson Education, India, ISBN: 9789332511194.
T2 George, J. and Jones, G.R. 2009. Understanding and Managing Organization Behaviour.
5th Edition,Pearson Education, India, ISBN:9788131724965.
REFERENCE BOOKS
R1 Bhattacharyya, D. 2012. Principles of Management, 1 stEdition,Pearson Education, India,
ISBN: 9788131754214.
R2 Aswathappa, A. 2019. Organizational Behaviour – Text Cases and Games,
13thEdition,Himalayan Publishing House, India. ISBN: 978935990887.
R3 Luthans Fred. 2011, Organisational Behaviour, 12th Edition, McGraw Hill Book Co, New
Delhi.
f.Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Semester End
Internal Examination
Assessment (SEE)
(CAE)
Marks 40 60
Total Marks 100

f. Internal Evaluation Component

27 | P a g e
S. Type of Weightage of Frequency Final Weightage Remarks
No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)
1 Assignment 12 marks of One Per 6 marks Graded
in each assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for 2 per 20 marks Graded
one MST semester
3 Quiz/Test 12 marks for One per 4 marks Graded
each test Unit
4 Homework NA One per Non-Graded: Non graded
lecture Engagement Task
topic (of 2
questions)
5 Discussion NA One per 4 marks Graded
Forum Chapter
6 Presentation NA NA NA Non graded
7 Attendance NA NA 2 marks Graded
and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

h. CO-PO Mapping

Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 3 - - - - -
CO2 - - 3 3 - -
CO3 - 3 - - - 3
CO4 2 3 - 2 - -
CO5 2 3 - - - -
CO PO correlation matrix of each subject to be mapped with
High correlation (3)
Medium correlation (2)
Low correlation (1)

28 | P a g e
SN Course Innovation and Entrepreneurship L T P S C Course Type
Code Ability
22BAT-604 Enhancement
4 3 0 0 0 3 Program
Code MB301
PRE-REQUISITE Fundamentals of business & entrepreneurship
CO-REQUISITE Understanding of Innovation & entrepreneurship
ANTI- Nil
REQUISITE

a. Course Objectives
1. To provide exposure to students on the basics concepts of Innovation and
Entrepreneurship.
2. To build competency in students about entrepreneurship process and make them
develop strategies to start a venture with requisite resources like capital, manpower,
technology and materials.
b. Course Outcomes
CO1 To have an understanding of innovation, entrepreneurship, and analytical skills to
intuitive thinking and entrepreneurial opportunity identification.

CO2 To get the know-how of successive planning, its validation, and solutions to business
problems arising thereof.
CO3 To analyse the feasibility of economic, marketing, financial, and technological
aspects to ascertain business viability.
CO4 To evaluate business models for new ventures and able to frame strategies relating to
the success of a venture.
CO5 To develop a business strategy of start-ups and existing ventures at different levels.

c. Syllabus
Unit-1 Introduction to Innovation & Contact Hours: 15
entrepreneurship
Innovation Innovation and Creativity, Development of ideas, Handling emotions,
&Entrepreneurship Big Data and entrepreneurship. The law of diffusion of Innovation,
basics Concept, Knowledge & Skills Requirement, Characteristics of
Successful Entrepreneur.
Entrepreneurial Entrepreneurship Process, Managerial vs. Entrepreneurial Approach,
process Factors affecting the emergence of Entrepreneurial approach.

Opportunity Presenting the Identified problems; Identifying the Entrepreneurial

identification and Style; Customers and Markets.
validation
Unit-2 Starting the venture Contact Hours: 15

29 | P a g e
Idea generation Generating business idea, methods of generating ideas, Environment
scanning.
Feasibility study Competitor & industry analysis, feasibility study-market,
technical/operational, financial feasibility.
Business Plan Drawing business plan, preparing project report, presenting business
plan.
Unit-3 Entrepreneurial Marketing Contact Hours: 15
Entrepreneurial Understanding entrepreneurship &Marketing, The role of marketing
Marketing – in entrepreneurship.
Introduction
Entrepreneurial Linking marketing orientation to entrepreneurial orientation;
Orientation Validating Concept/Idea.
Entrepreneurial Entrepreneurial Marketing and Identifying Entrepreneurial
Opportunities Opportunities -Positioning, Segmentation and Targeting.

d. Textbooks / Reference Books

T1-Gupta, R.K. &Lipika, K.L. 2015. Fundamentals of entrepreneurship
development & project management, Himalaya Publishing House. ISBN: 978-
9351426844.
T2-Ivaturi, V.K., Ganesh, M., Mittal, A., Subramanya, S. 2017. The Manual for
Indian Start-ups: Tools to Start and Scale-up Your New Venture, Penguin
Random House India. ISBN: 978-0143428527.
R1-Gordan, E. and Natrajan, K. 2017. Entrepreneurship Development, 6th Edition,
Himalaya Publishing House, ISBN: 978-9352125404.
R2-Radjou, N., Prabhu, J., Ahuja, S. 2012. Jugaad Innovation: A Frugal and
Flexible Approach to Innovation for the 21st Century, Publisher: RHI. ISBN:
978-8184002158.
R3-Bansal, R. 2012. Stay Hungry Stay Foolish, Fourth Edition, Westland Limited.
ISBN: 978-9381626719.

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

30 | P a g e
 Theory

Components Continuous Internal Semester End

Assessment (CAE) Examination
(SEE)
Marks 40 60
Total Marks 100

g. Internal Evaluation
S. Type of Weightage of Frequency Final Remarks
No. Assessment actual conduct of Task Weightage in (Graded/Non
Internal Graded)
Assessment
1 Assignment in form 12 marks of One Per 6 marks Graded
of each Unit
CaseStudy/Project assignment
based on designed with
DataAnalytics. rubrics
2 Exam 20 marks for 2 per 20 marks Graded
one semester
MST
3 Quiz/Test 12 marks for One per 4 marks Graded
each test Unit
4 Homework NA One per Non-Graded: Non graded
lecture topic Engagement
(of Task
2questions)
5 Discussion Forum NA One per 4 marks Graded
Chapter
6 Presentation NA NA NA Non graded
7 Attendance and NA NA 2 marks Graded
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

h. CO-PO Mapping
Course Outcome PO1 PO2 PO3 PO4 PO5 PO6
CO1 2
CO2 3 3

31 | P a g e
 CO3 2
CO4 2
CO5 3 3 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Decision Science L T P S C CH Course Type

Code:
22BAT-605 Program
Core
5 4 0 0 0 4 4 Program

32 | P a g e
 Code MB301
PRE-REQUISITE Basic of Mathematics , Algebric
Calculations
CO-REQUISITE Data based Decision Making, Reasoning
Skills
ANTI-REQUISITE None

a. Course Objectives
1. The objective of this course is to acquaint the students with various statistical tools
and techniques used in business decision making.
2. The course aims at providing fundamental knowledge and exposure to the students to
use various statistical methods in order to understand, analyze and interpret data for
decision making.
3. The course has universal utility in terms of making students future ready for corporate
jobs and entrepreneurial ventures.

b. Course Outcomes
The students will be able:
CO1 To understand the various concepts of descriptive and inferential statistics.
CO2 To apply the concepts studied in solving academic and industry problems.
CO3 To analyze the different situations and develop ability to take a well informed decision.
CO4 To evaluate the decisions performed with sound reasoning and logical bent of mind.
CO5 To develop the forecasting models based on historical data available on a variety of
components.

c. Syllabus
Unit-1 Contact Hours: 20
Basics of Meaning, scope, importance and limitations, applications of inferential
Statistics statistics in managerial decision-making.

Data Collection Source of data, collection, classification, tabulation, depiction of data.

Sources
Descriptive Arithmetic, weighted, geometric mean, median and mode, range, quartile
Statistics deviation, mean deviation, standard deviation, coefficient of variation,
Methods skewness and kurtosis.

Unit-2 Contact Hours: 20

Correlation Significance, types, methods of correlation analysis: scatter diagrams, graphic
Analysis method, Karl Pearson’s correlation co-efficient, rank correlation coefficient,
properties of correlation, concept and problems related to partial correlation.
Regression Meaning, application of regression analysis, difference between correlation &
Analysis regression analysis, regression lines, standard error and regression
coefficients, introduction to multiple regression.
Time series Meaning, components and various methods of time series analysis.
analysis Applications of Time series in business decision-making problems, Methods
to measure secular trend.
Unit-3 Contact Hours: 20
Types of Introduction to Uni-variate, Bi-Variate & Multi-Variate Analysis of data and
Analysis its applications

33 | P a g e
Basics of Introduction to Hypothesis and its types, Type 1 & 2 Error, Level of
Hypothesis significance, Acceptance & Rejection Region, Procedure of Hypothesis
Testing Testing.
Applications of Small Sample t-test (single & two samples for mean), Z-Test (single & two
Hypothesis samples for mean), chi-square (goodness of fit & association of attributes),
Testing One Way & Two Way Anova.

d. Textbooks / Reference Books

TEXTBOOKS
T1: T R Jain & S C Aggarwal, Statistics for MBA, VK Publications, ISBN
818961133X, 9788189611330
T2: Levine, D., Sazbat, K. and Stephan, D. 2013. Business Statistics, 7 thEdition, Pearson
Education, India, ISBN: 9780132807265.
T3; Gupta, C. and Gupta, V. 2004. An Introduction to Statistical Methods, 23 rdEdition,
Vikas Publications, India, ISBN: 9788125916543.
REFERENCE BOOKS:
R1:Croucher, J. 2011. Statistics: Making Business Decisions, 13 thEdition, Tata McGraw
Hill, ISBN: 9780074710419.
R2:Gupta, S. 2011. Statistical Methods, 4thEdition, Sultan Chand & Sons, ISBN:
8180548627.
e. Assessment Pattern - Internal and External
The performance of students is evaluated as follows:

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

f.Internal Evaluation

S. Type of Weightage of Frequency Final Weightage Remarks

No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

34 | P a g e
4 Homework NA One per Non-Graded: Non graded
lecture Engagement Task
topic (of 2
questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

g. CO-PO Mapping
Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 1 2

CO2 2 3

CO3 3 3 1

CO4 2 3 2

CO5 2 2 2

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Code: MANAGERIAL L T P S Cr Course

22BAT-606 ECONOMICS Type
PC
6 3 0 0 0 3 Program

35 | P a g e
 Code
MB301
PRE-REQUISITE Basic understanding of Micro & Macro
Economics
CO-REQUISITE Contemporary Issues in Economics
ANTI-REQUISITE None

a. Course Objectives
1. To integrate economic theory with business practice and highlight the application
of economic theory for business decision making.
2. To learn how economics analysis can be used in formulating business policies
and take rational managerial decisions.

b. Course Outcomes
CO1 To understand the ideas of the basic characteristics of the economy, its potential on
natural resources.
CO2 To able to understand the comprehensive understanding of the various aspects of
consumer behavior and demand analysis, production theory and behavior of costs
and revenue.
CO3 To analyze the production functions and cost curves.
CO4 To evaluate the National Income and the impact on the economy
CO5 To integrate the classical theory of employment and Keynes objection to the classical
theory, demonstrate the principle of effective demand and income determination.

c. Syllabus
Unit-1 Contact Hours: 15
Managerial Managerial Economics concepts based on scarcity and optimization.
Economics concepts
Fundamentals of Demand Function, Law of Demand and its Exceptions, Elasticity of
Demand Demand: Price Elasticity of Demand, Degrees, Determinants,
Measures, Income Elasticity of Demand, and Cross Elasticity of
Demand.
Consumer Behavior: Consumer Behavior: Theory of Utility, Concept of Marginal Utility,
Utility- Law of Diminishing Marginal Utility, Law of Equi-Marginal Utility.
Indifference Curve Analysis: Properties, Budget Line.

Unit-2 Contact Hours: 15

Production Analysis Production Analysis: Production Frontier, Short run and long run
Production Function, Iso-quant Curves, Producer Equilibrium, Cobb
Douglas production function, Optimal Combination of Inputs and
Economies of Scale.
Cost and Revenue Theory of Cost and Revenue Analysis: Cost and Revenue Concepts:
Analysis Long Run and Short Run Cost Curves. Relationship between Total
Revenue, Average Revenue, Marginal Revenue and elasticity of
demand.
Market Structure Market Structure: Perfect Competition, Monopoly, Monopolistic
Competition.
Unit-3 Contact Hours: 15
Macro Economics Macro Economics: Concept of National Income, its Methods of

36 | P a g e
 Measurement, and Circular Flow of Income.
Theories of Classical Theory and Keynesian Theory of Employment: A
Employment comparative analysis of Classical and Keynesian Theory of
Employment with regard to their Assumptions, Characteristics.
Keynesian Tools: Effective demand
Problems of Macro Inflation: Concept, Types, Theories of Inflation and
Economics Unemployment: Concept, Types.

d. Textbooks / Reference Books

T1: DN DWIVEDI, Micro Economics: Theory and Applications,Third Edition Vikas
Publications
T2: Paul G.Keat, Philip K.Y. Young, Stephen E.Erfle, Managerial Economics, 7thEdition
T3; H.L Ahuja, Macro Economics Theory and Policies, S.Chand, 20th Edition.
R1: Suma Damodaran, Managerial Economics, 2nd Edition, Oxford University Presss.
R2 Christopher R. Thomas, S. Charles, Managerial Economics, Mc. Graw Hill.
e. Assessment Pattern - Internal and External
The performance of students is evaluated as follows :

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

g. Internal Evaluation

S. Type of Weightage of Frequency Final Weightage Remarks

No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2
questions)

5 Discussion NA One per 4 marks Graded

37 | P a g e
 Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

h. CO-PO Mapping
Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 2

CO2 3

CO3 2 3

CO4 2 3

CO5 2 2 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Marketing Management L T P S C CH Course Type

Code:
22BAT-607 PC

7 3 0 0 0 3 3 Program
Code MB301

38 | P a g e
PRE- Basic understanding of management functions
REQUISITE

CO- Contemporary issues in Marketing

REQUISITE

ANTI- N/A
REQUISITE

a. Course Objectives
1. To acquaint the students with the basic concepts of Marketing, its functions and its
relevance to business.
2. To enable students to design strategies to solve marketing challenges being faced by
firms.

b. Course Outcomes

CO1 To understand the marketing concepts and its application in the domain industry.

CO2 To apply the various marketing environment variables and interpreting consumer
behavior and market.

CO3 To analyze how facets of STP model interact with marketing mix and in turn lead to
creation of customer value.

CO4 To evaluate new product/service ideas consistent with new market trends.

CO5 To develop innovative marketing strategies for various marketing mix offerings.

c. Syllabus
Unit-1 Marketing and Marketing Environment Contact
Hours:15

Introduction to Meaning and scope of Marketing; Marketing philosophies, Concept of

Marketing Marketing mix.

Marketing Understanding marketing environment and its components, Marketing

Environment and and Sales Funnel,
Buyer Behaviour.

STP Market segmentation, Targeting and Positioning and Strategies,

Bottom of Pyramid

Unit-2 Product Management Contact

Hours:15

39 | P a g e
Product Product concept, Types of products, Product levels, Major product
Classification and decisions, BCG Matrix, Ansoff Matrix,
Decisions

PLC Product life cycle, Marketing Strategies for Product Life Cycle

Product New product development process, Product Idea, Reasons for new
Development product failures

Pricing Strategies Determinants of price, Pricing process, Policies and strategies.

Unit-3 Promotion and Distribution Contact

Hours:15

Promotion Promotion Mix and Tools, Factors influencing Promotion Mix.

Fundamentals

Promotion Mix Advertising, Personal selling, Publicity and sales promotion.

Distribution Emerging channels of distribution, Distribution channel decisions

types and functions of intermediaries

Trends and Green marketing, Fly Wheel, H2H Marketing, Contextual Marketing,
Current issues in Affiliate Marketing, Marketing Angle
marketing

d. Textbooks / Reference Books

T1 Kotler, P., Keller, K., Koshy, A., and Jha, M. 2012. Marketing Management,
17thEdition,Pearson Education India, India, ISBN: 9789332557185.
T2 Ramaswamy, V. and Namakumari, S. 2009. Marketing Management, 4 th Edition,
Macmillan Publishers India Ltd, India, ISBN: 0230637299.
R1 Kumar, R. 2007. Marketing and Branding: The Indian Scenario, 1 st Edition, Pearson
Education India, India, ISBN: 9788131700976.

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:
Theory
Components Continuous Semester End
Internal Examination
Assessment (SEE)

40 | P a g e
 (CAE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

S. Type of Weightage of Frequency Final Weightage Remarks
No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2
questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

f. CO-PO Mapping
Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 3 2

41 | P a g e
 CO2 2 3

CO3 2 2

CO4 1 1 1

CO5 2 2 1

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Code: IT Skills for Managers L T P S Cr Course Type

22BAP-608 Skill
Enhancement

42 | P a g e
8 0 0 2 0 1 Program
Code MB301
PRE-REQUISITE Basic understanding of IT and MS Office
CO-REQUISITE Understanding of Hardware and Software
ANTI-REQUISITE None

a. Course Objectives
1. To give an exposure to students about the fundamentals of information technology
tools and their application in business management.
2. To enable skills in students to apply basics and advance business management
applications on their day to day business related activities of various functional
areas using MS-Office Package, HTML, DBMS.

b. Course Outcomes
CO1 To understand and remember the fundamental concepts of networking and internet
for business management
CO2 To develop skills for DBMS’s main functionality
CO3 To integrate the business process related to cross functional areas using HTML and
Java Script
CO4 To analyze the effective use of MS Office package in organization related work
CO5 To design advance business applications program in daily business-related activities

c. Syllabus
Unit-1 Contact Hours: 9
Basics of Network LAN, MAN, WAN, Printer sharing.

Applications of Bluetooth connectivity, Wi-Fi, 5G.

Internet

DBMS and SQL File processing system, DBA, SQL commands- Select, Insert, Delete,
commands Update.

Unit-2 Contact Hours: 12

MS Word Components, header and footer, watermark, Mail Merge, Tables,
Formulas.
MS Excel Sorting and filter, Formulas, Vlook up, Pivot tables, Charts, google
forms, spreadsheets.
MS PowerPoint Components, Slide, slide show, transition, animation, different views.
MS Access Tables, forms, queries, reports, relationships.
Unit-3 Contact Hours: 9
Basics of HTML Head tag, title tag, body tag, image tag.
Applications of Table tag, button tag, radio button, check box, pop-up box.
HTML
Java Script Marque tag and its behavior, text box, label, anchor tag, java script.

d. Textbooks / Reference Books

T1: Priti Sinha & Pradeep K., Sinha, Computer Fundaments: Concepts, Systems &
Applications, BPB Publications, ISBN 8176567523, 978-8176567527

43 | P a g e
T2: Steven Holzner, HTML Black Book, Dreamtech Press, IndiaISBN: 8177220861, 978-
8177220865.
T3; Rajiv Chopra, Database Management Systems, S Chand Publishing, India, ISBN:
9385676342, 978-9385676345.
R1: Satish Jain, M. Geeta, Kratika. Microsoft Office 2010, BPB Publications, ISBN:
8183334067, 978-8183334068.
R2: Ockert J. du Preez. Java Script for Gurus, BPB Publications, ISBN: 9389423651, 978-
9389423655.

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Practical
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 60 40

Total Marks 100

Internal Evaluation

S. Type of Weightage of Frequency of Final Remarks

No. Assessment actual conduct Task Weightage in
(Graded/
Internal
Non-Graded)
Assessment
1 Practical 20 marks for 8-10 40 marks
Worksheet each experiments
(In experiment
assignment
with rubrics Graded
Category)
and Class-
room
Learning
2 Mid-Term 20 marks 1 per semester 12 marks
Graded
Test
3 Discussion 4 marks for 1 per semester 4 marks Graded
Forum/ each task
Short
Digital
Assignment/
Assignment

44 | P a g e
 with
Rubrics to
submit
design/
Portfolio
4 Presentation Non Graded
5 Attendance 4 marks
and BB
Graded
Engagement
Score

f. CO-PO Mapping
Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 2 2 1

CO2 3 1

CO3 3

CO4 3 2

CO5 3 2

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

S 22PCT-PCT- Professional Business L T P C Course Categories-

N 610 Comm. H Ability Enhancement

45 | P a g e
 3 0 0 3 Course Sub
Categories- Program
Core

Year of 2021
Introduction

PRE- Studied English Language upto senior secondary

REQUISITE

CO-REQUISITE Communication Skills Lab

ANTI-
REQUISITE

a. Course Description

The course provides a strong foundation in English grammar and equips the students
with the fundamentals of the language in LSRW skills. English proficiency is achieved
by focusing on socio-linguistic usage. It introduces basic business communication with
special emphasis on effective business correspondence and digital content writing.

In the lab, the course focuses on the enhancement of listening comprehension and
speaking fluency in everyday situations by focusing on some essential grammar,
vocabulary, and pronunciation. It will assist students to cultivate soft skills like time
management, stress management and enhance self awareness through SWOC analysis
shaping them to become better team players.

b. Course Objectives

The Course aims to:

1. Augment students overall communication and interpersonal skills by making

them realize the importance of good oral and written English Language in
professional life.

2. Enrich their reading capability with special emphasis on expanding vocabulary

and grammatical formations.

3. Build exceptional speaking, reading and writing skills by correcting grammatical

errors and pronunciation through practice.

4. Enhances soft skills by fostering self awareness, confidence and a positive

attitude in students’ ability to communicate effectively in English.

c. Course Outcomes

46 | P a g e
 Apply non-verbal and soft skills effectively to attain expertise in Listening,
CO1
Speaking, Reading and Writing Skills (LSRW Skills).

Apply correct contextual and comprehensible written text and speech in a wide
CO2
range of communication situations.

Demonstrate linguistic competence while speaking and writing through accuracy

CO3
in grammar, intonation, pronunciation and vocabulary.

Evaluate information as critical readers, speakers and writers applying ethics in

CO4
communication and being sensitive in cross cultural communication.

Create original short compositions, in the form of paragraph writing, business

CO5
correspondence, blogs, reports etc. using logical support and argument.

d. Syllabus

Unit-1 Basics of Communication Contact Hours:

20

Business Meaning, importance, process, models and types, barriers to effective

Communication communication, verbal and non-verbal communication, Techniques
for building LSRW Skills and Case Study

Reading Skills Reading Comprehension

Writing Paragraph writing, Précis writing, Summarizing

Grammar Parts of Speech, articles, modal verbs

Vocabulary Word formation - Prefixes, suffixes and compounds, homonyms,

homophones, homographs

Self Study Vocabulary Building, Usage of homonyms, homophones, homographs

Soft Skills Lab Self Awareness- Personal attributes, SWOC Analysis

Speaking Skills Art of Public Speaking- just a minute, extempore, news discussion

Non-Verbal Skills Positive body language, posture, gestures, symbols and signs

Phonetics Classification of Speech Sounds, Introduction to phonetic symbols

Unit-2 Contact Hours:

Corporate Communication
20

47 | P a g e
 Ethics in Significance, Factors, Dilemmas in Ethical Communication, Case
Communication Study

Writing Digital content writing (blogs and websites), Email writing,

proofreading, leave application, permission letter, business letters -
sales, request, order, inquiry, acknowledgement, complaint and
collection letters, agenda and minutes of meeting

Grammar Tenses, concord (subject-verb agreement), punctuation

Vocabulary One-word substitutes, synonyms, antonyms

Self Study Vocabulary Building - Usage of synonyms, antonyms

Soft Skills Lab Goal Setting, Time Management

Verbal Skills Art of self introduction, extempore, cross talk, news discussion

Non-Verbal Skills Personal appearance and grooming

Unit-3 Contact Hours:

Report Writing
20

Cross-Cultural Significance, elements, cultural context and barriers to Cross

Communication Cultural Communication, Case Study

Writing Introduction to proposals, features of writing a good report, purpose

of report writing; types of reports. E-magazine on a Social Cause.

Grammar Narration, voice, transformation and correction of sentences

Vocabulary Collocations, idioms

Self Study Vocabulary Building - Usage of Collocations, idioms

Soft Skills Lab Stress Management, Team Building, Presentation on a given topic

Speaking Skills Greetings, Complementing and Inviting, Making Requests, Group

discussion

Phonetics Diphthongs Sounds, Stress & Intonation rules and practice

48 | P a g e
 e. Textbooks / Reference Books

TEXT BOOKS

T1 Raman, M. and Sharma, S; Technical Communication - Principles and Practice,

Oxford University Press (2019), New Delhi

REFERENCE BOOKS

R1 Lesikar R.V., Petit J.D., Business Communication, Tata McGraw (2016), New
Delhi.

R2 Chaturvedi, P.D. and Chaturvedi, Business Communication, Pearson Education

(2017), New Delhi

R3 Murphy, R., Elementary Grammar, Cambridge University Press (2017), UK

R4 Murphy, R., Essential Grammar in Use, 5th Edition Cambridge University Press
(2018), UK

R5 Hewing, Martin, English Grammar (Intermediate Level), Cambridge University

Press (2017), UK

R6 Sethi, J., Dhamija, P.V., A Practice Course in English Pronunciation, Prentice

Hall of India, New Delhi (2015).

R7 Roach P., English Phonetics and Phonology: A Practical Course (English),

Cambridge University Press, 4th Edition (2016), UK

R8 O’Connor, J. D. Better English Pronunciation, 2nd Edition, Cambridge

University Press, (2012), UK

R9 Hornby, A.S. Oxford Advanced Learners Dictionary of Current English, 8th

Edition, Oxford University Press (2019), UK.

f. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory Practical

Internal Mid Term End Term Continuou Mid Term End Term
Component Assessme Assessmen Examinatio s Assessmen Examination
s nt t n t
Assessmen
t

49 | P a g e
Marks 20 20 60 40 20 40

Total 100 100

Marks

Internal Evaluation Component

Sl Type of Weightage of Frequency Final Remarks

No. Assessment actual of Task Weightage
conduct in Internal (Graded/Non-
Graded)
Assessment

1 Assignment* 12 marksof One Per 4 marks Graded

Unit
each
assignment

2 Surprise 8 marks for One per 4 marks Graded

Test - case each test Unit
study

3 Quiz 4 marks of 2 per Unit 4 marks Graded

each quiz

4 Mid- 20 marks for 2 per 20 marks Graded

Semester one MST. semester
Test

5 Blog 8 marks 1 per 4 Marks Graded

Writing/ E semester
Magazine

6 Homework- NA 1 Per 2 Marks Graded

Creative Semester
Writing –
Poetry/Short
story /
Article
Writing

7 Discussion NA One per Non Non- Graded

Forum Chapter Graded:
Engagement
Task

50 | P a g e
 8 Class NA NA 2 marks
Participation

9 Practical - 20 marks for 10 40 marks Marks Breakup

Class room each activity activities
Learning Content – 7
and Fluency -5
Performance
Speech -3

Post Lab Quiz -5

10 Mid - Term 20 marks 1 per 20 marks After the

Test –Lab semester completion of 5
activities

Rubrics

Content – 7

Fluency -5

Speech -3

Write –up of
Content -5

MODE OF COURSE COURSE END TERM MODE

DELIVERY CATEGORY TYPE OF ASSESSMENT

Hybrid
Ability Enhancement Graded Theory Examination
(HYB)

g. CO-PO Mapping

Course
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
Outcome

CO1

CO2

CO3

51 | P a g e
 CO4

CO5

CO PO correlation matrix of each subject to be mapped with

High correlation (3)

Medium correlation (2)

Low correlation (1)

52 | P a g e
SN 22PCP611 TITLE L T P C CH Course Categories-
Ability Enhancement

1 Professional Business 0 0 2 1 30 Course Sub Categories-

PC
Communication Lab

Course Code(s)

PRE-REQUISITE Studied English Language upto senior secondary

CO-REQUISITE Professional Business Communication 22PCT610

ANTI-REQUISITE

a. Course Description
The course focuses on the enhancement of listening comprehension and speaking fluency in everyday situations by
focusing on some essential grammar, vocabulary, and pronunciation. It will also help students to cultivate soft skills like
time management, stress management and enhance self-awareness through SWOC analysis shaping them to eventually
become better team players.

b. Course Objectives
The Course aims to:

1. Equip students with listening, reading and speaking skills essential for academic, professional and cultural
situations.
2. Foster student’s self-confidence and professionalism for the corporate world.
3. Monitor, remediate and improve English accent and pronunciation.
c. Course Outcomes
CO1 Demonstrate confident speaking skills necessary for interaction in academic, professional and cultural
situations

CO2 Apply language effectively for group discussions and public speaking.

CO3 Apply non-verbal skills appropriate to the social environment.

CO4 Apply enhanced soft skills in the professional world.

CO5 Apply correct intonation, stress, pronunciation and neutral accent to communicate in English.

d. Syllabus
Unit-1 Contact Hours: 10

Soft Skills-1 Self-Awareness - Personal attributes, Self SWOC Analysis, Goal Setting

Verbal Skills-1 Art of Public Speaking - Just A Minute, Extempore, News Discussion

Non-Verbal Skills-1 Positive body language, posture, gestures, symbols and signs

53 | P a g e
 Listening Skills-1 Listening exercises-1 & 2, vocabulary building - 1 & 2

Unit-2 Contact Hours: 10

Soft Skills-2 Time Management, Critical Thinking Skills, Creativity Skills, Team Building

Verbal Skills-2 Art of self-introduction, Cross Talk, Group Discussion, Storytelling

Non-Verbal Skills-2 Personal appearance and grooming

Reading Skills-1 Reading Comprehension - 1 & 2, vocabulary building - 3 & 4

Unit-3 Contact Hours: 10

Soft Skills-3 Stress Management, Problem Solving Skills, Negotiation Skills

Verbal Skills-3 Presentation Skills - Elements & structure of effective presentation, preparation and
presentation on a topic, Interview skills, mock interviews

Non-Verbal Skills-3 Social Etiquette

Reading Skills-2 Reading Comprehension - 3 & 4, vocabulary building - 5 & 6

e. Textbooks / Reference Books

TEXT BOOKS
T1 Globarena EL- Client Software for Communication Skills, Hyderabad.
REFERENCE BOOKS
R1 Sethi, J., Dhamija, P.V., A Practice Course in English Pronunciation, Prentice Hall of India, New Delhi.
R2 Roach P., English Phonetics and Phonology: A Practical Course (English), Cambridge University Press, 4th Edition,
UK
R3 O’Connor, J. D., Better English Pronunciation, 2nd Edition, Cambridge University Press, (2012), UK.
R4 Hornby, A.S. Oxford Advanced Learners Dictionary of Current English, 7th Edition, Oxford University Press, UK.

f. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory

Components Continuous Internal Semester End

Assessment (CAE) Examination (SEE)

Marks 60 40

Total Marks 100

54 | P a g e
Internal Evaluation Component

Final Weightage
Weightage
Sr. Frequency inInternalAssessme
TypeofAssessmentTask ofactualcondu Remarks
No. oftask nt
ct
(ProratedMarks)

Practical Worksheet
30 marks
(InAssignmentwithrubrics 8-12 Depending upon
1. foreachexperi 45marks
Category) experiments no.ofexperiments
ment
andClass-room Learning

At-least after
1
2. Mid-TermTest 15marks 15marks thecompletion of
persemest
5experiments.
er
Discussion
Forum/ShortDigital
3. Assignment/Assignmentw As Non-Graded:
EngagementTa As applicable
ithRubrics tosubmit ------ applicabl
design/Portfolio e sk

g. CO-PO Mapping
Course
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2 PSO3
Outcome

CO1

CO2

CO3

CO4

COn

CO PO correlation matrix of each subject to be mapped with

55 | P a g e
High correlation (3)
Medium correlation (2)
Low correlation (1)

56 | P a g e
 2nd SEMESTER

SN Course Code: Human Resource L T P S C CH Course Type

22BAT-621
Management PC
11 3 0 0 0 3 3 Program Code
MB301
PRE-REQUISITE Fundamentals of Management
CO-REQUISITE Understanding of organisational behaviour
ANTI-REQUISITE
a. Course Objectives
1. To enable the students to understand the importance of human resources as an
asset and to sensitise the students to the various facets of managing human resource in
the real world.
2. To equip the students to develop, implement and evaluate organisational
development strategies aimed at promoting organisational effectiveness.
b. Course Outcomes
CO1 To understand the concept of human resource management in contemporary
organisations
CO2 To apply the understanding of human resource management functions in today’s
organisations
CO3 To analyse career planning and development practices of organisations and their
importance in building a talented workforce
CO4 To evaluate the new compensation structures consistent with the prevailing industry
standards
CO5 To design and formulate HR policies for acquisition, development and retention of
talent in today's changing workplaces

c. Syllabus
Unit-1 Introduction to Human Resource Contact Hours: 15
Management
Concept of Human Resource Management: Concept, Meaning, Definition, Functions and
HRM Challenges faced by HR managers, Qualities of contemporary HR Manager,
Strategic human resource management and its relevance in today’s business

57 | P a g e
Job Analysis Job Analysis: Features, Goals, Job analysis Process, Techniques of job
& Human analysis, Preparation of Job Description and Job Specification, HR Planning:
Resource Meaning, Definition, Characteristics, Significance, Factors Affecting HRP,
Planning Process of human resource planning, Barriers to HRP.

Recruitment Recruitment and Selection: Features of Recruitment, Sources, Difference

& Training between Recruitment and Selection, Selection Process, Training and
and development, Difference between Training and Development, Training
Development Process,
Methods of training and development,
Unit-2 Functions of Human Resource Contact Hours: 15
Management
Career Career Planning and Succession Planning: Features, Objectives, Career
Planning & Planning Process, Succession planning importance, Limitations of Career
Performance Planning, Performance Appraisal: An Introduction, Objectives, Uses, Process,
Appraisal Methods, Errors in Performance
Appraisal.

C o m p e n s a Compensation Management: rewards and incentives Objectives, Types,

ti o n Concept of Wages, Factors Influencing Compensation, Steps in Compensation
Management Administration, Executive Compensation- Concept and Components,
Retention strategies.

HRIS & e-HR HRIS and e-HR: Objectives, Components, Types, Process and Applications,
HR Audit and HR Accounting: Features, Objectives, Levels and Process.

Unit-3 Contemporary Functions of Human Contact Hours: 15

Resource Management
Industrial Industrial disputes: Causes, Types, Outcomes of Industrial Disputes.
Disputes
Trade Union Trade Unions: Objectives, Functions, Managing Employee Grievances:
and Grievance Characteristics, Sources, Techniques of Grievance Identification, Grievance
Management Procedure.

Contemporary Contemporary issues in HRM: Green HR, Employee Empowerment and

Issues in Engagement, Golden Handshake, Glass Ceiling, IHRM, Talent Management,
HRM International
HR practices, HR practices of contemporary organisations
d. Textbooks / Reference Books
T1 Durai,, P. 2010.Human Resource Management, 2ndEdition, Pearson Education, India,
ISBN:97873325585ti1.

T2 Dessler, G.2013. Human Resource Management. 15th Edition, Prentice-Hall, India,

ISBN:7980134235455.

58 | P a g e
R1 Bhattacharyya, D. 2012. Human Resource Management: A South Asian Perspective. Ist
Ed. Cengage Learning, India, ISBN:798-8131511060.
R2 Noe, R. 2013. Human Resource Management: Gaining a Competitive Advantage. 5th
Edition, McGraw
Hill

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:
Theory

Components Continuous Internal Assessment Semester End

(CAE) Examination
(SEE)
Marks 40 60
Total Marks 100
f. Internal Evaluation
S. Type of Weightage of Frequency Final Weightage in Remarks
No. Assessment actual conduct of Task Internal (Graded/Non
Assessment Graded)
1 Assignment 12 marks of each One Per 6 marks Graded
in form of assignment Unit
Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester
3 Quiz/Test 12 marks for each One per 4 marks Graded
test Unit
4 Homework NA One per Non-Graded: Non graded
lecture topic Engagement Task
(of 2
questions)
5 Discussion NA One per 4 marks Graded
Forum Chapter
6 Presentation NA NA NA Non graded
7 Attendance NA NA 2 marks Graded
and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable

59 | P a g e
 Business analysis to course types
School depicted above
g. CO-PO Mapping
Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1

CO2 3 3

CO3 3 3

CO4 1 3 3

CO5 2 3
CO PO correlation matrix of each subject to be mapped with
High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Code: Supply Chain and L T P S C CH Course Type

60 | P a g e
 22BAT-622 Logistics Management PC

12 3 0 0 0 3 3 Program Code
MB301
PRE-REQUISITE Marketing Management
CO-REQUISITE Knowledge of basics of logistics and
supply chain, Operations Management
ANTI-REQUISITE

a. Course Objectives
This course enables students to:
1. Understand the concepts related to SCM.
2. To design and study performance of supply networks and processes in
different business contexts
3. Understand the global supply chains & risks thereof.

b. Course Outcomes
CO1 The students will be able to describe the various concepts related to Supply Chain
management in local and global perspective.
CO2 To understand the links between production costs and the economic models of
supply chain.
CO3 To enable students, outline the challenges and risks faced by logistic service
providers and suggesting remedial solutions.
CO4 To explain the various technological aspects that are described in the different
logistical background.
CO5 To leverage the use of Information Technology in developing a supply chain to
solve a business problem at global level.

c. Syllabus
Unit-1 Basics of Supply Chain Management Contact Hours:
15
Introduction to Evolution of SCM, Complexity of SCM, Need and Importance of SCM,
Supply Chain Key issues in SCM.
Management

Inventory Introduction and forms of inventory, Single stage inventory control,

Management & Economic lot size model, Effect of demand uncertainty, Single period
Risk Pooling models, Multiple order opportunities, Risk pooling, Centralized versus
decentralized systems, Managing inventory in the supply chain

61 | P a g e
Network Network design, Inventory positioning and logistics coordination,
Planning Resource allocation, Supply Contracts, Mass customization , Lean
supply chains , Virtual supply chains
Unit-2 Supply Chain Integration and Procurement Contact
Hours:15
Supply Chain Efficient supply chains, Responsive supply chains, Agile supply chains,
Integration Push, pull, and push-pull systems, Demand-driven strategies, Impact of
lead time, Impact of the Internet on supply chain strategies.

Strategic Distribution Strategies: Direct shipment, Intermediate inventory storage

Alliances point strategies, Transshipment; Framework for strategic alliances,
Third-party logistics, Retailer-Supplier Partnerships, Distributor
integration
Procurement and Outsourcing benefits and risks, A Framework for Buy/Make Decisions,
Outsourcing Procurement strategies, E-Procurement
Strategies

Unit-3 Global Supply Chain Contact

Hours:15
Global Logistics Types of global forces, Risk management, Issues in international supply
and Risk chains
Management

Coordinated Design for logistics, Supplier integration into new product

Product and development, Green supply chain management
Supply Chain
Design
Information Business Processes, Supply Chain IT Innovations, Technology
Technology standards, RFID, Smart cards, Barcoding

d. Textbooks / Reference Books

TEXT BOOKS
T1:Simchi-Levi, David, Kamisnsky, Philip, and Simchi-Levi, Edith, Designing and
Managing the Supply Chain: Concepts, Strategies and Case Studies, 3nd Edition,
Irwin/McGraw Hill, 2008.
T2:Supply Chain Management: Strategy, Planning & Operation, 7 th Ed. by Sunil Chopra
and D V Kalra, 2018 Pearson Education Inc. (ISBN 978-0134731889)
REFERENCE BOOKS
R1:Principles of Supply Chain Management: A Balanced Approach, 5 th Ed. by Joel D.
Wisner, Keah-Choon Tan, G. Keong Leong, 2019 Cengage Learning India Pvt. Ltd., (ISBN
978-9353502171)

62 | P a g e
R2:Supply chain design and management: Strategic and tactical perspectives. By Manish
Govil and Jean-Marie Proth. 1st edition published by Academic Press, 2002.

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

SlNo. Type of Weightage of Frequency Final Weightage Remarks
Assessment actual conduct of Task in Internal
(Graded/Non-
Assessment Graded)
1 Assignment 12 marks of One per 6 marks Graded
each assignment unit
designed with
rubrics
2 Exam 20 marks for one 2 Per 20 marks Graded
MST semester
3 Quiz/Test 12 Marks for One per 4 marks Graded
each test unit
4 Homework NA One per Non Graded: Non-Graded
lecture Engagement Task
topic ( of 2
questions)
5 Discussion NA One per 4 marks Graded
Forum chapter
6 Presentation NA NA NA Non-Graded
7 Attendance NA NA 2 marks Graded
and
engagement
score on BB
8 Analysis of 4 marks of each 1 per unit 4 marks As applicable
Business to course

63 | P a g e
 School analysis types depicted
above
f. CO-PO Mapping
Course Outcome PO1 PO2 PO3 PO4 PO5 PO6
CO1 2 3
CO2 3 2 3
CO3 3 3 2
CO4 2 3
Co5 2 2 2

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Code: Consumer Psychology L T P C Course Type

22BAT-623
PC

64 | P a g e
13 3 0 0 3 Program Code

MB301

PRE-REQUISITE Marketing Management

CO-REQUISITE Understanding of human psychology

ANTI-REQUISITE N/A

a. Course Objectives
1. Learn and apply consumer behavior theories to take informed decision to
develop relevant products and services to create value for customers.
2. Use consumer insight to make and sustain profitable relationships

b. Course Outcomes

CO1 To understand consumer psychology in an informed and systematic way.

CO2 To apply behavioural theories to conceive strategic insight to create values for
customer.

CO3 To analyze ever changing consumer behaviour trends and patterns to develop insight
in order to improve products and services.

CO4 To evaluate the relative effectiveness of marketing strategies aimed at influencing

the behaviours of customers.

CO5 To develop marketing mix based on consumer insight and consumer preferences.

c. Syllabus
Unit-1 Introduction to Consumer Psychology Contact
Hours:15

Consumer Scope and relevance of consumer psychology and behavior studies,

Behaviour Basics consumer behaviour models.

Consumer Buying decision process- problem recognition, information search,

Buying Process alternative evaluation-decision rules- and selection, outlet selection
and purchase, post purchase behaviour.

Customer Customer satisfaction and loyalty programs, Types of buyer

Satisfaction, involvement
Buyer
Involvement

Digital Consumer Behaviour in Dynamic and Digital World

Consumer

65 | P a g e
Behaviour

Unit-2 Individual Determinants of Consumer Contact

Psychology Hours:15

Motivation and Motivation, attention, perception and consumer imagery

Consumer
Imagery

Consumer Consumer learning and memory, Consumer learning process.

Learning

Consumer Personality and self-concept, consumer attitudes – formation and

Personality and change,
Attitude

VALS Consumer values and lifestyle

Framework

Unit-3 External Determinants of Consumer Contact

Behaviour Hours:15

Culture and Influence of culture and subculture on consumer decision making.

Subculture

Social Influences Social class, reference groups and family influences.

Diffusion of Innovations, Diffusion of innovation

Innovation

Organizational Nature of Organizational Buying, Influences on Organizational

buying Buying Behaviour, Organizational Buying Decision.
Behaviour

d. Textbooks / Reference Books

1. Schiffman, L., and Kanuk, L. 2010. Consumer Behavior, 13 th Ed., Pearson

Education, India, ISBN: 9780135053010
2. Hawkins, D., Mothersbaugh, D. 2010. Consumer Behavior- Building
Marketing Strategy, 11th Ed., Tata McGraw Hill, India, ISBN:9780073381107

R1 Solomon, M. 2016. Consumer Behavior: Buying, Having and Being, 12 th Ed., PHI
Learning Pvt. Ltd., India, ISBN: 9780070221874
R2 Majumdar, R. 2010. Consumer Behavior: Insights from the Indian Market, PHI
Learning Pvt. Ltd., India, ISBN: 9788121339637

66 | P a g e
 Bershidsky, L. (2014). Why the ice bucket challenge worked. Bloomberg View.
Available online at http://www.bloombergview.com/articles/2014-08-29/why-
the-ice-bucket-challenge-worked.
Han, S. P., &Shavitt, S. (1994). Persuasion and culture: Advertising appeals in
individualistic and collectivistic societies. Journal of Experimental Social
Psychology, 30, 326-350.
Vohs, K. D., Baumeister, R. F., Schmeichel, B. J., Twenge, J. M., Nelson, N. M., &
Tice, D. M. (2008). Making choices impairs subsequent self-control: a limited-
resource account of decision making, self-regulation, and active initiative.
Journal of Personality and Social Psychology, 94(5), 883.

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Internal Semester End Examination
Assessment (CAE) (SEE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

S. Type of Weightage of Frequency Final Weightage Remarks
No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2
questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

67 | P a g e
7 Attendance NA NA 2 marks Graded
and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

f. CO-PO Mapping
Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 3 2

CO2 1 3

CO3 3 2

CO4 3 3

CO5 2

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Business Research Methods L T P S C CH Course Type

Code: PC

68 | P a g e
 22BAT-624

14 3 0 0 0 0 3 Program
Code MB301
PRE-REQUISITE Fundamentals of Statistics
CO-REQUISITE Understanding of basic Statistics
ANTI-REQUISITE NA

a. Course Objectives
1. The course aims at equipping students with an understanding of the research process,
tools and techniques in order to facilitate managerial decision making.
2. To enable student to apply research methods for sound decision making in business
scenario.

b. Course Outcomes
CO1 To understand the research process for writing a research project, publication and
dissertation.
CO2 To learn the application of various research methods to identify and solve research
problems.
CO3 To analyze and interpret various statistical tests to supplement decision making in
business scenario.
CO4 To compare and contrast the applicability of a selected research method in order to solve
research problem.
CO5 To create a research project on any identified social, business and research problem.

c. Syllabus
Unit-1 Understanding Business Research Contact
Hours:15
Foundations of Main components of any research work, research process.
Research
Problem Problem identification, research questions, research objectives and
Identification & formulating the problem statement.
Formulation
Literature Review Meaning of literature, uses of literature review and source of
information.
Research Design Concept and importance in research, features of a good research design,
types of research designs, principles of experimental research designs,
formal and informal and experimental designs.
Unit-2 Measurement and Scaling Contact
Hours:15
Measurement Concept of measurement, problems in measurement in research –
validity and reliability, levels of measurement – Nominal, Ordinal,
Interval and Ratio.
Sampling Concepts of Statistical population, sample, sampling frame, sampling
error, sample size, non-response, characteristics of a good sample,
probability Sample – Types of Sampling, Random sampling and Non-
Random sampling, Types of Random and Non- Random sampling,
determining size of the sample – practical considerations in sampling
and sample size.

69 | P a g e
Data Collection Types of data, Primary data and secondary data, methods of collecting
primary, interview method, questionnaires, schedules, case study
method.
Unit-3 Data Processing and Report Writing Contact
Hours:15
Processing of Data Processing of data-screening, editing and coding, Data Analysis using
and Basics of Descriptive and Inferential Statistics, hypothesis testing procedure,
Hypothesis Qualities of a good hypothesis, null hypothesis & alternative
formulation hypothesis.
Interpretation of Meaning of interpretation, significance of report writing, layout of a
Data and Report research report, ethical issues related to publishing
Writing
Synopsis and How to write a synopsis (research proposal), its essentials and
Research Paper elements, How to Download and read a Research paper, Essential
Writing guidelines for writing a research paper.

d. Textbooks / Reference Books

T1: Cooper, D., Schindler, P. 2006. Business Research Methods, 9 th Edition, Tata McGraw
Hill, India, ISBN: 9781259001857.
T2 Malhotra, N. 2010. Marketing Research: An Applied Orientation, 6 th Edition, Pearson
Publication, India, ISBN: 9781292103129
T3 Kothari, C. 2004. Research Methodology – Methods and Techniques, 2 nd Edition, New
Age International, ISBN: 9788122424881

Refereence Books

R1 Bajpai, N. 2017. Business Research Methods, 2 nd Edition, Pearson Publication, India,

ISBN: 9789332585515, 9332585512
R2 Nargundkar, R. 2002. Marketing Research, 4th Ed., Tata McGraw Hill, India, ISBN:
9780070221874

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Internal Semester End Examination
Assessment (CIE) (SEE)
Marks 40 60
Total Marks 100

70 | P a g e
 f. Internal Evaluation Component
S. Type of Weightage of Frequency Final Remarks
No. Assessment actual conduct of Task Weightage in (Graded/
Internal Non-Graded)
Assessment
1 Assignment 12 marks of each One Per Unit 6 marks
in assignment
form of Case designed with
Study/Project rubrics Graded
based on
Data
Analytics.
2 20 marks for one 2 per 20 marks
Exam Graded
MST semester
3 12 marks for One per Unit 4 marks
Quiz/Test Graded
each test
4 NA One per Non-Graded:
lecture topic Engagement
Homework Non graded
(of 2 Task
questions)
5 Discussion NA One per 4 marks
Graded
Forum Chapter
6 Presentation NA NA NA Non graded
7 Attendance
and
NA NA 2 marks Graded
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above
9

g. CO-PO Mapping

Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 2 3 2

CO2 2 3 1

CO3 2 3 2

CO4 3 2 2

CO5 2 3 2

71 | P a g e
CO PO correlation matrix of each subject to be mapped with
High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Financial Management L T P S C Course Type

Code:
22BAT-625 PC

15 Program Code
3 0 0 0 3
MB301
PRE-REQUISITE Basic understanding of Financial Management

CO-REQUISITE Understanding of the financial system

ANTI-REQUISITE NIL

a. Course Objectives:

72 | P a g e
 1. To gain knowledge of principles and concepts used in financial decision making
2. To enable the students by Imbibing the knowledge about the decisions and decision
variables involved in building the Liability side of balance sheet of the firm
3. To develop the analytical skills by associating the tools and techniques with the
situation
4. To develop the skills for interpretation business information and application of
financial theory in financing related decisions
b . Course Outcomes
Course Description
Outcome
CO1 To develop an understanding of the basic fundamentals of the Financial
Management
CO 2 To apply the knowledge of financial statement analysis in managerial decision
making
CO 3 To compare and select from different sources of finance and manage the funds
in optimal manner
CO 4 To evaluate capital budgeting- investing & financing decisions based upon the
time value of money concepts
CO 5 To design an optimal capital structure and optimum dividend payout for a
firm

d. Syllabus
Unit-1 Financial Management Contact Hours: 15
Finance and Finance and Related Disciplines, Scope & Objectives of Financial
Related Management, Agency Problem.
Disciplines
Corporate Meaning, nature, objectives, role of finance manager and firm, time value
Finance and of money, major decisions in corporate finance- investing, financing and
Dividend Policy dividend decisions

Capital Nature of Capital Budgeting, identifying Relevant Cash Flows, Evaluation,

Budgeting- Net Return Value, Internal Rate of Return; Profitability Index Methods – A
Principles and Comparison; Project Selection Under Capital Rationing; and Inflation and
Techniques Capital Budgeting
Unit-2 Working Capital Management Contact Hours: 15
Current Assets Working capital management, receivable management, inventory

73 | P a g e
Management management, working capital financing

Capital Capital Structure and Cost of capital, Measurement of Specific Costs,

Structure Computation of Overall Cost of Capital and capital structure theories.
Operating, Operating Leverage; Financial Leverage; and Combined Leverage.
Financial and
Combined
Leverage

Unit-3 Dividend Decision Contact Hours: 15

Dividend Types, Policies, Theories of dividend, determinants of dividend.
Decision
Risk Corporate risk management: corporate, strategic business, project. Financial
Management risk management- market risk, credit risk, operational risk, business risk.
Economic value, Book value- earnings risk and cash flow risk.

Designing Profitability Aspect, Liquidity Aspect, Consultation and Investment

Capital Bankers and Lenders, Maintaining Maneuverability for Commercial
Structure Strategy, Timing of Issue, Characteristics of Company, Tax
Planning.

c. Text Books / Reference Books

TEXT BOOKS
T1Pandey, I.M, 2015.Financial Management,4th Edition, Vikas Publication House Pvt. Ltd,
New Delhi. ISBN: 9789325982338.
T2 M Y Khan, P K Jain. 2012. Financial Management, 3rd Edition, Tata McGraw Hill.
ISBN: 9781259004636.
T3 Damodaran, A. 1997.Corporate Finance –Theory & Practice, John Wiley and Sons, Inc.
ISBN: 978-0471076803.
T4 Weaver, S.C. 2008. Corporate Finance, Cengage Learning, New Delhi. ISBN: 978-
8131505144.
REFERENCE BOOKS

R1Mohanty, P., Richard, A.B., and Myers, S.C. 2014. Franklin Allen, Pitabas Mohanty.,
Principles of Corporate Finance, McGraw Hill India. ISBN: 978-9332902701.
Chandra, Prasana 2008: Financial Management; Tata McGraw Hill, New Delhi.

d. Assessment Pattern - Internal and External

74 | P a g e
The performance of students is evaluated as follows:

Components Continuous Internal Semester End

Assessment (CAE) Examination (SEE)
Marks 40 60
Total Marks 100

e.Internal Evaluation Component

S. Type of Weightage of Frequency Final Weightage Remarks

No. Assessment actual conduct of Task in Internal
(Graded/
Assessment Non-Graded)

1 Assignment 12 marks of One Per 6 marks Graded

in each assignment Unit
designed with
form of Case rubrics
Study/Project

based on Data

Analytics.

2 Exam 20 marks for 2 per 20 marks Graded

one MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2
questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB

8 Analysis of 4marks of each 1 per Unit 4 marks As applicable

Business to course types

75 | P a g e
 School analysis depicted
above

f. CO-PO Mapping

Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 3 - - - -

CO2 - 3 - 2 - -

CO3 - 2 - 3 - -

CO4 3 2 - 3 - -

CO5 - - 3 - -

CO PO correlation matrix of each subject to be mapped with

High correlation (3)

Medium correlation (2)

Low correlation (1)

SN Course Code: Production &Operations L T P S C C Course Type

22BAT-626 Management H
PC
16 3 0 0 0 3 3 Program
Code MB301
PRE-REQUISITE Basics of Management

CO-REQUISITE Understanding of basic operations concepts

ANTI-REQUISITE None

a. Course Objectives:

76 | P a g e
  To have a comprehensive understanding of the key issues and techniques of Operations
Management
 To apply the learning’s of Production and Operations management concepts in
identifying real solutions to business problems.

b. Course Outcomes
After reading this course, the students will be able:
CO1 To understand the role of production and operations management and importance of
operations strategy in diverse business settings.
CO2 To apply the concepts of POM in identifying the problems and opportunities in the
businesses and suggest solutions.
CO3 To analyze the various operations being performed and recommending the improvements.
CO4 To evaluate the present business situation using control mechanism and suggest alternatives
for enhanced performance.
CO5 To develop operations strategy for any identified service and manufacturing business unit.

b. Syllabus
Unit-1 Introduction to Production and Operations Contact Hours:15
Management
Introduction to Introduction: Nature of Production, Importance of Production Function,
Production and Characteristics of Modern Production and Operations Function; Recent trends
Operations in Production/Operations Management.
Management
Strategic Operations Nature of Strategic Management, Role of Operations Management in
Management Strategic Management, Elements of Production/Operations Strategy.
Demand Need for Demand Forecasting, Steps in the forecasting process, Approaches
Forecasting to forecasting
Product Design Product Design, Factors influencing Product Design, Approaches to Product
Design
Unit-2 Production System and Related Concepts Contact Hours:15
Process Planning Process Design, Major Process decisions, Make-or-buy decisions
Facility Location Introduction, Steps in Location Selection, Location Models.
Facility Layout Introduction, Factors influencing Facility Layout, Types of Layout
Design of Work Work Study-Method Study and Work Measurement
Systems
Unit-3 Inventory and Distribution Management Contact Hours: 15
Service Operations Operations Strategies for Services, Types of Service Operations, Scheduling

77 | P a g e
 for Services
Inventory Objectives of Inventories, Inventory Costs, Inventory Control Techniques
Management
Supply Chain Overview of Supply Chain Management, Activities involved in Supply Chain
Management Management
Quality Quality Control, Statistical Quality Control, Types of Control Charts,
Management Concept of Total Quality Management

c. Textbooks / Reference Books

T1 . William J. Stevenson, 2018. Operations Management Mc Graw Hill Publications, 13th Edition
ISBN: 9781259667473
T2: N. Chary, Production and Operations Management, Tata McGraw Hill. 6th Edition
9353164818. 9789353164812

References
R1Aswathappa, K. Shridhara Bhat, 2013. Production and Operations Management, Himalaya
Publishinh House. ISBN: 9789350971888
R2Buffa and Sarin, Modern Production/Operations Management, 2007. Wiley India Pvt. Limited,
Eighth Edition. ISBN: 9788126513727, 8126513721
R3 N. G. Nair, Production and Operations Management, Tata McGraw Hill, New Delhi, 2009.

d. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Internal Semester End Examination (SEE)
Assessment (CAE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

S. No. Type of Weightage Frequency Final Remarks
Assessment of actual of Task Weightage
(Graded/Non-
conduct in Internal
Graded)
Assessment
1 Assignment in 12 marks One Per 6 marks
of each Unit
form of Case
assignment
Study/Project designed Graded
with
based on Data rubrics
Analytics.
2 Exam 20 marks 2 per 20 marks Graded
for one

78 | P a g e
 MST semester
3 12 marks One per 4 marks
Quiz/Test for each Unit Graded
test
4 NA One per Non-Graded:
lecture topic Engagement
Homework Non graded
(of 2 Task
questions)
5 Case study Non graded
6 Discussion NA One per 4 marks
Graded
Forum Chapter
7 Presentation NA NA NA Non graded
8 Attendance and
Engagement NA NA 2 marks Graded
Score on BB
9 Analysis of 4 marks of 1 per Unit 4 marks As applicable to
Business each course types
School analysis depicted above

e. CO-PO Mapping

Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 1 2
CO2 2 3 1 2
CO3 2 3 1 2
CO4 2 3 2 3
CO5 1 3 2 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

79 | P a g e
SN Course Code: Digital Marketing Lab L T P S Cr Course Type
22BAP-627 Skill
Enhancement
17 0 0 4 0 2 Program
Code
MB301
PRE-REQUISITE Basic knowledge of Computer and Internet
CO-REQUISITE Understanding of Marketing Fundamentals
ANTI- None
REQUISITE

a. Course Objectives
1. To help students to understand digital marketing tools and is applications in marketing
campaign.
2. To enhance skills of students for developing digital marketing campaign using
various digital marketing tools

80 | P a g e
 b. Course Outcomes

After successfully completing this course students will be able:

CO1 To understand the digital marketing campaign tools and its use.
CO2 To analyze relative importance of digital marketing tools and optimize digital
marketing campaign.
CO3 To apply digital marketing tools in order to improve websites performance and
effectiveness of digital campaigns.
CO4 To evaluate the performance of different digital marketing campaigns in
conjunction with overall marketing plans.
CO5 To design web store and various digital promotional campaign for business.

c. Syllabus
Unit-1 Contact Hours: 16
Web Analytics Applications of Web Analytics to Assess Web Performance

Website Creation Designing Web Store for Business

Search Engine SEO: Identify Keyword and Optimization of Web pages
Optimization
Search Engine SEM: Running search campaign on Google Ad Words
Marketing
Unit-2 Contact Hours: 12
Promotional Graphic Designs for Digital Platforms Using Canva
Graphics Designs
Social Media Face book Ads and Analytics
Marketing-
Facebook
Social Media Instagram Marketing Campaign and Directing Traffic
Marketing-
Instagram
Unit-3 Contact Hours: 20
Twitter Creating and Conducting Twitter Marketing Campaign
Campaigning
YouTube Creating YouTube Channel and YouTube Analytics
Marketing
Web Analytics Digital Marketing Final Analysis and Report

d. Textbooks / Reference Books

T1 Das, A. 2018.Applications of Digital Marketing for Success in Business, 1st
Edition, BPB. ISBN: 978-9386551986.
R1 Deiss, R. and Henneberry, R. 2017. Digital Marketing For Dummies, 1st Edition,
John Wiley & Sons. ISBN: 978-1119235590.
e. Assessment Pattern - Internal and External
The performance of students is evaluated as follows :

81 | P a g e
 Practical

Components Continuous Internal Semester End Examination

Assessment (CAE) (SEE)

Marks 60 40

Total Marks 100

g. Internal Evaluation

S. Type of Weightage of Frequency of Final Remarks

No. Assessment actual conduct Task Weightage in
(Graded/
Internal
Non-Graded)
Assessment
1 Practical 20 marks for 8-10 40 marks
Worksheet each experiments
(In experiment
assignment
with rubrics Graded
Category)
and Class-
room
Learning
2 Mid-Term 20 marks 1 per semester 12 marks
Graded
Test
3 Discussion 4 marks for 1 per semester 4 marks
Forum/ each task
Short
Digital
Assignment
/
Graded
Assignment
with
Rubrics to
submit
design/
Portfolio
4 Presentatio
Non Graded
n
5 Attendance 4 marks Graded
and BB
Engagemen

82 | P a g e
 t Score

i. CO-PO Mapping
Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 3

CO2 2 2

CO3 2 2

CO4 2 2

CO5 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Industry & Company Analysis L T P S Cr CH Course Type

Code: Ability
Enhancement
19 22BAT- 4 0 0 0 4 4 Program
628 Code MB301
PRE- Basic understanding of industry and company fundamentals
REQUISITE
CO- NIL
REQUISITE
ANTI- NIL
REQUISITE

83 | P a g e
 a. Course Objectives
1. Course will enable students to Identify key factors shaping the industry
and demonstrate ability to conduct industry analysis and company
analysis by using relevant techniques.
2. Course will help students to develop an understanding of fundamental
and technical aspects that are important for analyzing the industry and
companies.

b. Course Outcomes
CO1 To develop the basic understanding of industry and company fundamentals
CO2 To examine the industry lifecycle and competitive analysis
CO3 To analyze the various financial ratios affecting the financial performance of
companies
CO4 To emphasize on the technical aspect for better understanding of Financial Trends
CO5 To Demonstrate ability to use tools for performing analysis for various industries

c. Syllabus

f.
Unit-1 Contact Hours: 20
Industry Evolution Classification of Industry and Sectors, Industry Lifecycle Analysis,
and Growth Technological Change and Industry Structure
Industry Analysis Industry Analysis Process, Contribution of Industry, Industry Rate of Return,
Preparation of a professional report on industry analysis
Strategic Analysis Tools and Techniques of Industry Analysis: M. Porter’s five forces model,
SWOT analysis , PESTEL analysis, Balanced scorecard, Value Chain
Analysis
Unit-2 Contact Hours: 20
Company Analysis Analysis of company’s financials and non-financials, Analysis of company
strategies
Financial Analysis Financial Ratios: Activity Ratio, Liquidity Ratio, Solvency Ratio,
Profitability Ratio
Trends and Financial Trends, Interpretation of Financial Results and Future Forecast
Estimation and Estimations
Unit-3 Contact Hours: 20
Fundamental Overview of Fundamental Analysis, Efficient Market Hypothesis (EMH)
Analysis and its different forms
Technical Analysis Conceptual Framework, Tools and Techniques, Market Indicators, Moving
Averages

Valuation Analysis Pricing and Valuation, Valuation of Equity: Discount Models (Dividend &
free Cash Flow), Relative Valuation Methods (PE, P/BV, MV/BV etc.)

g. Textbooks / Reference Books

1. Chandra, Prasanna. ‘Investment analysis and portfolio management’, McGraw-hill education, 2005.

84 | P a g e
 2. Fleisher CS, Bensoussan BE, ‘Strategic and competitive analysis: methods and techniques for
analyzing business competition’ Upper Saddle River, NJ: Prentice Hall, 2003.
3. Porter M.E., Competitive Strategy: Techniques for analyzing industry and competitors. Simon and
Schuster.
4. Reilly, Frank K., Keith C. Brown, ‘Investment Analysis and Portfolio Management’, 2 nd Edition, Tata
McGraw Hill, New Delhi, 2005.

h. Assessment Pattern - Internal and External

The performance of students is evaluated as follows :

Theory
Components Continuous Internal Assessment (CAE) Semester End
Examination (SEE)
Marks 40 60
Total Marks 100

g. Internal Evaluation

S. No. Type Weightage Frequency Final Remark

of of actual of Task Weightag s
Assess conduct e in (Graded/Non-
ment Internal Graded)
Assessment
1 Assign 12 marks of each One Per Unit 6 marks Graded
ment in assignment
form of designed with
Case rubrics
Study/
Project
based
on
Data
Analyti
cs.
2 Exam 20 marks for one 2 per semester 20 marks Graded
MST
3 Quiz/ 12 marks for each One per Unit 4 marks Graded
Test test
4 Home NA One per lecture Non-Graded: Non
work topic (of 2 Engagement graded
questions) Task
5 Discus NA One per Chapter 4 marks Graded
sion
Forum
6 Present NA NA NA Non
ation graded
7 Attend NA NA 2 marks Graded
ance
and
Engage
ment
Score
on BB

85 | P a g e
 8 Analys 4marks of 1 per Unit 4 marks As
is of each applicab
Busine analysis le to
ss course
School types
depicted
above

g. CO-PO Mapping

Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 3 1

CO2 2 3 2

CO3 3 2

CO4 2 3

CO5 1 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

3rd SEMESTER

SN Course Code: Strategy, Business and L T P S Cr Course Type

22BAT-731 Globalization PC

21 3 0 0 0 3 Program Code
MB301
PRE-REQUISITE Basic Understanding of business and business environment
CO-REQUISITE None
ANTI-REQUISITE None
a. Course Objectives

86 | P a g e
 1. To give an exposure to students about the concepts of strategic business, corporate
level strategies, and strategy relating to globalization.
2. To develop competency in students for making business level, corporate level and
global level strategy for growth, survival and success of business.

b. Course Outcomes
CO1 To understand different business strategy frameworks and their applications in
business operations.
CO2 To apply the different strategy at different corporate level strategic decisions.
CO3 To analyses the strategic challenges faced by enterprises at various organizational
levels.
CO4 To evaluate different business strategic decisions in national, international and global
context.
CO5 To develop multiple strategies for the challenges and opportunities in terms of doing
business competitive environment.

c. Syllabus
Unit-1 Contact Hours: 15
Concept of Strategic Introduction to strategic management – their definitions, nature, scope,
Management significance, elements and processes. Vision, Mission, Business Purpose,
Objective

Strategic Decision Role of Strategists in Decision Making, Dimensions and Levels of Strategy,
making Organizational Position and Strategic Advantage Profile, Mintzberg 5P’s

Dimension of Value chain analysis ,Balanced score card , Strategy Implementation and its
strategies Stages, , The VRIO Framework, Core Competencies

Unit-2 Contact Hours: 15

Environmental Concept of environmental scanning, External marketing environment,
Scanning Technological environment, PESTL,ETOP,SWOT
External factors Porter’s five force model, organization capability factors, organization
analysis appraisal, Corporate Diversification and Sustained Competitive Advantage,
Management Controls and Implementing Corporate Diversification
Grand strategies Strategic Alliances, Mergers and Acquisitions, Capabilities and Resources,
Outsourcing, Vertical Integration and Sustained Competitive Advantage,
linking horizontal scope with vertical scope, contracting, franchising,
Unit-3 Contact Hours: 15
Strategic analysis Process, Analyzing strategic alternatives, evaluating and choosing among
strategic alternatives, tools and technique of strategic analysis
Strategic choice BCG matrix, GE Cell nine matrix, Mc Kinsey’s 7s framework, Ansoff Grid
Global Strategy Fundamentals of Global Strategy, Forms of MNEs, Competing in a Global
Management World, Corporate Diversification in an International Context, Generic
Strategies for Global Value Creation, Global Strategy as Business Model
Change,

d. Textbooks / Reference Books

87 | P a g e
 TEXT BOOKS
 i T1 Azhar Kazmi;Paperback;Adela Kazmi. fifth edition. 2020. ISBN:
9788194740049, 8194740045
j T2 Pearce, Jn; Robinson, Richard; Mital, Amita. 2017. Strategic Management:
Formulation, Implementation

and Control, 12th Edition, McGraw Hill Publication. ISBN: 978-1259001642.

K T3 Ambashankar, M. 2014. Corporate Strategy and New Realities, 1st Edition,

Notion Press. United States. ISBN: 978-9383808984.

e. REFERENCE BOOKS
R1 Srinivasan, R. 2014. Strategic Management: The Indian Context, Fifth Edition,
Prentice Hall India Learning Private Limited. ISBN: 978-8120350304.
R2 Puranam, Phanish and Vanneste, Bart. 2016. Corporate Strategy: Tools for
Analysis and Decision-Making, Cambridge English. ISBN: 978-1316648254

f. Assessment Pattern - Internal and External

The performance of students is evaluated as follows :

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

Internal Evaluation

S. Type of Weightage of Frequency Final Weightage Remarks

No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2

88 | P a g e
 questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above
g.CO-PO Mapping

Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 2 2

CO2 2 2 3

CO3 3

CO4

CO5 2 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Data Analysis for Business L T P S Cr CH Course Type

Code: Decisions PC
22BAP-732

22 0 0 4 0 2 4 Program
Code MB301
PRE-REQUISITE Decision Science (Statistics)
CO-REQUISITE Research Methods , Marketing Management
ANTI- None

89 | P a g e
REQUISITE

a. Course Objectives
a) The objective of this paper is to acquaint the students with know how about the use of
SPSS software in data analysis.
b) The students will get an opportunity to learn and understand various multivariate data
analysis tools and techniques.
c) The course will make students ready to perform data analysis in their summer and
final research project reports

b. Course Outcomes
After Reading this course, students will be able:
CO1 To understand basics of Statistical data analysis using SPSS Software.
CO2 To apply the various type bi-variate and Multivariate Data Analysis methods for
solving different types of problems for business decision making.
CO3 To analyze and interpret the outcomes of statistical findings and learn the process of
rational decision making in a business, research and entrepreneurial set up.
CO4 To evaluate the applicability of a particular statistical method in a situation.
CO5 To execute the research project for developing the solutions to real life business and
academic problems.

c. Syllabus

Unit-1 Contact Hours: 15

Introduction to SPSS Learning Data Inputs – Select Cases, Split Cases,
Experiment 1: Data Coding and Computing Variables, Recoding variables,
Input in Software Transformations of Data, Analyzing Descriptive
Statistics

t-test and Chi square Application of t-test, independent sample t-test, paired
applications using SPSS sample t-test, Application of Chi-Square using SPSS
Experiment 2: Handling and interpretation of Outputs
Categorical Data for two series
Analysis of Variance Performing One-way & Two Way ANOVA, Post-hoc
Experiment 3: Handling Analysis and writing interpretation.
Categorical Data for more than
two series
Correlation and Regression Introduction to Bivariate analysis, Application of
Analysis using SPSS Correlation and Regression using SPSS, Role of Linear
Experiment 4: Handling Scale Regression in prediction purposes; Logistic Regression
Data for Prediction Purposes
Unit-2 Contact Hours: 15
Multivariate analysis & Multivariate Analysis, its utility and applications in real
Multiple Regression world situations, Concept of Multiple Regression and
Experiment 5: Handling Scale SPSS.
Data for Prediction
Experiment 6: Applications and Introduction to factor analysis, its utility, application
Utility of Factor Analysis of factor analysis using SPSS
for Exploratory Research
Binary Logistic Regression Handling Binary Dependent Variables in Regression

90 | P a g e
Experiment 7: Handling Binary
Data for Prediction
Unit-3 Contact Hours: 15
Cluster Analysis Concept of Cluster Analysis; Methods- Hierarchical
Experiment 8: Application of and Non Hierarchical, Applications and Utility and
Segmentation Technique SPSS Commands

Discriminant Analysis Concept: Analysis, Application of Discriminant

Experiment 9: Exploring Analysis for Effective Prediction in Business. SPSS
Discriminating function across Commands
Segments
Conjoint Analysis Concept of Conjoint analysis, applications , utility,
Experiment 10: Measuring SPSS Commands
Choice patterns of
Consumers/Investors/Employees

d. Textbooks / Reference Books

T1: Malhotra, N. K. (2010). Marketing Research – An Applied Orientation, Prentice Hall
Publishers, New Delhi, 6th Edition.
T2: Nargundkar R. (2020), Marketing Research-Text and Cases, Tata McGraw Hill, 4th
Edition

Reference Books:

R1:Hair et al., (2013). Multivariate Data Analysis, Pearson New International Edition, 7th
Edition.

R2: Walliman, N. (2011). Research Methods – The Basics, Routledge – Taylor and Francis
Group, 1st Edition, Pearson Education, New Delhi.

R3: Kothari C.R. and Garg, G. (2018).Research Methodology – Methods and Techniques,
New Age International Publishers, New Delhi, 4th Edition.

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Practical
Components Continuous Internal Semester End
Assessment (CAE) Examination (SEE)
Marks 40 60
Total Marks 100

f. Internal Evaluation Component

The performance of students is evaluated as follows:

S. Type of Assessment Weightage of Frequency of Final Remarks

No. actual Task Weightage
conduct in Internal (Graded/

91 | P a g e
 Assessment Non-
Graded)

1 Practical Worksheet 20 marks for 8-10 40 marks

(In assignment with each experiments
Graded
rubrics Category) and experiment
Class-room Learning

2 Mid-Term Test 20 marks 1 per semester 12 marks Graded

3 Discussion Forum/ 4 marks for 1 per semester 4 marks

Short Digital each task
Assignment/
Graded
Assignment with
Rubrics to submit
design/ Portfolio

4 Non
Presentation
Graded

5 Attendance and BB 4 marks

Graded
Engagement Score

g. CO-PO Mapping

Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 2

CO2 3

CO3 2 1

CO4 2 3

CO5 2 2 1

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

92 | P a g e
 SN Course Code Management Lessons from Ancient L T P CH Course Type
:22BAT-733 India per
Ability
wee
Enhancement
k

23 1 0 0 1 Program Code
MB301

PRE-REQUISITE Management Fundamentals

CO-REQUISITE NA
ANTI-REQUISITE NA

a. Course Objectives

1. To impart understanding of business management concepts and principles to

students.
2. To develop business acumen and leadership qualities in students.

c. Course Outcomes

CO1 To understand the global corporate ecosystem.

CO2 To analyse as to how different business variables are connected to each other and
how these influence each other.
CO3 To differentiate between what is ethical and what is not in Business.
CO4 To develop business acumen that will aid in decision making.
CO5 To create leaders that intern can create more leaders.

h. Syllabus

Unit-1 Business Approach and Customer Value Contact Hours: 5

Students will be appraised about how this course will integrate management
How to solve and
lessons from ancient India with present-day business environment through cases
discuss a case?
and Live examples.
Globalization It is about drawing management parallels with ‘Vasudhaiva Kutumbakam’. It is

93 | P a g e
 about Globalization and creating enterprises that are global from Day 1 rather
than creating them for local audience and then find ways to take to the world.
Will be taught through a case of Air BNB.

It is about what you are up to and what do you reflect as a company. It is not
about competitors. Developing Vision, Mission and translating that into products
Vision, Mission and and services.
their translation to
Will be taught through Lord Krishna and Arjuna Samvad from Shrimad
products and services.
Bhagavad Gita by integrating a case on ‘Development of Maruti Suzuki’ Breeza.

Customer Value It is about Customer Value all the way and Customer Satisfaction and Loyalty
will follow.
Will be taught through Lokasangraha(Welfare of all beings) from Arthshastra by
Kautilya by integrating a case on Maruti Suzuki as a car maker known for
offering cars with an unmatched value for money.

Customer Value Value creation through Customer Know How/Market Appraisal. Will be taught
Creation through the War between Good and Bad (Ramayana) by integrating a case
entitled ‘Cookie Crumbles’ on Gathering Information and Scanning the
Environment.

Unit-2 General Management and Marketing Contact Hours: 5

Market Segmentation Homogeneous subgroups Vs Heterogeneous Subgroups. Market segmentation
will be taught through ‘Confederations and Federations’ from Arthshastra by
Kautilya by integrating a case on Nestle Maggi.

Marketing Will be taught through how Ashoka spread Buddhism across the world.
Communication

Real Essence of Power Power is not to suppress but to empower others to create leaders. Will be taught
through a case on Succession Planning in World’s Top Notch companies’ smooth
transition of leadership.

Self-Management Self-Management, Intrinsic and Extrinsic Motivation at work. Will be taught

through the concept of Dharma: An individual's duty fulfilled by observance of
custom or law.

94 | P a g e
Role Clarity Understanding role, role conflict and outcome. Will be taught through Shri
Krishna Arjuna Samvad before the ultimate war.

Unit-3 Leadership Contact Hours: 5

Essence of 21st Century Will be taught through Lokasangraha(Welfare of all beings) from Arthshastra by
Leadership Kautilya.
Division of Work Will be taught through Mahabharata War

Unity of Direction Will be taught through Mahabharata and Ramayana War.

Subordination of Will be taught from Mahabharata.

Individual Interest

Emotional Intelligence Will be taught through mix of examples from Ramayana, Mahabharata and
Shrimad Bhagwat Gita.

e.Textbooks / Reference Books

1. T1:Murthy, GRK, Epic Leadership: Timeless Lessons from Ramayana, Vive Books-
Ed. 1. ISBN: 9386243318.
2. T2:Oberoi, Meera.Leadership Secrets from Mahabharata, 13th Edition, Penguin
Random House India Pvt. Ltd. ISBN: 9780143030409.

f. Reference Books

1. R1:Das, Dhanesvara.Lessons in Spiritual Economics: Lessons from Bhagwat Gita,

2ndEdition, CreateSpace Independent Publishing Platform. ISBN:
9781451589719.
2. R2:Simpson,A. V.Leadership Lessons from the Bhagwad Gita, 6th Edition, Sage
Publication, New Delhi. ISBN: 9789353286866.

g. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Internal Mid Term End Term
Assessment Assessment Assessment

Marks 20 20 60
Weightage 40 60
(%)
Total Marks 100

95 | P a g e
 Internal Evaluation Component
S No. Type of Weightage of Frequency of Final Weightage in Remarks
Assessment actual conduct Task Internal
(Graded/Non-Graded)
Assessment

1 One per Unit

10 marks of each
Assignment (Only till 10 Graded
assignment
Unit-II)
2 12 marks for One per Unit
Exam each 4 Graded
(Only till
test Unit-II)
3 One per Unit
4 marks of each
Quiz/Test (Only till 4 Graded
Quiz
Unit-II)
4 Homework Non graded

5 Case study Non graded

6 Discussion
Non graded
Forum
7 Presentation Non graded

h. CO-PO Mapping

Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 1 1 - - - -

CO2 1 2 - 1 1 -

CO3 - - 2 - - -

CO4 1 2 - - 2 2

CO5 1 1 1 3 1 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)
SN Course Code: Summer Internship Project L T P S C Course Type
22BAI-734

96 | P a g e
 PC
24 0 0 0 0 4 Program Code
MB301
PRE-REQUISITE
CO-REQUISITE General Concepts and industry related knowledge
ANTI-REQUISITE

RUBRICS For SUMMER INTERNSHIP REPORT- BAI 734 (MBA

SEMESTER-2), BATCH (2022-24)
INTERNAL MARKS: 60, EXTERNAL MARKS: 40 TOTAL MARKS: 100
Pha Level of Sched Weighta
se Task Description performance ule ge
Industry (1
page)
Internship(det
ailed) (1 Page)
Reporting
person/Contac
t No. (1 Page)
Key
performance
area (3 Pages)
Self
Detailed Introduction to
Pha Assessment (2 20
your Company (20
se 1 Pages) MARKS
PAGES)
Daly Activity
(2 pages)
Competitor
Analysis (3
Pages)
Product/Servic
e Analysis (4
Pages)
Market
Analysis (3
Pages)
Details performance self In terms of
Pha 20
Appraisal (5 PAGES) Internship role
se 2 MARKS
and Detailed Experience assisgned

97 | P a g e
 (copy to
attach). (2
Pages).
Regularity (1
Page)
Behaviour (2
Pages)
Relating to
profile (2
(9 Pages)
Pages)
Problem faced
(2 Pages)
Building
solutions ( 2
pages)
Learning
outcomes (3
Pages)
Analysing
weak areas of
performance
(5 Pages),
Developing of
a case study of
Pha Analysis , Case Study and 20
your
se 3 Conclusion MARKS
experience
and Learning
outcomes (5
Pages)
Conclusion (2
Pages)
Pha Project Report The detailed Appropriaten 20
se 4 report in the ess of the MARKS
assigned structure of
format the report,
including all with
the modules declaration
discussed and relevant
above. certificates.
10 Marks
Biblography
&
citations(incl
98 | P a g e
 uding in-text)
as per APA
format 5
Marks
Clearify &
flow of
presentation
including
appropriatene
ss of font
type, size,
Headings and
subheadings
5 Marks
Ability to
explain,
justify and
Presentation defend the
on the SIP by work done 5
the students Marks
using PPT, Content of
Pha Discussion the 20
Presentation & Viva
se 5 about the presentation 5 MARKS
different Marks
modules and Presentation
phases on the skills 5
project Marks
Query
Handling 5
Marks

SN Course Banking and Financial Services L T P S C Course Type

Code:22BAT- Management
735 Elective

25 4 0 0 0 4 Program Code
MB301
PRE-REQUISITE Knowledge of Banking and Marketing
CO-REQUISITE Understanding of banking and services related to banking
ANTI-REQUISITE

99 | P a g e
a. Course Objectives
1. To acquaint students with the theoretical aspects of Financial Services.
2. To enable students to manage services like banking, insurance, mutual funds and
capital markets in terms of developing and marketing.

b. Course Outcomes

CO1 To understand a comprehensive knowledge of the banking system and financial

markets.

CO2 To apply the different kinds of financial services available.

CO3 To appraise the capital of banking firms through securitized debts.

CO4 To evaluate the different investment vehicles on the basis of credit ratings.

CO5 To enable decision making in financing the assets of the business organization.

c. Syllabus

Unit-1 Banking System Contact Hours:

20

Banking- Banking Structure in India, Functions and Classification of Banks,

Concept and Merging of Banks, Non-Performing Assets, Role of Central Bank in the
Banking System.
Objectives

Merchant Objectives, Functions and Scope of Merchant Banks, Role of Merchant

Banking Bank as Underwriter, Portfolio Manager and in Managing Public Issue.
Difference between Merchant Bank and Commercial Bank.
Merchant Setting up of Merchant Banks in India,Categories of Merchant Banks,
Banking in India Merchant Banking Regulations, Parameters of Evaluating Merchant
Banks, Weakness & Problem
Unit-2 Financial System Contact Hours:
20

Financial Markets Overview of Indian Financial System, Financial Assets and Financial

100 | P a g e
 Instruments, Capital market, Money Market, Fee-Based and Fund-based
Financial Services
Insurance Meaning and Concept of Insurance, Principles and Types of Insurance,
Insurance Intermediaries and their role in the economic development of
the country, Operational Policies of an Insurance Company
Mutual Fund Meaning and Concept of Mutual Funds, Types of Mutual Funds,
Facilities Available to the Investors, Organization of the Fund,
Importance of Mutual Funds.
Unit-3 Financial Instruments and Services Contact
Hours:20

Leasing & Hire Concept and Objectives of Leasing, Steps Involved in a Leasing
Purchase transaction, Operating Lease and Financing Lease, Advantages&
Disadvantages, Legal Aspects of Leasing, Income Tax Provisions
Relating to Lease, Difference between Leasing and Hire Purchase.
Credit Rating Meaning and Objectives of Credit Rating, Functions and Characteristics
of Credit Rating, Types of Rating, Rating Process, Credit Rating
Agencies in India.
Debt Concept and Objectives of Debt Securitization, Process of
Securitization and Securitization, Securitization Vs Factoring, Types of Securities, Debt
Securitization in India and Abroad, Future of Securitization in India
Factoring

d. Textbooks / Reference Books

TEXT BOOKS
T1 Suresh, P. and Paul, J. 2017. Management of Banking and Financial Services, 2nd
Ed., Pearson Education, India, ISBN: 9788131752661.
T2 Bank Management and Financial Services. (2019). United States: CLANRYE
International. ISBN:9781632407771, 1632407779 Perry Stinson.

REFERENCE BOOKS
R1 Bhole, L.M. 2009. Financial Services. 7th Ed. Tata McGraw Hill, India, ISBN:
9780070080485.
R2 Pathak, B. V. (2014). Indian Financial System. India: Pearson Education India.
Edition:4 ISBN: 9789332540491, 9332540497

e. Assessment Pattern - Internal and External

101 | P a g e
 The performance of students is evaluated as follows:
Theory
Components Continuous Semester End
Internal Examination
Assessment (SEE)
(CAE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

S. No. Type Weighta Frequen Final Remark
of ge of cy of Weighta s
Assess actual Task ge in (Graded/Non-
ment conduct Internal Graded)
Assessment
1 Assign 12 marks of One Per Unit 6 marks
ment each
in assignment
form designed with
of rubrics
Case
Study/ Graded
Project
based
on
Data
Analyt
ics.
2 20 marks for 2 per semester 20 marks
Exam one MST Graded

3 Quiz/ 12 marks for One per Unit 4 marks

each test Graded
Test
4 NA One per lecture Non-Graded:
Home topic (of 2 Engagement Non
work questions) Task graded

5 Case Non
study graded
6 Discus NA One per 4 marks
sion Chapter Graded
Forum
7 Present NA NA NA Non

102 | P a g e
 ation graded
8 Attend
ance
and
Engag NA NA 2 marks Graded
ement
Score
on BB
9 Analys 4 marks 1 per 4 marks As
is of of each Unit applicab
Busine analysis le to
ss course
School types
depicted
above

f. CO-PO Mapping

Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 2 2 2
CO2 3 3
CO3 2 3 3 3
CO4 3 3
CO5 3 2
CO PO correlation matrix of each subject to be mapped with
High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Project Finance and Financial L T P S C CH Course

Code: Modelling Type
22BAT-736
Elective
34 4 0 0 0 4 4 Program
Code
MB301
PRE- Understanding of Financial reports and analysis
REQUISITE and project management
CO-
REQUISITE

103 | P a g e
ANTI-
REQUISITE

a. Course Objectives
1. To give an exposure of project finance and assessment of a project.
2. To enable students to critically evaluate a project and analyze the risks involved
3. To develop an understanding of financial modeling.

b. Course Outcomes
CO1 To understand the basic project financing framework, concepts and process of
project finance
CO2 To apply the necessary qualitative and quantitative tools and techniques for
mitigation of the project risk
CO3 To evaluate different project financing analysis techniques to compare the outcomes
of different projects
CO4 To structure and appraise financing for large & medium projects
- To utilize the understanding of financial modelling to develop financial models for
CO5 projects

c. Syllabus
Unit-1 Understanding Project Finance Contact
Hours:20
Introduction of Nature and Characteristics of Project Finance, Project Finance
Project finance Structure and Participants: Debt, equity, developers, consultants, off-
takers, sponsors, operators, law firms, consultants, construction and
engineering firms, Multilaterals/Export Credit Agencies, political and
regulatory bodies
Project Financing Pre-development agreements, Construction agreements, Contractors
Documentation bonds, Operating and maintenance agreements, Sponsor support
agreements, Management agreements, Representations and warranties,
Project loan/credit agreements, Security agreements
Project Finance Estimation of project cash flows, Use of free and equity cash flow
Viability valuation for assessing projects, Project Market Analysis, International
competitiveness
Project Finance Sources of Financing: Banks, insurance companies/pension funds,
Sources public markets, equity funds, leasing, sponsors, financial equity,
strategic equity, Public-Sector Financial Support. Recent Project
Financing models and structures
Unit-2 Project Analysis, Risk and Monitoring Contact

104 | P a g e
 Hours:20
Financial Break-even point analysis, decision tree, scenario analysis and
Analysis sensitivity analysis
Risk and Risk Common risks in projects, Risk Allocation, Risk mitigation
Mitigation methodologies in projects, Securitization as a tool for risk mitigation
Project Disbursement, supervision and follow up of project by lender,
Monitoring Monitoring and follow-up of the project
Unit-3 Financial Modelling Contact
Hours:20
Intermediate level Formatting of Excel Sheets, Use of Excel Formula Function, Advanced
Excel for Modelling Techniques- Extrapolation, Histogram, Data Filter and Sort,
financial Charts and Graphs, Table formula and Scenario building, Lookups:
Modelling Vlookup Match & offset, pivot table
Financial Introduction to financial modelling, Model Timelines and Cash flows,
modelling and setting up and formatting the model, selecting model drivers and
Financial assumptions, Modelling and projecting the financial statements:
Statements Income statement, Balance sheet, Cash flow statement, Understanding
the links between the financial statements
Analyzing and Creating the debt and interest schedule, Comprehensive Model
Modelling Errors examples, Analysing the output, Stress testing the model,
understanding circularity, Fixing modelling errors

d. Textbooks / Reference Books

TEXT BOOKS
T1 Gupta Ambrish, 2017. Project Appraisal and Financing, PHI, ISBN-10:
8121352750.
T2 VikasSrivastava, V. Rajaraman 2017. Project and Infrastructure Finance:
Corporate Banking Perspective Oxford University Press, ISBN-10:
9780199465002
T3 H.R.Machiraju, 2011, Introduction to Project Finance, Vikas Publications,

REFERENCE BOOKS
R1 ShmuelOluwa 2019. Hands-On Financial Modeling with Microsoft Excel
2019 1st Ed. Packt Publishing Limited, ISBN-10: 1789534623.
R2 Stefano Gatti 2012. Project Finance in Theory and Practice, 2nd Edition,
Academic Press
R3 John D. Finnerty,2015, Project Financing: Asset-based Financial Engineering,
3rd Edition, Wiley

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Semester End

105 | P a g e
 Internal Examination
Assessment (SEE)
(CAE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

S. Type of Weightage of Frequency of Final Remarks

No. Assessment actual Task Weightage in
(Graded/
conduct Internal
Non-Graded)
Assessment
1 Assignment 12 marks of One Per Unit 6 marks
in each
assignment
form of Case
designed with
Study/Project rubrics Graded
based on
Data
Analytics.
2 20 marks for 2 per semester 20 marks
Exam Graded
one MST
3 12 marks for One per Unit 4 marks
Quiz/Test Graded
each test
4 NA One per Non-Graded:
lecture topic Engagement
Homework Non graded
(of 2 Task
questions)
5 Discussion NA One per 4 marks
Graded
Forum Chapter
6 Presentation NA NA NA Non graded
7 Attendance
and
NA NA 2 marks Graded
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

106 | P a g e
f. CO-PO Mapping
PO/CO PO1 PO2 PO3 PO4 PO5 PO6
CO1 3
CO2 3 2 3
CO3 3 3 3 3
CO4 2 3 2 3
CO5 2 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Marketing Analytics L T P S Cr CH Course

Code: Type
22BAT-737 Elective

27 4 0 0 0 4 4 Program
Code
MB301
PRE- Basic understanding of marketing, Decision Science, Data analysis and
REQUISITE research methodology, Basic Excel
CO-REQUISITE
ANTI- None
REQUISITE

107 | P a g e
 a. Course Objectives
1. This course will enable students to identify marketing opportunities and problems
that can leverage analytics for solutions and insights.
2. It will enable students to solve specific sales and marketing challenges being faced
by organizations.
b. Course Outcomes
CO1 To understand the concepts related to marketing analytics and its use.
CO2 To apply appropriate analytical tools on marketing data to identify business
problems.

CO3 To analyze statistical results and provide appropriate business solutions.

CO4 To evaluate business solutions and help strategic teams to take most sustainable
decisions
CO5 To develop marketing models to address business problems.

c. Syllabus
Unit-1 Contact Hours: 20
Meaning Introduction to marketing analytics.

Excel Formulas Slicing and dicing data, creating marketing analytics dashboards,
Pivot Charts to summarize market research survey, Functions to
summarize marketing data
Product Decisions Analyzing product launch decisions

Demand Estimates Estimating Demand curves.

Unit-2 Contact Hours: 20

Introduction Market Segmentation and Positioning
Pricing Analysis Pricing decisions, Price bundling, Nonlinear Pricing, Price
Skimming and Sales
Promotion and Promotion decisions and distribution
Distribution
Analysis
Marketing Models Adstock Model, Market Basket Analysis, preference model,
Unit-3 Contact Hours: 20
Customer Lifetime Introduction to customer lifetime value, calculating customer value
Value
Models of Sensitivity analysis, Monte Carlo Simulation, customer requisition
Customer Analysis and retention model
Viral Marketing Viral Marketing-Watts’ model.

d. Textbooks / Reference Books

T1 Winston, W.L. 2014, Marketing Analytics- Data driven technique with Microsoft
excel, John Wiley & Sons, Inc. Indianpolis, Indiana. ISBN: 978-1-118-37343-9.

108 | P a g e
 T2 Grigsby, M. 2015. Marketing Analytics: A practical guide to real marketing science,
IstEd.,Kogan Page, India, ISBN: 978-0749474171.

R1 Grigsby, M. 2016. Advanced Customer Analytics: Targeting, Valuing,

Segmenting and Loyalty Techniques (Marketing Science). Ist Ed. Kogan Page.
India. ISBN: 978-0749477158.

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

Internal Evaluation

S. Type of Weightage of Frequency Final Weightage Remarks

No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2
questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types

109 | P a g e
 School depicted above

f. CO-PO Mapping
Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 3 2

CO2 2 3

CO3 2

CO4 3

CO5 1

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Code: Advertising and Brand L T P S C CH Course Type

22BAT-738 Management Elective

28 4 0 0 0 4 4 Program
Code MB301
PRE-REQUISITE Understanding of advertising and Brand Management
CO-REQUISITE Understanding of different promotional activities
ANTI-REQUISITE The course(s), which is/ are not to be offered together.

a. Course Objectives:
1. To give an exposure to students about the concepts of advertising and brand and its
applications on success of promotion mix.

110 | P a g e
 2. To develop an understanding and skills in students to frame and examine the process
how advertising affect customer decision, planning process, developing strategies, its
execution and measurement.

b. Course Outcomes
CO1 To comprehend the concept of marketing communication- advertising management
and Brand Management.
CO2 To analyze the purpose and significance of studying Advertising and Brand
management critically
CO3 To develop the ability to utilize the advertising and brand concepts in real life market
situation.
CO4 To evaluate the Integrating marketing communication to build brand equity and
conceptualizing the leveraging process.
CO5 To devise the innovative mindset towards the application of advertising and branding.

c. Syllabus
Unit-1 Introduction to Integrated Marketing Contact Hours: 20
Communication
Introduction to The Concept and the Role of Integrated Marketing Communication;
Integrated Process of Marketing Communication and its steps.
Marketing
Advertising Definition and Scope of Advertising Management; Determination of
conceptsand Target Audience, Advertising and Consumer Behavior; Setting
Applications Advertising Objectives, DAGMAR;
Financial Determining Advertising Budgets; Advertising Strategy and Planning,
implication of Creative Strategy Development and Implementation.
Advertising
Unit-2 Media Planning an introduction to Brand Contact Hours: 20
Media Planning& Media Planning: Setting Media Objectives; Developing Media Strategies,
Selection Evaluation of Different Media, AIDA Model, 5Ms of Advertisement.
Media Selection; Media Buying; Measuring Advertising Effectiveness
and roles of digital platform;
Advertising and The Organization for Advertising; Social, Ethical and Legal Aspect of
the Environment Advertising. Role of advertising agencies and their responsibilities -
scope of their work and functions - - Ethical issues - Identifying target
groups -Laws in advertising.
Introduction to Brand-concept: Nature and Importance of Brand; Types of brands,
Brand Management Strategic Brand Management Process; Brand Identity perspectives,
Brand identity prism, Identity levels,
Unit-3 Concepts of Brand equity and Measures of Contact Hours:20
Brand Equity
Brand Equity Measures of Brand Equity, Brand Assets and liabilities, Aaker Model of
Concepts Brand Equity, customer-based brand equity, Brand Loyalty, Measures of
Loyalty; Branding strategies – product, line, range and umbrella
branding
Brand Personality Concepts of Brand Personality: Definition, Measures and, Formulation
of Brand Personality; Brand Image dimensions, Stages of Concept
Management for functional, symbolic and experiential brands.
Brand Concepts and Definitions, 3 Cs of positioning, Brand positioning and

111 | P a g e
 Positioning differentiation strategies, Repositioning, Brand Extension; Brand
reinforcement, brand revitalization, Case studies-Few Brand Stories.

d. Textbooks / Reference Books

TEXT BOOKS
 Belch and Belch. 2017. Advertising and Promotion: An Integrated Marketing
Communications Perspective, Ninth edition, McGraw Hill Education. ISBN: 978-
1259026850.
 Wells W., Burnet J. and Moriarty S. (2007). Advertising: Principles & Practice,
7th Edition, Pearson Education.
 Keller K. L. (2008), Strategic Brand Management, 3rd Edition, Pearson
Education Reference Books

REFERENCE BOOKS
 Jugenheimer, D.W. 2009. Advertising Management, 1st Edition, Routledge.
ISBN: 978-0765622600.
 Batra, S.K. 2002. Advertising Management, 5th Edition, Pearson Education India.
ISBN: 978-8177588507.
 Aaker, David (2002), Managing Brand Equity, Prentice Hall of India.

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Internal Semester End Examination (SEE)
Assessment (CAE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

Sl Type of Weightage of Frequency of Final Remarks
No. Assessment actual conduct Task Weightage in (Graded/Non-
Internal Graded)
Assessment
1 Assignment 12 marks for each One per unit 6 marks Graded
assignment
designed with
rubrics
2 Exam 20 marks with 2 per 20 marks Graded
one MST semester
3 Quiz/Test 12 marks for each One per unit 4 marks Graded
test
4 Homework NA One per Non graded Non-Graded
lecture topic engagement
(of 2 task
questions)
5 Case study NA Non-Graded
6 Discussion NA One per 4 marks Graded

112 | P a g e
 Forum Chapter
7 Presentation NA NA NA Non-Graded
8 Attendance NA 2 marks Graded
and
engagement
score on BB
9 Analysis of 4 marks for each 1 per unit 4 marks As applicable
Business analysis to course types
School discussed
above

f. CO-PO Mapping
Course Outcome PO1 PO2 PO3 PO4 PO5 PO6
CO1 2 1
CO2 3 2 2
CO3 3 1 2 1
CO4 2 2 3 1 2
CO5 3 1 1 2

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Code: Human Resource Analytics L T P S C CH Course Type

22BAT-739 Elective

29 4 0 0 0 4 4 Program
Code MB301
PRE-REQUISITE Basic Knowledge of Human Resource
Management
CO-REQUISITE Basic Knowledge of Management Practices
ANTI-REQUISITE None
.
a. Course Objectives
4. The objective of this course is to acquaint the students with various statistical tools
and techniques used in HR Analytics in any organization.

113 | P a g e
 5. The course aims at providing fundamental knowledge and exposure to the students to
use various statistical methods in order to understand, analyze and interpret data in
context with HR aspects.
b. Course Outcomes
CO1 To understand the concepts and practical relevance of HR analytics in an
organizational set-up.

CO2 To apply appropriate research methods and methodologies to solve HR problems in

business organizations.

CO3 To analyze and interpret the statistical results in context to the problems of human
resources being faced by organizations.

CO4 To select best insights for typical HR issues for people management.

CO5 To develop and validate predictive models based on HR challenges for an engaged
workforce.

c. Syllabus
Unit-1 Basics of HR Analytics and Contact Hours: 20
HR Metrics
Introduction to HR Evolution of Business Analytics: Emergence and understanding business
Analytics analytics, Advantages and Challenges to Business Analytics, Rise of
HR Analytics- Evolution of HR Analytics, Levels of Analysis:
Descriptive, Predictive and Prescriptive, Role of analytics in HR

Frameworks& HR Analytics Frameworks: (A) LAMP Framework; (B) HCM: 21

Models Framework and (C) Talent Ship Framework, 5 Overarching Components
Of An Effective Analytics Framework. Human Capital Analytics
Continuum
HR Metrics Current approaches to Measure HR, Strategic HR metrics- Recruitment
Metrics, HR Metrics in Engagement and Retention, HR Metrics in Time
Tracking,HR Metrics in Employee Value & Performance, Training and
Development Metrics, Benchmarking, Balanced Scorecard, HR
Scorecards & Workforce Scorecards, HR Maturity framework: from
Level 1 to Level 5
Unit-2 HR Data Sources and HR Contact Hours: 20
Dashboards

Types of Data Research Theory And Design, Identifying Issues in HR vertical,

Literature Review, Concepts, Constructs, Variables, Sampling, Types of
Data Analysis: Qualitative And Quantitative Research, Designing A
Survey Questionnaire

Data Sources Typical Data Sources-Data requirement and collection methods,Typical

Questions Faced, Typical Data Issues, Data Processing, Process of Data
Analysis and Data Cleaning

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HR Dashboards Creation of HR Dashboards Using Microsoft Excel, Important Excel
Formulas useful for creating dashboards, Pivot Table Applications,
Unit-3 HR Analytics’ Applications Contact Hours: 20
Typical HR Measuring Absenteeism & Turnover, Measuring Employee Satisfaction
Analytics’ & Employee Engagement, Measuring ROI, Cost-Benefit Analysis as
Applications Applied to HR Function through Correlation, ANOVA, Simple and
Multiple Regression Analysis Software Tools: Usage of Excel, Tableau,
Minitab / R / SPSS / SAS
Reporting and Increasing visual appeal of reports, 7 Basic Charts and Advanced
Trends in HR Charts, Role of Color Harmony and Schemes
Analytics -Best practices and Trends, Exploring various tools used for HR
analytics
HR Cases using Case studies on Talent Acquisition, Employee Engagement, Measuring
Analytics Attrition, Employee Retention, Training and Development, Performance
Management using HR Analytics

d. Textbooks / Reference Books

T1: Practical Applications of HR Analytics- A Step-by-Step Guide by Pratyush Banerjee,
Jatin Pandey and Manish Gupta, Sage Publications
T2:Kothari CR, Research Methodology-Methods and Techniques, New Wiley Eastern
ltd., Delhi, 2009
REFERENCE BOOKS:
R1: Winning on HR Analytics Leveraging Data for Competitive Advantage by Ramesh
Soundararajan and Kuldeep Singh, Sage Publications
R2: HR Analytics Understanding Theories and Applications by Dipak Kumar
Bhattacharyya, Sage Publications
R3: Applying Advanced Analytics to HR Management Decision by James C. Sesil,
Pearson
R4:Fitz-Enz, J. (1984). How to Measure Human Resources Management. New York:
McGraw Hill
R5:Evans J. R (2013). Business Analytics Methods, Models and Decisions. Pearson,
Upper Saddle River, New Jersey

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

Internal Evaluation

S. Type of Weightage of Frequency Final Weightage Remarks

No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

115 | P a g e
 in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2
questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

g. CO-PO Mapping
Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 1 - - - - -

CO2 - 3 - 1 2 2

CO3 - 3 - - 2 2

CO4 1 3 - - - -

CO5 - 3 - - 3 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

116 | P a g e
SN Course Code: Organizational Change L T P S C CH Course
and Development Type
22BAT-740 Elective
30 4 0 0 0 4 4 Program
Code
MB301
PRE-REQUISITE Basic Understanding of Organizational
Behavior
CO-REQUISITE Basic Knowledge of HRM
ANTI-REQUISITE None
.

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 a. Course Objectives
1. To impart the knowledge related to the nature of the développemental process and
main drivers and approches of the change in organisations.
2. To equip students with knowledge of ongoing activities within an organisation and
design and plan the intervention of selected OD interventions.

b. Course Outcomes
CO1 To understand the organizational Change and Development Process.
CO2 To implement the Change Process.
CO3 To develop the change management model.
CO4 To analyze the scope of Change and strategies to handle the resistance for Change.
CO5 To design an action plan for the Organizational development process.

c. Syllabus
Unit-1 Introduction Contact Hours: 20
to Organisational
Change and
Development
Organisational Define Organisational Change, Types and Forms of Organisational
Change Change, Resistance to Change, Models of Planned Change, and General
Models of Planned Change.
Overview of Definition, Values and Assomptions, Importance, Evolution
Organisational
Development
Foundations of OD Action Research, Survey Feedback, Systems Theory, Teams and
Teamwork, Participation and Empowerment, Applied Behavioural
Science, Parallel Learning Structures.

Unit-2 OD Contact Hours: 20

Interventions

OD Interventions Human Process Intervention, Techno structural intervention, Human

Resource Management Interventions, Strategic change interventions.
Individual and Individual level interventions and Interventions to tackle different
Group Level OD challenges of different teams.
Interventions
Organizational Discussion on various large group interventions.
Level Interventions
Unit-3 Contact Hours: 20
Consultant Client Entry and Contracting, Defining the client -Consultant System, Problem
Relationship Diagnosis and implementation strategy, Dependency and terminating the
services of Consultant, Ethical Standards, Responsibilities of the Client
System.

Power,Politics and Introduction to Organisational Power and Politics, Theories about

Organisational

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Development sources of Social Power, Framework for analyzing Power and Politics,
the role of Power and Politics in the practice of OD, Planned Change
Power and Politics.

The Future and Changing Environment, Fundamental Strength of Organisational

Organisational Development, Future of Organisational Development.
Development

d. Textbooks / Reference Books

1. Organisational Development, 2011, By S Ramnarayan, T VRao. SAGE
Publications ISBN: 9788132107392
2. Organisational Development And Change By Cummings And Worley 2019 (11 th
Edition) ISBN: 9780357698495
3. Organisational Development By French And Bell (6thEdition) 1999,
ISBN:9788120320437
4. Organisational Change By Harsh Pathak,2010, ISBN- 978-8177584318, Pearson
Publication.
5. Organisational Development By VG Kondalkar ,2009, New Age International

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

f. Internal Evaluation

S. Type of Weightage of Frequency Final Weightage Remarks

No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

119 | P a g e
 each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2
questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

g. CO-PO Mapping
Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 3 - 1 - - -

CO2 3 - 3 - 3 -

CO3 1 - 2 - 2 -

CO4 1 - 3 3 2 -

CO5 1 - 2 - - 1

SN Course Code: Export Import Documentation L T P S C CH Course Type

22BAT-741
Elective
31 4 0 0 0 4 4 Program Code
MB301
PRE-REQUISITE Fundamentals of International Business,
Marketing
CO-REQUISITE Understanding of International Trade and

120 | P a g e
 Marketing
ANTI-REQUISITE Nil

a. Course Objectives:
1. To give exposure and understanding of the procedures and documents involved in export -
import activities of India.
2. To have an idea about export import documentation processes involved in international
business.
3. To enable students understand and apply the EXIM procedures for benefit of individual
businesses.
b. Course Outcomes
CO1 To acquire an elaborative understanding of the export import procedures and
documentation required for import and export transactions.
CO2 To gain an understanding of the Export and Import business with major emphasis on
the different agencies supporting exports in India.
CO3 To ascertain the role and business model of various third party players involved in
export and import transactions.
CO4 To analyse the foreign trade policy and trade treaties with various countries and trade
groupings.
CO5 To create business models and entrepreneurial ventures taking into consideration the
legal, financial and future market prospects.

c. Syllabus
Unit-1 Preliminaries for Exports and Imports Contact Hours:
20
Introduction to Meaning and Definition of Export and Import – Classification of goods
Export Import for exports– Strategy and Preparation for Exports, Methods of
exporting: Direct exporting and Indirect Exporting, Marketing –
Export Marketing Organizations in India – Registration Formalities –
IEC – RCMC – Export Licensing
Exporting Selection of Export Product – Identification of Markets – Methods of
Process Exporting – Pricing Quotations – Payment Terms
Export Trade Foreign Trade Policy – Highlights – Introduction to Duty Drawback –
Policy and ASIDE – MAI & MDA – Star Export Houses – EPCG Scheme –
Procedure Incentives for Exporters
Unit-2 Export Procedure & Documentation Contact Hours:
20

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Documentation Aligned Documentation System – Commercial Invoice – Shipping Bill
System – Certificate of Origin – Consular Invoice – Mate’s Receipt – Bill of
Lading – Marine Insurance and Types of Marine Insurance Policies.
Steps in Export Export Contract – Forward Cover – Export Finance – Institutional
Procedure framework for Export Finance – Excise Clearance – Pre-shipment
Inspection – Methods of Pre-shipment Inspection
Export Pricing Export Pricing and its importance, Export Pricing strategies,
and Methods of INCOTERMS, export price quotations: FOB quotations vs. CIF
Payment quotations.
Methods of payment, Letter of Credit, advantages and types of Letter
of Credit.
Unit-3 Import Procedure & Documentation Contact Hours:
20
Import Procedure Pre-Import Procedure – Steps in Import Procedure – Legal Dimensions
& Documentation of Import Procedure
Customs Customs Formalities for Imports – Warehousing of Imported goods –
Formalities for Exchange Control Provisions for Imports – Retirement of Export
Imports Documents
Import Transport Documents – Bill of Entry – Certificate of Inspection –
Documents Certificate of Measurements – Freight Declaration

d. Textbooks / Reference Books:

Text Books
1. T1 Ram, P. and Garg, N. 2017. Export: What, Where and How, 47th Edition,
Anupam Publisher, Delhi. ISBN: 978-9789351589.
2. T2 Jain, K. S. Export Import Procedures and Documentation, Himalaya
Publishing House.

Reference Books
3. R1 Handbook of Import-Export Procedures – Ministry of Commerce, -,
Government of India, New Delhi
4. R2 Hinkelman, G.E. 2010. International Trade Documentation, 3 rd. Edition,
University Science Press.

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:
Theory
Components Continuous Semester End
Internal Examination
Assessment (SEE)
(CAE)
Marks 40 60

122 | P a g e
 Total Marks 100

Internal Evaluation Component:

S. Type of Weightage of Frequency of Final Remarks
No. Assessment actual Task Weightage in
(Graded/
conduct Internal
Non-Graded)
Assessment
1 Assignment 12 marks of One Per Unit 6 marks
in each
assignment
form of Case
designed with
Study/Project rubrics Graded
based on
Data
Analytics.
2 20 marks for 2 per semester 20 marks
Exam Graded
one MST
3 12 marks for One per Unit 4 marks
Quiz/Test Graded
each test
4 NA One per Non-Graded:
lecture topic Engagement
Homework Non graded
(of 2 Task
questions)
5 Case study Non graded
6 Discussion NA One per 4 marks
Graded
Forum Chapter
7 Presentation NA NA NA Non graded
8 Attendance
and
NA NA 2 marks Graded
Engagement
Score on BB
9 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

123 | P a g e
 a. CO-PO Mapping

Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 2 2

CO2 3

CO3 2 3 3

CO4 3 3

CO5 3 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Code: International Economics L T P S Cr Course Type

22BAT-742 Elective

32 4 0 0 0 4 Program Code
MB301
PRE-REQUISITE Fundamentals of Economics
CO-REQUISITE Basic International Economics
ANTI-REQUISITE Nil

a. Course Objectives
1. To acquaint students with the knowledge of broad principles and theories, which led
to govern the flow of trade in goods, services and capital –both in short term and long
term goal.

124 | P a g e
 2. To enable students to practically apply the knowledge to solve Balance of payments
crisis situation with the help of International Institutions.
b. Course Outcomes
CO1 To understand the fundamental concept and theories of International Trade.
CO2 To Analyze the Gains occurring from Trade or from Restricting Trade.
CO3 To ascertain the application of Trade policies as well as international monetary
systems.
CO4 Examine various Balance of Payments Crisis Situations.
CO5 Apprise the Institutions Involved in Trade policy and how they help to enhance
world trade.

c. Syllabus
Unit-1 International Economic Theories Contact Hours: 20
Basis of Introduction and An overview of world trade, Current International
International Economic Problems and Challenges.
Economy
classical Theories Labor Productivity and Comparative Advantage: The Ricardian
Model ,Specific Factors and Income Distribution Resources and
Trade: The Heckscher-Ohlin Model

International Trade Specific factors model, Leontief paradox; Technological gap model,
– Modern Theories Product Life Cycle Theory, Strategic Trade Theory, Porter’s
National Competitive Advantage.
Unit-2 Trade Policy and Monetary Contact Hours: 20
System
Measurement of The Rybnszynski Theorem, Measurements of Gains from Trade and
Gains their distribution.
Terms of Trade: Concepts and Measurements of Terms of Trade.

International Trade Introduction to Trade Policy, Tools for trade policy – Tariffs, Non-
Policy Tariff trade Barriers, Quotas, Purpose of protectionism,
controversies in trade policy.

International The Gold Standard and the Bretton Woods agreements. IMF. -
monetary system Policy coordination with floating exchange rates. - Optimum
currency area theory. Single currency and economic integration.
EMU
Unit-3 International organizations and Contact Hours: 20
Concepts
Balance of Payment Meaning and Components of Balance of Payments, Importance of
Balance of Payments. Disequilibrium of balance of Payment,
Causes of disequilibrium and measures for correcting the
disequilibrium in Balance of Payment.
International WTO - Structure, Objectives and Functions; Foreign Capital -
Economic Sources - Foreign Direct, Investment (FDI) and Foreign
Organizations Institutional Investments (FIIs) in India.
Trade Blocs The Theory of Customs Union, Static and Dynamic Effects of
Custom Union, NAFTA, EU, ASEAN, APEC & OPEC.

125 | P a g e
 d. Textbooks / Reference Books
Text Books
T1Salvatore, D.L., International Economics, 11 th Edition, Prentice Hall, New Delhi, India,
ISBN: 978-1118177938
T2: Krugman, Paul .2017. International Economics: Theory and Policy, 10 th Edition,
Pearson Education, India, ISBN: 9332586551
T3Mithani D. M ,International Economics,9 th Edition, Himalaya Publishing House Mumbai,
ISBN: 9789352993642
Reference Books
R1 Copeland, L. Exchange Rates and International Finance. Harlow: Prentice Hall, 2014. 6th
ISBN 978-0273786047
R2. Jhingan, M.L .2016 .International Economics, 7th Edition, Vrinda Publications, Delhi,
India, and ISBN: 978-8182815643

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows :

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

Internal Evaluation

S. Type of Weightage of Frequency Final Weightage Remarks

No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2
questions)

126 | P a g e
 5 Discussion NA One per 4 marks Graded
Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

f. CO-PO Mapping

Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 3 1 3

CO2 3 2

CO3 3 2 1`

CO4 3 3 2

CO5 2 1 2

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Code: Entrepreneurial L T P S C CH Course Type

Strategies - I Elective
22BAT-743

33 4 0 0 0 4 4 Program Code
MB301
PRE-REQUISITE Understanding of Entrepreneurship
and Start up Ecosystem
CO-REQUISITE Basics of entrepreneurship
ANTI-REQUISITE Nil

127 | P a g e
 a. Course Objectives

1. To develop basic understanding among students about the launch of entrepreneurship

ventures and related strategies.
2. To provide depth analysis skills of various entrepreneurial strategies related to
Planning, Team Building & Validation.

b. Course Outcomes
CO1 To have an understanding of entrepreneurship and analytical skills to intuitive
thinking and entrepreneurial opportunity identification.

CO2 To get the know-how of successive planning, its validation, and solutions to
business problems arising thereof.
CO3 To analyze the feasibility of economic, marketing, financial, and technological
aspects to ascertain business viability.
CO4 To evaluate business models for new ventures and able to frame strategies relating
to the success of a venture.
CO5 To develop a business strategy of startups and existing ventures at different levels.

c. Syllabus
Unit-1 Self Discovery and Opportunity Discovery Contact
Hours:20
Self discovery Finding the Flow; Effectuation; Identifying the Effectuation principles
used in activities; Identifying Problem Worth Solving; Design
Thinking; Design Thinking as a process of Designing; Design thinking
as a process of Innovation; Design thinking Application in Business;
Brainstorming; Brainstorming techniques; Methods to improve
Brainstorming Sessions.
Opportunity Presenting the Identified problems; Identifying the Entrepreneurial
identification and Style; Customers and Markets; Identifying opportunity using Porter’s
validation five forces; Application of Growth and Generic Strategies; Class
Activity: Cases on Indigo Airlines and HUL Growth Strategies.
Customer and Segmentation and Targeting; Identifying Jobs, Pains, and Gains and
markets Early Adopters; Crafting Value Proposition Canvas (VPC); Finding
Product Model Fit; Class Activity: Outcome-Driven Innovation;
Presenting VPC.
Unit-2 Business Model, Validation and MVP Contact
Hours:20
Business model Basics of Business Model and Lean Approach; Sketching the Lean
canvas Canvas; Risks and Assumptions; Presenting Lean Canvas
Development of Blue Ocean Strategy - Plotting the Strategy Canvas; Four Action
competitive Framework: Eliminate-Reduce-Raise-Create Grid of Blue Ocean
strategy Strategy; Competitive Sustainable Advantage for Startup; VRIO
Framework.
Business solution Building Solution Demo and Conducting Solution Interviews; Problem-
and validation Solution Fit; Building MVP; Product-Market Fit; Presenting MVP.
Unit 3 Financial Planning, Team Building, Regulations Contact
Hours:20
Financial Cost Structure - Estimating Costs; Revenues and Pricing: Revenue
planning Streams, Revenue Types, Identifying Secondary Revenue Streams,

128 | P a g e
 Estimating Revenue and Price; Profitability Checks; Bootstrapping and
Initial Financing; Practising Pitch
Team building Shared Leadership; Hiring and Fitment, Team Role and
Responsibilities; Collaboration tools and techniques: explore Slack;
Strategies for Effective Team Building
Marketing and Positioning and Branding; Channels; Sales Planning; Selling skills;
regulation Project Management for Start-ups; Project tracking with Trello and
Slack; Basics of Business Regulations; How to Get Help to Get Started.

d. Textbooks / Reference Books

TEXT BOOKS
T1 Maurya, A., 2012. Running Lean: Iterate from Plan A to a Plan That Works. O'Reilly
Media. ISBN: 978-1449305178.
T2 Roy, R., 2012. Entrepreneurship, 2nd Edition, Oxford University Press. ISBN: 978-
0198072638.

REFERENCE BOOKS
R1 Czikszentmihalyi, M. 2008. Flow: The Psychology of Optimal Experience, Harper
Perennial Modern Classics. ISBN: 978-0061339212.
R2 Sarasvathy, S. D., 2009. Effectuation: Elements of Entrepreneurial Expertise, Edward
Elgar Publishing Ltd. ISBN: 978-1848445727.
R3 Ries, E., 2011. The Lean Startup: How Today's Entrepreneurs Use Continuous
Innovation to Create Radically Successful Businesses, The Crown Publishing Group.
ISBN: 978-0307887894.
R4 Kim, W. C. &Mauborgne, R., 2005. Blue Ocean Strategy, Harvard Business School Press
Boston, Massachusetts. ISBN: 978-1633692749.
Blank, S., 2005. The Four Steps to the Epiphany: Successful Strategies for Startups That
Win. K&S Ranch ISBN: 978-0989210509.

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Semester End
Internal Examination
Assessment (SEE)
(CAE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

S. Type of Weightage of Frequency of Final Remarks

129 | P a g e
 No. Assessment actual Task Weightage in (Graded/
conduct Internal Non-Graded)
Assessment

1 Assignment 12 marks of One Per Unit 6 marks

in each
form of Case assignment
Study/Project designed with Graded
based on rubrics
Data
Analytics.
2 20 marks for 2 per semester 20 marks
Exam one MST Graded

3 12 marks for One per Unit 4 marks

Quiz/Test each test Graded

4 NA One per Non-Graded:

lecture topic Engagement
Homework (of 2 Task Non graded
questions)

5 Discussion NA One per 4 marks

Chapter Graded
Forum
6 Presentation NA NA NA Non graded
7 Attendance
and
NA NA 2 marks Graded
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

f. CO-PO Mapping
PO/CO PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 2
CO2 3 3
CO3 3 3
CO4 3 3
CO5 2 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)

130 | P a g e
 Low correlation (1)

SN Course Social Entrepreneurship L T P S C CH Course Type

Code:22BAT-
Elective
744

34 4 0 0 0 4 4 Program
Code MB301
PRE-REQUISITE Basic understanding of startups and social
entrepreneurship
CO-REQUISITE Understanding of Startup conditions
ANTI-REQUISITE None

131 | P a g e
a. Course Objectives
 To provide an opportunity to the students to understand social
entrepreneurship and entrepreneurial opportunities
 To build competency in students about culture, models and approaches of social
entrepreneurship and scope for social Entrepreneurship in India and enterprise
creation

b. Course Outcomes
CO1 To understand the conceptual framework of social entrepreneurship and identifying
various factors influencing the social entrepreneurial approach.
CO2 To acquire and apply an understanding of the fields of social entrepreneurship and
social “entrepreneurism”
CO3 To analyse the feasibility of different elements of a social enterprise like marketing,
finance, human resources, operations and technology.
CO4 To evaluate the sustainability of a social enterprise for the long run.
CO5 To Develop a basic business plan and investment ‘pitch’ for scaling an existing social
venture

c. Syllabus
Unit-1 Social Entrepreneurship- Introduction Contact Hours:20
Introduction
Introduction to Social Entrepreneurship-Meaning, definition, concept,
evolution, Entrepreneur vs Entrepreneurship. Types of Entrepreneurs.
The Socio-Economic Context of Social Entrepreneurship, The social
Sector and its Challenges
Characteristics The characteristics of social entrepreneurs, social catalysts, socially
aware, opportunity seeking, innovative, resourceful, accountable.
Differences between Business and Social entrepreneur.
Dimensions The four dimensions of social entrepreneurship, The Timmons Model of
the Entrepreneurship Process, The PCDO (The People, Context, Deal,
and opportunity)frame work, Marketing of Social Ventures.

Unit-2 Business Model and Enterprise launching Contact Hours:20

Business Model Social Business Model, Social Venture Opportunity Identification

Social Venture Assessing Social Venture opportunities, Social Impact Theory Society
opportunities – Trust and Company registration

Enterprise Enterprise launching and its procedures, Developing social venture

launching strategy & plan; preparation and launch.

Unit-3 Funding and Challenges of Social Venture Contact Hours:20

132 | P a g e
Venture entry Venture entry: Positioning the firm for social & strategic advantage.
Funding Social Ventures, Sources of Funds, Greenfield Investment
Social Impact Strategies for sealing social impact, Measurement of Social Impact
Case Study
Social Entrepreneurship and the challenges of scale, Social
Entrepreneurship in developing countries and in India. (Bangladesh
Rural Advancement Committee (BRAC), The Grameen Bank (GB), The
Self Employment Women’s Association (SEWA), Aravind Eye
Hospital, Barefoot College, Bhartia Samruddhi Investment &Consulting
Services (BASIX), Narayana Hrudayalaya Institute of Medical Sciences,
Technology Informatics Design Endeavour (TIDE).

d. Textbooks / Reference Books

 Robert Hisrich, Michael Peters and Dean Shepherd Entrepreneurship, New Delhi,
Tata McGraw-Hill Publishing Company Limited.
 Robert A. Philips Margret BonefielRitesh Sharma, Social entrepreneurship, the next
big business opportunity Global Vision Publishing House, New Delhi, 2011
 Jill Kickul and Thomas S.Lyons, Routledge, Understanding social entrepreneurship,
the relentless pursuit of mission in an ever changing world, New York, 2012
 DinanathKaushik, Studies in Indian Entrepreneurship, New Delhi, Cyber Tech
Publications
 Kaliya Moorthy and Chandrasekhar, Entrepreneurial Training: Theory and Practice,
New Delhi, Kanishka Publishers.
 S.S.Khanka, Entrepreneurship in India, perspective and practice, Akansha
publishing house, New Delhi, 2009
 Gopalkrishnan (2014) The Entrepreneur’s Choice: Cases on Family Business in
India, New Delhi, Routledge Taylor& Francis Group.
 Vasanth Desai, Entrepreneurial development, Himalaya Publishing House, 2008,
web resources

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Internal Semester End Examination
Assessment (CAE) (SEE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

133 | P a g e
 SL Type of Weightage of Frequency Final Weightage in Remarks
No. Assessment actual conduct of Task Internal
(Graded/Non-
Assessment
Graded)
1 Assignment 10 marks of each One Per 10 marks
assignment Unit Graded

2 Mid 20 marks for one 2 per 20 marks

Semester MST semester Graded
Test
3 12 marks for One per 4 marks
Surprise Test Graded
each test Unit
4 NA One per Non-Graded:
lecture Engagement Task
Homework Non graded
topic (of 2
questions)
5 4 marks of each 2 per Unit 4 marks
Quiz Graded
quiz
6 Discussion NA One per Non Graded:
Chapter Non graded
Forum Engagement Task
7 Presentation NA NA NA Non graded
8 Attendance
and
NA NA 2 marks
Engagement
Score on BB

f. CO-PO Mapping
Course Outcome PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 3
CO2 3 2
CO3 3 2
CO4 3 3 3
CO5 2 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

134 | P a g e
 4th Semester
SN Course Project Management L T P S C CH Course Type
Code:22BAT-751
PC

35 3 0 0 0 3 3 Program
Code MB301

PRE-REQUISITE Basic knowledge of Management functions

CO-REQUISITE

ANTI-REQUISITE

a. Course Objectives

135 | P a g e
 1. To develop a systems approach among students in carrying out various projects in
business organization by emphasizing on optimum utilization of resources.
2. To develop among students the project management capabilities.

Course Outcomes
CO1 To enable the students to understand the Comprehend Basics of project management, design,
development, and feasibility study of project.

CO2 To able to prepare the project plans, schedules, allocations of resources, cost and financing
of project.

CO3 To analyze the risks involved in Project Management.

CO4 To perform Project monitoring, controlling and performance measures.

CO5 To leverage the use of technological features in Project management and control.

b. Syllabus
Unit-1 Basics of Project Management Contact Hours: 15

Concept and Types Project Definition, Nature, functions/ Characteristics, classification, Project
Phases &life cycle, Systems Approach in project management, systems
development life cycle, Project Stakeholders, Role-responsibilities &core-
skills of the project manager, Unique Challenges in the Project Management
Environment

Project Selection Project feasibility: technical, financial, market, operational, legal &
regulatory, schedule, social
Application of Financial Techniques for Analysis of Projects (NPV, IRR,
Payback, Discounted Payback)

Project Developing a project plan, Scope Statement, Critical Success Factors,

Development Deliverables, Work Breakdown Structure, Schedule, Budget, Quality, Human
Resources Plan, Stakeholder List, Communication, Risk Register, Procurement
Plan

Unit-2 Project Planning, Scheduling& Risk Contact Hours: 15

Project Planning Planning fundamentals, project master plan

Tools and Work breakdown structure & other tools of project planning, work packages
Techniques

Project Scheduling Project Scheduling, Use of Gantt Charts & network diagrams, the critical path,
crashing of networks.

Project Risk Risk concept, Designing a Project Risk Management Plan (Risk Identification,
risk assessment, Risk Prioritization, Risk Response, Risk Management
Strategies& methods

Unit-3 Project Control, PMIS and Agile Contact Hours:15

Project Control Project control, control process, issues in project control, Cost control, Project

136 | P a g e
 Performance Measurement, Project Closure

Project Computer based tools, features of Project Management Information System,

Management applications of project management software (MS Projects).
Information
System

Agile and other Introduction to Agile, Agile Manifesto, Mindset and Principles Scrum and
PM recent Sprints, Artificial Intelligence in PM
developments

c. Textbooks / Reference Books

TEXT BOOKS
T1 Chandra, Prasanna, Projects: Planning, Analysis, Selection, Implementation & Review
10th Edition,Tata McGraw Hill.
T2 Nicholas, John M., Project Management for Business & Technology (Principles &
Practice), Pearson Education.
R. Panneerselvam and P. Senthil Kumar “Project Management” PHI learning India
PVT Ltd.,
REFERENCE BOOKS
R1 Clifford Gray & Erik Larson, Project Management, Tata McGraw-Hill.
R2 Shtub, Bard &Globerson, Project Management: Engineering, Technology and
Implementation, PHI
d. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Semester End
Internal Examination
Assessment (CAE) (SEE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

S. Type of Weightage of Frequency of Final Weightage Remarks
No. Assessment actual conduct Task in Internal
(Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per Unit 6 marks

in assignment
designed with
form of Case rubrics
Study/Project Graded
based on
Data
Analytics.

2 20 marks for one 2 per semester 20 marks

Exam Graded
MST

3 Quiz/Test 12 marks for One per Unit 4 marks Graded

137 | P a g e
 each test

4 NA One per lecture Non-Graded:

Homework topic (of 2 Engagement Task Non graded
questions)

5 Case study Non graded

6 Discussion NA One per Chapter 4 marks

Graded
Forum

7 Presentation NA NA NA Non graded

8 Attendance
and
NA NA 2 marks Graded
Engagement
Score on BB

9 Analysis of 4marks of each 1 per Unit 4 marks As applicable

Business analysis to course types
School depicted above

e. CO-PO Mapping

Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 2 3 3
CO2 2 3 2
CO3 2 3 3
CO4 2 2 3
CO5 3 3 2

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

138 | P a g e
SN Course Values and Ethics L T P S Cr Course Type
Code:22BAT- PC
752

34 2 0 0 0 2 Program
Code MB301
PRE-REQUISITE Fundamentals of Values and Ethics
CO-REQUISITE
ANTI-REQUISITE None

a. Course Objectives
To enable students understand key legal and regulatory obligations imposed on corporations;
Use of ethical theories and frameworks to analyze ethical dilemmas in business and resolve
practical problems; Identify different stakeholders and understand why they hold differing
perspectives on ethical issues

b. Course Outcomes

139 | P a g e
 Course After completing the course, the students will be able to:
Outcome
CO1 To understand the concepts of business ethics in an organization.

CO2 To be able to apply different theories of ethical governance in Indian and

global context.

CO3 To analyze emerging trends of corporate governance in Indian and global

context.

CO4 To evaluate best business practices to retain high performing people in the
organization.

CO5 To design the corporate governance reforms introduced by SEBI and World
Bank.

c. Syllabus

Unit-1 Contact Hours: 10

Ethics definition Meaning, scope, importance of ethics, definition, characteristics

Ethical theories Causes of unethical behavior; Ethical abuses; Work ethics; Code of conduct

Business ethics and Meaning, objectives, significance, Business ethics and corporate
Corporate governance, good and bad governance, characteristics of corporate
Governance: governance, mechanism of corporate governance.
Unit-2 Contact Hours: 10
Process of Corporate Issues in corporate governance, Globalization and corporate governance
governance
Modern trends Emerging trends in corporate governance, advantages of corporate
governance
Theories & Structure Features, structure & standards of corporate governance in India,
of corporate
governance
Unit-3 Contact Hours: 10
Ethical issues Ethical issues in International business practices, cross-cultural ethical
dilemmas & International business
CSR CSR-meaning, principles, strategy, best practices in Indian perspective
Major defects of corporate governance in India
Reforms Corporate governance Reforms: SEBI, World Bank

e. Textbooks / Reference Books

1. S.A. Sherlekar, Ethics in Management, Himalaya Publishing House

140 | P a g e
 2. William B. Werther and David B. Chandler, Strategic corporate social
responsibility, Sage Publications Inc
3. Robert A.G. Monks and Nell Minow, Corporate governance, John Wiley and Sons,

Reference Books:-

1. W.H. Shaw, Business Ethics, Cengage Learning

2. Beeslory, Michel and Evens, Corporate Social Responsibility, Taylor and Francis
3.Philip Kotler and Nancy Lee, Corporate social responsibility: doing the most good
for company and your cause, Wiley
4.Subhabrata Bobby Banerjee, Corporate social responsibility: the good, the bad and
the ugly, Edward Elgar Publishing
5. Satheesh kumar, Corporate governance, Oxford University, Press

f. Assessment Pattern - Internal and External

Theory
Components Continuous Internal Assessment (CAE) Semester End
Examination (SEE)
Marks 40 60
Total Marks 100

g. Internal Evaluation

S. Type of Weightage of Frequency Final Weightage in Remarks

No. Assessment actual conduct of Task Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for each One per 4 marks Graded

test Unit

4 Homework NA One per Non-Graded: Non graded

lecture topic Engagement Task
(of 2
questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

141 | P a g e
 7 Attendance NA NA 2 marks Graded
and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

j. CO-PO Mapping
Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 3

CO2 3

CO3 3

CO4 2

CO5 2 2 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Financial Products Marketing L T P S C CH Course Type

Code: and Relationship Banking
Skill
22BAT-753
Enhancement
37 1 0 0 0 1 1 Program
Code MB301
PRE- Marketing of Financial Products
REQUISITE
CO- Understanding of customer relationship
REQUISITE management in banking
ANTI-
REQUISITE

142 | P a g e
a. Course Objectives
This course enables students to
1. Learn and apply the concepts of marketing financial products to take
customers aware about various relevant financial products and services to create
value for them.
2. Use customer insight to make and sustain profitable relationships in view of
fast-paced changes taking place in the financial services sectors.

c. Course Outcomes

CO1 To understand the concepts and need of marketing of financial products &
services
CO2 To demonstrate the financial marketing concepts in real life situations
CO3 To perform the consumer behaviour analysis of various types of customers
CO4 To devise, implement and evaluate the effectiveness of the financial branding
strategies
CO5 To develop and operate an online relationship/sales management CRM system

d. Syllabus

Unit-1 Marketing financial products Contact Hours: 5

Marketing An introduction - Financial Products in the Services - Need for Marketing of
financial Financial Products-Distinguishing Financial Products Marketing with
products marketing goods.
Customer focus Consumer Behaviour - Factors Affecting Financial Services; Buyer
in marketing Behaviour and Behavioural profile of Customers. Situational Approach of
financial Consumer Behaviour
products
Marketing at Marketing at the Corporate Level and Unit/ SBU Level and Role of Marketing
the Corporate Research.
Level
Unit-2 Market Segmentation& Product Management Contact Hours: 5
Market Purpose and need for Segmentation. Segmentation Approaches- Target Market
Segmentation Selection - Undifferentiated Marketing - Differentiated Marketing -
Concentrated Marketing - Positioning in Financial Markets. Segmentation
strategies.
Product The Product Concept- Factors Influencing Product Strategies - Product Mix
management Strategies - Branding in Financial Products.
Strategic Strategic Decisions-Strategies involving the elements of Product-Promotion-
Decisions Pricing-Place-Physical Evidence and Attractions-People

143 | P a g e
 Unit-3 Customer Relationship Management Contact Hours:5
Relationship Management of Banker-Customer Relationship in Banking. Importance need
Banking and and benefits of CRM in marketing Financial Products. Steps in the relationship
CRM management process – Segment, Profile, Strategize, Execute, Monitor and
review.
Corporate The Bank-Corporate Customer Relationship - Factors Influencing the Bank-
Banking Corporate Customer Relationship - The Partnership-Relationship Lifecycle
Personal Selling Personal Selling skills. Role of technology in CRM implementation and
Future Outlook for CRM Usage in India.

e. Textbooks / Reference Books

TEXT BOOKS
T1. Solanki, R. B. and Malik, Rajeshwari, 2019. Marketing of Financial Products and
Services, 3rd Ed., JSR Publishing House, India, ISBN: 9387684628
T2. Avadhani, V. K., 2018. Marketing of Financial Services, 3rd Ed., Pearson Education,
India, ISBN: 978935142261-7

REFERENCE BOOKS
R1Buttle ,Francis and Maklan, Stan 2015. Customer Relationship Management: Concepts
and Technologies, 4th Ed., Routledge, ISBN:9781138498259
R2 Hawkins, D., Mothersbaugh, D. 2010. Consumer Behavior- Building Marketing
Strategy, 11th Ed., Tata McGraw Hill, India, ISBN:9780073381107

f. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

g. Internal Evaluation

S. Type of Weightage of Frequency Final Weightage Remarks

No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded

144 | P a g e
 MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2
questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

h. CO-PO Mapping

Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 2 2 2
CO2 3 3 2 2
CO3 3 2
CO4 3 3 2
CO5 3 2

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

145 | P a g e
SN Course Academic Research Writing Project L T P S C CH Course Type
Code:
PC
22BAR-764

37 0 0 0 24 6 0 Program Code
MB301

PRE-REQUISITE Basic concepts of Finance, Decision Science I & II

and Research methodology

CO-REQUISITE Knowledge of Data Analytics and Software

ANTI- N/A
REQUISITE

SN Course Industry Immersion Project L T P S C CH Course Type

Code:
PC
22BAR-764

37 0 0 0 24 6 0 Program Code
MB301

146 | P a g e
PRE-REQUISITE Basic concepts of Finance, Decision Science I & II
and Research methodology

CO-REQUISITE Knowledge of Data Analytics and Software

ANTI- N/A
REQUISITE

SN Course International Project L T P S C CH Course Type

Code:
PC
22BAR-764

37 0 0 0 24 6 0 Program Code
MB301

PRE-REQUISITE Basic concepts of Finance, Decision Science I & II

and Research methodology

CO-REQUISITE Knowledge of Data Analytics and Software

ANTI- N/A
REQUISITE

SN Course Social Outreach Initiatives Project L T P S C CH Course Type

Code:
PC
22BAR-764

37 - 0 0 0 24 6 0 Program Code
MB301

PRE-REQUISITE Basic concepts of Finance, Decision Science I & II

and Research methodology

CO-REQUISITE Knowledge of Data Analytics and Software

ANTI- N/A
REQUISITE

147 | P a g e
SN Course Case Writing Project L T P S C CH Course Type
Code:
PC
22BAR-764

37 0 0 0 24 6 0 Program Code
MB301

PRE-REQUISITE Basic concepts of Finance, Decision Science I & II

and Research methodology

CO-REQUISITE Knowledge of Data Analytics and Software

ANTI- N/A
REQUISITE

SN Course Rural Immersion Project L T P S C CH Course Type

Code:
PC
22BAR-764

37 0 0 0 24 6 0 Program Code
MB301

PRE-REQUISITE Basic concepts of Finance, Decision Science I & II

and Research methodology

CO-REQUISITE Knowledge of Data Analytics and Software

ANTI- N/A
REQUISITE

148 | P a g e
SN Course Entrepreneurship Project L T P S C CH Course Type
Code:
PC
22BAR-764

37 0 0 0 24 6 0 Program Code
MB301

PRE-REQUISITE Basic concepts of Finance, Decision Science I & II

and Research methodology

CO-REQUISITE Knowledge of Data Analytics and Software

ANTI- N/A
REQUISITE

FINAL RESEARCH PROJECT

PROPOSED APPROACH BOS-2022
1 Keeping in mind the Count of Students in the program and number of students allocated to faculty, it is
natural tendency calling for the Compliance of Project Completion Process only. Also it is difficult to
identify such a large number of relevant and impactful research ideas worth worked upon. Hence, it is
recommended the projects may be allocated to students on Group basis rather than Individually with a
judicious mix of Slow and Fast Learners constituting a Team.
Further, this shall promote Peer to Peer learning and enhances other Program Specific Skills of the
students. .
2 The Choices from the students can be made for registering in any of the following Project Groups
categories as a Continuous Improvement Initiative:
3 The Groups may be given Outcome OrientedTargets:
Type of Project Outcome Expected
Research Project Research Paper Publication
Live Project Looking for a Problem Solution, Creation of an
Entrepreneurial Venture etc.
Community Based Project Social Outreach Initiatives (assisting small and marginal
businessman, benefitting lower income strata with noble
ideas etc.)

Case Writing Projects The students may be required to develop a case study on
any Socially or Industry specific problem or topic.
4
The Evaluation of the Students to be done on the basis of :

Level of Quality of the Outcome (20 Marks)

Feedback of Stakeholders involved (Industry, Community etc.) (20 Marks)

Novelty of the Idea/task/work (20 Marks)

Social Impact of the work produced. (20 Marks)

149 | P a g e
 Instructor/Guide Feedback (20Marks)

Total : 100 Marks

Optional Assessment Tools

Learning
S.N
Technique Activity Type Solves the Problem of Taxonomic Description
o.
Dimensions
students write
about 3 things they
learned in the
Application:
3-2-1 lecture, 2 things
Active/Engaged Analysis and
Technique / Low they found
Learning, Graphic Critical
1 minute Motivation/Engagement, particularly
Organizing, Reflecti Thinking,
paper / Exit Surface Learning interesting from
ng Learning How
slips the lecture, and 1
to Learn
question they still
have about the
lecture content.
modeled on the
Three-Minute
Thesis (3MT)
Application:
Learning competition,
Lack of Participation, Creative
Assessment, students have three
3-Minute Low Thinking,
2 Presentation, minutes to present
Message Motivation/Engagement, Application:
Reciprocal Teachin a compelling
Surface Learning Problem
g argument and to
Solving, Caring
support it with
convincing details
and examples.
3 Active Active/Engaged Insufficient Class Foundational ARDs are
Reading Learning, Learning Preparation, Surface Knowledge, incomplete
Documents Assessment, Readin Learning Application: documents that
(ARDs) g Analysis and students have to
Critical complete on their
Thinking, own before a
Learning How lecture. In order to
to Learn finish the
document, students

150 | P a g e
 Learning
S.N
Technique Activity Type Solves the Problem of Taxonomic Description
o.
Dimensions
must locate and
comprehend the
new data. Different
degrees of
understanding and
critical analysis
may be reached by
ARDs since they
support tasks
which foster
readers at many
levels.
An advance
organizer is a tool
used to introduce
the lesson topic
and illustrate the
relationship
Foundational between what the
Insufficient Class
Active/Engaged Knowledge, students are about
Advance Preparation, Low
4 Learning, Caring, to learn and the
Organizers Motivation/Engagement,
Graphic Organizing Learning How information they
Poor Attention/Listening
to Learn have already
learned. This tool
helps students
understand, retain
& remember
information even
with overload.
In Affinity
Grouping,
Application: individual students
Graphic Analysis and generate ideas and
Lack of Participation,
Affinity Organizing, Critical identify common
5 Low Motivation/Engage
Grouping Reciprocal Teachin Thinking, themes. Then,
ment
g Human Dimensi students form
on groups to sort and
organize the
ideas accordingly.
Foundational During last 15
Knowledge, minutes of class,
Application: ask students to
Analysis and write a short news
Critical article about how a
Active/Engaged Thinking, major point applies
Application Learning, Learning Application: to a real-world
6 Poor Attention/Listening
Article Assessment, Writin Creative situation. An
g Thinking, alternative is to
Application: have students write
Problem a short article
Solving, about how the
Learning How point applies to
to Learn their major.

151 | P a g e
 Learning
S.N
Technique Activity Type Solves the Problem of Taxonomic Description
o.
Dimensions
Foundational
Knowledge,
Application:
Analysis and each team member
Critical assumes a different
Thinking, role with specific
Analytic Reciprocal Application: responsibilities to
7 Poor Attention/Listening
Teams Teaching Creative perform while
Thinking, listening to a
Application: lecture or watching
Problem a video.
Solving,
Learning How
to Learn
questionnaire that
students fill out at
the beginning of a
Active/Engaged Insufficient Class
Background Foundational course or start of a
Learning, Learning Preparation,
8 Knowledge Knowledge, new unit that helps
Assessment, Writin Low Motivation/Engage
Probe Caring teachers identify
g ment
the best starting
point for the class
as a whole.
students research a
Application: current problem of
Low Analysis and their choice,
Briefing Active/Engaged
9 Motivation/Engagement, Critical summarize the
Paper Learning, Writing
Surface Learning Thinking, Carin main issues, and
g present solutions to
a specific audience.
a strategy that
begins with a
question printed at
the top of a paper.
The paper is
circulated from
student to student.
Each student
Application: responds with one
Low Analysis and or two sentences
Active/Engaged
10 Chain Notes Motivation/Engagement, Critical related to the
Learning, Writing
Surface Learning Thinking, Carin question and
g passes it on to the
next student. Upon
receiving the
previous “chain of
responses,” a
student adds a new
thought or builds
on a prior
statement.
Active/Engaged Low Foundational individual students
11 Class Book
Learning, Writing Motivation/Engagement Knowledge, work together to

152 | P a g e
 Learning
S.N
Technique Activity Type Solves the Problem of Taxonomic Description
o.
Dimensions
plan and ultimately
Application:
submit a scholarly
Creative
essay or research
Thinking,
paper. Then all
Integration and
students’ papers
Synthesis, Carin
are
g
published together.
Students look for
Application:
recent events or
Analysis and
developments in
Critical
the real world that
Thinking,
Active/Engaged are related to their
Lack of Participation, Application:
Contempora Learning, Group coursework, then
Low Problem
12 ry Issues Work, Learning analyze these
Motivation/Engagement, Solving,
Journal Assessment, Project current affairs to
Surface Learning Integration and
Learning, Writing identify the
Synthesis,
connections to
Human
course material in
Dimension, Cari
entries that they
ng
write in a journal.
three-by-five inch
index cards that
students create to
use during
preparation for
Application:
exams, on which
Active/Engaged Cheating, Surface Analysis and
13 Crib Cards they write
Learning Learning Critical Thinkin
whatever
g
information they
believe will be
useful to them
from a particular
lecture.
Students use
computer-based
tools, such as
Active/Engaged
Foundational video, audio,
Learning, Learning
Knowledge, graphics, and web
Assessment,
Digital Low Application: publishing, to tell
14 Presentation,
Storytelling Motivation/Engagement Creative personal or
Project
Thinking, Carin academic stories
Learning, Reflectin
g about life
g
experiences
relevant to
course themes.
15 Dyadic Active/Engaged Surface Learning Foundational students: 1).
Essays Learning, Writing Knowledge, complete a content
Integration and unit, identify a
Synthesis, central question,
Learning How and draft an answer
to Learn to that question, 2).
exchange questions
with a peer and

153 | P a g e
 Learning
S.N
Technique Activity Type Solves the Problem of Taxonomic Description
o.
Dimensions
prepare responses,
and 3). pairs read
and compare the
model and in-
class answers.
student pairs take
turns asking each
Foundational
other questions that
Knowledge,
Active/Engaged tap into values,
Integration and
Dyadic Learning, Low attitudes, beliefs,
16 Synthesis,
Interviews Reciprocal Teachin Motivation/Engagement and prior
Human
g experiences that
Dimension, Cari
are relevant to
ng
course content or
learning goals.
Frame is a template
of sentence stems
that provides the
shape of a short
Application:
essay, but not the
Analysis and
content. Students
Critical
Active/Engaged Cheating, Insufficient complete the
Thinking,
17 Frame Learning, Group Class Preparation, sentences,
Integration and
Work, Writing Surface Learning expressing their
Synthesis,
ideas in their own
Learning How
words, but doing
to Learn
so within a clear
and
organized framewo
rk.
group members are
given pieces of
information and
asked to place
Foundational
Graphic them in the blank
Insufficient Class Knowledge,
Organizing, Group cells of a grid
Preparation, Lack of Integration and
18 Group Grid Work, according to
Participation, Synthesis,
Learning Assessme category rubrics,
Surface Learning Learning How
nt which helps them
to Learn
clarify conceptual
categories and
develop
sorting skills.
the instructor
provides a set of
Foundational partial notes that
Active/Engaged
Guided Poor Attention/Listening, Knowledge, students complete
19 Learning,
Notes Poor Note-Taking Learning How during the lecture,
Note Taking
to Learn focusing their
attention on
key points.
Invent the Active/Engaged Cheating, Surface Foundational students write a
20
Quiz Learning, Learning Knowledge, limited number of

154 | P a g e
 Learning
S.N
Technique Activity Type Solves the Problem of Taxonomic Description
o.
Dimensions
test questions
related to a recent
Application:
learning module
Analysis and
and then create an
Critical
answer sheet, or
Problem Solving Thinking,
alternately a model
Caring,
answer and scoring
Learning How
sheet, to
to Learn
accompany the
test questions.
students complete
a written response
Foundational to a reading
Knowledge, assignment that
Active/Engaged
21 IRAs Surface Learning Caring, includes three
Learning, Writing
Learning How components: 1)
to Learn Insights, 2)
Resources, and
3) Application.
Foundational
students work in
Knowledge,
small groups to
Active/Engaged Application:
develop knowledge
Learning, Group Lack of Participation, Analysis and
about a given topic
22 Jigsaw Work, Low Motivation/Engage Critical
before teaching
Reciprocal Teachin ment Thinking,
what they have
g Caring,
learned to
Learning How
another group.
to Learn
students use the
Internet to engage
Foundational in fact-finding and
Online
Knowledge, information
Resource Active/Engaged Low
23 Application: processing
Scavenger Learning, Games Motivation/Engagement
Problem exercises using
Hunt
Solving, Caring instructor-specified
library and
Internet sources.
set of people and
digital resources an
individual can
Active/Engaged
access for the
Learning, Graphic Integration and
Personal specific intent of
Organizing, Low Synthesis,
Learning learning
24 Learning Motivation/Engagement, Caring,
Environmen something.
Assessment, Project Surface Learning Learning How
t Students illustrate
Learning, Reflectin to Learn
the potential
g
connections
through a visible
network of the set.
25 Punctuated Active/Engaged Poor Attention/Listening Learning How students listen to
Lecture Learning, to Learn the lecture for
Reflecting approximately 15
to 20 minutes. At

155 | P a g e
 Learning
S.N
Technique Activity Type Solves the Problem of Taxonomic Description
o.
Dimensions
the end of the
lecture segment,
the teacher pauses
and asks students
to answer a
question about
what they are
doing at that
particular moment.
Application:
A created situation
Creative
in which students
Group Work, Thinking,
deliberately act out
Learning Application:
Lack of Participation, or assume
Assessment, Problem
Low characters or
26 Role Play Presentation, Solving,
Motivation/Engagement, identities they
Project Learning, Integration and
Surface Learning would not
Reciprocal Teachin Synthesis,
normally assume to
g Human
explain /interpret
Dimension, Cari
things
ng
the professor
Application: presents a partial
Sentence Low Analysis and sentence that is
Active/Engaged
Stem Motivation/Engagement, Critical structured to
27 Learning,
Predictions Poor Attention/Listening, Thinking, prompt students to
Reflecting
(SSP) Surface Learning Integration predict select
and Synthesis aspects of the
upcoming lecture.
students use
Application:
handwritten words
Analysis and
and visual
Graphic Critical
elements such as
Organizing, Thinking,
Sketch Poor Note-Taking, drawings, boxes,
28 Learning Application:
Notes Surface Learning lines, and arrows to
Assessment, Creative
illustrate the main
Note Taking Thinking,
concepts from a
Integration
lecture, as well as
and Synthesis
their interrelations.
The instructor
Foundational provides students
Knowledge, with a provocative
Application: statement and
Poor Attention/Listening,
Support a Active/Engaged Analysis and prompts them to
29 Poor Note-Taking,
Statement Learning, Writing Critical locate details,
Surface Learning
Thinking, examples, or data
Learning How in their lecture
to Learn notes to support
the statement.
30 Student- Active/Engaged Cheating, Surface Foundational Divide the class
generated Learning, Learning Knowledge, into groups and
test Problem Solving Application: assign each group a
questions Analysis and topic on which
Critical they are each to

156 | P a g e
 Learning
S.N
Technique Activity Type Solves the Problem of Taxonomic Description
o.
Dimensions
Thinking, create a question
Caring, they would expect
Learning How to be on exam and
to Learn answer.
A game in which
student teams take
turns selecting a
square from a grid
that is organized
vertically by
category and
Games, Group Insufficient Class horizontally by
Work, Learning Preparation, Lack of Foundational difficulty. Each
Team
31 Assessment, Participation, Knowledge, square shows the
Jeopardy
Reciprocal Teachin Low Motivation/Engage Caring number of points
g ment the team can earn
if they answer a
question correctly,
and more
challenging
questions have the
potential to earn
more points.
Foundational
Knowledge,
Application:
Analysis and
Critical
students work in
Thinking,
groups to prepare
Application:
Active/Engaged Low for a test. They
Test-Taking Problem
32 Learning, Motivation/Engagement, then take the test,
Teams Solving,
Problem Solving Surface Learning first individually
Integration and
and next as
Synthesis,
a group.
Human
Dimension,
Caring,
Learning How
to Learn
Application: students take turns
Think- Active/Engaged Lack of Participation,
Problem solving problems
Aloud-Pair Learning, Group Low
33 Solving, aloud while a peer
Problem Work, Motivation/Engagement,
Learning How listens and
Solving Problem Solving Surface Learning
to Learn provides feedback.
34 Think-Pair- Active/Engaged Lack of Participation, Application: the instructor poses
Share Learning, Low Analysis and a question, gives
Discussion, Motivation/Engagement, Critical students a few
Group Work Surface Learning Thinking, minutes to think
Application: about a response,
Problem and then asks
Solving, students to share
Integration their ideas with a
and Synthesis partner.

157 | P a g e
 Learning
S.N
Technique Activity Type Solves the Problem of Taxonomic Description
o.
Dimensions
Hence Think-Pair-
Share.
pause your lecture
and call on a
Application:
student at random
Analysis and
Active/Engaged to “translate” the
Critical
Translate Learning, Poor Attention/Listening, information you
35 Thinking,
That! Reciprocal Teachin Surface Learning just provided into
Application:
g plain English for
Creative Thinki
an imagined
ng
audience that
you specify.
The Triple Jump is
a problem-solving
technique that is
particularly
effective in courses
that are
practical in nature
and are well-suited
to real-world
problems. The
three basic steps of
the Triple Jump
are:
Step 1: Students
individually review
Application:
the case/problem
Analysis and
and give a
Critical
Group Work, preliminary
Low Thinking,
Learning assessment
Motivation/Engagement, Application:
36 Triple Jump Assessment, (e.g. what I know,
Poor Attention/Listening, Problem
Presentation, what I need to
Surface Learning Solving,
Project Learning know, how I can
Integration and
find it out).
Synthesis, Carin
Step 2: Students
g
individually
conduct research to
find the
information they
need to
offer a solution.
Step 3: Students
present a final
analysis (e.g. here
are the key issues
of the case and
here
is how I would
solve it or here is
the answer).
Update your Active/Engaged Insufficient Class Foundational Update Your
37
classmate Learning, Writing Preparation Knowledge, Classmate is a

158 | P a g e
 Learning
S.N
Technique Activity Type Solves the Problem of Taxonomic Description
o.
Dimensions
short writing
Application:
activity where
Analysis and
students explain
Critical
what they learned
Thinking,
in a previous class
Caring,
session to set the
Learning How
stage for
to Learn
new learning.
In Variations,
Application:
students create an
Analysis and
altered version of
Critical
Group Work, the original, such
Thinking,
Learning Cheating, Surface as rewriting the
38 Variations Application:
Assessment, Learning ending of a story or
Creative
Project Learning imagining the
Thinking,
consequences of a
Application:
changed event
Problem Solving
in history.
In What? So What?
Now What?
Journals, students
What? So
Active/Engaged Caring, reflect on their
What? Now
39 Learning, Surface Learning Learning How recent course-
What?
Reflecting, Writing to Learn related activities as
Journals
they respond to
each prompt in a
journal entry.

159 | P a g e
SN Course Code: Behavioural Finance and L T P S C CH Course Type
22BAT-754 Analytics
Elective

37 4 0 0 0 4 4 Program Code
MB301

PRE-REQUISITE Basic concepts of Finance, Decision Science

I & II and Research methodology

CO-REQUISITE Knowledge of Data Analytics and Software

ANTI-REQUISITE N/A

a. Course Objectives
1. To give an exposure to students about new dimension of Behavioral Finance in
Financial Markets.
2. To enable students to apply financial analytics for the domain for Standard
Finance and Behavioral Finance in actual financial markets.

b. Course Outcomes

CO1 To gain an understanding of the concepts of behavioral finance

CO2 To Analyze psychographic models used in behavioral finance by retail investors for
investment decisions

CO3 To analyze the effect of different Behavioral biases on various investment decisions

CO4 Differentiating the different investors' behavior in Indian Financial Markets using
segmentation

CO5 To evaluate investment decisions by retail investors using emerging trends in

financial markets

c. Syllabus
Unit-1 Understanding Financial Statement Contact
Hours:20

Introduction to What is Behavioural Finance? – The Big Picture, Standard Finance

Behavioral v/s Behavioural Finance, The Role of Behavioural Finance in
Finance Creating a Successful Advisory Relationship. The History of
Behavioural Finance – Historical Perspective on the link between
Psychology and Economics, Modern Behavioural Finance,
Psychographic Models used in Behavioural Finance; Introduction to

160 | P a g e
 Behavioural Biases – Definition and Categorization, Differences
between Cognitive and Emotional Biases.

Efficient Market Capital Asset Pricing Model, Misconceptions about Market

Hypotheses Efficiency, & Agency Theory Incorporating Investor Behaviour into
the Assets Allocation Process.

Unit-2 Investor Biases Contact

Hours:20

Heuristics and Implication of Heuristics and Biases for Financial Decision-Making.

Biases;Individual Individual Investors and the Force of Emotion, Behavioral Factors
Investor Explain Stock Market Puzzles? Rational Managers and Irrational
Behaviour; Investors. Behavioral Corporate Finance and Managerial Decision-
Behavioural Making.
Corporate
Finance

Investor Biases Investor Biases- Overconfidence, Representativeness, Anchoring,

Mental Accounting, Loss Aversion, Framing, Availability bias and
others

Unit-3 Application of Behavioral Finance to Asset Contact

Allocation andBehavioural Investor Types Hours:20

Theoretical Gender, Personality Type, and Investor Behaviour. Psychographic

Models for Models used in Behavioural Finance: Investor Personality Types and
Investor Investors’ Segmentations (Barnewell Two-way model; BB&K Five
Behaviour way personality model).

Neuro-Economics The next Frontier for Explaining Investor Behaviour. Behavioral

Investing and Neuro-Finance.
Introduction to ESG Funds, Green Bonds ,Social Bonds/Impact
Emerging Trends Bonds, Integrating Environmental, Social and Governance (ESG)
In Portfolio criteria into investment
Management

e.Textbooks / Reference Books

T1 Pompian, M. 2006. Behavioral Finance and Wealth Management.Ist Ed. Wiley: New
Jersey. ISBN: 0-471-74517-0.
T2 Ackert, L. and Deaves, R. (2015). Behavioral Finance.Ist Ed. Mason, OH: South-
Western Cengage Learning. ISBN: 978-0-324-66117-0.

161 | P a g e
R1Belsky, G. and Gilovich, T. 1999. Why Smart People Make Big Money Mistakes—And
How to Correct Them: Lessons from the New Science of Behavioral Economics. 2nd Ed.
Simon & Schuster: New York. ISBN: 0-684-84493-1.
f. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Semester End
Internal Examination
Assessment (SEE)
(CAE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

SlNo. Type of Weightage of Frequency Final Remarks
Assessment actual conduct of Task Weightage in (Graded/
Internal Non-Graded)
Assessment

1 Assignment 12 marks of One Per 6 marks

in each Unit
form of Case assignment
Study/Project designed with Graded
based on rubrics
Data
Analytics.
2 20 marks for 2 per 20 marks
Exam one MST semester Graded

3 12 marks for One per Unit 4 marks

Quiz/Test each test Graded

4 NA One per Non-Graded:

lecture topic Engagement
Homework (of 2 Task Non graded
questions)

5 Discussion NA One per 4 marks

Chapter Graded
Forum
6 Presentation NA NA NA Non graded
7 Attendance
and
NA NA 2 marks Graded
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above
162 | P a g e
 9

g. CO-PO Mapping
Course Outcome PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 2

CO2 2 2

CO3 2 3 1 1

CO4 1 2 2 2 1

CO5 1 2 2 2 1 1

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

163 | P a g e
 SN Course Investment Management L T P S C CH Course Type
Code:22BAT- Elective
755

40 4 0 0 0 4 4 Program
Code MB301
PRE-REQUISITE Basic Concepts of finance and financial products
and services
CO-REQUISITE Financial Intuitions and their products
ANTI-REQUISITE None

a. Course Objectives
a. To acquaint students with the theoretical and practical aspects of investment management.
b. To give a practical exposure of analyzing the available investment options for investment
through different valuation methods.

b. Course Outcomes
CO1 To demonstrate knowledge of investment management and investment avenues
CO2 To able to compute historical and expected returns, as well as risk measures and
comprehend the importance of the risk-return relationship.
CO3 To apply security analysis tools & techniques to compare the stocks of different companies
CO4 To do the valuation of different asset classes.
CO5 To compare the performance of different investment portfolios

c. Syllabus
Unit-1 Contact Hours: 20
Investment Concept of Investment, Investment objectives, Investment and speculation,
Features of a good investment, Investment Process

Investment Avenues Bonds, Preference shares, Equity shares, Public issue, private placement,
Right issue, Government securities, Post office deposits, Real estates,
venture capital, mutual fund, precious metals, life insurance etc. Alternative
Investments: Private Equity, Hedge Funds.
Risk & Return Meaning & concept of return, determinants of required rates of return, various
techniques used in measurement of return; Concept of Risk, Types of Risk-
Systematic risk, Unsystematic risk, Calculation of Risk (SD &Variance) of
individual security, Portfolio’s Risk and Return.

Unit-2 Contact Hours: 20

Investment companies Concept and Functions of Investment companies, Classification of Investment
companies. Individual investor’s life cycle, portfolio management process and
importance of asset allocation
Investment Theories Efficient Market theory: Weak, semi strong and strong forms of efficiency;
Introduction to portfolio management, Markowitz portfolio theory;
Models Introduction to asset pricing models: The capital asset pricing model (CAPM)
and Arbitrage pricing theory (APT), Multifactor models of risk and return
estimation.
Unit-3 Contact Hours: 20
Analysis and Macro analysis and micro valuation of the stock market, industry analysis, and
Management of company analysis. Technical analysis in brief, equity portfolio management
Shares strategies

164 | P a g e
Fixed Income Bond- Features of a bond, Types of Bonds and Bond Valuation. Preference
Securities Shares- Concept, Features, Yields. Equity shares- Concept, Valuation,
Dividend Valuation models.
Mutual Funds Mutual Funds- NAV, Performance evaluation of managed portfolios, Sharpe’s
index, Treynor's index and Jenson’s index.

d. Textbooks / Reference Books

T1 Bhalla V.K. 2008. Investment Management, 19th Revised Ed., S. Chand Publishing, ISBN-
13: 978- 8121912488.
T2 Prasanna, C. 2012. Investment Analysis and Portfolio Management, 4th Ed., Tata McGraw Hill,
India. ISBN-13: 978-0070249073.

R1 Alexander Gordon J. , Sharpe William F. , and Bailey Jeffery V. . 2100. Fundamentals of

Investments, 3rd Ed., Pearson, India. ISBN-13: 978-0132926171.

R2Sharpe, William F. 2008. Investors and Markets: Portfolio Choices, Asset Prices, and Investment
Advice, Princeton University Press, India. ISBN-13: 978-0691138503.

R3Maheshwari, Y. 2008. Investment Management, 5th Ed., PHI Learning Pvt. Ltd., India. ISBN
9788121334267

R4Kevin, S. 2015. Security Analysis and Portfolio Management, 2 nd Ed., PHI Learning Pvt. Ltd.
India. ISBN: 9788121351301.
e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Semester End
Internal Examination
Assessment (CAE) (SEE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

S. Type of Weightage of Frequency Final Weightage in Remarks
No. Assessment actual conduct of Task Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.

165 | P a g e
 2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for each One per 4 marks Graded

test Unit

4 Homework NA One per Non-Graded: Non graded

lecture topic Engagement Task
(of 2
questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

f. CO-PO Mapping
Course Outcome PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 2
CO2 3 3 3 2
CO3 2 2 2
CO4 3 3
CO5 2 3 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

166 | P a g e
SN Course Code: Marketing of Services L T P S Cr CH Course Type
22BAT-756 Elective

41 4 0 0 0 4 3 Program
Code MB301
PRE-REQUISITE Knowledge of concepts and fundamentals of
Marketing
CO-REQUISITE
ANTI-REQUISITE None

a. Course Objectives
1. This course aims at enabling students to apply marketing concepts and principles to
the unique challenges and opportunities of services industry to create customer value.
2.To enable students understand & analyse the current practices in the marketing of
service organizations, services marketing management and related concepts thereof
along with the current practices
3. To anticipate challenges faced by managers in solving the major issues pertaining
to newer service organizations.

b. Course Outcomes
CO1 To comprehend the nature of services and distinguish between products and services.
CO2 To identify the unique challenges of services marketing mix.
CO3 To analyse the role and relevance of quality in services.
CO4 To evaluate different service quality models in order to match customer expectation
and perception of services.
CO5 To design service quality servicescapes in order to reduce service failure and
building customer loyalty.

c. Syllabus
Unit-1 Contact Hours: 20
Introduction Meaning of services, Nature &Characteristics of services, Difference between
to Services Good and Services, Growth of Service Sector in India

Service Concept of Service Triangle, 8P’s of Service Marketing Mix,

Marketing
Mix
Service SERVQUAL, E-SERVQUAL, Gap Model of Service Quality,
Quality and
GAP
Consumer Search, experience and Credence property, Service Encounter, Customer
Behaviour in Expectation of Service, Zone of Tolerance, Factor influencing consumer
services expectation

Unit-2 Contact Hours: 20

Customer Factors influencing consumer perception of service, Customer Satisfaction
Perception Strategy for influencing customer perception

Managing Relationship Marketing: evolution of customer relationship, Goal of Relationship

Relations marketing, Benefits for customers and firms, Relationship value of customers,

167 | P a g e
 Customer profitability segments, Relationship development strategies,
Relationship challenges.
Employee Importance and role of employee and customer in service delivery, Boundary
and Customer Spanning Roles, emotional labour, Service Conflict, Strategies enhancing
Role in customer participations
service
delivery
Unit-3 Contact Hours: 20
Service Challenges in service innovation and design, Important consideration in service
Innovation innovation and design, types of service innovation, stages in Service innovation
and Design and development, Service Blueprinting, Building Service Blueprint
Physical Meaning of Physical Evidence, Physical evidence and affect on customer
Evidence and experience, Types of servicescapes, Strategic role of servicescapes, Framework
Service scape for understanding servicescapes, Guidelines for Physical Evidence Strategy
Service Service Failures, Impact of service failure and recovery, the service recovery
Recovery paradox, how customers respond to service failures, Service recovery strategies:
Fixing the customer, Fixing the problem.

d. Textbooks / Reference Books

T1: Zeithaml, Bitner, Gremler&Pandit. Service Marketing.5th edition. Tata McGraw Hill
Publishing, New Delhi.
T2: Lovelock Christopher H., Wirtz, J. and Chatterjee, J. Services Marketing: People,
Technology, Strategy. 6th edition. Pearson Education, New Delhi.
T3: Jha, S. M. (2003). Services Marketing.6thedition. Himalaya Publishing House. New
Delhi.
R1: Verma, Harsh V (2008). Services Marketing-Text and Cases.1st edition. Pearson
Education, New Delhi.
R2 Jha, S. M. (2003). Services Marketing.6thedition. Himalaya Publishing House, New Delhi.
e. Assessment Pattern - Internal and External
The performance of students is evaluated as follows:

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

. Internal Evaluation

S. Type of Weightage of Frequency Final Weightage Remarks

No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

168 | P a g e
 in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2
questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

f. CO-PO Mapping
Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 2 2

CO2 2

CO3 3 2

CO4 3 2

CO5 2 2 1

CO-PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

169 | P a g e
 SN Course Code: Retail Management L T P S C C Course Type
22BAT-757 H
Elective
42 4 0 0 0 4 4 Program Code
MB301
PRE-REQUISITE Basic understanding of management functions
CO-REQUISITE Contemporary issues in Retail
ANTI- N/A
REQUISITE

a. Course Objectives
1. To acquaint the students with the basic concepts of Retailing, its functions and its strategies.
2. To prepares students for careers in the area of organized retailing.

b. Course Outcomes

CO1 To understand various retail formats and technological advancements for setting up
appropriate retail business.
CO2 To apply principles of retail strategies to solve retailing issues.
CO3 To Analyze the effectiveness of merchandising and pricing strategies.
CO4 To evaluate the site location and operational efficiency for marketing decisions
CO5 To develop strategies encompassing marketing mix to create solutions to fit in the
needs of the customers.

c. Syllabus
Unit-1 Introduction of retailing and formats Contact
Hours:20
Introduction to Introduction to world of Retailing, Opportunities and Trends in
Retailing retailing, understanding retail customer.
Retails format Type of retail formats, Retailer’s Characteristics, Types of Retailers:
Food and General Management Merchandise Retailers, Non Store
Retail Formats, Services Retailing and Types of Ownership. Omni-
channel Retailing
Retailing Retailing Strategy, Store image and Target Market, Retail mix,
strategies sustainable competitive advantage.
Unit-2 Store Management Contact
Hours:20
Store location Store location, Trade area Analysis, Financial Planning
Store Layout Store Layout & visual merchandise, , Importance of Atmospherics

170 | P a g e
 Store Operations Store Management Retail Store Operations – KPI’s and KRA’s,
Customer Footfalls Tracking,
Retail Customer Retail space management, Customer Services, Resolving Issues and
service Complaints, Shop Lifting & Shrinkage
Unit-3 Merchandise management Contact
Hours:20
Merchandise Merchandise Management, Merchandise Planning: Category
management Management, Sales Forecasting and Assortment Planning Process.
Buying Buying Merchandise: Branding Strategies, Sourcing Decisions and
Merchandise Vendor Management
Inventory Inventory, Warehouse and supply chain management, Logistic and
management information system
Contemporary Legal and ethical issues in retailing, Future of retailing, E-Retailing
issues in retail

d. Textbooks / Reference Books

T1 Michael Levy, Barton Weitz, Ajay Pandit., Retailing Management. McGraw Hill, Eighth
Edition, Reprint 2017.McGraw Hill (8e).
T2 Newman, A. J. & Cullen, P., Retailing: Environment and Operations. Ed-Indian edition,
New Delhi, Thompson.
R1 Berman, B., Evans, J. R. Retail Management-A Strategic approach. McGraw Hill (8e).
2. Bajaj, C. Bajaj, T. R. & Nidhi, V. S., Retail Management. Oxford University Press, India.
3. Gilbert David, Retail Marketing Management. Pearson Education, India.
Assessment Pattern - Internal and External
The performance of students is evaluated as follows:
Theory
Components Continuous Semester End
Internal Examination
Assessment (SEE)
(CAE)
Marks 40 60
Total Marks 100

g. Internal Evaluation

S. No. Type Weighta Frequenc Final Remarks

of ge of y of Task Weighta (Graded/Non-Graded)
Asses actual ge in
sment conduct Internal

171 | P a g e
 Assessment
1 Assig 12 marks of One Per Unit 6 marks Graded
nment each
in assignment
form designed with
of rubrics
Case
Study/
Projec
t
based
on
Data
Analy
tics.
2 Exam 20 marks for 2 per semester 20 marks Graded
one MST
3 Quiz/ 12 marks for One per Unit 4 marks Graded
Test each test
4 Home NA One per lecture Non-Graded: Non graded
work topic (of 2 Engagement
questions) Task
5 Discu NA One per 4 marks Graded
ssion Chapter
Foru
m
6 Presen NA NA NA Non graded
tation
7 Atten NA NA 2 marks Graded
dance
and
Engag
ement
Score
on BB
8 Analy 4marks of 1 per Unit 4 marks As applicable
sis of each to course types
Busin analysis depicted above
ess
Schoo
l

h. CO-PO Mapping
Course Outcome PO1 PO2 PO3 PO4 PO5 PO6
CO1 2 3

172 | P a g e
 CO2 3

CO3 3

CO4 2 3

CO5 1 2 1

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Compensation and Performance L T P S Cr CH Course Type

Code: Management Elective

173 | P a g e
 22BAT-758

43 4 0 0 0 4 4 Program
Code MB301
PRE-REQUISITE Basic Knowledge of Human Resource Management
CO-REQUISITE Basic Knowledge of Management Practices
ANTI- None
REQUISITE

a. Course Objectives
1. This course will examine the strategic use of compensation systems by management to
attract, motivate, retain, and reward employee performance.
2. The course aims at providing fundamental knowledge and exposure to the students to
use various techniques in order to understand, analyze the compensation structures of the
industry.

b. Course Outcomes
CO1 To understand the significance and need of the compensation management for a motivated
workforce.

CO2 To apply various innovative tools and techniques while designing the competitive
compensation structures.
CO3 To analyze issues related to performance linked pay in order to ensure an effective link
between pay and performance.

CO4 To evaluate the new compensation structures consistent with the prevailing industry
standards and statutory provisions.

CO5 To design rational and contemporary compensation systems in modern organizations.

c. Syllabus
Unit-1 Compensation Components and Contact Hours: 20
Alignment
Basics of Compensation structure: Introduction to compensation, Forms of Pay,
Compensation Developing compensation strategy, Internal Alignment: What Shapes
Internal Structures?
Job Analysis Meaning, Job analysis Process, Job Description and Job Specification,
Methods of job evaluation, Job Based and Person Based Structures

External Alignment Meaning, Factors shaping external alignment, Competitive Pay Policy
Alternatives, Designing Pay Levels, Pay Mix and Pay Structures, Role
of salary surveys in compensation design

Unit-2 Employee Contributions and Contact Hours: 20

Compensation Statutory Provisions
Employee Appraisal Methods in Brief and role of performance appraisals in
Contribution compensation decisions, Pay for performance plans/ Incentives-
Individual, Team & Organizational Plans through linking individual

174 | P a g e
 and team performance to organizational outcomes.

Payroll Management Payroll management system: Setting up the user interface and
System &Employee identifying payroll elements, entering payroll data and running payroll
Benefits and communication through interface
Employee Benefits:Benefits structure and needs assessment, Types of
benefits, Industry specific benefits

Statutory Provisions Relevance of Statutory provisions related to compensation in India,

and Compensation of Executive compensation and its components, Tax laws in India and
Special Groups current tax slabs, Tax Implications for employee compensation package

Unit-3 Pay for Performance Management Contact Hours: 20

Performance Performance Management: Introduction to Performance management
Management and components of a good PMS, PMS Cycle and its Importance,
Appraisers’ in an Organization

Performance Process/Components- Planning- Identifying KRAs and KPI, ,

Management Monitoring- KPI Review, Performance Development Ways- L& D
Process/Components- Techniques, Performance Rating-Traditional Vs Modern Methods and
I Issues in Appraisals
Performance Performance Rewarding-Promotions, Transfers, Demotions, Sacking,
Management Performance Improvement Plan through Internal Mobility, Linking
Process/Components- performance to compensation, Reasons why performance appraisals
II fail,Two Case Studies’ Analysis and Discussion

d. Textbooks / Reference Books

T1: Compensation BY Jerry M. Newman, Barry Gerhart, George T. Milkovich, 12
Edition, McGraw Hill Education
T2: Performance Management Systems and Strategies by Deepak Kumar Bhattacharya,
Person Publishers,

REFERENCE BOOKS:
R1: Richard. I. Henderson, Compensation Management In A Knowledge Based World,
Prentice Hall India, New Delhi.
R2: Richard Thrope& Gill Homen, Strategic Reward Systems, Prentice Hall India, New
Delhi
R3: Compensation Management ByDipak Kumar Bhattacharyya, Oxford Higher
Education
R4: Compensation By George Milkovich, Jerry Newman, C S Venkataratnam
R5: DewakarGoel, Performance Appraisal and Compensation Management, PHI
Learning, New Delhi.
e. Assessment Pattern - Internal and External
The performance of students is evaluated as follows:

Theory
Components Continuous Internal Assessment (CAE) Semester End
Examination (SEE)
Marks 40 60
Total Marks 100

175 | P a g e
f. Internal Evaluation

S. Type of Weightage of Frequency Final Weightage in Remarks

No. Assessment actual conduct of Task Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for each One per 4 marks Graded

test Unit

4 Homework NA One per Non-Graded: Non graded

lecture topic Engagement Task
(of 2
questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

g.CO-PO Mapping
Course Outcome PO1 PO2 PO3 PO4 PO5 PO6

CO1 - - - 1 - -

CO2 - 3 - - 1 -

CO3 - - 2 - - 2

CO4 - - - 1 - 2

CO5 - 2 - - - 3

CO PO correlation matrix of each subject to be mapped with

176 | P a g e
 High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Code: Cross Cultural Management L T P S Cr Course

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 22BAT-759 Type
Elective
44 4 0 0 4 4 Program
Code
MB301
PRE-REQUISITE Organization Behavior
CO-REQUISITE
ANTI-REQUISITE None

a. Course Objectives
 To give an exposure to students constructing their own coherent, individual
perspective of the substance and increase their cultural awareness.
 To sensitize students towards diverse cultural settings in India and the issues
and challenges related to Cultural issues at Workplace.
b. Course Outcomes
Course Description
Outcome

CO1 To understand the concepts of diversity, components of culture and importance

of diversity in organizations
CO2 To be able to implement various concepts of cross cultural management in
motivating and leading diverse teams
CO3 To examine the various people management issues across different
organizational cultures
CO4 To compare and contrast various cross cultural practices and their applicability
in a global environment
CO5 To develop diversity and Inclusion practices to leverage diverse workforce
strengths for organizational growth and sustainability

c. Syllabus
Unit-1 Cross Cultural Management Contact Hours:
20
Introduction to cross Meaning, Importance, features of culture, Dimensions-
cultural management Different culture dimension
Models of cross-cultural model-Hofstede Model, Kluckhohn and Strodbeck value
management orientation model, Globe Model, Edward Hall model,
Trompenaars model,

International International business environment, role of culture in

environment and cross- international Business, Diversity at work, Reasons for cultural
cultural management and behavioural differences

Unit-2 Communication and cross-cultural Contact Hours: 20

management
Communication and Cross cultural communication- Meaning, Factors affecting
cross-cultural cross cultural communication, making cross cultural

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management communication effective,

Interpersonal skills in Cross culture management: -Intercultural Management

cross cultural context Skills,Developing cultural intelligence: Stages, process and
supporting activities,Working in multi-cultural teams: concepts,
processes and performance, Challenging role of Manager in
cross culture management,

Leadership in cross Leading Globally:Leadership across cultures: styles,

cultural context expectations and management examples ,Cross culture
negotiation & decision making.

Unit-3 IHRM Contact Hours: 20

IHRM IHRM- Meaning, Model of IHRM, Dimension of IHRM,

features of IHRM –international recruitment and
selection,International Training ,International Compensation,
Domestic HRM vs. IHRM, challenges faced by global
manager
Women and role of ethics Women as international manager, Role of ethics in cross
in different cultures cultural management,

Cultures of various Culture in India, Japan, China and US, International

countries and Assignment and Expatriate management, Contemporary
contemporary issues Developments in World Culture.

d. Textbooks / Reference Books

T1 Madhavan, S. 2011. Cross Cultural Management: Concept and Cases ,Oxford University
press.
T2 Browaeys, M.J. and Price, Roger. 2011. Understanding Cross-Cultural Management,
Pearson Education India.
T3 Thomas, David. 2008. Cross-Cultural Management: Essential Concepts, Sage.
T4 Nancy J. Adler, and Allison Gundersen. 2007. International dimensions of organizational
behavior. Cengage Learning.

R1 Hofstede, G.H. and Minkov. 2010. Cultures and organizations, software of the mind.
R2 House, Hanges, Javidan, Dorfman and Gupta, 2004. Culture, Leadership and
organizations, The GLOBE study of 62 societies
R3 A Critique of Hofstede's Fifth National Culture Dimension by Tony Fang. International
Journal of Cross-Cultural Management, Dec 2003; 3(3):347368. Accessible through
ABI/INFORM Global.

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R4INTERNATIONAL HUMAN RESOURCE MANAGEMENT: Text and Casesby K.
Aswathappa (Author), Dash (Author)
e. Assessment Pattern - Internal and External
The performance of students is evaluated as follows :

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

g. Internal Evaluation

S. Type of Weightage of Frequency Final Weightage Remarks

No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)
1 Assignment 12 marks of each One Per 6 marks Graded
in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester
3 Quiz/Test 12 marks for One per 4 marks Graded
each test Unit
4 Homework NA One per Non-Graded: Non graded
lecture Engagement Task
topic (of 2
questions)
5 Discussion NA One per 4 marks Graded
Forum Chapter
6 Presentation NA NA NA Non graded
7 Attendance NA NA 2 marks Graded
and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted
above

k. CO-PO Mapping
Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome

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 CO1 - 1 3 - 1
CO2 2 - 1 1 1 3
CO3 2 - 3 3 3 2
CO4 - - - 3 2 -
CO5 3 - 2 - - 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Code: International Trade L T P S CR C Course Type

22BAT-760 H Elective
45 4 0 0 0 4 Program Code
MB301
PRE- Basic concepts of International Trade and
REQUISITE Laws
CO-REQUISITE Nil
ANTI- Nil
REQUISITE

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 a. Course Objectives
To provide inputs regarding International Trade and Law focuses on the public
international law aspects of international trade. The subject helps to investigate and
apply the complex rules of international trade law to novel problems and real-world
and hypothetical scenarios. This provides students with the means to gain specialized
knowledge in international trade law, becoming able to develop strategies, act as
consultants and defend enterprises in a matter of international trade.

b. Course Outcomes

Course After completing the course, the students will be able to:
Outcome
CO1 To understand the conceptual framework and different theories of international
trade.

CO2 To acquire an elaborative understanding of competitive advantages and

comparative advantage and its impact on the market and economy.

CO3 To assess the interrelationships between product markets and factor markets in
an economy and economic development.

CO4 To evaluate the working and impact of WTO in facilitating and promoting
International Trade.

CO5 To analyze the effect of government policies on international trade practices.

c. Syllabus

Unit-1 Contact Hours: 20

Foundation of Meaning, characteristics, reasons, advantages & disadvantages, Problems.
international trade
Frameworks Stages of Internationalization. International Orientation- EPRG
Framework. International Trade types- Export, Import.

Composition India’s major exports & Imports. Determinants of Export and Import.
&Direction of trade

Unit-2 Contact Hours: 20

Theories of Mercantilist View of International Trade; Absolute and comparative
international trade advantage theories,
Models International Product Life cycle theory, Porter’s Diamond Model, Factor
proportions Theory.
Trade Policy Exim policy. Strategic options for trade policy, India’s Current Foreign
Trade Policy, its objectives & highlights.
Unit-3 Contact Hours: 20
International Trade Pricing Decisions. Trade barriers: Tariffs barriers & Nontariff Barriers,

182 | P a g e
 Subsidies.

Legal Framework Foreign trade in India, Export Promotion in India: Organizational set-up,
Incentives.

International Trade WTO: History and evolution of the WTO, Important agreements,
Regulation: negotiation rounds, etc. Dispute settlement system of the WTO.

d. Text and Reference Books

Text Books:
1. Francis Cherunilam, International Business: Text & Cases, PHI Publishing House
2. Justin Paul, International Business.PHI Publishing House
Reference Books:

1. C. B. Gupta, International Business, S. Chand Publications

2. International Trade: The Basics. Jessie Poon, David L. Rigby.
e. Assessment Pattern-Internal and External

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

Internal Evaluation

S. Type of Weightage of Frequency Final Weightage Remarks

No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of each One Per 6 marks Graded

in assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for one 2 per 20 marks Graded
MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2
questions)

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 5 Discussion NA One per 4 marks Graded
Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

f. CO-PO mapping

Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 3 1

CO2 2 3

CO3 2 2 1

CO4 2 3

CO5 3 2 2
CO PO correlation matrix of each subject to be mapped with
High correlation (3)
Medium correlation (2)
Low correlation (1

SN Course International Banking and L T P S C CH Course

Code: FOREX Type
22BAT-761 Elective

46 4 0 0 0 4 4 Program
Code
MB301
PRE- Fundamentals of International Banking and
REQUISITE Foreign Exchange
CO-REQUISITE
ANTI- None

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REQUISITE

a. Course Objectives
1. To give students an understanding of working of international banks in global markets.
2. To enable students to understand international banking and the various types of lending
available in the international debt market.
b. Course Outcomes
CO1 To understand the concept and operating of the international banking & foreign
exchange markets
CO2 To understand the functions and services of the international banking
CO3 To compare the risk-return profile of different offerings in the international financial
markets
CO4 To study the international monetary players and BASEL committee
CO5 To understand the working of the foreign exchange markets in the real world with
practical examples

c. Syllabus
Unit-1 International Commercial Banking Contact Hours:
20
International Meaning, scope and importance of international banking, Types of
Banking International Banks; Functions of International Banking;

International The International commercial bank assets and liabilities, bank’s sources
Commercial of funding, Eurocurrency deposit markets, Inter-bank market, REPOs,
Banking LIBOR, Euribor, ECDs, Risk management for international banks.
International types of risk; instruments in making payments while moving
banking international
Unit-2 International Banks and Financial Markets Contact Hours:
20
International The syndication process and main actors; types of loan, Loan and
Loans secondary market.
Syndication

International International monetary players: IMF, World Bank, IDB, WTO,

monetary players UNCTAD. Practical example of how IMF, WTO has helped in India

International BASEL accord :BASEL guidelines the 2007-2008 financial crisis and
Banking Law and next generation of international standards of financial institution
Regulation regulation (Basel Accords).

Unit-3 Foreign exchange market Contact Hours:

20
Foreign Foreign Exchange Markets: Introduction, types of foreign exchange
Exchange market
Markets
Instruments of Capital market instruments & money market instruments : GDRs,
International ADRs, IDRs, Euro Bonds, Masala bonds, Commercial papers,
Financial Markets derivatives: Forwards

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Foreign exchange International equity issues and foreign listing; equity underwriting
market process

d. Textbooks / Reference Books

T1 Mithani, D. M., International Economics, Himalaya Publications, New Delhi.
T2 Vaish, M. C. and Sudama Singh, International Economics, Oxford & IBH Publishing Co.
T3 Andrew W. Mullineux (edited), “Handbook of International Banking”, Edgar Elgar
Publishing and J. Hughes
T4 Shailaja, G. (2008). International finance. University press
T5 Alan C. Shapiro (Author), Peter Moles (Author), Jayanta Kumar Seal (2016).
International Financial Management. Wiley publishers
T6 S. MacDonald, “International Banking: Text and Cases”, Addison-Wesley Publishing
R1 B. Casu, “Introduction to Banking”, Prentice Hall
R2 Salvatore, Dominick, International Economics, John Wiley & Sons Publishers.

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Semester End
Internal Examination
Assessment (SEE)
(CAE)
Marks 40 60
Total Marks 100

Internal Evaluation Component

S. Type of Weightage of Frequency Final Weightage Remarks
No. Assessment actual conduct of Task in Internal (Graded/
Assessment Non-Graded)

1 Assignment 12 marks of One Per 6 marks Graded

in each assignment Unit
form of Case designed with
Study/Project rubrics
based on
Data
Analytics.
2 Exam 20 marks for 2 per 20 marks Graded
one MST semester

3 Quiz/Test 12 marks for One per 4 marks Graded

each test Unit

4 Homework NA One per Non-Graded: Non graded

lecture Engagement Task
topic (of 2

186 | P a g e
 questions)

5 Discussion NA One per 4 marks Graded

Forum Chapter

6 Presentation NA NA NA Non graded

7 Attendance NA NA 2 marks Graded

and
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

f. CO-PO Mapping
Course
PO1 PO2 PO3 PO4 PO5 PO6
Outcome
CO1 3 2

CO2 3 2 2

CO3 3 3

CO4 2 3 2

CO5 3 3 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Code: Entrepreneurial Strategies - II L T P S C CH Course Type

22BAT-762 Elective
47 4 0 0 0 4 4 Program
Code MB301
PRE- Understanding of Entrepreneurship and Startup
REQUISITE Ecosystem and Entrepreneurial Strategies -I
CO-REQUISITE Basics of entrepreneurship
ANTI- Nil
REQUISITE

187 | P a g e
 a. Course Objectives

1. To give an exposure to students about the concepts of starting venture and

entrepreneurship.

2. To develop competency for team building along with progress measurement and
strategic decision in business.

b. Course Outcomes
CO1 To have an understanding of entrepreneurship and analytical skills to intuitive
thinking and entrepreneurial opportunity identification.

CO2 To get the know-how of successive planning, its validation, and solutions to
business problems arising thereof.
CO3 To analyze the feasibility of economic, marketing, financial, and technological
aspects to ascertain business viability.
CO4 To evaluate business models for new ventures and able to frame strategies relating
to the success of a venture.
CO5 To develop a business strategy of startups and existing ventures at different levels.

c. Syllabus
Unit-1 Entrepreneurship Planning & Application Contact
Hours:20
Business model The skills/ traits required to be an entrepreneur, Creative and Design
Thinking, the entrepreneurial decision process, skill gap analysis, and
role models, mentors and support system, entrepreneurial success
stories,The business model evolution, types of business models,
generating new business models; analyzing the business model;
Analyzing the competitors; adding new customer segment; presenting
the new business model after pivoting
Business plan Product management; Understanding basics of unit economics, cost and
profitability, Refining the product/service, Business plan; sales plan;
hiring sale team; people plan; Financial Planning, Procurement Process,
the role & importance of Negotiation
Revenue sources Understanding primary revenue sources, exploring customer lifecycle
for growth customers, exploring and identify secondary sources of
revenue.

Unit-2 Exploring Revenue, A-team, Branding Contact

Hours:20
Venture funding Overview of funding; funding options for an entrepreneur; explore the
right funding options; create funding plan; pitch deck
Team building introduction to building A-Team; pitching to attract the talent; setting
the team up for success; defining roles; hiring the A-Team members
Branding Introduction to branding, drawing the venture’s golden circle; Designing
STP, creating brand name and logo; social media handle. Digital
marketing for startups
Unit 3 Measuring Progress and Legal Matters, Contact

188 | P a g e
 Mentors Hours:20
Customer Evaluate the efficiency with which customers can be captured and kept,
acquisition & Early insights on cost of customer acquisition, Customer Development
retention and Experience. Metrics for customer acquisition (CAC, CLV, and
ARPU), metrics for customer retention and satisfaction, find CAC,
CLV and ARPU
Financial metrics key financial metrics, finding new revenue stream through key financial
metrics, re-forecasting financial plan to increase margin, searching of
trademark and brand name and company name
Mentors Role of mentors and advisors; scout for the board of directors, overview
on final project, capstone project presentation, contents of capstone
project. Establishing a ethical culture for a firm, Legal and regulatory
aspects for starting up specific to your venture

d. Textbooks / Reference Books

TEXT BOOKS
T1 Roy, R. 2011. Entrepreneurship, Second Edition, Oxford University Press.
India. ISBN: 978-0198072638.
T2 Khanka, S.S. 2015. Entrepreneurship Development, S. Chand & Company,
India. ISBN: 978-8121918015.
T3 Ramachandran, Entrepreneurship Development, Mc Graw Hill

REFERENCE BOOKS
R1 Janakiram, B. and Rizwana, M. 2011. Entrepreneurship Development: Text &
Cases, Excel Books. India. ISBN: 978-8174469588.
R2 Desai, V. 2015. Small Scale industries and Entrepreneurship, Himalya
Publishing House. India. ISBN: 978-9350249178.
Ramachandran , Entrepreneurship Development, Mc Graw Hill
Katz , Entrepreneurship Small Business, Mc Graw Hill
 Byrd Megginson,,Small Business Management An Entrepreneur’s Guidebook
7th ed, McGrawHill
 Fayolle A (2007) Entrepreneurship and new value creation. Cambridge,
Cambridge University Press
 Lowe R & S Mariott (2006) Enterprise: Entrepreneurship & Innovation.
Burlington, ButterworthHeinemann

e. Assessment Pattern - Internal and External

The performance of students is evaluated as follows:

Theory
Components Continuous Semester End
Internal Examination
Assessment (SEE)
(CAE)
Marks 40 60
Total Marks 100

189 | P a g e
Internal Evaluation Component
S. Type of Weightage of Frequency of Final Remarks
No. Assessment actual Task Weightage in (Graded/
conduct Internal Non-Graded)
Assessment

1 Assignment 12 marks of One Per Unit 6 marks

in each
form of Case assignment
Study/Project designed with Graded
based on rubrics
Data
Analytics.
2 20 marks for 2 per semester 20 marks
Exam one MST Graded

3 12 marks for One per Unit 4 marks

Quiz/Test each test Graded

4 NA One per Non-Graded:

lecture topic Engagement
Homework (of 2 Task Non graded
questions)

5 Discussion NA One per 4 marks

Chapter Graded
Forum
6 Presentation NA NA NA Non graded
7 Attendance
and
NA NA 2 marks Graded
Engagement
Score on BB
8 Analysis of 4marks of each 1 per Unit 4 marks As applicable
Business analysis to course types
School depicted above

f. CO-PO Mapping
PO/CO PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 2
CO2 3 3
CO3 3 3 3
CO4 3 3
CO5 2 2 3

190 | P a g e
CO PO correlation matrix of each subject to be mapped with
High correlation (3)
Medium correlation (2)
Low correlation (1)

SN Course Code: Entrepreneurial Marketing L T P S Cr CH Course Type

22BAT-763 Elective
47 4 0 0 0 4 4 Program Code
MB301
PRE-REQUISITE Knowledge of the concepts and
fundamentals of Marketing
CO-REQUISITE Basic concepts of entrepreneurship
ANTI-REQUISITE None

a. Course Objectives

191 | P a g e
 1. This course aims at enabling students to apply marketing concepts and
principles to the unique challenges and opportunities of services industry
to create customer value.
2. To understand how marketing can be an entrepreneurial activity within
organizations
3. To establish the role of marketing in entrepreneurship.

b. Course Outcomes
CO1 To understand how marketing can be an entrepreneurial activity within
organizations.
CO2 To identify the role and impacts of marketing in Entrepreneurship.
CO3 To apply marketing concepts into entrepreneurial strategic decision making.
CO4 To analyse the marketing concepts to evaluate and create new market opportunities
for new ventures.
CO5 To develop a business model considering all business aspects and aligned with
technological application.

c. Syllabus
Unit-1 Entrepreneurial perspective Contact Hours: 20
The Entrepreneurial Understanding entrepreneurship and marketing; Traditional vs.
Perspective Entrepreneurial marketing; Role of Marketing in entrepreneurship; Linking
marketing orientation to entrepreneurial orientation
Entrepreneurial ideas Validating concept/ideas; Creativity, innovation and invention; Problem
solving and need recognition techniques
Identifying Market segmentation; Target market selection and target marketing;
Entrepreneurial
opportunities
Unit-2 Strategies Contact Hours: 20
Entrepreneurial Entrepreneurial Marketing strategies; Business Model and Plan; Building
Strategies network and foundations
Marketing tools for Entrepreneurial Marketing tools- Distribution channels; Sales force
entrepreneurs management; Buzz; Social media; Virality
Building brands and Entrepreneurial Marketing and building brands; Entrepreneurial marketing
effective teams for recruiting a team- Employees, Advisors and Directors
Unit-3 Consumer relationship Contact Hours: 20
management
Entrepreneurs and Marketing research for entrepreneurs; Process and techniques of conducting;
Market research Database management and entrepreneurs
Marketing mix Product and service strategies; Strategies vs. tactics; Entrepreneurial
strategies communication strategy; Pricing strategy; Entrepreneurial distribution
Strategy
Building effective Customer Relationship Management strategies for entrepreneurs
Customer Relations

d. Textbooks / Reference Books

T1: Leonard Lodish, Howard Morgan, ShellyeArchambeau and Jeffery, Babin

192 | P a g e
 (2015).Marketing
that works: How Entrepreneurial Marketing can add sustainable value to any sized
company. 2nd edition. Pearson. Pp. 400.
T2: M. Schindehutte, M. Morris and L. Pitt (2008). Rethinking Marketing: An Entrepreneurial
Imperative.Prentice Hall.
T3: Goldstein, Beth. Entrepreneurial Marketing: A Blueprint for Customer Engagement.Sage
Publication.

Reference books
R1: Leonard Lodish, Howard Morgan, Amy Kallianpur. Entrepreneurial Marketing.John
Wiley.Pages 288.
R2: Nijssen, Edwin J. Entrepreneurial Marketing: How to develop customer demand. 3rd ed.
Routledge-Taylor and Francis
e. Assessment Pattern - Internal and External
The performance of students is evaluated as follows :

Theory
Components Continuous Internal Assessment Semester End
(CAE) Examination (SEE)
Marks 40 60
Total Marks 100

Internal Evaluation

S. Type of Weightage Frequency Final Remarks

N Assessment of actual of Task Weightage (Graded/Non-
conduct in Internal Graded)
o.
Assessment
1 Assignment 12 marks of One Per Unit 6 marks Graded
in each
form of Case
Study/Project
assignment
based on designed with
Data rubrics
Analytics.
2 Exam 20 marks for 2 per semester 20 marks Graded
one MST
3 Quiz/Test 12 marks for One per Unit 4 marks Graded
each test
4 Homework NA One per lecture Non-Graded: Non
topic (of 2 Engagement graded

193 | P a g e
 questions) Task
5 Discussion NA One per 4 marks Graded
Forum Chapter
6 Presentation NA NA NA Non
graded
7 Attendance NA NA 2 marks Graded
and
Engagement
Score on BB
8 Analysis of 4marks of 1 per Unit 4 marks As
Business each applicable
School analysis to course
types
depicted
above

f. CO-PO Mapping
PO/CO PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 2
CO2 3 3
CO3 3 3
CO4 3 3
CO5 2 3

CO PO correlation matrix of each subject to be mapped with

High correlation (3)
Medium correlation (2)

194 | P a g e
 Graduation Requirements and Summary of Credits
A Masters in Business Administration degree is awarded upon completion of the program curriculum and the
university requirements. The degree requires 107credits and is designed for a two-year program of study. The
student record in Chandigarh University Information Management System (CUIMS) is the primary tool used to
ensure and document that each graduate has completed all requirements. The following credits need to be earned
for the award of the degree:

Summary of Credit Distribution

PR
Semester PC PE OE AE SE Project Total

Sem-I 19 _ _ 10 2 _ 31

Sem-II 18 _ _ 2 5 _ 25

Sem-III 5 16 _ 1 _ 4 26

Sem-IV 5 16 _ _ _ 4 25

Total Credits 47 32 0 13 7 8 107

* TPP students; # Non-TPP students; PC: Program Core; PE: Program Elective; OE: Open
Elective;PR: Project; AE: Ability Enhancement; SE: Skill Enhancement.

Credit and Grade point of the evaluation system

i. At the end of the semester, the students will be awarded a letter grade in each registered course for
the semester depending on the total performance that consists of mid-semester examinations, tests
and quizzes, laboratory evaluation, tutorial work, seminars, home assignments, and end semester
examination.

ii. Letter grades will be awarded to the students as indicated below. Each letter grade indicates the
level of performance in the course and grade point for the purpose of computing the SGPA and
CGPA.

iii. E Grade: - This grade is awarded to the student who has attended 75% of the scheduled lectures
of the subject but is unable to appear in the End Semester Exam. The student is required to appear
in the final exam in the relevant semester when it is offered by paying the examination fee only.
The student can also choose to get the grade based on the marks obtained in various internal
evaluations.

iv. F Grade: - This grade is awarded to the student who has attended 75% of the scheduled lectures of
the subject but scores very low marks in the subject. In this case, a student has to appear in the
examination again in the relevant semester by paying the Examination fee only.

v. I Grade: - This grade is awarded to the student who is unable to attain the attendance
requirements of 75% of the scheduled lectures of the respective subject. In this case, A student has
to register again for the course when it is offered in the relevant semester by paying the requisite
paper-wise fee.

vi. In rare cases, if the number of students opting for a paper is four or more, any paper may be
offered in Summer Semester. A student can register for a maximum of two Theories and one
Practical paper during the summer semester.

195 | P a g e
 Letter Grade Performance Grade Point
A⁺ Outstanding 10
A Excellent 9
B⁺ Very Good 8
B Good 7
C⁺ Average 6
C Below Average 5
D Marginal 4
E Exposed 0
F Fail/Poor 0
I Incomplete 0

1. Cumulative Grade Point Average

CGPA is the weighted average of all the grades awarded to the student since his/her entry into the
university up to and including the latest semester.

CGPA = ; Ci = Credits for ith paper ; Gi = Grade points of the grade earned in ith paper

2. Promotion to Next year and Condition for Year Back

A student will be allowed to continue in the program only if, at the end of the first year he/she secures a
CGPA of 3.5 or more or earns 40% of the credits offered in the first year, similarly at the end of 2nd year.
He/she secures CGPA of greater than or equal to 4.50 or earns 40% of the credits offered during the I and II
years. Lateral Entry students are treated as second-year students. Students who are unable to fulfill the
minimum requirement of CGPA shall complete the edibility requirements through the summer/winter term
and register for the higher semester after fulfilling the requirements.

3. Requirement for award of the degree

A student is deemed to have completed the requirements for a program and is eligible for the
award of degree if, she/he has earned the required credits as per the scheme and a CGPA of
greater than or equal to 4.50 for UG programs.

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