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    New 11929

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    tien
    1. The document outlines an e-commerce plan for XX brand to develop industry boutique and enhance brand awareness through Q4 of the target year. 2. Key goals include creating star products to rank highly in natural search and compete for first place in categories, cultivating second-tier products, and increasing advertising around major promotions. 3. The plan details sales targets, customer prices, conversion rates, and breakdown of normal versus promotional sales for each quarter. Product and member promotion strategies are also outlined on a monthly basis to drive sales.

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    New 11929

    Uploaded by

    tien
    12 views4 pages
    1. The document outlines an e-commerce plan for XX brand to develop industry boutique and enhance brand awareness through Q4 of the target year. 2. Key goals include creating star products to rank highly in natural search and compete for first place in categories, cultivating second-tier products, and increasing advertising around major promotions. 3. The plan details sales targets, customer prices, conversion rates, and breakdown of normal versus promotional sales for each quarter. Product and member promotion strategies are also outlined on a monthly basis to drive sales.

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    1. The document outlines an e-commerce plan for XX brand to develop industry boutique and enhance brand awareness through Q4 of the target year. 2. Key goals include creating star products to rank highly in natural search and compete for first place in categories, cultivating second-tier products, and increasing advertising around major promotions. 3. The plan details sales targets, customer prices, conversion rates, and breakdown of normal versus promotional sales for each quarter. Product and member promotion strategies are also outlined on a monthly basis to drive sales.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    12 views4 pages

    New 11929

    Uploaded by

    tien
    1. The document outlines an e-commerce plan for XX brand to develop industry boutique and enhance brand awareness through Q4 of the target year. 2. Key goals include creating star products to rank highly in natural search and compete for first place in categories, cultivating second-tier products, and increasing advertising around major promotions. 3. The plan details sales targets, customer prices, conversion rates, and breakdown of normal versus promotional sales for each quarter. Product and member promotion strategies are also outlined on a monthly basis to drive sales.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 4

    20XX e-commerce plan

    Brand development strategy direction: create industry boutique, enhance brand awareness
    the quarter Q1 Q2
    project
    monthly January February March April May June
    quarterly sales target 36.0 120.0
    monthly sales target 10 12 14 20 40 60
    daily sales target 3333 4000 4667 6667 13333 20000
    Daily target UV 1200 1200 1900 2500 4000 5000
    Customer price 79.4 95.2 70.2 66.7 69.4 80.0
    Conversion rate 3.5% 3.5% 3.5% 4.0% 4.8% 5.0%
    Target Explosives (Conditioning cream and beauty water are the second step) Conditioning cream, mask, aging whitening

    XX brand advantage: many products and sufficient inventory. The initial stage of store operation: 1. The control and
    establishment of controllable traffic {natural search, promotional traffic (through train, diamond exhibition, Taoke)} 2.
    Phase overview Take advantage of advantages and snatch free resources Objective: Take advantage of inventory advantages to make
    more products. Create a star hit (the popularity search ranks in the top three and compete for the first place) and
    sunscreen products enter the category homepage to strive for a higher ranking.

    Relying on the accumulation of offline brands to make


    Brand promotion direction Make traffic, find the main product
    direction explosive models
    Product promotion direction Experience product word-of-mouth product drainage Create explosive products in line with brand positioning
    normal sale 5.00% 5.00%
    sales breakdown promotional sales 5.00% 10.00% 15.00% 20.00% 20.00%
    event sales 95.00% 90.00% 85.00% 75.00% 75.00%
    Proportion of promotion
    Proportion of on-site promotion
    Proportion of off-site promotion

    to promote
    Very Cares for XX Manifesto:
    White Beauty Truth or Ten years of classic
    Brand promotion good mask xx Women Fund Mom never grows
    Dare whitening testimonials
    Launched old

    White and beautiful


    Eternal true love is in March Women's Day I love shopping Caring for mother skin - you dare to
    to promote Monthly theme activities
    XX XX loves you very much XX gifts show it, I dare to give
    it away

    Masks, Conditioning Mask, conditioning Mask, water Sun protection, Conditioning cream,
    Theme products
    Creams cream, aging whitening muscle source youthful whitening aging whitening

    Member 1+1: Whitening and sun


    Solicitation order,
    Join sweetly to win a Recommend protection free Beautiful skin, win
    member promotion member recruitment
    romantic gift friends and I experience, hurry up prizes
    30% off membership
    will pay and grab it

    SKU demand 40.0 60.0


    SKU gift plan
    New product plan
    ce plan
    boutique, enhance brand awareness
    Q3 Q4
    july august September October november December
    270.0 480.0
    75 85 110 130 200 150
    25000 28333 36667 43333 66667 50000
    5500 5800 6000 6200 8600 6500
    87.4 88.8 101.9 116.5 119.3 118.3
    5.2% 5.5% 6.0% 6.0% 6.5% 6.5%
    Blackhead removal, conditioning cream, mask, aging whitening
    Blackhead removal, conditioning cream, mask, aging whitening

    Operational development stage: Goals: Firstly, make matching and matching of sets to increase the unit price of
    customers. 2. Cultivate second-tier products to seize category rankings (three products enter the top 3 in natural
    search) 3. Increase advertising to seize resources for major promotions such as Double 11 and 12. Cooperate with
    Taobao promotional environment to snatch more sales.

    Online and offline integrated broadcasting and


    Relying on brand activities and making explosive models
    sales
    Featured Hot Sale Packages The main push hot style, special package
    10.00% 10.00% 15.00% 20.00% 25.00% 25.00%
    20.00% 25.00% 25.00% 30.00% 35.00% 35.00%
    70.00% 65.00% 60.00% 50.00% 45.00% 40.00%
    Glamor XX
    XX, really care Very caring - sending 14 years of Calling girlfriends,
    whitening summer shines in
    about you warmth activities gratitude shopping with you
    October

    Peace of mind and All people


    People come true dreams very holiday
    whitening will Eternal true love Shenghui
    come true whitening about hui Christmas shopping
    benefit you all is in XX stripped naked
    season beautiful
    summer and innocent

    Sunscreen, mask, Mask, whitening Whitening Moisturizing, Sunscreen, Explosive Best-selling star
    blackhead removal series Conditioning Cream travel kit models, suits product of the year

    Spike Prize: End of the year


    Post baby love
    X discount for the Discounts on birthday X discount Free IPOD for thanksgiving
    letter to win
    whitening session gifts for members for members the top 10 upgrade to enjoy
    romantic gift
    consumers privileges

    60.0 70.0 80.0

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