COFFEE IN HUNGARY - DATAGRAPHICS

Country Report | Dec 2022

Market Sizes

Sales of Coffee Sales Performance of Coffee

Retail Value RSP - HuF million - Current - 2008-2027 % Y-O-Y Retail Value RSP Growth 2008-2027

155 536 Forecast

18.1% Forecast
250 000 20%

200 000 15%

150 000 10%

100 000 5%

50 000 0%

0 -5%
2008 2022 2027 2008 2022 2027

Sales of Coffee by Category Sales of Fresh Coffee

Retail Value RSP - HuF million - Current - 2022 Growth Performance Retail Value RSP - HuF million - Current - 2008-2027
Click on a Category to update Sales Chart

Fresh Coffee Forecast

96 017,0 200 000 30%

Instant Coffee
59 519,0
20%
0% 25% 45% 150 000

COFFEE 155 536,1 CURRENT % CAGR % CAGR

Y-O-Y Growth
YEAR % 2017-2022 2022-2027
10%
GROWTH 100 000
0%

50 000
-10%

0 -20%
2008 2022 2027

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Retail Channels

Retail Channels for Coffee

Retail Volume 2022 and Percentage Point Growth - 2017-2022

20.6% Convenience Retail

15.7% Supermarkets

30.8% Hypermarkets
92.2% Grocery Retailers
22.2% Discounters

0.6% Food/drink/tobacco specialists

2.3% Small Local Grocers

96.1% Retail Offline

100% Retail Channels
3.9% Retail E-Commerce 0.3% General Merchandise Stores
2.3% Non-Grocery Retailers
2.1% Health and Beauty Specialists
1.4% Vending

0.2% Direct Selling

Increasing Decreasing No change

Competitive Landscape

Company Shares of Coffee Brand Shares of Coffee

% Share (NBO) - Retail Value RSP - 2022 % Share (LBN) - Retail Value RSP - 2022

Nestlé Hungária Kft 22.6% Tchibo 12.3%

Tchibo Budapest Kft 19.4% Nescafé 10.2%
Jacobs Douwe Egberts Hu ... 11.8% Douwe Egberts 8.5%
Tesco-Globál Áruházak Zr... 3.9% Nescafé Dolce Gusto 3.9%
Maspex Olympos Kft 3.5% Tesco 3.9%
Mocca Negra Zrt 2.6% La Festa 3.5%
Spar Magyarország Keresk... 2.2% Nespresso 3.1%
Aldi Magyarország Élelmi... 2.2% Jacobs 2.7%
Lidl Magyarorszag Keresk... 2.0% Bravos 2.6%
café+co Hungary Kft 1.4% Spar 2.2%
Auchan Magyarország Kft 0.8% Nescafé Gold 2.2%
Segafredo Zanetti Magyar... 0.7% Eduscho 2.0%
Reál Hungária Élelmiszer... 0.6% Davidoff 1.9%
CBA Kereskedelmi Kft 0.6% Wiener Extra 1.5%
Alenis Hungary Kft 0.5% Tassimo 1.4%
Santé Magyarország Kft 0.4% Grano de Cafe 1.2%
Penny Market Kft 0.3% Bellarom 1.2%
Cady-Trade '95 Kft 0.3% Nescafé Gold Decaffeinat... 1.2%
Moccabit Kft 0.3% Tchibo Espresso 1.2%
Others 23.9% Others 33.2%

5-Year Trend
Increasing share Decreasing share No change

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Company Share Performance in Coffee
% Share (NBO) - Retail Value RSP - 2013-2022

Tchibo Budapest

Mocca Negra Zrt

Kereskedelmi Bt

Kereskedelmi Bt
Nestlé Hungária

Élelmiszeripari
Magyarország

Magyarország

Magyarorszag
Jacobs Douwe
Egberts Hu Zrt

Kereskedelmi
Tesco-Globál
Áruházak Zrt

Olympos Kft
Maspex

Others
Spar

Aldi

Lidl
Kft

Kft

Kft
50%

40%

30%

20%

10%

0%

Retail Sales Performance by Company Company Performance vs Market

Retail Value RSP (NBO) - HuF million 2022 - % CAGR 2017-2022 % Y-O-Y Growth (NBO) 2013-2022
Click on company to compare against market Nestlé Hungária Kft

50 000 25%
OTHERS

40 000 20%

NESTLÉ HUNGÁRIA KFT

30 000 TCHIBO BUDAPEST KFT 15%

20 000 10%
JACOBS DOUWE EGBERTS HU ZRT

10 000 5%

0 0%
4% 6% 8% 10% 12% 14% 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Coffee Nestlé Hungária Kft

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Market Concentration of Coffee by Company
% Share (NBO) - Retail Value RSP - 2013-2022

70%

60%

50%

40%

30%

20%

10%

0%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Top 3 Companies Others

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