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Assignment - Financial Management

The document appears to contain survey response data from 97 individuals regarding their social media usage patterns, engagement with brands on social media, and perceptions of how social media helps brands understand customer needs. The data includes demographic information like age group and gender alongside social media behavior metrics.

Uploaded by

ananyaakhuranaa
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© © All Rights Reserved
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24 views30 pages

Assignment - Financial Management

The document appears to contain survey response data from 97 individuals regarding their social media usage patterns, engagement with brands on social media, and perceptions of how social media helps brands understand customer needs. The data includes demographic information like age group and gender alongside social media behavior metrics.

Uploaded by

ananyaakhuranaa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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ID Age_group Gender Instagram Facebook

1 2 2 1 1
2 2 2 1 1
3 2 2 1 0
4 2 1 1 0
5 2 1 1 0
6 2 2 1 0
7 2 1 1 0
8 2 2 1 0
9 2 1 1 0
10 2 1 1 0
11 2 2 0 0
12 2 2 1 0
13 2 2 1 0
14 4 2 0 1
15 2 2 1 0
16 2 2 0 0
17 2 2 0 0
18 2 2 1 1
19 2 2 1 0
20 2 2 1 0
21 2 1 1 0
22 2 1 1 0
23 2 1 1 0
24 2 2 1 0
25 2 1 1 0
26 2 2 1 0
27 2 2 1 0
28 2 1 1 0
29 2 1 1 0
30 2 1 1 0
31 2 2 1 0
32 2 2 0 0
33 2 1 1 0
34 2 2 1 0
35 4 1 0 1
36 3 2 1 0
37 2 2 1 1
38 2 1 1 0
39 2 1 1 0
40 2 2 1 0
41 2 1 1 0
42 2 1 1 0
43 2 2 1 0
44 2 2 1 0
45 2 1 1 0
46 2 2 1 0
47 2 1 1 0
48 2 1 1 0
49 2 2 0 0
50 2 1 1 0
51 2 2 1 0
52 2 2 1 0
53 2 1 1 0
54 2 2 1 0
55 2 2 1 0
56 2 1 1 0
57 2 2 1 0
58 2 2 1 1
59 2 2 1 1
60 2 1 1 0
61 2 1 1 0
62 2 2 1 0
63 2 1 1 0
64 2 2 1 0
65 3 1 1 0
66 4 1 1 0
67 2 1 1 0
68 3 2 0 1
69 4 2 0 0
70 4 1 0 1
71 3 1 1 0
72 3 1 1 0
73 3 1 0 1
74 3 2 1 0
75 2 1 1 0
76 3 1 0 1
77 2 1 0 0
78 2 1 1 0
79 3 1 1 1
80 2 1 1 0
81 4 1 0 1
82 2 1 1 0
83 3 1 1 0
84 3 1 1 1
85 2 2 1 0
86 4 2 1 0
87 4 2 1 1
88 4 1 0 1
89 1 2 1 0
90 1 2 0 0
91 2 2 1 0
92 1 3 0 0
93 1 2 0 0
94 2 2 1 0
95 3 1 0 1
96 2 1 1 0
97 2 2 1 1
Twitter Linkedin Time_spent
1 0 1
0 0 1
0 0 2
0 1 4
0 0 1
0 0 2
0 1 1
0 0 2
0 0 2
0 0 1
0 1 1
0 0 1
1 0 1
0 0 2
0 0 1
0 1 1
0 1 1
1 0 2
0 0 2
1 0 2
0 0 2
0 0 2
0 0 1
1 0 2
0 0 3
0 0 2
0 0 1
0 0 3
0 0 2
1 0 1
0 0 1
1 0 1
0 0 2
0 1 1
0 0 1
1 0 2
0 1 2
0 1 1
0 1 3
0 0 1
1 0 2
0 0 2
0 0 2
0 0 2
0 0 1
0 0 2
0 0 2
0 0 1
0 1 1
0 0 2
1 0 3
0 0 3
0 1 2
0 0 1
0 0 2
0 0 2
0 0 2
0 0 1
0 1 3
0 0 3
0 0 3
0 0 2
0 0 3
0 0 3
0 0 2
1 0 3
0 0 2
0 0 2
1 0 3
0 1 1
0 0 1
0 0 1
0 0 1
0 0 2
0 0 2
0 0 1
0 1 1
0 0 3
1 1 3
0 1 2
0 0 1
0 0 1
0 0 1
0 1 3
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
1 0 1
0 1 2
1 0 4
0 1 1
0 0 1
0 0 1
0 0 2
1 1 3
Use_of_SM Interaction_with_brand_on_SM
1 2
2 2
2 2
2 1
2 2
2 2
2 2
2 2
2 2
2 1
1 2
3 2
1 1
1 2
2 1
4 2
2 2
1 2
1 2
1 2
2 2
2 2
1 2
1 2
2 2
2 1
2 1
2 2
1 2
2 1
1 2
2 2
2 2
2 1
1 2
2 2
4 2
4 1
1 2
2 2
2 2
2 1
2 1
1 2
2 2
3 1
4 1
2 2
3 2
2 2
2 1
1 1
2 2
2 1
2 2
2 1
1 2
1 1
3 1
2 1
2 1
2 2
2 1
2 2
1 1
1 1
1 2
2 1
1 2
2 2
1 2
2 2
1 2
1 2
2 2
3 1
1 2
1 2
1 1
4 1
2 1
1 1
2 2
4 1
2 2
4 2
2 1
2 2
2 2
3 2
2 1
2 1
1 2
2 2
2 2
1 1
1 1
Imp_of_SM_in_prchasing
3
4
5
4
4
5
4
4
4
3
4
3
5
4
4
5
1
3
4
4
3
4
3
3
5
5
4
4
4
4
3
3
4
3
1
3
3
5
2
4
4
5
4
5
3
4
4
4
4
3
5
4
3
5
3
4
4
4
4
4
5
3
4
5
3
3
4
4
4
4
2
4
4
3
4
4
1
5
4
5
4
3
4
5
4
5
4
2
4
3
2
5
1
4
4
3
4
Engage_with_brand_on_SM_if_offered_personalized_content
4
4
5
3
4
3
2
4
4
4
4
4
4
4
4
4
1
3
3
5
4
4
4
3
4
5
4
4
3
4
1
4
4
3
1
4
3
4
2
3
3
4
2
4
4
4
3
4
4
4
4
5
4
3
3
4
3
3
4
5
3
5
4
4
3
3
4
2
1
4
3
4
4
2
4
2
2
2
4
5
4
3
3
4
3
3
4
4
3
4
3
5
1
4
4
4
3
SM_helps_brands_to_undrstnd_need
4
4
5
4
5
5
4
4
5
5
5
3
5
3
5
4
3
3
5
5
4
5
4
4
4
5
4
4
5
3
4
5
5
5
1
3
3
4
2
4
3
5
4
5
4
4
5
4
4
4
4
4
4
4
4
4
5
4
4
4
4
4
4
5
5
4
4
4
1
4
3
5
4
4
4
3
4
4
4
4
4
2
4
4
5
4
4
2
5
4
4
5
4
4
4
4
4
SM_helps_brands_to_ create_sense_of_community
4
3
5
3
5
4
2
4
4
4
3
3
4
3
3
5
3
3
4
4
3
4
3
4
5
5
4
5
4
4
2
4
4
4
1
3
3
5
3
5
3
4
5
5
3
4
4
4
4
4
4
4
4
4
1
4
5
4
4
5
4
5
4
4
5
4
4
4
1
4
3
4
4
4
3
4
4
5
2
5
5
2
3
4
4
4
4
3
5
3
5
5
3
4
4
4
3
Brands_response_inquiries_comm_on_SM
5
5
5
4
5
5
5
4
5
4
5
3
5
3
5
5
4
4
5
5
3
4
5
3
5
5
5
4
5
5
1
4
5
5
1
5
4
3
2
4
3
5
4
3
4
4
5
4
4
3
4
5
5
5
3
4
4
4
5
5
5
4
4
5
5
4
4
4
3
5
3
4
4
5
5
4
1
5
5
5
4
4
5
4
4
4
4
4
5
4
5
5
5
5
4
4
3
Brands_which_engageon_SM_are_trustworthy
4
4
5
4
3
4
4
4
5
2
3
3
5
3
4
5
5
3
4
4
3
4
3
3
5
5
4
3
3
5
2
4
4
3
1
4
3
5
3
4
2
5
2
3
5
4
3
3
4
2
3
5
4
2
3
3
5
3
4
4
5
4
3
4
4
1
4
3
1
3
3
4
3
4
5
3
3
2
5
2
4
4
2
2
3
4
5
3
2
3
3
5
5
4
4
3
3
Recommend_brand_on_SM_presence
3
3
5
4
3
3
3
4
3
3
3
4
4
3
3
3
1
3
4
3
3
4
3
4
4
4
3
3
2
3
2
3
4
2
3
4
4
5
2
4
1
4
3
4
2
4
4
3
4
2
4
3
2
3
1
4
4
4
4
4
3
4
4
4
2
3
4
4
1
5
3
4
4
4
4
2
3
3
4
4
4
4
4
4
4
4
4
2
2
2
4
1
1
4
4
3
3
Trust_on_SM_content
2
2
3
2
3
3
1
3
2
2
3
3
3
3
2
2
3
3
3
3
2
3
3
2
2
2
2
3
3
2
1
3
3
2
1
3
3
3
2
3
1
2
3
3
3
3
3
3
3
2
2
3
3
3
2
3
3
3
3
3
2
2
3
3
3
2
3
4
1
2
2
3
3
3
3
2
1
4
3
3
3
2
2
3
2
4
3
3
3
2
2
1
1
2
2
2
1
Brands_response_to_neg_comm
2
2
2
2
4
2
4
2
4
2
2
2
2
3
4
2
4
4
4
2
2
3
1
1
4
2
4
4
2
2
4
4
2
4
1
4
2
4
2
4
1
2
2
3
2
3
2
4
3
4
2
2
4
2
3
2
4
4
1
1
4
1
4
4
4
3
2
4
3
2
2
2
1
2
4
3
1
3
4
2
2
2
4
4
2
4
4
2
2
2
2
1
4
2
2
1
2
Do_positive_comm_on_SM_influence_perception
2
1
1
2
4
2
2
2
2
1
2
4
2
3
2
1
2
2
2
2
2
2
4
2
2
1
2
2
2
2
2
2
2
2
4
2
2
1
2
2
2
2
2
2
2
3
2
1
3
2
2
1
2
1
3
2
4
2
2
1
4
4
2
2
2
1
2
1
2
4
3
2
2
2
1
3
1
2
2
2
2
2
2
2
2
1
2
2
2
2
4
1
1
1
1
2
1
Imp_of_transparency_of_brand_SM_presence
4
5
5
5
4
4
5
4
5
5
4
3
5
4
4
5
4
3
3
4
3
3
5
3
5
4
4
4
4
4
5
3
3
5
2
4
4
5
3
5
4
4
4
3
5
4
5
4
4
4
3
5
5
4
2
4
4
4
2
5
5
3
4
5
5
3
5
5
3
4
3
4
4
4
4
4
4
4
5
4
4
4
4
4
5
4
5
4
5
4
5
1
3
4
4
4
3
Instagram Facebook Twitter Linkedin
1 1 1 0
1 1 0 0
1 0 0 0
1 0 0 1
1 0 0 0
1 0 0 0
1 0 0 1
1 0 0 0
1 0 0 0
1 0 0 0
0 0 0 1
1 0 0 0
1 0 1 0
0 1 0 0
1 0 0 0
0 0 0 1
0 0 0 1
1 1 1 0
1 0 0 0
1 0 1 0
1 0 0 0
1 0 0 0
1 0 0 0
1 0 1 0
1 0 0 0
1 0 0 0
1 0 0 0
1 0 0 0
1 0 0 0
1 0 1 0
1 0 0 0
0 0 1 0
1 0 0 0
1 0 0 1
0 1 0 0
1 0 1 0
1 1 0 1
1 0 0 1
1 0 0 1
1 0 0 0
1 0 1 1
1 0 1 0
1 0 0 0
1 0 0 0
1 0 0 0
1 0 0 0
1 0 0 0
1 0 0 0
1 0 0 0
1 0 0 1
0 0 0 1
1 0 0 0
1 0 1 0
1 0 0 0
1 0 0 1
1 0 0 0
1 0 0 0
1 0 0 0
1 0 0 0
1 1 0 0
1 1 0 1
1 0 0 0
1 0 0 0
1 0 0 0
1 0 0 0
1 0 0 0
1 0 0 0
1 0 1 0
1 0 0 0
0 1 0 0
0 0 1 0
0 1 0 1
1 0 0 0
1 0 0 0
0 1 0 0
1 0 0 0
1 0 0 0
0 1 0 0
0 0 0 1
1 0 0 0
1 1 1 1
1 0 0 1
0 1 0 0
1 0 0 0
1 0 0 0
1 1 0 1
1 0 0 0
1 0 0 0
1 0 0 0
1 1 0 0
0 1 0 0
1 0 0 0
0 0 1 0
1 0 0 1
0 0 1 0
0 0 0 1
1 0 0 0
0 1 0 0
1 0 0 0
1 1 1 1

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