Example of Infographic Report MGT SEM-1 2022

FACULTY OF HOTEL AND TOURISM
MANAGEMENT
FUNDAMENTALS OF MANAGEMENT
PREPARED BY:
SITI NUR RAIHAN BT MOHAMED ROSLI
2021628678
HM111/1Bb
PREPARED FOR:
MADAM NIK FAZLIN HIRYATI NIK JAAFAR
TABLE OF CONTENT
Introduction Planning
- vision and mission
background of the
statement
company
- type of plans
( pages 1-2)
(pages 3-6)
Organizing Leading
- organizational
structure leadership
- type of approach
departmentalization (pages 11)
(pages 7-10)
Controlling References
controlling method
(pages 13)
(pages 12)
INTRODUCTION
company background
James McLamor was the

founder and first CEO of the
FOUNDERS
Burger King fast food franchise
with David
Edgerton
1954 Miami, Florida,

FOUNDED
United States
SLOGAN "Just the way you like them "
Burger King is one of the

largest fast food chains
with over 2 billions
annual revenue. Burger OTHERS
King is also the second
largest hamburger after
McDonalds
1
FAMOUS MENU IN
BURGER KING
whopper
breakfast
sides
beef
chicken
fish
2
1.0 PLANNNING
every company should have their planning
process to achieve what they want such as
Burger King Coorporation
1.1 Vision and Mission Statement
vision
to be the most profitable

QSR business
through a strong franchise

system ang great people
selling the best burger in the

world
mission
offer reasonably priced

quality food
served quickly , in
attractive and clear
surroundings
3
1.2 TYPES OF PLANNING
STRATEGIC PLANNING
1. cost leadership
involves minimum costs that lead to low
prices in order to reduce operating costs
so that burger king products can be
offered at low prices
2. broad differentiation
offer flexible options to customers is that

refills drinks for free. This is because it
can attract new customers and especially
new markets.
4
OPERATIONAL PLANNING
Policies
standing adhering to all applicable
plan international, federal, state
and local laws and
restaurants
being ethical and honest
Procedures
encourage customers
to match selected
burgers with other
menu items and use
an ordering
approach.
Rules
employees should to follow

the rules without any
personality with anyone in
restaurant.
5
single-use plans
is a disposable plan specifically designed
to meet the needs of a unique situation. It is
a plan that addresses specific
organizational situation that do not usually
recur. The plan will stop when the goal is
reached.
Programs
Burger King launches loyalty program

nationwide to invigorates US sales.
Projects
has introduced several innovations that help

make fast food companies more efficient.
for example has offered product services and
contributed of t sales.
sparked the idea of moving the beverage
station from behind the counter so that
customers could pick it up easily and without
time.
Budgets
can reduce labor costs and save
material costs.
this because usually customers fill
drinks in cups without lids and
straws.
6
2.0 ORGANIZING
Organizing is refers to the process of determining
which activities will be performed, who will
performed them and how the activities will be
managed and coordinated.
2.1 Organizational Structure
CEO
US Europe, Latin
Middle America Asia
&
East & & Pacific
Canada
Africa Caribbean
7
2.2 Type of Departmentalization
Burger King has a centralized functional

organizational structure.
Burger King's organizational structure has the
following main characteristic :
- global centralization
- functional groups
- geographic divisons
Geographic divisions
despite the reorganization efforts in 2001

and 2014, Burger King's organizational
structure geographic divisions as a
tertiary characteristic.
this type has divides operating according
to their geographic locations.
example : Burger King's geographic
divisions , each of which is headed by an
Executive Vice President:
North Latin
America America
Europe , and The
Asia Caribbean
Middle East
Pacific
and Africa
8
Functional Groups
Burger King's organizational structure

has function-based groups that span the
global organization.
This feature refers to to basic business
function like human resource
management, legal and IT.
Burger King's has a :

Senior Vice President (SVP) for Global
Operations
Executive Vice President (EVP) for Finance
Executive Vice President who functions as

the Global Chief Marketing Officer
9
Global Centralization
This characteristic are maintains a core

management team that makes most of the
major decisions for the global organization.
In 2001, there was a change made by the
CEO of Burger king.
The changes has ensure that the new
organizational structure supports Burger
King's efforts in improving management
effectiveness and business perfomance.
10
3.0 LEADING
Every company definitely has a

leadership approach in place to
ensure what it wants to deliver
can be achieved together
The leadership approach found in Burger King is

delegative leadership (laissez-faire). This is
because, Burger King has rein free leadership
style. This is also called hands-off leadership style
which basically means that that the leader allows
employees to make decisions but the leader
remains responsible for the decisions made.
In addition, the employees at Burger

King are highly skilled, highly
experienced and also educated. Burger
King employees take pride in the work
they do and the encouragement to do it
successfully autonomously.
11
4.0 CONTROLLING
Burger King uses a method of
control in terms of feed-forwards
control.
Based on the control method there are 2
divisions used by Burger King Corporation it is
through the control of physical resources and
human resources.
physical resource control

Burger King performs product control
with the use of a point of sale register
technology system to track all products
sold at a particular time. This allows
each store manager to know how much
should be kept in inventory.
Burger King also performs quality

control through product testing for the
sake of high customer satisfaction.
human resource control

Burger King
Corporation has
standard training and
manual scheduling of
every restaurant branch
it opens.
12
REFERENCESS
https://saylordotorg.github.io/text_exploring-business-
v2.0/s15-06-operations-management-for-serv.html
https://en.wikipedia.org/wiki/Burger_King#History
https://nanopdf.com/download/burger-king-seeking-
consistency-in-leadership-and-image_pdf
http://panmore.com/burger-king-generic-intensive-
growth-strategies
http://panmore.com/burger-king-vision-
statement-mission-statement
https://www.ukessays.com/essays/marketing/business-
strategies-of-burger-king-marketing-essay.php
http://panmore.com/burger-king-organizational-
structure-analysis
13

Example of Infographic Report MGT SEM-1 2022

Uploaded by

Copyright:

Available Formats

Example of Infographic Report MGT SEM-1 2022

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Example of Infographic Report MGT SEM-1 2022

Uploaded by

Copyright:

Available Formats

FACULTY OF HOTEL AND TOURISM

James McLamor was the

1954 Miami, Florida,

SLOGAN "Just the way you like them "

Burger King is one of the

1.1 Vision and Mission Statement

to be the most profitable

through a strong franchise

selling the best burger in the

offer reasonably priced

offer flexible options to customers is that

being ethical and honest

employees should to follow

Burger King launches loyalty program

has introduced several innovations that help

2.1 Organizational Structure

Burger King has a centralized functional

despite the reorganization efforts in 2001

Burger King's organizational structure

Burger King's has a :

Executive Vice President (EVP) for Finance

Executive Vice President who functions as

This characteristic are maintains a core

Every company definitely has a

The leadership approach found in Burger King is

In addition, the employees at Burger

physical resource control

Burger King also performs quality

human resource control

You might also like