Scribd
Upload
82 views

Copy Writing

The document provides tips for finding clients as a freelance writer, including using job boards, Facebook groups, Upwork, and cold pitching. It discusses the pros and cons of each method, noting that while job boards have readily available opportunities, pay tends to be low. Upwork is recommended for finding bigger clients but takes a percentage of earnings. Cold pitching through emailing companies directly is suggested as the best approach, though it requires dealing with many rejections. The document stresses following intuition and not working with clients that seem untrustworthy.

Uploaded by

simrath.k.grewal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
82 views

Copy Writing

The document provides tips for finding clients as a freelance writer, including using job boards, Facebook groups, Upwork, and cold pitching. It discusses the pros and cons of each method, noting that while job boards have readily available opportunities, pay tends to be low. Upwork is recommended for finding bigger clients but takes a percentage of earnings. Cold pitching through emailing companies directly is suggested as the best approach, though it requires dealing with many rejections. The document stresses following intuition and not working with clients that seem untrustworthy.

Uploaded by

simrath.k.grewal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 6

Copy Writing

Here's some suggestions to help you absorb this copywriting course


effectively:

🤚🏼 Block out about 32 minutes to watch these training videos.


✏️Grab a pen and paper and take notes.
📄 Send this page to a friend or colleague who needs some help
learning copywriting.
Now let's get started!

VIDEO 1: What is copywriting?!


https://youtu.be/MkF7X-tPLyU

Copywriting permeates everything you do. Your emails, your


webpages, your videos....all your communication.

By using some psychology and formulas, you can increase the


response rate you get for everything. That's why copy is one of the
bedrocks of marketing. Knowing how to write high-converting copy
will put you ahead of 90% of people in the workforce.

VIDEO 2: The difference between selling and educating.


https://youtu.be/T-OZI1l_8AA

Let’s change your mindset about "selling" right now. Trying to sell too
hard is the single biggest rookie mistake people make. Let's learn how
to still sell hard.....without annoying people and making them leave.

VIDEO 3: The difference between selling and educating.


Throw out that boring academic-sounding crap and start fresh.
Watch this and learn:
https://youtu.be/3y7md0ld4OA

The AIDA Formula is unbelievably powerful as you can see.


Here's the blank template I use for every piece of copy I write. Even
when I show huge companies how to write, this is what they learn.

Make a Google Drive copy of this template for your own files (or do
"Save As PDF" if you choose):

VIDEO 4: Write like you talk....not like your English class teacher.

Throw out all the academic-sounding crap and start fresh. Watch this
video so you don't sounding like Stuffy McBorington:

https://youtu.be/pB8mKEfoqXY

Talking casual almost always outperforms professional speak. Unless


you're purposely trying to confuse your customer (like bank fine
print or lawyers documents), then speak in a so-easy-to-under-stand
manner.
VIDEO 5: Write what appeals to your customers...and how to find it.

If you want to make articles that are ASSETS in the future, you've
gotta write about things people want to hear about. Not just random
blog posts.

Here's exactly how to find all that info, and build your own
"copywriting swipe file" to keep ideas:

We're going to train some dogs in this video.....

https://youtu.be/XcDSb17h4SI

Many people tend to accidentally confuse their readers by simply


listing out "impressive sounding" features. This video will show you
how to write out the BENEFITS instead, and even marry the two
together:

Let's get started.....

https://youtu.be/giIjE1TP-q8

How to find clients?


1. Job Boards

Most new freelance writers begin their careers by applying for


positions on freelance writing job boards, such as:

Freelance writing jobs


Freelancewriting.com
ProBlogger
All Freelance Writing

Prospective clients pay to post their ads on freelance writing job


boards in hopes of finding the perfect writer for them.
PROS

You already know that these potential clients are looking for
writers, which could potentially save you the hassle of emailing a
lot of companies who aren’t looking at all.
In most cases, the prospective clients will describe the work in
detail so you know exactly what to expect. This means you won’t
need to hash out all the details yourself. When you’re a new
writer and aren’t comfortable taking the reins on a project, this
can be very helpful.
Every once in a while you find a real diamond in the rough: a great
client who pays well!

CONS

A LOT of freelance writers are applying for these jobs. Depending


on your niche and experience, it may be difficult to stick out from
the crowd and convey your value.
Since demand for these jobs is so high, the pay tends to be low.
It might be worth it to accept jobs at $.10/word or less when
you’re just starting out and need to build up your portfolio, but
this is not a feasible long-term strategy for most career writers.
If your niche is very specific, you are unlikely to find a job posting
that matches your skills and interests.

Personally, I’ve only ever gained one freelance writing client from job
boards. I feel like they are a waste of time since the pay is usually
terrible.

2. Facebook
Some clients prefer to post on Facebook freelance writing job boards
such as:

Cult of Copy Job Board


The Copywriting Job Hub
Freelance Copywriter Collective
Freelance Writers Job Board
As with traditional freelance writing boards, these postings tend to
receive a lot of inquiries and the pay is often low. But you never
know! If you are in need of clients, it’s worth it to check back every
day and apply to relevant postings.

3. Upwork
Upwork is a platform that connects clients and freelancers. Upwork
often gets a bad rap in the freelancing community because they take
a sizable percentage of your profits when you’re paid through the
platform.

However, this is often where the big fish hang out. Upwork makes
working with freelancers safe and easy for big corporations, so a lot
of them prefer to use this platform over job boards. Some of my
biggest clients, including Olay, Marc Jacobs Daisy, Tiffany & Co., and
Gucci Bloom have originated from Upwork. .

PROS

BIG clients use this platform to hire freelancers.


Upwork guarantees that your clients will pay you.
Having an optimized profile and great reviews mean that clients
come to you, and you need to do very little to attract work.

CONS

It can take a long time to establish yourself on Upwork.


Upwork takes 20% of your earnings.
It now costs money to apply for jobs on Upwork.

4. Cold pitching
In my opinion, cold pitching is the best way to get copywriting
clients. So what is cold pitching? Basically, you email potential
clients that you don’t know at all and pitch them your services.

When I began my freelance writing career, this is how I found the


majority of my clients. I looked for beauty companies who had a blog
that hadn’t been updated in a while, then I sent them an email to
offer my help. Most of the time I received no response, but every
once in a while I got a new client that made it totally worth my time.
PROS

You have very little competition, so you can ask for higher rates.
You’re in control. As long as you can find new potential clients,
you can pitch. You don’t need to wait for a relevant job posting to
show up on a job board.

CONS

Most likely, you will only receive a small number of answers to your
emails. Many of the answers that you do receive will be a no. This type
of rejection can sting at first, but it will fade with time.
Cold pitching requires you to take control of the onboarding
process, which can be scary for new freelance writers. However,
don’t think you need to have all your processes set in stone. You
can make it up as you go along!

How to find clients?


As a freelance writer, you’re mostly conducting your business through the
internet. And as you probably know, there are many shady people on the
internet.

If you get into contact with a new potential client and something doesn’t
feel right, respectfully disengage. Save your bandwidth for clients that you
are excited to work with who truly value your skills.

I know from experience that that’s easier said than done. When your bills
are due, it’s difficult to say “no” to potential clients, even if they aren’t a
good fit for you. But the more you grow your business, the more say you’ll
have in who you work with. You’ll make more money and you’ll be much
happier!

If they truly seem shady, just ditch them. The last thing you want is
to do work for someone who isn’t going to pay you. Listen to your
gut!

You might also like