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Assignment 3

The document is an assignment submission for a marketing management course. It discusses different types of organizational structures, including hierarchical, functional, divisional, matrix, flat, and team-based structures. For each structure, it provides a definition and example of a type of company that might benefit from that particular structure. The key information discussed includes the characteristics and suitability of each organizational structure type.

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Saboor Baloch
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22 views5 pages

Assignment 3

The document is an assignment submission for a marketing management course. It discusses different types of organizational structures, including hierarchical, functional, divisional, matrix, flat, and team-based structures. For each structure, it provides a definition and example of a type of company that might benefit from that particular structure. The key information discussed includes the characteristics and suitability of each organizational structure type.

Uploaded by

Saboor Baloch
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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University of Gwadar

Knowledge | Wisdom | Service

Assignment no 3
Assignment submitted by:

Saboor Naseer

Course instructor:

Sir Dilawar Kham

Reg No. 011

Course: Marketing Management

Department of Management science

Program: BBA

Session: 2022-2025

Email: [email protected]
Hierarchical organizational structure:
A hierarchical organizational structure is the most traditional type of structure. It is characterized by a
clear chain of command, with upper management at the top and lower-level employees at the bottom.
This type of structure is well-suited for companies that need to make quick decisions and have a high
degree of control over their operations.
Hierarchical structures can be very efficient, as they allow for clear lines of communication and
responsibility. However, they can also be inflexible and stifle creativity.

Functional organizational structure:


A functional organizational structure groups employees together based on their skills and
expertise. For example, a company might have separate departments for sales, marketing, engineering,
and customer service. This type of structure is well-suited for companies that need to specialize in
different areas and have a high degree of efficiency. For example, a hospital might have a functional
structure, with separate departments for surgery, medicine, pediatrics, and obstetrics. This allows the
hospital to have a team of experts in each area who can provide the best possible care to patients.
Divisional organizational structure:
A divisional organizational structure groups employees together based on products, services, or
geographic regions. For example, a company might have separate divisions for consumer products,
business-to-business products, and international operations. This type of structure is well-suited for
companies that operate in different markets or have a wide range of products or services.
For example, a car company might have a divisional structure, with separate divisions for passenger cars,
commercial vehicles, and luxury vehicles. This allows the company to focus on the specific needs of each
market and develop products and services that meet those needs.

Matrix organizational structure:


A matrix organizational structure is a hybrid of the functional and divisional structures. In a matrix
structure, employees have two reporting relationships: one to their functional manager and one to their
project manager. This type of structure is well-suited for companies that need to be flexible and adaptable,
and that need to work on multiple projects at the same time.
For example, an aerospace company might have a matrix structure, with employees being grouped
together by both their function (e.g., engineering, manufacturing, quality control) and their project (e.g.,
developing a new jet engine). This allows the company to have a team of experts from each function
working on each project, which can help to improve efficiency and innovation.
Flat organizational structure:
A flat organizational structure has few or no levels of management, and employees are
empowered to make decisions and take risks. This type of structure is well-suited for small companies
and startups, and for companies that need to be innovative and fast-moving.
For example, a small marketing agency might have a flat structure, with just a few owners and
employees. This allows the employees to make decisions quickly and easily, and to be more responsive to
the needs of their clients.

Team-based organizational structure:


A team-based organizational structure organizes employees into self-managed teams. These teams are
responsible for their own work and have the authority to make decisions and solve problems. This type of
structure is well-suited for companies that need to be flexible and adaptable, and that need to tap into the
collective knowledge and skills of their employees.
For example, a software company might have a team-based structure, with teams being responsible for
different aspects of the product development process, such as design, development, and testing. This
allows the teams to work independently and to make decisions quickly, which can help to improve the
speed and quality of product development.

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