EAPP12 - Q2 - Concept Notes
EAPP12 - Q2 - Concept Notes
CONCEPT NOTES
IN ENGLISH FOR ACADEMIC AND PROFESSIONAL PURPOSES 12
Position papers are utilized to present an issue and to generate a support on the issue. Therefore, gathering
factual information to support your argument would be very essential.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 1 of 23
Personal Testimony
personal experience related by a knowledgeable party.
In every claim, there is always a counterclaim. A counterclaim is just the opposite of a claim. When
your claim says, “I want a new cellphone.” But then your mother said, “'No, you don't.” This is your mom's
counterclaim. Counterclaims are also provable and supportable by reasons and evidence. Just when your mother
proves by saying, ‘Your current situation does not require a new cell phone.’
All of these essential parts play an important role in writing a position paper. The outline below will
help you organized your ideas in one coherent composition.
There are two basic of writing which specialized at convincing. These are:
1. Persuasion – appeals to readers’ emotions to make them believe something or take specific action. Persuasion
can also use logic and evidence.
Note: Refer to the underline coding
Steps in Persuasive Writing
State your opinion and introduce your argument.
Give your reasons for your opinion.
Illustrate with examples to support your opinion.
Restate your opinion and your suggested solution.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 2 of 23
Example:
Parents’ love which is illustrated with their sacrifices is worth recognition. They send
their children to school even if they have not gone to school themselves, even if their own
wants are sacrificed just to fund students’ needs. You, dear students must recognize this
immeasurable love of your parents by being good in your studies.
2. Argumentation – relies on logic and evidence to build a case for a specific claim. Argumentation de-
emphasizes appeals to emotion.
Steps in Argumentative Writing
Make a claim
Support your claim with reasons/evidence
Acknowledge the counterclaim
Refute the counterclaim
Conclude with strong statement
Example:
Many students ignore the significance of doing well in their studies. They often neglect
their parents’ sacrifices by getting low grades or worst yet getting a failing marks. On the
other hand, psychologists say performance in school is influenced by many factors which include
peers. However, to fare well in school is not only about influence but also about being exposed
to social realities such as difficulties of getting decent job. Thus, funding students to school
becomes a big sacrifice among parents.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 3 of 23
3 Parts of Argument (ARE)
Assertion – is usually a simple statement (claim or proposition) such as
“Television news is boring.”
“Tomato soup is better than grilled cheese sandwiches.”
An assertion is the thesis statement or the main point of an argument.
Reasoning – is the “because” part of an argument or the premise. It supports the assertion/proposition. It
answers the question, “Why did you say that?”, as in the following examples:
“Television news is boring because it doesn’t talk about issues that are relevant to me.”
“Tomato soup is better than a grilled cheese sandwich because it is more nutritious.”
Evidence – supports reasoning. There are many different kinds of evidence, ranging from expert
testimony or statistics to historical or contemporary examples. Evidence must relate to the reason and
must be enough or sufficient to support the reason.
“Television news is boring because it doesn’t talk about issues that are relevant to me. For
example, I never see stories about the issues that kids deal with every day.”
“Tomato soup is better than a grilled cheese sandwich because it is more nutritious. For example,
tomato soup contains important vitamins such as lycopene, while grilled cheese sandwiches really
don’t have that much nutritional value at all.”
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 4 of 23
Remember!
The activities that are important to make a convincing stand.
Identify the issue
Make a stand
Formulate your thesis statement about your stand on the issue you have identified.
Do research and readings to gather information that will be used as evidences.
Present an effective argument
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 5 of 23
Sample Position Paper:
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 6 of 23
MANIFESTO AS A FORM OF WRITING
Manifesto
It is a document publicly declaring the position or program of its issuer. A manifesto advances a set
of ideas, opinions, or views, but it can also lay out a plan of action. While it can address any topic,
it most often concerns art, literature, or politics. Manifestos are generally written in the name of a
group sharing a common perspective, ideology, or purpose rather than in the name of a single
individual.
It combines a sometimes-violent societal critique with an inaugural and inspirational declaration of
change. Although manifestos can claim to speak for the majority, they are often authored by social
activists and usually linked to new ideas (https://www.britannica.com/topic/manifesto).
TYPES OF MANIFESTOS
Election or Electoral Manifesto
List of promises to citizens which is issued by a political party. The list shows the ideology of the
party and its commitment to the citizens. It is in the form of a pamphlet or booklet issued to tell
people about the party's programs and policies.
Manifestos Relating to Religious Belief which are referred to as Creeds
A creed is a set of fundamental beliefs; a guiding principle. Other synonyms are credo, doctrine,
dogma, gospel, ideology, philosophy, and testament.
Perhaps the most famous manifestos of all time is also the most popular book ever written. It was also
the first book ever mass produced. It’s The Bible. It’s the sacred document for the Christian faith. In
particular, the Ten Commandments are a crucial element. They define the rules for living.
Educational Manifestos
As the name implies, these are manifestos involving issues concerning education and are written by
educators and professionals in the field of education.
Scientific and Technological Manifestos
These cover topics normally dealing with policies on the areas of science and technology, by
scientists and technology experts.
Professional Manifestos (pertaining to an individual or organization)
Manifestos can also be categorized as artistic, philosophical, corporate, personal, religious (creed)
and political.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 7 of 23
Examples of Short Manifestos:
From what you’ve seen above, personal manifestos are personal guidelines to live your life. It’s your life’s own
call to action. The way you live your life and what you strive for.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 8 of 23
WRITING A SURVEY REPORT / FIELD REPORT / LABORATORY /
SCIENTIFIC TECHNICAL REPORT
Survey Questionnaire
It is a data gathering tool having set of questions used in a survey and is utilized in various fields such
as politics, research, marketing, media and so on. It is intended to gather data, views, opinions and
others from individuals or a particular group of people.
It is an important method used in order to collect the necessary information that will benefit the people
and the community.
Self- administered Approach – In this type, the survey is administered by the researcher himself/herself.
Paper-and-pencil Survey
This is a traditional method wherein the respondents who usually preferred the manual method
must be present in the administration of the survey.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 9 of 23
Online Survey
Also called internet survey, is one of the most famous sources of data collection, where a set
of survey questions is sent out to respondents and the members of this sample can respond to the
questions over the internet. Respondents receive online surveys in various ways such as email,
embedded over website, social media or forms.
Mail Survey
This popular tool requires an easy- administering of the survey where survey questionnaires are
mailed to individuals who are given enough time to read and ponder on the information asked.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 10 of 23
B. CONDUCTING A SURVEY
A Survey is one of the best ways we will know and understand the people’s choices, attitudes, or feelings
on certain issues. We will be able to determine the reactions of the respondents and based on the survey results,
we could design some possible actions to be best done, or a solution to a problem, or a remedy to a disease or an
answer to a question.
Three Steps in Conducting a Survey
Step 1. Decide on a four or five option survey question. Then make a tally chart having its heading and appropriate
title.
The question should follow the guidelines of making an effective survey question. Formulate
questions that address to the aim and need of the research. The question should be clear, concise
and efficient. The heading and the title should reflect the focus of the survey.
Step 2. Conduct a survey then tally all the answers.
In conducting a survey, ethics should be observed. You should be polite and show respect to
the respondents. You should maintain a friendly atmosphere so that respondents may not feel so
intimidated. Make sure all answers are noted. Plan for a more systematic way of tallying.
Step 3. Count the answers marking the item having the least to the greatest tallies. Then make a graphic
representation of the results.
Be careful in tallying so you should observe accuracy and honesty. Results can be presented
using any graphics. Most commonly used are charts and organizers. Choose the most appropriate
graphics that best represent the result of the survey.
NOTE: When you will conduct a survey, you should write a letter of consent. In the letter you should also
emphasize that the information given by the respondents/ participants will be held with utmost confidentiality. If
the respondent is a minor, prepare an assent
“Informed consent” is the voluntary agreement of a person, or the representative, who has the capacity to
give consent, and who practices free power of choice to involve in research. "Assent" is a term used to show
willingness to participate in survey by persons who are too young to give informed consent but who are old
enough to understand the proposed survey in general. Assent by itself is not enough, however. If assent is given,
informed consent must still be acquired from the parents or guardian.
The task of gathering or collecting information or data from surveys requires a high level of knowledge and
skill. You need to be familiar with the different types of survey questions and learn the art of formulating them
before you can conduct the survey and actually gather primary data. Primary data is data you as a researcher
collect from first-hand sources using methods like surveys, interviews, or experiments.
2. Dichotomous Questions
Dichotomous questions have two possible answers, often either yes/no, true/false, or agree/ disagree.
These questions are used when the researcher wants to clearly distinguish the respondent’s opinion,
preference, experience or behavior.
Example: HIV/AIDS is transmitted through saliva:
True False
3. Multiple–response Questions
There are certain questions that necessitate the respondents to provide more than one answer. For example,
a typical advertising survey would ask the question, “How did you find about the particular service or
item”? A respondent may have encountered more than one of the probable ways.
Example: How were you able to know about the graduate program of Development Policy offered in De
La Salle University? Check all that applies.
Print Advertisement By word of mouth (friends, families, etc.)
DSLU Website Telephone inquiry
DSLU Social Networking Physical appearance/ inquiry page
Others, please specify:
4. Matrix Questions
There are instances where a number of questions you intend to ask have the same set of possible answers.
Thus, it is possible to construct a matrix of items and answers for the sake of streamlining the survey.
Example: Qualities of a Good Leader
Beside each of the qualities of a good leader, kindly indicate how well the person in inquiry
manifests the said quality with 1 being the lowest and 5 as the highest.
Sample Matrix Question Set
Qualities/Rating 1 2 3 4 5
Integrity
Inclusiveness
Information-Driven
Innovative
Shown above is a numerical scale (matrix). The respondents are required to choose from a number of
categories that determine their preferences.
Another common scale is the Likert Scale which tries to assess the subject’s agreement/disagreement or
approval/ disapproval on a five-point scale-with one end being the most positive answer, and the other
end being the most negative answer. The categories correspond to the numerical values 5,4,3,2,1, and are
encoded as their numerical equivalent (Singh 2007,75). The total score per item is determined. From here,
you formulate your inference.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 12 of 23
Example: Performance-Based Incentive System
The new performance-based incentive system encouraged me to work over-time.
What do you do with the data or information you have collected after conducting your survey? Information
or data gathered from surveys should be properly organized before it could be disseminated.
According to Cambridge International Organization, data can be organized in several ways. Which method
is chosen depends largely on the type of data being collected? A simple way of recording the results is by
constructing a tally and frequency table.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 13 of 23
For example, a survey is carried out to test the manufacturer’s claim that there are ‘about 36 chocolate
buttons in each packet.’ The number of buttons in each of 25 packets is counted, giving the figures below.
35 36 34 37 36 36 38 37 36 35 38
34 35 36 36 34 37 38 37 36 35 36
36 37 36
Displayed as a list, the numbers are not clear, however, they are easier to analyze if they are recorded in a
tally and frequency chart like this.
Sometimes if there is a big range in the data, it is more useful to group the data in a grouped frequency
table. The groups are chosen so that no data item can appear in two groups.
For example, the ages of 30 residents in a Home for the Aged are shown below:
98 71 76 77 72 78 77 73 76 86
75 79 81 105 100 74 82 88 91 96
85 90 97 102 83 101 83 84 80 95
Constructing a tally and frequency table with a list of individual ages will not be very useful as most ages
in the range will only have one or two results. Grouping the data into the age ranges 71-80, 81-90, etc. produces
this more useful table.
Age Tally Frequency
71-80 IIII IIII II 12
81-90 IIII IIII 9
91-100 IIII I 6
100-110 III 3
The ages could have been grouped 71-75, 76-80, 81-85, etc. The group size is the decision of the person
collecting the data, but it is important that the groups are all the same size and do not overlap.
DISPLAYING DATA
Once the data has been collected, it can be displayed in several ways. Which method is chosen depends
on the type of data collected and the audience it is intended for. One of the simplest and most effective is to use
a pictogram.
Pictogram is a method that uses pictures to represent the frequency. The chocolate button data can be
displayed on a pictogram like this, using one circle to represent one chocolate button.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 14 of 23
Number of chocolate buttons Frequency
34
35
36
37
38
Sometimes one symbol represents more than one item. In the pictogram below, each circle represents four
chocolates and fractions of a circle represents smaller amounts.
Number of
Frequency
chocolate buttons Key
= 4 chocolates Look at the key to
34
see what each
35
symbol represents.
36
37
38
Probably the most common way of displaying data is the bar graph or frequency diagram. It is quick and
easy to draw, and straightforward to understand.
Worked example: SUBJECT FREQUENCY
Sport 40
Science 20
Math 30
Art 15
Languages 15
Total 120
A school of 120 students carry out a survey to see which subjects are most popular. Their results are shown
in the frequency table.
Show this information on a frequency diagram
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 15 of 23
Frequency diagrams can also be used to display grouped data, such as the ages of the residents in the care
home.
An alternative to a frequency diagram is a bar-line. Instead of bars, lines are drawn to represent the
frequencies. The height of each line indicates the frequency.
The data about students’ favorite subjects can be shown on a bar-line graph like this.
Favorite Subject
In frequency diagrams and bar line graphs, each frequency is represented by the height of a bar or line.
Another way of displaying data is on a pie chart. On these, each frequency is represented by a fraction of a circle.
Worked Example
Look again at the data about students’ favorite subjects. Show this information on a pie chart.
● First you need to express the frequency of each subject as a fraction of the total number of students
Sports is 40 = 1 of the total
120 3
Science is 20 = 1
120 6
Maths is 30 = 1 of the total
120 4
And Art and Languages are 15= 1 each.
120 8
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 16 of 23
To draw the pie chart without a protractor, an understanding of fractions helps. For example, Sport and
Science together represent half of the total, and Math, Art and Languages represent the other half of the total.
Favorite Subject
The pie chart has a heading and a
Languages
13%
key, and each slice is clearly
Sport
Art 33% labeled.
12%
A component of summary of the findings is to provide a discussion for each of the findings, using anchor
verbiage that justifies rather than distorts the intent of the findings. Tells us how the findings are important or
relevant based on the aim and scope of your study.
A summary is a synthesis of the key ideas of a piece of writing, restated in your own words – i.e.,
paraphrased. You may write a summary as a stand-alone assignment or as part of a longer paper. Whenever
you summarize, you must be careful not to copy the exact wording of the original source.
Summarizing teaches students how to discern the most important ideas in a text, how to ignore irrelevant
information, and how to integrate the central ideas in a meaningful way. Teaching students
to summarize improves their memory for what is read. Summarization strategies can be used in almost every
content area.
Due to clarity demand, summary of findings must contain each specific question under the statement of the
problem and must be written first to be followed by the findings that would answer it.
The findings should be textual generalizations, that is, a summary of the important data consisting of text
and numbers.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 17 of 23
Sample Survey Report 1:
Sample Summary:
In his paper “Global Implications of Patent Law Variation,” Koji Suzuki (1991) states that
lack of consistency in the world’s patent law is a serious problem. In most of the world, patent
ownership is given to the inventor that is first to file for a patent. However, the United States
maintains a first-to-invent policy. In view of this, patent ownership can change depending on the
country. Multiple patent ownership can result in economic problems; however, most striking is
the international tension it causes. That fact that United States does not recognize patent ownership
in other countries, in violation of the Paris Convention on Industrial Properties, has prompted the
World Intellectual Properties Organization (WIPO) to push the United States to review its existing
patent law principles.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 19 of 23
STEPS IN WRITING A SURVEY REPORT
1. Break the report into separate sections with heading. Survey reports usually use headings for each section.
2. Write a 1–2-page executive summary paraphrasing the report.
3. State the objectives of the survey in the background section.
4. Provide background information by explaining research and studies.
TIPS IN CONDUCTING A SUCCESSFUL SURVEY
Make sure that every question is necessary.
Keep it short and simple.
Ask direct questions.
Ask one question at a time.
Avoid leading and biased questions.
Speak your respondent’s language.
Use response scales whenever possible
Avoid guiding grids or matrices for responses.
A Survey Method is the technique of gathering data by asking questions to people who are thought to have
desired information. A formal questionnaire is prepared. Generally, a non-disguised approach is used. The
respondents are asked questions on their demographic interest or opinion.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 20 of 23
HOW TO WRITE A SURVEY REPORT
A survey report is a formal piece of writing based on research.
I. Structure
Introduction
State the purpose/aim of the report, when and how the information was gathered.
Main Body
All the information collected and analyzed is presented clearly and in detail (break down the respondents into
groups according to sex, age and place of residence, state the main differences between groups). Subheadings,
numbers or letters can be used to separate each piece of information.
Conclusion
Sum up the points mentioned above. If necessary, a recommendation can be included as well (one way of
summing up is making some general comments).
Fast-food Addiction
It is no secret that the US is leading the world in its swelling obesity. The nation is subsisting
on a diet of high-calorie convenience food. In fact, Americans have increased their spending on fast-
food items from Ṩ 6 billion to Ṩ 160 billion
Annually over the past four decades. What may Come as a shock, however, is the accumulation
of evidence suggesting that the main ingredients in the typical “hamburger, fries and a cola” are
addictive compounds that keep customers lining up for their next fix.
The key culprits are sugar and fat. Empirical studies reveal that the heavy dosage of these
substances in today’s super-sized standard of a fast-food meal can trigger brain activity similar to that
endured when a person is on hard drugs. A representative individual serving McDonald’s or Burger
King can dish out up to 2000 calories, including more than a cup of sugar and 84 grams of fats.
Single-handedly, this meal sized portion meets the full daily caloric requirement for the average
woman. Moreover, it exceeds the recommended daily allowances of both sugar and fat for any adult,
regardless of gender.
Whereas herein is an opiate, both sugar and fat stimulate endogenous opioids such as beta-
endorphins in the hypothalamus, just above the brain stem. These naturally occurring painkillers
activate the release of dopamine, a neurotransmitter, into a small cluster of cells located in the
midbrain called the nucleus acumens. Here, dopamine functions to elicit feelings of pleasure or
euphoria. What’s more, it motivates an individual to proactively repeat any action that originally
fueled its production. In the case of sugar and fat, purported addiction is a consequence of the body
craving the release of dopamine inherent in their consumption.
To validate reports that fat and sugar behave in a drug-like fashion, researchers have conducted
laboratory studies demonstrating that they induce classic addictive symptoms. For example,
eliminating sugar from the nutritional regime of rats that are used to a primarily sweet diet produced
anxiety asymptomatic of heroin and nicotine withdrawal. Moreover, increased tolerance to addictive
food substance was noted. In one experiment, rats were fed a chocolate drink containing a high ratio
of both fat and sugar. Although the animals were found to ingest increasing amounts of the potent
liquid, their total production of resulting brain opiates was, in fact, diminished. This would suggest
that the rodents had become progressively more tolerant to the effects of fat and sugar. Furthermore,
it is likely they would subsequently require a greater quantity in order to achieve the same high.
Likewise in humans, brain-imaging scans of obese and non-obese persons illustrate that the
heftier the individual, the fewer dopamine receptors are present. Researchers are uncertain whether
this is the basis or the outcome of obesity. However, it is clear that as weight rises, individuals need
to consume increasingly larger portions to experience a comparable euphoric effect.
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 22 of 23
Vocabulary (From Merriam-Webster Dictionary)
1. obesity (noun)
- a condition characterized by excessive accumulation and storage of fat in the body
2. obese (adjective)
- very fat: fat in a way that is unhealthy
3. calorie (noun)
- a unit of heat used to indicate the amount of energy that foods will produce in the human body
4. hefty (adjective)
- large and heavy: big and strong
5. dopamine (noun)
- a monoamine that is decarboxylated to dopamine and that occurs especially as a
neurotransmitter in the brain
6. euphoric (noun)
- a feeling of great happiness and excitement
Concept Notes English for Academic and Professional Purposes 12 Prepared by Sir Ruel Page 23 of 23