Scribd
Upload
28 views25 pages

BC 1

Uploaded by

Shweta Chavan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
28 views25 pages

BC 1

Uploaded by

Shweta Chavan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
You are on page 1/ 25
‘ort1/2023, 14:59 Document BUSINESS COMMUNICATION TE. COMPUTER (Cait =1) (CONCEPT OF BUSINESS COMMUNICATION (Concept of Communicstion The word ‘comminicate” has bean derived fromthe Latin word ‘Communi’, which means to ‘share’. Commuricaton isa process bv whith informatiox is exchanged between individuals throush a common system of symbols, sign or bekaviow. It is the expression of facts, opmicns, ideas or fzelngs. A number of definitions av? been given to the teun “Communication”. A few importent ones ae: “Communication in its Simplest fon of conveying of information fom one person to another” — Hudson “Communication isthe transfer of infomation from one person to another whether ot not it clits coafidence”- Koontz and O'Donell “Communication is an exchange of fats, ideas, ‘opinions or emotions by two or more persons.” -George Terry “Communication is the tum of allthings, one person does When be wants fo create understanding in the mind of another, It is ‘2 bridge of meaning Tt involves a systematic and continuous process of telling, listening end ‘undertanding "Allan Lonis Communication i an antanial condition of our axistense and the most important activity of human beings. Communication is a two way process. There must be a least two persom fo allow the completion ofthe process. One kes up the rele cf a seader the other that of the receiver. Webster's dichonary states that “commuication is the act of exchanging Information and undestandiag flom one pesca © amolher". For ‘communication to be succesful the exchange of idea: and infermtion must renult sn ‘paring ani understanding is intended meaning. Its purpose is to effect desired changes in the behaviour of the receiver of the messase. Thus communication is the tansfer of information fom one person t9 another person Its goa is to have the receiver understand the message as Was intended, Whether we communicate through wating of speaking, language ‘continues to play an important role Tue icreasing use of telephone, moble, recording devices, wich a2 dictaghone, answering machines, lice broadcattiag and telecating, and ‘video conferencing have nowalavs, shifted the focus from wating to speaking. Business Communication ‘When one communicates to tansact some commercial activity that i, providing goods or services, with the intention of generating profits, it is temed as business communication According to Scot, “administrtive communication is a proces which involves the ‘ensmission ani a:cucate replication of ideas ensued by feedbeck for the purpose of liitmg action which will accomplish ergauizitioa gods”. The mporame of ‘communication fo an organization, all the more so t a business Organization, canmot be over ‘Suphisized it lake no: only the various componente ofthe organization but alo it intersal ‘world wath the extemal world In order be proficient in business communication, it becomes imperative to acquire sills of effective wting end speaking. Infact lac of these may result in los: of business opportunities. Therefore, curiculums cf most business Schools the werld lover cover the qubject of business communication extensively. It also common for the pristigious companies to insist uyon excellent communicetion alle as a requirement at the time of recratment hntps:if-techsoluton in/publcpdview ?urehtps 3Aik2F'42Fe-techsolution inik2Fpublich2Fstorago%s2Fnotesth2F7WGJBSEXCVCIBL@cpaHoaHl... 1/25 ‘ort1/2023, 14:59 Document Features of Communication (Q) Commumicstion is essentially a two-way process, The succes: or the failure of ‘communication i: decided by the feedback we get Hence, feedback is esental 10 ‘communication © Communication is ax ongoing process. Communication is essential in all kinds of ‘organizations and atall levels of manazement. No manage: can be effective in bis role unless he is able to communicate. Professional and result mented orgazizatiom: are alwajs lookang ‘for managers Who can communicate persuasively and competetly © Communication consists not oly of facts bat ideas and emotion: too. Communication is auch more than words. The tone and facial expressions often cary a srester meaning than words We can communicate a lot through sigus, symbole and gestures. For example, 2 ‘istory sign made by two fmgers communicetes beter than werds, (A) Communication is a dynamic procest. It incomporster the changing shape of the participants andthe enviroament. (9) Communication is a goal-oriented process. Communication can be effective if both the seade: aud the receiver ale aWiare ofthe goal of communication and there is congrueace of their coab. (©) Communication is an inter-disciplinary science. Knowledge derived ftom several sciences 4s used in communication Anthuopelogy (study of body language). Psychology (study of ecsussion, perception and atitudes), Soaology ani Foliteal scimce (study of votng ‘behaviou) have provided insights to make communication effective Importance of Communication Effective communication has always been essential for success in business In recent times, ‘communication has become all the more essential due tothe following ressoas: @ Increase in Size: Business firms have grown tremendously in scale of operations. A large ‘business fim today employs thousands cf people and has operations in diffrent parts of the world Aa efficient system of ccmmunication is required to carry out its activities across suocessflly (8) Growing Speciaizwion: Nanow division of wove resubs i diferent antivir being Ihaaled by diferent department. Sound communication is exental for ensuring mutual cooperation and undertanting among different deparimeats without which no organization ‘em fincion smooth I for example, there i no communécatin between production and sales departments, the sees department might book such crders that the production ‘Separate apply Gi) Cutthroat Competition: Lierlizaion and globalization have renulted in seve compitiin among public sector, priate sector and foreim banks Persash ‘communication in the form of advertivements, personal contacts and publicity becomes ‘sential fo survive in the race of competition hntps:if-techsoluton n/publcpdview ?urehtps 3Aik2F'42Fe-techsolution inik2Fpublich2Fstorago%%2Fnotesth2F7WGJBSEXCVCIL@cpaHoaHl... 2/25 ‘ort1/2023, 14:59 Document x) Trade Union Movement In organisations, employee's unions are very song and powerful, Management must consult union leaders on several matters. Regular exchange of ‘formation and ideas betwees manazers and union officals helps them to maintain healihy relations With one another. (©) Human Relations: Effective communication between management and employees is necestaryto develop mutual trast and confidence, Participation of employees in the decision- raking process and other activities helps to develop among them a verse of telonging and loyalty tothe organization. Public Relations: Society enpects a sense of eeponsibility rom managers, Business hae to keep the Govemmert, distributors, suppliers, investors and other sections of society well- informed about its contributor to society. Public relations help business to improve its image imsocety, and big enterprises employee professional expets for this purpose (i) Personal Asset Communication skill is esrential for success in every job. Managers are requized fo deliver spesches, nate documete and concct interviaw. Teschere, advocates, joumaliss receptionists need high degree of ccmmunication shi. The ability to ‘communicate effectively is equally essential for promotion in career. ‘Communication Process ‘The commurication process consists of a series of step: by which a sender reaches a receiver swith e message. It involves six steps: (2) Develop an Ide: It is an idea or thought which the seeder wishes to transmit. Thi 1 the [key step. Unless there is a worthwhile message to communicate all ther steps are rendered () Encode: In this, the idea is encoded with suilable words, chats, or symbols for ‘wenamission. Atthis point, the sender determines the method of transmission. () Tranit The nally developed message is transmitted by the method chosen. Senders alto choose certain channels and communicate with careful timing, but they try to keep their ‘communication channels fe of barriers (A) Receive: Clear reception of message is a condition precedent to its effective luerpeetation, storage and use. In an interpersonal mode, & Would involve atteutive listening to0 (© Decode: Step five is to decode the message to that it can be undersood. The sender wants the receiver to understand the message exactiy a3 intecded. But, due to different [petceptioas of two eiferent people, the recenver sometimes does not understand exactly wast {he sender intends. Hence, the veuder must before land asses the allies ofthe receiver to mule the communication happen (© Feedback Feedback isthe receiver's respomse tothe sender's message. Feedback enables the sender to know whether or not lus massage has been received and merpreted comectly The exckange of mfuumation through feedback can be very beipfil ia improving the ‘communication process hntps:ife-techsoluton infpublcpdview ?urehtps 3Aih2F'42Fe-techsolutioninik2Fpublich2Fstorago%s2Fnotesth2F7WGJBSEXCVCBLcpaHoaHl... 3/25 ‘ort1/2023, 14:59 Document (7) Noise: Most ofthe time communication failure is caused by noise. Noise is distacting ‘and interferes with the communication process. If te chamel mediun we ate relying upon is ‘aalty the message may be at times encoded wrougly. Sometimes distortion m sound or 2 speech cefect also hampers the process of effecive communcation Besides nove, ometimes sender's attnadss, pereonal prejiees, certain steumptions, frame of mind or a= of wrong tone interfere with the communication process. Simarly. on the other ead the reveiver’s background, puejudices, his ability to understand the message as intended, imsluence the effective communication. Apat fom: these factors speech defecs, distactng body language, legible hardwizitg, ec. bing about the falure of communication [Geer] —{reseaas}-

You might also like