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From Wikipedia, the free encyclopedia
This ar(cle is about the Apple streaming service. For the media player app from Apple,
see Music (Apple). For the unrelated record label, see Apple Records.

Apple Music

Apple Music app icon on iOS 17

Developer Apple Inc.

• Oliver Schusser (VP, Apple Music & Interna=onal Content)

Key people
• Brian Bumbery (director, Apple Music Publicity)
• Trent Reznor (Crea=ve Officer)

Launch June 30, 2015; 8 years ago

date
 Last December 13, 2022; 10 months ago
updated

Pla5orm(s) macOS, iOS, iPadOS, tvOS, watchOS, CarPlay, HomePod, Windows, Android, ChromeOS, Google
Nest, Amazon Echo, Sonos, PlaySta=on 5, Xbox, Teslaand Web

Pricing Individual: US$10.99/month[a]

model Family: US$16.99/month
Student: US$5.99/month
Voice: US$4.99/month[b]

Availability 167 countries Widely in the Americas, Europe, Asia, and Oceania, and in parts of Africa and the
Middle East

Website • Home Page: apple.com/music

• Web Player: Web Player

Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select
music to stream to their device on-demand, or they can listen to existing playlists. The service
also includes the Internet radio stations Apple Music 1, Apple Music Hits, and Apple Music
Country, which are broadcast live to over 200 countries 24 hours a day. The service was
announced on June 8, 2015, and launched on June 30, 2015. New subscribers get a one-month
free or six months free trial with the purchase of select products before the service requires a
monthly subscription.
Originally strictly a music service, Apple Music began expanding into video in 2016.
Executive Jimmy Iovine has stated that the intention for the service is to become a "cultural
platform", and Apple reportedly wants the service to be a "one-stop shop for pop culture". The
company is actively investing heavily in the production and purchasing of video content, both in
terms of music videos and concert footage that support music releases, as well as web series and
feature films.
The original iOS version of Apple Music received mixed reviews, with criticism directed
towards a user interface deemed "not intuitive". However, it was praised for its playlist curation,
a vast library of songs to stream, and its integration with other Apple devices and services.
In iOS 10, the app received a significant redesign, which received positive reviews for an
updated interface with less clutter, improved navigation, and a bigger emphasis on users'
libraries. Apple Music gained popularity rapidly after its launch, passing the milestone of
10 million subscribers in only six months. Though Apple does not disclose the amount of paid
subscribers, research firm Midia Research estimated it at 78 million as of November 2021.[1][2] As
of October 2022, Apple Music reached the 100 million songs milestone in its streaming catalog
in October 2022.[3]
As of May 5, 2023, the most streamed song of all time on Apple Music is "Shape of You" by Ed
Sheeran with more than 930 million plays worldwide.[4]
Description

Apple Music home screen for iOS

Apple Music allows users to stream over 100 million songs to their device on demand. The
service offers curated playlists by music experts and recommendations tailored to a users music
preference.[5] The service provides three live 24-hour radio stations: Apple Music 1, led by
DJ Zane Lowe, Apple Music Hits, and Apple Music Country, which is broadcast in over 100
countries.[6] The Apple Music Radio service is free for all users, even without an Apple Music
subscription. Apple Music subscribers can create a profile to share their music with friends and
follow other users to view the music they are listening to on a regular basis.[7] Apple Music's use
of iCloud, which matches a users' songs to those found on the service, allows users to combine
their iTunes music library with their Apple Music library and listen to their music all in one
place. Additionally, the service is heavily integrated into Apple's own in-house services such as
their personal voice assistant Siri as well as their audio and video streaming protocol AirPlay. As
of late 2019, users also have the ability to access the full version of Apple Music through an
Apple-designed web player in beta.
Apple Music's interface consists of five tabs: "Library", "Listen Now", "Browse", "Radio", and
"Search". The "Library" tab shows the user's music collection, with options to view songs by
"Playlists", "Artists", "Albums", "Songs", or "Downloaded Music". Below these options, the tab
also shows music recently added to the user's library. The "Listen Now" tab recommends music
for the user based on their music tastes. Human expert selections supplement the algorithmic
curation, while users are able to "Like" and "Dislike" songs to further improve music
suggestions. "Browse" shows new album releases from artists, playlists curated by the Apple
Music team, upcoming album releases, as well as different categories including "Genres",
"Moods", "Top Charts", and "Music Videos". The "Radio" tab incorporates Apple Music Radio
and other radio stations which play genre-specific or artist-related music, depending on the user's
preference. The radio feature in Apple Music allows users to skip songs, view previously played
songs on the station, as well as view songs playing next. The "Search" tab features a search box
where users can search for artists, albums, Apple Music users, or songs by name or by
lyrics.[8] Below the search box, a list of recent user searches and overall trending searches on the
service are shown.
When a song is playing, a "Now Playing" bar appears above the bottom navigation bar. When
viewed, the Now Playing section allows users to add a song to their library, download it to their
device, and like or dislike the song to improve suggestions on the "Listen Now" tab. Other
functions of the "Now Playing" section include the ability to control what music plays next and
put songs on shuffle or repeat. Additionally, users can view live lyrics of the song they are
listening to through the now playing card, which displays the song's lyrics live in sync with the
time while it plays to the user.[9]
Each artist page includes a profile banner and a "Play" button which automatically creates a radio
station based around the artist. Artist pages also include sections for their featured releases,
albums, singles, top songs, and background information. Apple Music users can create their own
profile on the service, thus allowing them to follow other users and see what music their
followers are listening to.[10]
Users also have the ability to view their most played songs, artists, and albums of the entire year
through a feature called Apple Music Replay, accessible on the "Listen Now" tab.[11]
Audio quality op-ons

Name Bitrate

High
HE-AAC (variable bitrate)
Efficiency

High Quality AAC 256 kbit/s

ALAC 16-bit/44.1kHz to 24-

Lossless
bit/48kHz

Hi-Res ALAC 16-bit or 24-bit/88.2kHz

Lossless to 192kHz
The service is compatible with iOS devices running version 8.4 or later,[12] iPadOS devices
running version 13.0 or later, Music app on macOS Catalina or later, iTunes version 12.2 or later
for Windows PCs,[13] as well as Apple Watch, Apple TV, Apple CarPlay, and Apple
HomePod.[12] It is also available for Android devices running version 4.3 or
later, ChromeOS devices, Amazon Echodevices, and Sonos speakers. For devices without a
native application, Apple Music is available on the web with a web player in beta.[14] On October
27, 2021, Sony announced that Apple Music would become available on the PlayStation 5.[15] On
October 12, 2022, Apple Music became available for the Xbox One and Xbox Series X/S.[16]

History
Preparation
Before Apple Music, the company's iPod and iTunes were known for having "revolutionized
digital music."[17] Former Apple CEO Steve Jobswas known to be opposed to the idea of music
subscription services.[18] When Apple bought audio equipment maker Beats Electronics in 2014,
Apple gained ownership of Beats' own service Beats Music,[19] and made Beats Music CEO Ian
Rogers responsible for the iTunes Radioservice.[20] Business Insider later reported that Apple was
planning to merge the two services. Apple also hired noted New Zealand born British radio
DJ Zane Lowe to serve as a music curator.[21]
After a period of rumors and anticipation, Sony Music CEO Doug Morris confirmed on June 7,
2015, that Apple had plans to announce a music streaming service, saying "It's happening
tomorrow,"[22][23] with the launch later in the month.[5] Morris emphasized several times that he
prefers paid streaming as opposed to ad-supported, from a financial perspective. Furthermore,
Morris said he expects the service to be the "tipping point" to accelerate the growth of streaming,
along with arguing that Apple has "$178 billion dollars in the bank. And they have 800 million
credit cards in iTunes." as opposed to Spotify, which "never really advertised because it's never
been profitable". Morris further argued that "Apple will promote this like crazy and I think that
will have a halo effect on the streaming business. A rising tide will lift all boats. It's the
beginning of an amazing moment for our industry."[22][23]
Royalty payment policy
Shortly before Apple Music was released, singer-songwriter Taylor Swift wrote an open letter
publicly criticizing Apple's decision to not reimburse artists during a user's free trial period and
announced that she would be holding back her album 1989 from the service. She said the policy
was "unfair" as "Apple Music will not be paying writers, producers, or artists for those
months".[24][25] UK independent record label Beggars Groupalso criticized the trial period, saying it
struggled "to see why rights owners and artists should bear this aspect of Apple's customer
acquisition costs".[26][27]
The day after Swift's letter, Apple Senior Vice President of Internet Software and Services Eddy
Cue announced on Twitter that Apple had changed its policy, and that Apple Music "will pay
artist for streaming, even during customer's free trial period".[28][29][30] On Twitter, Swift wrote
"After the events of this week, I've decided to put 1989 on Apple Music... And happily so". She
concluded saying it was "the first time it's felt right in my gut to stream my album".[31]
Record label cartel
In negotiations with record labels for the new service, Apple allegedly attempted to encourage
record labels to pull their content from the free, ad-supported tiers of competing services such
as Spotify and Amazon Music in order to drive adoption of Apple Music and offered an
incentive to Universal Music Group to pull its content from YouTube. The United States
Department of Justice and Federal Trade Commission launched an investigation into this
alleged cartel in May 2015.[32][33]
Announcement and launch
The announcement happened as the signature "one more thing..." reveal at Apple's
conference.[34] Hip hop artist Drake appeared onstage at the announcement event to elaborate on
how he used the Connect platform, and Apple subsequently emphasized how "Independent
music can share their music on Connect, too", in contrast to the iTunes Store, where small,
independent artists were finding it difficult to participate.[34]

Apple Music availability map

Apple Music launched on June 30, 2015, in 100 countries.[35] Earlier, new users used to receive a
three-month free trial subscription, which changed to a monthly fee after three months. The trial
lasts for a month now.[36] A family plan allows six users to share a subscription at a reduced
rate.[5] Apple originally sought to enter the market at a lower price point for the service, but the
music industry rejected the plan.[17] The service debuted as an updated Music app on the iOS 8.4
update. Apple TV and Android device support was planned for a "fall" 2015 launch.[34] A
previously unreleased song by Pharrell Williams, entitled "Freedom", was used in promotional
material and announced as an exclusive release on the launch of the service.[37] The "History of
Sound" advert for the launch of the Apple Music service was soundtracked by the tune There Is
No Light by Wildbirds & Peacedrums, from their 2009 album The Snake.[38] Upon its
launch, Beats Musicsubscriptions and playlists were migrated to Apple Music, and the service
was discontinued.[39]
In May 2016, a student membership was announced, that discounted the regular price of a
subscription by 50%. The student plan was initially only available for eligible students in the
United States, United Kingdom, Germany, Denmark, Ireland, Australia, and New Zealand,[40] but
was expanded to an additional 25 countries in November 2016.[41]
In February 2016, Music Business Worldwide reported that, with Apple Music having launched
in Turkey and Taiwan in the previous week, the service was available in 113 countries. The
publication further wrote that those countries accounted for 59 regions that competing
service Spotifydid not.[42] In August 2016, Apple Music was launched in Israel[43] and South
Korea.[44]
On April 21, 2020, Apple announced that Apple Music would be expanding to an additional 52
countries around the world bringing the total to 167 worldwide.[45]
User growth
In January 2016, Fortune reported that, six months after launching, Apple Music had reached 10
million paying subscribers, having spent six months reaching the same customer base that took
competing music streaming service Spotify six years.[46] This customer base increased to 11
million subscribers in February,[47] 13 million in April,[48] 15 million in June,[49] 17 million in
September,[50] 20 million in December,[51][52] 27 million in June 2017,[53] 36 million in February
2018,[54] 38 million in March 2018 (just five weeks after the previous milestone[55]), 40 million in
April 2018,[56] 50 million as of May 2018,[57] 56 million as of December 2018,[58] and 60 million as
of June 2019.[59][60]
By July 2018, Apple Music had surpassed Spotify in the number of paying users in the United
States.[61]
Expansion into video
In October 2015, Drake and Apple signed a deal to release the music video for "Hotline Bling"
exclusively on Apple Music.[62] In December, Apple released an exclusive Taylor Swift tour
documentary, called The 1989 World Tour, on Apple Music.[63] In February 2016, The Hollywood
Reporter reported that Dr. Dre would be starring in and executive producing a "dark semi-
autobiographical drama" called Vital Signs. The production was described as "Apple's first
scripted television series".[64] Recode subsequently reported a few days later that the
announcement of Dr. Dre's production was an effort to "extend Apple Music" in promotional
ways rather than Apple actively exploring original television content. Citing Apple's deals with
Drake and Swift in October and December 2015, respectively, the report referenced
a Twitter user describing Apple's efforts as "content marketing".[65]
In July 2016, Apple bought Carpool Karaoke from The Late Late Show with James Corden,
with Variety writing that Apple was planning to distribute the series through Apple
Music.[66] Apple's adaptation of the series was originally supposed to premiere in April 2017, but
was delayed without explanation.[67][68] The series instead premiered on August 8, 2017.[69][70]
In January 2017, The Wall Street Journal reported that Apple was exploring original video
content, including its own television series and movies.[71] A few days later, Apple Music
executive Jimmy Iovine confirmed the reports about the move towards video,[72] and in February,
he announced that Apple Music would launch its first two television-style series in 2017, with
the aim to turn Apple Music into a "cultural platform".[73] In March, The Information reported that
Apple had recently hired several people to help evolve its video platform,
including YouTube product manager Shiva Rajaraman.[74] In April, it was announced that Apple
Music would be the exclusive home to Sean Combs's documentary "Can't Stop, Won't Stop: A
Bad Boy Story", which premiered June 25.[75][76] On the same day, Bloomberg
Businessweek reported that artist Will.i.amwould make a reality show for Apple Music, in an
effort to turn the service into a "one-stop shop for pop culture".[77] The reality show was later
revealed to be called Planet of the Apps, and will focus on the "app economy".[78][79] The series has
cast 100 developers,[80] and premiered on June 6, 2017.[81][82]
In June 2017, Apple hired two television executives from Sony, Jamie Erlicht and Zack Van
Amburg. The two have jointly held the title of "President" at Sony, and have helped develop
shows including Breaking Bad and Shark Tank. The hiring was noted by the media as another
significant effort by Apple to expand into original video productions.[83][84][85] In early December
2017, Apple hired Michelle Lee, a programming veteran, as a creative executive of Apple's
original video team,[86][87] and a few days later, also hired Philip Matthys and Jennifer Wang
Grazier from Hulu and Legendary Entertainment, respectively.[88][89]
On October 19, 2020, Apple launched Apple Music TV via Apple Music and the Apple TV
app in the United States. Apple Music TV is a free, continuous 24/7 livestream focused on music
videos, akin to the early days of MTV. Apple Music TV plans on having premieres of new music
videos occur every Friday at 12PM ET, as well as occasional artist and themed takeovers, airings
of Apple Music original documentaries and films, live events and shows, and chart countdowns.
The service launched with a countdown of the 100 most streamed songs in the US of all time on
Apple Music.[90] On May 17, 2022, Apple Music announced Apple Music Live, a new concert
series that kicks off with Harry Styles live from New York on May 20.[91]
Price changes
On October 19, 2021, Apple introduced the discounted Apple Music Voice plan at $4.99/month,
which limits subscribers to only accessing the service's music library and playback features
through Siri.[92]
On June 24, 2022, Apple Music increased the price of its student plan, available for eligible
college students, from $4.99 to $5.99 per month in the U.S. It represented the first price increase
for any plan since Apple Music's launch in the country. Similar price increases also occurred to
student plans in the U.K. and Canada at the same time.[93] On October 24, 2022, Apple announced
it was to increase pricing of standard Apple Music subscriptions (along with Apple
TV+ and Apple One) in many regions. The Individual plan increased $1 to $10.99/month, the
Family plan increased $2 to $16.99/month, and the Annual plan for individuals increased $10 to
$109/year.[94]
Availability on other platforms
In November 2015, Apple launched the Android version of Apple Music, touted by reporters as
Apple's first "real" or "user-centric" Android app.[95][96] The app was updated in April 2017 to
match the service's iOS 10 design.[97][98] On November 30, 2018, Apple added support for Apple
Music on Amazon Echo speakers, after previously only being accessible on Apple's own
HomePod speakers.[99]
On September 5, 2019, Apple released the first version of an Apple Music web player in beta.
The web player gives users full access to their music libraries along with similar features from
the Apple Music app, while it is missing key features that are expected to be added
later.[14] A Windows 11 app was released in beta in January 2023, to replace the aging iTunes for
Windows.[100]
Other developments
Apple has added personalized music playlists to the service, with the September 2016 launch of
"My New Music Mix",[101] and the June 2017 launch of "My Chill Mix".[102][103]
On December 13, 2018, Apple discontinued Apple Music's "Connect" feature in favor for their
redesigned approach to artist profiles and the ability for users to share their music and playlists
with friends and followers introduced in iOS 11.[104]
On November 15, 2019, Apple released a new Apple Music feature called Apple Music Replay,
which is a year-end playlist showing users their favorite tracks of the entire year, a feature
similar to Spotify Wrapped.[11] On November 20, 2019, Apple introduced Apple Music for
Business, offering customized playlists for partnered retailers,[105] while also revealing that the
platform's catalog now hosted over 60 million songs.[106]
In 2020, Apple Music sealed deals with Universal Music Group, Sony Music and Warner Music
Group for further promotion and streaming allowance of songs from artists on their labels.[107][108]
From October 30, 2020, Apple Music was included in the Apple One bundle along with several
other Apple services such as News, iCloud, Arcade, and TV Plus.[109]
On May 17, 2021, Apple announced that Apple Music would begin offering lossless audio via
the ALAC codec in June 2021, along with music mixed in Dolby Atmos, all at no additional cost
to Apple Music subscribers.[110] In July 2021, the Android version of the app also received support
for lossless and spatial audio with Dolby Atmos, though the features were not mentioned in the
update release notes.[111] By December 28, 2021, Apple Music had upgraded its entire catalogue
of 90 million tracks to have lossless audio.[112]
On September 22, 2022, Apple announced that it has signed a multi-year deal with the NFL to
have Apple Music become the main sponsor of the Super Bowl halftime show beginning
with Super Bowl LVII.[113]
With the release of iOS 16.2 on December 13, 2022, Apple introduced the "Apple Music
Sing" karaoke feature, which introduces real-time lyrics and a new slider which allows for the
volume of vocals to be adjusted independently from a track's instrumentals on supported
songs.[114]

Apple Music Classical

Apple Music Classical

Developer Apple Inc.

Launch March 28, 2023; 7 months ago

date

Pla5orm(s) iOS, Android

Pricing Included with Apple Music subscrip=on

model

Availability 161 countries Widely in the Americas, Europe, Asia, and

Oceania, and in parts of Africa and the Middle East
 • Home Page: learn.applemusic.apple/apple-
Website
music-classical

On August 13, 2021, Apple acquired classical music streaming service Primephonic, and
announced that it would become the basis for a new Apple Music app dedicated to classical
music, planned to launch in 2022.[115]
The Apple Music Classical app was released on March 28, 2023 for Apple Music subscribers
exclusively on iOS (iPad is not currently supported); the app provides a customized user
experience based allowing users to browse works by individual pieces and movements (including
individual and "Editor's Choice" selections of recordings), composers, performers (including
soloists, orchestras, ensembles, choirs, and conductors), periods, and instruments. The app also
features biographical profiles of composers (including specially-commissioned portraits), and
curated playlists. Recordings are also being remastered for spatial audio, with at least one new
album with spatial audio released per-week.[116][117]
Apple Music Classical was released for Android in May 2023.[118] On September 5, 2023, Apple
acquired the classical music label BIS Records.[119]

Apple Music Awards

Glob
Yea al Breakthrou Songwriter Son Regional Re
# Album
r Ar-s gh Ar-st (s) g Ar-st f.
t

When We All "Old

Billie Fall Asleep, Town
Billie
1 2019 Lizzo Eilish, Finneas Where Do We Road" - [120]
Eilish
O'Connell Go? by Billie by Lil
Eilish Nas X

"The
Please Excuse
Box"
Megan Thee Me for Being
2 2020 Lil Baby Taylor SwiV by - [121]
Stallion An<social by Ro
Roddy
ddy Ricch
Ricch

Wizkid (Nigeria)
"Driver
The Aya
Sour by Olivia s
3 2021 Weekn Olivia Rodrigo H.E.R. Nakamura(Fran [122]
Rodrigo License
d ce)
" by
RIN (Germany)
Olivia
Official Hige
 Glob
Yea al Breakthrou Songwriter Son Regional Re
# Album
r Ar-s gh Ar-st (s) g Ar-st f.
t

Rodrig Dandism(Japan
o )
Scriptonite(Rus
sia)

Bad
4 2022 - - - - - [123]
Bunny

Production library
This sec`on needs to be updated. Please help update this ar`cle to reflect
recent events or newly available informa`on. (December 2020)

Series
Original
Series Aired Showrunner(s) Produc-on partner(s) Notes
network

Former

We the Best TV premiered

on February 5, 2016,
featuring DJ Khaled and
ar`sts signed to his label.
Posi`oned as a reality show,
it also included personal
• Apple Music Apple
We the footage, as well as
DJ Khaled • We the Best Music
Best TV interviews with Khaled's
Music Group Connect
industry friends and
2016 collaborators. A companion
radio sta`on on Beats 1
called We the Best
Radio aired
simultaneously.[124]
Shane The Score was a six-episode
The Smith, Spike • Apple Music Apple series dedicated to
Score Jonze, Suroosh • Vice Media Music exploring local music scenes
Alvi and cultures around the
 world. It premiered on
March 22, 2016. Each
episode comes with a
curated playlist related to
the ar`sts featured in the
show.[125]
Planet of the Apps is a
reality television show
where soVware developers
are tasked to pitch their
• 5x5 Media ideas in front of judges on a
Charles Watcher, • Apple Music slow-moving escalator.
Planet of
2017 Craig Armstrong, • Lightspeed Winners will get funding
the Apps
Rick Ringbakk[126] Venture directly from LSVP. The
Partners show premiered on June 6,
2017, to mixed
reviews.[127][128][129] The series
was cancelled aVer one
season.[130]
Ongoing
Up Next premiered on
August 16, 2017. The series
focuses on new and
upcoming ar`sts,
chronicling their journey,
Jimmy
Up Next Apple Music inspira`on and influences.
Iovine, Zane Lowe
Each season of the mini-
documentary ends with
interviews and live
performances called Up
Next Sessions.[131]
2017– Apple Carpool Karaoke: The
present Music Series is a reality television
show that originated from
the segment of the same
name on The Late Late
Carpool
Ben Winston, Eric • Apple Music Show with James Corden.
Karaoke:
Pankowski, James • Fulwell 73 Apple bought the
The
Corden[132] Produc`ons worldwide rights to it
Series
from CBS in 2016 and
adapted it exclusively for
Apple Music subscribers.
The series premiered on
August 9, 2017.[133]
In development
Vital Andre Young, Paul • AVermath Apple Vital Signs is an upcoming
TBA
Signs Hunter Entertainment Music semi-autobiographical
 • Apple Music drama series for Apple
• Prekybird Music focusing on human
emo`on and condi`on,
violence, and sex.[134] The
show will be execu`ve
produced by Dr. Dre
through AVermath
Entertainment, and Paul
Hunter through his
produc`on company
Prekybird.[135]

Feature films
U.S.
Film release Directors(s) Screenwriter(s) Producer(s) Studio(s)
date

The 1989 Apple

December Jonas Scok Horan, Taylor
World Tour Violaine E`enne Music, Dirty
20, 2015 Åkerlund SwiV
Live[136] Hit

Beats 1 Apple Music,

February
Presents: Maky Healy, Zane Lowe Beats 1, Dirty
25, 2016
The 1975[137] Hit

Please Anthony
September Anthony Larry Jackson, Kim Apple Music,
Forgive Mandler, Larry
26, 2016 Mandler Bradshaw Dirty Hit
Me[138] Jackson

Skepta: Live Apple

December
from Joseph Adenuga Music, Boy
3, 2016
London[139] Beker Know

Alexander Apple
December Alexander Alexander Dunn, Dunn, Arthur Music, Atlan`c
808
9, 2016 Dunn Luke Bainbridge Baker, Craig Films, You
Kallman, Alex Noyer Know Films
Skepta: Mak Joseph Apple Music,
December
Greatness Walker, Joseph Adenuga Adenuga, Julie Boy Beker
19, 2016
Only[140] Tom Knight Adenuga Know

Apple Music,
March 31, Onye Anyanwu, Rik Pulse
Process[141] Kahlil Joseph
2017 Green Films, Young
Turks

Harry
Apple Music,
Styles: May 15,
Harry Styles, Paul Dugdale Erskine
Behind the 2017
Records
Album[142]

Chris`an Mazzalai,
Deck Apple Music,
Ti Amo June 7, Jona Ward,
Warren Fu d'Arcy, Laurent Par`zan
Speciale[143] 2017 Warren Fu
Brancowitz, Thomas Entertainment
Mars

Can't Stop, Apple

Andre
Won't Stop: June 25, Music, Live
Daniel Kaufman Harrell, Heather
A Bad Boy 2017 Na`on
Parry, Sean Combs
Story[144] Produc`ons

HAIM:
July 14, Apple Music,
Behind the Paul Dugdale
2017 Pulse Films
Album[145]

Devin Apple
Kygo: Stole July 26,
Mak Mitchener Chanda, Kyrre Music, Ultra
the Show[146] 2017
Gørvell-Dahll Enterprises

Blake Apple
Clive Davis:
Everhart, David Music, IM
The October 3,
Chris Perkel[148] Diliberto, David Global, Scok
Soundtrack 2017[147]
Schulhof, Deborah Free
of Our Lives
Zipser, Mary Lisio, Produc`ons
Michael
 Bernstein, Ridley
Scok, Samantha
Kerzner, Susan
Rickeks[149]

To be released[needs update]

Bryan Williams,
The Cash
Jimmy Iovine, Larry
Money Bryan Apple
CliVon Jackson, Ronald
Story: Late 2017 Williams, Ronald Music, Cash
Bell[151] Williams, The
Before Williams Money Films
Ghekonerd
Anythang[150]
Company[152]

The Story of
December Keith Cozart, Larry
Sosa: The TBA Apple Music
2017[154] Jackson
Movie[153]

Reception
Apple Music received mixed reviews at launch. Among the criticism, reviewers wrote that the
user interface was "not intuitive",[155] and an "embarrassing and confusing mess".[156] They also
wrote about battery life problems.[157] However, the service was praised for its smart functions.
Christina Warren of Mashable noted the emphasis on human curation in Apple Music, pointing
out the various human-curated radio stations and the accuracy of the curated playlists
recommended to users in the "For Me" section. The author concluded saying "[The] For Me
section alone has made me excited about music for the first time in a long time."[158] Sam
Machkovech of Ars Technica wrote that Apple's emphasis on unsigned artist participation in the
Connect feature could be an effort to restore the company's former reputation as a "tastemaker"
in the mid-2000s.[34]
Apple Music's major redesign in iOS 10 received more positive reviews. Caitlin McGarry
of Macworld praised Apple for having "cleaned up the clutter, reconsidered the navigation tools,
put your library front and center, and added algorithmically created playlists to rival Spotify's."
She noted bigger fonts, large amounts of white space, and she welcomed changes to various
functionalities, concluding with the statement that "Apple Music's redesign is a huge
improvement over its previous incarnation, and a clear sign that Apple is listening to its
customers".[159]However, another Macworld editor, Oscar Raymundo, criticized the new design,
writing that "Apple Music in iOS 10 is not as elegant or intuitive as Apple promised. The music
service added more needless options, key actions like repeat got buried, and the For You section
leaves a lot to be desired".[160] Jordan Novet of VentureBeat wrote positively about the changes,
stating "Apple has improved the overall design, as well as the experience".[161]
In December 2017, singer-songwriter Neil Young released a new archive as part of his Neil
Young Archives project and criticized Apple for the audio quality offered by its Apple Music
streaming service, stating: "Apple Music controls the audio quality that is served to the masses
and chooses to not make high quality available, reducing audio quality to between 5 percent and
20 percent of the master I made in the studio in all cases. So, the people hear 5 percent to 20
percent of what I created. ... Apple not offering a top-quality tier has led labels to stop making
quality products available to the masses".[162] Young's claim, however, did not stand up to
technical scrutiny, with Apple delivering an industry-standard high-quality bitrate of 256kbit/s
AAC, slightly edging out Spotify in quality, which uses a 320kbit/s Ogg Vorbis bitrate.[163]
iCloud matching technology controversy
The implementation of iCloud Music Library caused significant issues for users. There were
reports about music libraries being impacted by issues such as tracks moved to other albums,
album art not matching the music, duplicate artists[164] and songs, missing tracks, and
synchronization problems.[165][166] Mashable wrote that "Apple has not yet publicly acknowledged
the problem or responded to our request for comment".[165]
iCloud Music Library has also been reported to delete music from users' local storage,[167] though
this has been disputed by other publications as caused by user error or another
application.[168] Additionally, the feature was reported to have replaced uploaded content with a
version locked with digital rights management.[167] In July 2016, Apple switched the matching
technology to incorporate features identical to iTunes Match, specifically the use of "audio
fingerprints" to scan sound data. The new technology also removed DRM from downloaded
matched songs.[169][170]
Album exclusives controversy
In August 2016, Frank Ocean released Blonde exclusively on Apple Music. The decision was
made by Ocean independently, without Def Jam Recordings, his former label, being a part of the
deal. The exclusive deal reportedly "ignited a music streaming war".[171] The move followed in the
footsteps of other artists, including Adele, Coldplay, Future, Drake, Beyoncé, Rihanna,
and Kanye West, who released albums on exclusive terms with music streaming competitors of
leading service Spotify. Jonathan Prince, Spotify's head of communications, told The Verge that
"We're not really in the business of paying for exclusives, because we think they're bad for artists
and they're bad for fans. Artists want as many fans as possible to hear their music, and fans want
to be able to hear whatever they're excited about or interested in — exclusives get in the way of
that for both sides. Of course, we understand that short promotional exclusives are common and
we don't have an absolute policy against them, but we definitely think the best practice for
everybody is wide release".[172] After a 2 week period, Blonde was released on Spotify.[173]
Ocean's independent move to Apple Music exclusivity caused "a major fight in the music
industry",[174] and Universal Music Group reportedly banned the practice of exclusive releases for
its signed artists.[175] Soon after, several major record labels followed Universal, marking a
significant change in the industry.[176] According to unnamed label executives, Spotify had also
introduced a new policy that said that the service would not give the same level of promotion
once an album arrives on Spotify after other services, including not being prominently featured
in playlists.[177] Rolling Stone wrote in October 2016 that "if you wanted to keep up with new
albums by Beyoncé, Drake, Frank Ocean, and Kanye West, among many others, you would have
had to subscribe to not one but two streaming services", adding, "But over the past few months, a
backlash has developed against this new reality".[178] Lady Gaga told Apple Music's Beats 1 radio,
"I told my label that if they signed those contracts with Apple Music and Tidal, I'd leak all my
own new music".[178]
In May 2017, Apple Music executive Jimmy Iovine told Music Business Worldwide, "We tried
it. We'll still do some stuff with the occasional artist. The labels don't seem to like it and
ultimately it's their content."[179][180]

See also

• Apple Music 1 – Apple Music's live radio staCon

• iTunes Radio – Apple's disconCnued free radio service within the Music app
• Comparison of on-demand music streaming services
• List of Internet radio staCons
• List of online music databases

Footnotes

1. Also available via an annual plan for US$109/year.

2. Pricing applies to the United States.

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