Chapter 2 Only Dissertation.
Chapter 2 Only Dissertation.
What is a system?
(Shapiro, Carl and Hal Varian, 1999) defines an information system as a group of
interrelated or interacting elements forming a unified whole. It is a group of
interrelated components working together toward a common goal by accepting
inputs and producing outputs in an organised transformation process.
(Laudon and Laudon , 2002) highlights that there are four main types of
information systems which serve different levels in an organisation. These systems
are namely operational level system, knowledge level systems, management level
systems and strategic- level systems. The Operational level system supports
operational managers in keeping track of elementary activities within the
organisation. It answers routine questions and follows paths of transactions.
Knowledge –level systems support data and knowledge workers within an
organisation. It helps in integrating new knowledge into the business. The user
groups forms workstations and office systems for information usage.
Management- Level Systems are used in the monitoring, controlling
administration and decision making by middle managers. The information is rather
semi-structured and helps in answering “what if” questions. Strategic- level
systems help senior management in addressing strategic issues and long - term
trends.
1
techniques for optimising selected parameters of organisation such as inventory
control, queuing and transaction costs (Deans et al, 1992).
Behavioural Approaches
This approach highlights that information systems is concerned with behavioural
issues that arise in the development and long term maintenance of information
systems. Sociologists study information systems with an eye toward how groups
and organisations shape the development of systems and also how systems affect
individuals, groups and organisations. This approach asserts that psychologists
study information systems with an interest in how human decision makers
perceive and use formal information. Economists study information systems with
an interest in what impact systems have on control and cost structures within a
firm and within markets (Kling and Dutton, 1982).
2
Mariosalexandrou.com (2006), defines information technology as referring to both
the hardware and software that are used to store, retrieve, and manipulate
information. At the lowest level you have the servers with an operating system.
Installed on these servers are things like database and web serving software. The
servers are connected to each other and to users via a network infrastructure. And
the users accessing these servers have their own hardware, operating system, and
software tools. This definition is affirmed by wikipedia.org which asserts that
information technology is the use of electronic computers and computer software
to convert, store, protect, process, transmit, and retrieve information. However
(Tuomi and Ilkka ,2000) adds that networks are a critical component of
information technology that they provide a portfolio for sharing resources within
the organisation. A combination of networks, hardware, and software is also
known as information technology infrastructure.
An enterprise system collects data from various key business processes and stores
the data in a single comprehensive data repository where they can be used by other
business parts ( Palaniswamy and Tyler, 2000) . Managers emerge with more
precise and timely information for coordinating the daily operations of the
business and a firm wide view of business process and information flows.
3
accounting, general ledger and financial
reporting.
Sales and marketing Order processing, pricing, shipping, billing, sales
processes management and sales planning.
Human Resources Processes Personnel administration, time accounting,
payroll, personnel planning and development,
benefits accounting, applicant tracking and travel
expense.
4
3. Technology: Unified Platform: It provides firms with a single, unified, and
all-encompassing information system technology platform and
environment. Enterprise systems can create a single, integrated repository
that gathers data on all key business processes. The data have common,
standardised definitions and formats that are accepted by the entire
organisation
4. Businesses: More Efficient Operations and Customer-driven Businesses
Processes. Enterprise Systems can integrate key discrete business processes
such as sales, production, finance and logistics such that the entire
organization can efficiently respond to customer requests or information.
Manufacturing can use the produce only what the customers have ordered,
to procure exactly the amount of components to fill orders, stage
production and to minimise the time finished products are in inventory.
5
higher level of functional and business process integration. For large
companies, it may take three to five years to fully implement all of the
organisational and technology changes required by an enterprise
system.
2. High up –Front Costs and future benefits: The costs of enterprise
systems are large, upfront highly visible. Though costs are obvious, the
benefits often can not be precisely quantified at the beginning of the
enterprise project. Benefits often accrue to employees using the system
after it is completed and gaining the knowledge of business operations
heretofore impossible to learn. High.
3. Inflexibility: The software for enterprise application system tends to be
difficult and complex to master. They are a worldwide shortage in
people with expertise to install and maintain it. If companies need to
make major changes the software, the entire system will have to be
changed. Since enterprise systems are integrated, it is difficult to make
a change in one section without affecting the other. Over time, it is
possible to bind firms to outdated business process and systems.
4. Realising Strategic Value. Companies may fail to achieve strategic
benefits from enterprise systems if integrating business processes by
the enterprise software prevents the firm from using unique business
processes that have been sources of advantage of competitors. This
applies if the enterprise is not compatible with the way the company
does business, the company may lose a better way of performing a key
business process that may be related to its competitive advantage.
Enterprise systems promote centralised organisational coordination and
decision making, which may not be the best way for firms to operate
(Davenport, 2000).
6
(O’Brian 2002:59) defines BPR as a “fundamental rethinking and radical redesign
of business processes to achieve dramatic improvements in cost, quality, speed,
and service”. The definition concurs with Groover et al. (1995) who affirm that
BPR is the critical analysis and radical redesign of existing business processes to
achieve breakthrough improvements in performance measures.
BPR is often used by companies on the brink of disaster to cut costs and return to
profitability (Fryer, 1994). He adds on to say the danger is that during this process
the company may slash its capacity for future growth. Its potential payback is
high , so is its risk of failure and level of disruption to the organisational
environment.
Davenport & Short (1990) define business process as a set of logically related
tasks performed to achieve a defined business outcome. A process is a structured,
measured set of activities designed to produce a specified output for a particular
customer or market. It implies a strong emphasis on how work is done within an
organization (Davenport 1993). Business processes have two important
characteristics: (i) They have customers (internal or external), (ii) They cross
organizational boundaries, that is., they occur across or between organizational
subunits. One technique for identifying business processes in an organization is
the value chain method proposed by Porter and Millar (1985).
7
manner. Specialization was the state-of-the-art method to improve efficiency given
the technology of the time (Lloyd et al, 1994).
In the early 1900's, Henri Fayol originated the concept of reengineering: "To
conduct the undertaking toward its objectives by seeking to derive optimum
advantage from all available resources (Lloyd et al, 1994)." Although the
technological resources of our era have changed, the concept still holds. About the
same time, another business engineer, Lyndall Urwick stated "It is not enough to
hold people accountable for certain activities, it is also essential to delegate to
them the necessary authority to discharge that responsibility (Lloyd et al, 1994)."
This admonition foreshadows the idea of worker empowerment which is central to
reengineering.
To reap lasting benefits, companies must be willing to examine how strategy and
reengineering complement each other -- by learning to quantify strategy (in terms
of cost, milestones, timetables); by accepting ownership of the strategy throughout
the organization; by assessing the organizations current capabilities and processes
realistically; and by linking strategy to the budgeting process. Otherwise BPR is
only a short term efficiency exercise (Berman, 1994).
8
Many articles point out that BPR must have the full support of top management to
succeed. If resistance is encountered, the leader must be willing to "drive" change,
even to the point of ruthlessness. A leader of BPR ought to have following
qualities; Relentless adherence to what is right; Courage -- moral as well as
physical; Recognition that surface appearance is often an illusion; A dogged
determination to get at the deeper truth (Furey et al, 1993). Managers in a
company undergoing reorganization must work to quell the fears of employees and
resistance to change (despite the fact that they may have their own apprehensions.
Reengineering advocates urge management to pull out all the stops and implement
change on a grand scale. Managers in the organizations after reengineering are
compared to coaches. They do not order; they guide. They do not direct the work
of others; they coordinate, facilitate and empower (Cone, 1994).
For information and responsibility to move down to the local level, then the key
question is how can you be sure that people will behave appropriately? You need
to make sure that everyone is playing by the same rule book (Brown, 1994).
Although companies which are seeking to reengineer may work on revamping the
performance appraisal system to support new values, this can be problematic.
When bonuses are linked to profits or even the performance of a team, this may
lead to a situation where the individual is judged on factors beyond his or her
control.
Business Process Redesign is "the analysis and design of workflows and processes
within and between organizations" (Davenport & Short 1990).
9
Hammer (1990) considers information technology (IT) as the key enabler of BPR
which he considers as "radical change." He prescribes the use of IT to challenge
the assumptions inherent in the work processes that have existed since long before
the advent of modern computer and communications technology. He argues that at
the heart of reengineering is the notion of "discontinuous thinking -- or
recognizing and breaking away from the outdated rules and fundamental
assumptions underlying operations... These rules of work design are based on
assumptions about technology, people, and organizational goals that no longer
hold." He suggests the following "principles of reengineering": (a) Organise
around outcomes, not tasks; (b) Have those who use the output of the process
perform the process; (c) Subsume information processing work into the real work
that produces the information; (d) Treat geographically dispersed resources as
though they were centralised; (e) Link parallel activities instead of integrating their
results; (f) Put the decision point where the work is performed, and build control
into the process; and (g) Capture information once and at the source.
Davenport & Short (1990) argue that BPR requires taking a broader view of both
IT and business activity, and of the relationships between them. IT should be
viewed as more than an automating or mechanizing force: to fundamentally
reshape the way business is done.
2.2.1 Why BPR Projects Fail? What can be done about it?
10
cause may be a requirement for extensive organisational change and may require
replacing old technologies and legacy systems that are deeply rooted in many
interrelated business processes (Lloyd, Dewar and Pooley, 1999). Studies have
shown that 70% of the BPR projects fail to deliver promised benefits. A high
percentage of enterprise resource planning projects fail to be fully implemented or
meet the goals of their users even after three years of work (Gillooly, 1998).
Many enterprise system and reengineering projects have been undermined by poor
implementation and change management practices that failed to address
employees concerns about change. Dealing with fear and anxiety throughout the
organization, overcoming resistance by key managers , changing job functions ,
career paths , and recruitment practices and training have posed greater threats to
reengineering than the difficulties companies faced visualizing and designing
breakthrough changes to business processes ( Laudon and Laudon,2003). It is also
cited that an enterprise system create a number of synergies to eliminate redundant
activities and to make better management decisions. Employees are often
unprepared for new procedures and roles (Davenport, 1998, 2000).
Biggest obstacles that reengineering faces are: (i) Lack of sustained management
commitment and leadership; (ii) Unrealistic scope and expectations; and (iii)
Resistance to Change.
11
Condition; Too Many Projects Under Way; Fear and Lack of Optimism; and,
Animosity Toward and By IS and Human Resource (HR) Specialists.
King (1994) views the primary reason of BPR failure as overemphasis on the
tactical aspects and the strategic dimensions being compromised. He notes that
most failures of reengineering are attributable to the process being viewed and
applied at tactical, rather than strategic, levels. He discusses that there are
important strategic dimensions to BPR, notably, Developing and Prioritizing
Objectives; Defining the Process Structure and Assumptions; Identifying Trade-
Offs Between Processes; Identifying New Product and Market Opportunities;
Coordinating the Reengineering Effort; and, Developing a Human Resources
Strategy. He concludes that the ultimate success of BPR depends on the people
who do it and on how well they can be motivated to be creative and to apply their
detailed knowledge to the redesign of business processes (Davenport & Stoddard
1994, Markus et al. 1994).
Reengineering Recommendations
BPR must be accompanied by strategic planning, which addresses
leveraging IT as a competitive tool.
Place the customer at the center of the reengineering effort -- concentrate
on reengineering fragmented processes that lead to delays or other negative
impacts on customer service.
BPR must be "owned" throughout the organization, not driven by a group
of outside consultants.
Case teams must be comprised of both managers as well as those will
actually do the work.
The IT group should be an integral part of the reengineering team from the
start.
BPR must be sponsored by top executives, who are not about to leave or
retire.
BPR projects must have a timetable, ideally between three to six months,
so that the organization is not in a state of "limbo".
BPR must not ignore corporate culture and must emphasize constant
communication and feedback
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2.3 Value Chain Analysis - Role of an Enterprise system
The value chain “describes the full range of activities which are required to bring a
product or service from conception, through the different phases of production (involving
a combination of physical transformation and the input of various producer services),
delivery to final customers, and final disposal after use” (Kaplinsky and Morris, 2000). It
is also defined as a systematic approach to examining the development of competitive
advantage. It was created by M. E. Porter in his book, "Competitive Advantage: Creating
and Sustaining superior Performance" (1985). The value chain analysis describes the
activities the organization performs and links them to the organizations competitive
position.
Value chain analysis describes the activities within and around an organization, and
relates them to an analysis of the competitive strength of the organization. Therefore, it
evaluates which value each particular activity adds to the organizations products or
services. This idea was built upon the insight that an organization is more than a random
compilation of machinery, equipment, people and money. Only if these things are
arranged into systems and systematic activates it will become possible to produce
something for which customers are willing to pay a price. Porter argues that the ability to
perform particular activities and to manage the linkages between these activities is a
source of competitive advantage.
Porter distinguishes between primary activities and support activities. Primary activities
are directly concerned with the creation or delivery of a product or service. They can be
grouped into five main areas: inbound logistics, operations, outbound logistics, marketing
and sales, and service. Each of these primary activities is linked to support activities
which help to improve their effectiveness or efficiency.
There are four main areas of support activities: procurement, technology development
(including R&D), human resource management, and infrastructure (systems for planning,
finance, quality, information management etc.).
13
The term ‚Margin’ implies that organizations realize a profit margin that depends on their
ability to manage the linkages between all activities in the value chain. In other words,
the organization is able to deliver a product / service for which the customer is willing to
pay more than the sum of the costs of all activities in the value chain.
14
to copy, and non substitutable which lead to enduring firm variation and supernormal
profits (Barney, 1991, 1992).
A resource-based view proposes that resource selection and accumulation are a function
of both within-firm decision-making and external strategic factors. Within-firm
managerial choices are guided by an economic rationality and by motives of efficiency,
effectiveness and profitability (Conner, 1991). External influences are strategic industry
factors that impact the firm, including buyer and supplier power, intensity of competition,
and industry and product market structure. These factors influence what resources are
selected, as well as how they are selected and deployed.
15
innovation such as a new information system. In the implementation process, the systems
analyst is a change agent.
Systems development projects run a high risk of failure when they is a pronounced gap
between users and technicians. When users can not comprehend what information experts
are saying, users conclude that the entire project is best left in the hands of those experts.
This may result in the system failing to serve the organisational goals ( Laudon and
Laudon ,2003).
16
3. Level of Complexity and Risk. Systems differ dramatically in their size, scope,
complexity and technical components (McFarlan, 1981). Researchers have identified
three key dimensions that influence the level of project risk namely project size, project
structure and experience with technology. The larger the project as indicated by dollars
spent, size of implementation staff, time allocated to implementation and organisational
units affected, the greater the risk. Projects structure where users know exactly what the
system should do and no possibility of them changing their minds, then such projects
runs a lower risk than where requirements are undefined, fluid and constantly changing.
The project risk will rise if the project team and information staff lack the required
technical expertise.
17
segments with defined, measurable results (Fichman and Moses, 1999). Implementation
process demands organisational change. Such change may be resisted, because different
users may be affected by the system in different ways. Some users may welcome a new
system because it brings changes they perceive as beneficial to them, other may resist
these changes because they believe the shifts are detrimental to their interests (Josh,
1991). If use of the system is voluntary, users may choose to avoid it, if use is mandatory,
resistance will take form of increased error rates, disruptions, turnover and even sabotage.
Therefore, the implementation strategy must not only encourage user participation and
involvement, it must also address the issue of counter implementation (Keen, 1981).
Strategies to overcome user resistance include participation (to elicit commitment as well
as to improve design), user education and training, management edicts and policies
(Laudon and Laudon, 2003). Hence, quality of enterprise systems should be evaluated in
terms of user criteria rather criteria of developer’s staff. In a research that was done it was
found that restructuring of work – involving tasks, quality of working life, and
performance – had a more profound impact than the nature of the technology itself
(Turner, 1984).
Installing an enterprise system will achieve dramatic results. This comes to be if the
period of change is managed well .Nicholas (1996) notes that before effecting change,
know the business before you try to change anything and finish what you start.
18
resources and discipline. The research will then test the situation in Zimbabwe Revenue
Authority to address the identified problems on the ground to come up with.
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