Scribd Logo
Upload

Welcome to Scribd!

  • 83 views

    Social Media Marketing Proposal For Spick 'N' Span

    Uploaded by

    streamcentricng
    Adcentric proposes a social media marketing strategy for Spick 'n' Span to increase brand awareness and generate leads. They will create engaging content, promote company updates and campaigns, and integrate social activities into other marketing. Adcentric will monitor social channels, provide daily/weekly analytics and quarterly reports, and work to improve weaknesses in consistency, photo marketing, and demonstrating ROI through analytics. The goals are to grow Spick 'n' Span's audience and community engagement while increasing brand awareness and sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Social Media Marketing Proposal For Spick 'N' Span

    Uploaded by

    streamcentricng
    83 views8 pages
    Adcentric proposes a social media marketing strategy for Spick 'n' Span to increase brand awareness and generate leads. They will create engaging content, promote company updates and campaigns, and integrate social activities into other marketing. Adcentric will monitor social channels, provide daily/weekly analytics and quarterly reports, and work to improve weaknesses in consistency, photo marketing, and demonstrating ROI through analytics. The goals are to grow Spick 'n' Span's audience and community engagement while increasing brand awareness and sales.

    Original Title

    Social Media Marketing Proposal for Spick 'n' Span

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Adcentric proposes a social media marketing strategy for Spick 'n' Span to increase brand awareness and generate leads. They will create engaging content, promote company updates and campaigns, and integrate social activities into other marketing. Adcentric will monitor social channels, provide daily/weekly analytics and quarterly reports, and work to improve weaknesses in consistency, photo marketing, and demonstrating ROI through analytics. The goals are to grow Spick 'n' Span's audience and community engagement while increasing brand awareness and sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    83 views8 pages

    Social Media Marketing Proposal For Spick 'N' Span

    Uploaded by

    streamcentricng
    Adcentric proposes a social media marketing strategy for Spick 'n' Span to increase brand awareness and generate leads. They will create engaging content, promote company updates and campaigns, and integrate social activities into other marketing. Adcentric will monitor social channels, provide daily/weekly analytics and quarterly reports, and work to improve weaknesses in consistency, photo marketing, and demonstrating ROI through analytics. The goals are to grow Spick 'n' Span's audience and community engagement while increasing brand awareness and sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    Social Media

    Marketing Proposal
    for Spick 'n' Span
    Created by:

    Lawal
    Kehinde
    Adcentric

    Prepared for:

    Modupe
    Fadayomi
    Spick 'n' Span
    Cover Letter
    Dear Modupe

    Thank you for considering Adcentric for your social media marketing needs. I'm glad we had the
    opportunity to connect so that my team and I could get a clear understanding of your
    social marketing expectations.

    By using social media strategies and implementing procedures based on the results of extensive
    analysis, study of social media trends, and application of speci cs unique to Spick 'n' Span, we
    are con dent in delivering effective results within your social media channels.

    We believe our proposal provides a complete social media marketing strategy which will culminate in
    highly successful results for your business.

    If you have any questions, please don't hesitate to get in touch. My contact information is below.

    Thank you,

    Adcentric
    Executive Summary

    Creating Engaging Social Content


    Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-
    going social content calendar to guide you to your goals.

    We will grow an increasing social audience and follower base through: hash tag campaigns, strong use
    of keywords, sharing/retweeting relevant news, "liking" posts, staying updated within the industry,
    and contributing our own unique content to broaden reach.

    Posting Company Related Updates


    Our plan is to engage our social media audience by sharing company news, press releases, events,
    employee spotlights, and more.

    We will also pay close attention to industry trends, and share it. This will help to gain exposure with
    your target market.

    Promotions and Social Campaigns


    We will utilize social channels to connect with your follower base, and engage them with promotions to
    get them excited about both current events, and the brand itself.

    These campaigns can last as short as a day, or can run up to six months. We'll be able to analyze the
    results from each campaign, and then we will provide a report of it's success.

    Results of campaigns can be compared so the most effective promotions, offers, or contests can be
    replicated.
    Integrate Social Media Activity into Other Marketing Plans
    With clear communication and monthly brainstorm meetings, we'll be able to consolidate the marketing
    initiatives to t your goals and promotional material.

    Campaigns via social media are more important than just sharing about giveaways, sales, contests,
    and/or promotions. We will agree on a schedule for a series of posts to keep up the
    exciting momentum for all prospective customers.

    Sustained Monitoring
    It is important to regularly maintain marketing activity for maximum growth.

    We will continually monitor each channel, and will respond to any questions, comments,
    and posts within a two hour time period. Two hours will allow us to con rm that accurate information is
    relayed back to the person asking.

    Analytics

    We will provide you with:

    Daily and Weekly Analytics — Such as: follower growth, reach, demographics, comments, "likes", shares,
    retweets, etc.
    Reporting- Summarizing various results and activities over each quarter.

    We will set up a meeting to go over the results, to then tweak our approach accordingly.

    Assesment
    Since Spick 'n' Span is an active player within the Laundromat space in Abuja, Adcentric is excited to
    team up and tackle the challenge of improving their current social media standings.

    As you know, successful social media marketing is the best way to get noticed. In my research, I
    discovered that Spick 'n' Span's current primary social media weakness include: timely responding to
    comments, and creating clever content to engage with the current follower base.
    The current weaknesses Adcentric will work to improve are as follows: use of more consistent
    promotional campaigns, use of photo marketing/infographics, and using analytics to demonstrate
    effective social media marketing.

    By analyzing the current successful marketing trends, such as: use of key words, creating interesting
    infographics, and interacting with the audience in a fun and professional manner will be useful ways to
    get started.

    Implementation
    From our discussion, we've agreed to follow a social media marketing strategy to ensure a consistent
    presence through each important channel. Here is what we guarantee on a daily/weekly/monthly basis:

    Daily responsibilities Weekly responsibilities Monthly responsibilities

    1-3 Instagram Uploads 0-12 Engaging Twitter posts per Marketing Reports
    week

    Respond to any/all Share at least ve


    engagements from follower relevant articles within the
    base industry to demonstrate further
    credibility on Facebook
    Goals and Outlook
    Upon implementing the social media marketing strategy described above, we can use this
    information to compare results month to month/quarter to quarter/year to year, to understand the full
    scope of the marketing initiatives worth pursuing.

    Our analysis projects the following outcomes:

    1. Increase brand awareness.


    2. Generate leads and sales
    3. Grow your brand’s audience
    4. Boost community engagement

    Our Team
    Adcentric is in the fun business of marketing through the various social media channels to drive web
    tra c, engage an audience, run social campaigns, and contribute unique content to follower base.

    Founded by Lawal Kehinde, in 2021, Adcentric delivers proven social media marketing results. We are
    committed to in uencing optimal revenue growth, while exceeding our client's expectations.

    Our team is based out of Lagos. We are a small group of passionate marketers, committed to the
    success of our clients.
    Billing and Scheduling
    Adcentric collects payments on a monthly billing cycle. Here is an outline of our pricing and services:

    Name Price QTY Subtotal


    Posting/Content Creation NGN 30,000.00 1 NGN 30,000.00
    Section Name

    Subtotal NGN 30,000.00

    Discount NGN 0.00

    Tax NGN 0.00

    Total NGN 30,000.00

    Please choose your preferred method of payment:


    Terms and Agreement
    Prior to a contractual agreement, elements of this proposal may be amended upon collaboration with
    the client, Modupe Fadayomi of Spick 'n' Span, at the discretion of Adcentric.

    Acceptance
    Your signature below indicates acceptance of this social media marketing proposal and entrance into a
    contractual agreement with Adcentric beginning on the signature date below:

    Adcentric Spick 'n' Span

    01 / 16 / 2023

    Lawal Kehinde Modupe Fadayomi

    You might also like