Graphic Standards

and Style Guide

U niversity of N evada, r eno

 Section I

2
Introduction
University of Nevada, reno

Section I
Table of Contents
Section I: Intro and quick start Section I

Introduction.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Hello. Quick Start Guide.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
This is the Graphic Standards and Style Guide
for the University of Nevada, Reno. It details the
elements of the University’s identity system Section II: Identity system Section II

and includes guidelines for logo usage. Logomarks and signatures.. . . . . . . . . . . . . . . . . . . . . . . . 1-11
Block N logo.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
More information, resources, examples and the The University signature.. . . . . . . . . . . . . . . . . 5
latest version of this manual is available at the Approved formats.. . . . . . . . . . . . . . . . . . . . . . . 6
Silver & Blue Kit website, www.unr.edu/silver Approved colors. . . . . . . . . . . . . . . . . . . . . . . . . . 7
andbluekit, the online communicator’s toolkit for Reversed logos.. . . . . . . . . . . . . . . . . . . . . . . . . . 8
faculty and staff. Using the logo.. . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Download logos. . . . . . . . . . . . . . . . . . . . . . . . . . 10
Suggested minimum sizes.. . . . . . . . . . . . . . . 11
The Block N Logo Print releases. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-13
The Block N is one of the University’s most Logo do’s and don’ts.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14-15
valuable assets. Using the Block N logo Additional signature options.. . . . . . . . . . . . . . . . . . . . . . 16
consistently and correctly will increase its value Wolf Pack signature.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
to the University. It unites the many colleges, “Top Hat” Wolf.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
departments, centers, units, and programs of the Alumni Association signature.. . . . . . . . . . . . . . . . . . . . . 19
University under one clear identity. The Block N Knowledge Center identity. . . . . . . . . . . . . . . . . . . . . . . . 20
logo provides a uniform symbol wherever visual University seal.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
communication occurs. Its use projects a strong, Typography (fonts).. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
professional statement. Color Palette.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Photo styling and use.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

What is an Identity System?

An identity system includes the communication Section lll: Style guide
building blocks of an organization. An identity University Style Guide .. . . . . . . . . . . . . . . . . . . . .Section
. . . . .III. . 25-33
system includes:
• Logos
• Colors Section IV: Web standards
• Typefaces Web standards .. . . . . . . . . . . . . . . . . . . . . . . . . . . .Section
. . . . . IV. . 34-35
• Photo styling
• Writing style
Section V: Business system
Check out the Quick Business system (stationery).. . . . . . . . . . . . . . . Section
. . . . . V. . 36-42

Start Guide on page 3

This guide covers the most frequently asked Section VI: Additional info
questions about the University of Nevada’s and contacts
graphic identity system. Sponsorships.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Section
. . . . .VI. . 43
Trademark usage and licensing.. . . . . . . . . . . . . . . . . . . 44
Contacts and additional resources.. . . . . . . . . . . . . . . . 45

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Quick Start Guide
University of Nevada, reno
What are the official University colors?

Section I
The official University colors are silver and blue.
What is the logo? The Block N logo consists of a letterman-
style, serif N surrounded by a square field of blue. These
elements cannot be used separately.

PMS 282 PMS Cool PMS 877

Gray 10

What is the official University typeface?

When should I use the logo? All of the time, on every
The official typeface is Myriad Pro.
publication and website.
The logo must be on the cover of all publications. The logo Myriad Pro
can be part of a die-cut or embossment. Myriad Pro Regular
How about websites? An approved logo should appear Myriad Pro Italic
on all websites, preferably in the upper left-hand corner Myriad Pro Bold
of the site. (For a complete list of the web standards and Myriad Pro Bold Italic
examples, see Section IV of this guide.)
Can I change the color? The printed logo should appear The secondary typeface is Book Antiqua.
in one of the official colors. If printing in 1 or 2 colors, one
color must always be black or PMS 282 (Blue).
Book Antiqua
Book Antiqua Regular
Can I apply special effects? The logo should appear Book Antiqua Italic
unaltered in every application and should not be stretched Book Antiqua Bold
or have a drop shadow or any other effect applied. The Book Antiqua Bold Italic
bounding box should always appear around the N and the
proportion of the N should not be changed within the box.
Do not crop the blue space around the N. In presentations Arial can be used in place of
Myriad and on the Web, Arial and Verdana are good
What if I am placing the logo on a blue or dark substitutes.
background? When printing or placing a logo on a field of
blue or any color that is low contrast, the logo should have I need business cards and stationery. All printing
a white outline. related to the University business system (business
cards, stationery, or envelopes) must be ordered
Let the logo stand alone. Any type or images surrounding from the University’s approved vendors, Intraform or
the logo should be of sufficient contrast so that the logo is Barker. Online ordering is available at
not crowded or obscured. There must be clear space that is www.unr.edu/silverandbluekit.
at least half the height of the Block N logo.
Can I have my own logo? Secondary logos should
not be created.
Clear Space = 1/2 the height of Block N
How large does the logo need to be? The logo
should be proportional to size of your publication,
promotional item, or website.
1/2 height

The absolute minimum size for the Block N is ¼˝,

however, this size is appropriate only for promotional
items like pens and pencils.
If the logo is used in combination with the logotype,
the overall height should be no smaller than ¾˝.

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 Section II

4
Block N Logo
University of Nevada, reno

The Block N logo is the core element of the graphic

identity program, and it should appear on all
University communications.

Section II
The logo should be used on the front of every
University publication including newsletters,
invitations, promotional items, recruiting materials,
postcards, brochures, and posters.
The logo should appear at the top of every
website (upper left corner is preferred, see the web
standards in Section IV for more information).
It can be used on its own without the master or
college logotypes. In fact, use of the logo on its
own is encouraged.
The Block N logo is suitable on its own where
context or identification are clear, or when
complete identification is not essential, such as on
T-shirts or window decals.
The Block N logo is not a standard font. It is a hybrid
of letterforms designed for the specific needs of
the University.
It should not be altered in any way, nor should
the proportions of the N within the block be
changed. The N should not be removed from its
bounding box.
When used on a field of blue or any other
background that is of low contrast, the Block N logo
should include a white border that is proportional
to the size of the Block N logo.
Contact Lucy Walker for artwork, [email protected].

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The University Signature
University of Nevada, reno

A signature is a
logo plus logotype.

Section II
The main signature for the University
of Nevada, Reno consists of the Block N
logo and the logotype.
Logotype All other University signatures are based
on this master version.
Logo mark The University of Nevada, Reno
logotype is set in Myriad Pro Roman
with condensed tracking. The logotype
should never be re-created. Original
digital art is always available online:
www.unr.edu/silverandbluekit.

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Approved Formats
University of Nevada, reno

Three Variations
These three variations allow
for flexibility for use in

Section II
different types of media and
communication.
The Block N logo can be used
alone or in combination with
the logotype in vertical and
horizontal formats.

Block N logo

Horizontal format

Vertical format

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Approved Colors
University of Nevada, reno

Color
The Block N logo and logo signatures are
available in color, black, grayscale or blue.
Reverse artwork is also available, see page 8.

Section II
PMS 282 PMS Cool PMS 877
Gray 10

4 Color (Blue box, silver N) 1 Color (Blue box, white N)

2 Color (282 and Cool Gray 10) Black & White (Black box, white N)

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Reversed Logos
University of Nevada, reno

Reversed Logos
In some design applications, the
signature must reverse out of a

Section II
solid color, such as blue.
A special logo version has been
designed for this purpose.
Reverse artwork is available for
all signatures in both horizontal
and stacked versions.
When using the logo in reverse,
the only color options for the
Block N logo and logotype are
white, PMS Cool Gray 10 or 40%
black.
When using the logo in reverse,
the field around the N must be
black or blue.

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Using the Logo
University of Nevada, reno

The University of Nevada, Reno logotype is set in

Myriad Pro Roman with condensed tracking. The
logotype should never be retypeset or recreated.
Original digital art is always available on the
University on Nevada, Reno website:
www.unr.edu/silverandbluekit

Section II
Area of isolation
Area of isolation
Clear space = 1/2 the height of Block N
There should always be sufficient space around
the logo to keep it clear of distracting elements
such as type, photos and illustrations. In general,
1/2 height

this clear space should be 1/2 of the height of the

Block N logo or 1/4” (whichever is greater). When
placing the logo over photographs, make sure there
is sufficient contrast against the background so the
logo reads clearly.

Minimum size
The size of the Block N logo should always be
proportional to the piece. The height of the
complete signature should never be smaller than
Signature - minimum size 3/4 inch. The size of the logotype will always be
proportionate to the logo mark size and should not
be scaled separately.
The height of the logo mark alone should never
.75"

be smaller than 1/4". See page 11 for additional

guidelines.

Setting type near logo

When setting other type near the logo, only
address information should be used to avoid
Block N alone - minimum size the appearance of creating a new logo. Follow
minimum clear space guidelines above.
.25"

Positioning
On publications the logo must appear on the cover.
On websites, the preferred position is the upper
left-hand corner.

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Download Logos
University of Nevada, reno

The most commonly used Nevada

signatures are available for download at
www.unr.edu/silverandbluekit.

Section II
Most signatures are available in both
horizontal and stacked formats. The master
signature is available both with and without
its tagline.
All color options are available, including PMS
separations, 4-color process, RGB, grayscale,
black and reverses out of a solid color.
The signatures are available in all commonly
used file formats: Encapsulated PostScript
(.eps) for print material, .jpg and .gif for digital
projects and .psd for TV/video.
College of Agriculture, Biotechnology
and Natural Resources Need a special version? Just ask.
University of Nevada, Reno (See the contact list in Section VI)

College of Agriculture, Biotechnology

and Natural Resources
University of Nevada, Reno

The signature or its elements should never

appear jagged or distorted. If it has the
“jaggies” or is pixilated, vector art should
be substituted. Another alternative is to
download a high resolution from www.unr.
edu/silverandbluekit
Note that pixel-based artwork such as .jpg
or .gif files cannot be made larger than its
original size without distortion. It can only be
made smaller. Again, high resolution or vector
art is the solution.

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Suggested minimum sizes
for the Block N logo
University of Nevada, reno

Minimum size
The size of the Block N logo should always
be proportional to the piece. The height
The Business of the complete signature should never be
of Awesome smaller than 3/4". The size of the logotype
At a price that can’t be beat:
will always be proportionate to the logo

Section II
BusinessWeek Magazine ranked
our MBA Program as one of the
Best Part-time MBA programs
mark size and should not be scaled
separately.
College of Business
University of Nevada, Reno The height of the Block N logo alone should
www.mba.unr.edu
never be smaller than 1/4".

Postcard
Postcards and Invitations
4 x 6": 3/4"
NEVADA CHEMISTRY w w w. c h e m . u n r. e d u
5 x 7": 1"

Publications
8 1/2 x 11": 3/4" to 1"
5 1/2 x 8 1/2": 3/4" to 1"
4 x 9: 3/4" to 1"

Forms
Poster
3/4" to 1"

Promotional items
EMERGENCY The Block N logo can be used at its
RESPONSE minimum size of 1/4" for promotional
Guide items. Use of the University signature is not
EMER GENC Y AND CONTAC T recommended for promotional items.
I N F O R MAT I O N

Posters
8 1/2 x 11": 3/4" to 1"
11 x 17": 1"
24 x 36": 3"

Websites
64 to 72 pixels
www.unr.edu/emergency

Publication

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Print Releases
University of Nevada, reno

Print Releases
A print release is required for all University printing projects using external vendors and
costing more than $50. Prior approval must be obtained from Digital Initiatives in the Office of

Section II
the President. All print and copy jobs must meet the University’s Graphic Standards to obtain
a print release. The Graphic Standards can be found at www.unr.edu/silverandbluekit . Projects
printed without prior approval will be subject to approval by the Office of the President.

Projects completed by the University Copy Center do not need a print release but must follow
the University Graphic Standards. Should the Copy Center outsource a job to an external
vendor, a print release is required.

Instructional materials, such as tests, syllabi, articles and reports, are exempt from University
Graphic Standards and do not require a print release.
Scholarly works, such as a dissertation or thesis, are exempt from University Graphic Standards
and do not require a print release.

Items related to the business system (letterhead, envelopes, business cards, etc) must be
printed by University contracted vendors, visit www.unr.edu/silverandbluekit for online
ordering information. No print release is needed when using the contacted vendors. Print
release forms must be obtained prior to printing. They can be downloaded online:
www.unr.edu/silverandbluekit

Exceptions will require President's Office approval.

Please send a fax or a pdf of the project with the print release form. Your project will be
reviewed for logo usage and adherence to University graphic standards.

As part of the University materials archive project, please send two samples of the printed
piece (if you don’t have extras, please send a photocopy of the piece).

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13 University of Nevada, reno

For print releases

and logo artwork

Section II
Lucy Walker
Digital Initiatives
University of Nevada,
Reno/0208
Reno, NV 89557-0208
(775) 784-6187
FAX: (775) 784-6150
[email protected]

P L E
S AM

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L o g o D o’s a n d D o n’ t s
University of Nevada, reno

Logo Don’ts
Do not alter the positioning of the
logotype in relation to the Block N logo.

Section II
Office of International Students and Scholars

The N may not appear without

its surrounding block (except Always use original
on specific Wolf Pack logo ver- high-resolution artwork in
sions). an appropriate format.

Make sure the proportions are

correct and the logo is not distorted
or jagged. The Block N logo should
always be square.

Make sure the logo is not Make sure the logo is not beveled
cropped wrong. The Block N or contains a drop shadow. The
logo should always be square. Block N logo should always have
clean edges.

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L o g o D o’s a n d D o n’ t s
University of Nevada, reno

These earlier signatures have been retired and

are no longer in use. These should be removed
from websites and publication reprints.

Section II
NEVADA

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Additional Signature Options
University of Nevada, reno

Use of the Block N logo and

University logotype is preferred
for use on most publications and
websites, however, each college

Section II
has a signature based on the
master University signature.
College signatures may be used
in situations where the college
identity is primary, such as
business systems and forms.
College logotypes always include
the line “University of Nevada,
Reno” to help avoid confusion.
The University tagline is not used
with college signatures.
Signatures should not be altered in
any way.
Artwork is available for download
on www.unr.edu/silverandbluekit.

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Wolf Pack Signature
University of Nevada, reno

The existing Wolf Pack signature was revised

slightly in 2006.
Both the University and Wolf Pack signatures
are based on the same “Block N” (the former
“Wolf Pack N” did not have a serif on its right-hand
corner) and use the same color palette. The wolf is
more prominent in the new version.

Section II
The Wolf Pack signature is available both with
and without the “block,” and with and without
a “TM” symbol.
The Wolf Pack signature is reserved exclusively
for the use of Intercollegiate Athletics and is a
trademark.
For information on other identities managed by
Intercollegiate Athletics, please contact
Holly Aycock Intercollegiate Athletics
(775) 784-4870, ext.243, [email protected].

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To p H a t Wo l f
University of Nevada, reno

The “Top Hat Wolf” is a drawing of a wolf

wearing a top hat with the Nevada N on the
hat. This artwork must appear unaltered in
blue or black. The artwork must incorporate

Section II
the full name of the university, University of
Nevada, Reno.

This artwork is appropriate for use on

promotional items (T-shirts, book covers,
magnets., etc) but should not be used in place
of the Block N logo. The Block N logo should
be incorporated when feasible (exceptions
are granted on a case by case basis).

Permission to use the Top Hat Wolf must

be obtained from Digital Initiatives. Please
contact Lucy Walker, [email protected] for
more information.

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Alumni Association Signature
University of Nevada, reno

The Nevada Alumni Association uses a logo

that is different, but related to the University’s
Block N logo.

The Alumni Association’s logo may only be

Section II
used with expressed permission from the
Nevada Alumni Association.

To seek permission, contact Alumni Relations,

(775) 784-6620.

Alumni
Association

Alumni Association
University of Nevada, Reno

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Secondary artwork
University of Nevada, reno

Secondary artwork can be develped for special events

such as the Mathewson-IGT Knowledge Center
opening in 2008. The artwork must be coordinated and
approved by the President's Office. The artwork is valid
for use one year from the date of the building opening
or event debut. After the one-year anniversary, the

Section II
department and college must retire the artwork and
use the University logo on all publications and websites.

The artwork must tie into University Graphic Standards.

Student Union For instance, the Knolwedge Center artwork consists of
a stylized drawing of the Knowledge Center rotunda.
This drawing can be used with or without the wordmark
pictured here. If the artwork is used without the
wordmark, the full name of the building and the full
name of the University must appear on the piece.

The artwork must use the University’s color palette and

may appear in blue, black or reversed out (in white) on
silver, blue or black.

The Block N logo should be used in tandem with all

uses of the secondary artwork. Exceptions granted on a
case-by-case basis when the imprint area is small (e.g.
pens or pencils).

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University Seal
University of Nevada, reno

Use of the University seal is reserved for formal and

official documents, such as diplomas, certificates,
official records and student transcripts. Use of

Section II
the seal may be permitted on certain licensed
commercial products if approved by the Office
of the President.
The seal should not be used as a background image
on websites and publications.
The President of the University of Nevada, Reno
is the official custodian of the University seal. All
usage of the seal must be approved by Office of the
President.

A note about the use of the seal on certificates

The seal should only be used on certificates signed
by the President. All certificates signed by the
President require approval of the President’s office
and should be arranged in advance by contacting
Janet Sanderson at (775) 784-4805 or via email at
[email protected].

Certificate guidelines available online:

www.unr.edu/silverandbluekit

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Typography
University of Nevada, reno

Myriad Pro is the primary typeface for the University

of Nevada, Reno. This font is available in a variety of
weights, including:

Myriad Pro Regular

Section II
Myriad Pro Italic
Myriad Pro Myriad Pro Bold
Myriad Pro Bold Italic
The Myriad Pro fonts should be used for headlines,
large display type, captions and signage. Use the bold
form for emphasis to set apart.
Note: When preparing PowerPoint presentations and
Word documents and other electronic files where
font compatibility may be an issue, substitute Arial for
Myriad Pro.
Myriad Pro can be purchased here:
www.adobe.com/type

Book Antiqua is the secondary typeface for the

University of Nevada, Reno. This font should be used
only for body copy and any other small text. Use
this font sparingly in advertising material. Georgia is
another secondary serif option.

Book Antiqua Regular

Book Antiqua Italic

Book Antiqua Book Antiqua Bold

Book Antiqua Bold Italic
Book Antiqua is supplied with Microsoft Office
Professional 2003 and later.

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Color Palette
University of Nevada, reno

The University’s official colors are

silver and blue. In printed materials,
Primary University of Nevada, Reno colors the silver is Pantone Matching
System (PMS) 877, and the blue is

Section II
PMS 282.
Since silver ink is difficult to read,
PMS Cool Gray 10 is actually the
preferred ink for printed materials.
The University logos can be printed
in either PMS colors, four-color
PMS 282 PMS Cool PMS 877 process, grayscale or black. Digital
Gray 10 color specifications are also offered.
On one and 2-color printing, the
logo must be PMS 282 (blue) or
black.
Silver and blue should always be the
dominant or primary color palette in
design.
RGB values and hexidecimal codes
for Web usage for all colors are also
available online at
www.unr.edu/silverandbluekit.

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Photo Styling and Use
University of Nevada, reno

For a more interesting page, include active photos of

people doing things. Faculty and students working in
the field, in the lab or even in the classroom make more
interesting pictures than a posed group shot.

Section II
(See examples of two students in the river and of
Mackay Miners practice.)

Posed photos can be effective! The following picture

works well because (See example of College of
Agriculture, Biotechnology and Natural Resources
student Mark Lemos in the fridge):
• It’s an unexpected view or angle
• It communicates the student’s research environment

Head and shoulder “mug shot” photos work well in

directories, such as on the Department of Mathematics
and Statistics website (www.unr.edu/math/people);
headshots, however, can be boring as the main element
on a page.

To go beyond a headshot, photograph your subject

outside and use the beauty of campus as a backdrop.
(See example of Psychology Professor Victoria Follette.)

For professional head shots (studio photography) and

event photography contact Theresa Danna-Douglas or
Ted Cook in Teaching and Learning Technologies (TLT).

o Contact Theresa [email protected]

or call 682-6787.
o Contact Ted [email protected] or call 682-6786.

For environmental portraits, news events, student

activities, research photos and campus scenes contact
Jean Dixon in Digital Initiatives.

o Contact Jean [email protected] or call 784-1580.

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25
University Style Guide
University of Nevada, reno

The University Style Guide was created to give consistency to University publications, such as brochures,
magazines, newsletters and other pieces for distribution to a large audience. (This guide is not intended
to apply to correspondence, writing for scholarly journals or other writing not related to University
informational or marketing publications.)

In general, The Associated Press’ “Stylebook and Briefing on Media Law” is the official style reference
publication for the University.

The listings below include the most frequently used rules as well as University-specific derivations from
the AP Stylebook

Section III
A

Abbreviations and acronyms

Avoid abbreviations in general. Spell out words commonly abbreviated in everyday speech, such as
laboratory, agriculture, mathematics.

Avoid using unfamiliar acronyms. Spell out the name of the organization on first reference, followed by
the acronym in parentheses. On second reference, use the acronym only.

Use periods only with acronyms of two letters: U.N., U.S., M.D., R.N.
Although periods are still used in many abbreviations, often they may be omitted: CPA, GPA, MBA, ACT,
SAT, LSAT, GMAT, GRE.

Do not abbreviate the words department, institute or association in narrative text.

Abbreviating the University of Nevada, Reno:

For first reference, use the following:

• The University of Nevada, Reno (this is the official name of the University).

Use UNR sparingly, although it is acceptable to use on second reference, along with Nevada or the
University.

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University Style Guide
University of Nevada, reno

Academic degrees
If necessary to mention someone’s degree, try to avoid using an abbreviation and use a phrase such as:
“John Smith, who has a doctorate in engineering.”

Use “Dr.” only for medical doctors.

Spell out academic degrees when space allows. Don’t capitalize them: John Smith earned his master of
business administration degree in 2004.

Uses with master or bachelor to form the possessive: He earned his master’s degree in music; She
graduated with a bachelor’s in English.

When used after a name, an academic abbreviation is set off by commas: John Smith, Ph.D., spoke to
students today.

Section III
Some examples of common academic degrees:
bachelor of science – B.S.
master of arts – M.A.
doctor of philosophy – Ph.D.
doctor of education – Ed.D.
doctor of medicine – M.D.

Academic departments
Uppercase formal department names: the Department of Mathematics.
Lowercase otherwise: the history department.

Academic honors
Terms such as cum laude, magna cum laude, with distinction, are used lowercase. The honors for cum
laude distinction, in descending order, are: summa cum laude, magna cum laude and cum laude. Italicize
these names.

Academic titles
Capitalize formal titles such as chancellor or chairman when they precede a name. Lowercase elsewhere.

Academic years
Lowercase: freshman; sophomore; junior; senior; graduate, postgraduate, postdoctoral.

Adviser
Not advisor.

Alumna, alumnus, alumnae, alumni

Alumna = woman who has graduated from the University
Alumnae = a group of women graduates
Alumnus = a man who has graduated or a person of non-specified gender
Alumni = a group of men, or group of men and women

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27
University Style Guide
University of Nevada, reno

Alumni, referring to in print

At the University of Nevada, Reno, six credits qualifies an individual to be classified as an alumnus.

If at all possible, identify alumni of the University using the following conventions:

For holders of bachelor’s degrees, use an apostrophe followed by the person’s class year with the person’s
degree field in parentheses, lower case unless a proper noun such as English. No need to specify whether it
was a B.A. or B.S.

John Smith ’98 (history) spoke to a group of high school students. (Note that this is a “right” curly
apostrophe, i.e.: ’, NOT a single open-quote mark ‘ ) John Smith ’98 (history)
For holders of graduate degrees, use the same convention if an academic specialty can be determined:
John Smith ’98M.D. (dermatology), Sally Jones ’81M.A. (anthropology). With the MBA, it is not necessary

Section III
to specify “business administration” in parentheses because there is only one possible specialty within an
MBA – business administration.
Note: there is no space between year and degree.

Use a comma to separate two or more degrees: John Brown ’85 (English), ’88M.A. (sociology) arrived on
Friday. No need to set off the string of degrees with commas.

Ampersand
Spell out “and” in most instances. Use only if part of an official title: Environmental Health & Safety
(ampersand is part of official title); Music and Dance (ampersand is not part of official title).

Apostrophes
The genitive case (indicating a possessor or source) requires an apostrophe or an “of” construction:
Professor Smith has 15 years’ experience in microbiology.

When writing years, use an apostrophe in shortened versions: The 1960s are a hazy memory;
The ’70s were known for disco music.

An apostrophe should be used in pluralizing single letters: He expects to get all A’s this semester.
Don’t use an apostrophe for plurals of degrees: She has enough credits for two MBAs.

Artemesia/artemisia
Artemesia is the correct spelling for the street on which Argenta Hall is located.
Artemisia is the correct spelling when referring to the University yearbook.

ASUN
ASUN, no punctuation, is the acceptable abbreviation for the Associated Students of the University of
Nevada, the University’s undergraduate student government body. Spell out on first reference.

Awards
Capitalize award only when it is part of the name of an award. John Smith won the Student Employee of
the Year award.

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University Style Guide
University of Nevada, reno

B
Black/African American
When referring to Americans of African descent, the term African American is appropriate. However, not
all who are black are of African descent, so “black” is often the preferred usage. Note, hyphenate when
used as an adjective: She told the students to take pride in their African-American heritage.

Board of Regents
The official name of the University’s governing board is “The Board of Regents of the Nevada System of
Higher Education.” Use the following:
• Nevada Board of Regents (first reference)
• regents or Board (second reference)
• regents' or Board's (possessive)

Section III
Book titles and magazine names
Use italics when writing for magazines, such as Nevada Silver and Blue. However, it is becoming
common practice to use italics for printed publications. Therefore, also italicize newspaper titles.

Buildings
Capitalize the formal name of buildings: Getchell Library; Frandsen Humanities. Capitalize building,
auditorium, hall when used in the full, formal name of the structure.

C
Campuswide
No hyphen needed.

Capitalization
Don’t capitalize short forms of the names of University programs and facilities: the financial aid office;
the medical school.

Use capitalization only for the official names of departments or programs, not for the names of
disciplines: Department of Mathematics; she is studying algebra in the mathematics department.

Chairman, chairwoman
Capitalize as a formal title before a name: company Chairman Henry Ford; committee Chairwoman
Mary Jones.

Where possible, don’t use gender-specific language if you can avoid it. Use chair, not chairman or
chairwoman. (Similarly, use firefighter, not fireman or firewoman.) Don’t change the organization’s own
titles, though.

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University Style Guide
University of Nevada, reno

Co-
Retain the hyphen when forming nouns, adjectives and verbs that indicate occupation or status: co-
author; co-chairman; co-worker.

Commencement
Capitalize when referring to a specific, one-time ceremony of this university: He spoke at Spring
Commencement 2006. Don’t capitalize when used generically: it rained during commencement.

Committees and Subcommittees

Capitalize names.

Cooperative Extension
University of Nevada Cooperative Extension (first reference); Cooperative Extension (second

Section III
reference).

Core Curriculum
Capitalize when used as formal title of program: the University of Nevada, Reno Core Curriculum;
the University Core Curriculum. Lowercase when used generically: Bill Jones plans to take some core
curriculum classes next semester.

Course listings
In an official listing, use caps (Introduction to English Literature). Don’t use quotation marks. For
subject titles, lowercase (art, biology, music, unless a proper noun like French or Shakespeare).

Curriculum, curricula
Use curriculum when referring to a single educational program. Curricula is the plural form.

D
Dates
Use the sequence day of the week, month, date, year. Separate by commas and abbreviate months.
The months March, April, May, June and July are not abbreviated: Wednesday, Dec. 17, 2004. Spell out
when the month stands alone: December 2004. Omit comma when using just the month or season
and year: January 2005; Spring Semester 2002; fall 2003.

Don’t use “th” suffix when a date is included in a sentence. Wrong: He attended the conference on
Sept. 14th. Correct: He attended the conference on Sept. 14.

Dean
Capitalize only when it precedes the individual’s name or is part of another official title.

Degrees, degree programs

The University offers degree programs. Individuals earn degrees.

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University Style Guide
University of Nevada, reno

Use an apostrophe in bachelor’s and master’s degree. Doctoral degree or doctorate is preferable usage.
Use Dr. only when referring to medical doctors. Note: preferred style for medical doctors is to use M.D.,
D.O., after the name. The patient was referred to John Smith, M.D.

Use capital letters and periods after the initials in most abbreviated degrees: Bachelor of Arts (B.A.), Master
of Arts (M.A.) and Doctor of Philosophy (Ph.D). However, note MBA does not use periods after the initials.

Departments, office, association, etc.

Should be capitalized only when used in the full, formal title: the Department of Chemistry; the chemistry
department; he is a member of the history faculty.

Disciplines
Don’t capitalize unless derived from proper nouns: He studied history and English at Harvard; she is

Section III
applying to the doctoral program in environmental sciences.

Dr.
Reserve this title only for medical doctors, not those holding doctorates. Avoid using a title on first
reference. Instead specify what kind of doctor the person is: The society decided to honor Leonard Parr, a
cardiologist who runs a clinic for indigent people.

Do not refer to professors as Dr. College professors are generally assumed to hold doctorates. Not all do,
but it’s awkward to refer to some as Dr. and not others.

E
email
Lowercase the e and don’t hyphenate (Note: this is an exception to AP style.)

emeritus, emeriti, emerita

Emeritus is an honorary rank bestowed on retired University faculty. Always use the contruction “professor emeritus”
NOT “emeritus professor.” The title should be in lowercase; avoid constructions with the title before the name. Emeri-
tus and emeriti are the preferred singular and plural terms of professors of any gender. The feminine term emerita
may be used given the preference of the subject.

F
Faculty
Use the word faculty to refer to the entire group of faculty members at the University. In this sense, it is a
single word: The faculty is going to be surveyed. If you wish to refer to a few members of the faculty, then
say: Some faculty members will be surveyed.

Fund raising, fund-raising, fund-raiser

Fund raising is difficult. They planned a fund-raising campaign. A fund-raiser was hired. The organization is
planning a fund-raiser.

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31
University Style Guide
University of Nevada, reno

G
G
Grade-point average
Always hyphenate. Use GPA, with no periods, after first reference. When giving a GPA, always use a decimal
point and carry to at least one decimal place (two maximum): 3.0; 3.96.

Graduate School
Capitalize Graduate School, when referring to the Graduate School of the University of Nevada.

Greeks
Capitalize when referring to members of the University’s fraternities or sororities.

II
IT
Acronym for information technology. Spell it out on first reference.

Section III
Items in a series
No comma before conjunction (e.g. red, white and blue).

JJ
Joe Crowley Student Union
On second reference, use student union or the union.

LL
Land-grant
Hyphenate when used as an adjective: Nevada’s land-grant university.

Library
Don’t capitalize library when used alone, but use University Library when referring to the campus’ main
library. The formal title of the University’s new library is: the Mathewson-IGT Knowledge Center.

M
M
Mathewson-IGT Knowledge Center
Includes hyphen

Months
Do not abbreviate March, April, May, June or July. When a sentence uses only a month and year, don’t
separate with a comma: March 2004 was unseasonably warm. When referring to a month, day and year, set
off the day and year with commas: March 24, 2004, was a really warm month.

N
N
Nevada System of Higher Education Board of Regents
Official title.

Numerals
Spell out whole numbers below 10, use figures for 10 and above. Spell out first through ninth when
indicating sequence in time or location (first base, first in line). Starting with 10, use figures.

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32
University Style Guide
University of Nevada, reno

O
O
Offices of the University
The titles of University offices are capitalized. Office of the President. Lowercase when not a formal title: the
admissions office is open today.

On campus/off campus
Two words. Hyphenate when used as adjective: on-campus housing is getting hard to find, so more
students are living off campus.

P
P
Phone numbers
Put area code in parentheses, abbreviate extension: (775) 784-1581 ext. 18

Section III
President
Capitalize when it precedes a name. President Milton Glick; Milton Glick, president of the University.

Program names
Capitalize the names of programs in body text and headlines: Cooperative Extension’s Master Gardener
Program is attracting attention.

Q
Q
Quad
Capitalize, and no need to use quadrangle when referring to this University area.

RR
Room numbers and names
Don’t capitalize room when it is followed by a number, unless it’s the first word in a sentence. Place the
building before the room: The meeting will be in Frandsen Humanities, room 3.

Capitalize room and similar words when part of a proper or well-known name: The Student Lounge; the
President’s Conference Room.

ROTC, Reserve Officers’ Training Corps

Note placement of the apostrophe. ROTC is acceptable in all references.

SS
School
Capitalize when formal title. Do not capitalize when used alone in text: The University of Nevada School of
Medicine; the nursing school has increased enrollment.

Semesters
Do not capitalize the common names of semesters, terms, academic sessions,

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33
University Style Guide
University of Nevada, reno

T
T
Time
Use AP style: 1 p.m.; 3:30 p.m.

Titles
Capitalize academic titles when used before a name, lowercase when used after: Professor John Smith;
John Smith, professor of chemistry; the president gave a speech.
Do not capitalize if used in the general sense: He has risen to the rank of professor; she was appointed vice
president.

Titles of works
Capitalize and italicize the titles of books, plays, movies, operas, published documents, newspapers,

Section III
paintings, plays, periodicals, television series and journals. Capitalize and use quotation marks for titles of
unpublished materials, part of published works, articles from journals, theses and dissertations, songs.

U
U
University
Capitalize University when it refers to the University of Nevada, Reno (formal name).

University of Nevada, Reno

This is the official name of the University and should be used on first reference. An exception would be
when addressing an audience, such as employees, that would understand immediately what is meant
by “the University.” Use of “University of Nevada” is also OK for first reference; “Nevada” and “UNR” are
acceptable for second reference.

University of Nevada, Las Vegas

Include comma, UNLV on second reference.

University of Nevada, Reno Foundation

This is the correct title of University’s fund-raising arm.

University of Nevada Alumni Association

Correct title.

V
V
Vice president, vice dean, vice chancellor
Don’t hyphenate. Capitalize before a name.

W
W
Wolf Pack
Two words. Not Wolfpack.

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 Section IV

34
Web Standards and Guidelines
University of Nevada, reno

All pages should:

Web standards 1. Have an approved logo/wordmark visible
Applies to: without scrolling. The preferred placement of
the logo is the upper left quadrant of the page.
These standards apply to all web pages that If the logo is not at the top, provide an identity
represent the University with the exception of the bar that links to the University’s home page.
official athletics website, www.nevadawolfpack.com, (See an example of an identity bar: www.unr.
and other sites as identified. edu/engineering or unr.edu/education).
2. Provide a link to the University home page
either by linking the N logo to the University
home page or providing a Nevada Home link
that points to www.unr.edu.
3. Adhere to the University’s published graphic
standards as described in this manual: logo
usage, color palette, etc.
4. Provide complete contact information (or
a link to contact information) on the home
page of the site. Contact information includes
department name, address, physical location,
phone number, fax number, email address, and,

Section IV
if appropriate, hours of operation.
5. Provide an “Apply” link (www.ss.unr.edu/apply)
in the page footer of all student- and academic
related pages.
6. Provide a “Copyright Notice” link that links to
http://www.unr.edu/content/copyright.asp.
7. Provide a link to the Privacy Statement on all
secure pages that collect personally identifiable
information and link to http://www.unr.edu/
content/privacy.asp.
8. Provide a clear mechanism for recipients to
unsubscribe for pages/sites with associated
email newsletters.
9. Have a unique, descriptive title in the copy and
in the <title> tag of each web page to facilitate
better search results via the University’s search
engine.
10. When possible, use and link to existing
information sites and utilities instead of
recreating: e.g., map, news, events.

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35
Web Standards and Guidelines
University of Nevada, reno

Additional best practices to consider:

1. Pages that are no longer current should
ideally be removed or appropriately archived
so as not to inadvertently produce outdated
information to visitors via an internet search.
2. Use valid XHTML and CSS and test using a
validator like the ones provided by the World
Wide Web Consortium (www.w3.org).
3. Test for accessibility using WebXACT
(formerly known as Bobby- http://webxact.
watchfire.com), a free online service to
test pages of web content for quality,
accessibility, and privacy issues.
4. Add meta tags that describe page content
and enhance search results.
5. Add meta information to PDF and Word
downloads.
6. Test pages in multiple browsers.

Section IV
7. When redesigning a site, test new site
designs in JAWS or another screen reading
software in order to determine potential
accessibility and usability issues.
8. Technologies such as JavaScript and Flash
should be used to enhance content. A
page’s core content should be viewable
by browsers not able to handle these
technologies.
9. Use the Web Accessibility Initiative’s 10
Quick Tips (www.w3.org/WAI/References/
QuickTips).

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 Section V

36
Business System
University of Nevada, reno

The University
Business System
A unified and cohesive business identity
system achieves several goals:

· It clearly communicates to external

audiences that they are interacting with
a unit of the University of Nevada, Reno.
e
Nam
Title
conti
nued · With a consistent identity, University
Title

tmen
t
it
constituents see the full range of
Depar dmin. Un ###
ge or
A
Colle f Nevada, ###
o
ersity , NV 8955
Reno
7-
/#
programs, services and initiatives
Univ
Reno
(###)
###-##
###-##
##
##
taking place at the University.
(###)
office
fax
l
emai
websi
te
· University units using the identity
system gain the credibility of being
associated with a major public research
university.
Unive
rsity of
Neva
da, Re
no/020 Digital In
8 l Re itiat
no, NV ives — O
8955 ffi
7-0208 ce of the Pr
l (775 es
) 784- ident
4941
l (775
) 784-
6150
fax l ww
w.unr
.edu

College of Business
University of Nevada, Reno M/S 0024 The following pages show the templates
Reno, NV 89557-0024

and guidelines associated with

conforming to the University’s business
identity system, including examples
of business cards, letterhead and
envelopes.

Stationery can be ordered online from,

either of the two approved University Section V
vendors: Barker Business Systems or
Intraform.

For more information, visit

www.unr.edu/silverandbluekit

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37
Business Cards
University of Nevada, reno

Business Card, version 1

For reference only. All business stationery
items should be ordered through the
University’s contracted printing vendors:
www.unr.edu/silverandbluekit

3.5" x 2" Business card template front

University Logo = 1" high x proportionate width

Logo Colors = Pantone 282 (blue),

Pantone Cool Gray 10
(Note: “N” in logo box is 40% of Pantone Cool Gray 10.)

3.5" x 2" Business card template back

University Logo = .3104" x .3104"

Logo Colors = Pantone 282 (blue),

Pantone Cool Gray 10
(Note: “N” in logo box is 40% of
Pantone Cool Gray 10.)
Section V

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38
Business Cards
University of Nevada, reno

Business Card, versions 2 & 3

For reference only. All business stationery
items should be ordered through the
University’s contracted printing vendors:
www.unr.edu/silverandbluekit

Name
Title 3.5" x 2" business card horizontal single-sided
Title continued
Department University logo = 1" high x proportionate width
Department continued
Department
College of
College or Admin.
Admin.Unit
Unit Logo colors = Pantone 282 (blue),
University of Nevada,
University Reno/####
of Nevada, Reno/xxxx Pantone Cool Gray 10
Reno,NV
Reno, NV89557-0250
89557-###
(Note: “N” in logo box is 40% of Pantone Cool Gray 10)
office (xxx) xxx-xxxx
Name office
fax (xxx)(###) ###-####
xxx-xxxx
Title fax email (###) ###-####
Title continued emailwebsite
website

2" x 3.5" Business card vertical single-sided

University logo = .3104" x .3104"

Logo colors = Pantone 282 (blue),

Pantone Cool Gray 10
(Note: “N” in logo box is 40% of Pantone Cool Gray 10)

Name
Title Section V
Title continued

Department
College or Admin. Unit
University of Nevada, Reno/####
Reno, NV 89557-###

office (###) ###-####

fax (###) ###-####
email
website

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39
Business Envelope
University of Nevada, reno

#10 Envelope
For reference only. All business stationery
items should be ordered through the
University’s printing vendors:
www.unr.edu/silverandbluekit

College of Business
University of Nevada, Reno/0024
Reno, NV 89557-0024

Section V

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40
Letterhead
University of Nevada, reno

Letterhead, version 1
For reference only. All business stationery items should
be ordered through the University’s contracted printing
vendors: www.unr.edu/silverandbluekit

Date

Name of Addressee
Company Name
Address
City, State, Zip

Salutation:

This letter demonstrates the recommended typing format for all correspondence and is an
integral part of the letterhead design. The typeface used is the system font Arial Roman at 11 pt
with 14 pt leading.

The date is top aligned at 3 inches from the top edge of the page and is 1 inch from the left
edge, thus setting the margin for the entire letter. The name of the addressee is positioned flush
left, two spaces below the date. Title, company name, etc. are positioned flush left under the
name of the addressee. The salutation appears two spaces below the address.

The body of the letter begins two spaces below the salutation, using single spacing between
lines and double spacing between paragraphs. There are no indentations. The maximum line
length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close, with at least four
spaces to the name of the sender and the title.

Complimentary close, Section V

Name of sender
Title

CC/cc
College or admin. unit
Address
University of Nevada, Reno/###
Reno, Nevada ZIP ####
phone 1
personal or main web

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41
Letterhead
University of Nevada, reno

Letterhead Sample, version 2

For reference only. All business stationery items should
be ordered through the University’s contracted printing
vendors: www.unr.edu/silverandbluekit

Date

Name of Addressee
Company Name
Address
City, State, Zip

Salutation:

This letter demonstrates the recommended typing format for all correspondence and is an
integral part of the letterhead design. The typeface used is the system font Arial Roman at 11 pt
with 14 pt leading.

The date is top aligned at 3 inches from the top edge of the page and is 1 inch from the left
edge, thus setting the margin for the entire letter. The name of the addressee is positioned flush
left, two spaces below the date. Title, company name, etc. are positioned flush left under the
name of the addressee. The salutation appears two spaces below the address.

The body of the letter begins two spaces below the salutation, using single spacing between
lines and double spacing between paragraphs. There are no indentations. The maximum line
length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close, with at least four
spaces to the name of the sender and the title.
Section V
Complimentary close,

Name of sender
Title

CC/cc

Digital Initiatives — Office of the President

University of Nevada, Reno/0208 l Reno, Nevada 89557-0208 l (775) 784-4941 l (775) 784-6150 fax l www.unr.edu

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42
Return address
University of Nevada, reno

Return Address Block Return address block specifications

Address block information provided for return address University Logo = .7323" x .7323"
blocks on postcards, invitations, newsletters, catalogs, etc.
Logo Colors = Pantone 282 (blue), Pantone Cool Gray 10
All business stationery items should be ordered through (Note: “N” in Block N Logo is 40% of Pantone Cool Gray 10
the University's contracted printing vendors:
College or admin. unit = 9pt, 10pt leading, -25 tracking,
www.unr.edu/silverandbluekit
0 kerning, Align Left, Myriad Pro Roman, Pantone 282

Address = 9pt, 10pt leading, -25 tracking, 0 kerning, Align

Left, Myriad Pro Roman, Pantone Cool Gray 10, 100%

College of Business
University of Nevada, Reno/0024
Reno, NV 89557-0024

Section V

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 Section VI

43
Sponsorships
University of Nevada, reno

When a university event has support from

sponsoring organizations, sponsor logos can be
used on related promotional materials and websites.
These secondary sponsors should be identified as
“Additional sponsors” or with a heading similar to
“Additional support provided by...”.

The University logo should be the most prominent

logo on the piece. Please contact Lucy Walker at
784-6187, [email protected], if you have questions.

If a university is a sponsor of a non-university event,

the university logo may be used to identify the
University’s support of the event.

Departments and programs cannot have a sponsor

or be identified with a donor name without written
approval from Development and Alumni Relations.

For more information, please contact:

Bruce Mack, Associate Vice President
Development and Alumni Relations
Phone: (775) 784-1352
Email: [email protected]

Section VI

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44
Trademark Usage and Licensing
University of Nevada, reno

The “N” trademark and logo, and other trademarks,

service marks, word marks, insignias, designs,
symbols and logos associated with the University
of Nevada, Reno, are trademarks of and are owned
by the Nevada System of Higher Education and
may not be used or reproduced without express
written permission. No additional permission
is required for use of these trademarks, in
accordance with this manual, by any official unit of
the University of Nevada, Reno.

Use of the trademarks of the University of Nevada,

Reno for certain commercial products and services
has been licensed to Collegiate Licensing Company
(“CLC”). Manufacturers or service providers
who wish to use these licensed trademarks on
commercial products or services must first secure
approval from CLC.

The University otherwise limits the use of the

University’s trademarks for commercial purposes,
although some uses may be allowed if in the best
interests of the university, as solely determined by
the Office of the President.

For information on CLC, contact:

Holly Aycock
Intercollegiate Athletics
(775) 784-4870 ext. 243
[email protected]

Written requests for permission to use the logo by

outside entities should be directed to:
Lucy Walker
Digital Initiatives
University of Nevada, Reno/0208
Reno, NV 89557-0208
(775) 784-6187
Section VI

[email protected]

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45
Contact Information &
Additional Resources
University of Nevada, reno

If you have questions, comments or concerns regarding the Graphic Standards and Style Guide, feel
free to contact Digital Initiatives at (775) 784-6177 or [email protected]

Digital Initiatives
Office of the President
Second Floor, Clark Administration Building
University of Nevada, Reno/0208
Reno, Nevada 89557-0208
(775) 784-6177
www.unr.edu/silverandbluekit

Specific Contacts

Print releases and logo artwork Knowledge Center identity usage

Lucy Walker, Digital Initiatives Lucy Walker, Digital Initiatives
(775) 784-6187 (775) 784-6187
[email protected] [email protected]

Wolf Pack logo and merchandising Alumni Association identity usage

(Collegiate Licensing Company) Amy Carothers, Alumni Relations
Holly Aycock, Intercollegiate Athletics (775) 784-6620
(775) 682-6961 [email protected]
[email protected]

Photographers
Ted Cook & Theresa Danna-Douglass
Teaching and Learning Technologies
(775) 682-6085

Additional Information Available Online

www.unr.edu/silverandbluekit
• Certificate Guidelines
Section VI

• Invitation Guidelines
• Access to online stationery ordering

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