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Module 1 - Data Analytics PWC

The document discusses different types of analytics including descriptive, diagnostic, predictive, and prescriptive analytics. It also discusses tools used for various types of analytics such as SQL, Oracle, Hadoop/Spark, Tableau, and SAS for descriptive and diagnostic analytics. Tools like SAS, R, and Python are used for predictive and prescriptive analytics. Machine learning tools like Scikit and TensorFlow are used for adaptive and autonomous analytics. The document emphasizes using data to make better decisions and having diverse skill sets to solve problems using data and analytics, especially communication skills. It also notes the importance of tying social media data to other data sets.

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Kevin Bossé
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38 views

Module 1 - Data Analytics PWC

The document discusses different types of analytics including descriptive, diagnostic, predictive, and prescriptive analytics. It also discusses tools used for various types of analytics such as SQL, Oracle, Hadoop/Spark, Tableau, and SAS for descriptive and diagnostic analytics. Tools like SAS, R, and Python are used for predictive and prescriptive analytics. Machine learning tools like Scikit and TensorFlow are used for adaptive and autonomous analytics. The document emphasizes using data to make better decisions and having diverse skill sets to solve problems using data and analytics, especially communication skills. It also notes the importance of tying social media data to other data sets.

Uploaded by

Kevin Bossé
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Types of analytics and tools

Descriptive analytics helps you understand the current state of the problem and answer the
question, what happened?

Diagnostic analytics helps you understand why it happened or the underlying causes for the
observed data?

Rely on analytic tools that can handle manipulation of large sets of data or that help visualize
and interact with summarized information. Examples include SQL, Oracle database or Oracle
DB, Hadoop/Spark, Tableau, QlikView, Microsoft Access, SAS, R, Python and various
statistical packages within them

Predictive analytics helps you understand what could happen in the future given certain
conditions?

Prescriptive analytics helps you understand the right course of actions needed today to
address future concerns?

Rely on analytics tools that have significant mathematical modeling capabilities or


scenario planning or simulation capabilities. Examples of these tools include SAS, R, SPSS,
Python, and various packages associated with them. Optimization tools like Garrobi, ILOG,
RiverLogic, etc. Simulation tools like Vensim, AnyLogic, STELLA.

Adaptive and autonomous analytics helps you answer the question of how to continuously
adapt to change?

Machine learning and deep learning tools, like Scikit, TensorFlow, Caffe, Theano, etc.
Natural language processing tools like NLTK or Natural Language Tool Kit or OpenNLP.

Use data to make better decisions

The biggest data successes are when somebody takes idea from one domain combine's it
with a data asset they have and just comes up with a brilliant execution in the news base.
And those are the kinds of things you only can see if you understand the technology and its
capabilities, you understand your data and what it can actually tell you about the world,
and you are thinking about the future of business all at the same time.

For many organizations, this is a manual and time-consuming process. Many organizations
leverage technology to reduce the effort and risk associated with these activities. In addition,
the technology allows to standardize the collection of data across the globe in real time. An
immediate benefit is that we can generate analytics on data and produce reports that allow
people to visualize the information in a different way.
There are diverse skill sets needed to solve problems using data and analytics. Most
importantly is communication. We often need to address business, finance, technology,
and tax technical considerations to solve these problems. It's rare that one person has the
professional experiences to solve the problem alone. As a result, communicating within a
team of diverse individuals is critical.

Social media alone is not enough. It is important to tie social media data to other relevant
data sets to validate findings.

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