Chapter 1 5 Final
Chapter 1 5 Final
Chapter 1 5 Final
Good visitor feedback can raise levels of satisfaction and guarantee the
achievement of the tourism aim. Tourism is an economic component of the nation that
raises the standard of life of Filipinos and promotes the tourism industry. People who
travel domestically and abroad for business and recreation have an impact on tourism.
Due to the high cost of new job prospects in tourism, this became one of the industry's
Problems in local communities seemed to coincide with the peak travel season.
When analyzing the 2016 tourism growth, it is important to take into account the tourist
Bookings are routinely canceled as a result of the nation, particularly in its largest
markets (The Philippine Star, 2017). Bukidnon is one of the most secure tourist
destinations as of 2016. The climate of Bukidnon is primarily cool and humid all year
round. The lodging and food are provided in the calm, refreshing climate. Due to the
Bukidnon plateau's very high height, it is important to prioritize visitor transit. In addition
to offering natural features, Bukidnon's geography is notable for its deep ravines and
mountains covered in dense forest, which shield the province from storms.
time activity are all highly correlated. The analysis adds empirical data using the time
use and social network methods to better understand how people make decisions. The
model's conclusions show that being outside significantly affects how people interact
with one another and how much money is spent. In this context, it is crucial to include
"with whom" and the length of time spent participating in a certain activity as
1
intermediary factors to understand participation in recreational activities and travel
patterns. (Lizana and others, 2020). In addition, it was discovered that three universal
goals helped young Chinese people be happier overall: career development, which
was discovered to be the people's specific universal goal as a result of travel, improved
social recognition and affection, and physical satisfaction through leisure travel-based
comfort, novelty, and escape stimulations. This study will be undertaken in this
The purpose of this study is to ascertain the preferences of the students for the
top tourism destinations in Bukidnon. Therefore, it is crucial to carry out this research
to learn about their preferences as potential customers and clients of the many tourism
attractions in
Bukidnon.
The purpose of this study is to identify the tourism destinations that students like in
1.1. Age;
1.3. Address
2.1. Accessibility
2
3. Is there a strong correlation between students' choices for accessibility, food
Bukidnon?
This study mainly focuses on students' level of preference toward top tourist spots in
1. To assess the level of preference of students for the top tourist spot in Bukidnon
2.1 Accessibility
This study is to determine the different perceptions and appraisals of the level
Bukidnon.
Officials of local tourism in the province of Bukidnon. The results of the study
will help them realize that the field is the frontline of their programs and activities,
3
enabling them to modify their strategies to better suit their target audience's needs and
interests.
Tourist spot manager. It is hoped that this will assist managers of tourist attractions
in raising their effectiveness, which will significantly aid them in providing tourists with
highquality service.
Stakeholders. The results of this study might help them adjust their strategy for
Crews of the tourist spots. The study's findings give them the information and
This survey only looks at how much Central Mindanao University students favor the
students.
Definition of Terms
The terms that are used in this study and operationally define below for better
understanding:
4
Tourist spots. are a destination that attracts tourists because to their inherent
Transportation. refers to any tool used to transport a thing from one place to
another. Planes, cars, and other two-wheel vehicles like bikes and motorbikes are
5
THEORETICAL FRAMEWORK
The several factors that the researchers think are significant for this study are
presented in this chapter. The purpose of this is to deal with the literature review, which
includes many studies made by various researchers during challenging times that
relate to the research issue and specialties. This will provide a foundation for the study
questions about the Senior High School students' level of assessment at the University
of Central Mindanao.
On Tourist Spots
When visiting their target areas, tourists should constantly ask specialists,
locals, or acquaintances for suggestions on which tourist attractions to see (e.g., where
to go, where to stay, and how to get there, Customs and Immigration rules, warnings,
and so on). Passengers now place a greater emphasis on and benefit from exchanging
travel-related information online and through online social networks. There is a ton of
the most important information. A suggestion system is a crucial tool for resolving this
issue (RS). Social media websites make information easily accessible, which is very
beneficial for the tourism sector. (Kerson and others, 2017). Due to the availability of
these attractions and the wealth of information available about them on the internet
and social media, making decisions regarding which tourist destinations to visit and
how to spend your time there has gotten increasingly challenging. The tourism
6
recommendation systems have developed into something that is both appealing to
travelers and challenging for designers because they must be able to deliver
personalised services. The travel business uses user reviews on social networks as a
valuable source of information to ascertain their preferences. The comments are then
visitor's preferences. Similar to this, components of these points of interest are taken
from all reviews of an attraction that have been compiled by users. (Zahra Abbasi-
Food Service
Although it is an essential part of travel, eating also has the ability to improve
experience and place attachment, and it was also found that food phobia significantly
moderates the interaction between food experience and location attachment. Food
image. According to these studies, while satisfying eating experiences can improve
place attachment and destination image, their benefits are muted by personality traits
surprising that there haven't been more publications published about tourists' local
neophobia and variety seeking); and previous exposure or familiarity with food. Similar
7
to this, a more recent study by Sengel et al. (2015) proposed that psychological,
motivational, and demographic factors are among the variables that influence food
place has been found as food image perception (Choe & Kim, 2018; Promsivapallop
among tourists are rarely discussed. However, the body of research demonstrates that
food presentation effects intake favorably. According to Seo et al. (2017), tourists to
Korea's local cuisine had positive preferences for it and intended to consume it.
research of the association between destination food image and food consumption
(2019).
Accessibility
Every nation's resident can make significant financial gains from tourism. This
study looks into the factors that affect Bangladeshi tourists' satisfaction. A total of 202
tourists from Bangladesh's well-known tourist hotspot Bandarban are included in it.
The results of the bivariate analysis of the data suggest that elements like lodging,
pricing, food, and local security may have an effect on overall visitor happiness.
with the accessibility of lodging and transportation. This shows that in order for
In addition, there are significant changes happening in the hotel industry. The
8
terms of service delivery quality because client satisfaction can make or break a
to distant lands or regions outside of one's usual surroundings. They can be relocating
as visitors, may be tourists, excursionists, residents of the area or not, and tourism has
to do with the activities they engage in. Some activities people take part in require
spending money on tourism, such as their lodging or meals. A journey will not be
missing lodgings. Lodging provides as a base from which they can. Travelers who, for
the most part, travel for pleasure are part of the tourism phenomena. need some form
of hotel choices so they may rest and eat while traveling. So, it appeared that migration
of people required lodging. Throughout the course of human history, there have been
many instances of accommodation. However, there are differences in the types and
structures of housing in terms of size and services. Their company's main objective is
to provide for consumers who travel to far-off countries or areas. (Cooper, Fletcher,
Depending on their prices, locations, target markets, and services they offer,
luxurious five, hotels ranging from one to five stars, hotels that are very affordable to
one star, and campgrounds that are five stars or more. All guests and visitors who can
afford to pay can take advantage of the best opportunities at our Star Class
of them are in urban areas, while others are in rural areas. Depending on the intended
audience, it may also change. While some accommodations are geared toward
9
families and business visitors, others are geared for vacationers and may be a target
Hygiene Practices
In recent years, the idea of perceived performance has slowly given way to the
concept of customer experience (Roy, 2018). Analysis of the various elements that
the travel and tourist industry. Political stability and high safety and security standards,
investment opportunities for this sector through the adoption of appropriate policy rules
and regulations, high health and hygiene standards for the citizens and tourists, and
the application and monitoring of environmental regulations are the most important
2007) importance for the travel and tourism industry's ability to compete (Cooper et al.
2018). Health and tourism are correlated when there are high standards of hygienic
and sanitary conditions, access to healthcare, and high-quality drinking water. The
health of visitors is at danger if this standard of quality is not met (Claver-Cortés et al.
2017).
with the service, which incorporates the primary value proposition that it provides
(Stein and Ramaseshan, 2017). In addition, it takes into account how the service or
product is delivered rather than just the giving of the good or service (Lemon and
Verhoef, 2018). Because dining involves numerous touch points along the chain of
10
experience can continue the exploration of consumer satisfaction based on underlying
and expectation.
Conceptual Framework
Nedelea (2017), who served as the study's main source of support, suggested that
elements including lodging, pricing, food, and local security might have an effect on
overall visitor happiness. It also implies that visitor satisfaction is strongly correlated
The research paradigm for the study is shown in Figure 1, in which the level of
accessibility, food service, and hygiene practices will be correlated with the
Hypothesis
There is no significant relationship between the students' most visited tourist spots in
11
Schematic Diagram
Figure 1: Schematic diagram of the study showing the independent and dependent
12
METHODOLOGY
This study utilizes the descriptive method. The primary data will be gathered
Research Design
This study will be using a descriptive method. This study will be using a survey
research design to gather data. The population of the study will consist of Hospitality
Management students.
The total number of respondents that were involved in this study are 148
respondents. They were the selected representatives during the pilot testing. The
number of respondents are from 3rd year and 4th year students of Bachelor of Science
in Hospitality Management in Central Mindanao University. Out of 218, only 148 are
Sampling Procedure
13
variables for the sample population. Here, the entire sampling process depends on
Research Instrument
A survey type of research was used to collect data from the corresponding
questionnaire was piloted at Central Mindanao University to get the top 3 tourist spots
The questionnaire contained two parts. The first part aided to identify the demographic
profile of the respondents. It included the following: the name, age and gender.
The second part of the survey questionnaire was to identify the level of preference of
students to the top tourist spots in Bukidnon. This part of the questionnaire aimed to
find the interval data and measured using a 5-point Likert scale (1 = never practiced,
practiced)
14
3 2.51 – 3.50 Moderately Practiced
Top tourist Moderately
Practiced the statement
A written letter of request was addressed to the Research Adviser and Dean of the
College of Human Ecology asking permission to allow the researchers to gather data that was
used to supplement the said research. The researchers conducted a pilot testing through a pilot
testing survey questionnaire for the respondents which are the 3rd and 4th year College of
Human Ecology at Central Mindanao University, Musuan, Maramag, Bukidnon. The result
depended on the answers to the questions given to the respondents. After pilot testing was
conducted, respondents then were separated to which will be answering the final survey
questionnaire.
The data to be collected will be analyzed and interpreted statistically with the
Frequency. These were used to determine the total number of respondents favoring
Percentage. These were used to determine the students level of preference to the
15
Research Locale
16
Source:https://www.researchgate.net/profile/Joseph_Paquit/publication/316637159/fi
gure/download/fi g1/AS:489711274860545@1493767674609/Location-map-of-
Central-Mindanao-University.pn
17
CHAPETR IV
This chapter presents the findings of the data gathered as well as the
interpretation and analysis. The order of presentation of the results follows the
student’s level of preference to the tourist spots in Bukidnon in terms of Food, the
the student’s level of preference to the tourist spots in Bukidnon in terms of Hygiene
Practices.
20 30 20.2%
21 93 62.8%
22 25 17%
18
Table 1.2 Demographic Profile of Respondents According to Gender
Male 48 32%
to Food
Table 2 shows the mean distribution of the student’s level of preference of Monastery
of Transfiguration in terms of Food Service as often practiced having its total mean of
3.82. This indicates that students' satisfaction with eating practices and taste is often.
As stated by Sengel et al. (2015) that the factors that affect food consumption include
perception has been identified as another key factor that affects destination food
consumption.
19
Table 2.1: Mean Distribution of Students Level of Preference of Monastery in
terms to Accessibility
Table 2.1 shows the mean distribution of the student’s level of preference of Monastery
3.76. This indicates that students are often satisfied with the ease of access to their
destination. According to the findings of the bi-variate analysis of the data, factors such
as transportation, lodging, cost, food, and local security may have an impact on visitor
20
The food handler sanitized 3.96 Often Practiced
from time to time when
handling foods
The food handler uses an 4.00 Always Practiced
apron and hairnet when
handling and preparing foods
Table 2.2 shows the mean distribution of the student’s level of preference of Monastery
mean of 3.97. This indicates that students are often satisfied with how they handle
proper hygiene. As stated by Lemon and Verhoef (2018) that hygiene experience can
expectation because dining involves myriad touch points along the chain of touch
21
Table 3 shows the mean distribution of the student’s level of preference of Lake Apo
in terms of Food Service as moderately practiced having its total mean of 3.29. This
indicates that students' satisfaction with eating practices and taste is moderate. As
stated by Sengel et al. (2015) that the factors that affect food consumption include
perception has been identified as another key factor that affects destination food
consumption.
Table 3.1: Mean Distribution of Students Level of Preference of Lake Apo in
terms of Accessibility
Table 3.1 shows the mean distribution of the student’s level of preference of Lake Apo
in terms of Accessibility as often practiced having its total mean of 3.83. This indicates
that students are often satisfied with the ease of access to their destination. According
to the findings of the bi-variate analysis of the data, factors such as transportation,
lodging, cost, food, and local security may have an impact on visitor satisfaction in
22
INDICATON MEAN DESCRIPTION
The utensils, tables, and 3.26 Moderately Practiced
condiments are clean
Table 3.2 Shows the mean distribution of the student’s level of preference of Lake Apo
in terms of Hygiene Practices as moderately practiced having its total mean of 3.97.
This indicates that students are moderately satisfied with how they handle proper
hygiene. As stated by Lemon and Verhoef (2018) that hygiene experience can
expectation because dining involves myriad touch points along the chain of touch
23
Table 4: Mean Distribution of Students Level of Preference of RR Spring Resort
Table 4 shows the mean distribution of the student’s level of preference of RR Spring
Resort in terms of Food Service as often practiced having its total mean of 3.69. This
indicates that students' satisfaction with eating practices and taste is often. As stated
by Sengel et al. (2015) that the factors that affect food consumption include
perception has been identified as another key factor that affects destination food
24
Table 4.1: Mean Distribution of Students Level of Preference of RR Spring Resort
in terms to Accessibility
INDICATOR MEAN DESCRIPTION
The time and travel of time is 3.72 Often Practiced
convenient
Table 4.1 shows the mean distribution of the student’s level of preference of RR
Spring Resort in terms of Accessibility as often practiced having its total mean of
3.83. This indicates that students are often satisfied with the ease of access to their
destination. According to the findings of the bi-variate analysis of the data, factors
such as transportation, lodging, cost, food, and local security may have an impact on
25
Table 4.2: Mean Distribution of Students Level of Preference of RR Spring Resort
in terms to Hygiene Practices
Table 2.2 shows the mean distribution of the student’s level of preference of RR Spring
Resort in terms of Hygiene Practices as often practiced having its total mean of 3.97.
This indicates that students are often satisfied with how they handle proper hygiene.
As stated by Lemon and Verhoef (2018) that hygiene experience can continue the
because dining involves myriad touch points along the chain of touch points; hence,
26
CHAPTER V
This chapter contains the summary, conclusion, and recommendations that were
Summary
the student’s level of preference. In the venture of learning the level of preference of
the students, the researchers also aimed at what the factors that affect the said
satisfaction were. The respondents of this study were taken from Central Mindanao
The use of quantitative research was present in the execution of the study.
adviser was adopted and modified to better fit the study at hand. Answering the
descriptive analysis like frequency, mean, and percentages was used in interpreting
Conclusion
mean for food service is 3.82, which shows that it is often practiced. Additionally, it
was discovered that RR Spring Resort's overall mean for food service is 3.69, which
indicates that it is often practiced. Last but not the least, it was found that Lake Apo's
27
The Monastery of the Transfiguration had an overall accessibility score of 3.76
from the survey, which shows that accommodating students at the tourist attraction is
often practiced. The accessibility score for RR Spring Resort was also determined to
be 3.83, which shows that accessibility is often practiced. Last but not the least, it was
found that Lake Apo's overall mean is 3.51 and that accessibility is often practiced.
overall mean of 3.97 hygiene practices, which suggests that the said tourist spot
practices good hygiene there. Additionally, it was discovered that RR Spring Resort's
overall mean for hygiene practices is 3.55, which suggests that hygiene procedures
are often practiced. Finally, it was discovered that Lake Apo's overall mean is 3.51,
which shows that cleanliness is performed to a reasonable extent for it was often
practiced.
Recommendations
there.
28
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ActivitiesMaramag_B
ukidnon_Province_Mindanao.html
30
Appendix A:
SURVEY QUESTIONNAIRE
Dear Participants,
We, researchers, are currently conducting our survey questionnaire to gather information about
“Student’s Level of Preference to the Tourist Spots in Bukidnon”. We are hoping for your kind
consideration.
Sincerely yours,
- Jea Agustin
31
Republic of the Philippines
Central Mindanao University
COLLEGE OF HUMAN ECOLOGY
University Town, Musuan, 8710 Bukidnon
MYLENE A. ANWAR
Dean, College of Human Ecology
Central Mindanao University
Musuan, Bukidnon
Thru;
GISTA FEL B. BARONG
Chairperson, Department of Hospitality Management
College of Human Ecology
Central Mindanao University
Musuan, Bukidnon
Dear Mr/Ms,
Greetings!
We are third-year BS Hospitality Management students at Central Mindanao University, and we are
currently working on a research paper titled "Student’s Level of Preference to the tourist Spot in
Bukidnon" which is part of the requirements for HM59 (Research Methodology in Hospitality)
In this regard, by responding to our questionnaire, we seek your permission to request the food
handler's participation in Central Mindanao University. Rest assured that all information obtained from
this study will be kept strictly confidential.
Sincerely yours,
JEA AGUSTIN
GREENFIELD EMUELIN
32
Appendix B:
Instructions: Just check the box that corresponds to your best answer in each question.
5 4.50 - 5.00 Always Practiced It indicates that top tourist Always Practiced the statement
4 3.50 - 4.49 Often Practiced It indicates that top tourist Often Practiced the statement
3 2.50 - 3.49 Moderately Practiced It indicates that top tourist Moderately Practiced the
statement
2 1.50 - 2.49 Sometimes Practices It indicates that top tourist Sometimes Practiced the
statement
1 1.00 - 1.49 Never Practiced It indicates that top tourist Never Practiced the statement
LAKE APO
Foods 5 4 3 2 1
Accessibility 5 4 3 2 1
Hygiene Practices 5 4 3 2 1
33
Appendix C:
PILOT TESTING: STUDENT’S LEVEL OF PREFERENCE TO THE TOURIST SPOTS IN
BUKIDNON
Name: Address:
Tripadvisor. (n.d.-a). THE 10 BEST Tourist Spots in Bukidnon Province 2022: Things to Do & Places to Go. Retrieved October 24, 2022, from https://www.tripadvisor.com.ph/Attractions-
g6090479Activities-Bukidnon_Province_Mindanao.html
Tripadvisor. (n.d.). THE BEST Tourist Spots in Maramag 2022: Things to Do & Places to Go. Retrieved October 24, 2022, from https://www.tripadvisor.com.ph/Attractions-g1073600-
ActivitiesMaramag_Bukidnon_Province_Mindanao.html
Tripadvisor. (n.d.-a). THE BEST Tourist Spots in Don Carlos 2022: Things to Do & Places to Go. Retrieved October 24, 2022, from https://www.tripadvisor.com.ph/Attractions-g15348805-
ActivitiesDon_Carlos_Bukidnon_Province_Mindanao.html
Tripadvisor. (n.d.-a). THE 10 BEST Tourist Spots in Malaybalay City 2022: Things to Do & Places to Go. Retrieved October 24, 2022, from https://www.tripadvisor.com.ph/Attractions-g1591527-
ActivitiesMalaybalay_City_Bukidnon_Province_Mindanao.html
Tripadvisor. (n.d.-c). THE BEST Tourist Spots in Manolo Fortich 2022: Things to Do & Places to Go. Retrieved October 24, 2022, from https://www.tripadvisor.com.ph/Attractions-g6132089-
ActivitiesManolo_Fortich_Bukidnon_Province_Mindanao.html
34
Appendix D:
CURRICULUM VITAE
Personal Information
Gender : Female
Nationality : Filipino
Rebecca Cardona
Educational Attainment
2013 – 2019
2012-2013
35
CURRICULUM VITAE
Personal Information
Gender : Female
Nationality : Filipino
: Eva F. Blancaflor
Educational Attainment
Present
2013 – 2019
- 2013
36
CURRICULUM VITAE
Personal Information
Gender : Female
Nationality : Filipino
: Ellyn Tare
Educational Attainment
Present
2014 – 2019
Elementary :
37
CURRICULUM VITAE
Personal Information
Gender : Male
Nationality : Filipino
: Julieta Pahilangco
Educational Attainment
Present
2015 – 2019
Elementary :
38
39