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7.marketing and Merchandising

The document discusses master data management for merchandising in SAP S/4HANA Retail. It describes how master data contains key information about items, suppliers, customers and is used to process business transactions. Master data includes product, location, supplier and customer data. It must be consistently maintained to reduce transaction processing times, as the system can automatically populate relevant fields. The document then provides more details on the different types of master data used for merchandising, including product, location, supplier and customer master data.

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42 views4 pages

7.marketing and Merchandising

The document discusses master data management for merchandising in SAP S/4HANA Retail. It describes how master data contains key information about items, suppliers, customers and is used to process business transactions. Master data includes product, location, supplier and customer data. It must be consistently maintained to reduce transaction processing times, as the system can automatically populate relevant fields. The document then provides more details on the different types of master data used for merchandising, including product, location, supplier and customer master data.

Uploaded by

Girish
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marketing and Merchandising

Master data comprises the most important information on sites, suppliers, and
customers. It also contains the information on the articles and article categorization.
This information is retrieved from the system when business transactions are
processed.

When master data is consistently maintained, the time required to process


transactions can be drastically reduced, as the system automatically recommeds the
relevant fields required in the business transactions.

This section covers about master data management for merchandising using SAP
S/4HANA Retail for merchandise management.

Master Data Management


Use
Master data is used to map operational processes in all areas of merchandising. The
assortment of articles, the business partners, and the structure of the retail company
with its branches, warehouses, stores, and other sales channels are all mapped in
master data. The relationship between the company and its suppliers is also
recorded in the master data, as is the basic data for identifying articles including
pricing and time dependencies.

Master data is stored in master records that the system retrieves when a user
performs specific tasks. Master data management significantly reduces the time
required to perform tasks because the system is able to propose data automatically.
The solutions available for managing master data for merchandising offer hierarchies
for managing products and distinct hierarchies and groupings for monitoring
locations and channels. The tools support you in updating, copying, and integrating
large volumes of master data into retail activities.

Integration
Master data management for merchandising covers the following areas.

Product Data Management


The article master contains data on all the individual articles that a company
purchases, sells or produces. It is the central source for retrieving article-specific
data. This information is stored in individual article master records. An article master
record includes information such as the unit of measure and the description of the
article.

Read more...

Product Taxonomy Management

Articles can be grouped using the merchandise category or the article hierarchy.
These groupings can serve as a basis for inventory management and evaluations.

Read more...

Location Management

The site master contains data on sites such as the address, assignment to other
organizational units, size, opening hours, control information, classification
information, departments, merchandise categories, and receiving points.

Read more...

Business Partner Master Data

Business partners are people or organizations with whom your company deals in
business relationships. These are often suppliers and customers. The master data
that can be created includes general data such as the address, and sales data, for
example, departments, merchandise categories and unloading points, as well as
financial accounting data such as bank details and the currency used.

Read more...

Season Management

Seasons form an important aspect in the product lifecycle. For example, the
production of fashion wear is determined or varies qualitatively according to the
season for which it is manufactured.

Season Management
Value- Added-Services Management

Customers frequently request price labels, a certain kind of packing, or other special
services for the fashion articles they have ordered. These specific customer
requirements, including the costs involved in fulfilling them, can be mapped as value-
added services (VAS).

Read more...

Global Data Synchronization

SAP Enterprise Services allow you to track and update retail sites and also order
article master data, even mass data, from suppliers quickly and easily. The user is
spared any time-consuming manual processing. You can specify exactly which
master data is selected. If the properties of an article change, the relevant
information is automatically sent from the supplier to the retail site.

Read more...

Archiving Merchandise Management Data

Data archiving can be used to remove mass data from your productive database so
that the data can be used for analysis at a later date. Before beginning to archive
data, it is a good idea to check if you want to avoid creating data, aggregate data or
simply delete data. Archiving is used for data that cannot be avoided and that cannot
simply be deleted.

Read more...

Authorization Objects for Merchandise Management

Authorization objects are used to check whether a user is authorized to run a


transaction. This chapter contains the standard authorization objects used in SAP
S/4HANA Retail for merchandise management.

Product Data Management


Use
The article master contains data on all the individual articles that a company
purchases, sells or produces. It is the central source for retrieving article-specific
data. This information is stored in individual article master records. An article master
record includes information such as the unit of measure and the description of the
article.

Features
 Article Management
 Article Discontinuation
 Article List
 Article mass maintenance and reference handling
 Mass Maintenance of Master Data
 Article Reference Data
 Assignment of Follow-Up and Replacement Articles
 Characteristics Processing
 Core Master Record Processing
 Direct Store Delivery (DSD) in Retail
 EAN Recycling
 Distribution Curve
 EWM Connectivity (Article Integration)

More Information

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