GOA INSTITUTE OF MANAGEMENT

Sanquelim Campus, Poriem, Sattari, Goa

Course : No Code Data Science

Program : PGDM – BDA Term : V / VI
No of Sessions : 24 Academic Year : 2023-2024
Course Instructor(s): Prasad Patil No. of Credits : 3
email: [email protected]

1. ABOUT THE COURSE:

a) Brief Description:

In today’s dynamic business landscape, the ability to drive corporate strategy and business decisions
through data-driven insights leads to market leadership and gives organizations a competitive edge.
Organizations are seeking to gain revenue-generating insights from data and build future strategies for
business growth.

Data Science is the area of study which involves extracting insights from vast amounts of data by the use
of various scientific methods, algorithms, and processes. It helps you to discover hidden patterns from
the raw data.

Data Science is an interdisciplinary field that allows you to extract knowledge from structured or
unstructured data. This technology enables you to translate a business problem into a research project
and then translate it back into a practical solution.

This course will provide insights on data management, exploratory data analysis, and the use of machine
learning algorithms. Along with a strategic and managerial understanding, this course will help
participants enhance their proficiency in data science and gain in-depth skills and robust knowledge of
Data Science tools and techniques supported by a no code Data Science platform – RapidMiner & JMP.

This course is designed for participants who plan to work in any industry/sector/functional area—from
financial services and manufacturing to technology companies—that uses data for decision-making.

This course will cover practical applications of DS /ML techniques using JMP & RapidMiner from the
functional areas of General Management, Marketing, Finance, Operations / Supply Chains.

b) Teaching Learning Method:

.
The pedagogy for this course will be a mix of lectures, class discussion, hands-on problem solving using
RapidMiner & JMP.

Course outline format Version 2 1

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 2) PROGRAMME LEARNING OUTCOMES (PLO) AND COURSE LEARNING OUTOMES (CLO)

PLO Number and PLO statement that the course intends CLOs that the course intends to achieve (for each PLO)
to address (as per Course-PLO mapping of the
programme)

1.
2.

3.
4.
5.

3) SYLLABUS

a. Synchronous (topics and sub-topics to be covered in class)

 Identifying Data Science Opportunities in Organization

 Achieving Business Value from Data Science
 Systems Thinking in Data Science
 Experimentation in Data Science
 Introduction to JMP & RapidMiner
 Data Understanding/ Visualization in RapidMiner & JMP
 Supervised Machine Learning: Regression & Classification
 Logistic Regression
 Linear Regression
 Neural Network
 Decision Tree (RT & CT)
 K Nearest Neighbors (KNN)
 Generating and Comparing Multiple Models (Model Comparison)
 Auto ML (Model Screening)

 Unsupervised Machine Learning

 Dimension Reduction (PCA)
 Clustering (K Means, Hierarchical)
 Association Analysis (MBA)

 Time Series Analysis

 Text Mining

 Deep Learning in RapidMiner

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  Introduction to other No Code Cloud Platform: Amazon Sagemaker Canvas

b. Asynchronous (topics and subtopics for self-study through provided learning resources and
MOOCs) -

 Statistics

4) EVALUATION COMPONENTS:

S. No. Evaluation method Weight When CLOs to be

assessed
1 Quiz and Assignment 30% Throughout
2 Mid Term 30% After 12th
Session
3 End Term 40% End Term
Week
5) TEXTBOOKS AND LEARNING MATERIALS

a. TEXTBOOKS
i. Shumeli, Bruce, Deokar, Patel (2023), Machine Learning for Business Analytics: Concepts,
Techniques and Applications in RapidMiner, Wiley, pp 1- 690
ii. Shumeli, Anandamurthy (2023), Machine Learning for Business Analytics: Concepts, Techniques
and Applications in JMP Pro, Wiley
iii. Klimberg, Ron (2023), Fundamentals of Predictive Analytics with JMP, Sas Institute

b. REFERENCE BOOKS

i. Jagare, Ulrika (2022), Operating AI: Bridging gap between Technology and Business, Wiley,
pp 1- 250
ii. Ganeshan, Kavita (2022), The Business Case for AI, Opinosis Analytics Publishing, pp 1- 320
iii. Vaughan, Daniel (2020), Analytical Skills for AI and Data Science, O’Reilly Publications, pp 1-
240
ii. Baig, Govindan (2021), Data Science for Marketing Analytics, Second Edition, Packt
Publishing, pp 1- 589
iii. Tatsat, Puri (2021), ML & DS Blueprints for Finance, First Edition, O’Reilly Publications, pp 1-
409
i.
c. ADDITIONAL RESOURCES (JOURNALS, WEBSITE, VIDEO LINKS ETC.)
i. Slides, Articles, Case Studies, Research Papers, Data Sets will be provided for each module as
course notes. Relevant cases for individual topics and comprehensive case will be shared
with participants.

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 ii. www.rapidminer.com
iii. www.jmp.com

d. TECHNOLOGY AND SOFTWARE

i. RapidMiner: RapidMiner is a no code Data Science platform with visual workflow design and full
automation.
ii. JMP: JMP is a Statistical Discovery Software by SAS. It has a menu driven no code Data Science
platform.

e. MOOC courses
i. NA

6) SESSION PLAN

SESSION NO TOPIC Faculty Reading CLO Mode

s (Case, directly (Onlin
chapter, covere e /
article d Offline
etc.) /
Hybrid
)
1,2,3 Data Science Lifecycle, Identifying Data Prasad Notes
Science Opportunities in Organization, Patil will be
Achieving Business Value from Data shared
Science in class

4 Introduction to JMP Prasad Notes

Patil will be
shared
in class
5,6 Experimentation in Data Science: Prasad
Conjoint Analysis, Discrete Choice Patil
Analysis

Course outline format Version 2 4

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SESSION NO TOPIC Faculty Reading CLO Mode
s (Case, directly (Onlin
chapter, covere e /
article d Offline
etc.) /
Hybrid
)

7 Data Understanding/ Visualization Prasad Data

using various platforms in JMP Patil Sets,
Cases
will be
shares
in class
8,9,10,11,12,13,1 Supervised ML & Unsupervised ML in Prasad Data
4 JMP Patil Sets,
 Logistic Regression Cases
 Linear Regression will be
 Neural Network shares
 Decision Tree in class
 K Nearest Neighbors (KNN)
 Generating and Comparing
Multiple Models (Model
Comparison)
 Auto ML (Model Screening)
 Principal Component
Analysis (PCA)
 Clustering (K Means &
Hierarchical)
 Association Analysis

15,16,17,18 Text Mining Prasad Data

Time Series Forecasting Patil Sets,
Cases
will be
shares
in class
19,20,21,22,23 Introduction to RapidMiner Prasad Data
Patil Sets,
Data Understanding / Visualization in Cases
RapidMIner will be
shares
SuperVised / UnSuper Vised ML in class

Deep Learning

Course outline format Version 2 5

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 SESSION NO TOPIC Faculty Reading CLO Mode
s (Case, directly (Onlin
chapter, covere e /
article d Offline
etc.) /
Hybrid
)

24 No Code in Cloud Platform: Amazon Prasad Data

Sagemaker Canvas Patil Sets,
Cases
will be
shares
in class
7) Other -

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