Business Analytics Résumé
Business Analytics Résumé
Business Analytics
Table des matières
1: Introduction to business analytics and motivation..........................................................1
Business analytics definition:......................................................................................................1
Descriptive, diagnostic, predictive, prescriptive analytics............................................................1
...........................................................................................................................................1
2 : Informations supplémentaires provenant des TPs..........................................................2
Pareto Chart :..............................................................................................................................2
Histogram:..................................................................................................................................2
Run Chart:...................................................................................................................................2
A/B testing:.................................................................................................................................2
Cause-and-effect diagram (Fish bone diagram)............................................................................3
Flow Chart:.................................................................................................................................3
3: Need for business improvement.....................................................................................4
Data driven decision making:......................................................................................................4
Business improvement:...............................................................................................................4
Doing activity = business process..................................................................................................................4
Improving activity= improvement activity....................................................................................................4
Process improvement...................................................................................................................................4
Problem solving:...........................................................................................................................................4
Data:............................................................................................................................................................. 4
4: Statistical thinking..........................................................................................................5
Definition of statistical thinking:.................................................................................................5
Steps in implementing statistical thinking...................................................................................5
Average, variation, and target.....................................................................................................6
Traditional quality and quality improvement (statistical thinking)...............................................6
Traditional quality:........................................................................................................................................6
Quality improvement:...................................................................................................................................6
Good quality does not mean perfect............................................................................................................6
Consistent performance...............................................................................................................................6
Data-driven decision making:......................................................................................................7
...........................................................................................................................................7
Improvement approach of statistical thinking:.............................................................................................7
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Process measurement:.................................................................................................................................8
Operational definition:.................................................................................................................................8
Second principle: (Variation exists in all process)........................................................................8
Variation:......................................................................................................................................................8
No variation:.................................................................................................................................................8
Unwanted variation:.....................................................................................................................................9
Wanted variation :........................................................................................................................................9
Third principle: (understanding and reducing variation are key to success)..................................9
Consistency: Il...............................................................................................................................................9
Two types of unintended variation in business process:............................................................................10
Three key business analytics questions......................................................................................11
Writing an objective improvement statement...........................................................................11
SMART: help to write objective statements...............................................................................................11
....................................................................................................................................................................11
Deming’s red bead experiment.................................................................................................11
4.2 : Statistical thinking strategy......................................................................................12
5 steps to improve the performance of a company:...................................................................12
Synergy: Data and subject matter knowledge............................................................................12
Statistical thinking can be applied to improve business processes.............................................13
Relationship to the scientific method........................................................................................13
Definition:...................................................................................................................................................13
Two analytics’ paradigms:...........................................................................................................................14
‘Plan–Do–Check–Act’ (PDCA) cycle............................................................................................14
Definition PDCA..........................................................................................................................................14
5: Statistical engineering..................................................................................................15
Why using statistical engineering ?............................................................................................15
Definition:.................................................................................................................................15
Principle of statistical thinking..................................................................................................15
Exemple important à lire:..........................................................................................................15
6: THREE types of variation in business processes.............................................................16
1) Special cause variation: Unpredictable (unstable).............................................................16
Eliminating special causes variation to stabilize the process:.....................................................................16
2) Common cause variation: Predictable (stable)...................................................................16
Benefits of stable processes (only common cause variation):....................................................................16
Le off-target variation...............................................................................................................16
Type of action for reducing variations.......................................................................................17
3) Structural variation...........................................................................................................17
Comparaison between special, structural and common causes:.................................................17
Robustness: an underused concept (un concept sous-exploité).................................................17
Process and product robustness.................................................................................................................17
Management robustness............................................................................................................................18
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the observed occurrences of that problem (about 80%). This phenomenon was called the
‘Pareto principle’.
- On classe les frequency dans l’ordre décroissant et ensuite on fait un pareto chart.
Histogram:
- A histogram helps to identify the distribution of the data.
Run Chart:
- Il s’agit d’un graphique qui affiche les
données observées dans une séquence
temporelle.
- When data are collected from a process
over some time, it is often important to
plot the data in the order in which they
arose. This sort of graph is called a run
chart. Generally, the emphasis is on
diagnosing the degree ‘stability’ of the
process.
A/B testing:
- A/B testing (also known as ‘split testing’ or ‘bucket testing’) is a way of conducting an
experiment where you compare a control group to the performance of one or more
test groups by randomly assigning each group a specific ‘single-variable’ treatment.
A/B testing has emerged as the predominant method of online testing in the industry
today. It is often used to answer questions like, “Is my new model better than the old
one?” or “Which colour is better for this button, yellow or blue?” In an A/B testing
setup, there is a new model (or treatment) and an incumbent model (or control).
- EX: Microsoft Skype ran an experiment for the mobile segment of the Skype
application with a treatment having combined icons with corresponding labels
(right). The control (left) only showed icons. The treatment increased the ‘calls being
made’ (‘engagement’) by 2.7% (with a corresponding p-value of 0.006). As such, this
change was implemented.
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Flow Chart:
- A flowchart is a type of diagram depicting a workflow or a process. In an organisation,
it helps to understand complex processes — a pre-requisite for improvement. It
allows you to break any process down into individual events or activities and to
display these in shorthand form showing the logical relationships between them.
Below are some standard symbols that can be used to construct a flowchart. Use
them for the next two exercises.
- Il vous permet de décomposer n'importe quel processus en événements ou activités
individuelles et de les afficher sous forme abrégée montrant les relations logiques
entre eux.
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4: Statistical thinking
Definition of statistical thinking:
- Statistical thinking evaluates a process by collecting data in addition to past
experiences and perceptions.
- Statistical thinking is an overall approach to improvement.
- Statistical thinking can be used in all parts of an organization and in all job functions.
- It helps to identify where improvement is needed.
- It provides a general approach to take and it suggests tools to use.
- Statistical thinking is not a collection of statistical methods, but is rather a way of
thinking about improvement, and how to best utilise statistical methods.
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Statistical thinking is key to business analytics in order to not neglect the following four
principles that ensure successful outcomes (which are all part of its philosophy and
methodology):
- use of sequential approaches to problem solving and improvement, as studies are
rarely completed with a single data set but typically require the sequential analysis of
several data sets over time ( ‘continuous improvement’);
- having a strategy for the project and for the conduct of the data analysis; including
thought about the business objectives ( ‘strategic thinking’ );
- carefully considering data quality and assessing the ‘data pedigree’ before, during
and after the data analysis; and
- applying sound subject matter knowledge (‘domain knowledge’ or ‘business
knowledge’, i.e. knowing the business context, process and problem to which
analytics will be applied), which should be used to help define the problem, to assess
the data pedigree, to guide data analysis and to interpret the results.
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o Improving the overall level (average level/value, i.e., the central value around
which the process varies) by changing the process target, which may also
result in reduced variation.
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All three principles work together to create the power of statistical thinking.
First principle: (process thinking or system thinking)
-This principle provides the context for understanding the organization, the
improvement potentials and the sources of variation mentioned in the second and
third principles.
- We cannot improve a process that we do not understand.
SIPOC:
- “Suppliers–Inputs–Process steps–Outputs–
Customers” model is a common model for process
improvement efforts.
- SIPOC is a comprehensive view of process including
consumers and suppliers.
- SIPOC n’est pas un modèle qui permet de prendre
des décisions, c’est plutôt un modèle qui résume ce
qui se passe.
- Le SIPOC est une grosse image de tout ce qui se
passe du suppliers au customers. Entre les 2, il y a les
inputs-process-outputs.
o On peut par exemple développer le process
de manière plus précise.
- The SIPOC model for a business helps everyone in
the company see the business from an overall perspective by:
o Keeping a focus on consumer needs (car c’est pour lui qu’on fait ce
processus).
o Identifying inputs and outputs for each step of the process
o Helping maintain the big business picture.
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System change
Quand on a une sorte de spécial variation qui dure, par exemple une augmentation de la
température sur les fèves de cacao dû à la météo qui dure depuis plusieurs mois, on aura
donc une hausse ou une baisse du système tout entier, comme on peut le voir juste au
dessus.
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- Once the primary sources of variation are identified, we can determine how to
modify the process to eliminate or mitigate their effects.
Three key business analytics questions
1. How am I doing?
o Understand and agree on key process metrics or ‘Key Performance Indicators’
(KPIs).
2. What drives my business?
o Once you have KPIs identified, you need to understand what drives these
KPIs.
o Which are the most ‘important’ drivers (factors) that influence a given KPI?
3. Who are my customers? What are their needs?
o Understand customers and customize their offering, messaging, marketing
channel accordingly, delight the customers, securing their future revenue.
o Drive a given KPI in the ‘right’ direction.
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o Les billes blanches représentent les bonnes choses que nous faisons dans nos
jobs la plupart du temps.
o Les billes rouges représentent les problèmes ou les mauvaises choses que
nous faisons et que nous voulons réduire.
- Inputs :
o raw material (boite) + equipment (paddle) + les gens qui travaillent.
- Outputs :
o Le résultat du travail (beads).
Read beads= bad work
White beads= good work
- Le but est de piocher uniquement des billes blanches.
- Les managers dirigent l’expérience, et on voit que chaque manager a sa technique
spécifique mais que aucune ne marche mieux que les autres car les employés
piochent toujours des billes rouges.
- Donc le problème ne vient pas des employés, ni des managers mais du système en
lui-même (car c’est impossible de tirer que des billes blanches).
o Il faut changer l’environnement (le système) et le système est décidé par le
TOP management.
Conclusion :
- Les différences dans les résultats entre les employés est uniquement due à la chance.
- Le problème fondamental du fait que les résultats sont médiocres vient du « poor
raw material », il y a trop de billes rouges dans la boite.
- Si on enlève des red beads, la variation baisse et on aura de meilleurs résultats.
o Cela est vrai mais ça dépend de quelle était la répartition de base entre les
billes rouges et blanche (50/50, 30/70 etc.)
o La répartition qui donne le maximum de variations est 50/50 (rouge/blanche).
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- Il faut avoir une connaissance générale du sujet/domaine qui subit l’étude pour faire
une analyse pertinente. Mais il faut également des datas pertinentes.
- Another key point is the synergy between data and subject matter knowledge
(connaissance du sujet).
o The application of statistical thinking does not begin with data.
o It generally begins with some understanding of the process of interest and
well-defined objectives.
o La connaissance du processus permet de choisir judicieusement les données à
collecter.
o This in turn leads to an increased understanding of the process, which guides
further data collection, and so on.
o Even more important is the need to analyze and interpret the data in light of
the subject matter knowledge.
5: Statistical engineering
Why using statistical engineering ?
- We want to think before we calculate, not the other way around (et pas
inversément).
- To avoid this pitfall (piège), we need a framework (cadre) to help us apply the
methods in a manner (manière) that is consistent with the principles of statistical
thinking.
- This is especially important when attacking complex problems, which require us to
integrate several methods into an overall problem-solving strategy.
Definition:
- Is the study of systematic integration of
statistical concepts, methods, and tools, often
with other relevant disciplines, to solve
important problems sustainably.
- Statistical engineering links together several
statistical and non-statistical tools in a logical
sequence, which may be uniquely designed for
the specific problem at hand.
- The engineering perspective provides a clear
focus on problem solving and continuous
improvement!
- Statistical engineering is a discipline that
studies how to drive greater improvement
using the existing science or theory of statistics.
It is therefore, a horizontal slice connecting
statistical teory with statistical practice.
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Waste of time
and ressources
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3) Structural variation
- There are some ‘predictably unstable’ processes, i.e. some processes are technically
unstable, but in a predictable way.
- Structural variations are inherent part of the process.
- In general, eliminating structural variation requires fundamental change to the
process, much like common cause variation.
o The causes of this behavior are sometimes referred to as ‘structural variation’.
o EX : Le nombre de clients arrivant dans une banque par heure a tendance à
être instable dans la mesure où un « rush » se produit généralement vers
l'heure du déjeuner.
Cette précipitation est cependant très prévisible.
Astuce concernant l’exemple: It would be more helpful to know the
average number arriving during the lunchtime rush and during off-
peak hours so staffing could be appropriately balanced.
Comparaison between special, structural and common causes:
- Special and structural causes can often be readily identified.
-
Robustness: an underused concept (un concept sous-exploité)
- Robustness is another key aspect of statistical thinking.
o Besides (outre) controlling the process by eliminating special cause variation
and improving the system by reducing common cause variation, robustness is
another way to reduce variation.
- We want to build robust processes by anticipating variation and reducing its effects
- Robustness means to reduce the effects of uncontrollable variation in:
o Process and product design
o Management practices
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- Design a project system that is insensitive to, for example, personnel changes,
changes in project scope or variation in business conditions.
- Respond to differing employees’ needs by, for example, adopting flexible work hours,
providing ‘cafeteria’ benefits package, and so on.
- Enable personnel (permettre au personnel) to adapt to changing business needs.
- Ensure that meeting effectiveness is not dependent on facilities, equipment, or
participants.
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Two errors are possible when managers don’t use control charts:
- They could fail to identify a performance change as special cause and thereby lose
valuable information about the process
- they could treat a change as a special cause when it is, in fact, a part of ‘typical’
process variation — this error is called ‘tampering’.
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o which are chosen so that if the process is in control, ‘nearly all’ of the sample
points will fall between them.
Process in the control:
- As long as the points plot within the control limits, the process is assumed to be ‘in
control’, and no action is necessary.
Process out of the control:
- However, a point that plots outside of the control limits is interpreted as evidence
that the process is ‘out of control’.
o Investigation and corrective action are required to find and eliminate the
assignable causes responsible for this behavior.
o Even if all the points plot inside the control limits, if they behave in a
systematic or nonrandom manner, then this is an indication that the process
is ‘out of control’.
Run tests/rules of thumb:
Process out of the control:
- The process may be defined as ‘out
of control’ if any one or more of
the following ‘rules of thumb’
(règles de base) are met run tests.
- These are intended to help
‘calibrate the human eye’ when it
searches for patterns.
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- The control limits will not be updated unless there has been a substantial change in
the process.
8: Control charts
Definition:
- Control charts are a tool for learning about a process over time.
- Control charts help detect special cause variation.
o The control chart itself does not eliminate special causes, it ‘only’ detects
them and provides clues to help us understand the process.
- A control chart is also of little value in improving a stable process because it will only
continue to tell us that the process is stable.
o Control charts are not designed for reducing common cause variation.
o To reduce common cause variation quite different tools and ways of thinking
are required, e.g., modify internal parts of the process using ‘planned’
investigation.
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- On the other hand, if x ̄ exceeds either control limit, we conclude that the process
mean μ is ‘out of control’; that is, it is equal to some value μ1 ̸= μ0.
- A point plotting outside the control limits is equivalent to rejecting the hypothesis of
statistical control.
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2) On analyse nos données et si certains points sont “out of control”, alors on doit
corriger ces samples qui sont “out” et les retirer de nos calculs.
3) Donc on recalcule UCL, Center Line, LCL de nos samples (sans prendre en compte les
samples “out”.
4) Si on devait ajouter des nouveaux samples par la suite, on garde nos UCL, Center
Line, LCL du point 3.
- We use the three-sigma level because this level provides a good balance between the
risk of having a false alarm and missing special causes.
- Using three-sigma control limits corresponds to using a probability of a ‘type I error’
of α = 0.0027.
o That is, an incorrect out of control signal (or ‘false alarm’) will be generated in
only 27 out of 10′000 points.
- The probability that a point taken, when the process is in control, will exceed the
control limits in one direction only is 0.0027/2 = 0.00135.
- Moreover, 1−0.0027 = 0.9973 of the population values will fall within the control
limits.
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o These data are better treated as if they were continuous data, even though
they technically are not continuous.
o Example. In an account payable center, we can certainly count the number of
invoices processed daily, but we cannot realistically count the number not
processed (theoretically there could be an infinite number processed).
o Invoices are being processed continuously while the office is open, however.
o We should therefore treat the number of invoices processed as continuous
data for statistical purposes, even though it is actually a count.
successifs de 100 cartes de circuits imprimés, avec des limites de contrôle à trois
sigma.
- Comme les 26 échantillons contenaient 516 non-conformités totales, la ligne centrale
est 516/26 = 19,85.
2 : Defective datas
- Second, consider discrete data, i.e., attributes, that fall in only one of two categories,
such as ‘defective’ or ‘not defective’, or ‘nonconforming’ or ‘conforming’.
- Example: En comptant le nombre de cartes de crédit produites avec le nom incorrect
ou mal orthographié, nous pouvons compter à la fois le nombre de cartes incorrectes
et le nombre de cartes avec des noms corrects.
- Such discrete data are called ‘defectives data’.
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- The sample size used for process monitoring is n = 1; that is, the sample consists in an
individual unit — a single process measurement.
- The individual’s chart is a generic chart, and it can be used in virtually any situation
when data are measured on a continuous scale.
- The individual’s chart is therefore a good default chart when you are uncertain about
the most appropriate chart to use.
Joiner chart :
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R chart:
S chart:
Sbar= Sum(Si)/total nb of samples
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Exemple de NP ou P chart :
A sample of 50 invoices are inspected each shift for errors, and classified as either ‘good’, i.e.
without error, or ‘bad’, i.e. having some problem. If we plot our ‘bad’ invoices each shift on a
control chart, which chart should we use?
- Le nombre de facture est discret, on peut compter les bonnes et les mauvaises
factures.
- On les classe comme good ou bad, donc comme occurrence ou non occurrence.
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Formulas:
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Capable :
- Means that the process variation is low enough so that if the process average is
properly set, virtually all process measurements will meet its business requirements.
- Capable signifie que la variation du processus est suffisamment faible pour que si la
moyenne du processus est correctement définie, pratiquement toutes les mesures
du processus répondront à ses exigences commerciales.
- A process could be capable, but not currently performing well relative to its
requirements because the process average is off target.
- the common cause variation fits within the specification limits.
-
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Specifications/targets/business requirements:
- The business requirements, specifications, or targets are externally imposed to the
process, e.g., by technical specifications, customer expectations or requirements.
- They are chosen to reflect what the customer wants.
o Example : Si le client souhaite que la porte du réfrigérateur se ferme
correctement et hermétiquement à chaque fois, des spécifications sont
définies sur des facteurs tels que la taille de la porte, le mécanisme de
charnière et les dimensions du cadre afin de répondre à cette exigence.
- Such business requirements determine the specification limits, i.e., the ‘Upper
Specification Limit’ (USL) and the ‘Lower Specification Limit’ (LSL).
o The specification limits indicate the ‘acceptable’ range over which the process
should perform.
o Par exemple, le processus (a) délivre
une moyenne trop élevée et devrait
être réduit pour répondre aux
spécifications.
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o If a process that is in control , example: a process that is stable, does not have
adequate capability, fundamental changes in the process are needed.
Capability relates the actual performance of a process in control, i.e.,
after special causes have been removed, to the desired performance.
- There is no mathematical or statistical relationship between specification limits and
control limits!
Are all the data within the specification limits of 113 ± 0.5?
- No.
- Roughly 30% of the basket’s weights are outside the specification limits.
- In contrast, all the points on the X ̄ chart are within (or on) the specification limits.
How can one be misled if specification limits are drawn on the X ̄ chart?
- The fact that all subgroup means are within
the specification limits tells nothing about
how many (if any) of the individual
observations are within specification.
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Calculation: Cp:
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Example:
- If the capability ratio is 1.0, the process variation exactly ‘fits’ within the specification
limits, and we would rarely expect to see data outside the specifications.
- If the process characteristic has a normal distribution, then a Cp of 1.0 means that
0.27% of the data are outside the specifications, i.e., are ‘bad’ or nonconforming.
- For a Cp of 1.33 this percentage is 0.00636%.
Example:
- If the line representing the specification width is longer than the line representing
the process width, this would correspond to a capability ratio greater than 1.0,
indicating that the process can meet the specifications and that there is a very low
probability of seeing data outside the
specification limits.
Cpk:
- A similar ratio that looks at the location of
the average, in addition to the variation, is
called Cpk.
- This is a logical extension of Cp because
one could have a Cp greater than 1.0 but be experiencing data outside the
specifications because the average is off-center.
- Cpk can be described to measure the ratio of the amount of room needed to the
amount of room available to produce product within specifications. If this ratio
equals 1, then roughly speaking, there is just enough room to do the job. If the ratio
is less than 1, more room is needed, and a higher proportion of out-of-spec holes will
be produced. If Cpk is greater than 1, there is extra room, and a higher proportion of
holes will be within specifications.
o Cpk peut être décrit comme un moyen de mesurer le rapport de la quantité
d'espace nécessaire à la quantité d'espace disponible pour produire un
produit conforme aux spécifications. Si ce rapport est égal à 1, alors grosso
modo, il y a juste assez de place pour effectuer le travail. Si le rapport est
inférieur à 1, plus d'espace est nécessaire et une proportion plus élevée de
trous hors spécifications sera produite. Si Cpk est supérieur à 1, il y a pièce, et
une proportion plus élevée de trous sera conforme aux spécifications.
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- When a system is stable, telling the worker about mistakes is only tampering.
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- Reducing the inherent common cause variation typically requires studying the
process because there are no unusual results to investigate. C’est une perte de
temps.
o Example (Printing press, continued). In other words, there is no single,
identifiable reason waste was high one day and low the next.
o En d'autres termes, il n'y a pas de raison unique et identifiable pour laquelle
les déchets étaient élevés un jour et faibles le lendemain.
- Using the process improvement strategy, we study the common cause variation and
try to discover the process factors that are the largest sources of variation.
The problem-solving framework begins with a ‘document the problem’ phase. The process
improvement framework does not begin this way, but rather begins with an ‘understand the
process phase’. Which of the following are valid reasons for this difference?
- In problem solving, the focus is on the specific special cause at hand, and not on the
overall process.
- To intervene in a process to effectively improve it, we need to understand the entire
process, not just a specific problem.
- When applying the problem-solving framework, we are more narrowly focused than
when applying the process improvement framework.
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o The opposite situation where a sequence of points that do not have values
near the center line may indicate the
combination of two strata.
‘disaggregation’: define measures for subprocesses or
individual process steps.
- Study the variation in the individual subprocesses.
- How does it contribute to the overall process
variation?
‘Regression analysis’: existing process knowledge might
suggest one or more variables (‘inputs’) that influence the
process measure (‘output’).
- A regression analysis might ‘verify’ this opinion or
indicate that these variables have negligible ‘effect’.
o (Indiquer que ces variables ont un « effet »
négligeable.)
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‘Model building’: construct a (statistical) model of a process that predicts (not explains!)
process performance based on input variables
‘Scatter plot’: (nuage de point) plot of a process characteristic (output) versus a potential
explanatory variable (input)
Box plot’: boxplot to depict the relationship between a discrete variable, such as the region
of a country, and the distribution of continuous variable, such as the profitability.
Tool not explicitly mentioned so far of the ‘Document the problem’ step:
‘is/is not analysis’: rigorous process for carefully documenting a problem so that
‘true’ root causes can be identified.
- Specifically, it notes when, where and how an issue occurred, as well as when, where,
and how it did not occur, but could have.
Tool not explicitly mentioned so far of the ‘Identify potential root causes’ step:
‘5 Whys’: probe beneath the symptoms of a problem to get down to the root causes.
o Sonder sous les symptômes d'un problème pour aller à la racine cause.
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- The intent is to ask ‘Why’ a symptom has occurred, then why the cause occurred and
then why the cause of the cause occurred, and so on.
- Often, we must dig down through as many as 5 causes to get to the root cause.
- It is basically applied common sense, but less rigorous than ‘is/is not analysis’.
Tools not explicitly mentioned so far of the ‘Choose best solutions’ step:
‘multivoting’: voting multiple times.
- Multivoting is used to prioritise a large group of suggestions so that teams can follow
up on those most likely to be ‘fruitful’ first (fructueuse)
‘Affinity diagram’: approach to grouping ideas by organising a collection of ideas into
‘natural’ groupings or categories, so that they can be more effectively addressed.
- It is particularly valuable after a brainstorming exercise that has produced many
ideas.
- The ‘best’ method for handling this is to write ideas, for example, on individual ‘Post-
It’ notes that can be moved easily from spot to spot.
Example. Affinity diagram to organise a list of potential
manufacturing performance indicators:
47
Arjan Imeri Sacha Didi
48