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BBA IBM Syllabus Compressed

This document outlines a course in Business Accounting which is part of the Bachelor of Business Administration (Data Analytics) program. The course is worth 4 credit points and involves lectures, readings, and practical exercises. Students will learn about accounting concepts, principles and processes including the accounting cycle, financial statements, adjustments, and specialized topics like depreciation, joint ventures, and hire purchase. Assessment includes internal exams, external exams, and class tests. The overall aim is for students to understand and apply accounting principles in business contexts.

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0% found this document useful (0 votes)

59 views182 pages

BBA IBM Syllabus Compressed

Uploaded by

namyruleforever9

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

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Bachelor of Business Administration (Data Analytics)(in Association with IBM)

SEMESTER I Marks
Module Code Category Sub Course Name L T P C Inter- Exter- Tot-
Category nal nal al
MGMT1101 M PC BUSINESS ACCOUNTING
4 0 0 4 30 70 100
MGMT1102 M PC BUSINESS ORGANISATION
AND SYSTEM 4 0 0 4 30 70 100
MGMT1103 M PC BUSINESS ECONOMICS
4 0 0 4 30 70 100
MGMT1104 M PC BUSINESS COMMUNICATION
SKILLS 3 0 0 3 30 70 100
MGMT1105 M PC FOUNDATION IN BUSINESS
ANALYTICS USING IBM
COGNOS INSIGHT 1 0 0 1 30 70 100
MGMT1106 M PC FOUNDATION IN BUSINESS
ANALYTICS USING IBM
COGNOS INSIGHT LAB 0 0 2 1 25 25 50
MATH0110 M PC BUSINESS MATHEMATICS
4 0 0 4 30 70 100
CSEN0114 M PC COMPUTER FUNDAMENTALS
3 0 0 3 30 70 100
CSEN0115 M PC COMPUTER FUNDAMENTALS
LAB 0 0 2 1 25 25 50
TOTAL CREDITS
23 0 4 25 260 540

Total 800 800

L = Lecture
T = Tutorial
P = Practical
C = Credit Point
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

SEMESTER –I

Business Accounting L T P
4 0 0

MODULE CODE MGMT1101

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES:

The aim of this subject is to teach students how to design, write and analyse the financial data of a firm or
a company. It will also enable students to learn the complete accounting process.

1. To provide knowledge and understanding of need and basics of accounting.

2. To provide understanding of complexities of accounting cycle.
3. To enable understanding of rectification of errors.
4. To enable understanding of preparation of financial statements including adjustments.
5. To enable understanding of bank reconciliation, single entry system and non-profit organizational
accounts.
6. To provide understanding of joint venture accounts and consignment accounts.

LEARNING OUTCOMES

Following this course student will be able to:

1. Develop the understanding of all necessities of preparation of accounts.
2. Develop the understanding of significance of each process and ability to perform them.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

3. Ability to rectify any accounting error.

4. Ability to prepare financial statements including any adjustments.
5. Ability to reconcile bank statements.
6. Ability to convert single entry accounts into double entry accounts.
7. Ability to prepare accounts of non-profit organizations.
8. Ability to prepare joint venture accounts.
9. Ability to prepare consignment accounts.

MODULE CONTENT
UNIT-I: Introduction to financial accounting
Accounting as a system, importance and scope, limitations, concepts, principles and
conventions - generally accepted accounting principles, the accounting equation, nature of
accounts, rules of debit and credit, recording transactions in journal, preparation of ledger
accounts, opening and closing entries, preparation of trial balance

UNIT-II: Accounting Errors and Preparation of final accounts

Introduction to accounting errors.
Trading account, profit and loss account and balance sheet, major adjustment entries

UNIT-III: Depreciation Accounting

Depreciation accounting: The nature of depreciation. The accounting concept of depreciation.
Factors in the measurement of depreciation. Methods of computing depreciation: straight line
method and diminishing balance method; Disposal of depreciable assets -change of method.
UNIT-IV: Joint Venture Account and Consignment Accounts
Joint venture accounts: Objectives, Necessity, Accounting Treatment of Joint Ventures,
Similarities and Difference between Joint Ventures and Partnership Firm. Consignment
Accounts
UNIT-V: :Hire Purchase System
Accounting for Hire purchase : Calculation of interest, partial and full repossession, Hire
purchase trading (total cash price basis only),Concepts of operating and financial lease
(theory only)
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

UNIT-VI: Financial Accounting Standards

Financial accounting standards: Concept, benefits, procedure for issuing accounting standards
in India. International Financial Reporting Standards (IFRS): - Need and procedures,
Convergence to IFRS. Distinction between Indian accounting standards (IND ASs) and
Accounting standards (AS).

RECOMMENDED BOOKS
1. M.C. Shukla, T.S. Grewal and S.C.Gupta. Advanced
TEXT BOOK Accounts. Vol.-I. S. Chand & Co., New Delhi.
2. S.N. Maheshwari, and. S. K. Maheshwari. Financial
Accounting. Vikas Publishing House, New Delhi.
1. Robert N Anthony, David Hawkins, Kenneth A. Merchant,
Accounting: Text and Cases. McGraw-Hill Education, 13th
Ed. 2013.
2. Charles T. Horngren and Donna Philbrick, Introduction to
Financial Accounting, Pearson Education.
3. J.R. Monga, Financial Accounting: Concepts and
Applications. Mayur Paper Backs, New Delhi.
REFERENCE 4. Deepak Sehgal. Financial Accounting. Vikas Publishing H
House, New Delhi.
5. Bhushan Kumar Goyal and HN Tiwari, Financial
Accounting, International Book House
6. Goldwin, Alderman and Sanyal, Financial Accounting,
Cengage Learning.
7. Tulsian, P.C. Financial Accounting, Pearson Education.
8. Compendium of Statements and Standards of Accounting. The
Institute of Chartered Accountants of India, New Delhi

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for Theory.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Assessment # Type Of Assessment Per Semester Maximum Mark

1. Class Test 4 05
2. Sessional Test 2 20
3. Group Discussion 4 05
4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6 7 8 9

Class Test x x x
Quiz x x x x
Assignment x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning
2 4 1
Outcomes

EVALUATION
At the end of semester, Subject teacher will submit an evaluation report. The purpose of this report is to
identify aspects that will be highlighted by students and faculty’s feedback for the subject with respect to
its strengths as well as those areas which could be improved. The review report contains the following:
 Approved refinement decisions due for implementation,
 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analysed, actions taken as a result of this process and are communicated
to the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Business Organization & System L T P

4 0 0

MODULE CODE MGMT1102

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES:

A study of the subject matter presented in this course will enable the student to understand the basic
concepts in commerce, trade and industry which will be help in exposed to modern business world,
understand modern business practices, forms, procedures and functioning of various business
organizations

1. To develop knowledge and understanding of Business organization.

2. To understand different forms of organization.
3. To understand the rules of business and their correct usage.
4. To understand the concept of entrepreneurship.
5. To enable the students about different chambers of industries in India.

LEARNING OUTCOMES:

Following this course students will be able to:

1. Develop the understanding of Business organization
2. Helps to make them understand different types of companies.
3. Knowledge of contemporary issues.
4. An ability to face multitasking.
5. Ability to understand the nature of entrepreneurship.
6. Helps to get knowledge about government role in business organization
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

MODULE CONTENT

Unit-1 : Introduction of business

Business: concept, nature and scope, distinction between business, commerce and trade,
evolution of commerce and industry, business as a system, business objectives, business and
environment, recent trends in business world

Unit-2: Business sectors

Business sectors: private sector, cooperative sectors, public sector, joint sector, services sector
Unit-3: Forms of business organizations
Various forms of business organizations: sole proprietorship, partnership firms, joint stock
companies, cooperative societies, multinational corporations –their features, relative merits,
demerits and suitability.
Unit-4: Business expansion
Business expansion - mergers and acquisitions, franchising, BPO’s and KPO’s, e-commerce:
on-line trading, patents, trademarks and copyright
Unit-5: Entrepreneurship
Entrepreneurship: concept and nature, process of setting up a business enterprise, choice of a
suitable form of business organization, feasibility and preparation of business plan.
Unit-6: Business and Society
Business and society: changing concepts and objectives of business, business ethics, business
and culture, social responsibility of business, social audit, government and business interface.

RECOMMENDED BOOKS
Text/Reference Books:

TEXT BOOK 1. Business Organization: NeeruVasishth

Taxmann Publications, New Delhi
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

1. Business Organization and Management: Thelma Talloo

Tata McGraw Hills, New Delhi
REFERENCE 2. Business Organization and Management: P C Tulsian and
V Pandey Dorling Kindersley Pvt. Ltd., New Delhi

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for theory.
Assessment # Type Of Assessment Per Semester Maximum Mark
1. Class Test 4 05
2. Sessional Test 2 20
3. Group Discussion 4 05
4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6

Class Test x x x
Quiz x x x
Assignment x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning
1 5
Outcomes
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Business Economics L T P
4 0 0
MODULE CODE MGMT1103
CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES:

The aim of this subject is to enable the student to understand the concept, process and
importance of business economics. Help students to acquaint with application of theory of
microeconomics in the business world.

1. To expose students to basic micro economic concepts.

2. To enable them about economic analysis of business policies.
3. To use economic reasoning to problems of business.
4. To enable the students to understand the elasticity theory.
5. To enable the students to be aware of various types of cost.
6. To understand various factors of production.

LEARNING OUTCOMES:

Following this course students will be able to:

1. Apply economic reasoning to the analysis of selected contemporary economic
problems.
2. Understand how households (demand) and businesses (supply) interact in various
market structures to determine price and quantity of goods and services produced and
consumed.
3. Analyze the efficiency and equity implications of government interference in markets.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

4. Recognize and identify situations leading to market failures and government failures.
5. Evaluate the intent and outcomes of government stabilization policies designed to
correct microeconomic problems.
6. Use economic theories to deal with the opportunities and challenges in businesses.

MODULE CONTENT

Unit- 1:Micro- economics

Nature and scope of micro economics; Demand, supply and market equilibrium: individual
demand for a product, market demand for a product, determinants of demand, law of demand

Unit-2: Elasticity of demand and supply

Price elasticity of demand and its determinants, income elasticity of demand and its determinants,
cross price elasticity of demand and its determinants, elasticity of supply and its determinants.

Unit-3: Theory of production

Meaning and concept of production, factors of production and production function, fixed and
variable factors, short run and long run production analysis, characteristics of various factors of
production.

UNIT -4:Cost Analysis

Cost analysis and concept and types of cost, cost function, short run and long run cost, economies
and diseconomies of scale.

UNIT-5 :Price-output decisions

Pricing under perfect competition, pricing under monopoly, control of monopoly, price
discrimination, pricing under monopolistic competition, pricing under oligopoly.

UNIT-6: Theory of production

Characteristics of various factors of production, marginal productivity theory, modern theory of
distribution, determination of rent, quasi rent, alternative theories of interest and wages, direct
and indirect taxes.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

RECOMMENDED BOOKS
TEXT BOOK 1. D Salvatore, Microeconomic Theory: Tata McGraw Hill,
New Delhi
2. Mark Hirschey, Managerial Economics ,Thomson South-
Western, Mason

REFERENCE 1. R H Dholkia and A N Oza, Microeconomics for

Management Students, Oxford University Press, New
Delhi

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for theory.
Assessment # Type Of Assessment Per Semester Maximum Mark
1. Class Test 4 5
2. Sessional Test 2 20
3. Group Discussion 4 5
4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6
Class Test x x x
Quiz x x x
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Assignment x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning
3 2 5 6
Outcomes

 Approved refinement decisions due for implementation,

 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analysed, actions taken as a result of this process and are communicated to the main
stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Business Communication Skills L T P

3 0 0

MODULE CODE MGMT1104

CREDIT POINTS 3
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES

The aim of this subject is to enable the student to understand the concept, process and
importance of communication. Develop skills of effective communication - both written and
oral. Help students to acquaint with application of communication skills in the business world.
1. To understand the fundamentals of communication.
2. To enhance the creativity of the students related to verbal and non-verbal communication.
3. To recognize value of communication skills in business.
4. To enable the students to express their ideas and feelings comfortable.
5. To enable the students to be efficient in writing business letters, memo, notices and
circular and report writing.
6. To transform students overall personality by enhancing their listening, speaking and
writing abilities.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop the understanding of communication.
2. Enhance ability to use English –the worldwide recognized language as a medium of
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

conversation.
3. Acquire knowledge about expressing themselves in general and while interviewing.
4. Acquire knowledge about presenting themselves in field.
5. Acquire knowledge to be presentable in verbal and non- verbal communication.
6. Helps to make them efficient in written communication like writing business letters,
report writing and mailing techniques.
7. Develop themselves as a dynamic personality by involvement in dynamics of
communication

MODULE CONTENT

Unit 1: Business Communication

Business communication: introduction, nature and process, forms of communication, corporate
communication - formal and informal communication network. Grapevine – single strand, gossip,
cluster, probability, barriers to communication, principles of communication – 7C’s concept, role
of communication skills in business, Vote’s model of interdependence.

Unit 2: Written Communication

Written communication: types, structures, writing skills: planning business messages, business
letters, memo formats, notice and circular, request letters, good news letter’s, bad news letters,
persuasive letters - AIDA, sales letters, collection letters.

Unit 3: Oral presentation and Listening Skills

Oral presentation: principles of oral presentations, factors effecting presentations, non-verbal
communication – appearance, voice modulation, body language, para language, time, space,
silence; Effective listening - factors affecting listening, listening skills – cognitive process of
listening, barriers to listening, body language during the process of Listening.

Unit 4: Interviewing skills

Interviewing skills: interviewer's preparation, interviewee’s preparation, resume – structure and
contents, negotiation skills - process, strategies, issue in negotiation - collective bargaining,
essentials of effective business communication. Preparation of Matter for Meetings: The writing
of notices, agenda, minutes, the organisation and conduct of conferences.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Unit 5 :Report Writing

Identify the types of reports, define the basic format of a report, meeting the format requirements,
determine the process of writing a report, importance of including visuals such as tables,
diagrams and charts in writing report, Apply citation rules (APA style documentation) in reports.
Unit 6: Technology and Business Communication
Role, effects and advantages of technology in Business Communication like email, text
messaging, instant messaging and modern techniques like video conferencing, social networking.
Email and Net Etiquettes, Etiquette of the Written Word, Etiquettes on the Telephone .Strategic
importance of e-communication

RECOMMENDED BOOKS
TEXT BOOK Text Books :
1. Shirley Taylor, Communication for Business, Pearson
Education
2. Boove, C.L., Thill, J.V., and Chaturvedi, M., (2009)
Business Communication Today, Pearson
Education.
3. Murphy and Hildebrandt, (2008) Effective Business
Communication, McGraw Hill Education.

REFERENCE 1. Lesikar, R.V. &Flatley, M.E.; Basic Business

Communication Skills for Empowering the Internet
Generation, Tata McGraw Hill Publishing Company Ltd. New
Delhi.

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks theory
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Assessment # Type Of Assessment Per Semester Maximum Mark

1. Class Test 4 5
2. Sessional Test 2 20
3. Group Discussion 4 5
4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6 7
Class Test x x x
Quiz x x x
Assignment x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning
4 5
Outcomes

Module Title : FOUNDATION IN BUSINESS ANALYTICS USING IBM COGNOS INSIGHT

Module Code : MGMT1105
Programme : BBA Foundation in business Analytics using IBM Cognos Insight
Term : 1st Semester
Credits :2

Time required in terms of Student Learning: -

Learning Hours
Contact Classes 40
Guided study 20
Total 60

Aim & Objectives:

Teaching and Learning Approach:

The course will focus on using a teacher-student interactive and decision-oriented learning exercises.
For the active learning mode in the course to be effective, participating in class discussions is extremely
important along with self-paced learning to clear the concepts of software.
In addition to the lectures, discussions and demonstrations, students would be required to work on sample
applications and exercises

Guided Study:
Guided study will include Online learning from IBM Career Education @ Campus Portal, text readings,
articles on contemporary issues in organization, assignments, case analysis and power point presentations.
Assessment:

Assessment of the student will be based on mid-term and end term examination and continuous
assessment subject to class participation, assignments and presentations.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Indicative Contents:
Topics

Unit- 1st MS Access, Excel, Handson with basic programming concepts, setting up
a website containing content of data and working with programming.

Learning the data storage, data management, features of programming

tools.

Unit-2nd Understanding the database and administartion, working with sql

queries, Data Mining Techniques, Predictive Modelling and Pattern
Discovery. Traditional approach of Business analytics and customized
approach of Business analytics with uses of several tools.

Handson on sql and no sql database.

Unit-3rd
Knowing Big Data, how it drives, online/offline data, unstructured and
structure data, Text analytics, web analytics, Hadoop, Mapreduce,
hanson with google analytics tool – real time work, using google software
to analyse the web traffic and mobile traffic

Installation of Big Insight

Unit-4th Project work, creating POC if youtube, healthcare, education or other

online data.

Learning Pig, Hive and Ooze

Unit-5th
People analytics, staffing analytics, Collaboration, Talent management
and Future direction for business growth using a organization data.

Unit-6th Accounting analytics, Earning Management, Big Data and prediction

models, capstone project
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Business Mathematics L T P
4 0 0

MODULE CODE MATH0110

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES:
The aim of this subject is to understand different aspects related to business mathematics and enhance
skills required to develop mathematical techniques.

1. To know about sets, Cartesian product of sets, presentation of sets through Venn diagram.
2. To know the techniques of sum, sum of squares and cubes of first n-natural numbers.
3. To understand the number and group of arrangements of distinct objects.
4. To derive linear and quadratic problems and their solution.
5. To develop methods and tools of multiple operation within a common frame work.
6. To know the relation between two variables involving rate of change of variable and their anti
derivative.
7. Formulation of linear programming and its solution by graphical and simplex method,

LEARNING OUTCOMES:
Following this course, students will be able to:
1. Use appropriate terminology to describe and present mathematical ideas.
2. Know tools and techniques of arithmetic operations.
3. Develop efficient strategy for numerical calculation.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

4. Count the number of arrangements of dissimilar things taken at a time and compute binomial
coefficients.
5. Performs arithmetic operation on matrices.
6. Use derivative to solve application problem including optimization, related rates and ability to
integrate of different functions.
7. Solve the problems of industries by making linear programming and obtain solution
graphically.

MODULE CONTENT

Unit-I: Theory of sets

Meaning, elements, types, presentation and equality of sets; union, intersection, compliment
and difference of sets.

Unit-II: Application of sets

Venn diagrams; Cartesian product of two sets; Application of set theory.

Unit III: Permutations, combinations and binomial

Permutations, combinations and binomial theorem (positive index).

Unit IV: Matrices and Determinants

Matrices: types, properties, addition, multiplication, ad joint, transpose and inverse of matrix.
Properties of determinants, solution of simultaneous linear equations, business applications of
matrices.

Unit V: Differentiation and integration

Differentiation and integration of standard algebraic functions, business applications of
matrices, differentiation and integration.

Unit VI: Linear Programming

Formulation of linear programming problems (LPP). Graphical solution to LPPs. Cases of unique
and multiple optimal solutions. Unbounded solutions, infeasibility, and redundant constraints.
Solution to LPPs using Simplex method – maximization and minimization cases.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

RECOMMENDED BOOKS:
1. Business Mathematics: D C Sancheti, and V K Kapoor,
TEXT BOOKS Sultan Chand and Sons, New Delhi
2. Business Mathematics: QaziZameerudin, V K Khanna
and S K Bhambri,Vikas Publishing House, New Delhi
REFERENCE 1. Operation research: J.K.Sharma, Macmillan Publishers
BOOKS India Ltd

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks theory.
Assessment # Type of Assessment Per Semester Maximum Mark
1 Class Test 4 5
2 Sessional Test 2 20
3. Group Discussion 4 5
4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6 7

Class Test x x x
Quiz x x X
Assignment x x x
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i J k
Course Learning
7 5,6
Outcomes

EVALUATION
At the end of semester, Subject teacher will submit an evaluation report. The purpose of this report is to
identify aspects that will be highlighted by students and faculty’s feedback for the subject with respect to
its strengths as well as those areas which could be improved. The review report contains the following:
 Approved refinement decisions due for implementation,
 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
Report discussed and analysed, actions taken as a result of this process and are communicated to
the main stakeholder
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Computer Fundamentals L T P
3 0 0

MODULE CODE CSEN0114

CREDIT POINTS 3
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

A study of the subject matter presented in this course will enable the student to familiarize the
students with computer and its applications in the relevant fields and exposes them to some
functions of Operating System and its utility.

1. To develop knowledge and understanding of computer.

2. To understand different types of computer.
3. To understand the concept of operating system and its various types.
4. To understand the concept of decimal number and its conversion.
5. To enable the students about different computer application in different field.
6. To develop knowledge of various input output devices

LEARNING OUTCOMES:

Following this course students will be able to:

1. Develop the understanding of basic anatomy of computer.
2. Helps to make them understand various devices of computer.
3. Knowledge of operating system and its operation.
4. An ability to understand the file management system.
5. Ability to understand the physical interaction of binary number with machine.
6. Helps to get knowledge about use of computer in different field.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

MODULE CONTENT

Unit 1: Basics of computer

Basics of computer and its evolution, classification of computers, input-output devices,
computer architecture and function of different units of computer.

Unit 2: Data representation

Different number system and their inter conversion (fixed point only); binary arithmetic
(addition, subtraction, multiplication and division).

Unit 3: Hardware and software devices

Hardware &Software:Types and their merits and demerits; Memory:Primary Memory
(ROM and it’s type – PROM, EPROM,EEPROM, RAM) Secondary memory- SASD, DASD
Concept, Magnetic Disks – Floppy Disks, Hard Disks, Magnetic Tape, Optical Disks – CD
ROM and it’s type (CD ROM, CD ROM-R, CD ROM-EO, DVD ROM, Flash
Memory.primary memory (types, advantages and disadvantages), secondary memory (types,
advantages and disadvantages).

Unit 4: Operating System

Introduction to operating system,Functions of Operating System ,types of Operating System
,Booting system,Startup sequence ,Details of Basic system Configuration . Important Terms
like Directory, File, Volume, Label, Drive Name, etc.

Unit5:Computer application in various fields

Business, Education, Health care, Banks, Research

Unit6:Introduction to Windows
Components of an Application Window; Types of Windows, Windows as an Operating
System, Windows explorer, Using Paintbrush, Control Panel, Installing a printer. User
interfaces- CUI and GUI; Concept of a Desktop and Taskbar, My Computer, Recycle Bin,
My Documents and Internet Explorer icons.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

RECOMMENDED BOOKS
Text Books :
1. ITL, ESL, (2012) Introduction to Infotech, 2nd edition,
TEXT BOOK Pearson Education.
2. 2. Goyal, Anita, (2010) Computer Fundamentals, 1st
Edition, Pearson Education.

1. Rajaraman,V. Introduction to Information

Technology. PHI.

2. Sinha, Pradeep K. and Preeti Sinha. Foundation of

REFERENCE
Computing. BPB Publication.
3. Leon and Leon, (1999), Introduction to Information
Technology, Vikas Publishing House.

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Class Test x x
Quiz x x
Assignment x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning
2,6 1,3
Outcomes

EVALUATION
At the end of semester, Subject teacher will submit an evaluation report. The purpose of this report is to
identify aspects that will be highlighted by students and faculty’s feedback for the subject with respect to
its strengths as well as those areas which could be improved. The review report contains the following:
 Approved refinement decisions due for implementation,
 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analysed, actions taken as a result of this process and are communicated
to the main stakeholder
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Computer Fundamentals Lab L T P

0 0 2

MODULE CODE CSEN0115

CREDIT POINTS 1
FORMATIVE ASSESSMENT MARKS 25
SUMMATIVE ASSESSMENT MARKS 25
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES

1. To develop knowledge and understanding of computer.

2. To understand different types of computer.
3. To understand the concept of operating system and its various types.
4. To enable the students about different computer application in different field.
5. To develop knowledge of various input output devices

LEARNING OUTCOMES

Following these course students will be able to:

1. Develop the understanding of basic anatomy of computer.
2. Helps to make them understand various devices of computer.
3. Knowledge of operating system and its operation.
4. An ability to understand the file management system.
5. Helps to get knowledge about use of computer in different field.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

LIST OF EXPERIMENTS

1. Introduction to MS- Word

2. Prepare your resume using MS- Word
3. Introduction to MS-Excel.
4. Prepare a record of student result using MS-Excel.
5. Introduction to MS- Power Point.
6. Prepare a presentation of infrastructure in your college.
7. To study, remove and replace hard disk.
8. To study about various types of printers.
9. To study about various input output devices.
10. To study about motherboard.
11. To study about different types of cards used in computer.
12. Introduction to MS-Access.
Experiments based on advanced topics:

13. Create a database of books in the library on the mini scale and manipulate the database
using different forms and reports.
14. To study about Operating Systems Linux/Unix/Windows.
Note: At least 12 Experiments out of the list must be done in the semester.

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 50 marks for practical.
Practical:
Assessment # Type Of Assessment Per Semester Maximum Mark
1 Internal Assessment 2 25
2 External Assessment 1 25
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

MAPPING OF COURSE LEARNING OUTCOMES

Student Outcomes a b c d e f g h i j k
Course Learning 2,5 1,3
Outcomes

SEMESTER II
Marks
Module Code Catego Sub Course Name L T P C Inter- Exter
ry Category nal -nal Total
MGMT1107 M PC PRINCIPLES OF 4 0 0 4 30 70 100
MANAGEMENT
MGMT1108 M PC COMPANY ACCOUNTS 4 0 0 4 30 70 100

MATH0121 M PC BUSINESS STATISTICS 4 0 0 4 30 70 100

MGMT1109 M PC HUMAN RESOURCE 4 0 0 4 30 70 100

MANAGEMENT
MGMT1110 M PC MARKETING 4 0 0 4 30 70 100
MANAGEMENT
MGMT1111 M PC FOUNDATION IN 1 0 0 1 30 70 100
PREDICTIVE
ANALYTICS USING IBM
SPSS
MGMT1112 M PC FOUNDATION IN 0 0 2 1 25 25 50
PREDICTIVE
ANALYTICS USING IBM
SPSS LAB
VALU0115 P SE PROFESSIONAL 2 0 0 2 25 50 75
COMMUNICATION -1
M PE ELECTIVE-I 4 0 0 4 30 70 100

TOTAL CREDITS 2 0 2 28 260 565 825

L Lecture
T Tutorial
P Practical
C Credit points

PROGRAMME ELECTIVE-I

MGMT1214 WORKSHOP ON PRESENTATION

SKILLS

MGMT1215 VALUE AND ETHICS IN BUSINESS

PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

SEMESTER-II

Principles of Management L T P
4 0 0

MODULE CODE MGMT1107

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

A study of the subject matter presented in this course will enable the student to understand the basis of
business management and its functions, and familiarize the students with current management practices.
Acquire knowledge and capability to develop ethical practices for effective management

1. To develop knowledge and understanding of Management.

2. To understand different approaches of management.
3. To understand the function of management.
4. To enable the students about decision making and group decision making.
5. To develop knowledge of planning, organizing and leadership styles.

LEARNING OUTCOMES
Following this course students will be able to:
1. Develop the understanding of management.
2. Helps to make them understand approaches of management.
3. Knowledge of contemporary issues.
4. An ability to think strategically and plan accordingly.
5. Ability to understand the importance of decision making.
6. Helps to get knowledge about organizing the things in organization.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

MODULE CONTENT

Unit-1 Management
Definition, nature, scope, importance, functions of management, managerial roles and
skills, evolution of management theory: classical, behavioral, system and contingency
approaches to management, management vs. administration, management: art, science and
profession.

Unit-2 Planning
Nature, scope and objectives of planning, types of plans, planning process; Decision Making:
concept, types, process and techniques of decision-making, bounded rationality concept;
MBO

Unit-3 Organizing
Organisation: concept, nature, process and significance, Types of an organization, formal and
informal organization. Departmentation, types of an organization, authority-responsibility,
delegation and decentralization, span of control

Unit-4 Staffing
Staffing: concept, nature and importance, recruitment and selection; motivation- nature and
importance, types and theories of motivation

Unit-5 Leadership
Leadership:meaning and importance and traits; Leadership styles – likert, tannenbaum and
schmidt model and managerial grid.

Unit-6 Controlling
Controlling:Nature and scope of control, types of control, control process, controlling
techniques – traditional and modern, essentials of effective control system, resistance to
control, social audit.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

RECOMMENDED BOOKS
1. Management Concepts and Practices: C B Gupta
Sultan Chand and Sons, New Delhi
TEXT BOOK 2. Management- A Real World Approach: W A Ghillyer
Tata McGraw Hill, New Delhi

3. Essentials of Management: H Koontz

REFERENCE Tata McGraw Hill, New Delhi

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6 7
Class Test x x
Quiz x x x x
Assignment x x
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i J K
Course Learning 1,2,
3 3 6
Outcomes 5

 Approved refinement decisions due for implementation,

 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analysed, actions taken as a result of this process and are communicated
to the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Company Accounts L T P
4 0 0

MODULE CODE MGMT1108

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

INSTRUCTIONS:. The Question paper will comprise of seven questions distributed over three sections
A, B and C. Section A comprises of very short answer type questions and is compulsory. Section B and
Section C Comprises of short answer type and Long answer type questions and will have internal choices.

OBJECTIVE

The aim of this course is to familiarize the students in respect of various legal provisions for preparation
and presentation as per the Indian Companies Act, 1956 and the prevailing accounting standards.

1. To develop the knowledge and understanding about the accounting for share capital transaction.
2. To familiarize the students in respect of various legal provisions for preparation and presentation
as per the Indian Companies Act, 1956 and the prevailing accounting standards.
3. To know the accounting treatment, procedures and redemption of debentures.
4. To understand the Statutory provision regarding preparation of company’s final accounts.
5. To enables to know the student about the Concepts of goodwill and its calculation.
6. To know the concept of funds and the Preparation of cash flow statement as per AS-3 Revised.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop an understanding of accounting treatment for share capital transaction.
2. Knowledge about various legal provisions and accounting standards as per Indian Companies
Act1956.
3. An understanding of accounting treatment of redemption of debenture.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

4. Develop the knowledge of Statutory provision regarding preparation of company’s final

accounts.
5. Ability to understand the concept and methods of calculation of goodwill.
6. Help to understand the procedure of the preparation of cash flow statement as per revised
accounting standards.

MODULE CONTENT

Unit 1:Accounting of Share capital

Accounting for share capital transaction, alternation of share capital, buy-back of shares, acquisition
of business and profit prior to incorporation; acquisition of business, profits prior to incorporation,
treatment of preliminary expenses.

Unit 2: Accounting of Debenture

Issue and redemption of debentures: accounting treatment and procedures, redemption of debentures,
conversion of debentures into shares, underwriting of issues

Unit 3: Company’s final accounts

Statutory provision regarding preparation of company’s final accounts, preparation of profit and loss
account and balance sheet of company as per the requirement of schedule vi of the companies act
Unit 4:Accounting Standards
State the basic features of accounting standards 4, 4.5, 14.5, 17 18 and 29, company liquidation
accounts.

Unit 5:Valuation of Goodwill and Shares

Concepts and calculations (simple problems only)

Unit 6: Cash Flow Statement

Concept of funds, Preparation of cash flow statement as per AS-3 Revised (ICAI), indirect method
only

RECOMMENDED BOOKS
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

1. Advanced Accounting: R L Gupta

S Chand and Sons, New Delhi
2. Advanced Accounting: T S Grewal and M C Shukla S
TEXT BOOK Chand and Sons, New Delhi
3. Advanced Accounting: S P Jain and K L NaranaKalyani
Publishers, New Delhi

1. Advanced Accounting: T S Grewal and M C Shukla S

Chand and Sons, New Delhi
REFERENCE 2. Advanced Accounting: S P Jain and K L NaranaKalyani
Publishers, New Delhi

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for theory.
Theory:
Assessment # Type Of Assessment Per Semester Maximum Mark
1. Class Test 4 5
2. Sessional Test 2 20
3. Group Discussion 4 5
4. End Semester Exam 1 70
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6

Class Test x x x
Quiz x x x
Assignment x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning
5 1,3 2,4 6
Outcomes

Business Statistics LTP

4 0 0

MODULE CODE MATH0121

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES:
The aim of this subject is to understand different aspects related to various statistics and enhance skills
required to develop statistical technique.

1. Provide knowledge and understanding of basics of Business statistics.

2. Acquaint the students with various statistical tools.
3. Understand different techniques used in business decision making.
4. Understand the correlation & regression relationship.
5. Understand different methods of time series, used in business.
6. Develop knowledge of index number, use of index in business.

LEARNING OUTCOMES:
Following this course, students will be able to:
1. Understanding of Business statistics in day to day business.
2. Understand different types of measures.
3. Find the relationship between two varieties through correlation & regression methods &
techniques.
4. Understand the various measures of central tendency.
5. Understand the nature and components of time series.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

6. Get knowledge about the role of index number in business.

MODULE CONTENT

Unit-I: Statistics:
Definition, importance and limitation, collection of data and formation of frequency
distribution, Graphic presentation of frequency distribution: graphics, bars, histogram,
diagrammatic.
Unit-II: Measures of central tendency and Dispersion
Mean, median and mode, partition values: quartiles, deciles and percentiles, Measures of
variation – range, quartile, deciles and percentiles, quartile deviation, standard deviation,
Coefficient of variation.

Unit III: Correlation

Meaning of correlation, types of correlation – positive and negative correlation, simple, partial
and multiple correlation, methods of studying correlation, scatter diagram, graphic and direct
method, properties of correlation coefficient, rank correlation, coefficient of determination.

Unit IV: Regression

Regression: meaning, lines of regression, co-efficient of regression, standard error of estimate.

Unit V: Index numbers

Index number and their uses in business, Construction of simple and weighed price, Quantity
and value index numbers, Test for an ideal index number.

Unit VI: Time series

Components of time series viz. secular trend, cyclical, seasonal and irregular variations,
methods of estimating secular trend and seasonal indices; use of time series in business
forecasting and its limitations, calculating growth rate in time series.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

RECOMMENDED BOOKS:
1. Business Statistics: S P Gupta and M P Gupta
Sultan Chand and Sons, New Delhi
TEXT BOOKS 2. An Introduction to Statistical Methods: C B Gupta
Vikas Publishing House, New Del
3. An Introduction to Modern Statistics: B N Gupta
Bookland, Mumbai
REFERENCE 2. Business Statistics: T. R. Jain and Dr. S.C. Aggarwal;
BOOKS VK Global Publication Pvt Ltd. J.N. printers, Delhi.

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6

Class Test x x x
Quiz x x x
Assignment x x x
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning
1,2 4,5 3 6
Outcomes

EVALUATION
At the end of semester, Subject teacher will submit an evaluation report. The purpose of this report is to
identify aspects that will be highlighted by students and faculty’s feedback for the subject with respect to
its strengths as well as those areas which could be improved. The review report contains the following:
 Approved refinement decisions due for implementation,
 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
Report discussed and analysed, actions taken as a result of this process and are communicated to
the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Human Resource Management LTP

4 0 0
MODULE CODE MGMT1109
CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

1. To develop knowledge and understanding of human resource management.

2. To understand strategic importance of HRM.
3. The primary objective is to develop appreciation of effective management of human resources.
4. To understand the concept of HR in today’s knowledge era.
5. To enable the students to meet challenges in present scenario.
6. To develop knowledge of performance appraisal and its role in organization.

LEARNING OUTCOMES

Following this course student will be able to:

1. Develop the understanding of human resource management.
2. Helps to make them understand operation of HR Department.
3. Knowledge of contemporary issues.
4. An ability to face multitasking.
5. Ability to understand the role of HR in present scenario.
6. Helps to get knowledge about role of training in organization
7. Helps to understand the role and responsibilities of HR professionals.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

MODULE CONTENT
UNIT-I: Introduction
Concept, nature, scope, objectives and importance of HRM, evolution of HRM, challenges of
HRM, personnel management vs. HRM, changing environment of HRM; Human resource
planning, recruitment and selection.TQM and Six Sigma

UNIT-II: Job analysis, Training

Job analysis; Placement; Induction; Training of employees: training, training need
assessment, training methods and evaluation; Development: concept, methods; Career
planning and development, career anchors, career life stages, career planning, uses of career
development. Job Changes – Transfers, Promotions/Demotions, Separations

UNIT-III: Development
Development: concept, methods; Career planning and development, career anchors, career life
stages, career planning, uses of career development.

UNIT-IV: Job Evaluation and Performance appraisal

Job evaluation: concept, process and significance; Performance and potential appraisal:
concept, need and methods of appraisal, 360 degree appraisal technique, and factors distort
appraisal, appraisal interview.

UNIT-V: Compensation and maintenance

Compensation: meaning, components of employee remuneration – base and supplementary,
factors affecting compensation levels; Maintenance: overview of employee welfare, health
and safety, social security.

UNIT-VI: Industrial relations and strategic issues

Machinery for settlement of disputes; Collective bargaining: process and problems; Strategies
for the new millennium: role of HRM in strategic management, human capital, emotional
quotient, mentoring, ESOP, flexi-time, quality circles, kaizen, TQM and six sigma.

RECOMMENDED BOOKS
1. Human Resource Management: K Aswathappa
TEXT BOOK Tata McGraw Hills, New Delhi
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

1. Fundamentals of Human Resource Management: D A

DeCenzoand S P Robbins
REFERENCE John Wiley and Sons, New York
2. Human Resource Management: Praveen Durai
Pearson Education, New Delhi

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6 7
Class Test x x x
Quiz x x x
Assignment x x x X

MAPPING OF COURSE LEARNING OUTCOMES

PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Program Outcomes a b c d e f g h i j k
Course Learning 1,2
4 3,6 7
Outcomes ,5

Marketing Management LT P
4 0 0

MODULE CODE MGMT1110

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

The aim of this subject is to enable the student to study and critically analyse the basic concepts
in marketing and to cater the needs of marketing industries. acquaint the students with the
marketing principles and practices, and, understand the process of marketing in a business firm

1. To study and critically analyse the basic concepts in marketing & philosophies of
marketing management.
2. To understand different process & techniques of marketing.
3. To be able to classify consumer & business markets & buyer behavior,
4. To recognize the concept of product ,product mix & pricing and promotion strategies
5. To enable the students to recognize environment of marketing accompanying latest issues
of service marketing, green marketing and rural marketing.
6. To develop knowledge of different promotional tools of marketing.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop the understanding of the concept of marketing management.
2. Understand different methods & process of marketing.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

3. Acquire Knowledge of buyer behaviour& market place.

4. Identify and describe product, product mix, Product life cycle and new product
development etc.
5. Grasp the importance of advertisement and other different promotional tools of marketing.
6. Recognize the environment of market & marketplace along with green marketing and
rural marketing issues.

MODULE CONTENT
Unit 1: Introduction to Marketing
Nature, scope and importance of marketing, difference between marketing and selling, core
concepts of marketing, marketing process, marketing environment, market segmentation,
targeting and positioning.
Unit 2: Product and Branding decision
Product levels, product mix, product strategy, product innovation and diffusion, product
development, product lifecycle and product mix, branding decisions, packaging and labeling
decisions.
Unit 3 :Pricing
Pricing decisions: designing pricing strategies and programmes, pricing techniques
Unit 4: Place and Promotion
Meaning and importance, types of channels, channels strategies, designing and managing
marketing channel, managing retailing, physical distribution, marketing logistics and supply
chain management
Unit 5 : Advertising
Advertising- meaning and importance, types, media decisions, promotion mix; Sales
promotion – purpose and types, publicity and public relations- definition, importance and
methods, Personal selling- nature, importance and process
Unit 6: Marketing of Services
Role of service sector in the economy, functions of service industry; Marketing strategies for
service firms- 7 P’s; Introduction of rural marketing; Green marketing
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

RECOMMENDED BOOKS
TEXT BOOK 1. Marketing Management in South Asian Perspective: P
Kotler, K L Keller and M Jha
Pearson Education, New Delhi
2. Principles of Marketing: Philip Kolter and Gary
Armstrong Prentice Hall, New Delhi
3. Marketing: W G Zikmund and Michael D’Amico South-
Western College Publishing, Cincinnati

REFERENCE 1. Marketing Management: RajanSaxena

Tata McGraw Hill Education Pvt. Ltd, New Delhi.
2. Principles of Marketing : E Boone Louis and L Kurtz
David Cengage Learning, New Delhi
3. Marketing Planning Implementation and control:
William M Pride and O C Ferrell
Cengage Learning, New Delhi

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6

Class Test x x x x
Quiz x x
Assignment x x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i J k
Course Learning 1,2
4 5 3
Outcomes ,5

Module Title : FOUNDATION IN PREDICTIVE ANALYTICS USING IBM SPSS

Module Code : MGMT1111
Programme : FOUNDATION IN PREDICTIVE ANALYTICS USING IBM SPSS
Term : 2nd Semester
Credits :2

IBM
IBM is empowering university graduates and working IT professionals in India/South Asia with
knowledge and skills to serve the largest enterprise business software suite in the world. The IBM Career
Education Program is a comprehen-sive software education program designed by IT professionals, for
graduates, post graduates and experienced profes-sionals to accelerate their skills and knowledge so that
they succeed in this dynamic industry. The Program curriculum brings together the latest software
content, real-world industry experience, hands-on lab courses and best practices, all into a single unique
education program.
The Program provides:
A blended learning approach, integrating classroom, hands-on lab exercises and real life case studies
to provide both theoretical and practical training to solve real world problems
The latest software content and knowledge of IT developments in the market to keep you ahead of
technolo-gy trends
A top-class faculty comprising of field consultants, technical specialists and education experts
A comprehensive semester based format to build technical foundation and widen skill specialties
quickly

Courses are available across all Software Brands and various levels of proficiency. The extensive
portfolio of integrated certifications also focuses on the competencies required in early stages of a
professional career. Experiential learning through projects/cases, the most important aspect that
companies look for in fresher also forms a critical part of the offering.
At the end of the course, certificates of participation or completion are issued by IBM.
Delivery Method
Delivered through authorized IBM Career Education partners across India/South Asia, students can be
sure that they are getting the same quality curriculum, software solutions exposure and knowledge,
wherever they are located.
Acquire all the skills you need to advance onto a successful career path and stay on top of the latest
technology.
• The Trainer Pool is trained & evaluated by IBM Education Services
• The course material is developed & given by IBM Education Services
• Session plan and course conduct is defined by IBM Education Services
• Certification of Completion of Participation (Course) Engagement Details
• IBM Education Services provides content, technology and enablement
• IBM Career Education Business Partner will conduct the training as per IBM Guidelines
• College needs to provide Lab facilities as described in the concept note
• Delivery of course will be defined & monitored by IBM Career Education
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Technologies
IBM SPSS
IBM® SPSS® Statistics is statistical analysis software that delivers the core capabilities one needs to take
the analytical process from start to finish. It is easy to use and includes a broad range of procedures and
techniques to help you in-crease revenue, outperform competitors, conduct research and make better
decisions.
SPSS Statistics provides essential statistical analysis tools for every step of the analytical process.
• A comprehensive range of statistical procedures for conducting accurate analysis.

• Built-in techniques to prepare data for analysis quickly and easily.

• Sophisticated reporting functionality for highly effective chart creation.
• Powerful visualization capabilities that clearly show the significance of your findings.

About Course:
Predictive Analytics using IBM SPSS Statistics will help the students to understand the basic concepts of
Statistical Methods. This course will help to focus on Business Prediction in the era of high performance
and low tolerance busi-ness environment. It is used to solve a wide variety of business and research
problems. This powerful tool provides a range of techniques, including ad-hoc analysis, hypothesis testing
and reporting, to make it easier to access and man-age data, select and perform analyses and share your
results.
The students quickly gain understanding and insights from data sets in any format using advanced
statistical proce-dures, ensuring high accuracy to drive quality decision-making. Instead of using multiple
tools and resources, work within a single integrated software suite for faster results.
Target Audience:
Students from MBA, PGDBA satisfying the pre requisite
Pre-requisites:
• Knowledge in working with any Spread Sheet Application (for e.g. MS Excel)
• Understanding of Statistical Computation & Concepts ( Sampling , Probability , Testing , Hypothesis
etc)

Infrastructure specifications
• Hardware requirement – Systems with minimum 4 GB memory, Windows 7 OS & 2.5 GHZ plus
Processor
• Classroom set up
• Machines: 50 Computers with above specified hardware
• Operating system: Windows
• White Board: 1
• LCD Projector: 1
• Instructor Machine: 1
• Flip Chart board: 1
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

• All machines to be fully networked.

Course Contents
Student Development Program Overview
Introducing IBM SPSS Statistics
• Reading Data
• Variable Properties
• Working with the Data editor
• Summarizing Individual Variables
• Modifying Data Values: Recode
• Modifying Data Values: Compute
• Describing Relationship Between Variables
• Selecting Cases
• Creating and Editing Charts
• Output in the Viewer
• Syntax Basics
• Menus and the Help System

Helpful Data Management Features

• Transformations: Computing with Numeric Data

• Transformations: Computing with Date and Time Variables

• Transformations: Computing with Alphanumeric Data
• Additional Data Transformations

• Identifying Duplicates and Restructuring Data

• Aggregating Data

• Merging Files – Adding Cases Adding Variables

• Analyzing Multiple Response Questions
• Working with Pivot Tables
• Working with Charts
• Exporting Tables and Charts

• An Introduction to Output Management System

• Automating IBM SPSS Statistics
• Controlling the IBM SPSS Statistics Environment

Introduction to Statistical Analysis

• Understanding Data Distribution Theory
• Data Distribution for Categorical Variables
• Data Distribution for Scale Variables
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

• Making Inference about population from sample

• Relationship between Categorical variables
• The Independent Sample T test
• The Paired Sample T Test
• One Way ANNOVA
• Decision Tree Introduction and Procedure
• CHAID analysis
• Bivariate Plots and Correlation for Scale Variables
• Regression Analysis
• Concepts of Logistic Regression
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Data Analytics)(in Association with IBM)

Professional Communication – 1 L T P
2 0 0
MODULE CODE VALU0115
CREDIT POINTS 2
FORMATIVE ASSESMENT MARKS 25
SUMMATIVE ASSESMENT MARKS 50
END SEMESTER EXAM DURATION 2 hrs
LAST REVISION DATE

INSTRUCTIONS: All questions are compulsory. Each question may have multiple options and will
cover all units.
OBJECTIVES:
The aim of this subject is to develop understanding on different aspects related to oral and written linguistic skills
of expressing and exchanging information / interacting & communicative competencies to enhance skills as
mentioned below:
1. To prepare students to develop basic understanding on professional & corporate communication.
2. To acquire study skills and communication skills in formal and informal situations.
3. To understand fundamental syntax and semantics of communication.
4. To achieve an understanding & confidence in formal and informal contexts of communication.
LEARNING OUTCOMES:
1. Able to understand the Importance of professional & corporate communication.
2. Exposure to various principles, concepts, types, advantages and disadvantages of professional
communication.
3. Improve the language proficiency with an emphasis on Speaking, Listening, Reading and Writing skills.
4. Communicate confidently in formal and informal contexts.

MODULE CONTENTS
UNIT I:- INTRODUCTION TO COMMUNICATION –
 Definition
 Types of Communication
 Language as a tool of communication
 Levels of communication – Interpersonal, Organizational, Mass communications
 The flow & Channels of Communication - Downward, Upward, Lateral or Horizontal
(Peer group)
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

 Barriers to Communication
UNIT II: PRESENTATION STRATEGIES & LISTENING SKILLS –
 Defining Purpose

 Organizing Contents;

 Preparing Outline

 Audio-visual Aids

 Nuances of Delivery

 Body Language

 Dimensions of Speech - Syllable, Accent, Pitch, Rhythm, Intonation

 Paralinguistic features of voice

 Listening Skills - Active Listening, Passive Listening

 Methods for improving Listening Skills

UNIT III: BUSINESS COMMUNICATION–

 Letter Writing – formal & Informal
 Letters of inquiry & complaint
 Job application and Resumes
 Reports- Types, Significance, Structure, Style & Writing of Reports
 Technical Proposal – Parts, Types, Writing of Proposal
 Negotiation & Business Presentation skills
UNIT IV: VALUE BASED TEXT READING-
Value based critical reading of following Short Stories for making the Students acquaint with
the styles of great Writers of World-

 O.H. Henry : The Gift of the Magi

 R.N. Tagore : The Renunciation
 Katherine Mansfield : The Fly
 A.P. Chekhor : The Lament
 M.R. Anand : The Barber’s Trade Union
 Ruskin Bond : The Eyes Are Not Here
 D.H. Lawrence : The Rocking Horse Winner
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

RECOMMENDED BOOKS:
1. Communication Skills for Engineers and Scientists, Sangeeta
Sharma et.al. PHI Learning Pvt.Ltd,2011, New Delhi.
TEXT BOOKS
2. Improve Your Writing ed. V.N.Arora and Laxmi Chandra,
Oxford Univ. Press, 2001, New Delhi.
1. Manual of Practical Communication by L.U.B.Pandey:
REFERENCE BOOKS A.I.T.B.S. Publications India Ltd.; Krishan Nagar, 2013,
Delhi.

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning
1,2 3,4
Outcomes
METHODS OF TEACHING AND STUDENT LEARNING
The subject is delivered through lectures, on-line support, text book / course material reading and
practical exercises. Some videos will be shown to demonstrate certain concepts and research areas will be
discussed. Resource material is provided with the help of PDM Educational Directory Services (PEDS).

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for theory.
Theory:
Assessment # Type Of Assessment Per Semester Maximum Mark
1. Class Test 1 10
2. Sessional Test 2 15
3. End Semester Written Exam 1 50
4. End Semester Oral Exam 1 25

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Class Test x x x
Quiz x x x
Assignment x x

EVALUATION
At the end of semester, course faculty will submit an evaluation / review report. The purpose of this report
is to identify aspects that will be highlighted by students and faculty’s feedback for the course with
respect to its strengths as well as those areas which could be improved. The review report contains the
following areas:
 Problems encountered in the content delivery;
 Suggested remedies / corrective measures;
 Approved refinement decisions due for implementation;
 Actions taken based on previous course review; and
 Report discussed and analysed; actions taken as a result of this process and are communicated
to the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Workshop on Presentation Skills LT P

4 0 0

MODULE CODE MGMT1213

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES

1. To enable the student to understand the concept and importance of presentation skills
2. Tohelp students acquaint with application of presentation skills in the business world.
3. To enable the students to learn the ways to develop their presentation skills
4. To develop interpersonal skills.
5. To groom the overall personality of the student.

LEARNING OUTCOMES

Following this course student will be able to:

1. Understand the different types of presentation and how to plan a presentation for the audience.
2. Know how to deliver an effective presentation.
3. Understand the ways to develop healthy personalities, manage stress, and solve problems analytically
and creatively.
4. Able to build positive relationships, foster motivational environment and work effectively in teams.
5. Develop interviewing skills and ways to conduct meetings.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT
UNIT-I: Introduction
Introduction meaning, types of presentation: presentation that deeply involves the audience,
presentation that creates excitement, persuasive presentation, presentation evoking emotional
appeal, presentation that sells a new idea, humorous presentation

UNIT-II: Planning a presentation

Analyzing the audience, location of presentations, objectives of presentation, researching the
topic, structuring the presentation, presentation notes and session plan; Methods of
presentation – fish bowl, role plays, group discussion, conference, seminar, workshop, clinics,
brainstorming, simulations, games, questionnaire.

UNIT-III: Delivering presentation

Presenter effectiveness: difficult situations and nerves, Motivation and attention; Outcomes of
presentation: inspiring presentation, presentation that builds trust, presentation that offers a
solution, value added presentation, presentation that facilities decision making.

UNIT-IV: Concept of personality

Personality consciousness, personality patterns, personality syndrome; symbols of self,
clothing, names and nicknames, speech, age, success, reputation, moulding the personality
pattern, persistence and change.

UNIT-V: Personality development

Healthy personalities, developing self-awareness, managing personal stress, solving problems
analytically and creatively; grooming – appearance, dress sense, personal hygiene,

UNIT-VI: Business Etiquettes and public speaking

Business manners, body language gestures, email and net etiquettes, etiquette of the written
word, etiquettes on the telephone, handling business meetings, introducing characteristic,
model speeches, role play on selected topics with case analysis and real life experiences.

RECOMMENDED BOOKS
1. The Effective Presentation: Asha Kaul
TEXT BOOK Sage Publications, New Delhi
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

1. Presentations that Change Minds: Josh Gordon

Tata McGraw Hill, New Delhi
REFERENCE 2. Basic Presentation Skills: Gary Krachnert
Tata McGraw Hill, New Delhi

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5

Class Test x x x
Quiz x x x
Assignment x x
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning
1,3 5 4 2
Outcomes

Values and Ethics in business LT P

4 0 0
MODULE CODE MGMT1214
CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES
A study of the subject matter presented in this course will enable the student to understand the basic
concepts in event management which will be help in exposed to modern business world, understand
modern business practices, forms, procedures and functioning of various business organizations

1. To develop knowledge and understanding of values and ethics.

2. To understand the concept of knowledge management and its application in business.
3. To understand the concept, sources and consequences of stress.
4. To understand the corporate responsibility of business.
5. To enable the students about different code of corporate governance and unethical issues in
business.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop an understanding of the concept of values and ethics.
2. Helps to make them understand that how knowledge management helps in decision .
3. Knowledge of stress management for quality of work life.
4. An ability to judge various corporate responsibility of business.
5. Ability to understand various unethical issues arises in business
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT

Unit 1: Concept of values

Introduction: concept, types and formation, values and behaviour, values of Indian managers, ethical
decision making;
Unit 2: Concept of ethics
Ethics: management process and ethics, ethical decision making, ethical issues, ethos of vedanta in
management, relevance of ethics and values in business.

Unit 3:Knowledge management and its applications

Knowledge and wisdom: meaning, difference between knowledge and wisdom, knowledge worker
versus wisdom worker, wisdom based management;

Unit 4: Stress management

Meaning, sources and consequences of stress, detached involvement;Concept of dharma and karma
yoga: concept of karama and kinds of karam yoga, nishkam karma, and sakam karma; Total quality
management, quality of life and quality of work life.

Unit 5: Understand success

Progress: results and managing transformation, definition, functions of progress, transformation,
process and challenges of transformation; Understanding success: definitions, principles for
competitive success, prerequisites to create blue print, stories of business gurus.

Unit 6: Corporate social responsibility

Corporate social responsibility and corporate governance: corporate responsibility of business,
employees, consumers and community; Corporate governance, code of corporate governance;
Consumer protection act; Unethical issues in business.

RECOMMENDED BOOKS
Text/Reference Books:
1. Business Ethics : A C Fernando Pearson education, New
TEXT BOOK Delhi

2. Perspectives in Business Ethics : Laura Hartman and

Abha Chatterjee Tata McGraw Hills, New Delhi
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

1. Business Ethics, Corporate Values and Society : M

REFERENCE Snoeyenbos and R Almeder Prometheus Books, New
York

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5

Class Test x x
Quiz x x
Assignment x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning 1,4
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Outcomes

 Actions taken based on previous subject review,

 Problems encountered in the subject delivery,

 Suggested remedies / corrective measures, and

 Report discussed and analysed, actions taken as a result of this process and are
communicated to the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

PROGRAM SCHEME

SEMESTER III
Marks
Module Code Category Sub Course Name L T P C
Category Internal External Total
MGMT2101 M PC BUSINESS LAWS 4 0 0 4 30 70 100
MGMT2102 M PC INDIAN BUSINESS 30 70 100
ENVIRONMENT 4 0 0 4
MGMT2103 M PC MANAGEMENT 30 70 100
ACCOUNTING 4 0 0 4
MGMT2104 M PC FINANCIAL 30 70 100
MANAGEMENT 4 0 0 4
MGMT2105 M PC BUSINESS ECONOMICS 30 70 100
(MACRO) 4 0 0 4
MGMT2106 M PC MODERN AREAS OF 30 70 100
ANALYTICS 1 0 0 1
MGMT2107 M PC MODERN AREAS OF 25 25 50
ANALYTICS LAB 0 0 2 1
G #FOREIGN LANGUAGE 25 50 100
PART-I 2 0 0 2
VALU0119 P AE APTITUDE I 2 0 0 2 25 50 75
VALU0118/--- P AE YOGA/MEDITATION/NCC/NSS 25 25 50
/VALU0121/
VALU0122 0 0 2 1
ENGL0109 P AE ACADEMIC WRITING 25 25 50
0 0 2 1
M PE ELECTIVE-II 4 0 0 4 30 70 100
TOTAL CREDITS 29 0 6 32 335 665 1025
#
FOREIGNLANGUAGE One Foreign Language out of the following

1. Arabic

2. French

3. German

4. Russian

5. Spanish

PROGRAMME ELECTIVE-II

MGMT2208 RETAIL MANAGEMENT AND RETAIL BANKING

MGMT2209 SALES AND DISTRIBUTION MANAGEMENT

PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

SEMESTER III
Business Laws LT P
4 0 0
MODULE CODE MGMT2101
CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

INSTRUCTIONS: The Question paper will comprise of seven questions distributed over three sections
A, B and C. Section A comprises of very short answer type questions and is compulsory. Section B and
Section C Comprises of short answer type and Long answer type questions and will have internal choices
OBJECTIVE
The aim is to introduce the students to various acts affecting an business and to familiarize the students
with such laws.
1. To understand the overview of business laws in India
2. To familiarize them with the essentials of a valid contract & their classification.
3. To recognize essentials of contract of sale, conditions and warranties, duties of buyer.
4. To enable the students to understand about consumer agencies.
5. To enable the students to be efficient in method of seeking information.
6. To transform students overall personality by enhancing their learning about sources of contract
law.

LEARNING OUTCOMES
Following this course students will be able to:

1. Develop the understanding of business laws.

2. Enhance ability about the contract law in India.
3. Acquire knowledge about duties and rights of buyer.
4. To familiar with the knowledge about conditions and warranties.
5. Acquire knowledge about remedies for breach of contract.
6. Helps to make them efficient in act related to consumer protection.
7. To make them familiar with right to information act in India.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT

UNIT- I:Law of contract

Meaning and essentials of a valid contract, offer and acceptance, capacity to contract, consent and free
consent, consideration, void agreements, quasi contract, different mode of discharge of contract,
remedies for breach of contract, special contracts-contract of indemnity, contract of guarantee, contract
of bailment and pledge.

UNIT-II: Contract of agency and law of sale of goods

Definition of agent and agency, creation of agency, duties and rights of agent and principal, principal’s
duties towards agents and third parties, termination of agency, power of attorney; Law of sale of goods:
definition and essential of a contract of sale, conditions and warrantees, passing of property in goods,
performance of contract, right of unpaid sailor, remedies for breach of contract.

UNIT-III: Negotiable instrument act

Meaning and essential elements of a negotiable instrument, types of negotiable instrument, holder and
holder in due course, negotiation of negotiable instruments, dishonour of negotiable instruments.

UNIT -IV: Information technology act

Meaning and scope of information technology act, digital signature, electronic governance, regulation of
certifying authority, digital signature certificates, duties of subscribers, penalties adjudication and
offences.

UNIT-V :Consumer protection act

Consumer protection Act, 1986: definition, consumer complaint- goods, service, complaint, unfair trade
practices, restrictive trade practices, rights and remedies for consumers, consumer protection council, and
consumer disputes redress agencies.

UNIT-VI: RTI Act 2004

RTI Act 2004.5: purpose, right to information and obligation of public authorities, exemption from
disclosure of information.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

RECOMMENDED BOOKS
TEXT BOOK 1. N.D. Kapoor, Business Laws, Sultan chand publications.
2. S.S. Gulshan, Business Law, New Age International

REFERENCE 1. K. Aswathappa, Business Laws, Himalaya Publishing

House.

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for theory.
Theory:

Assessment # Type Of Assessment Per Semester Maximum Mark

1. Class Test 4 5
2. Sessional Test 2 20
3. Group Discussion 4 5
4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6 7
Class Test x x x
Quiz x x
Assignment x x x X
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i J k

Course Learning
1 2,3 5 3,6
Outcomes

 Approved refinement decisions due for implementation,

Indian Business Environment LT P

4 0 0

MODULE CODE MGMT2102

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

The aim of this course is to familiarize students with how the Indian Economy is influencing the business
environment in India context, understand industrial policy and growth of industry, understand growth of
banking sectorandunderstand India’s foreign trade policy

1. To develop knowledge and understanding of Business Environment

2. To understand different forms of economic system.
3. To understand the different concept of industrial policies & their growth..
4. To understand the concept of social responsibility of business.
5. To enable the students about different types of development banks.
6. To develop knowledge of Indian foreign trade & policy towards investment.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop the understanding of Business environment.
2. Knowledge about forms of economic system..
3. Knowledge of different industrial policies.
4. An ability to understand development banks & their functionality.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

5. Ability to understand the nature of foreign trade & investment.

6. To know the impacts of WTO,IMF& WB etc. on economy of the country.
7. Help to understand about the social responsibility of different group of economy.

MODULE CONTENT
Unit 1: Indian Business Environment:
Nature, scope of business , components and determinants of business; Objectives and the use of
study ; Basic nature of Indian economic system; Growth of public and private corporate sector
Unit 2: Review of industrial policy developments:
Patterns of industrial growth since 1991; Current Industrial licensing policy; Public sector reforms,
privatization and liberalization trends
Unit 3: Development of banking Sector:
An overview and current developments;; Banking sector reforms, challenges facing public sector
banks, growth and changing structure of non-bank financial institutions.
Unit 4: Trend of India’s foreign trade:
BOP; Latest foreign trade policy; India’s overseas investments; Globalization, role of MNCs, impact
of multilateral institutions (IMF, World Bank and WTO) on Indian business environment.
Unit-5 Concept of SEBI:
Meaning of SEBI ,objectives and function of SEBI, Regulation of stock exchanges, role of SEBI
,Social responsibility of business;. SWOT analysis,
Unit-6 Reforms and ethics in business environment:
Reforms and ethicsin business environmentGrowth and problems of SMEs, FDI, Economic
reforms since 1991 – an overview ; Innovation , Technological leadership and followership ,
Feature and impact of technology.

RECOMMENDED BOOKS
1. Business Environment: F Cherunilum Himalaya
Publishing House, New Delhi
TEXT BOOK
2. Economic Environment and Business: Biswanath Ghosh
Vikas Publishing House, New Delhi
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

.
1. N.K. Sengupta, Government and Business, Vikas Publishing
House, New Delhi
REFERENCE 2.. K. Ashwathappa, Business Environment for Strategic
Management, Himalaya
Publishing House, New Delhi

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i J k

Course Learning
1,7 7 5,1
Outcomes

Management Accounting LT P
4 0 0

MODULE CODE MGMT2103

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

The aim of this subject is to teach students how to design, write, and analyse the financial data of a firm or
a company for better decision making. It will also enable students to learn different concept of financial
analysis.

1. To provide knowledge and understanding of concepts of management accounting.

2. To provide understanding of financial analysis.
3. To provide understanding of ratios and their usage in financial analysis.
4. To provide understanding of budgetary control and responsibility accounting.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop the understanding of significance of management accounting.
2. Ability to interpret financial statements.
3. Ability to analyse various financial indicators effectively.
4. Ability to prepare effective budgets and stick to them.

MODULE CONTENT
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

UNIT-I:
Management Accounting: Nature and Scope, Financial Accounting, Cost Accounting and
Management Accounting, Advantages and Limitations of Management Accounting, Role
of Management Accountant.

UNIT-II:
Financial Analysis: Financial Statements and their Limitations, Concepts of Financial
Analysis, Tools of Financial Analysis: Comparative Financial Statements, Common Size
Financial Statements, Trend Percentages, Ratio Analysis, Fund Flow and Cash Flow
Analysis.

UNIT-III:
Ratio Analysis: Nature and Interpretation, Classification of Ratios, Profitability Ratios,
Turnover Ratios, Financial Ratios, Utility and Limitations of Ratios, DUPONT Control
Chart.

UNIT-IV:
Funds & Cash Flow Analysis: Concept of Funds Flow Statement, Sources and Uses of
Funds, Managerial Uses of Funds Flow Analysis, Construction of Funds Flow Statement,
Distribution of Cash from Funds, Utility of Cash Flow Statement, Accounting Standard 3
(AS 3: Revised), Construction of Cash Flow Statement.

UNIT-V:
Budgets and Budgetary Control: Concept of Budgets and Budgetary Control, Advantages
and Limitations of Budgetary Control, Establishing a System of Budgetary Control,
Preparation of Different Budgets, Fixed and Flexile Budgeting, Performance Budgeting
and Zero Base Budgeting.

UNIT-VI:
Concept of Responsibility Accounting – Types of Responsibility Centers. Standard
Costing and Variance Analysis: Meaning of Standard Cost, Relevance of Standard Cost for
Variance Analysis, significance of Variance Analysis, Computation of Material, Labour
Variances.

RECOMMENDED BOOKS
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

1. Khan & Jain; Management Accounting, Tata McGraw Hill

Publishing House, 2002 Third Edition.
TEXT BOOK 2. Maheshwari, S.N.; Advanced Cost Accounting and Cost
Systems, Shree Mahavir Book Depot, 2003 Second Edition.

1. Charles Horngren; Introduction to Management

Accounting, Prentice Hall of India, 1999 Eleventh Edition.
REFERENCE 2. I.M Pandey; Management Accounting, Vikas Publishing
House, 2003 Third Edition.

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for theory.
Theory:
Assessment # Type Of Assessment Per Semester Maximum Mark
1. Class Test 4 5
2. Sessional Test 2 20
3. Group Discussion 4 5
4. End Semester Exam 1 70
MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES
Theory:

Assessments 1 2 3 4

Class Test x x
Quiz x x
Assignment x x X
MAPPING OF COURSE LEARNING OUTCOMES
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Program Outcomes a b c d e f g h i J k

Course Learning
1 1 4 3
Outcomes

EVALUATION
At the end of semester, Subjectteacher will submit an evaluation report. The purpose of this report is to
identify aspects that will be highlighted by students and faculty’s feedback for the subject with respect to
its strengths as well as those areas which could be improved. The review report contains the following:
 Approved refinement decisions due for implementation,
 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analysed, actions taken as a result of this process and are communicated
to the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Financial Management LT P
4 0 0

MODULE CODE MGMT2104

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

The aim of this course is to familiarize with basic accounting knowledge which enable the students to
understand the concept and relevance of Financial Accounting

1. To acquaint the students regarding financial management tools.

2. To enable them to use the techniques of financial decision making.
3. To provide the knowledge of capital investment decisions.
4. To understand the theories of capital structure decisions.
5. To enable them to analyse the cost of sources of finance before making capital decisions.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop the analytical skills in financial tools.
2. Acquire the decision making ability through understanding different concepts.
3. Able to manage the funds in personal and professional life in future.
4. Helps in taking capital structure decisions.
5. Enables the students in financial decisions.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT
Unit 1: Basic concept ofFinancial management:
Meaning, scope, objectives, profit vs. wealth maximization, relationship of finance functions with
other areas of management, organization of finance functions; time value of money --simple
problems regarding present value , future value & annuity .
Unit 2: Financing decisions:
Cost of capital: concept, importance, determination of cost of capital of various sources with
WACC. Capital structure: meaning, determining factors, optimum capital structure, theories- NI,
NOI and traditional approach, Indian practices, capital rationing.
Unit 3: Financing decisions
Sources of long term finance, Leverages: concept, types and significance (with simple problems);
EPS -EBIT analysis.
Unit 4: Investment Decisions:
Capital budgeting, methods of capital budgeting; ARR, PBP, NPV, PI and IRR, capital rationing
(simple problems on capital budgeting methods).
Unit 5: Dividend Decisions:
Theories of relevance and irrelevance of dividend decision for corporate valuation, Walter and
Gordon model, dividend policy, corporate dividend practices in India.
Unit 6 Working capital decisions:
concept ,types sources of short term finance ,Operating Cycle*, management of cash*, receivable
management* and inventory management* (*including simple problems )

RECOMMENDED BOOKS
1. Financial Management: M Y Khan and P K Jain
Tata McGraw Hills, New Delhi
TEXT BOOK 2. Financial Management : S N Maheshwari
Sultan Chand and Sons, New Delhi

1. Financial Management - Theory and Practice : Prasanna

Chandra
Tata-McGraw Hills, New Delhi
REFERENCE 2. Financial Management : I M Pandey Vikas Publishing
House, New Delhi
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5

Class Test x x x
Quiz x x
Assignment x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i J k

Course Learning
5 2 1
Outcomes
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Business Economics (Macro) LT P

4 0 0
MODULE CODE MGMT2105
CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

The aim of this subject is to enable the student to understand the concept and importance of economy
as a whole. Help students to acquaint with application of macroeconomic policies in the business
world.

1. To understand the behaviour and working of the economy as a whole.

2. To study the relationships among broad aggregates.
3. To apply economic reasoning to problems of business and public policy.
4. To recognize importance of GDP, GNP, NDP and NNP.
5. To enable the students to understand Keynesian Theory of Income and Employment.
6. To study about consumption function and investment function.
7. To understand about business cycle, inflation and deflation.

LEARNING OUTCOMES

Following this course students will be able to:

PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

1. Learn how markets organize core economic activities, such as production, distribution, and
consumption, and the growth of productive resources.
2. Apply the determinants of macroeconomic conditions (national output, employment, inflation).
3. To understand causes of business cycles, and interactions of monetary and fiscal policy.
4. Familiarize with the origins and implications of processes of international economic integration
and differentiation,
5. The basic features of the international financial and monetary systems, and their implications
for national economic policy.
6. Develop the analytical and empirical skills necessary to succeed in their chosen career path.

MODULE CONTENT

UNIT- I: Macroeconomics
Nature and scope of macroeconomics, circular flow of income; National income: alternative concepts
and the measures, income and their interrelationship, stock and flow variables, aggregate demand, supply
and macroeconomic equilibrium, nature of a trade cycle, causes of booms and recessions.

UNIT-II: Macro economic framework

Theory of full employment and income: classical, modern (keynesian) approach, consumption function,
relationship between saving and consumption. investment function; Concept of marginal efficiency of
capital and marginal efficiency of investment, national income determination in two, three and four sector
models, multiplier in two, three and four sector model, introduction to is-lm model.

UNIT-III: Analysis of money supply and inflation

Functions and forms of money, demand for money- classical, keynesian and friedman approach, measures
of money supply, quantity theory of money ,promotional and regulatory role of central bank; Inflation-
types, causes, impact and remedies.

UNIT -IV: Equilibrium of product and money market

Equilibrium of Product market and money market; Monetary policy; Fiscal policy; Business taxes – types,
rationale and incidence.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

UNIT-V:Business Cycle, Inflation and Deflation

Nature and Characteristics of Business Cycle. Phases of Business Cycle Inflation and Deflation –
Meaning, causes and control.

UNIT-VI: Macro Economic Policies

Introduction, Monetary Policy, Fiscal Policy.

RECOMMENDED BOOKS
TEXT BOOK 1. D N Dwivedi, Macro Economics,Tata McGraw Hill, New
Delhi
2. S K Mishra and V K Puri, Modern Macro-Economics Theory,
Himalaya Publishing House, New Delhi

REFERENCE 1. E Shapiro, Macro-Economics Analysis, Tata McGraw Hills,

New Delhi

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6

Class Test x x x
Quiz x x
Assignment x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k

Course Learning
6 2,4 4
Outcomes

 Approved refinement decisions due for implementation,

Aptitude – Part 1 L T P
2 0 0

MODULE CODE VALU0119

CREDIT POINTS 2
FORMATIVE ASSESMENT MARKS 25
SUMMATIVE ASSESMENT MARKS 50
END SEMESTER EXAM DURATION 2 hrs
LAST REVISION DATE

INSTRUCTIONS: All questions are compulsory. Each question may have multiple options and will
cover all units.
OBJECTIVES:
The aim of this subject is to develop understanding on different aspects related to analytical and business
skills in Aptitude and to enhance skills as mentioned below:
5. To prepare students to develop basic understanding in Aptitude.
6. To acquire knowledge on various analytical tools.
7. To understand syntax and semantics of aptitude in business.

LEARNING OUTCOMES:
5. Able to understand the basic fundamentals & concepts of Aptitude.
6. Exposure to various analytical tools used in business.
7. Ability to use different mathematical techniques.
8. Able to understand the importance of aptitude.

MODULE CONTENTS

UNIT 1:- FUNDAMENTALS & USES OF ARITHMETIC-

Percentage, Ratio & Proportion: Percentage Meaning and Computations of Percentages, Definition of
Ratio, Continued Ratio, Inverse Ratio, Definition of Proportion, Continued Proportion, Direct Proportion.

Profit And Loss :Terms and Formulae, Trade discount, Cash discount, Problems involving cost price,
Selling Price, Trade discount and Cash Discount, Problems involving cost price, selling price, trade
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

discount and cash discount.

Interest: Simple Interest, Compound Interest, Equated Monthly Instalments (EMI), Word Problems
Sequence and Series: AP, GP (simple word problems only).

Average: Definition, meaning and simple problems on average.

UNIT 2: DATA ANALYSIS-
To understand different types of data format.

To acquire skills for analyzing different data format.

To understand scope and limitations of data uses in business.

Bar graph: Reading and interpretation of bar graph in vertical forms, reading scales, creating bar graph
from given data, solving problems using information presented in bar graph.

Table: Creating table from given data, Reading and interpreting table, solving problems using
information presented in table.

Line graph: Reading and interpreting line graph, solving problems using information presented in line
graph.

Shares and Dividends: Concept of shares, stock exchange, Face value, Market value, Dividend, Equity
shares, Preferential shares, Bonus share with examples.

Matrices and Determinants :Definition of Matrix ,Types of Matrix, Algebra of Matrix (Addition and
Multiplication), Determinant, Adjoint of Matrix, Inverse of Matrix via Adjoint matrix, Solving
simultaneous equations(Order3).
UNIT4:
Assignment 1,
Assignment2,
Project

RECOMMENDED BOOKS:
3. R S Agarwal quantitative aptitude book
TEXT BOOKS
4. Abhijit Guha quantitative aptitude book
REFERENCE BOOKS 2. Aptitude books by Arihant publication
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning
1,2 3,4
Outcomes

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4

Class Test x x x
Quiz x x x
Assignment x x

EVALUATION
At the end of semester, course faculty will submit an evaluation / review report. The purpose of this report
is to identify aspects that will be highlighted by students and faculty’s feedback for the course with
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

respect to its strengths as well as those areas which could be improved. The review report contains the
following areas:
 Problems encountered in the content delivery;
 Suggested remedies / corrective measures;
 Approved refinement decisions due for implementation;
 Actions taken based on previous course review; and
 Report discussed and analysed; actions taken as a result of this process and are communicated
to the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Retail Management and Retail Banking L T P

4 0 0

MODULE CODE MGMT2208

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES :

The objective of the course is providing insights on Retail Operations and Retail Banking and the various
types of Retail Banking Products. This will enable the students to become good retail planners and
decision makers. It will also develop our understanding about Banc assurance among the students.

1. Demonstrate an understanding of how retailers develop a retail mix to build a sustainable competitive
advantage.
2. Explain how retailers use marketing strategy to build a brand image and customer loyalty.
3. Understanding of the changing retail environment that leads the organization to excellent customer
service.
4. Understand the importance of retail pricing and retail communication for the organization.
5. Explain the role of Banks and Financial Institutions in retail banking.
6. Demonstrate the importance of e-Banking to satisfy customer needs in a rapidly changing and
competitive environment.

LEARNING OUTCOMES

1. Understand what marketing means to business executives and academics.

PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

2. Understand the ways that retailers use marketing tools and techniques to interact with their
customers.
3. Identify and understand basic theories, principles, practices and marketing terminology and
change it as per the market.
4. Perform basic functions appropriate to each functional area of business.
5. Understand the role of banks and financial institutions in developing various retail baking products
for retail banking management.
6. Communicate effectively by using e-Banking techniques, to be competitive in this competitive
world.

MODULE CONTENT

Unit 1: Introduction to retailing

Introduction to retailing: Definition, scope and importance of retailing; Economic significance
of retailing, retail mix, retail formats; Types of retailers –retail formats, retail life cycle;
Organized Retail formats in India, Challenges ahead for Retailing.

Unit 2: The retail strategy

The retail strategy: Retail market strategy, financial strategy, retail location, franchising
decisions, retail information system, customer service, information systems.

Unit 3: Changing Retail Environment

Environmental Analysis, Retail Branding, Retail Selling, Relationship Marketing for
Retailers, Type of Merchandise.

Unit 4: Retail pricing and retail communication

Retail pricing, retail communication: Objectives, retail communication mix, promotion mix.
Retail HRM, online retailing, international retailing, legal and ethical issues in retailing.

Unit 5:Retail Banking

An Introduction Open market conditions and role of Banks and Financial Institutions,
Concept and Importance. Retail Banking Products- Housing Loan, Conveyance Loan,
Personal Loan, Educational Loan, Loan for Retail Traders, Plastic Money.

Unit 6: e-Banking
An Overview Concept of ATMs and 24 hours Banking, Online Banking, Online banking and
e-Banking, Banc assurance, SSI financing.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

RECOMMENDED BOOKS

TEXT BOOK 1. Suri, R. K., “Retail Management”, Excel Books,2005.

2. Jha, S.M., “Bank Marketing”, Himalaya Publishing
House,2000.

1. Singh & Chabra, “Commercial Banking”,Dhanpat Rai&

REFERENCE
Sons,2001.
2. Mithani & Gorden, “Banking Theory &Practice”, Himalaya
Publications,2003.

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:

This subject will be evaluated for a total of 100 marks for theory.

Assessment # Type Of Assessment Per Semester Maximum Mark

1. Class Test 4 05

2. Sessional Test 2 20

3. Group Discussion 4 05

4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Assessments 1 2 3 4 5 6

Class Test x x x

Quiz x x

Assignment x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k

1,
Course Learning
2, 4 3 6
Outcomes
4, 5

EVALUATION

At the end of semester, Subject teacher will submit an evaluation report. The purpose of this report is to
identify aspects that will be highlighted by students and faculty’s feedback for the subject with respect to
its strengths as well as those areas which could be improved. The review report contains the following:

 Approved refinement decisions due for implementation,

 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analyzed, actions taken as a result of this process and are communicated
to the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Sales and Distribution Management L T P

4 0 0

MODULE CODE MGMT2209

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

The aim of this subject matter will enable the student to understand the basic concepts in Sales and
distribution management. It will acquaint them with various methods of sales and distribution.

7. To provide knowledge and understanding of Sales and distribution management.

8. To identify the foundation terms and concepts that are commonly used in Sales management.
9. To examine the elements of an effective sales force as a key component of the organization’s total
marketing effort.
10. To understand relationship between marketing and Sales management.
11. To provide the knowledge of various middlemen involve in the production and usage of the
product.

LEARNING OUTCOMES

Following this course students will be able to:

1. Familiarize the students with concepts, process and the practical aspects of the key variables in
sales and distribution management.

2. Develop the understanding and importance of Sales and Distribution Management.

3. This will open the horizons of the students in understanding the cost involved in intermediaries and
how to manage the sales force.
4. Enable the students to understand the effective use of sales force fororganizational benefit.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

5. Make students understand the overall management of distribution system in organization.

MODULE CONTENT

UNIT-I: Introduction to Sales management

Sales Management: Definition, Objectives and Scope, Role of Sales management in
Marketing management, Personal Selling, ADIAS theory of selling.

UNIT-II: Sales Organization

Sales Organization: Purpose, Types, Sales Organizational Structure, Sales process.

UNIT-III: Managing Sales Force

Recruitment and Selection of Sales Person, Compensation and motivation of Sales Force,
Evaluating Sales Force.

UNIT-IV: Salesmanship
Salesmanship: Definition, Characteristics of successful salesman. Analysis of market and
sales potential. CRM and its role in improving sales.

UNIT-V: Sales Control

Sales displays, sales meetings and sales contests, sales quotas, sales territories; sales
budgeting and control.
UNIT-VI: Distribution management
Types of market intermediaries, different kinds of distribution channels, patterns of
distribution, distribution costs, control and customer service.

RECOMMENDED BOOKS
1. Gupta, S.L, Sales & Distribution Management, Excel
Books, 2003.
TEXT BOOKS 2. Krishna Havaldar, Sales and Distribution Management,
McGraw Hill, New Delhi, 2011.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

9. Kotler & Armstrong; Principles of Marketing Management,

Prentice Hall India., 2003.
10. Anderson; R. Professional Sales Management, Englewood
Cliffs, New Jersey Prentice Hall Inc. 1992
11. Richard R. Still; Edward W. Cundiff, Norman A.P. Govoni,
REFERENCES Prentice Hall of India, 1999.
12. Still Richard, Candiff Edward and Govani Norman, Sales
Management: Decisions, Strategies and Cases; Prentice Hall
of India Pvt. Ltd. New Delhi.
13. Rosenbloom, Bert, Marketing Channels: A Management
View, The Dryden Press, Illinois.

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks.
Theory: 70 marks Internal assessment: 30
Assessment # Type Of Assessment Per Semester Maximum Mark
1. Class Test 4 05
2. Sessional Test 2 20
3. Group Discussion 4 05
4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Class Test x x
Quiz x
Assignment x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k

Course Learning
2 1 4 3 5
Outcomes

EVALUATION
At the end of semester, Subject teacher will submit an evaluation report. The purpose of this report is to
identify aspects that will be highlighted by students and faculty’s feedback for the subject with respect to
its strengths as well as those areas which could be improved. The review report contains the following:
 Approved refinement decisions due for implementation,
 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analysed, actions taken as a result of this process and are communicated
to the main stakeholders
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

SEMESTER IV Marks
Module Category Sub Course Name L T P C
Code Category
Internal External Total
MGMT2109 M PC BUSINESS RESEARCH 4 0 0 4 30 70 100
METHODS
MGMT2110 M PC PRODUCTION AND 3 0 0 3 30 70 100
OPERATION
MANAGEMENT
MGMT2111 M PC CORPORATE TAX 4 0 0 4 30 70 100

MGMT2112 M PC BIG DATA ANALYTICS 1 0 0 1 20 30 50

MGMT2113 M PC BIG DATA ANALYTICS 0 0 2 1 25 25 50

LAB
MGMT2114 M PC SPECIALIZED MINOR 0 0 4 2 50 0 50
PROJECT (GROUP))
M PE ELECTIVE-III 4 0 0 4 30 70 100

M PE ELECTIVE-IV 4 0 0 4 30 70 100

M GE ELECTIVE-1 Ψ 4 0 0 4 30 70 100

VALU0132 P SE PROFESSIONAL 2 0 0 2 25 50 75
COMMUNICATION-2
G FOREIGN LANGUAGE 2 0 0 2 25 50 75
PART-II
TOTAL CREDIT 28 0 6 31
325 575 900

PROGRAMME ELECTIVE-III
L = Lecture
MGMT2215 ENTREPRENEURSHIP
DEVELOPMEMENT
T = Tutorial
MGMT2216 AUDITING AND CORPORATE
GOVERNANCE
P = Practical
PROGRAMME ELECTIVE-IV
C = Credit Point
MGMT2217 INDIAN BANKING SYSTEM

MGMT2218 MARKETING OF FINANCIAL

PRODUCTS AND SERVICES
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

GENERIC ELECTIVE-1 Ψ
SAPM0321 MM
SAPS0322 SD
SAPH0323 HR
SAPF0324 FI

1. SAP(MM/SD/HR/FI) course completion certification.

2. One/ Two MOOCS(Massive Open Online Courses) module(s) comprising a total of 4 credits
Ψ Additional Fee if any, shall be borne by the students.

#FOREIGN LANGUAGE PART-II

LANF0104 1. French

LANF0105 2. German

LANF0106 3. Spanish
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

SEMESTER IV
Business Research Methods LT P
4 0 0

MODULE CODE MGMT2109

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

INSTRUCTIONS: In total SEVEN questions will be set. Question ONE will be compulsory and will
cover all units. Remaining six questions are to be set taking at least one question from each unit. The
students are to attempt five questions in total, first being compulsory

OBJECTIVE

1. To impart knowledge about various stages of the research processes and their application in decision
making.
2. Understand the need and managerial value of business research.
3. To make students understand the different research designs and how to determine sample from
population.
4. To understand the different ways of data collection.
5. To gain insight of parametric and non-parametric tests.
6. To give exposure of multiple dimensions of the field.

LEARNING OUTCOMES

Following this course student will be able to:

1. Apply the knowledge of research concepts in various decision making, working as managers.
2. Analyze and solve different problems in their job and compete in the market.
3. Go deeper into the problem to understand the real cause by knowing the different techniques of
getting data.
4. Gain the knowledge of applying various statistical tools in different types of problem solving.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULECONTENT

UNIT-I: Introduction of Business Research

Introduction of business research: definition, aims and objectives, applications; formulating
the research problem, choice, types, sources of experimental errors. Purpose and types of
research proposal, ingredients of research proposal

UNIT-II: Research Design

Research Design – Meaning, classification and elements of research design, methods and
categories of exploratory research, basic issues in experimental design, concept and their
management
UNIT-III: Sampling and Scaling
Sample and sampling design: some basic terms, advantages and limitations, process, types,
sample size determination, sampling distribution of the mean; Sampling Techniques: Concept
of attitude , Difficulty of Attitude Measurement , Types of scaling

UNIT-IV: Data Collection and Processing

Data collection: secondary data and its sources, primary data and its collection, observation,
questionnaire and its design; Data Processing: editing, coding and tabulation.

UNIT-V:Data Analysis
Data analysis: testing of hypothesis, measurement of central tendency, dispersion, univariate
analysis, multiple regression, factor analysis, cluster analysis, multidimensional scaling,
conjoint analysis

UNIT-VI:Report Writing
Interpretation and report writing, types, report writing guidelines, report format and
evaluation. Business information system, evaluation and control, value of information.

RECOMMENDED BOOKS
1. Sharma F.C, Business Research Methods, Mahavir
TEXT BOOK Publications
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

1. Shekharan Uma, Business Research Methods, John Wiley

Publications
REFERENCE 2. Zikmud, Business Research Methods, Cenage Publications
3. Copper, Business Research Methods, Tata McGraw Hill

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4

Class Test x x
Quiz x x
Assignment x x
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g H i j k
Course Learning
4 1,2 3
Outcomes

Production & Operation Management LT P

4 0 0
MODULE CODE MGMT2110
CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

1. To provide knowledge of key concepts of Production function.

2. To acquaint the students regarding various solutions in the design and operation of Production
function.
3. To gain insight into Production Planning and Control.
4. To gain knowledge about different inventory control techniques.
5. To study the ways to make Production system more efficient and effective.
LEARNING OUTCOMES

Following this course students will be able to:

1. The students will be able to understand the different production system
2. They will know the different factors affecting plant location and layout which could be useful
for them even for owing their own enterprise.
3. They will gain knowledge about the ways of managing inventory.
4. The students could apply the knowledge of Production concepts in various decision making,
working as managers.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

5. It will help the students to save company’s resources and compete in the market.
6. Helps to get knowledge about government role in business organization.
MODULE CONTENT

Unit 1: Production
Production: definition, importance, jobs/decisions, classification of decision areas, importance
and activities, differences between products and services. Meaning and types of production
systems: production to order and production to stock.

Unit 2:Production planning and control

Production planning and control, objectives, advantages and elements. PPC and production
System, disposal of scrap, surplus and obsolete materials, Plant Layout: Meaning,
significance, types and material handling

Unit-3Scheduling: operations scheduling

Scheduling: operations scheduling, goals of short term scheduling, job sequencing (FCFS,
SPT, EDD.,LPT,CR) and johnson’s rule on two machines, gantt charts; Capacity planning:
definition, measures of capacity (input and output) , types of planning over time horizon,
decision trees analysis.

Unit 4: Materials Management

Materials Management: meaning, objectives, importance, functions and organization
materials information system; standardization, simplification and variety reduction;
value analysis and engineering.

Unit-5Inventory management
Inventory management and waiting line management, inventory models ; Inventory control:
objectives, advantages and techniques (EOQ model and ABC analysis); Quality control:
meaning and importance, inspection, quality control charts for variables and attributes
Unit 6: Stores Management
Stores Management: meaning, objectives, importance and functions, stores layout;
classification and codification; inventory control of spare parts; materials logistics
warehousing management, materials handling, traffic and transportation
.

RECOMMENDED BOOKS
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

1. Production and Operation Management: UpendraKachru

TEXT BOOK Excel Books, New Delhi
2. Production and Operation Management: S N Chary and R
Paneerselvam Tata McGraw Hills, New Delhi

1. Nair, Purchasing and Material Management, Vikas

Publishing House, New Delhi
REFERENCE 2. Gopal Krishnan, P., Handbook of Materials
Management, Prentice Hall of India Pvt. Ltd. New
Delhi

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6

Class Test x x X
Quiz x x
Assignment x X

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g H i j k
Course Learning
5 2
Outcomes

EVALUATION
At the end of semester, Subject teacher will submit an evaluation report. The purpose of this report is to
identify aspects that will be highlighted by students and faculty’s feedback for the subject with respect to
its strengths as well as those areas which could be improved. The review report contains the following:
 Approved refinement decisions due for implementation,
 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analysed, actions taken as a result of this process and are communicated
to the main stakeholders
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Entrepreneurship Development LT P
4 0 0

MODULE CODE MGMT2215

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

The aim of this subject is to enable the student to understand the concept, process and importance of
entrepreneurship and develop skills of an effective entrepreneur. Help students to acquaint with
scanning of the environment for opportunities in the business world.

2. To understand the fundamentals of entrepreneurship.

3. To enhance the skills of the students related to entrepreneur.
4. To recognize value of communication skills in business.
5. To enable the students to know about environmental analysis.
6. To enable the students to be efficient in the requirements & formalities of an enterprise.
7. To transform students overall personality by enhancing the role of entrepreneur in our
economy.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop the understanding about entrepreneurship.
2. To familiarize with the functions of entrepreneur and the role of entrepreneur for economic
development.
3. Acquire knowledge about the qualities of an entrepreneur and types of entrepreneurs.
4. Acquire knowledge about factors influencing entrepreneurship.
5. Acquire knowledge about the role played by SSI in the development of the Indian Economy.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

6. Helps to make them efficient in preparing business plan of a venture.

7. Develop them as a dynamic entrepreneur to start a small industry.

MODULE CONTENT

UNIT- I:Introduction to entrepreneurship

Introduction: entrepreneur, definition, emergence of entrepreneurial class; theories of entrepreneurship

UNIT-II: Basic requirements planning

Promotion of a venture: opportunity analysis, external environmental analysis; Competitive factors; Legal
requirements of establishment, raising of funds; Venture capital sources and documentation

UNIT-III: Qualities of an entrepreneur

Entrepreneurial behavior: innovation and entrepreneur, psycho theories, social responsibility;
Entrepreneurial development programmes (EDP): role, relevance and achievements; Role of government.

UNIT -IV: Role of entrepreneur in economy

Role of entrepreneur: innovator, generation of employment opportunities, economic growth, social
stability and balanced regional development of industries, export promotion and import substitution, forex
earnings.

UNIT-V :Small scale industries

Small Scale Industries - Tiny Industries - Ancillary Industries - Cottage Industries – Definition – Meaning
- Product Range - Capital Investment - Ownership Patterns - Importance and Role played by SSI in the
development of the Indian Economy.

UNIT-VI: Sickness in SSIs

Role and Types of Sickness: Meaning and definition of a sick industry - Causes of Industrial Sickness -
Preventive and Remedial Measures for Sick Industries.

RECOMMENDED BOOKS
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

TEXT BOOK 1. VidyaHattangadi ;Entrepreneurship, HPH.

2. N.V.R. Naidu : Management and Entrepreneurship, I.K.
International
REFERENCE 1. Bharusali, Entrepreneur Development
2. K.Venkataramanappa, Entrepreneurial Development, SHB
Publications

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6 7
Class Test x x
Quiz x x x
Assignment x x x X

MAPPING OF COURSE LEARNING OUTCOMES

PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Program Outcomes a b c d e f g h i j k
Course Learning
1 2
Outcomes

 Approved refinement decisions due for implementation,

Auditing and Corporate Governance L T P

4 0 0

MODULE CODE MGMT2216

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES:

1. To develop knowledge and understanding of Corporate governance

2. To understand Indian Model of Corporate Governance.
3. To understand the – Composition and role of Board of Directors.
4. To understand the concept of Auditing.
5. To enable the students about Company Auditor in India.

LEARNING OUTCOMES:

Following this course student will be able to:

1. Develop the understanding of Corporate governance
2. Helps to make them Indian Model of Corporate Governance.
3. Knowledge of financial disclosure issues.
4. An ability to understand Composition and role of Board of Directors.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

5. Ability to understand the nature of Auditing.

MODULE CONTENT

UNIT-1 Introduction

Concept of corporate governance, need for corporate governance, corporate governance

Theories, Indian Model of Corporate Governance: Director, Board Role, Responsibilities,
Powers, Number of Directors, Disqualifications, Board Meetings, Regulatory Framework of
Corporate Governance in India.

UNIT-2 Board of Director

Composition and role of Board of Directors, legal aspects and liabilities, functions and duties of
the board , role of independent directors ,Whistle Blowing, Clause 49 of Listing Agreement.

UNIT-3 Financial Disclosures

Code of corporate governance, accounting standards and disclosures, financial disclosure norms
and practices, role of audit committee, SEBI and Government.

Unit 4- Board Committees

Board Committees and their Functions, Remuneration Committee, Nomination Committee,

Compliance Committee, Shareholders Grievance Committee, Investors Relation Committee,
Investment Committee, Risk Management Committee, and Audit Committee

Unit 5: Auditing

Basic Principles and Techniques; Classification of Audit, Audit Planning, Internal Control –
Internal Check and Internal Audit; Audit Procedure – Vouching and verification of Assets &
Liabilities.

Unit 6: Company Auditor

PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Qualifications and disqualifications, Appointment, Rotation, Removal, Remuneration, Rights

and Duties; Auditor’s Report- Contents and Types.

RECOMMENDED BOOKS
Text/Reference Books:
TEXT BOOK
 Baxi, C V, Corporate Governance, Excel Books

3. Swami, Parthasarthy, Corporate Governance, Biztantra,

New Delhi.
4. Singh, A. K. and Gupta Lovleen, Auditing Theory and
REFERENCE Practice, Galgotia Publishing Company.
5. Gupta, Kamal and Ashok Arora, Fundamentals of
Auditing, Tata Mc-Graw Hill Publishing Co. Ltd., New
Delhi

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for theory.
Assessment # Type Of Assessment Per Semester Maximum Mark
1. Class Test 4 05
2. Sessional Test 2 25
3. Group Discussion 4 05
4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Class Test x x x
Quiz x x x
Assignment x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k

Course Learning
1 3 5
Outcomes

Indian Banking System L T P

4 0 0

MODULE CODE MGMT2217

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES

1. The aim of this subject matter will enable the student to understand the basics of Indian Banking
System. It will acquaint them with various concepts of Indian Banking System.
2. To provide knowledge and understanding of Indian banking system.
3. To identify the foundation terms and concepts those are commonly used in Indian banking
system.
4. To examine the components of Indian Banking System.
5. To understand the functioning of commercial banks.

LEARNING OUTCOMES

Following this course students will be able to:

1. Familiarize the students with concepts of the Indian Banking System.
2. Develop the understanding and importance of commercial banks.
3. This will open the horizons of the students in understanding the functioning of development
banks.
4. Make students understand the working of Indian Banks.
5. To identify the problems associated with growth in banking system.

MODULE CONTENT
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

UNIT-I: Indian Banking System

Structure & Organization of banks; RBI; Apex banking institutions; Commercial banks;
RRBs; Co-operative banks; Development banks.

UNIT-II: State Bank of India

Brief history; Objectives; Functions; Structure & Organization.

UNIT-III: Regional Rural Banks

History; Functions; Role in Rural India; Progress & Performance.

UNIT-IV: Reserve Bank of India

Objectives; Organization; Functions & Working; Monetary policy credit control measures &
their effectiveness.

UNIT-V: Development Banks

NABARD; SIDBI; IDBI; IFCI; EXIM; NHB.
UNIT-VI: Banking Regulation Act, 1949
History; Social Control; Banking Regulation Act as applicable to Banking companies, Public
sector banks, Cooperative banks.

RECOMMENDED BOOKS
1.Sundaram & Varshney; “Banking, Theory Law and Practice”;
Sultan chand & sons;2004
TEXT BOOKS 2. Vasant Desai; “Development Banking & Financial
Intermediaries”; Himalaya Publishing
House; 2001.
1. Mithani.D.M., Gordon.E.; “Banking & Financial Systems”;
Himalaya Publishing
House;2003.
REFERENCES 2.Reddy.P.N., Appannaiah.H.R.; “Theory & Practice of
Banking”; Himalaya Publishing
House;2003.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6

Class Test x x
Quiz x x
Assignment x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning
1 5 4 3 2
Outcomes
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

EVALUATION
At the end of semester, Subject teacher will submit an evaluation report. The purpose of this report is to
identify aspects that will be highlighted by students and faculty’s feedback for the subject with respect to
its strengths as well as those areas which could be improved. The review report contains the following:
 Approved refinement decisions due for implementation,
 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analysed, actions taken as a result of this process and are communicated
to the main stakeholders
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Marketing of financial products and services L T P

4 0 0

MODULE CODE MGMT2218

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES :

The aim of this subject is to teach students to understand the basic concept of marketing of financial
products and services and
1. To understand the basic concept of financial markets
2. To develop knowledge and understanding of marketing of financial products and services in
India.
3. To understand the different aspects of marketing strategy of insurance and non-insurance
products.
4. To understand the concept and importance of Retail Banking products.
5. To acquaint the students about the development relationship management in Banking.
6. To enhance the knowledge of students about the recent development in the field of distribution
of financial services.

LEARNING OUTCOMES

Following this course students will be able to:

a) Develop the conceptual understanding of marketing of financial products.
b) Develop an understanding the concept of relationship marketing in banking.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

c) Recognize the recent developments in the field of marketing of services.

d) Aptitude to bring consumer awareness through media and government.
e) Understand the basics of distribution strategy in banking and finance.

MODULE CONTENT

UNIT-I: Marketing of financial products

Marketing financial products –an introduction, Customer focus in marketing financial products –
factors affecting financial product buying behavior.

UNIT-II: Marketing strategy

Marketing strategy of mutual funds, marketing of insurance products –life and non –life insurance
products, marketing of pension funds.

UNIT-III: Retail Banking

Concept and Importance, Retail banking Products: Housing loan, conveyance loan, personal loan,
education loan, plastic money.

UNIT-IV: Marketing of financial services

A Conceptual framework, types of financial markets in India, financial services in India, concept of
marketing and marketing mix in banking.

UNIT-V: Relationship Banking

Concept of CRM in banking, need of CRM in marketing financial products, Benefits of CRM,
attracting and retaining bank customers
UNIT-VI: Concept of Distribution
Multiple delivery channels, Bancassurance, marketing information and research in banking ,
globalization and its impact on financial services

RECOMMENDED BOOKS
1. Managing and marketing of financial services :Indian
institute of banking and finance , Taxmann publication
TEXT BOOK 2.Marketing of financial products and services : Dr. (Prof.)
RB &Rajeshwari, Dr. Solanki ,Galgotia publishing company
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

1.Marketing of Financial Services: DhananjayBapat,

REFERENCE BIZTANTRA
2. Retail Banking : Keith Pond ,Global professional publishing
Ltd .

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for theory.
Theory:70 marks Internal assessment: 30
Assessment # Type Of Assessment Per Semester Maximum Mark
1. Class Test 4 05
2. Sessional Test 2 20
3. Group Discussion 4 05
4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6

Class Test x x
Quiz x x
Assignment x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes 1 2 3 4 5
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Course Learning Outcomes 2 3 4

PROGRAM SCHEME
SEMESTER V Marks
Module Category Sub Course Name L T P C
Inter- Exter-
Code Category
nal nal Total
MGMT3101 M PC BUSINESS POLICY & 4 0 0 4
STRATEGY 30 70 100
MGMT3102 M PC INTERNATIONAL 3 0 0 3
BUSINESS
ENVIRONMENT 30 70 100
MGMT3103 M PC BEHAVIOURAL 3 0 0 3
SCIENCE 30 70 100
MGMT3104 M PC INDUSTRY SESSION IN 1 0 0 1
BUSINESS ANALYTICS 30 70 100
MGMT3105 M PC INDUSTRY SESSION IN 0 0 2 1
BUSINESS ANALYTICS
LAB 25 25 50
MGMT3106 M PD SUMMER TRAINING 0 0 2 1
(TRAINING TO BE
UNDERGONE AFTER IV
SEMESTER) 50 0 50
MGMT3107 M PD SPECIALIZED MAJOR 0 0 8 4
PROJECT (GROUP) 50 50 100
M PE ELECTIVE-V 4 0 0 4
30 70 100
M PE ELECTIVE-VI 4 0 0 4 30 70 100
M GE ELECTIVE-II Φ 4 0 0 4 30 70 100
CLUB0101 P CA CO-CURRICULAR 0 0 0 1
ACTIVITY 25 25 50
VALU0136 P AE APTITUDE-II 2 0 0 2 25 50 75
TOTAL CREDITS 25 0 12 32 385 640 1025

ΦTo be chosen from Generic Electives offered by departments other than the parent department.
L = Lecture PROGRAMME ELECTIVE-V
T = Tutorial MGMT3209 BANKING AND INSURANCE
P = Practical MGMT3210 CAPITAL MARKET

C = Credit Point
PROGRAMME ELECTIVE-VI
MGMT3211 PUBLIC RELATION & CORPORATE
IMAGE
MGMT3212 INDIAN ECONOMY
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

SEMESTER V

Business Policy and Strategy LT P

4 0 0
MODULE CODE MGMT3101
CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE
1. To develop a holistic perspective of the organization.
2. To enable the students to analyze the strategic situation facing the organization.
3. To access strategic options available to the organization.
4. To know different organizational appraisal techniques for strategy formulation.
5. To implement the strategic choices made by the organization.

LEARNING OUTCOMES

Following this course will help the students:

1. To know the levels of approaches to strategic decision making.
2. To know the strengths, weakness, opportunities and threats available to the organization, so that
they can avail opportunities to compete in the market.
3. Analyze the different strategic choices available to choose the best among them.
4. Know the best decision to be taken at a particular stage of product evaluation.
5. Know the ways to implement the strategies effectively.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT
UNIT-I: Phases of business policy formulation
Introduction: nature, scope and importance, evolution; Forecasting, long-range planning,
strategic planning and strategic managementprocess;Formulation phase: vision, mission,
environmental scanning, objectives and strategy; Implementation phase: strategic activities,
evaluation and control.

UNIT-II: Environmental analysis

Need, characteristics and categorization; Approaches: structural analysis of competitive
environment; ETOP as a diagnosis tool.

UNIT-III: Analysis of internal resources

Strengths and weakness; Resource audit; Strategic advantage analysis, value-chain approach
to internal analysis, methods of analysis and diagnosing corporate capabilities; Functional
area profile and resource deployment matrix; Strategic advantage profile, SWOT analysis.

UNIT-IV: Formulation of strategy

Approaches; Major strategy options: stability, growth and expansion, diversification,
retrenchment, mixed strategy.

UNIT-V: Choice of strategy

BCG model, stop-light strategy model, directional policy matrix (DPM) model,
product/market evolution: matrix and profit impact of market strategy (PIMS) model.

UNIT-VI: Implementation
Major issues - in implementation: organization structure; Leadership and resource allocation.

RECOMMENDED BOOKS
1. Strategic Management and Business Policy: AzharKazmi
Tata McGraw Hills, New Delhi

TEXT BOOK 2. Strategic Planning and Management: P K Ghosh

Sultan Chand and Sons, New Delhi

1. Mastering Strategic Management: Tim Hannagan

REFERENCE Palgrave Macmillan, Noida
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5

Class Test x x
Quiz x x
Assignment x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k

Course Learning
1,2 3 4 2
Outcomes
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

International Business Environment L T P

3 0 0
MODULE CODE MGMT3102
CREDIT POINTS 3
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

The aim of this course is toenable the students toknow the nature dimensions of evolving business
environment in India to influence managerial decisions, understand globalization, and analyse
international environment.

1. To provide exposure to multiple dimensions of the international business

2. To Provide in-depth knowledge of international financial system
3. To impart knowledge of rules and regulations regarding international perspective to business
4. To acquaint the students with cross-cultural dynamics of international business
5. To enable them to understand ethical and social issues in international business

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop skills of indulging in international business.
2. Help to know procedural formalities of international business.
3. Able to face cross–culture challenges.
4. Acquire understanding of international ethical and social issues.
5. Promote understanding of financial,marketing and human aspects of international business
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT
Unit 1: Introduction to international business
Introduction to international business: importance, nature, types, stages of internationalization, international
business orientation, international business vs. domestic business: complexities of international
business, risks in IB, motives for going international
Unit 2: Market entry strategies and market selection
Modes of entry into international business , country evaluation and selection, market Selection process and
decision ,evaluation matrix , FDI , impact of FDI on home and host countries.

Unit 3: International marketing management

International Marketing Management: Decisions concerning global manufacturing, international product
decisions, managing distribution channels, international pricing decisions.

Unit 4: International accounting practices

International accounting practices: Accounting difference across countries ,factors responsible for accounting
differences and their harmonization
Unit 5: Human resource developments and social issues in globalization
Organizational structures, international human resource management ,factors affecting international HRM,
Staffing policy , issues related to expatriates , social responsibility of the global firm, cross cultural
challenges in IB.

Unit 6: International business-theories and regional economic groupings

International business theories: an overview, Forms of Regional Economic groupings , structure and
functioning of EU,NAFTA , SAARC and ASEAN

RECOMMENDED BOOKS

TEXT BOOK 1. International Business Text and cases Francis charunilam

Prentice Hall of India ,New Delhi
2. International Business: V Sharan, Pearson Education,
New Delhi

1.International Business: P S Rao Himalaya Publishing House,

REFERENCE
New Delhi
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5

Class Test x x
Quiz x x X
Assignment x x X

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i J k

Course Learning
5 4 1,2 3
Outcomes
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Banking & Insurance LT P

4 0 0
MODULE CODE MGMT3209
CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

The aim of this subject is to teach students to understand the basic concept of banking and Insurance.
1. To develop knowledge and understanding of banking & it’s functioning.
2. To impart knowledge of various functional areas of banking.
3. To understand risk management in banking & insurance sectors.
4. To understand the concept of insurance & investment arrangement.
5. To enable the students about different types of insurance plans & pension funds.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop the understanding of the concept of banking & its activity.
2. Helps to make them understand different function of different banks.
3. Knowledge of banking sectors & its product.
4. Ability to understand the nature of insurance & types.
5. Helps to understand about different schemes of insurance companies.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT

UNIT-I: Introduction to banking

Introduction to banking business: retail, corporate, rural and international; Non-banking
financial intermediaries; Types of advances and deposits in a bank; New dimensions and
products: credit, debit and smart cards; E-banking structure

UNIT-II: Banking concepts and regulations

Banking reforms and regulation, Banking Regulation Act, 1949, RBI Act 1934 and reserve
bank’s instruments of credit control;Deficiencies in Indian banking, banking sector reforms.

UNIT-III: Insurance concepts and regulations

Introduction to insurance, meaning and nature, purpose and need, principles, types,
terminology, new insurance product, present state of insurance industry in India;

UNIT-IV: Life insurance:

Life insurance: meaning and importance, types of plans, pricing, underwriting,
documentations, channels of distributions, policy servicing and settlement of claims,
understanding annual report of a life insurance company;

UNIT-V: Legal framework:

essentials of General Contract (Section 10) of Indian Contract Act, 1872, essential feature of
Insurance Contracts, salient features of Insurance Act, 1938, LIC Act, 194.56, GIC Act, 1972,
IRDA Act, 1999, Agency Law, Protection act 1986

UNIT-VI: Non-life insurance:

Non-life insurance: meaning and importance, types, understanding annual report of a non-
insurance company.Financial Inclusion, Concept, Financial Inclusion in India: Challenges,
Scope of Financial Inclusion in banking activities & financial
services,
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

RECOMMENDED BOOKS
2. Insurance Principles and Practice: M N MishraS. Chand
and Sons, New Delhi
TEXT BOOK 3. Banking Theory Law and Practice: K P M Sundharam
Sultan Chand and Sons, New Delhi

1. Commercial Bank Management: E W Read

REFERENCE Harper and Row Publishers, New York

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5

Class Test x x X
Quiz x X
Assignment x x
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k

Course Learning
1 2 3 4
Outcomes

Capital Market L T P
4 0 0

MODULE CODE MGMT3210

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs.
LAST REVISION DATE

OBJECTIVE

The aim of this subject is to teach students to understand the basic concept of Capital Market.

1. To develop knowledge and understanding of capital market & it’s functioning.

2. To familiarize the students with mechanics of stock market.
3. To understand various instruments traded in capital market.
4. To understand the concept of primary & secondary market.
5. To enable the students about different types of mutual funds.

LEARNING OUTCOMES

Following this course student will be able to:

1. Develop the understanding of the concept of capital market.
2. Helps to make them understand different function of capital market
3. Knowledge of different methods for issuing shares in primary methods.
4. Ability to understand the nature of stock market.
5. Helps to understand about different schemes of mutual fund.

MODULE CONTENT

UNIT-I:
Need for investment, Investment alternatives; Overview of Capital Markets – Capital market
participants, governing rules, Intermediaries, features of developed capital market in India,
reforms in the capital market in India.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

UNIT-II:
Regulatory framework of capital market, capital market instruments and innovation in
financial instruments.
UNIT-III:
Primary capital market scenario in India, primary market intermediaries, primary market
activities, methods of raising resources from primary market.
UNIT-IV:
secondary market scenario in India, organization and management, trading and settlement,
listing of securities, stock market index, steps taken by SEBI to increase liquidity in the stock
market; Major exchanges in India.
UNIT-V:
Meaning, need and benefits of depository system in India, depository process, internet
initiatives at NSDL; Overview of NSDL – Key features of depository system, difference
between bank and NSDL, legal framework, functions of depositories, services from
NSDLdifference between demat and physical share.
UNIT-VI:
Role and policy measures relating to development banks, Major development banks in India,
Mutual funds, investor protection

RECOMMENDED BOOKS
1. Pathak, Bharati V, The Indian Financial System,
Pearson Education
2. Khan, M. Y, Indian Financial System, Tata
TEXT BOOK
McGraw Hill
3. Bhole, L M, Financial Institutions and Markets,
Tata McGraw Hill
REFERENCE 1. Gurusamy, Financial Markets and Institutions, 3rd
edition, Tata McGraw Hill.

METHODS OF TEACHING AND STUDENT LEARNING

The subject is delivered through lectures, on-line support, text book / course material reading and
practical exercises. Some videos will be shown to demonstrate certain concepts and research areas will be
discussed.Resource material is provided with the help of PDM Educational Directory Services (PEDS).
ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for theory.
Theory:
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Assessment # Type Of Assessment Per Semester Maximum Mark

1. Class Test 4 05
2. Sessional Test 2 20
3. Group Discussion 4 05
4. End Semester Exam 1 70

EVALUATION
At the end of semester, Subjectteacher will submit an evaluation report. The purpose of this report is to
identify aspects that will be highlighted by students and faculty’s feedback for the subject with respect to
its strengths as well as those areas which could be improved. The review report contains the following:
 Approved refinement decisions due for implementation,
 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analysed, actions taken as a result of this process and are communicated
to the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Public Relations and Corporate Image LT P

4 0 0

MODULE CODE MGMT3211

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

A study of the subject matter presented in this course will enable the student to understand the basic
concepts in event management which will be help in exposed to modern business world, understand
modern business practices, forms, procedures and functioning of various business organizations

1. To develop knowledge and understanding of public relations.

2. To understand the role of media in making PR.
3. To understand the concept and principle of practical PR.
4. To understand the Consumer relations Ethics in PR.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop the deep understanding of PR.
2. Helps to make them understand about the role of media in making good PR and corporate
image.
3. Knowledge of the concept ofOpen system model of public relations.
4. An ability toknow the principles of Public relation for government and private sector .
5. Ability to understand various issues and problems arises in PR and corporate image.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT
Unit 1: Basic concepts
Development of public relations: meaning, nature and scope, elements, human relations,
empathy, persuasion and dialogue, Indian context, organization of a PR department.

Unit 2: Public opinion

Open system model of public relations, factors influencing formation of attitudes, governors
of opinion change, generators of opinion change, principles, role of opinion leaders, principles
of persuasion; Issue management.

Unit 3: Role of media

Tools and media: internet and intranet, newspapers, magazines, radio and TV, publicity,
propaganda and campaigns.

Unit 4: Principles of practical PR

Public relation for government; Public relation for private sector, public relation for public sector;
Interaction between management and employee internal communication media, PR for general public
Role for mass media, Marketing, Advertising & public relation

Unit 5: Politics PR and Corporate

PR and media press relation, Financial PR, International PR; Dealing with parliamentary, committees ;
PR in crisis management, PR & social marketing, Distributor-dealer relation ; Supplier relation,
Community relation, Government relation, Consumer relations Ethics in PR: codes of professional
conduct & ethics, Role of professional Organization; Legal consideration of Public relation:
Unit 6: Public relations problem analysis
Defining public relations problem, planning and programming, action and communications
strategy, evaluation program.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

RECOMMENDED BOOKS
Text/Reference Books:
1. Principles Of Public Relations: C Rayendu and K R
Balan Himalaya Publishing House, New Delhi
TEXT BOOK 2. Effective Public Relations Management- A Guide To
Corporate Survival: Winer Park Jaico Publications, New
Delhi

1. Practical Public Relation: Sam Black

Universal Books, New Delhi
REFERENCE 2. Handbook Of Public Relations In India: D Mehta
Allied Publications, New Delhi

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5

Class Test x x X
Quiz x X
Assignment x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k

Course Learning
1 2 5 4
Outcomes

 Actions taken based on previous subject review,

 Problems encountered in the subject delivery,

 Suggested remedies / corrective measures, and

 Report discussed and analysed, actions taken as a result of this process and are communicated
to the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Indian Economy L T P
4 0 0

MODULE CODE MGMT3212

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

The aim of this subject matter will enable the student to understand the basics of Indian Economy. It will
acquaint them with various concepts of Indian Economy.

1. To provide knowledge and understanding of Indian Economy.

2. To identify the concepts used in Indian Economy.
3. To examine the components of Indian Economy.
4. To understand the functioning of Indian Economy.

LEARNING OUTCOMES

Following this course students will be able to:

1. Familiarize the students with concepts of the Indian Economy.
2. Develop the understanding of Indian Economy.
3. This will open the horizons of the students in understanding the functioning of Indian Economy.
4. Ability to understand the behaviour and impact of various economic factors.
5. Ability to identify and analyse economic problems.

MODULE CONTENT
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

UNIT-I: Structure of Indian Economy

Concept of Economic Growth and Economic Development, Growth and Development.
Basic Characteristics of Indian Economy Changes in structure of Indian Economy
(Primary Sector, Secondary Sector & Tertiary Sector). Trends in National Income
Occupational Distribution, Work Force Participation and Changes in Occupational
Structure in India.
UNIT-II: Planning and Economic Development
Objective of Economic Planning in India, Tenth Five Year Plan. Industrial Policy-1991,
Disinvestments of Public Enterprises.
UNIT-III: Economic Problems
Poverty, Inequality, Parallel Economy, Unemployment,
Concentration of Economic Power, Balanced Regional Development, Low Capital
Formation and Industrial Sickness.

UNIT-IV: Indian Economy and Foreign Trade

Concept, Significance, Foreign Exchange Reserve, Balance of Payment, Balance of
Trade, Export Import Policy (2002-2007), Foreign Exchange Management Act (FEMA),
Export Promotion and Qualitative Restrictions.

UNIT-V: Role of service and entrepreneurial sector

Service and Entrepreneurial Sector, role of Commercial Bank and Financial Institutions, Role of
Small Scale Industries in Indian Economy.

UNIT-VI: Indian Economy- Emerging Issues

WTO & Indian Economy (Emerging Areas), GATT, TRIMS, TRIPS, Foreign Direct
Investment, Portfolio Investment & Foreign Institutional Investors.

RECOMMENDED BOOKS
1. Dhingra, I.C.; Indian Economy, Sultan Chand, 2003
TEXT BOOKS 2. Aggarwal, A.N., Indian Economy, Vishwa Prakashan, 2003.

1. Mishra, S.K. & V.K. Puri; Problems of Indian Economy,

Himalaya
REFERENCES Publishing House, 2003.
2. Datt, Ruddar; Sundhram, Indian Economy, Sultan Chand,
2003.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6

Class Test x x
Quiz x x
Assignment x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k

Course Learning
1 3 5 4 2
Outcomes
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

EVALUATION
At the end of semester, Subject teacher will submit an evaluation report. The purpose of this report is to
identify aspects that will be highlighted by students and faculty’s feedback for the subject with respect to
its strengths as well as those areas which could be improved. The review report contains the following:
 Approved refinement decisions due for implementation,
 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analysed, actions taken as a result of this process and are communicated
to the main stakeholders
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

SEMESTER VI
Marks
Module Category Sub Course Name L T P C
Code Category Inte- Exter-
nal nal Total
MGMT3113 M PC LEADERSHIP & CHANGE 3 0 0 3 30 70 100
MANAGEMENT
MGMT3114 M PC COMPANY LAW 4 0 0 4 30 70 100
CSEN0122 M PC E-COMMERCE 3 0 2 4 30 70 100

CSEN0123 M PC E-COMMERCE LAB 0 0 2 1 25 25 50

MGMT3115 M PC FOUNDATION COURSE IN 1 0 0 1 30 70 100

COGNITIVE AND SOCIAL
MEDIA ANALYTICS
MGMT3116 M PC FOUNDATION COURSE IN 0 0 2 1 25 25 50
COGNITIVE AND SOCIAL
MEDIA ANALYTICS LAB
MGMT3117 M PD MAJOR PROJECT 0 0 8 4 50 50 100
(INDIVIDUAL)
M PE ELECTIVE-VII 4 0 0 4 30 70 100
M PE ELECTIVE-VIII 4 0 0 4 30 70 100
ENVS0101 P AE ENVIRONMENTAL 2 0 0 2 25 50 75
SCIENCE
MGMT3108 P CI CREATIVITY AND 0 0 0 1 25 25 50
INNOVATION
TOTAL CREDITS 21 0 14 29 330 595 925

L = Lecture PROGRAMME ELECTIVE-VII

MGMT32 EVENT MANAGEMENT
T = Tutorial 18
MGMT32 CONSUMER PROTECTION
P = Practical 19
C = Credit Point
PRO RAMME ELECTIVE-VIII
MGMT32 SERVICE MARKETING
20
MGMT32 PERSONAL SELLING AND
21 SALESMANSHIP
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

SEMESTER VI
Company Law
L T P
4 0 0

MODULE CODE MGMT3114

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE
The objective of the course is to impart basic knowledge of the provisions of the Companies
Act 2013 and to give an insight on company laws .
1. To provide knowledge and understanding of the company laws and national company
laws.
2. To provide understanding of documents regarding company registration ..
3. To provide the knowledge regarding dividend decision and auditors.
4. To provide understanding the classification of meetings and management.
5. To provide knowledge and procedure of the winding up.

LEARNING OUTCOMES

Following these course students will be able to:

1. Develop the understanding of significance of corporate laws.

2. Ability to understand different type of documents required for registration .
3. Ability to analyse the dividend decision and provision of payments.
4. Ability to analyze the management, directors and meetings.
5. Ability to know the concept and procedure of winding up.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

UNIT-Introduction
Characteristics of a company; lifting of corporate veil; types of companies including one
person company, small company, associate company, dormant company, producer company,
illegal association; formation of company, promoters and their legal position, pre
incorporation contract and provisional contracts; on-line registration of a company.

UNIT –II Documents

Memorandum of association and its alteration, articles of association and its alteration,
doctrines of constructive notice and indoor management ,relationship and distinction between
MOA and AOA, Prospectus, shelf prospectus and red herring prospectus, mis-statement in
prospectus and their consequences .
UNIT-III Management
Meaning, qualification, disqualification ,women director ,appointment and removal of
directors; duties and liabilities of directors; remuneration of directors; distinction between
managing director and manager; distinction between managing director and whole time
director ;Meaning, need and current development in corporate governance.
UNIT-III Management
Meaning, qualification, disqualification ,women director ,appointment and removal of
directors; duties and liabilities of directors; remuneration of directors; distinction between
managing director and manager; distinction between managing director and whole time
director ;Meaning, need and current development in corporate governance.
UNIT-IV Membership and Meetings
Definition of member; members and share holders; modes of acquiring membership;
termination of membership; rights and liabilities of a member. Meetings of shareholders and
board; types of meetings, convening and conduct of meetings, requisitions of valid meeting;
voting, proxy and resolutions, minutes , postal ballot, meeting through video conferencing.
UNIT-V Dividend and Audit
Meaning of dividend; sources of dividend payments; declaration of dividend; payment of
dividend; unpaid and unclaimed dividends. Appointments, qualifications and remunerations
of auditors; power, duties and obligations of auditors , Audit committee, Auditors report ,
Inspection and investigations.
UNIT-VI Winding up
Meaning and modes of winding up ; grounds for winding up by the tribunals; types of
voluntary winding up; consequences of voluntary winding up; appointment, power and duties
of a liquidators in winding up. Meaning and nature of Contributor’s liability. Me aning and
dissolution of defunct company.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

RECOMMENDED BOOKS

1. MC Kuchhal, Modern Indian Company Law, Shri

Mahavir Book Depot (Publishers), Delhi.
2. GK Kapoor and Sanjay Dhamija, Company Law, Bharat Law
House, Delhi.
TEXT BOOK
3. Anil Kumar, Corporate Laws, Indian Book House, Delhi
4. Company Law: Ashok Kumar Vikas Publishing House (P)
Ltd, 5-Ansari Road, Delhi

1. Reena Chadha and Sumant Chadha, Corporate Laws, Scholar

Tech Press, Delhi.
2. Avtar Singh, Introduction to Company Law, Eastern Book
Company
REFERENCE
3. Ramaiya, A Guide to Companies Act, LexisNexis, Wadhwa
and Buttersworth.
4. Manual of Companies Act, Corporate Laws and SEBI
Guideline, Bharat Law House, New Delhi,.

METHODS OF TEACHING AND STUDENT LEARNING

This subject will be evaluated for a total of 100 marks for theory.

Theory:
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Assessment # Type Of Assessment Per Semester Maximum Mark

1. Class Test 4 5

2. Sessional Test 2 30

3. Group Discussion 4 5

4. End Semester Exam 1 60

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5

Class Test x x x
Quiz x x x
Assignment x x X

MAPPING OF COURSE LEARNING OUTCOMES

Program
a b c d e f g h i j k
Outcomes

Course Learning
1.5 1 2,3,4
Outcomes

EVALUATION

At the end of semester, Subject teacher will submit an evaluation report. The purpose of this
report is to identify aspects that will be highlighted by students and faculty’s feedback for the
subject with respect to its strengths as well as those areas which could be improved. The review
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

report contains the following:

 Approved refinement decisions due for implementation,

 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analysed, actions taken as a result of this process and are
communicated to the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

E-COMMERCE LT P
4 0 0
MODULE CODE CSEN0122
CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE
A study of subject matter presented in this course will enable the students to understand the
importance of database systems for business management, and to gain a practical orientation to
database development and maintenance of IT infrastructure and payment systems, understand e-
commerce and data security
1. To develop knowledge and understanding of E-Commerce.
2. To understand different types of E-Commerce.
3. To understand the different types of E-payment and their applications.
4. To understand the concept ofE-advertising.
5. To enable the students about different E-Commerce technology used in different field.
6. To develop knowledge of E-Commerce application in business.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop the understanding of basic anatomy of E-Commerce.
2. Helps to make them understand various types of E-Commerce.
3. Knowledge of electronic payment option and various types used in business.
4. An ability to understand the use of E-advertising in current scenario.
5. Ability to understand technology of E-Commerce in the field of business.
6. Helps to get knowledge about use of E-Commerce in different field
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT
Unit 1: Basic concepts
Introduction: meaning, nature, concepts, advantages and reasons for transacting online,
categories of e-commerce; Planning online business: nature and dynamics of the internet, pure
online vs. brick and click business, assessing requirement for an online business, designing,
developing and deploying the system, one to one enterprise.

Unit 2: IT and payment systems

Technology for online business – internet, IT infrastructure; Middleware contents: text and
integrating e-business applications; Laws.

Unit 3: Applications of E-Commerce

Applications in e-commerce – e-commerce applications in manufacturing, wholesale, retail
and service sector.

Unit-4 Virtual organizations

Virtual existence: concepts, working, advantages and pitfalls, workface, work zone and
workspace and staff less organization;

Unit-5 Online payment mechanism

Electronic payment systems, payment gateways, visitors to website, tools for promoting
website; Plastic money: debit card, credit card
Unit-6 E-commerce model
E-commerce model for a middle level organization: the conceptual design, transaction
handling, infrastructure and resources, system flow chart; Security in e-commerce: digital
signatures, network security, data encryption secret keys, data encryption.

RECOMMENDED BOOKS
Text Books :
1. E-Commerce: C V S Murthy
Himalaya Publications, New Delhi
TEXT BOOK
2. Managing Your E-Commerce business: Brenda Kienan
Prentice Hall of India, New Delhi
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

1. Understanding E-Commerce: D Kosiur

Prentice Hall of India, New Delhi
2. E-Commerce-Strategy, Technologies and Applications:
REFERENCE D Whiteley
Tata McGraw Hills, New Delhi

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100marks.
Theory: 50 Marks Practical : 50marks
Assessment # Type Of Assessment Per Semester Maximum Mark
1. End Semester Exam 1 50

Practical:
Assessment # Type Of Assessment Per Semester Maximum Mark
1 Internal Assessment 2 25
2 External Assessment 1 25

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for theory.
Theory:
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Assessment # Type Of Assessment Per Semester Maximum Mark

1. Class Test 4 5
2. Sessional Test 2 20
3. Group Discussion 4 5
4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6

Class Test x x
Quiz x x
Assignment x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f G h i j k
Course Learning
3
Outcomes

Environmental Science L T P
2 0 0

MODULE CODE EMVS0101

CREDIT POINTS 2
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

Astudy of the subject matter presented in this course will enable the student to understand the
basis of environment and its functioning. Especially the last unit is based on field activities that
would provide student first-hand knowledge on various local environmental aspects. This moves
out of the scope of the text book mode of teaching into the realm of real learning in the field,
where the teacher merely acts as a catalyst to interpret what the student observes or discovers in
his/her own environment.

Objectives

1. To train studentsto locate and comprehend relationships between the natural, social and cultural
environment.
2. To develop an understanding based on observation and illustration, drawn from lived experiences and
physical, biological,social and cultural aspects of life, rather than abstractions.
3. To create cognitive capacity and resourcefulness to make them curious about social phenomena, starting
with the familyand moving on to wider spaces
4. To develop an awareness about environmental issues.
5. To engage them in exploratory and hands-on activities to acquire basic cognitive and psychomotor skills
throughobservation, classification, inference, etc.

LEARNING OUTCOMES
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Following this course students will be able to:

1. Understand key concepts from economic, political, and social analysis as they pertain to the
design and evaluation of environmental policies and institutions.
2. Appreciate concepts and methods from ecological and physical sciences and their application in
environmental problem solving.
3. Appreciate the ethical, cross-cultural, and historical context of environmental issues and the
links between human and natural systems.
4. Reflect critically about their roles and identities as citizens, consumers and environmental
actors in a complex, interconnected world.

MODULE CONTENT

Unit – 1 Introduction to environmental studies

Multidisciplinary nature of environmental studies , Scope and importance

Unit 2 : Ecosystems
Concept of an ecosystem, Structure and function of an ecosystem, Energy flow in an
ecosystem: food chains, food webs and ecological pyramids, Ecological succession.
Case studies of the following ecosystems :
a) Forest ecosystem
b) Grassland ecosystem
c) Desert ecosystem
d) Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)

Unit 3 : Natural Resources : Renewable and Non-renewable Resources

Land resources and land usechange: Land as a resource, land degradation, landslides (natural
& man-induced), soil erosion and desertification; Forests & forest resources: Use and over-
exploitation, deforestation, case studies;Energy resources: Renewable and non-renewable
energy sources, use of alternate energy sources, growing energy needs, case studies.


Unit 4 : Biodiversity and Conservation
Levels of biological diversity : genetic, species and ecosystem diversity; Biogeographic zones
of India; Ecosystem and biodiversity services: Ecological, economic, social, ethical, aesthetic
and Informational values ; Biodiversity patterns and global biodiversity hot spots; India as a
mega-biodiversity nation; Endangered and endemic species of India
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Unit 5 : Environmental Policies & Practices

Concept of sustainability and sustainable development; Water conservation & watershed
management; Climate change, global warming, acid rain, ozone layer depletion; Disaster
management : floods, earthquake, cyclones and landslides; Wasteland reclamation;
Environment Protection Act ; Air (Prevention and Control of Pollution) Act; Water
(Prevention and control of Pollution) Act ; Wildlife Protection Act ; Forest Conservation Act ;
Issues involved in enforcement of environmental legislation; Environment: rights and duties.

Unit 6 : Human Population and the Environment

Population growth, demographic variation among nations; Environment, human health and
welfare; infectious and lifestyle diseases in contemporary world; Value Education:
Environmental ethics; Environmental communication and public awareness, case studies.
Field work
• Visit to an area to document environmental assets river/ forest/ grassland/ hill/
mountain
• Visit to a local polluted site-Urban/Rural/Industrial/Agricultural
• Study of common plants, insects, birds.
• Study of simple ecosystems-pond, river, hill slopes, etc.

RECOMMENDED BOOKS
1 Brunner RC, 1989, Hazardous Waste Incineration,
McGraw Hill Inc. 480pgs.
2 Carson, Rachel. 1962. Silent Spring (Boston: Houghton
TEXT BOOK Mifflin, 1962), Mariner Books, 2002
3 Cheney, J. 1989. Postmodern environmental ethics.
Environmental Ethics 11: 117-134.

1. Rosencranz, A., Divan, S. & Noble, M.L.. Environmental

law and policy in India. 2001. Tripathi 1992.
2. Rothmun, H.K. 1998. The Greening of a Nation?
REFERENCE
Environmentalism in the United States since 1945.
3. Sengupta, R. 2003. Ecology and economics (OUP): An
approach to sustainable development." OUPCatalogue.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4

Class Test x x x
Quiz x x x
Assignment x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i J K
Course Learning
1 3 2, 3
Outcomes
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

 Approved refinement decisions due for implementation,

 Actions taken based on previous subject review,
 Problems encountered in the subject delivery,
 Suggested remedies / corrective measures, and
 Report discussed and analysed, actions taken as a result of this process and are communicated
to the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Event Management LT P
4 0 0
MODULE CODE MGMT3218
CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVE

1. To develop knowledge and understanding of event management.

2. To understand different forms of event management.
3. Get familiar with various event management practices and policies
4. To understand planning tools, dress codes, staging and staffing activities

LEARNING OUTCOMES

Following this course students will be able to

1. Develop the understanding of event management.
2. Helps to make them understand different types of planning of event.
3. Knowledge of marketing of events management.
4. An ability to face multitasking and managing meetings.
5. Ability to understand the financial management of event management
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT

Unit 1: Basic concepts

Basic Concepts of events: historical perspectives, sizes and types, event team, code of ethics,
principles.
Unit 2: Planning of events
Aim, mission and objectives, preparing event proposal, use of planning tools, protocols, dress
code, staging.

Unit 3: Marketing of events

Nature of event marketing, process, marketing mix, sponsorship, image, branding,
advertising, publicity.

Unit 4: Financial management of events

Emergency planning, incident reporting; Budget, BE point, cash flow analysis, PandL
statement, balance sheet, panic payments, financial control system.

Unit-5 Staffing & developments

Staffing, event leadership traits and characteristics, group developments, managing meetings
and communications.

Unit-6 Concept and designing

Concept and designing, analysis and logistics, feasibility, keys to success and swot analysis
Event safety, crowd management.

RECOMMENDED BOOKS
Text/Reference Books:
1. Event Management: Lynn Van Der Wagen and
TEXT BOOK
Brenda R Carlos Pearson Education, New Delhi

2. Successful Event Management: Anton Shone and

REFERENCE Bryn Parry Cengage Publications, New Delhi
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5

Class Test x x
Quiz x x
Assignment x x X

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j K
Course Learning
1 2,5 4
Outcomes
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

 Actions taken based on previous subject review,

 Problems encountered in the subject delivery,

 Suggested remedies / corrective measures, and

 Report discussed and analysed, actions taken as a result of this process and are communicated
to the main stakeholders.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Consumer Protection L T P
4 0 0

MODULE CODE MGMT3219

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES :

The aim of this subject is to teach students to understand the basic concept of consumer and legislation
related with consumer protection.
1. To understand the basic concept of consumer.
2. To develop knowledge and understanding of consumer rights.
3. To understand the different provisions of consumer protection act (CPA).
4. To understand the various provisions of MRTP act.
5. To acquaint the students about the development in consumer protection movement.
6. To enhance the knowledge of students about the concept of consumer awareness.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop the conceptual understanding of consumer.
2. Helps to make them understand different rights of consumer.
3. Enable the students to recognize the organizational set up for consumer protection under
CPA
4. An aptitude to bring consumer awareness through media and government.
5. Ability to understand the basis of consumer information.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT

UNIT-I:
Concept and types of consumer, need for consumer protection; approaches to consumer
protection; doctrines of caveat emptor and caveat venditor

UNIT-II:
Measures for consumer protection in India; basic provisions of the Consumer Protection
Act.(CPA)1986; organizational set up for consumer protection under CPA

UNIT-III:
Role of voluntary consumer organizations; formation and registration of a voluntary consumer
organization, business self-regulation, consumer awareness – role of media and government

UNIT-IV:
Recent developments in consumer protection movement; consumer information and
knowledge as means of protection; sources of consumer information, ethical marketing as an
instrument of consumer protection

UNIT-V:
Procedure of filing a complaint; relief available, Competition Act – Provisions relating to
consumer protection, Role of Advertising Standard Council of India in consumer protection.

UNIT-VI:
Consumer buying motives, RTI Act 2005 : Purpose, Right to Information and Obligation,
Concept of consumer’s sovereignty; basic consumer rights

RECOMMENDED BOOKS
1. Aaker and Day (eds.), Consumerism: Search for the
Consumer Interest
TEXT BOOK 2. Gulshan, Consumer Protection and Satisfaction: Legal
and Managerial Dimensions
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

1. Verma Y.S. and C. Sharma, Consumerism in India,

REFERENCE AnamikaPrakashan, Delhi
2. Aggarwal, Consumer Protection in India

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for theory.
Assessment # Type Of Assessment Per Semester Maximum Mark
1. Class Test 2 05
2. Sessional Test 2 25
3. Group Discussion 2 05
4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6

Class Test x x
Quiz x x
Assignment x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning
2 3 4 1 5
Outcomes
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Service Marketing LT P
4 0 0

MODULE CODE MGMT3220

CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

The aim of this subject is to enable the student to understand the concept, process and importance of
service sector. To familiarize the students with different services and prepare them with requisite skills
to manage services.

1. To understand the fundamentals of consumer & industrial services..

2. To enhance the awareness of the students related to consumer decision making process.
3. To recognize value of service sector in business.
4. To enable the students to express their ideas and feelings comfortable.
5. To enable the students to be efficient in service marketing mix.
6. To aware students about global and Indian scenario in service sector.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop the understanding & importance of consumers.

2. Enhance ability to utilize key differentiators of service in manufacturing industries.
3. Acquire knowledge about service marketing mix.
4. Acquire knowledge about service life cycle in different fields.
5. Acquire knowledge to be presentable in service marketing triangle.
6. Helps to make them efficient in pricing a service .product.
7. Develop themselves as a dynamic personality with service quality models.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT

UNIT- I:Introduction to services

Introduction : nature, characteristics; Classification of services; Consumer versus industrial services;
Global and Indian scenario in services sector: importance of services marketing; Service as key
differentiator for manufacturing industries, services marketing mix: 7 Ps of services marketing mix;
Product-service continuum; Standalone service products; Service life cycle; Distribution: strategies,
distribution; Role of internet

UNIT-II: Marketing of services and capacity planning

Promotion: objective, personnel selling, advertising and sales promotion, role of relationship marketing;
Pricing: pricing a service product, demand variation and capacity constraints; Capacity planning, changes
in demand, reshaping demand using effective pricing; Role of service employees; Services marketing
triangle, Service profit chain; Concept of service encounter: moment of truth; Training and development
of employees, motivation and empowerment. .

UNIT-III: Service quality management

Customer satisfaction and service quality: monitoring and measuring customer satisfaction, order taking
and fulfillment; Service guarantee : handling complaints; defects, failures and recovery; Quality in
services, service performance evaluation; Service quality models: Parsuraman-Zeithamal-Bitner (PZB)
Gaps Model, SERVQUAL, and SERVPERF – Gronroos model; Technology and service strategy, e-
services.

UNIT -IV: Service process management

Physical evidence: nature, importance, service scopes; Process: service as a process and as a system,
different process aspects and managerial challenges, strategies for managing inconsistency, customer
services, customers as ‘co-producers’; Self-service technologies.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

UNIT-V :Healthcare and information technology enabled services

Hospitals – Evolution of Hospital Industry – Nature of Service – Risk involved in Healthcare Services –
marketing of medical services – Hospital extension services – Pharmacy, nursing – Medical Transcription.
ITES: Introduction – Growth, Types, Job opportunities.

UNIT-VI: Banking and insurance services

Banking - Introduction – Traditional Services – Modern Services – Recent Trends in Banking Services.
Insurance - Introduction – Meaning and Definition of Insurance – Types of Insurance – Life Insurance –
Products of Life Insurance – General Insurance – Types of General Insurance – Insurance Agents and
other Intermediaries.

RECOMMENDED BOOKS
TEXT BOOK 1. RamgopalVerma, Services Marketing, Galgotia Publications,
New Delhi
2. Audrey Gilmore , Services Marketing and Management, Sage
Publications, New Delhi
REFERENCE 1. Shanker, Ravi; Services Marketing – the Indian Perspective;
Excel Books, New Delhi; First Edition; 2002
2. Dutta : Service Management, I.K. International.

METHODS OF TEACHING AND STUDENT LEARNING

ASSESSMENT METHODOLOGIES:
This subject will be evaluated for a total of 100 marks for theory.
Theory:
Assessment # Type Of Assessment Per Semester Maximum Mark
1. Class Test 4 5
2. Sessional Test 2 20
3. Group Discussion 4 5
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

4. End Semester Exam 1 70

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5 6 7

Class Test x x x
Quiz x x
Assignment X x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
1,
Course Learning
3,4 2 6,7
Outcomes
,5

 Approved refinement decisions due for implementation,

Personal selling and salesmanship L T P

4 0 0
MODULE CODE MGMT3221
CREDIT POINTS 4
FORMATIVE ASSESMENT MARKS 30
SUMMATIVE ASSESMENT MARKS 70
END SEMESTER EXAM DURATION 3 hrs
LAST REVISION DATE

OBJECTIVES:

The aim of this subject is to enable the student to understand the concept, process and
importance of personal selling. It helps to familiarize students with theories, and process
related to personal selling and salesmanship.

1. To understand the basic concept of personal selling and salesmanship.

2. To understand the process, theories and scope of personal selling.
3. To enable the students to understand the steps followed in personal selling.
4. To enable the students to be aware about the role and reporting procedure of sales
personnel.
5. To understand various ways to compensate and motivate the sales personnel.

LEARNING OUTCOMES

Following this course students will be able to:

1. Develop the understanding of the concept of personal selling and salesmanship.
2. Understand the process and future scope of personal selling.
3. Acquire Knowledge of steps involved in personal selling and salesmanship.
4. Recognize and identify the role of sales personal and their importance for business.
5. Evaluate the compensation and motivation procedure provided to sales personnel.
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

MODULE CONTENT

Unit- 1: Personal selling

Objective, Nature, Importance, Process and Scope of personal selling; sales quota and sales
territory

Unit-2: Theories of Personal Selling

AIDAS Theory, Right set of circumstances Theory, Buying formula theory; Difference between
Advertising & Personal Selling.

Unit-2: Steps in Personal Selling:

Prospecting, pre approach, Approach , Presentation and demonstration, Handling Objectives,
Closing and Follow up

Unit-3: Roles of sales personnel

Duties and Responsibilities of Sales Personnel, Functions Attributes and characteristics of effective
sales staff.
UNIT -4: Reporting procedure
Handling daily sales task, sales manual, Travel plan preparations, Preparations of periodic
reports, sales meetings.

UNIT-6: Compensation and Motivation of salesmanship

Training of sales personnel, sales force motivation; compensation and motivation of
salesmanship, Selling as a Career: Advantages and Disadvantages, Career Opportunities in
future.

RECOMMENDED BOOKS
TEXT BOOK 1. An Introduction to Marketing Dr. B.Varadharajan and
Dr.D. Amarchand
2. Marketing Management by Philip Kotler
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

REFERENCE
1. Sales and Distribution Management by Dr.S.L. Gupta
2. Sales and Distribution Management: K.K Havaldar and
VM Cavale Tata McGraw Hill, New Delhi

METHODS OF TEACHING AND STUDENT LEARNING

MAPPING OF ASSESSMENT METHODS AGAINST THE LEARNING OUTCOMES

Theory:

Assessments 1 2 3 4 5
Class Test x x
Quiz x x x
Assignment x x x

MAPPING OF COURSE LEARNING OUTCOMES

Program Outcomes a b c d e f g h i j k
Course Learning 2 4
PDM UNIVERSITY
Faculty of Commerce and Management Studies
Department of Management Studies
Bachelor of Business Administration (Business Analytics)

Outcomes

 Approved refinement decisions due for implementation,

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