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    Marketing Question Paper at Jobschat - in

    Uploaded by

    Š Òű Vïķ
    The document provides 10 marketing-related questions with multiple choice answers. It tests knowledge of key marketing concepts and terms like sub-market, PLC, test marketing, trickle-down theory, BPO, AIDA, prospect customers, hire purchase system, SEM, and data warehouse. An additional set of 10 questions on general business and marketing topics is also provided, covering issues like branding, target markets, competitive positioning, direct selling agents, value-added services, and lead generation.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing Question Paper at Jobschat - in

    Uploaded by

    Š Òű Vïķ
    31 views6 pages
    The document provides 10 marketing-related questions with multiple choice answers. It tests knowledge of key marketing concepts and terms like sub-market, PLC, test marketing, trickle-down theory, BPO, AIDA, prospect customers, hire purchase system, SEM, and data warehouse. An additional set of 10 questions on general business and marketing topics is also provided, covering issues like branding, target markets, competitive positioning, direct selling agents, value-added services, and lead generation.

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    Marketing Question Paper @ Jobschat.in

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    The document provides 10 marketing-related questions with multiple choice answers. It tests knowledge of key marketing concepts and terms like sub-market, PLC, test marketing, trickle-down theory, BPO, AIDA, prospect customers, hire purchase system, SEM, and data warehouse. An additional set of 10 questions on general business and marketing topics is also provided, covering issues like branding, target markets, competitive positioning, direct selling agents, value-added services, and lead generation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views6 pages

    Marketing Question Paper at Jobschat - in

    Uploaded by

    Š Òű Vïķ
    The document provides 10 marketing-related questions with multiple choice answers. It tests knowledge of key marketing concepts and terms like sub-market, PLC, test marketing, trickle-down theory, BPO, AIDA, prospect customers, hire purchase system, SEM, and data warehouse. An additional set of 10 questions on general business and marketing topics is also provided, covering issues like branding, target markets, competitive positioning, direct selling agents, value-added services, and lead generation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Here are some solved questions based on Marketing Aptitude which will help you in all

    competitive exams.

    1. Sub market is also known as ______?


    1. Origin of market
    2. Merging of market
    3. Market segment*
    4. None of these
    2. What is the full form of ‘PLC’?
    1. Product life cycle*
    2. Product long cost
    3. Product life cost
    4. None of these
    3. Commercialisation of product is based on _______?
    1. Production
    2. Test Marketing*
    3. Pricing
    4. Wages
    4. Trickledown theory is associated with ___________?
    1. Brand
    2. Fashion*
    3. Patent
    4. None of these
    5. BPO stands for _________?
    1. Balance of payment
    2. Budget Product Online
    3. Business Process Outsourcing*
    4. None of these
    6. ‘AIDA’ is related to ________?
    1. Branding
    2. Packaging
    3. Advertising*
    4. None of these
    7. Who is Prospect Customers?
    1. Potential Customers*
    2. Present Customers
    3. Staf
    4. None of these
    8. Hire Purchase System is _______?
    1. A contract of sales
    2. Method of Pricing
    3. An agreement to sell*
    4. None of these
    9. SEM stands for _______?
    1. Search Engine Marketing*
    2. Sales Even Method
    3. Sales Even Organisation
    4. None of these
    10. What do you mean by Data Wave House?
    1. A Godown
    2. A shop selling computers
    3. A Showroom
    4. A system where data on customers is stored*

    Q. Who said, "The consumar is not a moron. She is your wife"?

    1) Martin Sorrel
    2) Philips Kotlar
    3) John Ogilvy
    4) A. Padamsee

    View Answer

    Ans: 3

    Q. Which of the following Bank is not a Public Sector Bank?

    1) IDBI Bank
    2) State Bank Of India
    3) Bharatiya Mahila Bank
    4) HDFC Bank

    View Answer

    Ans: 4
    Q. If you have the option of buying a refrigerator with 1 star, 3 star, 5 star rating given by
    BEE then which one you will prefer?

    1) 3 star
    2) 5 star
    3) 1 star
    4) Does not matter

    View Answer

    Ans: 2

    Q. An increase in the quantity supplied suggests -

    1) a rightward shift of the supply curve


    2) a leftward shift of the supply curve
    3) a movement up along the supply curve
    4) a movement down along the supply curve

    View Answer

    Ans: 1

    Q. Delivery Channel means

    1) maternity wards
    2) handing over the products to the buyers
    3) places where products are made available to the buyers
    4) All of these

    View Answer

    Ans: 3
    Q. A situation of monopoly in the market refers to

    1) One seller one buyer


    2) Many seller one buyer
    3) Many seller many buyer
    4) One seller many buyer

    View Answer

    Ans: 4

    Q. A good Brand can be built up by way of

    1) Customer grievances
    2) Break down of IT support
    3) Old age
    4) Consistent offering of good services

    View Answer

    Ans: 4
    Q. The target market for Debit Cards is

    1) All existing account-holders


    2) All agriculturists
    3) All DSAS
    4) All vendors

    View Answer

    Ans: 1

    Q. The competitive position of a company can be improved by

    1) Increasing the selling price


    2) Reducing the margin
    3) Increasing the cost price
    4) Ignoring competitors

    View Answer

    Ans: 2

    Q. A Direct Selling Agent (DSA) is required to be adapt in ___________


    1) Surrogate Marketing
    2) Training Skills
    3) Communication Skills
    4) Market Research

    View Answer

    Ans: 3

    Q. Effective Selling Skills depends on ______________


    1) Number of language known to the DSA
    2) Data on marketing staff
    3) Information regarding IT market
    4) Knowledge of related markets
    Q. Value added services means

    1) Low cost products


    2) High cost products
    3) Additional services for the same cost
    4) Giving discounts

    View Answer

    Ans: 3

    Q. Leads can be best sourced from _________

    1) Foreign customers
    2) Yellow pages
    3) Dictionary
    4) List of vendors

    View Answer

    Ans: 2

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