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Leaflets

The document discusses the purpose and planning of leaflets. It begins by defining leaflets as concise, one or multi-page informational or promotional documents. It then covers standard leaflet sizes, design elements like headlines and images, and how to plan leaflets by understanding your purpose and audience, determining key messages, and organizing information hierarchically. The document emphasizes writing concisely, using visual elements, including contact details, testing leaflets, and evaluating their effectiveness in achieving goals.

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Masood Mughal
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68 views13 pages

Leaflets

The document discusses the purpose and planning of leaflets. It begins by defining leaflets as concise, one or multi-page informational or promotional documents. It then covers standard leaflet sizes, design elements like headlines and images, and how to plan leaflets by understanding your purpose and audience, determining key messages, and organizing information hierarchically. The document emphasizes writing concisely, using visual elements, including contact details, testing leaflets, and evaluating their effectiveness in achieving goals.

Uploaded by

Masood Mughal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TOPIC

Unlocking the Power of Leaflets: Design,


Purpose, and Planning
Presented to:
Ma’am Faiza Anum
Presented by:
Ayesha Saddique 14
Faiza Ali 18
Laiba Latif 29
Shamsa Alam 48
Wajiha Liaquat 56

Department of Software Engineering


Semester 5
Outline

 What is leaflet?
 Why called leaflets?
 Purpose of leaflet
 Standard sizes for leaflets
 Design and Layout of Leaflets
 Planning Leaflets in Technical Writing
 Key Tips for Leaflet Success
What is a Leaflet?

 Definition: A leaflet is a concise, one or multi-page document used for informational or


promotional purposes.

 Characteristics: Typically one sheet or a few sheets, often folded, containing essential
information.

 Versatility: Used in marketing, public information, events, and more.


Why Called Leaflets?

 The term “leaflet” is derived from the fact that these printed materials
are often small, lightweight, and designed to be easily distributed or
handed out, much like the leaves of a tree. The word “leaflet” is a
reference to the idea of a small, leaf-sized piece of information that
can be handed to someone quickly.
Purpose Of Leaflets

 Convey Information
 Promote Events
 Marketing and Advertising
 Raise Awareness
 Call to Action
 Brand Awareness
 Provide Contact Details
 Engage and Inform Audiences
Standard Sizes

 A4 (210 x 297 mm)


 A5 (148.5 x 210 mm)
 A6 (105 x 148.5 mm)
 DL (99 x 210 mm)
 Square (Various Sizes)
 Letter (8.5 x 11 inches)
 Legal (8.5 x 14 inches)
 Custom Sizes

Note: Choice of size according to the purpose of leaflet and target audience.
Design and Layout of Leaflets

 Headline
 Subheadings
 Images
 Text
 Color Scheme
 Whitespace
 Call to Action
 Contact Information
 Fold or Panels
 Testing
Planning Leaflets in Technical Writing

 Understand Your Purpose: Before creating a leaflet, you must understand its purpose.
Are you informing, instructing, promoting, or persuading? Having a clear purpose is essential.

 Identify Your Target Audience: Know who your leaflet is for. Understand their
demographics, interests, needs, and expectations. This information will guide your content and
design choices.

 Determine Key Messages: Decide on the main messages or information you want to
convey. Be concise and focus on the most important points. Prioritize the information based on
its relevance to the audience.

 Create a Hierarchy of Information: Organize the content in a logical order. Start with
an attention-grabbing headline or title, followed by subheadings, and then supporting text.
Ensure the flow is easy to follow.
Planning Leaflets in Technical Writing

 Use Visual Elements: Visual elements like images, diagrams, charts, and icons can
make your leaflet more engaging and help convey information more effectively. Ensure
that visuals are relevant and enhance the message.

 Write Concisely: Keep your text concise and to the point. Use clear and straightforward
language. Avoid jargon and technical terms that the audience may not understand.

 Design the Layout: Pay attention to the layout and design. Consider factors like font
style, size, and color. Use a consistent design that aligns with your organization’s branding.

 Include Contact Information: If the leaflet is for a business or organization, provide


contact information, such as a phone number, email address, or website, so readers can
reach out for more information.

 Review and Proofread: Thoroughly review and proofread your leaflet to ensure there
are no grammatical errors, typos, or inconsistencies. A well-presented leaflet enhances your
credibility
Planning Leaflets in Technical Writing

 Test with a Sample Audience: If possible, test the leaflet with a sample
audience to gather feedback. This can help you identify any issues or areas for
improvement.

 Print and Distribute: Once the leaflet is finalized, determine how you will print
and distribute it. This may involve using professional printing services or sharing it
digitally.

 Evaluate Effectiveness: After distribution, assess the leaflet’s effectiveness in


achieving its intended goals. Did it resonate with the audience? Did it lead to the
desired action or response?

Note: When planning leaflets, always keep the audience’s perspective in mind. Ensure
that the information is presented in a clear, concise, and visually appealing manner to
effectively communicate your message.
Key Tips for Leaflet Success

 Headlines Matters
 Visual Appeal
 Proofreading
 Consistency
 Conciseness
 High-Quality Images
 Clarity
 Proofread Thoroughly
 Call to Action
The
End

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