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St. Scholastica’s Academy

Tabunok, Talisay City, Cebu
S. Y. 2021-2022
Benedictine Education Mission at the Service of the Human Person
Celebrating 100 years of Benedictine presence in the Island of Cebu
Focus: Hospitality

Keep pages 1-3

Name: Grade and Section: Date distributed: May 7-21, 2022
Subject: E-Commerce Doing Business Online Teacher: Mrs. Jelly P. Opsimar

Understanding Traffic on the Internet and the law of E-Commerce

Objectives:
Define Web Traffic.
Understand the concept of web traffic and its purpose.
Know the law in E-Commerce.
Classify the different tweaks and analytic.
Appreciate the importance of web traffic.
Instructional Materials:
Access to LMS (ICT 9 Course)
Cellphone access to data

DO NOT LEAVE EACH OF THE ACTIVITY BLANK IF YOU WANT YOUR MODULE TO BE RECORDED.
A. INTRODUCTION
Instruction. Analyze the two pictures and answer the following questions below.
Web Traffic Road Traffic

Do task 1 on page 4.

B. LESSON PROPER

Understanding Traffic on the Internet

When starting on the web with an online business, the importance of website traffic can be vague.
However, many people begin to realize that the success of their business depends on it.
Website traffic can be defined as the number of people that view your site, the pages that they view,
and the length of time they spend on those pages. When someone goes to your site, that visit is recorded and
any links that individual might click and follow are also recorded. At the end of the day, these numbers are
added up to give you an idea of your website’s popularity.

The importance of web traffic

If you aren’t attracting visitors, your website is bound to get lost in the vastness of the internet and
perhaps, never found. Every site needs traffic, and even if your site is made very well if you are not attracting
visitors, you won’t be generating sales or achieving your end goal with your business. Many people forget that
it is people who view your website and do business with you online. In the end, your website and business will
not survive without a steady traffic flow from the right demographic.
There are many reasons why you need to consider the importance of website traffic, and here are
three of them:
You need to generate more targeted traffic to generate more revenue, ultimately. Traffic from targeted
users, or people who are interested in what you are selling or promoting, are more likely to stay and refer your
website to others. An increase in the amount of time a person spends on your page, increases the likelihood
“People with integrity do what they say they are going to do. Others have excuses.”
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that they will sign up for your newsletter or to receive your promotional content, allowing you to market to
them long-term.
Traffic to your e-commerce website can easily be analyzed using services like Google Analytics, which is
available for free if used on sites hosted by Google website and blog platforms such as Blogger. Web analytics
often deals with data such as:
1. Number and origin of visitors
2. Page views per visitor
3. Average duration of visits (length of the user’s visit)
4. Average page duration (viewing time per page)
5. Most popular pages
6. Access paths (sequence of pages from entry to exit)
7. Referring sites (other sites with links to the visited page)

Getting more Traffic

There’s nothing more helpful to an e-commerce site than getting tons of visitor traffic. The more
visitors there are, the higher the number of potential customers that convert or make a purchase. This number
is called conversion rate. It follows that general percentage norms can provide an expectation of conversions
following “the more, the merrier” notion, but it is by no means accurate and merely getting more visitors for
the purpose of increasing conversion rate is like trying to hit a single target with a fistful of pebbles hoping that
one would hit the mark.
While there are paid services that can bring more visitors to an e-commerce site, there are no
guarantees that these visitors will add to the conversion rate, even if they are targeted or already interested in
your product or service. Paid traffic services like ClixSense (http://www.clixsense.com/?2287488) and Wordlinx
(http://wordlinx.com/?r=46286) get visitors to their clients’ sites by paying them for each visit. Ordinary people
can earn much from these sites as visitors to the client sites if their network of friends is large enough. On the
other hand, businesses pay such services to get more traffic, increasing potential customers.
You can pay for website traffic or you can just rely on unpaid or organic traffic. But if you can maximize
your website, you can get more conversions without necessarily increasing the number of visitors. These
tweaks usually involve the following:

1. Search Engine Optimization (SEO)

2. User Friendliness
3. Content Updates
4. Retention

1. Search Engine Optimization (SEO)

The process of optimizing your online content so that a search engine likes to show it as a top result for
searches of a certain keyword.
When it comes to SEO, there’s you, the search engine, and the searcher. If you are selling a vegan
lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone
who searches for the phrase “vegan lasagna.”
SEO is the magic you have to work on your article to make Google very likely to include your post as
one of the top results whenever someone searches for that keyword.
2. User Friendliness
Your e-commerce site must be friendly to use. It must load quickly with all pages opening easily without
any problems. The shoppers must be able to view product images and descriptions without any hitches, which
means the pay buttons (PayPal and options) and links to such content must be clearly visible and work at all
times. All information that is needed by the customer must be available and honest. If you lie about even one
thing for fear of fewer sales, then you risk losing all of your loyal customers if they find out one way or another
that they were misled. If you have any unsatisfied customers, always find a way to address their concerns, even
if you think you are at the losing end. A good return policy is a good sign to customers that you are serious
about providing quality products and services. Always inform customers of the status of products being
delivered. Buyers always think about the delivery status of a purchased product and easing customer concerns
will make them feel more inclined to do business with you in the future. If you treat your customer like a friend,
they will put their trust in you.
3. Content Updates
An e-commerce website that’s always updated with fresh content like blog posts, videos, and articles
encourages visitors to keep coming back. Fresh content also gives visitors a reason to browse around and see if
they’ve missed anything since the last time they dropped by. If you sell multiple products on your site, it’s a
must that your product offerings have an “out of stock” alert so that your customer will no longer have to
repeat the ordering process if they reach the last step and discover that what they were trying to purchase is no
“People with integrity do what they say they are going to do. Others have excuses.”
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longer available.
4. Retention
Customers who discover a good site to buy from will always keep coming back. The things that will
make them loyal include a great experience, excellent customer service (which includes delivery), quality
products, and competitive prices. It also helps if you include content in your blog that will keep customers
coming back for more, such as news that you can regularly send to customers via opt-in subscriptions. Regularly
giving out discounts and special product packages also help to keep customers.
Do task 2 on page 4.

E-Commerce and the Law

As in any other business, you’ll need to comply with the legal requirements of the country where you’ll
be setting up your e-commerce business. A summary list of the required procedures in the Philippines is as
follows:

1. Register the company name either with the Department of Trade and Industry (DTI) or the Securities
and Exchange Commission (SEC).
2. Obtain the necessary fees and clearances from the local government units which administer the locale
where the business is located.
3. Purchase special books of account. These are for accounting purposes and will come in handy when
dealing with the Bureau of Internal Revenue (BIR) at the end of the year.
4. Apply for a Certificate of Registration (COR) and permanent Tax Identification Number (TIN) for your
business at the BIR.
5. Obtain the Authority to Print Receipts and Invoices from the BIR.
6. Register your business with the Social Security System (SSS) and the Home Development Mutual Fund
(Pag-IBIG Fund), if you have employees.
7. Register with the Philippine Health Insurance Corporation (PhilHealth) for your employee health
benefit privileges.

Note that doing e-commerce is a bit different than running a typical store. It does not necessarily need
a physical front and receipts are not issued in the usual manner with a piece of paper, a ball-point pen, and a
signature. In registering a grocery business for instance, you will be required to have signage where the name of
your business is visible. But that rule came from the old concept of the brick and mortar store. So it can be
confusing and sometimes even frustrating to some e-commerce startups, if the registration system and laws
aren’t up-to-date with digital technology trends. The best way to deal with this is to ask a business lawyer and
those who have “been there and done that.” If registering your e-commerce venture turns out to be too
daunting for you, then the least you can do is account for your income and pay your taxes as a self-employed
individual or someone who earns income apart from a primary source such as employment.

You can find a more thorough description of the requirements to set up your company here in the
Philippines at http://www.doingbusiness.org/data/exploreeconomies/philippines/
starting-a-business or by consulting with someone experienced in such matters, like an accountant, a lawyer or
someone who already has his own business.

“People with integrity do what they say they are going to do. Others have excuses.”
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Return this page.

Name: Grade and Section: Date received: ____________

Subject: E-Commerce Doing Business Online Teacher: Mrs. Jelly P. Opsimar
C. Deepen / Integration
Why do you think updating your website content is necessary? How will it increase site visitors?

D. Lesson Synthesis /Wrap Up

Synthesis:
Knowing about Internet traffic, specifically website traffic, is necessary for an e-commerce site to
succeed. Website traffic details can reveal much about the target market of your business such as the pages
they visit and the length of time they stay on them. Traffic analytic data can help an online business get more
customers and thereby improve sales by identifying the things needed to be done on the website concerned,
whether it’s getting more links from an external source, making the pay button easier to find, or using the
proper keywords. Basically, traffic data should be used as the basis to make the e-commerce site rank higher
in search as well as to make it easier for the visitor to make purchases and become more loyal.
Knowledge Thermometer
Shade the thermometer according to your level of
understanding about the lesson. All the way up is “hot” or
excellent - means you fully understood the lesson. Halfway
up is “mild” or okay - means you understood some parts of
the lesson. Just above the height is “cold” - means you need assistance in dealing with the lesson.
E. Assignment/Enrichment Activity
A. Activity 1:
1. How the concept of both pictures related?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
2. What do you mean by web traffic? How does it help every online seller in getting more sales?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
B. Activity 2:
Why do you think knowing about web traffic is necessary to your online store to succeed?

C. Access your LMS account and take the Lesson 8 Quiz. Ask for the class name and class code to
your subject teacher. Before taking the quiz, be reminded of the following.
1. The quiz is only accessible starting from the scheduled date of module distribution to its
scheduled submission.
2. You are only allowed to take the quiz once.
3. Check your internet connection, before the taking the quiz.
4. You are only given an hour to take the quiz.
5. No opening of other tabs.
6. Cheating is not allowed. It will not help you.

D. Comply with all your lacking outputs in E-Commerce on or before the May 21, 2022.

“People with integrity do what they say they are going to do. Others have excuses.”