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Traditional Vs Machine Learning Programming

Traditional computer programming has existed for over a century and requires manual creation of programs, while machine learning uses example input/output data to automatically generate programs using algorithms. Machine learning can increase the value of analytics by speeding insights, reducing bias, and automatically deriving rules from data to predict future outcomes like customer churn. It allows identifying a business question, historical input/output data, and building a predictive model through machine learning.

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Shameel Lamba
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35 views

Traditional Vs Machine Learning Programming

Traditional computer programming has existed for over a century and requires manual creation of programs, while machine learning uses example input/output data to automatically generate programs using algorithms. Machine learning can increase the value of analytics by speeding insights, reducing bias, and automatically deriving rules from data to predict future outcomes like customer churn. It allows identifying a business question, historical input/output data, and building a predictive model through machine learning.

Uploaded by

Shameel Lamba
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Traditional computer programming has been around for more than a century, with the first

known computer program dating back to the mid 1800s. Traditional Programming refers to
any manually created program that uses input data and runs on a computer to produce the
output.

But for decades now, an advanced type of programming has revolutionized business,
particularly in the areas of intelligence and embedded analytics. In Machine Learning, also
known as augmented analytics, the input data and output are fed to an algorithm to create a
program. This yields powerful insights that can be used to predict future outcomes.

Traditional Programming
Traditional programming is a manual process—meaning a person (programmer) creates the
program. But without anyone programming the logic, one has to manually formulate or code
rules.

In machine learning, on the other hand, the algorithm automatically formulates the rules from
the data.

Machine Learning Programming


Unlike traditional programming, machine learning is an automated process. It can increase the
value of your embedded analytics in many areas, including data prep, natural language
interfaces, automatic outlier detection, recommendations, and causality and significance
detection. All of these features help speed user insights and reduce decision bias.

For example, if you feed in customer demographics and transactions as input data and use
historical customer churn rates as your output data, the algorithm will formulate a program that
can predict if a customer will churn or not. That program is called a predictive model.
You can use this model to predict business outcomes in any situation where you have input and
historical output data:
1. Identify the business question you would like to ask.
2. Identify the historical input.
3. Identify the historically observed output (i.e., data samples for when the condition is true
and for when it’s false).
For instance, if you want to predict who will pay the bills late, identify the input (customer
demographics, bills) and the output (pay late or not), and let machine learning use this data to
create your model.

As you can see, machine learning can turn your business data into a financial asset. You can
point the algorithm at your data so it can learn powerful rules that can be used to predict future
outcomes. It’s no wonder predictive analytics is now the number one capability on product
roadmaps, as demonstrated in Logi’s 2018 State of Embedded Analytics Report.

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