TECHNOLOGY VENTURE BLUEPRINT : SMART CONVEX MIRROR

(BY BIO-PRO SALES AND SERVICE SDN BHD)

FACULTY & PROGRAME: FACULTY OF COMPUTER AND MATHEMATICAL

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Table of Contents
1.0 EXECUTIVE SUMMARY 1
2.0 PRODUCT OR SERVICE DESCRIPTION 2
2.1 Product Details 2
2.2 Discuss the application of the product and describe the primary end use as well any significant
secondary applications. 3
2.3 Unique features and differences between existing product. 4
2.4 New Product Development Process 5
2.5 Describe any patents or other proprietary features of the product. 6
2.6 Discuss any opportunities for the expansion of the product line or the development of related
product. 6
3.0 TECHNOLOGY DESCRIPTION 7
4.0 MARKET RESEARCH AND ANALYSIS 9
4.1 Customers 9
4.2 Market Share and Trends 10
4.3 Competition and Competitive Edges 13
4.3.1 The Competitive Features between Competitors 13
4.3.2 Benefit to the Customer and Our Competitors 13
4.3.3 Advantage and Disadvantage of Product 14
4.4 Estimated Market Share and Sales 15
4.5 Marketing Strategy 18
5.0 MANAGEMENT TEAM 19
5.1 Organization 19
5.2.1 Key Management Personnel 20
5.2.2 Duties and responsibility 22
5.3 Management Compensation and Ownership 24
5.4 Supporting Professional Advisors and Services 25
6.0 CONCLUSION 26
7.0 APPENDICES 27

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1.0 EXECUTIVE SUMMARY
Bio-pro desire to introduce to the consumers a new product which is the ‘SMART convex mirror’
with built-in warning light and wireless magnetic sensor technology. With the existing of warning
light and wireless sensor technology, this convex mirror can be used for drivers who having vision
issues especially during nighttime at blind curve area.
The company offers business to business which that exchange of products, services, or information
between two businesses, rather than between a company and individual consumers. Potentially the
major purchasers for the SMART convex mirror are from the local governments in Malaysia that
involve in road and traffic development in certain area. For instances, city council covers
development in city or urban area while district council covers most in suburban area. Local
governments are also usually referred as local authority is an organization that is officially
responsible for all the public services and facilities in a particular area. The product is installed at
the blind curve area or in targeted area, so it is appropriate to have people who are knowledgeable
about the road development aspects.
The SMART convex mirror is known as an improvement on current products as the product has
undergone major changes compared to the regular convex mirror. Major changes included in term
of product design and performance compared to existing product on market. There are many new
features added that purposely to solve customer problem. Technology proposed in this product is
wireless magnetic sensor or magnetometer where placed underneath the speed bump. A
magnetometer responsible to sense a magnetic field produce after detected metal and send signal
wirelessly to access device nearby. Then, the access device will trigger the warning light to turn
on.
Management team consists of several departments lead by CEO of company which is Nur Liyana.
Binti Abdul Hadi. Every department responsible to run specific job based on their job description
and scope.

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2.0 PRODUCT OR SERVICE DESCRIPTION
2.1 Product Details
Convex mirror
Characteristic Detail
Material Acrylic
Type Outdoor
Size 600mm
Weight 5kg
Coverage 160˚
Shape Round
Color Orange
Pole’s height 3m

Warning light
Characteristics Detail
Material Lens-AS and Body-ABS
Shape Rectangular
Operating temperature -30°C until 50°C
Communication Wireless (Wi-Fi)

The SMART convex mirror component consists of a built-in warning light around the curve with
2 speed bumps with magnetic sensor buried in each of it. The proposed magnetic sensor is
magnetometer. A magnetometer operates on the principle of a large metal object disturbing a
magnetic field, just as inductive loop detectors work. When a vehicle is detected, the warning
lights are activated ahead of the vehicle. Moreover, the function of speed bump is to control the
speed of vehicles when bump into it. While a vehicle is slowing down, the lights warn the driver
of another vehicle entering the curve from the opposite direction that there is an oncoming vehicle.
The other set of magnetometers will be set right within the curve also so that cars that have passed
will still be notified if another car has just entered the curve. The product is intended to reduce the
number of accidents around blind curves, so it is only potential traffic impact is a change in the
number of collisions around blind curves. Also, it is specialized during nighttime and on bad
weather condition.

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2.2 Discuss the application of the product and describe the primary end use as well any
significant secondary applications.

The SMART convex mirror is high-tech Road and Safety equipment as compared to regular
convex mirror. This product includes with a few extension or improvement with a development of
technology. The convex mirror is also made from high quality material that can prevent it from
bent or rust. The regular convex mirror may function well during daytime, but the ‘SMART convex
mirror’ can operate during nighttime or even on bad weather condition. In form of size, color,
shape and the actual function would be same as the regular convex mirror. But, in term of product
performance criteria, the product would be different from the existing product with innovation and
high-tech value added.