Msads P1
Msads P1
Msads P1
2
Credit Page
WEBLINK:
• http://www.gov.pe.ca/photos/original/4hsk_fashionRG.pdf
5
• https://ncert.nic.in/textbook/pdf/lehe202.pdf
• https://cbseacademic.nic.in/web_material/doc/fashion_studies/
3_XII_Text_Book.pdf
• https://www.youtube.com/watch?v=U0Aaco8m2bk
• https://www.youtube.com/watch?v=VQRe6hpFbeA
• https://www.youtube.com/watch?v=R-WREU6bfcc
6
M.Sc., Apparel and Fashion Design
(Practical Paper)
PAGE
S.NO CONTENT
NO
FASHION ILLUSTRATION
Introduction 1
BLOCK -1
Types of Fashion Drawing 5
BASIC OF DESIGN
APPLICATION OF DESIGN
CONCEPT IN DRESS
7
FASHION DETAILS
FASHION PORTFOLIO
PRESENTATION
Introduction 62
BLOCK - 5
Model portfolio presentation 74
Fashion Sketches 81
8
INTRODUCTION
Fashion Illustration and Design
In the fashion world, new designs are presented in the form of hand-
drawn sketches before they’re actually cut and sewn. First, draw a
croquis, the model-shaped figure that serves as the base of the sketch.
The point is not to draw a realistic-looking figure, but a blank canvas of
sorts on which to display illustrations of dresses, skirts, blouses,
accessories and the rest of your creations. Adding color and details like
ruffles, seams and buttons helps to bring your ideas to life.
9
A grown up human body is divided into eight equal parts, which are
equal in height to that of the head. So each part is known as the “head”.
All these eight divisions or heads are as follows :
1st head : From hair to chin or nape of neck.
2nd head : From chin to chest or bottom of scye.
3rd head : From bottom of armhole to waist.
4th head : From waist to hip.
10
5th head : From hip to mid thigh
6th head : From mid-thigh to below knee
7th head : From knee to calf muscle
11
these media help to make the ideas more explicit. Work on different
colored papers, use various colours for outlines and experiment with all
media and combinations. 63
12
2. TYPES OF FASHION DRAWING
There are four types of fashion drawing, namely fashion illustration,
fashion sketch, stylisation and production drawing.
(i)Fashion Illustration-Richard Surger and Jenny Lidal (2006, pg.49)
defined in their book the Fundamentals of Fashion Design that fashion
illustration is not so much about the design but about capturing the spirit
of the clothes. Illustration can be used to express a mood or give the
clothes context by setting a scene where the clothes might be worn or
representing the kind of person who might wear the clothes through
styling, make up, hair and pose. Fashion illustration dose not need to
show the whole of a garment unless it is used in a portfolio in which a
design has not been made up into a real outfit or garment. With the
latter, the illustration takes the place of a photograph, showing how the
garment would look on the body.
Mark making and the use of various art materials are much more
important in fashion illustration than in design. The best mark making is
the one that is fluid and full of movement and this is a skill that can be
developed over time. One can also use multimedia art materials for
more layered, interesting images. Different types of art materials can
also help express different textures of fabric. As technology develops,
fashion illustrators have the choice to work with the craft such as pencil,
13
pen, paintbrush, crayon, collage, paint, airbrush, ink, etc, or computer
artistry. The choice of focus and technique is as unlimited as an
illustrator’s imagination.
(ii) Fashion Sketch- Richard Surger and Jenny Lidal (2006, pg.49) also
defined in their book the Fundamentals of Fashion Design that fashion
sketch is about communicating design ideas although it can also be
about capturing the spirit of the clothes. A fashion sketch is used to get
ideas down, and does not need to be fancy. What it does need is to be
proportional. If the proportions of the drawing are too abnormal, it will
follow through to the proportions of the designs; what looks good on a
figure that has too-long legs will not necessarily look good on a real
person. It is commonly conceived that anything looks good on a person
with long legs, which is why long legs work well on catwalks.
14
exaggeration of the structure of the body, reducing it to a few essential
features. These are various ways of stylising a figure and one of them is
to elongate the height of the model by one or two heads of measure.
The proportions remain unchanged while the length of the limbs and
principal parts of the body has been modified.
The diagram below has been elongated by one and a half units and the
one on the right hand side has been raised by two. The head has more
or less the same dimensions, the shoulders are slightly broader in
relation to the pelvis and the neck has been slightly elongated. The
chest has also been broadened while the pelvic region has been
shortened, thereby raising the pubic region. The waist has been reduced
in size; the limbs have been elongated, maintaining proportions with the
upper body. The feet obviously follow the extension of the body in
length.
(iv) Production Drawing Production drawings, also referred to as flats
(US), technical drawings, working drawings, specification drawings and
diagrammatics are explicit drawings of garment designs. They are drawn
to scale, showing construction lines and styling details. Production
drawings are drawings with the front and back views of garments, they
are line drawings only but with structure and details and are executed
with a black fine-line pen. Thicker pens may be used for outlining seams,
darts and details. Finer pens can be used for outlining topstitches and
special textures. The purpose of production drawings is to allow
production teams to facilitate the making up procedures which may
15
include the construction of patterns, sewing up of garments, inspection,
etc. Thus, the drawings must be clear with all the details well drawn. No
colours should be used at this stage because the production sketches
may need to be photocopied. Production drawings should be visually in
proper proportion and easy to be understood of their style of drawing to
prevent any misunderstanding from the part of the viewers. Any
misunderstanding may affect the accuracy during the course of the
production process of garments. Besides the front and back views,
measurements and analytical diagrams of special features should also
be indicated. Any particular request can be indicated by designers
through production drawings. Many companies use production drawings
as their primary visual source to communicate and liaise with buyers,
clients, sample machinists and pattern makers.
16
3. TOOLS FOR SKETCHING AND
ILLUSTRATION
The following are the basic tools for fashion sketching and illustration:
Papers:
• Fashion sketchbook – usually an A4 or A3 or A5 size of book
available in the Market. These books have two sides slightly
rough on one side and smooth on other side. Rough side for
pencil work and Smooth side for Paint based work
17
Colours:
• Pencil: Different Colour packs are available in the Market with
various colour combinations
18
• Poster Colour: Available in Different Colours
Pens:
Pens come in as many types of points or nibs as markers do. Some
have felt tips, while others have metal or plastic tips.
Brushes:
• Round water color brushes Size nos.0, 2, 4,5,8,10,12 (0 – most
thinner in size and 12- Maximum thicker in Size)
• Flat water color brushes Size nos.3, 5,8,12
19
Scale:
• Set Square Scale
• Palette
• Stapler
• Scratch Tape
• Scissors
• Paper cutter/Knife
• Pins / Clips
• Cotton Swab / Scratch Cloth
• Eraser
• Sharpner
20
EX . NO: 1
DIFFERENT LINE PRACTICE
Aim:
Create and Practice the type of lines and apply different lines in dress
designing
Principles:
It provides the visual dimensions of length and width. When lines
combine, space is enclosed and forms and shapes are defined. Lines
offered a path of vision for the eyes when is wearing an object/outfit.
Lines within a garment are created by darts seams and decorative
details.
Requirements:
• Paper - A4 bond sheets
• Pencil - HB.B.2B,
• Eraser
• Ruler
• Color Pencil
• Ivory Sheet
Procedure:
21
5 Types of Lines in Art: Meaning and Examples
Vertical lines are straight up and down lines that are moving in space
without any slant and are perpendicular to horizontal lines. They suggest
height and strength because they extend towards the sky and seem
unshakeable.
Horizontal lines are straight lines parallel to the horizon that move from
left to right. They suggest width, distance, calmness, and stability.
Diagonal lines are straight lines that slant in any direction except
horizontal or vertical. When in use, they suggest movement or lack of
stability.
Zigzag lines are a series of diagonal lines joined at ends. They can
convey action and excitement, as well as restlessness and anxiety.
22
Curved lines are lines that bend and change direction gradually. They
can be simply wavy or spiral. Such lines convey the feelings of comfort
and ease, as well as sensual quality as they remind us of the human
body.
The 5 main types of lines are the beginning of all sorts of amazing and
unique lines! To get more line variations, refer to tools such as length,
width, weight, texture, style, direction, the degree of curve or all of the
above combined.
Length in lines can be long (tall, strong, far) or short (small, cute, close).
23
Texture in lines defines how smooth or rough it is. Varying it can simply
mean changing your working medium (for example, going from marker
to charcoal or changing your digital brush).
Observation:
To check the perfection of lines and it continuous movement.
Complete the exercises with different lines by using pencil or Color
Pencil
24
PRACTICE SHEET – 1 : LINE DRAWING
25
26
EX . NO: 2
PENCIL AND BRUSH STROKES
Aim:
Create and Practice the Basic strokes of pencil and brushes
Principles:
Sketching with a pencil is versatile, portable, and requires only a few
basic art supplies. With just a few tools you can create an incredibly
detailed and beautiful work of art.
Requirements:
• Paper - A4 bond sheets
• Pencil - HB.B.2B,
• Color Pencil or Oil Pastel
• Brushes
• Ivory Sheet
• Cotton Swab or Scrap Cloth
Procedure
27
in your next creation. Read on to discover our top sketching tips and
techniques.
Hatching & Cross-Hatching
These methods are very common and effective ways to add depth to
your sketches through shading. When it comes to well-known pencil
drawing styles that can level up your sketches, hatching & cross-
hatching is at the top of the list of skills you should learn. Hatching is
essentially a series of lines drawn along the main line of your drawing to
create shadow and depth. These lines shouldn’t touch. Cross hatching is
a series of lines used in the same way, but where they intersect. The
closer these lines, the darker the shading in your drawing will be.
Stippling
Stippling is the art of adding dots to add shading and depth, similar to
hatching or cross hatching. The closer the dots, the deeper the effect. To
ensure that your dots show up and make a better impact, it’s best to use
softer graphite for this effect, as it comes out darker.
Scribbling
Everyone has created idle scribbles on a piece of paper when waiting on
hold during a telephone call. But scribbling is actually a drawing
technique that can be very effective. The characteristics of a scribbled
sketch can be identified by the erratic, uneven and definitely not straight
lines within the piece. Using random movements across the paper will
result in a somewhat deconstructed image, and the more irregular lines
created closer together, the darker it will appear.
Circling
Control the tone your pencil produces by simply adjusting the amount of
pressure you place on it. To create smooth transitions you can make
small circular strokes that give you a more blended appearance. It’s
important to note that you shouldn’t make small circles with perceptible
lines. Instead, move the pencil around in a circular motion when adding
pressure. For this approach a duller pencil works best.
Smooth Shading & Blending
To add a cleaner shading element to your drawing, you can try smooth
shading. This can be done in a number of ways, including using your
finger or a rolled up piece of paper to blend in hatching or cross hatching
This will give your sketch a smoother appearance. You can also blend
simply by angling your pencil to utilize the wider edge, creating thicker
lines that create the appearance of shadows and shading.
28
Basic Pencil Strokes
29
Practice Sheet – Pencil and Brush
Hatching
30
Cross Hatching
Stippling
Layering
31
Scribbling
Gradient
Impressing
Observation:
To explore and complete the exercises the technique of pencil and
Brushes strokes using graphite pencil or color pencil.
32
Ex . No: 3
APPLICATION OF COLOUR SCHEMES IN
DRESS DESIGNING
Aim:
Colour is the most significant design factor, and it is the first thing people
note when looking at a garment. Colour is a light property and a
sensation that happens as light reaches the eyes. Colour enables one to
express them, to affect the feeling, and also reveal the personality of the
wearer.
Requirements:
• Paper - A4 bond sheets
• Pencil - HB.B.2B,
• Brushes
• Water Colour or Postal Colour
• Palette
• Water cup
• Brushes
• Eraser
• Ruler
• Ivory Sheet
• Cotton Swab or Scrap Cloth
Procedure
33
11.1.1. Properties of colour
Hue, value, and intensity/ saturation are the three distinct properties of
colour.
a) Hue - Another term for a colour name is hue. Red, orange, yellow,
green, blue, violet, magenta, and cyan are some of the colour names.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
34
(b) Intensity/ saturation - refers to a colour’s brightness or dullness.
• Choose one hue of any colour
• Add Gray colour on the base of colour value Ie., Colour: White
• Mixed it in the ratio of 10:1, 9:2, 8:3, 7:4, 6:5, 5:6, 4:7, 3:8,
2:9,1:10
35
PRACTICE SHEET - COLOUR WHEEL
Prang Colour Chart
It is a standard 12-hue wheel with 3 primaries, 3 secondary and 6
tertiary colours. Prang value has 11 steps from white to black and 7
steps in intensity from a full primary at the tip to its full complement
secondary at bottom.
36
PRACTICE SHEET - COLOUR SCHEMES
37
PRACTICE SHEET - MONOCHROMATIC
38
PRACTICE SHEET - COMPLEMENTARY
39
PRACTICE SHEET - TRIADIC
Observation:
To explore and complete the exercises of colors application in dress by
using Colour pencil or Poster color.
40
Ex . No: 4
APPLICATION OF LINES IN DRESS
DESIGNING
Aim:
Create and apply the line effect in Dress Designing by using pencil and
brushes
Principles:
Line is the most basic element of design. Line can divide areas into
shapes and spaces. Line can give direction or a feeling of movement to
a design. As a basic tool, line can be used to create optical illusions in
clothing. Line direction may be vertical, horizontal, diagonal, or curved.
Requirements:
• Paper - A4 bond sheets
• Pencil - HB.B.2B,
• Color Pencil or Oil Pastel
• Brushes
• Water Color or Postal Color
• Eraser
• Ruler
• Ivory Sheet
• Cotton Swab or Scrap Cloth
Procedure
1. Prepare all the tools as mentioned above
2. Work space and hand should be clean
2. Take a A4 Sheet with neat border or Sketch Book for Line Drawing
process
3. Divided into Small Square boxes for line Drawing Practice
4. Hold the pencil into right direction
5. Based on the line type practice accordingly
41
PRACTICE SHEET – VERTICAL LINE APPLICATION
Vertical Line Effect
Apply the vertical based line design in given dress template
42
PRACTICE SHEET - HORIZONTAL LINE EFFECT
Horizontal Line Effect
Apply the Horizontal based line design in given dress template
43
PRACTICE SHEET - DIAGONAL LINE EFFECT
Diagonal Line Effect
Apply the Diagonal based line design in given dress template
Observation:
To explore and complete the exercises the technique of Line using
pencil and Brushes.
44
Ex. No: 5
APPLICATION OF CHECKS IN DRESS
DESIGNING
Aim:
Create and apply the Checks effect in Dress Designing by using pencil
and brushes
Principles:
2. Take a A4 Sheet with neat border or Sketch Book for Check Design
Drawing process
3. Divided into Small Square boxes for Checks Drawing Practice
4. Hold the pencil into right direction
5. Based on the Design of check Practice it in the given template
45
ILLUSTRATION OF CHECKED DESIGN IN DRESS
46
PRACTICE SHEET – CHECKED DESIGNS
CHECKED DESIGN -1
CHECKED DESIGN - 2
47
Ex . No: 6
APPLICATION OF PRINTS IN DRESS
DESIGNING
Aim:
Create and apply the Checks effect in Dress Designing by using pencil
and brushes
Principles:
2. Take a A4 Sheet with neat border or Sketch Book for Check Design
Drawing process
3. Divided into Small Square boxes for Checks Drawing Practice
4. Hold the pencil into right direction
5. Based on the Design of check Practice it in the given template
48
Types of Fashion Print Concept
Fashion prints are as trend driven as colour and garment style. Fashion
prints are becoming an increasingly utilised tool in a fashion designer’s
tool kit. Therefore although the following is a general run down of the
various types of fashion prints, depending on the season and year, some
maybe more popular than others.
49
modern designs and sometimes goes hand in hand with another of the
types listed here i.e. Graphic Floral.
50
ILLUSTRATION OF PRINTED DESIGN IN DRESS
51
ILLUSTRATION OF PRINTED DESIGN IN DRESS
52
PRACTICE SHEET – PRINT DESIGN
Floral Print Geometric Print
Abstract Print
53
Ex . No: 7
APPLICATION OF DESIGN PRINCIPLES IN
DRESS DESIGNING
Aim:
Requirements:
• Paper - A4 bond sheets
• Pencil - HB.B.2B,
• Color Pencil or Oil Pastel
• Brushes
• Water Color or Postal Color
• Eraser
• Ruler
• Ivory Sheet
• Cotton Swab or Scrap Cloth
Procedure
1. Prepare all the tools as mentioned above
54
PRINCIPLES OF DESIGN:
Harmony - This is achieved when design components and principles
operate well together. In design, unity is also known as harmony. The
link between all pieces within a whole design creates a nice visual unity.
Balance - A design provides equal interest or weight on both sides of an
imaginary garment centre. Design balance can be divided into three
categories.
▪ Formal balance, which is seen in practically all simple-design
clothes;
55
PRACTICE SHEET - HARMONY
56
PRACTICE SHEET – EMPHASIS
57
PRACTICE SHEET – PROPORTION
Observation:
To explore and complete the exercises of Principles of Design
application in dress by using Colour pencil or Poster color.
58
EX . NO: 8
FASHION DETAIL
Aim:
Create the different type of fashion detail by using pencil and brushes
Principles:
The fashions never repeat themselves quite in the same way. There can
be a whole range of distinctive features. We could note various types of
neckline (high or low, oval, V-neck, boat neck, tie or polo neck, with
collar or collarless), and various cuts of sleeves (inset, raglan, dropped
shoulder or batwing). The dress may have a classic line, A-line or be
straight. The waistline may be natural, high or low. At one time straight
or slit skirts are in, at another full, bell-shaped or divided skirts become
trendy. These details are make the fashion illustration become more
detailed.
Requirements:
• Paper - A4 bond sheets
• Pencil - HB.B.2B,
• Colour Pencil or Oil Pastel
• Brushes
• Ivory Sheet
• Cotton Swab or Scrap Cloth
Procedure
59
The fashions never repeat themselves quite in the same way. There can
be a whole range of distinctive features. We could note various types of
neckline (high or low, oval, V-neck, boat neck, tieor polo neck, with collar
or collarless), and various cuts of sleeves (inset, raglan, dropped
shoulder or batwing). The dress may have a classic line, A-line or be
straight. The waistline may be natural, high or low. At one time straight
or slit skirts are in, at another full, bell-shaped or divided skirts become
trendy.
60
61
PRACTISE OF COLLAR
62
63
PRACTICE OF SLEEVE
64
65
66
PRACTICE OF SKIRT
67
68
69
70
9. PORT FOLIO PRESENTATION
Introduction
A Portfolio is a unique communication method/evidence of learning or
progress/an organised collection of articrafts that demonstrates ones
skills & abilities. A portfolio displays the sampling of work done by an
artist, designer or illustrator.
Fashion Port Folio
In the same way, fashion designer show case their design through
Fashion Port Folio in that a resume or a cover letter is a unique
statement about the designer. There are two kinds of port folio.
Traditional portfolio - A Traditional Portfolio is usually a handmade
collection of one’s work in printed format, such as drawings,
sketchbooks, presentations boards, samples & material boards, bound
illustrations, etc…
Digital Portfolio - A Traditional Portfolio is usually a handmade
collection of one’s work in printed format, such as drawings,
sketchbooks, presentations boards, samples & material boards, bound
illustrations, etc…
Content of Portfolio
Name Board/Title of the collection
Acknowledgement
The client board/Customer profile
Mind maps
Research Board
Fabric Board
Colour Board
Accessory Board
Specification sheets
Story Board
71
9.1. NAME BOARD / TITLE OF THE COLLECTION
➢ The title for the board / collection should indicate the theme and
mood.
➢ The theme and title can be determined by the fabrics (Natural
Linens), the season (Summer Blues), or the merchandise .
▪ You also have to keep in mind, the age of the client, the educational
and the economic background of your client.
▪ At the same time do not be too specific as in naming your client,
giving his address etc.
Client Board for General People
72
Client Board for Celebrity
73
9.4. MIND MAPS
Mind mapping was developed as an effective method for generating
ideas by association. In order to create a mind map, you usually start in
the middle of the page with the central theme/main idea and from that
point you work outward in all directions to create a growing diagram
composed of keywords, phrases, concepts, facts and figures.
74
MIND MAPPING OF PARTY DRESS
75
Grey Yellow Mood Board Using Digital Collage
76
9.6. FLAT SKETCHES / DESIGN DEVELOPMENT SHEETS
Flat sketches, better known in the fashion industry as “flats”, are black
and white fashion sketches that show a garment as if it were laid “flat” to
display all seams, hardware, and any other design details.
While they can be drawn by hand, nowadays fashion flats are usually
sketched using computer software such as Adobe Illustrator. Always
included in design packages and tech packs, they serve as an important
reference for patternmakers, merchandisers, as well as production and
sales teams, and manufacturers. Also referred to as design development
sheets.
Fashion flats are different from regular fashion sketching. Flats drawn for
any type of garment should be more proportionate to the actual human
body. Basically if the designer sends the vendor a flat sketch of a skirt,
even without the specs (measurement page), they should be able to
make it based on the sketch. Usually front & back views are drawn; if
needed, include side view
Dress Flat Sketch
77
9.7. LINE SHEET
A line sheet is a sales tool used by brands and designers to present their
products to wholesale buyers. Line sheets include product images,
descriptions, color & size options, and wholesale prices so that buyers
can make purchases from your line.
Line Sheet for Production
The fabric board contains fabric swatches along with the trims that are
going to be used in the collection. It express the texture and colour of the
fabric used by the selected theme.
78
accessories, bags and jewellery along with your clothing creates a
polished finish to your illustration.
FABRIC AND COLOUR BOARD
Accessory Board
79
ACCESSORY BOARD
80
9.12. Story Board
The storyboard “tells the story” of the designer's idea. The storyboard
includes original illustrations and flats, as well as additional materials
(such as photos from the Internet or magazines, paper, fabric swatches,
patterns, etc.) that have influenced the unique design.
81
10. MODEL PORTFOLIO PRESENTATION
82
10.1. CLIENT BOARD
Gender : Female
Season : Summer/Spring
Age : 18 yrs to 28 yrs
Economical Status : Higher Class / Upper Middle Class
Demographics : Metropolitan
City : Chennai
Market : Party wear
83
10.2. MOOD BOARD / THEME BOARD
84
10.3. FLAT SKETCHES / DESIGN DEVELOPMENT SHEETS
85
86
10.4. COLOR BOARD
87
10.6. ACCESSORY BOARD
88
FASHION SKETCHES
89
90
91
92
93
94
95
96
97
98