QUESTION BANK

RETAIL MANAGEMENT

1. Define retailing. Discuss the scope and prospects of retail sector in the Indian context, describing
the drivers of growth of retailing in the country.

2. (a) What are the stages of consumer decision making and their impact on retail strategies ? Explain
with suitable examples.

(b) What makes location decisions in retailing strategic in nature ? Discuss with suitable examples the
factors necessary to consider before selecting a final site for any store.

3. (a) How important is the role of pricing in retail marketing mix ? Briefly discuss the various retail
pricing approaches available to the retailer.

(b) What are loyalty programmes? What purpose do they serve in the overall retail business? Explain.

4. Briefly discuss the various types of non-store retailing currently in vogue. What are their limitations ?

5. Write notes on any three of the following:

(a) Functions of Retailers

6. Should a multi channel retailer offer the same assortment of merchandise for sale on its
website at the same price as it sells in the store?

7. From customers perspective what are the benefits and limitations of store retail and
retail websites?

8. Do you believe that independent retailers will soon disappear from highly competitive
retail landscape in India? Give reasons.

9. As a consultant to reliance fresh and vishal mega mart what would you say are the
important factors in choosing a site for choosing a site for these two very different types
of store?

10. How is technology reshaping retail in India?

11. What are the factors that affect the buying behavior of a retail shopper?

12. What are the developments in retail that have come about as a consequence of the
changed Indian consumer?
13. Write a comprehensive note on objectives and process of retail merchandising. Is it
always profitable?
14. How a retail firm can identify the best location for its operations?

15. Discuss the classification of retail outlets. How they are related to retail evolution
theories.

16. Considering yourself a new retail player in Indian retail market Discuss your retail
strategies in light of existing competition

17.
a) What are the major problems faced in retail marketing?
b) Explain the concept of Visual Merchandising.

18. Explain the terms – market penetration and market development. Give examples of
Indian retailers who have adopted these strategies

19. What are the challenges that will be faced by a concept like airport retailing in India.

20. Discuss the impact of economic and sociological changes on the evolution of retail
formats.

21. Keeping in mind the developments happening on the Indian retail scene, what is the
need for the hour for Indian retailers?

22.Explain the cyclical theories, which describe the nature of retail change.

23. “Retailing is a key task in marketing.” Do you agree or disagree with the statement?
Give reasons to justify your answers.

24. Briefly describe the various elements of retail marketing mix.

25. How a retail firm can identify the best location for its operation?

26. What are the main functions of retailing? What are the different attributes on the
bases of which retail formats can be defined?

27. Explain the different stages of merchandising. Give an overview of the various
merchandising services provided by retailers.

28. What is the relation between retailing objectives and merchandise price? How do
retailers choose the right price for different consumer segments?

29. Do ethical practices conflict with business goals of a retailer? Discuss the impact of
consumerism on retail operation.
30. Describe the various steps of retail buying process with the help of suitable examples.

31. Explain the following theories that explain the change in retail structure:
a) Environmental theory
b) Conflict theory

32. Explain with the help of suitable examples, the various approaches to price the retail
product.

33. Explain how the application of information technology can give competitive
advantage to retailer.

34. Discuss the various strategies to enter into the foreign market.

35. What is the role of pricing in retail marketing? Which factors effect retail pricing?

36.Explain the importance of sourcing in the merchandising process.

37. What is supply chain integration and why it is relevant to retail organization?

38. Discuss the reasons for the success of franchising as a retail model.

39. In the years to come, which specific industries do you think will be successful at
franchising in India and why?

40. How do facilities like adequate parking and easy access to public transportation
affects the developments of shopping areas?

41. What are the five rights of merchandising? What is the significance of merchandising
for a retailer?

42. What are the factors that affect the function of merchandising in retail?

43. Why is assortment planning needed?

44. Why is merchandising planning a key area of merchandise management?

45. What is the significance of Open to Buy? Is it relevant for food and grocery retailers?

46.Explain the process of merchandise buying

47. What are the different types of private labels that exist?

48. What are the different elements of retail price?

49. Explain the following:

50. Examine the criticality of role of operations in the retailing industry throughits
various stages of maturity.