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    This document is a student assignment for a course on consumer behaviour. It includes the student's name, roll number, program of study, course name, and code. The assignment contains 6 questions regarding key concepts in consumer behaviour such as the role of consumer behaviour in marketing, personality theories, differences between Indian and global consumer behaviour, the consumer buying process, definitions of "customer" and "word of mouth", and an explanation of the Howard-Sheth model of consumer decision making.

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    This document is a student assignment for a course on consumer behaviour. It includes the student's name, roll number, program of study, course name, and code. The assignment contains 6 questions regarding key concepts in consumer behaviour such as the role of consumer behaviour in marketing, personality theories, differences between Indian and global consumer behaviour, the consumer buying process, definitions of "customer" and "word of mouth", and an explanation of the Howard-Sheth model of consumer decision making.

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    This document is a student assignment for a course on consumer behaviour. It includes the student's name, roll number, program of study, course name, and code. The assignment contains 6 questions regarding key concepts in consumer behaviour such as the role of consumer behaviour in marketing, personality theories, differences between Indian and global consumer behaviour, the consumer buying process, definitions of "customer" and "word of mouth", and an explanation of the Howard-Sheth model of consumer decision making.

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    2 views4 pages

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    maharashtraboringworks.nsr
    This document is a student assignment for a course on consumer behaviour. It includes the student's name, roll number, program of study, course name, and code. The assignment contains 6 questions regarding key concepts in consumer behaviour such as the role of consumer behaviour in marketing, personality theories, differences between Indian and global consumer behaviour, the consumer buying process, definitions of "customer" and "word of mouth", and an explanation of the Howard-Sheth model of consumer decision making.

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    of 4

    dbb3101: consumer behaviour

    NAME: SHAIKH NISHAT SAMIUR REHMAN


    ROLL NO: 2114101628
    PROGRAM: BBA
    COURSE NAME: CONSUMER BEHAVIOUR
    COURSE CODE: DBB3101

    2114101628: Nishat samiur rehman shaikh 1


    dbb3101: consumer behaviour

    ASSIGNMENT SET 1
    Q1. ELUCIDATE THE ROLE OF CONSUMER BEHAVIOUR IN MARKETING.
    Ans: Consumer behavior is the study of how people make decisions and carry out actions
    linked to buying, utilizing, and discarding goods, services, ideas, or experiences to fulfill their
    needs and desires.
    In order to create communication techniques for marketing that effectively connect with the
    target audience, consumer behavior is essential. Organizations can design marketing
    messages and content that are relevant to and enticing to consumers by taking into account
    the preferences, motives, and behavior of their target market.
    • Personal: The person's distinctive qualities, such as their personal characteristics, views,
    motives, and way of life, have an impact on their purchasing habits as their own tastes and
    opinions have a big impact on the things they decide to spend money on.
    • Social: Customers are impacted by the thoughts, advice, and actions of those in their social
    network and social elements like relatives, close companions, peer groups, and cultural
    standards have an impact on consumer behavior.
    • Dynamic: Various internal as well as external variables, especially a person's requirements,
    customs of society, traditional and societal factors, and financial situations, constantly change
    consumer behavior, making it dynamic. It is a constantly evolving procedure since customer
    preferences, mindsets, and behaviors can change over the course of time.
    • Psychological: Understanding memory, comprehension, incentive, and mindsets are just a
    few examples of the psychological aspects. Their market behaviors are also influenced by
    previous knowledge, recollection, and circumstances they face while using the goods or
    services.
    • complicated: The decision-making process is complicated as well as multifaceted since it
    might incorporate psychological, mental, and behavioral components. Before making the
    decision to buy, consumers balance many aspects, take into account a variety of qualities, and
    examine a number of options.
    Cultural: Cultural elements such as cultural standards, principles, customs, and values have
    an impact on consumer behavior. Culture has a huge impact on purchasing choices because it
    impacts customers' tastes, mindsets, and behaviors regarding goods and services.
    • Contextual: The setting in which a customer finds themselves affects their behavior.
    Consumer behavior can be affected by elements including dynamic context, circumstances at
    hand, time restraints, and buying occasion. For instance, a consumer's behavior may vary
    depending on whether they are buying groceries on a regular basis or something expensive
    for a particular occasion.

    In summary, understanding customer behavior is vital for helping marketing managers


    to identify specific variables which affect choices made by customers.
    Q2. EXPLAIN THE TWO PERSONALITY THEORY.
    2114101628: Nishat samiur rehman shaikh 2
    dbb3101: consumer behaviour

    Q3. DIFFERENTIATE BETWEEN CONSUMER BEHAVIOUR OF INDIAN AND


    GLOBAL CONSUMER WITH EXAMPLES

    2114101628: Nishat samiur rehman shaikh 3


    dbb3101: consumer behaviour

    ASSIGNMENT SET 2
    Q4. EXPLAIN THE CONSUMER BUYING PROCESS.
    Q5. WRITE SHORT NOTES ON THE FOLLOWING:
    A. CUSTOMER
    B. WORD OF MOUTH
    Q6. DISCUSS THE HOWARD-SHETH MODEL OF CONSUMER DECISION MAKING
    PROCESS.

    2114101628: Nishat samiur rehman shaikh 4

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