Management of Financial Services (FIBA721)

Module I: Introduction to Financial Services & Regulations (20%)

 Financial Services: Meaning, Importance & Role of Financial Services in the Indian Financial System,
 Merchant & Investment Banking Service- Project Counseling and Appraisal,
 Procedural aspects of New Issue Management Book Building,
 Pre-Issue and Post Issue Management of Public Issue,
 SEBI guidelines for Merchant Banking and Protection of Interests of Investors.

Module II: Non-Banking Finance Companies (NBFCs) & Mutual Funds

 NBFC: Scope and meaning – importance of NBFC's in Indian economy,

 Recent RBI guidelines on NBFCs,
 Chit Funds & Nidhis: Issues and Legal framework.
 Mutual fund services, MF - concept, need and scope, MF - types of schemes, MF - Recent SEBI guidelines for
mutual funds

Module III Leasing, Hire- purchase and Consumer Credit (20%)

 Leasing and Hire Purchase Services,

 Types of Leasing, Pricing Methodology, Taxation, and Legal Framework for Leasing and Hire Purchase
Companies, Leasing Vs. Buying- NPV, Consumer Credit
 Terms of finance - fixed and floating ROI, merits & demerits ,Bills Discounting,

Module IV Venture Capital and Private Equity Financing Other Financial Services (20%)

 Characteristics of Venture Capital Financing,

 Stages of VC financing,
 Structure & sources of VC financing in India, ,
 difference between angel investors, venture capital & private equity,
 basis for Investments for VC firms,
 Exit route for VC,
 Private Equity and its growth in India.
 Credit Rating: Concept, Types and Advantages of Credit rating, Credit Rating

Module V: Developments Trends & Practices (20%)

 Overview of Indian fintech market-Digital Payments,

 InsurTech, Wealthtech,
 Managing risk,
 Emerging technologies disrupting the financial sector
Product and Brand Management
Module I Introduction to Product Management (20%)

 The Process of PBM

 Product Strategy as an element of competitive strategy
 Defining Competitive set
 Category Attractiveness Analysis
 Competitor Analysis, Customer Analysis

Module II New Product Development and PLC (20%)

 Process of Strategic Product Creation and Innovation
 New Product Ideation, Product Testing
 New Product Forecasting and Adoption
 Product Strategy over Life Cycle
 Linking Strategy to Product Portfolio

Module III Introduction to Brand and Brand Management (15%)

 Brand as a Generic Programme
 The Product and the Brand
 Strategic Brand Management Process
 Concept of Brand Equity, Brand Identity & Positioning

Module IV Designing & Implementing Brand Marketing Programs & Strategies (15%)
 Using Brand Elements & Brand Associations to build Equity
 Brand Extension
 Brand Architecture and Multi Brand Portfolios
 Designing Branding Strategy
 Brand Turnaround and Rejuvenation
 Managing Global Brands

Module V Brand Equity Measurement and Management (15%)

 Brand Value Chain
 Brand tracking Studies
 Understanding and Measuring brand equity using Aaker, Keller, Kapferer, Young and Rubicum, Inter
brand methodologies (methods of brand valuation)

Module VI Latest Development, Trends and Practices (15%)

 Brand Value Chain
 Brand tracking Studies
 Understanding and Measuring brand equity using Aaker, Keller, Kapferer, Young and Rubicum, Inter
brand methodologies (methods of brand valuation)

Module VI Latest Development, Trends and Practices (15%)

 The Digital Brand
 The Rise of Chatbots and Branding Strategy
PROFESSIONAL ETHICS AND SOCIAL RESPONSIBILITY FOR
SUSTAINABILITY
Module I: Philosophy and Ethics (25%)

 Introduction to ethical philosophy: definition, nature, scope, branches.

 Basic Theories (Deontology, Utilitarianism, Virtue Theory, Rights Theory, Casuist Theory)
 Morals, values and Ethics
 Moral Issues, Moral Dilemmas &Moral Autonomy
 Basic Ethical Principles
 Contemporary philosophy: action, ethics, and responsibility
 Linking philosophy and ethics & its implications

Module II: Ethics at Work place (20%)

 Professional Ethical Codes

 Work Place Rights & Responsibilities (Whistle blowing, )
 CSR
 Conflicts of Interest
 Managing Boundaries and Multiple Relationships (Socializing with Current or Former Clients, Making Referrals)
Organizational Loyalty

Module III: Ethical Considerations (20%)

 Basics of Intellectual Property Rights

 Confidentiality, Unintentional breaches of Confidentiality
 Principles of Natural Justice
 Working with minors
 Redressal Mechanism- Organizational Complaint Procedure
 Legal aspects of professional ethics

Module IV: Global issues in different sectors (15%)

 Current Scenario
 Globalization of MNCs, International Trade, World Summits
 Business Ethics and Corporate Governance
 Environmental Ethics
 Sustainable Development Goals
 Corporate Wars
 Ethics pertaining to discipline: Manufacturing, Marketing, technology- Ethical Hacking, Teaching Ethics, Media
Ethics, Bio Ethics, Legal ethics, Business ethics, management law, journalism

Module V: Research Ethics and Academic Integrity (20%)

 Best practices in research / standards setting initiatives and guidelines: COPE, WAME, etc
 Academic misconducts: Falsification, Fabrication and Plagiarism (FFP)
 Redundant publications: duplicate and overlapping publications, salami slicing, Selective reporting and
misrepresentation of data.
 Violation of publications ethics, authorship, and contributor ship
 Use of plagiarism software like Turnitin, Urkund and other open source software tools
 Complaints and appeals examples and fraud from India and abroad
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (FIBA 732)

Module I Nature and Scope of Investment Management and Portfolio Analysis: Overview (15%)
 Basics of stock markets.
 Investment versus Speculation,
 Investment Alternatives and Their Evaluation,
 Financial Markets, Portfolio Management Process,
 Approaches to Investment Decision Making,
 Common Errors in Investment Management, and Qualities of Successful Investing.
 Role of Portfolio Management,
 Portfolio Management Practices in International markets.

Module II Basic Concepts and Methods (20%)

 Risk and Return –

Measuring Historical Return,
Measuring Historical Risk,
Measuring Expected (Ex Ante) Return and Risk.
 Fundamental Analysis:
Economic Analysis,
Industry Analysis ,
Company Analysis Framework
 Technical Analysis :
Basic Tenets of Technical Analysis - Dow Theory - Behavior of Stock Prices - Major Trends - Charts and Trend
Lines - Resistance and support Lines - Different Patterns,
Elliot Wave Theory,
Efficient market Theory

Module III Modern Portfolio Theory (20%)

 Portfolio Theory:
The Benefits of Diversification,
Diversification and Portfolio Risk,
Portfolio Return and Risk,
Measurement of Co movements in Security Returns,
Calculation of Portfolio Risk,
Efficient Frontier,
Optimal Portfolio.
 Capital Asset Pricing Model –
Assumptions – Inputs Required for Applying CAPM,
The Capital Market Line - Security Market Line,
Pricing of Securities with CAPM. FAMA French Model,
Limitations for all models

Module IV Equity and Bond Valuation (25%)

 Equity Valuation:
Balance Sheet Techniques- Book value,
Liquidation value,
Replacement cost.
Discounted Cash Flow Techniques:
Dividend discount model,
 Free cash flow model.
Relative Valuation Techniques: Price-earnings ratio, Price-book value ratio,
Price-sales ratio.
 Bond Valuation:
Bond Returns,
Coupon Rate,
Current Yield,
Yield to Maturity,
Yield to Call,
Bond duration.

Module V Portfolio Management (20%)

 Specification of Investment Objectives and Constraints,
 Selection of Asset Mix,
 Formulation of Portfolio Strategy,
 Selection of Securities,
 Portfolio Execution,
 Portfolio Revision,
 Performance Evaluation.
 Performance MeasuresTreynor Measure, Sharpe Measure, Jensen Measure. Asset Allocation.

SERVICE OPERATIONS MANAGEMENT (POM 711)

Module I : Understanding Service Operations (15%)
Descriptors/Topics
1. Introduction; Nature & Role of Services in Economy;
2. Service Operations and their Management Fundamentals;
3. Service Strategy; Positioning of Services in the Organisation Value Chain

Module II: Service Operation Infrastructure (20%)

Descriptors/Topics
4. Service Facility Design, Layout & Location,
5. Off-shoring & Outsourcing;
6. Technology in Services,
7. Front-office Back-office Interface;
8. Human Factor in Services;
9. External Associates in Service Processes

Module III : Service Process Management (25%)

Descriptors/Topics
10. Service Encounter Design and Control;
11. Managing Service Processes;
12. Experience Management in Service Operations;
13. Service Quality and Reliability Assurance;
14. Service Process Improvement & the Associated Methodologies;
15. Experience Innovation Paradigm; New Service Development

Module IV : Improving Service Delivery Propositions

Descriptors/Topics
16. Service Growth and Globalization;
17. Forecasting Demand for Services;
18. Capacity and Demand Management;
19. Customer Expectations and the Planned Provision in Service Delivery;
20. Legal Aspects of Expectation-Delivery Gaps;
21. Service Waiting Line and Customer Relationship Management;
 22. Inventory Management for Improved service Delivery

Module V Incorporating AI and Other Latest Technologies in Service Operations

STRATEGIC MANAGEMENT(S T R A 7 0 1)
Module I : Introduction to Strategic Management (20%)
 Introduction to the concepts of Strategy and Strategic Management.
 Overview of Strategic Management Process
 Classification and levels of Strategy
 Strategic Intent : Concept of Vision and Mission, Goals, values
 Business Ethics & Corporate Social Responsibility

Module II: Strategic Analysis (20%)

 External Environmental Analysis: Global, National and local influences evaluation under PESTEL approach*.
 Industry Analysis using Porter’s 5 Forces and 6 Forces models*
 Changing dynamics in the VUCA world
 Value chain Analysis
 Resource Based View of the Firm-VRIO Framework
 Scenario Analysis SWOT Analysis and TOWS Matrix

Module III: Strategic Choice (15%)

 Corporate Strategies: Strickland’s Grand Strategy Selection Matrix*
 Portfolio Analysis using BCG and GE Nine Cell Matrix •
 Ansoff’s Product Market Matrix. •
 Porter’s Model of Generic Business Strategies
 Changing dynamics of strategic growth: Technology driven aggregation and largescale consolidation

Module IV: Strategic Design in a VUCA World (15%)

 Volatility of Industry Structures and Lifecycle Stages

 Defensive and Offensive strategies
 Innovation and disruption, Blue Ocean Strategy frameworks and tools*.
 Use of games and simulations for strategy evaluation

Module V : Impact of Technology on Strategy (15%)

 Impact of technology, eg Open Sourcing, and Machine Learning (AI) on Strategy formulation and implementation
 Usage of Big Data and Block Chain for Strategic Analysis and Prediction of Outcome

Module VI : Strategic Implementation and Control (20%)

  Resource Reallocation and Organization Structure, processes and system changes for strategic implementation
and control
 Integration between various levels of strategy
 Measuring performance with Balanced Score Card*
 Problems in measuring performance and establishing strategic controls

SUPPLY CHAIN MANAGEMENT (POM702)

Module I: SCM concepts. Sourcing Process and Managerial Issues.(25%)

 Understanding the Supply Chain,

 Understanding logistics. Evolution of Logistics and Supply Chain Management in the
Overall Organization’s Functioning,
 Objectives of a Supply Chain. Process views of a Supply Chain. Value Chain of a
Company. SCM drivers and Metrics.
 Purchase Management,
 Sourcing Process,
 Strategic Sourcing,
 Total Cost of Ownership,
 Global Sourcing,
 INCO Terms,
 E-Procurement/E-Commerce.
 Vendor Management and Development.

Module II: Logistics Management (25%)

 Logistics defined,
 Scope of logistics;
 Value added logistics services.
 Logistics at the centre of World Trade.
 Global logistics operation and its document handling.
 Types of shipment.
 Containerization in SCM, Role of logistics in Distribution channel.
 Multi-modal transportation.
 Logistics outsourcing:3PL and 4PL logistics.
 Reverse Logistics and Closed-Loop Supply Chain.
Module III: Managing the Supply Chain Performance (25%)
 Warehousing operations,
 Inventory Management,
 Supply Chain Cycle Inventory,
 Safety Inventory,
 Vendor Managed Inventory,
 SCM and Information Technology,
 Application of RFID, ERP, JIT,
 Optimization of Supply Chain,
 Retailing Management,
  Waste Elimination and Lean Thinking in Supply Chain;
 Supply chain performance measurement systems;
 Supply Chain Balanced Score Card, SCOR Model
Module IV: Latest Development, Trends and Practices (25%)
 Application of Block chain,
 Artificial Intelligence and Internet of Things in SCM,
 Risk Management in Supply chains,
 Governance Issues and role of Ethics, sustainability and supply chain

SERVICE OPERATIONS MANAGEMENT (POM 711)

Module I : Understanding Service Operations (15%)
Descriptors/Topics
 Introduction; Nature & Role of Services in Economy;
 Service Operations and their Management Fundamentals;
 Service Strategy; Positioning of Services in the Organisation Value Chain

Module II: Service Operation Infrastructure (20%)

Descriptors/Topics
 Service Facility Design, Layout & Location,
 Off-shoring & Outsourcing;
 Technology in Services,
 Front-office Back-office Interface;
 Human Factor in Services;
 External Associates in Service Processes

Module III : Service Process Management (25%)

Descriptors/Topics
 Service Encounter Design and Control;
 Managing Service Processes;
 Experience Management in Service Operations;
 Service Quality and Reliability Assurance;
 Service Process Improvement & the Associated Methodologies;
 Experience Innovation Paradigm; New Service Development

Module IV : Improving Service Delivery Propositions (25%)

Descriptors/Topics
 Service Growth and Globalization;
 Forecasting Demand for Services;
 Capacity and Demand Management;
 Customer Expectations and the Planned Provision in Service Delivery;
 Legal Aspects of Expectation-Delivery Gaps;
 Service Waiting Line and Customer Relationship Management;
 Inventory Management for Improved service Delivery

Module V Incorporating AI and Other Latest Technologies in Service Operations (15%)

Descriptors/Topics
 Introduction to AI and other new age technologies
 AI as a service (AIaaS)
 Futuristic Scenario of incorporating new technologies like cloud computing, simulation, robotics etc in service
operations