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Impact
Impact evaluation using evaluation
Difference-in-Differences
Anders Fredriksson and Gustavo Magalhães de Oliveira
Center for Organization Studies (CORS), School of Economics, Business and
Accounting (FEA), University of São Paulo (USP), São Paulo, Brazil 519
Received 18 May 2019
Revised 27 July 2019
Abstract Accepted 8 August 2019

Purpose – This paper aims to present the Difference-in-Differences (DiD) method in an accessible language
to a broad research audience from a variety of management-related fields.
Design/methodology/approach – The paper describes the DiD method, starting with an intuitive
explanation, goes through the main assumptions and the regression specification and covers the use of several
robustness methods. Recurrent examples from the literature are used to illustrate the different concepts.
Findings – By providing an overview of the method, the authors cover the main issues involved when
conducting DiD studies, including the fundamentals as well as some recent developments.
Originality/value – The paper can hopefully be of value to a broad range of management scholars
interested in applying impact evaluation methods.
Keywords Impact evaluation, Policy evaluation, Management, Causal effects,
Difference-in-Differences, Parallel trends assumption
Paper type Research paper

1. Introduction
Difference-in-Differences (DiD) is one of the most frequently used methods in impact
evaluation studies. Based on a combination of before-after and treatment-control group
comparisons, the method has an intuitive appeal and has been widely used in economics,
public policy, health research, management and other fields. After the introductory section,
this paper outlines the method, discusses its main assumptions, then provides further details
and discusses potential pitfalls. Examples of typical DiD evaluations are referred to
throughout the text, and a separate section discusses a few papers from the broader
management literature. Conclusions are also presented.
Differently from the case of randomized experiments that allow for a simple comparison
of treatment and control groups, DiD is an evaluation method used in non-experimental
settings. Other members of this “family” are matching, synthetic control and regression
discontinuity. The goal of these methods is to estimate the causal effects of a program when
treatment assignment is non-random; hence, there is no obvious control group[1]. Although

© Anders Fredriksson and Gustavo Magalhães de Oliveira. Published in RAUSP Management

Journal. Published by Emerald Publishing Limited. This article is published under the Creative
Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create
derivative works of this article (for both commercial and non-commercial purposes), subject to full
attribution to the original publication and authors. The full terms of this licence may be seen at http://
creativecommons.org/licences/by/4.0/legalcode RAUSP Management Journal
Vol. 54 No. 4, 2019
Anders Fredriksson and Gustavo Magalhães de Oliveira contributed equally to this paper. pp. 519-532
The authors thank the editor, two anonymous referees and Pamela Campa, Maria Perrotta Berlin Emerald Publishing Limited
2531-0488
and Carolina Segovia for feedback that improved the paper. Any errors are our own. DOI 10.1108/RAUSP-05-2019-0112
RAUSP random assignment of treatment is prevalent in medical studies and has become more
54,4 common also in the social sciences, through e.g. pilot studies of policy interventions, most
real-life situations involve non-random assignment. Examples include the introduction of
new laws, government policies and regulation[2]. When discussing different aspects of the
DiD method, a much researched 2006 healthcare reform in Massachusetts, that aimed to give
nearly all residents healthcare coverage, will be used as an example of a typical DiD study
520 object. In order to estimate the causal impact of this and other policies, a key challenge is to
find a proper control group.
In the Massachusetts example, one could use as control a state that did not implement the
reform. A DiD estimate of reform impact can then be constructed, which in its simplest form
is equivalent to calculating the after-before difference in outcomes in the treatment group,
and subtracting from this difference the after-before difference in the control group. This
double difference can be calculated whenever treatment and control group data on the
outcomes of interest exist before and after the policy intervention. Having such data is thus
a prerequisite to apply DiD. As will be detailed below, however, fulfilling this criterion does
not imply that the method is always appropriate or that it will give an unbiased estimate of
the causal effect.
Labor economists were among the first to apply DiD methods[3]. Ashenfelter (1978)
studied the effect of training programs on earnings and Card (1990) studied labor market
effects in Miami after a (non-anticipated) influx of Cuban migrants. As a control group, Card
used other US cities, similar to Miami along some characteristics, but without the migration
influx. Card & Krueger (1994) studied the impact of a New Jersey rise in the minimum wage
on employment in fast-food restaurants. Neighboring Pennsylvania maintained its
minimum wage and was used as control. Many other studies followed.
Although the basic method has not changed, several issues have been brought forward
in the literature, and academic studies have evolved along with these developments. Two
non-technical references covering DiD are Gertler, Martinez, Premand, Rawlings, and
Vermeersch (2016) and White & Raitzer (2017), whereas Angrist & Pischke (2009, chapter 5)
and Wooldridge (2012, chapter 13) are textbook references. In chronological order, Angrist
and Krueger (1999), Bertrand, Duflo, and Mullainathan (2004), Blundell & Costa Dias (2000,
2009), Imbens & Wooldridge (2009), Lechner (2011), Athey & Imbens (2017), Abadie &
Cattaneo (2018) and Wing, Simon, and Bello-Gomez (2018) also review the method, including
more technical content. The main issues brought forward in these works and in other
references are discussed below.

2. The Difference-in-Differences method

The DiD method combines insights from cross-sectional treatment-control comparisons and
before-after studies for a more robust identification. First consider an evaluation that seeks
to estimate the effect of a (non-randomly implemented) policy (“treatment”) by comparing
outcomes in the treatment group to a control group, with data from after the policy
implementation. Assume there is a difference in outcomes. In the Massachusetts health
reform example, perhaps health is better in the treatment group. This difference may be due
to the policy, but also because there are key characteristics that differ between the groups
and that are determinants of the outcomes studied, e.g. income in the health reform example:
Massachusetts is relatively rich, and wealthier people on average have better health. A
remedy for this situation is to evaluate the impact of the policy after controlling for the
factors that differ between the two groups. This is only possible for observable
characteristics, however. Perhaps important socioeconomic and other characteristics that
determine outcomes are not in the dataset, or even fundamentally unobservable. And even if
it would be possible to collect additional data for certain important characteristics, the Impact
knowledge about which are all the relevant variables is imperfect. Controlling for all evaluation
treatment-control group differences is thus difficult.
Consider instead a before-after study, with data from the treatment group. The policy
under study is implemented between the before and after periods. Assume a change over
time is observed in the outcome variables of interest, such as better health. In this case, the
change may have been caused by the policy, but may also be due to other changes that
occurred at the same time as the policy was implemented. Perhaps there were other relevant 521
government programs during the time of the study, or the general health status is changing
over time. With treatment group data only, the change in the outcome variables may be
incorrectly attributed to the intervention under study.
Now consider combining the after-before approach and the treatment-control group
comparison. If the after-before difference in the control group is deducted from the same
difference in the treatment group, two things are achieved. First, if other changes that occur
over time are also present in the control group, then these factors are controlled for when
the control group after-before difference is netted out from the impact estimate. Second, if
there are important characteristics that are determinants of outcomes and that differ
between the treatment and control groups, then, as long as these treatment-control group
differences are constant over time, their influence is eliminated by studying changes over
time. Importantly, this latter point applies also to treatment-control group differences in
time-invariant unobservable characteristics (as they are netted out). It is thus possible to get
around the problem, present in cross-sectional studies, that one cannot control for
unobservable factors (further discussed below).
To formalize some of what has been said above, the basic DiD study has data from two
groups and two time periods, and the data is typically at the individual level, that is, at a
lower level than the treatment intervention itself. The data can be repeated cross-sectional
samples of the population concerned (ideally random draws) or a panel. Wooldridge (2012,
chapter 13) gives examples of DiD studies using the two types of data structures and
discusses the potential advantages of having a panel rather than repeated cross sections
(also refer to Angrist & Pischke, 2009, chapter 5; and Lechner, 2011).
With two groups and two periods, and with a sample of data from the population of
interest, the DiD estimate of policy impact can be written as follows:



DiD ¼ y s¼Treatment;t¼After  y s¼Treatment;t¼Before  y s¼Control;t¼After  y s¼Control;t¼Before
(1)

where y is the outcome variable, the bar represents the average value (averaged over
individuals, typically indexed by i), the group is indexed by s (because in many studies,
policies are implemented at the state level) and t is time. With before and after data for
treatment and control, the data is thus divided into the four groups and the above double
difference is calculated. The information is typically presented in a 2  2 table, then a third
row and a third column are added in order to calculate the after-before and treatment-control
differences and the DiD impact measure. Figure 1 illustrates how the DiD estimate is
constructed.
The above calculation and illustration say nothing about the significance level of the DiD
estimate, hence regression analysis is used. In an OLS framework, the DiD estimate is
obtained as the b -coefficient in the following regression, in which As are treatment/control
group fixed effects, Bt before/after fixed effects, Ist is a dummy equaling 1 for treatment
observations in the after period (otherwise it is zero) and « ist the error term[4]:
RAUSP yist ¼ As þ Bt þ b I st þ «ist (2)
54,4 In order to verify that the estimate of b will recover the DiD estimate in (1), use (2) to get
E ðyist js ¼ Control; t ¼ BeforeÞ ¼ AControl þ BBefore
E ðyist js ¼ Control; t ¼ AfterÞ ¼ AControl þ BAfter

522 E ðyist js ¼ Treatment; t ¼ BeforeÞ ¼ ATreatment þ BBefore

E ðyist js ¼ Treatment; t ¼ AfterÞ ¼ ATreatment þ BAfter þ b

In these expressions, E(yist|s, t) is the expected value of yist in population subgroup (s, t),
which is estimated by the sample average y s;t . Estimating (2) and plugging in the sample
counterpart of the above expressions into (1), with the hat notation representing coefficient
estimates, gives DiD ¼ b ^ [5].
The DiD model is not limited to the 2  2 case, and expression 2 is written in a more
general form than what was needed so far. For models with several treatment- and/or
control groups, As stands for fixed effects for each of the different groups. Similarly, with
several before- and/or after periods, each period has its own fixed effect, represented by Bt. If
the reform is implemented in all treatment groups/states at the same time, Ist switches from
zero to one in all such locations at the same time. In the general case, however, the reform is
staggered and hence implemented in different treatment groups/states s at different times t.
Ist then switches from 0 to 1 accordingly. All these cases are covered by expression 2[6].
Individual-level control variables Xist can also be added to the regression, which
becomes:

yist ¼ As þ Bt þ cXist þ b Ist þ « ist (3A)

An important aspect of DiD estimation concerns the data used. Although it cannot be done
with a 2  2 specification (as there would be four observations only), models with many time
periods and treatment/control groups can also be analyzed with state-level (rather than
individual-level) data (e.g. US or Brazilian data, with 50 and 27 states, respectively). There
would then be no i-index in regression 3 A. Perhaps the relevant data is at the state level (e.g.
unemployment rates from statistical institutes). Individual-level observations can also be

Figure 1.
Illustration of the
two-group two-period
DiD estimate. The
assumed treatment
group counterfactual
equals the treatment
group pre-reform
value plus the after-
before difference from
the control group
aggregated. An advantage of the latter approach is that one avoids the problem (discussed Impact
in Section 4) that the within group-period (e.g. state-year) error terms tend to be correlated evaluation
across individuals, hence standard errors should be corrected. With either type of data, also
state-level control variables, Zst, may be included in expression 3 A[7]. A more general form
of the regression specification, with individual-level data, becomes:

yist ¼ As þ Bt þ cXist þ dZst þ b Ist þ « ist (3B) 523

3. Parallel trends and other assumptions

Estimation of DiD models hinges upon several assumptions, which are discussed in detail
by Lechner (2011). The following paragraphs are mainly dedicated to the “parallel trends”
assumption, the discussion of which is a requirement for any DiD paper (“no pre-treatment
effects” and “common support” are also discussed below). Another important assumption is
the Stable Unit Treatment Value Assumption, which implies that there should be no
spillover effects between the treatment and control groups, as the treatment effect would
then not be identified (Duflo, Glennerster, & Kremer, 2008). Furthermore, the control
variables Xist and Zst should be exogenous, unaffected by the treatment. Otherwise, b^ will
be biased. A typical approach is to use covariates that predate the intervention itself,
although this does not fully rule out endogeneity concerns, as there may be anticipation
effects. In some DiD studies and data sets, the controls may be available for each time period
(as suggested by the t-index on Xist and Zst), which is fine as long as they are not affected by
the treatment. Implied by the assumptions is that there should be no compositional changes
over time. An example would be if individuals with poor health move to Massachusetts
(from a control state to the treatment state). The health reform impact would then likely be
underestimated.
Identification based on DiD relies on the parallel trends assumption, which states that the
treatment group, absent the reform, would have followed the same time trend as the control
group (for the outcome variable of interest). Observable and unobservable factors may cause
the level of the outcome variable to differ between treatment and control, but this difference
(absent the reform in the treatment group) must be constant over time. Because the
treatment group is only observed as treated, the assumption is fundamentally untestable.
One can lend support to the assumption, however, through the use of several periods of pre-
reform data, showing that the treatment and control groups exhibit a similar pattern in pre-
reform periods. If such is the case, the conclusion that the impact estimated comes from the
treatment itself, and not from a combination of other sources (including those causing the
different pre-trends), becomes more credible. Pre-trends cannot be checked in a dataset with
one before-period only, however (Figure 1). In general, such studies are therefore less robust.
A certain number of pre-reform periods is highly desirable and certainly a recommended
“best practice” in DiD studies.
The papers on the New Jersey minimum wage increase by Card & Krueger (1994, 2000)
(the first referred to in Section 1) illustrate this contention and its relevance. The 1994 paper
uses a two-period dataset, February 1992 (before) and November 1992 (after). By using DiD,
the paper implicitly assumes parallel trends. The authors conclude that the minimum wage
increase had no negative effect on fast-food restaurant employment. In the 2000 paper, the
authors have access to additional data, from 1991 to 1997. In a graph of employment over
time, there is little visual support for the parallel trends assumption. The extended dataset
suggests that employment variation may be due to other time-varying factors than the
RAUSP minimum wage policy itself (for further discussion, refer to Angrist & Pischke, 2009,
54,4 chapter 5).
Figure 2(a) exemplifies, from Galiani, Gertler, and Schargrodsky (2005) and Gertler et al.
(2016), how visual support for the parallel trends assumption is typically verified in
empirical work. The authors study the impact of privatizing water services on child
mortality in Argentina. Using a decade of mortality data and comparing areas with
524 privatized- (treatment) and non-privatized water companies (control), similar pre-reform
(pre-1995) trends are observed. In this case also the levels are almost identical, but this is not
a requirement. The authors go on to find a statistically significant reduction in child
mortality in areas with privatized water services. Figure 2(b) provides another example,
with data on a health variable before (and after) the 2006 Massachusetts reform, as
illustrated by Courtemanche & Zapata, 2014.
A more formal approach to provide support for the parallel trends assumption is to conduct
placebo regressions, which apply the DiD method to the pre-reform data itself. There should
then be no significant “treatment effect”. When running such placebo regressions, one option is
to exclude all post-treatment observations and analyze the pre-reform periods only (if there is
enough data available). In line with this approach, Schnabl (2012), who studies the effects of the
1998 Russian financial crisis on bank lending, uses two years of pre-crisis data for a placebo
test. An alternative is to use all data, and add to the regression specification interaction terms
between each pre-treatment period and the treatment group indicator(s). The latter method is
used by Courtemanche & Zapata (2014), studying the Massachusetts health reform. A further
robustness test of the DiD method is to add specific time trend-terms for the treatment and
control groups, respectively, in expression 3B, and then check that the difference in trends is
not significant (Wing et al., 2018, p. 459)[8].
The above discussion concerns the “raw” outcome variable itself. Lechner (2011) formulates
the parallel trends assumption conditional on control variables (which should be exogenous).
One study using a conditional parallel trends assumption is the paper on mining and local
economic activity in Peru by Aragon & Rud (2013), especially their Figure 3. Another issue,
which can be inspected in graphs such as Figure 2, is that there should be no effect from the
reform before its implementation. Finally, “common support” is needed. If the treatment group

Figure 2.
Graphs used to
visually check the
parallel trends
assumption. (a) (left)
Child mortality rates,
different areas of
Buenos Aires,
Argentina, 1990-1999
(reproduced from
Galiani et al., 2005);
(b) (right) Days per
year not in good
physical health, 2001-
2009, Massachusetts
and control states
(from Courtemanche
& Zapata, 2014)
includes only high values of a control variable and the control group only low values, one is, in Impact
fact, comparing incomparable entities. There must instead be overlap in the distribution of the evaluation
control variables between the different groups and time periods.
It should be noted that the parallel trends assumption is scale dependent, which is an
undesirable feature of the DiD method. Unless the outcome variable is constant during the
pre-reform periods, in both treatment and control, it matters if the variable is used “as is” or
if it is transformed (e.g. wages vs log wages). One approach to this issue is to use the data in
the form corresponding to the parameter one wants to estimate (Lechner, 2011), rather than 525
adapting the data to a format that happens to fit the parallel trends assumption.
A closing remark in this section is that it is worth spending time when planning the
empirical project, before the actual analysis, carefully considering all possible data sources,
if first-hand data needs to be collected, etc. Perhaps data limitations are such that a robust
DiD study – including a parallel trend check – is not feasible. On the other hand, in the
process of learning about the institutional details of the intervention studied, new data
sources may appear.

4. Further details and considerations for the use of Difference-in-Differences

4.1 Using control variables for a more robust identification
With a non-random assignment to treatment, there is always the concern that the treatment
states would have followed a different trend than the control states, even absent the reform. If,
however, one can control for the factors that differ between the groups and that would lead to
differences in time trends (and if these factors are exogenous), then the true effect from the
treatment can be estimated[9]. In the above regression framework (expression 3B), one should
thus control for the variables that differ between treatment and control and that would cause
time trends in outcomes to differ. With treatment assignment at the state level, this is primarily
a concern for state-level control variables (Zst). The main reason for including also individual-
level controls (Xist) is instead to decrease the variance of the regression coefficient estimates
(Angrist & Pischke, 2009, chapters 2 and 5; Wooldridge, 2012, chapters 6 and 13).
Matching is another way to use control variables to make DiD more robust. As suggested
by the name, treatment and control group observations are matched, which should reduce
bias. First, think of a cross-sectional study with one dichotomous state-level variable that is
relevant for treatment assignment and outcomes (e.g. Democrat/Republican state). Also
assume that, even if states of one category/type are more likely to be treated, there are still
treatment and control states of both types (“common support”). In this case, separate
treatment effects would first be estimated for each category. The average treatment effect is
then obtained by weighting with the number of treated states in each category. When the
number of control variables grows and/or take on many different values (or are continuous),
such exact matching is typically not possible. One alternative is to instead use the
multidimensional space of covariates Zs and calculate the distance between observations in
this space. Each treatment observation is matched to one or several control observations
(through e.g. Mahalanobis matching, n-nearest neighbor matching), then an averaging is
done over the treatment observations. Coarsening is another option. The multidimensional
Zs-space is divided into different bins, observations are matched within bins and the average
treatment effect is obtained by weighting over bins. Yet an option is the propensity score,
P(Zs). This one-dimensional measure represents the probability, given Zs, that a state
belongs to the treatment group. In practice, P(Zs) is the predicted probability from a logit or
probit model of the treatment indicator regressed on Zs. The method thus matches
observations based on the propensity score, again using n-nearest neighbor matching,
etc[10].
RAUSP When implementing matching in DiD studies, treatment and control observations are
54,4 matched with methods similar to the above, e.g. coarsening or propensity score. In the case
of a 2  2 study, a double difference similar to (1) is calculated, but the control group
observations are weighted according to the results of the matching procedure[11]. An
example of a DiDþmatching study of the Massachusetts reform is Sommers, Long, and
Baicker (2014). Based on county-level data, the authors use the propensity score to find a
526 comparison group to Massachusetts counties.
A third approach using control variables is the synthetic control method. Similar to DiD,
it aims at balancing pre-intervention trends in the outcome variables. In the original
reference, Abadie & Gardeazabal (2003) construct a counterfactual Basque Country by
using data from other Spanish regions. Inspired by matching, the method minimizes the
(multidimensional) distance between the values of the covariates in the treatment and
control groups, by choosing different weights for the different control regions. The distance
measure also depends, however, on a weight factor for each individual covariate. This
second set of weights is chosen such that the pre-intervention trend in the control group, for
the outcome of interest, is as close as possible to the pre-intervention trend for the treatment
group. As described by Abadie & Cattaneo (2018), the synthetic control method aims at
providing a “data-driven” control group selection (and is typically implemented in
econometrics software packages).
The Massachusetts health study of Courtemanche & Zapata (2014) illustrates a practice
for how a DiD study may go about in selecting a control group. In the main specification, the
authors use the rest of the United States as control (except a few states), and pre-reform
trends are checked (including placebo tests). The control group is thereafter restricted,
respectively, to the ten states with the most similar pre-reform health outcomes, to the ten
states with the most similar pre-reform health trends and to other New England states only.
Synthetic controls are also used. The DiD estimate is similar across specifications.
Related to the discussion of control variables is the threat to identification from
compositional changes, briefly mentioned in Section 3. Assume a certain state implements a
health reform. Compare with a neighboring state. If the policy induces control group
individuals with poor health to move to the treatment state, the treatment outcome will then
be composed also of these movers. In this case, the ideal is to have data on (and control for)
individuals’ “migration status”. In practice, such data may not be available and controls Xist
and Zst are instead used. This is potentially not enough, however, as there may be changes
also in unobserved factors and/or spillovers and complementarities related to the changes in
e.g. socioeconomic variables. One practice used to lend credibility to a DiD analysis is to
search for treatment-induced compositional changes by using each covariate as a dependent
variable in an expression 2-style regression. Any significant effect (the b -coefficient) would
indicate a potentially troublesome compositional change (Aragon & Rud, 2013).

4.2 Difference-in-Difference-in-Differences
Difference-in-Difference-in-Differences (DiDiD) is an extension of the DiD concept (Angrist
& Pischke, 2009), briefly mentioned through an example. Long, Yemane, & Stockley (2010)
study the effects of the special provisions for young people in the Massachusetts health
reform. The authors use data on both young adults and slightly older adults. Through the
DiDiD method, they compare the change over time in health outcomes for young adults in
Massachusetts to young adults in a comparison state and to slightly older adults in
Massachusetts and construct a triple difference, to also control for other changes that occur
in the treatment state.
4.3 Standard errors[12] Impact
In the basic OLS framework, observations are assumed to be independent and standard evaluation
errors homoscedastic. The standard errors of the regression coefficients then take a
particularly simple form. Such errors are typically “corrected”, however, to allow for
heteroscedasticity (Ecker-Huber-White heteroscedasticity-robust standard errors). The
second “standard” correction is to allow for clustering. Think of individual-level data from
different regions, where some regions are treated; others are not. Within a region (“cluster”),
the individuals are likely to share many characteristics: perhaps they go to the same schools, 527
work at the same firms, have access to the same media outlets, are exposed to similar
weather, etc. Factors such as these make observations within clusters correlated. In effect,
there is less variation than if the data had been independent random draws from the
population at large. Standard errors need to be corrected accordingly, typically implying
that the significance levels of the regression coefficients are reduced[13].
For correct inference with DiD, a third adjustment needs to be done. With many time
periods, the data can exhibit serial correlation. This holds for many typical dependent
variables in DiD studies, such as health outcomes, and, in particular, the treatment variable
itself. The observations within each of the treatment and control groups can thus be
correlated over time. Failing to correct for this fact can largely overstate significance levels,
which was the topic of the much influential paper by Bertrand et al. (2004).
One way of handling the within-group clustering issue is to collapse the individual data
to state-level averages. Similarly, the serial correlation problem can be handled by
collapsing all pre-treatment periods to one before-period, and all post-treatment periods to
one after-period. Having checked the parallel trends assumption, one thus works with two
periods of data, at the state level (which requires many treatment and control states). A
drawback, however, is that the sample size is greatly reduced. The option to instead
continue with the individual-level data and calculate standard errors that are robust to
heteroscedasticity, within-group effects and serial correlation, are provided by many
econometric software packages.

5. Examples of Difference-in-Differences studies in the broader management

literature
The DiD method is increasingly applied in management studies. A growing number of
scholars use the method in areas such as innovation (Aggarwal & Hsu, 2014; Flammer &
Kacperczyk, 2016; Singh & Agrawal, 2011), board of directors composition (Berger, Kick, &
Schaeck, 2014), lean production (Distelhorst, Hainmueller, & Locke, 2016), organizational
goals management (Holm, 2018), CEO remuneration (Conyon, Hass, Peck, Sadler, & Zhang,
2019), regulatory certification (Bruno, Cornaggia, & Cornaggia, 2016), social media (Kumar,
Bezawada, Rishika, Janakiraman, & Kannan (2016), employee monitoring (Pierce, Snow, &
McAfee, 2015) and environmental policy (He & Zhang, 2018).
Different sources of exogenous variation have been used for econometric identification in
DiD papers in the management literature. A few examples are given here. Chen, Crossland,
& Huang (2014) study the effects of female board representation on mergers and
acquisitions. In a robustness test to their main analysis, further addressing the issue that
board composition may be endogenous, the authors exploit the fact that female board
representation increases exogenously if a male board director dies. A small sample of 24
such firms are identified and matched to 24 control firms, and a basic two-group two-period
DiD regression is run on this sample.
Younge, Tong, and Fleming (2014) instead use DiD as the main method and study how
constraints on employee mobility affect the acquisition likelihood. The authors use as a
RAUSP source of identification a 1985 change in the Michigan antitrust law that had as an effect that
54,4 employers could prohibit workers from leaving for a competitor. Ten US states, where no
changes allegedly occurred around 1985, are used as the control group. The authors also use
(coarsened exact) matching on firm characteristics to select the control group firms most
similar to the Michigan firms. In addition, graphs of pre-treatment trends are presented.
Hosken, Olson, and Smith (2018) study the effect of mergers on competition. The authors
528 do not have an exogenous source of variation, which is discussed at length. They compare
grocery retail prices in geographical areas where horizontal mergers have taken place
(treatment), to areas without such mergers. Several different control groups are constructed,
and a test with pre-treatment price data only is conducted, to assure there is no difference in
price trends. Synthetic controls are also used.
Another study is Flammer (2015), who investigates whether product market competition
affects investments in corporate social responsibility. Flammer (2015) uses import tariff
reductions as the source of variation in the competitive environment and compares affected
sectors (treatment) to non-affected sectors (control) over time. A matching procedure is used
to increase comparability between the groups, and a robustness check restricts the sample to
treatment sectors where the tariff reductions are likely to be de facto exogenous. The author
also uses control variables in the DiD regression, but as pointed out in the paper, these
variables have already been used in the matching procedure, and their inclusion does not
alter the results.
Lemmon & Roberts (2010) study regulatory changes in the insurance industry as an
exogenous contraction in the supply of below-investment-grade credit. Using Compustat
data, they undertake a DiD analysis complemented by propensity score matching and
explicitly analyze the parallel trends assumption. Iyer, Peydro, da-Rocha-Lopes, and Schoar
(2013) examine how banks react in terms of lending when facing a negative liquidity shock.
Based on Portuguese corporate loan-level data, they undertake a DiD analysis, with an
identification strategy that exploits the unexpected shock to the interbank markets in
August 2007. Other papers that have used DiD to study the effect of shocks to credit supply
are Schnabl (2012), referenced above, and Khwaja & Mian (2008).
In addition to these topics, several DiD papers published in management journals relate
to public policy and health, an area reviewed by Wing et al. (2018). The above referenced
Aragon & Rud (2013) and Courtemanche & Zapata (2014) are two of many papers that apply
several parts of the DiD toolbox.

6. Discussion and conclusion

The paper presents an overview of the DiD method, summarized here in terms of some
practical recommendations. Researchers wishing to apply the method should carefully plan
their research design and think about what the source of (preferably exogenous) variation is,
and how it can identify causal effects. The control group should be comparable to the treatment
group and have the same data availability. Matching and other methods can refine the control
group selection. Enough time periods should be available to credibly motivate the parallel
trends assumption and, in case not fulfilled, it is likely that DiD is not an appropriate method.
The robustness of the analysis can be enhanced by using exogenous control variables, either
directly in the regression and/or through a matching procedure. Standard errors should be
robust and clustered in order to account for heteroscedasticity, within-group correlation and
serial correlation. Details may differ, however, including what the relevant cluster is, which
depends on the study at hand, and researchers are encouraged to delve further into this topic
(Bertrand et al., 2004; Cameron & Miller, 2015). Yet other methods, such as DiDiD and synthetic
controls were discussed, while a discussion of e.g. time-varying treatment effects and another
quasi-experimental technique, regression discontinuity, were left out. Several methodological Impact
DiD papers were cited above, the reading of which is encouraged, perhaps together with texts evaluation
covering other non-experimental methods.
The choice of research method will vary according to many circumstances. DiD has the
potential to be a feasible design in many subfields of management studies and scholars
interested in the topic hopefully find this text of interest. The wide range of surveys and
databases – Economatica, Capital IQ and Compustat are a few examples – enables the
application of DiD in distinct contexts and to different research questions. Beyond data, the
529
above-cited studies also demonstrate innovative ways of getting an exogenous source of
variation for a credible identification strategy.

Notes
1. The reader is assumed to have basic knowledge about regression analysis (e.g. Wooldridge, 2012)
and also about the core concepts in impact evaluation, e.g. identification strategy, causal
inference, counterfactuals, randomization and treatment effects (e.g. Gertler, Martinez, Premand,
Rawlings, & Vermeersch, 2016, chapters 3-4; White & Raitzer, 2017, chapters 3-4).
2. In this text, the terms policy, program, reform, law, regulation, intervention, shock or
treatment are used interchangeably, when referring to the object being evaluated, i.e. the
treatment.
3. Lechner (2011) provides a historical account, including Snow’s study of cholera in London in the 1850s.
4. The variable denominations are similar to those in Bertrand et al. (2004). An alternative way to
specify regression 2, in the 2  2 case, is to use an intercept, treatment- and after dummies and a
dummy equaling the interaction between the treatment and after dummies (e.g. Wooldridge,
2012, chapter 13). The regression results are identical.
5. Angrist & Pischke (2009), Blundell & Costa Dias (2009), Lechner (2011) and Wing et al. (2018) are
examples of references that provide additional details on the correspondence between the
“potential outcomes framework”, the informal/intuitive/graphical derivation of the DiD measure
and the regression specification, as well as a discussion of population vs. sample properties.
6. Note that the interpretation of b changes somewhat if the reform is staggered (Goodman-Bacon,
2018). An even more general case, not covered in this text, is when Ist switches on and off. A
particular group/state can then go back and forth between being treated and untreated (e.g. Bertrand
et al., 2004). Again different is the case where Ist is continuous (e.g. Aragon & Rud, 2013).
7. Note that Xist and Zst are both vectors of variables. The X-variables could be e.g. gender, age and
income, i.e. three variables, each with individual level observations. Zst can be e.g. state
unemployment, variables representing racial composition, number of hospital beds, etc.,
depending on the study. The regression coefficients c and d are (row) vectors.
8. See also Wing et al. (2018, pp. 460-461) for a discussion of the related concept of event studies.
Their set-up can also be used to study short- and long term reform effects. A slightly different
type of placebo test is to use control states only, to study if there is an effect where there should
be none (Bertrand et al., 2004).
9. In relation to this discussion, note that the Difference-in-Differences method estimates the
Average Treatment Effect on the Treated, not on the population (e.g. Blundell & Costa Dias,
2009; Lechner, 2011; White & Raitzer, 2017, chapter 5).
10. Matching (also referred to as “selection on observables”) hinges upon the Conditional
Independence Assumption (CIA) (or “unconfoundedness”), which says that, conditional on the
control variables, treatment and control would have the same expected outcome, in either
treatment state (treated/untreated). Hence the treatment group, if untreated, would have the same
RAUSP expected outcome as the control group, and the selection bias disappears (e.g. Angrist &
Pischke, 2009, chapter 3). Rosenbaum & Rubin (1983) showed that if the CIA holds for a set of
54,4 variables Zs, then it also holds for the propensity score P(Zs).
11. Such a method is used for panel data. When the data are repeated cross sections, each of the three
groups treatment-before, control-before and control-after needs to be matched to the treatment-
after observations (Blundell & Costa Dias, 2000; Smith & Todd, 2005).
530 12. For a general discussion, refer to Angrist & Pischke (2009) and Wooldridge (2012). Abadie,
Athey, Imbens, and Wooldridge (2017), Bertrand et al. (2004) and Cameron & Miller (2015)
provide more details.
13. When there are group effects, it is important to have a large enough number of group-period cells,
in order to apply DiD, an issue further discussed in Bertrand et al. (2004).

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Corresponding author
Anders Fredriksson can be contacted at: [email protected]

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