A FEASIBILITY STUDY ON THE ESTABLISHMENT OF

FROOZY ICE CREAM SHAKE 6426 ZAPOTE

ST. CAMARIN CALOOCAN CITY

A Bachelor Feasibility Study

In Partial Fulfillment
of the Requirement for the Degree
Bachelor of Science in Business Administration
Major in Marketing Management

Galo, Jeremy

Jurado, Charlie B.

Landao, Jayson A.

Laya Adrian L.

Mamansag, Jan Marc M.

OCTOBER 2023
 Chapter 1

Business Concept

This chapter presents the overall concept of the business, including the

importance of the business logo, offerings, unique quality to the other business

objectives.

Introduction

Nowadays, different issues compete over which ice cream is tastier,

lighter or softer. Customers are seeking an experience from another decade,

whether they were fit in the original or not. Customer want a specialized

experience and are always seeking the next new trend.

According to Goldberg there is better than ice cream, it is frozen liquid ice

cream that helps you sip your childhood through a straw. Officially known as a

milkshake, the frothy combination of milk, Ice cream and sweet fruit or chocolate,

the stuff middle school summer nights are made of.

The products introduce by “Froozy Ice Cream Shake” is a food and

beverage which is consumer good that is fine for every customer, fit for all ages

such as kids, teenager and adults. Froozy Ice Cream Shake is good for every

season and has a great location where you can buy it. Froozy Ice Cream Shake

is made from organic fruits that contains a high level of vitamin and high-quality

ingredients.
 Providing a product that is not just delicious but also good in health and

will fulfill the hunger of customer. Froozy Ice Cream shake top priority is

cleanliness, which is mandatory during the process of making organic ice cream,

services of the business is always reliable along with motivation to fulfill the

wants and needs of the target market.

Customers always want to try something new for their taste that they will

not get bored to eat or experience a feeling that will surely satisfy their wants.

Froozy ice cream shake assures every customer a healthy and affordable

product that will surely satisfy their needs and wants.

Overview of the concept

The researcher came up with this concept for the reason that Filipino love

shake and Ice cream in every types of season, pursuing always for a new trend.

Froozy ice cream shake is combination of ice cream and shake, it is a two

product in a one cup. Froozy ice cream shake is safe and healthy for everyone

who wants to taste something new that wants execute their cravings. The

business proposed not one but a lot of offerings different flavors and toppings will

be a great deal for the aesthetic and delicious ice cream shake which will never

get bored while eating the ice cream shake and the product can buy in a

affordable price. Offering facilities are clean, safe, and conducive to customer.

The researchers wants to provide a business that will satisfy and fulfill the desire

of the customer. The goal of the researchers is to provide high-quality, healthy

and delectable ice cream shakes. The business want to be recognized for food

quality, service, price value, customer relationships and customer satisfaction.

This figure shows the logo of the proposed of the business. Below are the

following interpretations of the business name, logo, image, tagline and the

colors.

Figure 1.1 Business Name and Logo of Froozy ice cream shake

Business Name

The business proposed name is Froozy Ice Cream Shake. It is an ice

cream made with organic fruits that tasted creamy and smooth as it melted in

your mouth. It came with a cup and that has a different variety of toppings. We,

the researchers came up with this business name as it represents the defrosting

process, deliciousness, as well as the attractiveness of the product.

Shake and enjoy - The tagline Froozy Ice Cream Shake shows the feeling of the

customer while tasting the product that gives them a smile on their face while

enjoying the Froozy Ice Cream Shake.

It embraces the Logo of “Froozy Ice Cream Shake” and features a cup

filled with ice cream to represent the product’s style as well as fruits that are

organically grown and healthy, demonstrating that the product has a variety of

flavors to appeal to our target market. Full of hues that the target market for our

business can take to heart or use positively. Based on the flavor options, the

researchers decided to incorporate these hues.

The Researchers included these colors based on the flavor offerings.

Brown Color – Represent our powdered graham inside the cup.

Yellow Color – Represent our Mango ice cream shake flavor

Green Color – Represent our Avocado flavor.

Orange Color – Represent our Papaya flavor

White Color – Represent the cleanliness of our product.

Business Offerings

Froozy ice cream shake is offering a different flavor of ice cream that will

satisfy our customers cravings. We also have a different flavor of Froozy ice

cream shake Like avocado, mango, strawberry, ube, and different toppings such

as Chia Seeds, Graham, Tapioca Pearl, Cashew Nuts, Cheese the choices of

toppings, and choices of Cup per Oz. and Lumpia De Repolyo as a snack.
 Table 1.1

Business offering of Froozy Ice Cream Shake

Product Image Description

AVOCADO Avocado ice cream

ICECREAM shake is Contains of

12oz Php63.00 Cashew Nut top,

16oz Php93.00 Graham, Tapioca Pearl,

20oz Php123.00 Chia Seeds.

Mango is an all Time

MANGO favorite of people. It is

ICECREAM Contains of real mango

12oz Php63.00 fruits, cheese, graham,

16oz Php93.00 tapioca pearl and chia

20oz Php123.00 seeds.

STRAWBERRY Fragaria Ice Cream

ICECREAM Shake is made of real

12oz Php63.00 strawberry, chia seeds,

16oz Php93.00 tapioca Pearl, Graham,

20oz Php123.00
 Ube Ice Cream Shake

UBE is a Filipino beloved

ICECREAM Ingredients is Consist of

12oz Php63.00 a real Ube, Cashew

16oz Php93.00 Nuts, tapioca Pearl,

20oz Php123.00 Graham, and chia

Seeds.

Lumpia De Repolyo

LUMPIA DE REPOLYO Is a lumpia that

Php10.00 each contains of cabbage,

carrots and tofu.

TOPPINGS Chia Seeds, Graham,

Php6.00 each Tapioca Pearl, Cashew

Nuts, Cheese the

choices of toppings.

Cup per oz. There is a choices of

12oz Php63.00 sizes per cup, small,

16oz Php93.00 medium, large.

20oz Php123.00

Table 1.1 shows the business offerings of Froozy Ice Cream Shake
 The table 1.1 show the every offerings by Froozy Ice Cream Shake such

as, avocado, ube, mango and strawberry. There is choices of toppings depends

on consumer taste such as Chia Seeds, Graham, Tapioca Pearl, and Cashew

Nuts. Cup per oz. the choices of customer depends on their wants. And also

special snacks Lumpia De Repolyo for the consumer who wants a new taste of

Lumpia.

Unique Quality

In a business, A successful unique product is one that stands out from its

competitors and appeals to a wide range of customers. It should have the ability

to differentiate itself from other products on the market and provide a unique

experience to its users. A successful product should also have a clear purpose

and value proposition that resonates with customers and meets their needs.

The uniqueness of the product given by the researchers:

Product

 Implementing safety and review quality assurance procedures of the

product.

 Guaranteed the product is healthy and made only with fresh fruits and

vegetables.

 Offering different flavors of the product and toppings.

PRICE

 Affordable and a bundle price based on what the expectation of the

customer
PROMOTION

 We will have a buy 1 take 1 promo every quarter of the year.

 We create a page and posted our product in social media.

PLACE

 We are easy access to customer because our store is along the hi-way.

 It has a good atmosphere and provide a cleanliness.

PEOPLE

 Our staff are also our researchers so we can improve our product through

experience.

Business Structure

The Froozy Ice Cream Shake recognized a potential for business

development. To accomplish this, there will be a general partnership who will

share all business operations. This covers all partnerships and partners must

have mutual respect and support in addition to their financial obligations.

Additionally, the partnership provides and hire the best staff to assist in the

operations and reach the company’s objective. This business is

identified as a general partnership because it arrangement by two or more

individual agreed to share in all assets, profits, financial and legal liabilities of

jointly owned businesses.

Choosing an optimal location does not just serve as an address for your

business, it covers the way for increased customer engagement to meet their

expectation, improved operations, and heightened overall growth potential to the

success of the business. Froozy Ice Cream shake located in area that convenient

for every type of customer.

General descriptions

The researcher will rent a store located in 6426 Zapote St. Camarin

Caloocan City. The owner of the store and the renter create a contract of lease

that both parties are respectively agreed.

Figure 1.1 The Location Map of Froozy Ice Cream Shake

Caloocan City. We Choose this place because a lot of people passing in the

area. And the area is a crossing of different barangay’s The location is also a

passenger loading and unloading area. It is also accessible to the customer.

There is a big possibility to engage more customers to our business.

Accessibility and Visibility

How the customer can go to Froozy Ice Cream Shake business location and

to whom the business location is visible.

Accessibility

The designated location has a potential customer and it is located along the

highway where students and employees travel the most.

Visibility

The researcher chose the area for the reason that location has a lot of

potential customer such as terminals, market, schools, and hotel. The store is

easy to access of the customer.

Actual Business Location

Froozy Ice Cream Shake is Located at 6426 Zapote St. Camarin Caloocan

City. The Store is approximately 11 sqm. In this place we choose to launch our

business.
 Figure 1.2 The actual Business Location of Froozy Ice Cream Shake

Propose Store Layout

Froozy Ice Cream Shake is Located at 6426 Zapote St. Camarin Caloocan

City. The Store is approximately 11 sqm. In this place we choose to launch our

business. The floor plan of has total of 11 square meters

11sqm

Layout of Froozy Ice Cream Shake

Figure 1.3 Floor plan of Froozy Ice Cream Shake

This figure shows the floor plan of the Froozy Ice Cream Shake. The store

has total of 11sqm. The store has convenient space for dining customers and

waiting in the cashier area. The store has serving area where the Ice cream

shake can serve. Froozy Ice Cream Shake store have a capacity of 5-7 persons.

The store is composed of 2 chairs and 1 round table for dine in customers

and 1 long sofa chair for waiting in area of take out. It has a preparation table

where the appliances located such as blender and chiller. It has comfort room

for the people who want wash their hands.

Table For Expenses

Rental Fee 9,000php per month

Water Bill 1,000php per month

Electricity Bill 1,500php per month

Total Equipment

Salaries Expenses (2employees)

Supplies and Raw Materials (First

Month)

Regulatory issue on land/location

As a researcher, it is important to know which regulatory to sight. Here are the

following implementing rules;

 Establishment is strictly no disposal of waste outside the premise.

 Strictly no smoking inside and outside of the establishment.

 Business permit and license of physical stall.

 Securing the business store safe to avoid hazardous damage in area.

 Lastly, must be responsible for rental payments time base.

Neighborhood Profile Froozy Ice Cream Shake

Nearby Establishment Description

Big brew is located at Zapote

Camarin, 35.0m away from stall

Store hour is from 8;00am to 12;00am

Uncle johns located at Capote

Camarin, 15.0m away from stall

Store hour; 24 hours 7 days a week.

Maksi Liston Manok is located at

Camarin Caloocan, 2.0m away from

stall

Store hours; 8;00am to 2;00am

Papa’s pizza located at Zapote

Camarin Caloocan, 60.0m away from

stall, Store hours: 8;00am to 9;00pm

Camarin Caloocan, 30.0m away from

stall

Store hours is 8;00am to 7;00pm

Business objective

The primary goal of Froozy Ice Cream Shake is to provide excellent and

delectable ice cream, as well as to delight and please our consumers. In addition

to offering our clients high-quality products and services, we’ll make sure that our

facilities are clean, safe, and conducive to customers’ comfort. To grow the

company and be successful.

Short Term Objectives

The following are the short-term objectives of the Froozy Ice Cream Shake;

1. By preserving excellent service and communication, it increasing the number

of customers.

2. To provide craving satisfaction of the customer by providing delicious Froozy

Ice Cream Shake.

3. To establish a good relationship with customers

4. To make more customers comfortable by means of cleanliness.

5. To put a healthy organic product on the market

The following are the short-term objectives of the Froozy Ice Cream Shake;

1. To increase the total income of sales by 20 percent in the next 5 years.

2. To make our product be recognize all over the country.

3. To open 10 stores in different locations in the next 3 years.

4. To create new varieties of healthy dessert and to improve our quality to

make our customers satisfied.

5. To be known as the best and most healthy distributor of in the city