2022 Social Media Calendar
2022 Social Media Calendar
Key
Scheduled = This a post that you can schedule in advance using your Agorapulse calendar.
Live = This is a social post you might want to add directly from your mobile phone or desktop. There's something to be said to connecting with your audien
FAQS
1. Always remember the timezones of your audience. Use Agorapulse to schedule posts at peak times on your pages or feeds for them.!
3. If you're selling products via social media, always hype events in advance. For example, Halloween shoppers begin several weeks or even a month befor
That means that your Halloween social media should begin around October 10.
4. Get your company involved in those fun worldwide holidays. #cookieday and #internationalpancake day are great opportunities for some tasty employee
We're certain nobody will say no!
5. You don't have to use every hashtag just because it's there. Be careful of sensitive hashtags, and only use them if you can add value and are standing by y
6. Remember to add sector specific holidays to your calendar. For example, in the finance sector, events like "gold week" or "Non Farm Payrolls" are impo
7. Remember, social media is only partly proactive. The other part is you listening, responding and reacting to your audience.
Monitor conversations and sentiment in your Agorapulse dashboard.
8. Be consistent. If you decide to post four times a week, that's cool. But maintain it. Inconsistent or erratic posting is known to annoy page fans!
9. Remember to track links wherever possible, so you can monitor your results. You can insert your blog URL into Google's URL builder. From there, you
10. Have fun and spark debate and discussion! If your posts are boring, your audience will switch off. Try out some of our fun social media ideas.
ou do for the following month.
Social Media Content Cal
Month
Sunday Monday Tuesday Wednesday
a b d k
a c e l
a b d k
a c e l
a b d k
a b d k
Key:
a Post a link to an article on your blog or PR that your audience would love or find useful. (Scheduled)
b Show your face. Post a behind-the-scenes photo, meet the team interview or live Facebook or Insta Story or Reel (schedu
c Mondays are tough. Post a motivational quote or funny joke (Scheduled)
d Social proof! Post a review, comment, social post or article that mentions your business. (Scheduled or Live)
e Pose a question on your pages and ask for comments (scheduled)
f Bring it back. Post a Throwback Thursday (#tbt) photo, stat or link. (Scheduled)
g Support others. Tag another business or praise a local service. You could also retweet or share a post (Scheduled or Live)
h Keep it light on Friday! Post a meme, GIF, or funny video/photo. (Scheduled)
i TGIF! Ask your followers about their weekend plans. Add a relevant photo. (Scheduled)
j Get weekend website visits! Post an offer or discount code to encourage weekend shopping (Scheduled or Live via IG Ch
k #HappyHumpDay - get your audience through the week with an instore or online discount or treat. (Scheduled or Live)
l #WednesdayWisdom - share a quick tip or hack or answer a fan question via an AMA (Scheduled)
Scheduled = A post that you can schedule in advance. There is no reason to be in front of the computer 24/7 if you don't have to.
Live = A post that you might want to post directly from your mobile phone or desktop. Connecting with your audience in real time convey
f h j
g i j
f h j
g i j
f h j
f h j
(Scheduled)
k or Insta Story or Reel (scheduled or Live)
(Scheduled or Live)
Feb 14, 2022 Valentine's Day Mar 17, 2022 St. Patrick's Day
Feb 21, 2022 Islander Day
Feb 21, 2022 Heritage Day
Feb 21, 2022 Family Day
Feb 25, 2022 Carnival (Brazil) Mar 21, 2022 St. Joseph Day (Columbia)
Feb 14, 2022 Royal Hobart Regatta (TAS) Mar 07, 2022 Labour Day (WA)
Feb 23, 2022 Launceston Cup (TAS) Mar 14, 2022 Adelaide Cup Day (SA)
Mar 14, 2022 Labour Day (VIC)
Mar 14, 2022 Eight Hours Day (TAS)
Mar 14, 2022 Canberra Day (ACT)
Feb 01, 2021 Federal Territory Day Mar 01, 2022 Independence Movement
(Malaysia)
Jan 31-04 Feb, 2022 Chinese Lunar New Day (Korea)
Mar 21, 2022 Vernal Equinox Day
Year (China, Taiwan)
Jan 31- 06 Feb, 2022 Spring Festival (Japan)
Feb 01, 2022 Chinese Lunar New Year
(China)
(Singapore, Malaysia, Thailand, Hong
Kong)
Feb 01, 2022 Seollal Holiday (Korea)
Feb 02, 2022 Seollal Holiday (Korea)
Feb 11, 2022 National Foundation Day
(Japan)
Feb 23, 2022 The Emperor’s Birthday
(Japan)
Feb 28, 2022 Peace Memorial Day (Taiwan)
LGBT History Month (UK) Brain Tumor Awareness Month (UK)
Mar 07, 2022 Ash Monday/clean
Feb 15-16 2022, National Holiday Serbia
Monday (Cyprus)
Mar 07, 2022 Ash Monday/clean
Feb 24 2022, Independence Day Estonia
Monday (Greece)
Mar 08, 2022 International Women Day's
(Germany)
Mar 17, 2022 Saint Patrick's Day (UK)
Mar 25, 2022 Independence Day
(Greece)
Mar 25, 2022 Independence Day
(Cyprus)
Feb 05, 2022 Vasant Panchami Mar 01, 2022 Maha Shiv Ratri
Feb 14, 2022 Valentine's Day Mar 10, 2020 Holi (North India)
Mar 25, 2020 Ugadi (South India)
Mar 25, 2020 Gudi Padwa (Maharastra)
April
Apr 15, 2022 Good Friday
Apr 17, 2022 Easter Sunday
Dec 05, 2022 His Majesty the Late King’s Birthday Holiday
(Thailand)
Dec 25, 2022 Christmas Day
Dec 26, 2022 Christmas Holiday
Dec 26, 2022 The First Weekday After Christmas Day (Hong
Kong)
Dec 31, 2022 New Year’s Eve
Dec 03, 2022 St. Francisco Javier (Spain)
Dec 06, 2022 Constitution Day (Spain)
Dec 25, 2022 Christmas Day
Dec 26, 2022 Christmas Holiday
Dec 26, 2022 Saint Stephen's Day (France)
Dec 26, 2022 Boxing Day (UK)
Dec 27, 2022 Christmas Holiday (UK)
Dec 31, 2022 New Year’s Eve
2. Ask for reviews and share them to show your transparency like Contentworks or share a silly one like
Hammy and Olivia!
3. Share a photo of your clients enjoying your services like Luxe Brow Bar.
4. Create a post around a trending hashtag or challenge like #SquidGameChallenge.
5. Promote and hype an event for your brand either before or after like Gucci.
6. Spark a debate or discussion. Keep it light and fun like Yorkshire Tea.
7. Share a video from TikTok to your Facebook page like E! News.
8. Enjoy some friendly banter with another page. Like Aldi and M&S.
9. Join forces with a charity or cause you care about like Skittles & Pride.
10. Create an emoji vote like Key-Drop.
11. Post a video of a fan or influencer using your products like ASOS did.
12. Stream live coverage of your brand's event. Remember to promote it like Visit Shepparton.
13. Demonstrate and explain your products and give insights like Sony.
14. Answer your commonly asked fan questions in a series like 360 Capital.
15. Mark company birthdays, events or achievements like Intel.
16. Share FOMO induced deals and special offers like Smile pharmacy.
17. Share a user-curated roundup like New Look.
18. Share a branded infographic (it can be fun) like Charli Says.
19. Share some wisdom about your products with a short video demo like GOSH.
20. Tag another page or favorite product in your posts like Cooking with Maphindi.
Examples
https://www.facebook.com/watch/?v=525197441851315
https://www.facebook.com/contentworksagency/photos/a.1877821639141227/3009602409296472/https://www.fa
https://www.facebook.com/LuxeBrowBar/videos/1015656569014228
https://www.facebook.com/hashtag/squidgamechallenge
https://www.facebook.com/GUCCI/posts/10159475815841013
https://www.facebook.com/yorkshiretea/posts/10161352011496521
https://www.facebook.com/enews/videos/583387462957578
https://www.facebook.com/AldiUK/photos/a.223158217744988/4834155053311925/
https://www.facebook.com/watch/?ref=search&v=715750665915042&external_log_id=b08be4f4-8b16-42b9-a2d
https://www.facebook.com/keydropcom/photos/a.819676644890191/1793174844207028/
https://www.facebook.com/ASOS/videos/4156930137763282
https://www.facebook.com/VisitShepparton/photos/a.131097773591428/4919490344752123/
https://www.facebook.com/SonyElectronics/photos/a.121553481996/10158891715026997
https://www.facebook.com/360CapitalLtd/photos/a.132646622246460/276905061153948/
https://www.facebook.com/Intel/videos/4153385404697107
https://www.facebook.com/SmilePharmacygr/photos/a.926452457393425/4751757031529596/
https://www.facebook.com/newlook/photos/a.82389419808/10159970871189809/
https://www.facebook.com/608613849261199/photos/a.617911541664763/2633956660060231/
https://www.facebook.com/GoshCyprus/videos/636104297518193
https://www.facebook.com/permalink.php?story_fbid=378456454077097&id=100057382362765
20 Instagram Post Ideas
https://www.instagram.com/p/CXts8GoMVmu/
https://www.instagram.com/jamieoliver/reels/
https://www.instagram.com/explore/tags/shareacoke/
https://www.instagram.com/p/CXs6P4vA89W/
https://www.instagram.com/p/CPD1nD7giGT/
https://www.instagram.com/p/CXl5WGTA5rv/
https://www.instagram.com/p/CWEVd_fjYGV/
https://www.instagram.com/p/CNCq8k2Adqb/
https://www.instagram.com/p/CUmN-BgKUDW/
https://www.instagram.com/p/B6BXPutFpiN/
https://www.instagram.com/p/CXLKMnfF26I/
https://www.instagram.com/p/CXvkgHeAybJ/
https://www.instagram.com/p/CXEausgshC7/
https://www.instagram.com/linkedinlife/
https://www.instagram.com/p/CXttabCrSeG/
https://www.instagram.com/p/CXtQ4mDsbnP/
https://www.instagram.com/p/CLM0IX-gfka/
https://www.instagram.com/p/CXs_hdGs3lW/?utm_source=ig_web_copy_link
https://www.instagram.com/p/CXv0CDcDlxZ/
https://www.instagram.com/p/CXvz9cKrhRE/
20 Instagram Story Ideas
1. Make a boomerang story. Check out boomerang for inspiration and ideas.
2. Make shoppable gift guides in your Stories then save to highlights like thezoereport.
3. Saved your playlists to your Stories highlights for people to check out anytime like Oceana.
4. Share tips and tutorials like accessbenjamin.
5. Use stories to giveaways or discount codes like Chipotle.
6. Share funny pranks and videos like Jamie Oliver.
7. Show people how they can support local businesses like Deliveroo.
8. Share fun and interactive quizzes like Buzzfeed.
9. Add polls to your Story like Sephora.
10. Run a Zodiac product comparison like Starbucks.
11. Share reviews on your Story like airyindonesia.
12. Use the mention sticker to include other people in your Story like stumptowncoffee.
13. Make references to popular series or movies like ASOS.
14. Add donation stickers to help a charity or cause you support like water.
15. Go behind the scenes with your team or show off an event you're running like happystick.
16. Utilize location stickers, especially if you have a physical business address like heykokomo.
17. Add a countdown to promotions and events like McDonalds.
18. Link to youTube like Burger King.
19. Share podcasts to your Instagram Stories like humboldt.uni.
20. Feature influencers who mentioned your brand or products.
Examples
https://www.instagram.com/boomerangfrominstagram/?hl=en
https://www.instagram.com/stories/highlights/17956978423513039/?hl=en
https://www.instagram.com/oceana/?hl=en
https://www.instagram.com/stories/highlights/17903070604175094/
https://www.instagram.com/stories/chipotle/2734428302823679316/
https://www.instagram.com/stories/highlights/18184583212154895/
https://www.instagram.com/stories/highlights/17855119301381783/
https://www.instagram.com/stories/highlights/17970869167402600/
https://www.instagram.com/stories/sephora/2734480340908536571/
https://www.instagram.com/stories/highlights/18006474739185244/
https://www.instagram.com/stories/highlights/17871297157608804/
https://www.instagram.com/stumptowncoffee/
https://www.instagram.com/stories/asos/2734291068905459543/
https://www.instagram.com/stories/highlights/17996750149194100/
https://www.instagram.com/stories/highlights/17942136694354630/
https://www.instagram.com/heykokomo/
https://www.instagram.com/stories/mcdonalds/2734605613100681708/
https://www.youtube.com/watch?v=q1W_zSVJbLw
https://www.instagram.com/stories/highlights/17873253323469214/
20 LinkedIn Post Ideas
https://www.linkedin.com/posts/reenastrehle_whether-were-conscious-of-it-or-activity-6878795448715476992-vLRI
https://www.linkedin.com/company/revolut/life/6476b9a5-88a5-4036-893c-b713d03277ac/?photoIndex=0&scrollTo=photos
https://www.linkedin.com/posts/tiktokbusiness_how-tiktoks-global-head-of-business-marketing-activity-6876263726039805952-uizz
https://www.linkedin.com/posts/mattwwebster_strategy-marketing-digitalmarketing-activity-6877570782671765504-MeYn
https://www.linkedin.com/posts/clever-girl-finance_happy-international-womens-day-activity-6642289160260505600-IZvu
https://www.linkedin.com/posts/chrisjoeagius_technology-team-entrepreneur-activity-6877589593529610241-Qz4J
https://www.linkedin.com/posts/agorapulse_coasmm-socialmedia-hesm-activity-6877623409237467136-S4fz
https://www.linkedin.com/posts/stefania-bartolomei-17860538_colouranalysis-makeover-casestudy-activity-6878967034332409856-oaPU
https://www.linkedin.com/posts/ellevest_women-make-better-investors-anyway-learn-activity-6867483739811921920-OzyU
https://www.linkedin.com/posts/acuity-trading_slsdubai-education-team-activity-6876885319451500544-xnIt
https://www.linkedin.com/posts/svanderziel_virtualwork-wearenace-team-activity-6879486709877227520-mSTY
https://www.linkedin.com/posts/alva-labs_alva-breakfast-event-diversity-inclusion-activity-6877263709614542848-TgPf
https://www.linkedin.com/posts/monzo-bank_this-week-on-twitter-were-telling-the-story-activity-6876205170804449280-DFu7
https://www.linkedin.com/posts/reed_poll-paternity-maternity-activity-6862019169689341952-c0c5
https://www.linkedin.com/posts/muhammadhuzefaahmed_teamorange-lieferdienst-christmas2021-activity-6878696853647458306-CWmY
https://www.linkedin.com/feed/update/urn:li:activity:6878730866818895872/
https://www.linkedin.com/posts/robinhood_introducing-crypto-gifts-let-it-activity-6879471564807655425-S49W
https://www.linkedin.com/posts/tony%27s-chocolonely_make-some-noise-for-the-dutch-govs-commitment-activity-6874389405348466691-n5gu
https://www.linkedin.com/posts/contentworks-agency_2022-financial-calendar-activity-6879344948848726016-HFEw
https://www.linkedin.com/posts/luke-thompson-97281555_vfx-visualeffects-filmmaking-activity-6879374962940030976-UbGz
20 YouTube Video Ideas
1. Create a short tutorials or how-to's for your products like Waitrose & Partners.
2. Create a channel to share news, announcements, and innovations like Intel.
3. Big brands can have a different channel or playlist for each language like Nescafe.
4. Showcase your take on diversity like Barclays.
5. Share user-curated content like the students and lecturers at Durham University.
6. Explain difficult concepts in a minute or under like Minute Physics.
7. If you have a physical product you can grab attention with unboxing videos like Gosh.
8. Show the behind the scenes of your product or service like KFC.
9. Go for a humourous approach like food delivery company WOLT.
10. Do some video collabs with influencers or top fans.
11. Collate top stories for your audience like Reuters.
12. Compile highlights from your events and showcase them like Chanel.
13. Share podcasts to enhance the reach of your audience like The Minimalists.
14. Create an animated explainer video, but keep it short like Contentworks.
15. Interview your founders to share lessons, mistakes, and insights.
16. Run a fun quiz series playlist like ASOS.
17. Answer fan questions with fun videos like Delta Airways.
18. Show real people doing their jobs like Natwest.
19. Support a cause or charity and showcase it like Pret a Manger.
20. Neatly organize your playlists to make them easy to find like B&Q.
Examples
https://www.youtube.com/c/waitroseandpartners/playlists
https://www.youtube.com/user/intelnewsroom/playlists
https://www.youtube.com/results?search_query=nescafe
https://www.youtube.com/user/minutephysics/videos
https://www.youtube.com/user/DurhamUniversity
https://www.youtube.com/user/minutephysics/videos
https://www.youtube.com/watch?v=xe6pk-JqDio&list=PL4hA7_SbV32Yd465H5ZR7QTUfwHuyHtiq
https://www.youtube.com/watch?v=qjo_QgLmHJ4
https://www.youtube.com/watch?v=aechcNoDIvo
https://www.youtube.com/playlist?list=PL49VV18KYYOPZZgxVnVsFSFjsjKiHWXvf
https://www.youtube.com/watch?v=Cv5DYzwjbz8&list=PLZhRxE9191zOTsvYYFh0C8EkuY0INRIhT
https://www.youtube.com/watch?v=kDliJiCtWM4
https://www.youtube.com/c/Theminimalists/playlists
https://www.youtube.com/watch?v=vbdnlXRnSr8&list=PLhhWrtx2cGiAkCgfIObwP-DfHx7rWcLvA&index=1
https://www.youtube.com/watch?v=Z3QblEBSkKE
https://www.youtube.com/watch?v=z7SRY-WvCOM&list=PLwTBfJVVh8CWslUzT2n82bRZP0dRL2tCZ
https://www.youtube.com/watch?v=PZUhNs5RdSs&list=PLwcGJbNwoJpdNoRgJSHWshqEH5ywfPRhe
https://www.youtube.com/watch?v=Lp2Umj8ooSA
https://www.youtube.com/watch?v=gLPpYcwcrlo
https://www.youtube.com/c/bandqit/playlists
20 Twitter Post Ideas
https://twitter.com/Wendys/status/1463554140190265344
https://twitter.com/yorkshiretea/status/1232293516862218240?lang=en
https://twitter.com/bmstores/status/1473367994059399169
https://twitter.com/SpursOfficial/status/1471782723425484800
https://twitter.com/netflix/status/1473745505838452736
https://twitter.com/Bloomingdales/status/1359601145229021186/photo/1
https://twitter.com/CadburyUK/status/1437713019572834304
https://twitter.com/JohnLewisRetail/status/1473730062855950340/photo/1
https://twitter.com/AnOtherMagazine/status/1473564103121715201
https://twitter.com/money2020/status/1460327734916395008
https://twitter.com/SouthPark/status/1473424484401094662
https://twitter.com/TheBabylonBee/status/1473684759134015489/photo/1
https://twitter.com/Waterstones/status/1473949000680284164
https://twitter.com/AldiUK/status/1473687285384241153
https://twitter.com/Selfridges/status/1472975168754663434/photo/1
https://twitter.com/kfc/status/1470510792256606210
https://twitter.com/StarlingBank/status/1468516212808241155
https://twitter.com/newlook/status/1473337589977563146/photo/1
https://twitter.com/bumble/status/1455270662906552329
https://twitter.com/postermywall/status/1473942599618732032