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2022 Social Media Calendar

The document provides a social media content calendar and guidelines for 2022, including recommended post types and scheduling for each day of the week across multiple months, as well as tips and frequently asked questions about creating and managing a social media calendar. It includes national holidays and events for several regions to factor into social media planning. The calendar is meant as a starting point that can be customized for individual business sectors and audiences.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
100% found this document useful (1 vote)
101 views50 pages

2022 Social Media Calendar

The document provides a social media content calendar and guidelines for 2022, including recommended post types and scheduling for each day of the week across multiple months, as well as tips and frequently asked questions about creating and managing a social media calendar. It includes national holidays and events for several regions to factor into social media planning. The calendar is meant as a starting point that can be customized for individual business sectors and audiences.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Social Media Calendar 2022

Intro to the Social Media Calendar

Key
Scheduled = This a post that you can schedule in advance using your Agorapulse calendar.
Live = This is a social post you might want to add directly from your mobile phone or desktop. There's something to be said to connecting with your audien

FAQS

Do I really have to post this much?


If the ideas in this calendar seem like too many posts for you, then relax ... You don't have to use them all. But why not try a little experiment? For one mon

Should I edit the calendar?


Yes, definitely! We cover a variety of posts, hashtags, and scenarios, but we cannot include posts for every sector. Edit the calendar and add your own post

Can I tell my boss I made the calendar?


Yep, we won't tell. Social media pros stick together. In return, you can tell him/her how much you love our software!

Does it matter what day of the week I post things?


Actually, yes! Data shows that the best time to post on social media is between 9 and 12 a.m. EST, early in the workweek (Monday to Wednesday). That's

If my business runs Monday-Friday, do I have to post on the weekends?


No. But remember that people use their devices more at weekends and tend to have more leisure time to read your posts on Saturdays and Sundays.
Another bonus is that many businesses take a break from posting on the weekends so less competition.
How can I schedule all these posts?
Use Agorapulse to schedule posts to multiple social networks (Facebook, Twitter, Instagram, LinkedIn, etc.). Agorapulse also gives analytics on your posts

(Give our free trial a whirl today!)

10 Tips for Social Media Calendar

1. Always remember the timezones of your audience. Use Agorapulse to schedule posts at peak times on your pages or feeds for them.!

2. Know what images and videos to prepare in advance.

3. If you're selling products via social media, always hype events in advance. For example, Halloween shoppers begin several weeks or even a month befor
That means that your Halloween social media should begin around October 10.
4. Get your company involved in those fun worldwide holidays. #cookieday and #internationalpancake day are great opportunities for some tasty employee
We're certain nobody will say no!

5. You don't have to use every hashtag just because it's there. Be careful of sensitive hashtags, and only use them if you can add value and are standing by y

6. Remember to add sector specific holidays to your calendar. For example, in the finance sector, events like "gold week" or "Non Farm Payrolls" are impo
7. Remember, social media is only partly proactive. The other part is you listening, responding and reacting to your audience.
Monitor conversations and sentiment in your Agorapulse dashboard.

8. Be consistent. If you decide to post four times a week, that's cool. But maintain it. Inconsistent or erratic posting is known to annoy page fans!

9. Remember to track links wherever possible, so you can monitor your results. You can insert your blog URL into Google's URL builder. From there, you

10. Have fun and spark debate and discussion! If your posts are boring, your audience will switch off. Try out some of our fun social media ideas.
ou do for the following month.
Social Media Content Cal
Month
Sunday Monday Tuesday Wednesday

a b d k

a c e l

a b d k

a c e l

a b d k
a b d k

Key:
a Post a link to an article on your blog or PR that your audience would love or find useful. (Scheduled)
b Show your face. Post a behind-the-scenes photo, meet the team interview or live Facebook or Insta Story or Reel (schedu
c Mondays are tough. Post a motivational quote or funny joke (Scheduled)
d Social proof! Post a review, comment, social post or article that mentions your business. (Scheduled or Live)
e Pose a question on your pages and ask for comments (scheduled)
f Bring it back. Post a Throwback Thursday (#tbt) photo, stat or link. (Scheduled)
g Support others. Tag another business or praise a local service. You could also retweet or share a post (Scheduled or Live)
h Keep it light on Friday! Post a meme, GIF, or funny video/photo. (Scheduled)
i TGIF! Ask your followers about their weekend plans. Add a relevant photo. (Scheduled)
j Get weekend website visits! Post an offer or discount code to encourage weekend shopping (Scheduled or Live via IG Ch
k #HappyHumpDay - get your audience through the week with an instore or online discount or treat. (Scheduled or Live)
l #WednesdayWisdom - share a quick tip or hack or answer a fan question via an AMA (Scheduled)

Scheduled = A post that you can schedule in advance. There is no reason to be in front of the computer 24/7 if you don't have to.
Live = A post that you might want to post directly from your mobile phone or desktop. Connecting with your audience in real time convey

Other Great Post Ideas:


Shared content post with commentary
Stat/Fact Post
dia Content Calendar
Month
Wednesday Thursday Friday Saturday

f h j

g i j

f h j

g i j

f h j
f h j

(Scheduled)
k or Insta Story or Reel (scheduled or Live)

(Scheduled or Live)

share a post (Scheduled or Live)

ng (Scheduled or Live via IG Checkout)


nt or treat. (Scheduled or Live)

/7 if you don't have to.


our audience in real time conveys authenticity and builds trust!
Country January
AMERICA National Mentoring Month
Slavery and Human Trafficking Prevention
Month
Jan 01, 2022 New Year's Day
Jan 02, 2022 New Year Holiday
Jan 17, 2022 M L King Day

CANADA Jan 01, 2022 New Year's Day


Jan 02, 2022 New Year Holiday

S.AMERICA Jan 01, 2022 New Year's Day

Jan 02, 2022 New Year Holiday

Jan 06, 2022 Epiphany Holiday (Brazil)

AUSTRALIA Jan 01, 2022 New Year's Day


Jan 02, 2022 New Year Holiday
Jan 26, 2022 Australia Day

ASIA Jan 01, 2022 New Year's Day


Jan 02, 2022 New Year Holiday
Jan 10, 2022 Coming of Age Day (Japan)
Jan 31, 2022 Seollal Holiday (Korea)
EUROPE Jan 01, 2022 New Year's Day
Jan 02, 2022 New Year Holiday
Jan 06, 2022 Epiphany (Germany, Greece,
Cyprus, Spain)

INDIA Jan 01, 2022 New Year's Day


Jan 02, 2022 New Year Holiday
Jan 13, 2022 Lohri
Jan 14, 2022 Makar Sankranti (North India)
Jan 15, 2022 Pongal (South India)
Jan 26, 2022 Republic Day
February March
American Heart Month Irish-American Heritage Month
Black History Month (USA, Canada) Women's History Month
National Bird Feeding Month
Feb 14, 2022 Valentine's Day
Feb 21, 2022 Presidents' Day

Feb 14, 2022 Valentine's Day Mar 17, 2022 St. Patrick's Day
Feb 21, 2022 Islander Day
Feb 21, 2022 Heritage Day
Feb 21, 2022 Family Day

Feb 25, 2022 Carnival (Brazil) Mar 21, 2022 St. Joseph Day (Columbia)

Feb 14, 2022 Royal Hobart Regatta (TAS) Mar 07, 2022 Labour Day (WA)
Feb 23, 2022 Launceston Cup (TAS) Mar 14, 2022 Adelaide Cup Day (SA)
Mar 14, 2022 Labour Day (VIC)
Mar 14, 2022 Eight Hours Day (TAS)
Mar 14, 2022 Canberra Day (ACT)

Feb 01, 2021 Federal Territory Day Mar 01, 2022 Independence Movement
(Malaysia)
Jan 31-04 Feb, 2022 Chinese Lunar New Day (Korea)
Mar 21, 2022 Vernal Equinox Day
Year (China, Taiwan)
Jan 31- 06 Feb, 2022 Spring Festival (Japan)
Feb 01, 2022 Chinese Lunar New Year
(China)
(Singapore, Malaysia, Thailand, Hong
Kong)
Feb 01, 2022 Seollal Holiday (Korea)
Feb 02, 2022 Seollal Holiday (Korea)
Feb 11, 2022 National Foundation Day
(Japan)
Feb 23, 2022 The Emperor’s Birthday
(Japan)
Feb 28, 2022 Peace Memorial Day (Taiwan)
LGBT History Month (UK) Brain Tumor Awareness Month (UK)
Mar 07, 2022 Ash Monday/clean
Feb 15-16 2022, National Holiday Serbia
Monday (Cyprus)
Mar 07, 2022 Ash Monday/clean
Feb 24 2022, Independence Day Estonia
Monday (Greece)
Mar 08, 2022 International Women Day's
(Germany)
Mar 17, 2022 Saint Patrick's Day (UK)
Mar 25, 2022 Independence Day
(Greece)
Mar 25, 2022 Independence Day
(Cyprus)

Feb 05, 2022 Vasant Panchami Mar 01, 2022 Maha Shiv Ratri
Feb 14, 2022 Valentine's Day Mar 10, 2020 Holi (North India)
Mar 25, 2020 Ugadi (South India)
Mar 25, 2020 Gudi Padwa (Maharastra)
April
Apr 15, 2022 Good Friday
Apr 17, 2022 Easter Sunday

Apr 15, 2022 Good Friday


Apr 18, 2022 Easter Monday
Apr 23, 2022 St. George's Day

Apr 15, 2022 Good Friday (Peru)

Apr 15, 2022 Good Friday (Brazil)

Apr 15, 2022 Good Friday (Chile)

Apr 16, 2022 Holy Saturday (Chile)

Apr 21, 2022 Tiradentes Day ( Brazil)

Apr 15, 2022 Good Friday


Apr 16, 2022 Holy Saturday (except TAS WA)
Apr 17, 2022 Easter Sunday (ACT NSW QLD
VIC)
Apr 18, 2022 Easter Monday
Apr 19, 2022 Easter Tuesday (TAS)
Apr 25, 2022 Anzac Day
Apr 05, 2022 Qing Ming Festival Holiday
(China, Taiwan)
Apr 05, 2022 Ching Ming Festival (Hong Kong)
Apr 05, 2022 Tomb Sweeping (Hong Kong)
Apr 06, 2022 Chakri Day (Thailand)
Apr 13-15, 2022 Songkran Festival Day
(Apr
Thailand)
15, 2022 Good Friday (Hong Kong,
Singapore, Malaysia)
Apr 18, 2022 Easter Sunday (Hong Kong,
Singapore, Malaysia)
Apr 18, 2022 Easter Monday (Hong Kong)
Apr 19, 2022 Nuzul Al-Quran (Malaysia)
Apr 29, 2022 Shōwa Day (Japan)
Apr 30-4th May Labour Day (China)

National Pet Month(UK)


Apr 01, 2022 Greek Cypriot Day (Cyprus)
Apr 14, 2022 Maundy Thursday (Spain)
Apr 15, 2022 Good Friday (UK, Spain, France,
Germany)
Apr 17, 2022 Easter (UK, Spain, France,
Germany)
Apr 18, 2022 Easter Monday (UK, Spain,
France,
Apr 22, Germany)
2022 Orthodox Good Friday (Cyprus,
Greece)
Apr 24, 2022 Orthodox Easter (Cyprus, Greece)
Apr 25, 2022 Orthodox Easter Monday (Cyprus,
Greece)

Apr 10, 2022 Ram Navami


Apr 14, 2022 Mahavir Jayanti
Apr 15, 2022 Good Friday
Apr 17, 2022 Easter
May
ALS Awareness Month
Jewish American Heritage Month
National Pet Month
May 08, 2022 Mother's Day
May 30, 2022 Memorial Day

South Asian Heritage Month (Canada)


May 08, 2022 Mother's Day
May 23, 2022 Victoria Day

May 01, 2022 Labour Day (Brazil, Chile, Columbia, Peru)

May 21, 2022 Naval Glories (Chile)

May 21, 2022 Naval Glories (Chile)

May 30, 2022 Ascension Day (Columbia)

May 30, 2022 Ascension Day (Columbia)

May 02, 2022 May Day (NT)


May 30, 2022 Reconciliation Day (ACT)
May 02, 2022 AFFEST (TAS)

May 01, 2022 Labour Day (Hong Kong, Malaysia, Singapore,


Taiwan, Thailand)
May 03, 2022 Constitution Memorial Day (Japan)
May 03, 2022 Hari Raya Puasa (Singapore, Malaysia)
May 03-04, 2022 Hari Raya Aidilfitri (Malaysia)
May 04, 2022 Greenery Day (Japan)
May 04, 2022 Coronation Day (Thailand)
May 05, 2022 Children’s Day (Japan, Korea)
May 08,2022 Birthday of Buddha (Hong Kong)
May 08, 2022 Mother's Day (Singapore)
May 08, 2022 Buddha's Birthday (Hong Kong, Korea, Taiwan)
May 15, 2022 Vesak Day (Singapore)
May 15, 2022 Wesak Day (Malaysia)
May 15, 2022 Visakha Bucha Day (Thailand)
May 26, 2022 Vesak/ Buddha Purnima (Singapore)

May 01, 2022 Labour Day (Spain, France, Germany)


May 01, 2022 May Day (Greece, Cyprus)
May 02, 2022 May Day (UK)
May 08, 2022 Fete De I'iris (Belgium)
May 08, 2021 Victory Day (France)
May 08, 2022 75th Anniversary of the end of WW2 (Germany)
May 21, 2021 Ascension Day (France)
May 26, 2022 Ascension Day (Belgium, Germany)
May 27, 2022 Ascension Friday (Belgium)

May 01, 2022 Labour Day


May 02, 2022 Eid - Ul - Fitar
May 16, 2022 Budhha Purnima
June
LGBT Pride Month
June 05, 2022 World Environment Day
June 19, 2022 Father's Day
June 19, 2022 Juneteenth
June 20, 2022 Juneteenth (in lieu)

ALS Awareness Month (Canada)


June 19, 2022 Father's Day
June 21, 2022 National Indigeneous People's Day
June 24, 2022 St. Jean Baptiste Day
June 12, 2022 Trinity Sunday

June 05, 2022 World Environment Day

June 16, 2022 Corpus Christi (Brazil)

June 27, 2022 Saint Peter and Saint Paul (Chile)

June 27, 2022 Sacred Heart Day (Columbia)

June 29, 2022 Saint Peter and Saint Paul (Peru)

Jun 06, 2022 Western Australia Day (WA)


Jun 13, 2022 Queen's Birthday (Most region)

Jun 03, 2022 Dragon Boat Festival (China,


Taiwan, Hong Kong)
Jun 03 , 2022 Tuen Ng Festival (Hong Kong)
Jun 03, 2022 H.M. Queen Suthida’s Birthday
(Thailand)
Jun 06, 2022 Memorial Day (Korea)
Jun 08, 2022 Agong’s Birthday (Malaysia)
Jun 19, 2022 Father's Day (Singapore)
June 06, 2022 Whit Monday (Belgium, France,
Germany)
June 02, 2022 Spring Bank Holiday (UK)
June 11, 2022 Flemish Community Day (Belgium)
Jun 12, 2022 Orthodox Whit Sunday (Greece)
Jun 13, 2022 Orthodox Whit Monday (Greece,
Cyprus)
June 16, 2022 Corpus Christi (Germany)
June 21, 2022 National Day (Belgium)

June 05, 2022 World Environment Day


June 19, 2022 Father's Day
June 21, 2022 International Yoga Day
July
July 04, 2022 Independence Day Holiday
July 05, 2022 Independence Day Holiday (in lieu)

July 1, 2022 Canada Day

Jul 04, 2022 Saint Peter and Saint Paul (Columbia)

Jul 16, 2022 Feast of St. Carmen ( Chile)

Jul 20, 2022 Independence Day (Columbia)

Jul 28, 2022 Independence Day (Peru)

Jul 01, 2022 HKSAR Establishment Day (Hong Kong)


Jul 10 2022 Hari Raya Haji (Malaysia, Singapore)
Jul 14, 2022 Buddhist Lent Day (Thailand)
Jul 18, 2022 Marine Day (Japan)
Jul 28, 2022 H.M. King Maha Vachiralongkorn’s Birthday
(Thailand)
Jul 30, 2022 Awal Muharram (Malaysia)
Jul 12, 2022 Battle of the Boyne / Oragemen's Day (UK)
Jul 14, 2022 Quatorze Juillet (France)
Jul 16, 2022 Carmen's Festivity (Spain)

Jul 01, 2022 Rath Yatra


Jul 09 2022, Bakr Id/Eid ul-Adha
August
August 07, 2022 Friendship Day 2022

Aug 02, 2022 Civic Holiday

Aug 07, 2022 Battle of Boyacá (Columbia)

Aug 15, 2022 Assumption of Mary ( Chile)

Aug 15, 2022 Virgen's Ascension Day (Columbia)

Aug 30, 2022 Santa Rosa De Lima (Peru)

Aug 01, 2022 Picnic Day (NT)


Aug 01, 2022 August Bank Holiday (NSW)

Aug 09, 2022 National Day Holiday Replacing (Singapore)


Aug 11, 2022 Mountain Day (Japan)
Aug 12, 2022 H.M. Queen Sirikit The Queen Mother’s
Birthday (Thailand)
Aug 15, 2022 Liberation Day (Korea)
Aug 15, 2022 Independence Day (India)
Aug 16, 2022 Parsi New Year (India)
Aug 31, 2022 Merdeka Day (Malaysia)
Aug 31, 2022 Merdeka Day (Malaysia)
Aug 15, 2022 Assumption of Mary (Belgium, France,
Germany , Greece, Cyprus, Spain)
Aug 29, 2022 Summer Bank Holiday

Aug 09 , 2022 Muharram


Aug 11, 2022 Raksha Bandhan
Aug 18, 2022 Janmashtami
Aug 15, 2022 Independence Day
Aug 31, 2022 Ganesh Chaturthi
September
Sep 05, 2022 Labor Day

Sep 05, 2022 Labour Day

Sep 07, 2022 Independence Day (Brazil)

Sept 18, 2022 Independence Day (Chile)

Sep 19, 2022 Army Day (Chile)

Sep 26, 2022 Queen's Birthday (WA)

Sep 09-11, 2022 Chuseok (Korea)


Sep 10, 2022 Mid-Autumn Festival and
National Day Holiday (China)
Sep 16, 2022 Malaysia Day (Malaysia)
Sep 19, 2022 Respect for the Aged Day
(Japan)
Sep 23, 2022 Autumnal Equinox Day
(Japan)
Sep 27, 2022 French Community Day
(Belgium)
Sep 20, 2022 Word Children's Day
(Germany)

Sept 08, 2022 Onam (South India)


October
Filipino American History Month
Italian- American History Month
LGTB History Month
Oct 10, 2022 Columbus Day
Oct 31, 2022 Halloween
Oct 10, 2022 US Indigenous People's Day

Oct 10, 2022 Thanksgiving Day


Oct 31, 2022 Halloween

Oct 08, 2022 Battle of Angamos ( Peru)

Oct 12, 2022 Our Lady Aparecida/Children's Day ( Brazil)

Oct 12, 2022 Our Lady Race Day (Chile)

Oct 17, 2022 Race Day (Columbia)

Oct 03, 2022 Labour Day (Most Region)


Oct 03, 2022 Queen's Birthday (QLD)

Oct 01, 2022 National Day (Hong Kong)


Oct 03, 2022 National Foundation Day (Korea)
Oct 08, 2022 Prophet Muhammad’s Birthday (Malaysia)
Oct 09, 2022 Hangeul Proclamation Day (Korea)
Oct 09, 2022 Prophet Muhammad's Birthday (Malaysia)
Oct 10, Health and Sports Day (Japan)
Oct 10, 2022 ROC National Day Holiday (Taiwan)
Oct 13, 2022 H.M. King Bhumibol Adulyadej The Great Memorial Day
(Thailand)
Oct 23, 2022 Chulalongkorn Memorial Day (Thailand)
Oct 24, 2022 Diwali (India)
Black History Month (UK)
Oct 01, 2022 Cyprus Independence Day (Cyprus)
Oct 03, 2022 German Unity Day (Germany)
Oct 12, 2022 Hispanic Day (Spain)
Oct 28, 2022 Ochi Day (Greece, Cyrpus)
Oct 31, 2022 Reformation Day (Germany)

Oct 02, 2022 Mathatma Gandhi Jayanti


Oct 05, 2022 Dussehra
Oct 07, 2022 Milad un Nabi
Oct 24, 2022 Diwali
November
Nov 11, 2022 Veterans Day
Nov 24, 2022 Thanksgiving Day

Nov 02, 2022 All Souls Day


Nov 11, 2022 Remembrance Day

Nov 01, 2022 All Saints Day (Chile, Columbia, Peru,


Brazil)
Nov 14, 2022 Cartagena Independence Day
(Columbia)

Nov 15, 2022 Republic Proclamation Day (Brazil)

Nov 03, 2022 Culture Day (Japan)


Nov 23, 2022 Labor Thanksgiving Day (Japan)
Nov 01, 2022 All Saints Day (Spain, Belgium, France,
Germany)
Nov 11, 2022 Armistice Day (Belgium, France)
Nov 15, 2022 King's Day/German Community Day
(Belgium)
Nov 16, 2022 Repentance Day (Germany)

Nov 08, 2022 Guru Nanak's Birthday


December
Dec 25, 2022 Christmas Day
Dec 26, 2022 Christmas Holiday
Dec 31, 2022 New Year's Eve

Dec 11, 2022 Anniversary of the statue of westminster


Dec 25, 2022 Christmas Day
Dec 26, 2022 Christmas Holiday
Dec 26, 2022 Boxing Day
Dec 31, 2022 New Year's Eve

Dec 08, 2022 Immaculate Conception Day (Chile)

Dec 08, 2022 Immaculate Conception Day (Columbia)

Dec 08, 2022 Immaculate Conception Day (Peru)

Dec 25, 2022 Christmas Day

Dec 26, 2022 Christmas Holiday


Dec 31, 2022 New Year's Eve

Dec 25, 2022 Christmas Day


Dec 26, 2022 Boxing Day
Dec 27, 2022 Christmas Holiday (Except NT, SA, WA)
Dec 31, 2022 New Year's Eve

Dec 05, 2022 His Majesty the Late King’s Birthday Holiday
(Thailand)
Dec 25, 2022 Christmas Day
Dec 26, 2022 Christmas Holiday
Dec 26, 2022 The First Weekday After Christmas Day (Hong
Kong)
Dec 31, 2022 New Year’s Eve
Dec 03, 2022 St. Francisco Javier (Spain)
Dec 06, 2022 Constitution Day (Spain)
Dec 25, 2022 Christmas Day
Dec 26, 2022 Christmas Holiday
Dec 26, 2022 Saint Stephen's Day (France)
Dec 26, 2022 Boxing Day (UK)
Dec 27, 2022 Christmas Holiday (UK)
Dec 31, 2022 New Year’s Eve

Dec 25, 2022 Christmas Day


Dec 31, 2022 New Year’s Eve
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#whitehouse
#instatravel
#twitter #shopping #coffeeshop
#governmentjobs
#golf
#socialmediamanager #interior
#relaxation
#reddit #life #travelgram
#wakeup
#travelphotography
#facebook #Twitter #up #love
#coffeetime #photooftheday
#fresh
#political
#traveling
#Tiktok
#coffeelover
#knowledge
#sport
#instagood
#hotels
#marketersofInstagram
#foodmarket
#newworldorder
#pleasure #tasty
#happy
#Amwriting
#instatravel #adventure #travelblogger #trip #vacation #traveling #picoftheday #explore #instagram #travelling
#unitedstates
#explore #ig#architecture
#entrepreneurship #weekend#beautiful
#landscape#socialmediatips
#holiday #design #hiking
#photooftheday#traveldiary
#like #beach #photo #beautiful
#creative #outdoor
#video #logo
#naturephotography #technology
#influencer #brand
#art #sunset #camping
#designer
#follow #sky
#traveltheworld#resort #recreation
#content #inspiration
#summer #traveler #casual
#lifestyle #picoftheday
#b #music
#traveller #entertainment
#google
#tourism #sea #cruising
#socialmediamanagement
#europe #adventure
#happy #mountains #businessowner
#fashion #architecture
#marketingonline #ecommerce
#life #india #sea #italy #photographer #winter #lifestyle #sky #fun #instadaily #beautifuldestinations #roadtrip
#city #sun #hiking #amazing #style #food
Sector
Accounting
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Social media
Travel
20 Facebook Post Ideas

1. Go live with an AMA (ask me anything) like Heng Swee Keat.

2. Ask for reviews and share them to show your transparency like Contentworks or share a silly one like
Hammy and Olivia!
3. Share a photo of your clients enjoying your services like Luxe Brow Bar.
4. Create a post around a trending hashtag or challenge like #SquidGameChallenge.
5. Promote and hype an event for your brand either before or after like Gucci.
6. Spark a debate or discussion. Keep it light and fun like Yorkshire Tea.
7. Share a video from TikTok to your Facebook page like E! News.
8. Enjoy some friendly banter with another page. Like Aldi and M&S.
9. Join forces with a charity or cause you care about like Skittles & Pride.
10. Create an emoji vote like Key-Drop.
11. Post a video of a fan or influencer using your products like ASOS did.
12. Stream live coverage of your brand's event. Remember to promote it like Visit Shepparton.
13. Demonstrate and explain your products and give insights like Sony.
14. Answer your commonly asked fan questions in a series like 360 Capital.
15. Mark company birthdays, events or achievements like Intel.
16. Share FOMO induced deals and special offers like Smile pharmacy.
17. Share a user-curated roundup like New Look.
18. Share a branded infographic (it can be fun) like Charli Says.
19. Share some wisdom about your products with a short video demo like GOSH.
20. Tag another page or favorite product in your posts like Cooking with Maphindi.
Examples

https://www.facebook.com/watch/?v=525197441851315

https://www.facebook.com/contentworksagency/photos/a.1877821639141227/3009602409296472/https://www.fa
https://www.facebook.com/LuxeBrowBar/videos/1015656569014228
https://www.facebook.com/hashtag/squidgamechallenge
https://www.facebook.com/GUCCI/posts/10159475815841013
https://www.facebook.com/yorkshiretea/posts/10161352011496521
https://www.facebook.com/enews/videos/583387462957578
https://www.facebook.com/AldiUK/photos/a.223158217744988/4834155053311925/
https://www.facebook.com/watch/?ref=search&v=715750665915042&external_log_id=b08be4f4-8b16-42b9-a2d
https://www.facebook.com/keydropcom/photos/a.819676644890191/1793174844207028/
https://www.facebook.com/ASOS/videos/4156930137763282
https://www.facebook.com/VisitShepparton/photos/a.131097773591428/4919490344752123/
https://www.facebook.com/SonyElectronics/photos/a.121553481996/10158891715026997
https://www.facebook.com/360CapitalLtd/photos/a.132646622246460/276905061153948/
https://www.facebook.com/Intel/videos/4153385404697107
https://www.facebook.com/SmilePharmacygr/photos/a.926452457393425/4751757031529596/
https://www.facebook.com/newlook/photos/a.82389419808/10159970871189809/
https://www.facebook.com/608613849261199/photos/a.617911541664763/2633956660060231/
https://www.facebook.com/GoshCyprus/videos/636104297518193
https://www.facebook.com/permalink.php?story_fbid=378456454077097&id=100057382362765
20 Instagram Post Ideas

1. Create a filter/color guide and stick to it like Paperchase.


2. Use Reels to share fan videos or cookery demos like Jamie Oliver.
3. Create a branded hashtag and encourage fans to use it like #ShareACoke.
4. Create posts to promote upcoming events or schedules like the Club at Elm Park Green.
5. Share real fan stories and photos like IKEA.
6. Create a video gift guide like Next Official.
7. Pledge your commitment to environmental issues like Ben & Jerry's.
8. Join in with trending memes like #SuexCanalMemes (The Wired Whisk).
9. Show your team out and about having fun like Contentworks Agency.
10. Celebrate trending events and days with a fun post like Mignon Francois for #NationalCupcakeDay.
11. Post relatable images with funny captions like New Look.
12. Share long captions to explain your photos or tell a story like NatGeo.
13. Share photos from community initiatives and charity drives like Reddit.
14. Showcase your workplace like LinkedIn Life which has a whole channel dedicated to company culture.
15. Show before and after photos of fans using your products or a makeover like pimpupmypad.
16. Provide information about your processes/ delivery/ production like goodfaceproject.
17. Promote special online offers exclusively for your Instagram fan base like sewe.
18. Provide educational tips showcasing your expertise like clevergirlfinance.
19. Create FOMO with limited time sale videos like deinandtully.
20. Follow seasonal trends and feature "now trending" posts like shopamelias.
Examples

https://www.instagram.com/p/CXts8GoMVmu/
https://www.instagram.com/jamieoliver/reels/
https://www.instagram.com/explore/tags/shareacoke/
https://www.instagram.com/p/CXs6P4vA89W/
https://www.instagram.com/p/CPD1nD7giGT/
https://www.instagram.com/p/CXl5WGTA5rv/
https://www.instagram.com/p/CWEVd_fjYGV/
https://www.instagram.com/p/CNCq8k2Adqb/
https://www.instagram.com/p/CUmN-BgKUDW/
https://www.instagram.com/p/B6BXPutFpiN/
https://www.instagram.com/p/CXLKMnfF26I/
https://www.instagram.com/p/CXvkgHeAybJ/
https://www.instagram.com/p/CXEausgshC7/
https://www.instagram.com/linkedinlife/
https://www.instagram.com/p/CXttabCrSeG/
https://www.instagram.com/p/CXtQ4mDsbnP/
https://www.instagram.com/p/CLM0IX-gfka/
https://www.instagram.com/p/CXs_hdGs3lW/?utm_source=ig_web_copy_link
https://www.instagram.com/p/CXv0CDcDlxZ/
https://www.instagram.com/p/CXvz9cKrhRE/
20 Instagram Story Ideas

1. Make a boomerang story. Check out boomerang for inspiration and ideas.
2. Make shoppable gift guides in your Stories then save to highlights like thezoereport.
3. Saved your playlists to your Stories highlights for people to check out anytime like Oceana.
4. Share tips and tutorials like accessbenjamin.
5. Use stories to giveaways or discount codes like Chipotle.
6. Share funny pranks and videos like Jamie Oliver.
7. Show people how they can support local businesses like Deliveroo.
8. Share fun and interactive quizzes like Buzzfeed.
9. Add polls to your Story like Sephora.
10. Run a Zodiac product comparison like Starbucks.
11. Share reviews on your Story like airyindonesia.
12. Use the mention sticker to include other people in your Story like stumptowncoffee.
13. Make references to popular series or movies like ASOS.
14. Add donation stickers to help a charity or cause you support like water.
15. Go behind the scenes with your team or show off an event you're running like happystick.
16. Utilize location stickers, especially if you have a physical business address like heykokomo.
17. Add a countdown to promotions and events like McDonalds.
18. Link to youTube like Burger King.
19. Share podcasts to your Instagram Stories like humboldt.uni.
20. Feature influencers who mentioned your brand or products.
Examples

https://www.instagram.com/boomerangfrominstagram/?hl=en
https://www.instagram.com/stories/highlights/17956978423513039/?hl=en
https://www.instagram.com/oceana/?hl=en
https://www.instagram.com/stories/highlights/17903070604175094/
https://www.instagram.com/stories/chipotle/2734428302823679316/
https://www.instagram.com/stories/highlights/18184583212154895/
https://www.instagram.com/stories/highlights/17855119301381783/
https://www.instagram.com/stories/highlights/17970869167402600/
https://www.instagram.com/stories/sephora/2734480340908536571/
https://www.instagram.com/stories/highlights/18006474739185244/
https://www.instagram.com/stories/highlights/17871297157608804/
https://www.instagram.com/stumptowncoffee/
https://www.instagram.com/stories/asos/2734291068905459543/
https://www.instagram.com/stories/highlights/17996750149194100/
https://www.instagram.com/stories/highlights/17942136694354630/
https://www.instagram.com/heykokomo/
https://www.instagram.com/stories/mcdonalds/2734605613100681708/
https://www.youtube.com/watch?v=q1W_zSVJbLw
https://www.instagram.com/stories/highlights/17873253323469214/
20 LinkedIn Post Ideas

1. Include relevant and timely infographics with your posts.


2. Show off your company perks and how they benefit staff like Revolut (Revolut Life).
3. Share company PRs and interviews like TikTok for Business.
4 Share funny GIFs or memes that relate to your sector.
5. Celebrate key days like Clever Girl Finance (International Women's Day).
6. Post photos of your awards or recognitions like Fyorin.
7. Share expert interviews or podcasts like Agorapulse.
8. Provide a case study or testimonial with photos for added impact.
9. Share impactful TikTok videos like Ellevest.
10. Share your corporate social responsibility photos and stories like Acuity.
11. Share photos of your office or international travel.
12. Share coverage of your event or panel discussion either live or via YouTube like Alva Labs.
13. Post insights about your sector to appeal to your demographic like Monzo did here..
14. Post a poll to ask your audience for their opinion on issues in your sector like Reed.
15. Shout about your great company culture like Muhammad Huzefa Ahmed at Just Eat..
16. Share photos and favourite quotes like Spanx founder Sara Blakely..
17. Create matching GIFs or images for your posts like Robinhood.
18. Champion important issues like Tony's Chocolonely.
19. Promote high end eBooks that your sector will love to download like Contentworks.
20. CEOs and CMOs, go behind the scenes with your team to show authenticity.
Examples

https://www.linkedin.com/posts/reenastrehle_whether-were-conscious-of-it-or-activity-6878795448715476992-vLRI
https://www.linkedin.com/company/revolut/life/6476b9a5-88a5-4036-893c-b713d03277ac/?photoIndex=0&scrollTo=photos
https://www.linkedin.com/posts/tiktokbusiness_how-tiktoks-global-head-of-business-marketing-activity-6876263726039805952-uizz
https://www.linkedin.com/posts/mattwwebster_strategy-marketing-digitalmarketing-activity-6877570782671765504-MeYn
https://www.linkedin.com/posts/clever-girl-finance_happy-international-womens-day-activity-6642289160260505600-IZvu
https://www.linkedin.com/posts/chrisjoeagius_technology-team-entrepreneur-activity-6877589593529610241-Qz4J
https://www.linkedin.com/posts/agorapulse_coasmm-socialmedia-hesm-activity-6877623409237467136-S4fz
https://www.linkedin.com/posts/stefania-bartolomei-17860538_colouranalysis-makeover-casestudy-activity-6878967034332409856-oaPU
https://www.linkedin.com/posts/ellevest_women-make-better-investors-anyway-learn-activity-6867483739811921920-OzyU
https://www.linkedin.com/posts/acuity-trading_slsdubai-education-team-activity-6876885319451500544-xnIt
https://www.linkedin.com/posts/svanderziel_virtualwork-wearenace-team-activity-6879486709877227520-mSTY
https://www.linkedin.com/posts/alva-labs_alva-breakfast-event-diversity-inclusion-activity-6877263709614542848-TgPf
https://www.linkedin.com/posts/monzo-bank_this-week-on-twitter-were-telling-the-story-activity-6876205170804449280-DFu7
https://www.linkedin.com/posts/reed_poll-paternity-maternity-activity-6862019169689341952-c0c5
https://www.linkedin.com/posts/muhammadhuzefaahmed_teamorange-lieferdienst-christmas2021-activity-6878696853647458306-CWmY
https://www.linkedin.com/feed/update/urn:li:activity:6878730866818895872/
https://www.linkedin.com/posts/robinhood_introducing-crypto-gifts-let-it-activity-6879471564807655425-S49W
https://www.linkedin.com/posts/tony%27s-chocolonely_make-some-noise-for-the-dutch-govs-commitment-activity-6874389405348466691-n5gu
https://www.linkedin.com/posts/contentworks-agency_2022-financial-calendar-activity-6879344948848726016-HFEw
https://www.linkedin.com/posts/luke-thompson-97281555_vfx-visualeffects-filmmaking-activity-6879374962940030976-UbGz
20 YouTube Video Ideas

1. Create a short tutorials or how-to's for your products like Waitrose & Partners.
2. Create a channel to share news, announcements, and innovations like Intel.
3. Big brands can have a different channel or playlist for each language like Nescafe.
4. Showcase your take on diversity like Barclays.
5. Share user-curated content like the students and lecturers at Durham University.
6. Explain difficult concepts in a minute or under like Minute Physics.
7. If you have a physical product you can grab attention with unboxing videos like Gosh.
8. Show the behind the scenes of your product or service like KFC.
9. Go for a humourous approach like food delivery company WOLT.
10. Do some video collabs with influencers or top fans.
11. Collate top stories for your audience like Reuters.
12. Compile highlights from your events and showcase them like Chanel.
13. Share podcasts to enhance the reach of your audience like The Minimalists.
14. Create an animated explainer video, but keep it short like Contentworks.
15. Interview your founders to share lessons, mistakes, and insights.
16. Run a fun quiz series playlist like ASOS.
17. Answer fan questions with fun videos like Delta Airways.
18. Show real people doing their jobs like Natwest.
19. Support a cause or charity and showcase it like Pret a Manger.
20. Neatly organize your playlists to make them easy to find like B&Q.
Examples

https://www.youtube.com/c/waitroseandpartners/playlists
https://www.youtube.com/user/intelnewsroom/playlists
https://www.youtube.com/results?search_query=nescafe
https://www.youtube.com/user/minutephysics/videos
https://www.youtube.com/user/DurhamUniversity
https://www.youtube.com/user/minutephysics/videos
https://www.youtube.com/watch?v=xe6pk-JqDio&list=PL4hA7_SbV32Yd465H5ZR7QTUfwHuyHtiq
https://www.youtube.com/watch?v=qjo_QgLmHJ4
https://www.youtube.com/watch?v=aechcNoDIvo
https://www.youtube.com/playlist?list=PL49VV18KYYOPZZgxVnVsFSFjsjKiHWXvf
https://www.youtube.com/watch?v=Cv5DYzwjbz8&list=PLZhRxE9191zOTsvYYFh0C8EkuY0INRIhT
https://www.youtube.com/watch?v=kDliJiCtWM4
https://www.youtube.com/c/Theminimalists/playlists
https://www.youtube.com/watch?v=vbdnlXRnSr8&list=PLhhWrtx2cGiAkCgfIObwP-DfHx7rWcLvA&index=1
https://www.youtube.com/watch?v=Z3QblEBSkKE
https://www.youtube.com/watch?v=z7SRY-WvCOM&list=PLwTBfJVVh8CWslUzT2n82bRZP0dRL2tCZ
https://www.youtube.com/watch?v=PZUhNs5RdSs&list=PLwcGJbNwoJpdNoRgJSHWshqEH5ywfPRhe
https://www.youtube.com/watch?v=Lp2Umj8ooSA
https://www.youtube.com/watch?v=gLPpYcwcrlo
https://www.youtube.com/c/bandqit/playlists
20 Twitter Post Ideas

1. Create a fun poll like snarky Twitter brand Wendy's.


2. Respond to users in a funny way if it fits your brand like Yorkshire Tea.
3. Run simple Retweet to Win contestds to boost engagement like B&M Stores.
4. Partner up with other organisations to do good deeds like Spurs.
5. Tag other people in your tweets to add engagement and reach like Netflix.
6. Adopt a playful style and play on popular tweets like Bloomingdales.
7. Use eye catching gifs to promote your special offers like Cadbury.
8. Encourage user generated content and photos like John Lewis.
9. Tweet retro photos and memories for Throwback Thursday.
10. Share content around your events to keep people tuned in- like Money2020.
11. Follow trends and utilise them for content and even merch like South Park.
12. Use infographics to tell a story in your Tweet.
13. Promote webinars, podcasts or events and link to them like Waterstones.
14. Play along with other big brands by tagging or tweeting them like Aldi.
15. Update fans on your delivery times around key holidays like Selfridges.
16. Work with influencers and charities to spread positivity.
17. run a contest using Threads to utilise character space like Starling.
18. Share funny and relatable memes like new Look.
19. Team up with other businesses that are a good match for you like Bumble.
20. Showcase how your product helps make a difference like PosterMyWall.
Examples

https://twitter.com/Wendys/status/1463554140190265344
https://twitter.com/yorkshiretea/status/1232293516862218240?lang=en
https://twitter.com/bmstores/status/1473367994059399169
https://twitter.com/SpursOfficial/status/1471782723425484800
https://twitter.com/netflix/status/1473745505838452736
https://twitter.com/Bloomingdales/status/1359601145229021186/photo/1
https://twitter.com/CadburyUK/status/1437713019572834304
https://twitter.com/JohnLewisRetail/status/1473730062855950340/photo/1
https://twitter.com/AnOtherMagazine/status/1473564103121715201
https://twitter.com/money2020/status/1460327734916395008
https://twitter.com/SouthPark/status/1473424484401094662
https://twitter.com/TheBabylonBee/status/1473684759134015489/photo/1
https://twitter.com/Waterstones/status/1473949000680284164
https://twitter.com/AldiUK/status/1473687285384241153
https://twitter.com/Selfridges/status/1472975168754663434/photo/1
https://twitter.com/kfc/status/1470510792256606210
https://twitter.com/StarlingBank/status/1468516212808241155
https://twitter.com/newlook/status/1473337589977563146/photo/1
https://twitter.com/bumble/status/1455270662906552329
https://twitter.com/postermywall/status/1473942599618732032

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