MC Ec
MC Ec
E-COMM
E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the
internet. It involves online transactions, electronic funds transfer, and digital communication to facilitate
business transactions. E-commerce has revolutionized the way businesses operate and has become
increasingly popular due to its convenience and accessibility. Here's an overview of e-commerce, its
applications, types, advantages, and disadvantages:
Applications of E-commerce:
1. Online Retail: E-commerce allows businesses to sell products directly to consumers through online
platforms. Customers can browse product catalogues, make purchases, and have products
delivered to their doorstep.
2. Digital Services: E-commerce enables the sale of digital products and services such as software, e-
books, music, videos, online courses, and digital downloads.
3. B2B (Business-to-Business): E-commerce facilitates transactions between businesses, such as
wholesale purchases, supply chain management, and procurement.
4. Online Marketplaces: E-commerce platforms like Amazon, eBay, and Alibaba provide online
marketplaces where businesses and individuals can sell their products to a wide customer base.
5. Online Banking and Payment Systems: E-commerce is used for online banking, money transfers,
and electronic payment systems, such as credit card payments and digital wallets.
Types of E-commerce:
1. B2C (Business-to-Consumer): In B2C e-commerce, businesses sell products and services directly
to individual consumers.
2. B2B (Business-to-Business): B2B e-commerce involves transactions between businesses, where
one business sells products or services to another.
3. C2C (Consumer-to-Consumer): C2C e-commerce enables consumers to sell products or services
directly to other consumers through online platforms.
4. C2B (Consumer-to-Business): C2B e-commerce occurs when consumers offer products or services
to businesses. For example, freelancers providing services to companies through online platforms.
Advantages of E-commerce:
1. Global Reach: E-commerce allows businesses to reach a global customer base, transcending
geographical limitations.
2. Convenience: Customers can shop anytime, anywhere, without the need to visit physical stores. E-
commerce offers 24/7 accessibility.
3. Cost Savings: E-commerce eliminates the need for physical storefronts, reducing overhead costs
associated with rent, utilities, and staffing.
4. Increased Sales and Revenue: E-commerce provides opportunities to reach a larger customer
base, leading to potential sales growth and increased revenue.
5. Personalization and Targeted Marketing: E-commerce platforms can gather customer data and
preferences to offer personalized recommendations and targeted marketing campaigns.
Disadvantages of E-commerce:
1. Lack of Physical Interaction: E-commerce lacks face-to-face interaction, which can affect customer
trust and the ability to physically examine products before purchase.
2. Security Concerns: E-commerce transactions involve sharing personal and financial information
online, which can be susceptible to security breaches and fraud.
3. Infrastructure and Technical Requirements: Businesses need to invest in reliable internet
connections, website development, and maintenance, which can be costly and time-consuming.
4. Dependency on Technology: E-commerce relies heavily on technology, and technical issues, such
as website downtime or server crashes, can disrupt business operations.
5. Increased Competition: The ease of setting up online businesses leads to increased competition,
requiring businesses to differentiate themselves and invest in marketing efforts.
E-commerce has transformed the way businesses operate and has become an integral part of the modern
economy. While it offers numerous advantages, businesses must also address the challenges and potential
drawbacks associated with online transactions.
E-commerce platforms and transactions are vulnerable to several threats that can impact the security,
privacy, and trust of online businesses and consumers. Here are some common threats associated with e-
commerce:
1. Unauthorized Access and Account Compromise: Hackers may attempt to gain unauthorized access
to user accounts, steal login credentials, or hijack user sessions. This can result in identity theft,
financial fraud, or unauthorized transactions.
2. Payment Card Fraud: E-commerce platforms that process online payments are targets for credit
card and payment fraud. Fraudsters may use stolen credit card information or engage in card-not-
present fraud, resulting in financial losses for both businesses and consumers.
3. Phishing and Social Engineering: Phishing attacks involve tricking users into revealing sensitive
information, such as passwords or financial details, by impersonating legitimate websites or entities.
Social engineering techniques manipulate users into disclosing confidential information or
performing actions that compromise security.
4. Malware and Ransomware: E-commerce platforms may be targeted with malware or ransomware
attacks that can disrupt operations, compromise customer data, or demand ransom payments for
data decryption.
5. Data Breaches: E-commerce platforms are attractive targets for data breaches due to the large
volumes of personal and financial information they store. Breaches can lead to the exposure of
sensitive customer data, financial loss, legal implications, and reputational damage.
6. Fake or Fraudulent Websites: Cybercriminals may create fake e-commerce websites that mimic
legitimate ones to deceive users into making purchases or sharing sensitive information. These
websites may sell counterfeit goods, steal payment information, or engage in other fraudulent
activities.
7. Supply Chain Attacks: E-commerce businesses rely on a complex supply chain involving multiple
vendors and partners. Attackers may target weak points in the supply chain to gain unauthorized
access, compromise systems, or introduce malicious code or counterfeit products.
8. Insider Threats: Employees or individuals with authorized access to e-commerce systems may
abuse their privileges, steal customer data, or compromise system security.
9. Customer Privacy Concerns: E-commerce platforms collect and store significant amounts of
customer data. Privacy concerns arise when user data is mishandled, shared without consent, or
used for unethical purposes.
10. Regulatory and Compliance Risks: E-commerce businesses must comply with data protection
regulations, privacy laws, and industry standards. Failure to do so can result in legal consequences,
financial penalties, and reputational damage.
To mitigate these threats, e-commerce businesses should implement robust security measures, including
secure website development, encryption of sensitive data, secure payment gateways, multi-factor
authentication, regular security assessments and audits, employee training on security best practices, and
incident response plans. It is crucial for businesses to stay vigilant, educate their customers about potential
threats, and adopt proactive security measures to protect themselves and their customers in the e-
commerce ecosystem.
FRAMEWORK OF E-COMMERCE
The framework of e-commerce refers to the structural components and functional elements that make up
an e-commerce system. It outlines the key aspects and components necessary for the successful operation
of an e-commerce business. Here is an overview of the typical framework of e-commerce:
1. Website Interface: The website serves as the primary interface between the e-commerce business
and its customers. It should have an intuitive and user-friendly design, with features such as product
catalogs, search functionality, shopping carts, and secure payment gateways.
2. Product Catalog: The product catalog contains detailed information about the products or services
offered by the e-commerce business. It includes product descriptions, images, prices, and
availability. Effective catalog management ensures accurate and up-to-date product information.
3. Shopping Cart: The shopping cart enables customers to add products to their virtual cart, review
their selections, and proceed to the checkout process. It should provide a seamless and intuitive
user experience, including features like quantity adjustments, saving cart contents for later, and
applying promotional codes.
4. Payment Gateway: The payment gateway facilitates secure and convenient online payment
processing. It securely handles credit card transactions, online banking transfers, and other
payment methods, ensuring the encryption and protection of sensitive financial information.
5. Order Processing: The order processing system handles the fulfillment of customer orders. It
involves order confirmation, inventory management, packaging, shipping, and order tracking.
Integration with shipping carriers and logistics services helps streamline the process.
6. Customer Accounts and Profiles: E-commerce systems often provide customers with the option to
create user accounts. These accounts store customer information, order history, preferences, and
other relevant data. Customer profiles help personalize the shopping experience and enable
targeted marketing efforts.
7. Customer Support: E-commerce businesses should have mechanisms to provide customer support,
such as online chat, email, or phone support. This helps address customer inquiries, resolve issues,
and provide assistance throughout the buying process.
8. Security and Trust: E-commerce frameworks include robust security measures to protect customer
data and ensure secure transactions. This may involve SSL encryption, secure authentication, fraud
prevention tools, and compliance with data protection regulations.
9. Analytics and Reporting: E-commerce frameworks often include analytics and reporting features to
track website performance, customer behavior, sales metrics, and other key performance indicators.
This data helps businesses gain insights, make informed decisions, and optimize their operations.
10. Marketing and Promotion: E-commerce frameworks provide features for marketing and promotion,
such as email marketing integration, discount code management, loyalty programs, and social
media integration. These tools help attract customers, drive sales, and build customer loyalty.
11. Integration with Back-End Systems: E-commerce systems often integrate with back-end systems,
such as inventory management, accounting, and customer relationship management (CRM)
software. Integration streamlines business processes, ensures data consistency, and improves
operational efficiency.
The specific components and features within an e-commerce framework can vary depending on the size
and complexity of the business. However, these elements form the foundation of an e-commerce system
and are essential for its successful operation and customer satisfaction.
2. B2b2c model
The B2B2C model, also known as business-to-business-to-consumer, is a hybrid business model that
involves collaboration between two businesses (B2B) to deliver products or services to end consumers
(B2C). It combines elements of both B2B and B2C models to create a value chain that spans multiple
entities. Here's an explanation of the B2B2C model:
In a B2B2C model, the first business entity (B2B) acts as a supplier or service provider, offering its products
or services to another business (B2B). The second business entity (B2B) serves as an intermediary or
distributor that integrates the products or services into their own offerings. Finally, the end consumer (B2C)
purchases the products or services from the intermediary business.
Here's a breakdown of the roles and interactions within the B2B2C model:
1. B2B Interaction: The first business entity (B2B) provides products or services to the intermediary
business (B2B). This can involve manufacturers, wholesalers, suppliers, or service providers
offering their offerings to retailers, online marketplaces, or other businesses that have direct access
to end consumers.
2. Integration and Value Addition: The intermediary business (B2B) integrates the products or services
obtained from the first business (B2B) into its own offerings or platform. This integration can involve
bundling, customization, branding, or combining multiple products and services to create a
comprehensive solution for the end consumer.
3. B2C Interaction: The intermediary business (B2B) interacts directly with end consumers (B2C) to
offer the integrated products or services. This can occur through various channels, such as online
marketplaces, e-commerce platforms, retail stores, or direct sales.
4. Value Proposition: The B2B2C model aims to provide value to all entities involved. The first
business (B2B) benefits from expanded market reach and increased sales by leveraging the
distribution capabilities of the intermediary business. The intermediary business (B2B) gains access
to a wider range of products or services to offer its customers, enhancing its value proposition. The
end consumer (B2C) benefits from a comprehensive solution that meets their needs and
preferences.
The B2B2C model offers several advantages:
1. Expanded Market Reach: By partnering with an intermediary business, the B2B entity can tap into a
larger customer base and access new markets that may have been difficult to reach independently.
2. Value Addition: The integration of products or services by the intermediary business allows for value
addition and customization, providing a more comprehensive solution to end consumers.
3. Enhanced Distribution: The B2B2C model leverages the distribution capabilities of the intermediary
business, allowing for wider product availability, faster delivery, and improved customer service.
4. Brand Exposure: The B2B entity can benefit from increased brand exposure and visibility through
the partnership with the intermediary business, leading to improved brand recognition and customer
trust.
However, there are also challenges associated with the B2B2C model:
1. Complex Relationships: Managing relationships between multiple entities can be challenging, as
coordination and cooperation among the B2B, intermediary, and end consumer are essential for
success.
2. Integration and Compatibility: Ensuring seamless integration of products or services into the
intermediary business's offerings requires compatibility and effective collaboration between the B2B
and intermediary.
3. Shared Risks and Rewards: Both the B2B and intermediary businesses share risks and rewards
associated with market demand, competition, and customer satisfaction, necessitating effective risk
management and revenue-sharing agreements.
4. Alignment of Objectives: Balancing the objectives and priorities of all entities involved in the value
chain can be complex, requiring clear communication, shared vision, and mutually beneficial goals.
The B2B2C model is commonly observed in industries such as e-commerce, where online marketplaces
act as intermediaries between manufacturers or wholesalers and end consumers. It allows businesses to
leverage each other's strengths and capabilities to create value and reach a broader customer base.
3. C2b2bc model
The C2B2BC model, which stands for consumer-to-business-to-business-to-consumer, is a business model
that involves the interaction and collaboration of consumers, businesses, and other businesses in a value
chain. It is a variation of the traditional B2B or B2C models and incorporates the participation of consumers
as active contributors to the value creation process. Here's an explanation of the C2B2BC model:
1. Consumer-to-Business (C2B): In the C2B aspect of the model, individual consumers or end-users
take on an active role in initiating the business relationship. They offer products, services, or
information to businesses, rather than solely acting as buyers. This can include activities such as
providing feedback, user-generated content, participating in crowdsourcing initiatives, or offering
specialized skills.
2. Business-to-Business (B2B): Following the C2B interaction, the collected consumer input is directed
towards other businesses in the value chain. The businesses involved can be suppliers,
manufacturers, service providers, or any other entities that play a role in delivering the final product
or service.
3. Business-to-Consumer (B2C): Once the input from consumers is integrated into the value chain by
businesses, the final products or services are offered to consumers in a traditional B2C manner.
Consumers can then purchase or access the finished goods or services from the businesses that
have incorporated their input.
The C2B2BC model is characterized by the following aspects:
1. Consumer Empowerment: Consumers have an active role in shaping the products or services
offered by businesses. They contribute their knowledge, ideas, feedback, and expertise to the value
chain, empowering them to influence business decisions.
2. Collaborative Value Creation: The model emphasizes collaboration between consumers and
businesses, as well as collaboration among businesses in the value chain. This collaboration aims
to create products or services that align closely with consumer needs and preferences.
3. Crowdsourcing and User-Generated Content: Consumers contribute through crowdsourcing
initiatives, where businesses solicit ideas, designs, feedback, or content from a large group of
participants. This enables businesses to tap into the collective intelligence and creativity of the
consumer base.
4. Customization and Personalization: The C2B2BC model enables businesses to offer customized or
personalized products or services based on the input and preferences of individual consumers. This
can result in tailored experiences that better match consumer demands.
Advantages of the C2B2BC model include:
1. Enhanced Product/Service Relevance: By incorporating consumer input, businesses can develop
offerings that better meet consumer expectations and preferences, leading to improved customer
satisfaction.
2. Innovation and Creativity: Consumers can contribute innovative ideas and insights that businesses
may not have considered, fostering creativity and differentiation in the market.
3. Consumer Engagement and Loyalty: Involving consumers in the value creation process can
increase their engagement and loyalty, as they feel a sense of ownership and influence over the
final products or services.
However, the C2B2BC model also presents challenges:
1. Coordination and Management: Managing the flow of consumer input, integrating it into the value
chain, and ensuring effective communication among consumers, businesses, and other businesses
can be complex and require efficient coordination.
2. Quality Control: While consumer input can be valuable, ensuring the quality and reliability of the
contributed content or ideas can be challenging. Businesses need mechanisms to evaluate and
filter the input effectively.
3. Privacy and Security: Collecting consumer input raises privacy and security concerns. Businesses
must handle consumer data responsibly and protect it from unauthorized access or misuse.
The C2B2BC model is particularly relevant in industries that heavily rely on consumer feedback,
customization, or co-creation, such as open-source software development, user-driven innovation, or online
platforms that leverage user-generated content.
4. EDI
SSSETElectronic Data Interchange (EDI)
EDI was first introduced in the 1960s as a way for companies to exchange business documents
electronically. Over time, the standardization of EDI formats and protocols has enabled businesses to
integrate their internal systems with those of their trading partners, improving efficiency and reducing
errors.
EDI transactions can include purchase orders, invoices, shipping notices, and other business documents.
The EDI standard defines the format and content of these documents, ensuring that they are easily
interpreted by both the sender and the receiver.
EDI has become an important part of many businesses, particularly those in the supply chain and
logistics industries. It allows for faster and more accurate processing of transactions, leading to improved
customer satisfaction and increased profits.
Electronic Data Exchange is the direct exchange of data and important business documents through the
Internet and in a very professional manner. Two different companies sitting at the extreme corners of the
world can very easily interchange information or documents (like sales orders, shipping notices, invoices,
etc) with the help of EDI.
Uses of EDI :
EDI is widely used in various industries for exchanging business documents electronically. Some of the
common uses of EDI are:
Order Processing: EDI allows companies to exchange purchase orders and sales orders
electronically, eliminating the need for manual data entry and reducing errors.
Invoicing: EDI can be used to exchange invoices electronically, reducing the time and cost
associated with paper-based invoicing.
Shipping and Receiving: EDI can be used to exchange shipping notices and receiving
documents, enabling companies to track the movement of goods in real-time.
Inventory Management: EDI can be used to exchange inventory information, enabling
companies to manage their inventory levels more effectively.
Supply Chain Management: EDI is used extensively in the supply chain management
process, enabling companies to exchange information with their suppliers, distributors, and
customers.
Healthcare: EDI is used in the healthcare industry to exchange patient data, claims, and other
healthcare-related information between healthcare providers, insurance companies, and
government agencies.
Financial Transactions: EDI can be used to exchange financial transactions such as
payment advice and remittance advice, reducing the time and cost associated with manual
payment processing.
Advantages of EDI:
There are several advantages to Electronic Data Interchange:
The paper usage reduced: The expense of storing, printing, recycling, reduces up to the
maximum amount due to the EDI.
Improved quality of Data: The data entry errors are reduced due to EDI.
Speed Increases: The best advantage is the increase in the speed of the data interchange.
With everything going online, the speed of the information transfer increases exponentially.
Security: By following the Protocols and the standard rules, the security of all the important
documents is always secure and safe.
Information accuracy: Since the information exchanged is based on standards agreed by the
sender and receiver both, the correct information is always transferred regardless of where
they belong to.
Less Cost: With very less errors, fast response time, every thing becoming automated, and
no use of paper, the cost automatically reduces.
Disadvantages of EDI:
The initial setup of the EDI is very Time-consuming.
EDI standards keep on changing after some amount of time.
A very systematic and proper back up is required as the entire data relies on EDI.
The setup and maintenance of the EDI is very Expensive.
Def: Online shopping and selling techniques refer to the strategies and methods used by
businesses and individuals to promote and facilitate the process of buying and selling products or
services online.
Here are some common techniques used in online shopping and selling:
Responsive Website Design: Creating user-friendly and visually appealing websites that are optimized for
different devices, including desktops, smartphones, and tablets. Responsive design ensures a seamless
shopping experience across various screen sizes.
Search Engine Optimization (SEO): Optimizing product descriptions, titles, and website content to improve
visibility in search engine results. This involves using relevant keywords, meta tags, and optimizing website
speed and structure.
Social Media Marketing: Leveraging social media platforms like Facebook, Instagram, Twitter, and
Pinterest to reach and engage with potential customers. This includes posting product updates, running
targeted ad campaigns, and interacting with followers.
Influencer Marketing: Collaborating with influencers or bloggers who have a significant online following and
can promote products or services to their audience through reviews, sponsored posts, or affiliate marketing.
Content Marketing: Creating high-quality and valuable content such as blog articles, videos, and guides
related to the products or services offered. This helps to establish authority, engage customers, and drive
organic traffic to the website.
Personalization and Recommendations: Implementing personalized shopping experiences by
recommending products based on user preferences, purchase history, and browsing behaviouMr. This can
enhance customer engagement and increase the likelihood of conversion.
Customer Reviews and Ratings: Encouraging customers to leave reviews and ratings for products or
services. Positive reviews can build trust and credibility, while negative feedback can help identify areas for
improvement.
Secure Payment Processing: Ensuring secure payment options for customers by integrating trusted
payment gateways that offer encryption and fraud protection. This helps build trust and confidence in the
online shopping process.
Retargeting and Remarketing: Implementing strategies to re-engage with customers who have shown
interest in products or services but have not completed the purchase. This can involve displaying targeted
ads or sending personalized emails to remind them about the products they viewed.
These techniques aim to attract and engage customers, optimize the online shopping experience, and drive
conversions. It's important for businesses to adapt and evolve their strategies based on changing consumer
behaviours, technological advancements, and market trends.
M-commerce Lifecycle: The lifecycle of m-commerce typically involves the following stages:
1. Awareness: Users become aware of mobile commerce services and their availability through
various channels such as advertisements, mobile apps, and word-of-mouth.
2. Consideration: Users evaluate the benefits and features of mobile commerce services and consider
their relevance to their needs. They may compare different service providers and offerings.
3. Adoption: Users decide to adopt a specific mobile commerce service and download the necessary
mobile apps or register for the service. They set up accounts, enter payment information, and
configure preferences.
4. Usage: Users actively engage with the mobile commerce service, performing activities such as
browsing products, making purchases, conducting financial transactions, and accessing
personalized content.
5. Retention: Users continue to use the mobile commerce service over time, developing loyalty and
repeat engagement. Service providers may offer incentives, discounts, or rewards to encourage
ongoing usage.
M-commerce Applications: M-commerce has a wide range of applications across various industries. Some
common examples include:
1. Mobile Payments: Users can make payments using mobile wallet apps, mobile banking apps, or
through payment gateways integrated into mobile apps or websites.
2. Mobile Shopping: Users can browse and purchase products or services directly from mobile apps or
mobile-optimized websites. This includes mobile retail shopping, ticket booking, food delivery, and
more.
3. Mobile Banking and Financial Services: Users can access their bank accounts, perform
transactions, transfer funds, pay bills, and manage investments using mobile banking apps.
4. Mobile Ticketing: Users can purchase and store tickets for various events, including movies,
concerts, sports events, and transportation, directly on their mobile devices.
5. Mobile Advertising: Marketers can leverage mobile devices to deliver targeted and personalized
advertisements to users through mobile apps, mobile websites, and SMS marketing.
6. Location-Based Services: Mobile commerce can utilize location data to provide location-specific
information, offers, and services. Examples include location-based marketing, navigation, and
personalized recommendations based on the user's current location.
M-commerce Issues: While m-commerce offers numerous benefits, it also presents certain challenges and
issues, including:
1. Security and Privacy: M-commerce transactions involve the exchange of sensitive information, such
as payment details and personal data. Ensuring robust security measures, encryption, and secure
authentication methods are crucial to protect user data and prevent unauthorized access.
2. Mobile Device Fragmentation: The wide range of mobile devices with different operating systems,
screen sizes, and capabilities can pose challenges for app developers and user experience
consistency.
3. Network Connectivity: M-commerce relies on mobile networks or internet connectivity, which can
vary in availability and quality. Poor network coverage or slow internet speeds can affect the user
experience and transaction reliability.
4. Device Limitations: Mobile devices have limited processing power, storage capacity, and battery life.
Designing mobile commerce apps that are optimized for performance, storage efficiency, and
energy consumption is essential.
5. User Experience: Designing intuitive and user-friendly mobile commerce interfaces is critical for
attracting and retaining users. Ensuring seamless navigation, quick loading times, and optimized
user flows contribute to a positive user experience.
6. Payment and Transaction Issues: Ensuring smooth and secure payment processes, handling
refunds or disputes, and managing transactional errors are important considerations in mobile
commerce.
7. Regulatory and Legal Compliance: Adhering to applicable laws and regulations regarding mobile
commerce, including consumer protection, data privacy, and financial regulations, is essential for
businesses operating in this space.
Addressing these issues through robust security measures, user-centric design, network infrastructure
improvements, and adherence to legal and regulatory frameworks is crucial for the success and
widespread adoption of mobile commerce.
Set
SET stands for Secure Electronic Transaction. It is a protocol and framework developed by credit card
companies, including Visa and Mastercard, to provide secure online payment transactions. The SET
protocol ensures the confidentiality, integrity, and authentication of payment information during online
transactions.
Here's how SET makes transactions secure:
Encryption: SET uses strong encryption algorithms to secure the transmission of sensitive information,
such as credit card details, between the customer, merchant, and payment gateway. Encryption ensures
that the information cannot be intercepted or read by unauthorized parties.
Digital Certificates: SET relies on digital certificates to authenticate the identity of the parties involved in a
transaction. Digital certificates are issued by trusted third-party certification authorities and contain public
key information. These certificates validate that the parties are who they claim to be, enhancing the trust
and security of the transaction.
Dual-key Cryptography: SET uses dual-key or asymmetric cryptography, which involves a public key and a
private key. The public key is used to encrypt information, while the private key is used to decrypt it. This
ensures that only the intended recipient, who possesses the private key, can decrypt and access the
information.
Payment Gateway: SET utilizes a payment gateway, which acts as a secure intermediary between the
customer, merchant, and financial institutions. The payment gateway handles the encryption and
decryption of sensitive information, ensuring that it remains secure throughout the transaction process.
Transaction Integrity: SET ensures the integrity of the transaction data through digital signatures. Digital
signatures are created using the private key of the sender and can be verified using the corresponding
public key. They provide a mechanism to detect any unauthorized modification of the transaction data.
Non-Repudiation: SET provides non-repudiation, which means that once a transaction is authorized and
completed, neither the customer nor the merchant can deny their involvement in the transaction. Digital
signatures and the involvement of trusted third parties provide evidence of the transaction and prevent
disputes.
Secure Authorization: SET incorporates strong authorization mechanisms to verify the authenticity and
validity of the payment transaction. This involves verifying the available credit limit, verifying the digital
certificates, and performing additional risk assessments to prevent fraudulent transactions.
By combining encryption, digital certificates, dual-key cryptography, secure payment gateways, transaction
integrity, non-repudiation, and secure authorization mechanisms, SET provides a robust framework for
secure online transactions. It protects sensitive information, verifies the authenticity of the parties involved,
and ensures that transactions cannot be tampered with or repudiated.