Simulation Report (Recovered)
Simulation Report (Recovered)
Professor
Institutional Affiliation
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Summary
This simulation report delves into the intricacies inherent to the establishment and operation of an
online enterprise specializing in mystery box figurines, using MiseyBox Musy as an illustrative case study.
Particular emphasis is directed towards the pivotal roles played by suppliers, logistics service providers, and
payment gateways in the operation of such an e-commerce platform. The report underscores the profound
significance of Customer Relationship Management (CRM) systems in the cultivation of trust and loyalty, a
factor of paramount importance, especially in the context of businesses engaged in B2B platforms, web-
based marketing, and sales. Additionally, a thoroughgoing comparative analysis of Salesforce.com CRM and
Microsoft Dynamics 365 CRM furnishes valuable insights for CRM system selection. In the context of
MiseyBox Musy, Microsoft Dynamics 365 CRM emerges as the pragmatic choice, aligning coherently with
budgetary considerations and user-friendly operational dynamics. The overarching objective of this report is
to furnish businesses with a reservoir of indispensable knowledge tailored to adeptly navigate the dynamic
Introduction
In the perpetually evolving sphere of e-commerce, the establishment and administration of an online
mystery box figurines retail outlet necessitate a nuanced grasp of multifaceted intricacies. This
comprehensive report is dedicated to the experiential insights into the initiation and management of such an
enterprise, as exemplified by the case of MiseyBox Musy. Particular emphasis is placed on pivotal facets,
encompassing the management of supplier relationships, the engagement with logistics service providers, and
the orchestration of efficient payment gateways. Furthermore, the discourse encompasses an in-depth
exploration of the instrumental role played by Customer Relationship Management (CRM) in cultivating
trust and engendering loyalty, particularly for businesses engaged in B2B platforms and web-based
marketing. Additionally, a meticulous juxtaposition is undertaken to compare and contrast the attributes of
two leading CRM systems: Salesforce.com CRM and Microsoft Dynamics 365 CRM. The overarching
objective of this report is to endow enterprises with indispensable knowledge requisite for adeptly navigating
Section 1
mystery box figurine retail. The establishment offers a diverse spectrum of enigmatic containers,
characterized by distinct themes, variable price structures, and varying levels of rarity. Of particular note is
the provision of subscription services, affording patrons the opportunity to recurrently receive fresh
consignments of these puzzling containers. MiseyBox Musy's fundamental purpose lies in presenting an
engaging and exhilarating avenue for figurine acquisition. A core tenet of the enterprise posits that the delight
inherent in unraveling a mystery box should be democratically experienced by all individuals. This
MiseyBox Musy boasts an extensive array of mystery box figurine products, thoughtfully curated to
ensure the presence of a unique and captivating ensemble of figurines within each container. These
mysterious repositories traverse an array of themes, encompassing but not limited to anime, manga, video
games, and pop culture. The establishment also offers mystery boxes that showcase renowned brands,
including Funko and Pop Mart. In addition to its mystery box figurine offerings, MiseyBox Musy extends its
product portfolio to encompass figurine stands, figurine cases, figurine cleaning apparatus, and figurine
cohorts, with pronounced traction among the young adult and adolescent segments. The establishment is also
steadily cultivating a burgeoning customer base within the realm of adult collectors.
Section 2
High-Level Diagram
Payment
gateways
MiseyBox
Logistics
Suppliers
providers
Typically, the company's suppliers adhere to regular delivery schedules, ensuring the consistent
replenishment of the company's inventory. In some instances, the company may have established contractual
agreements with its suppliers, stipulating the adoption of just-in-time (JIT) delivery protocols (Ma, Li & Liu
2021). Within this framework, suppliers synchronize their deliveries with the precise production requisites of
the company, ensuring the timely provision of goods precisely aligned with production demands.
Logistics service providers shoulder the responsibility of retrieving commodities from the company's
warehousing facilities and orchestrating their transportation to the end-consumers (Ma, Li & Liu 2021). This
multifaceted process may encompass the transnational transit of products, traversing multiple nations and
crossing international borders. Notably, logistics service providers also offer a diverse spectrum of ancillary
services, including warehousing, order selection, packaging, and the critical final mile delivery operations.
initiation of a transaction through the company's online interface, the established protocol dictates a
redirection of the customer to a designated payment gateway interface, facilitating the submission of
of payment processing, culminating in the prompt remittance of funds to the company's coffers.
Detail Diagram
Identification
of suppliers
Negotiation
of purchase
order
Receive and
inspect
goods
subsequently selecting competent suppliers capable of adequately addressing the articulated requisites. This
initial phase entails comprehensive scrutiny of prospective suppliers, solicitation of price quotations, and an
exhaustive evaluation encompassing both their operational capabilities and pricing structures.
Progressing beyond the supplier selection juncture, the company proceeds to the negotiation stage,
which assumes paramount significance. In the course of this phase, the contractual terms, encompassing
critical facets such as pricing, volume, and delivery timelines, undergo a rigorous negotiation process. Once
unanimity is reached and all terms are duly concurred, the company proceeds to formalize the agreement by
generating a purchase order, which serves as the legal instrument cementing the obligations and conditions
that govern the procurement transaction between the company and the designated supplier.
Upon the physical delivery of the requested merchandise by the supplier, the onus shifts to the
company to undertake the reception and thorough examination of the consignment. This meticulous scrutiny
serves the pivotal function of verifying the compliance of the received goods with the meticulously stipulated
specifications delineated within the purchase order. In the event that the inspection reveals any deviation
from the established standards, the company retains the prerogative to initiate corrective measures, including
control procedure safeguards the company's adherence to prescribed procurement requisites and maintains
Section 3
Management (CRM) is a prerequisite for the sustained growth and prosperity of online enterprises,
particularly those operating within the domain of B2B platforms and web-based marketing and sales (Dutt &
Chauhan 2019). In this context, CRM serves as the junction where advanced technology and strategic
business acumen intersect. Its principal function revolves around facilitating the establishment of profound
connections with a diverse clientele, and consequently, it assumes a pivotal role in fostering trust, loyalty,
and enduring relationships within the digital marketplace (Dyché 2002). For B2B platforms, characterized by
intricate transactions and enduring commitments, CRM assumes a pivotal role in the establishment and
sustenance of relationships with business partners (Dutt & Chauhan 2019). Its utility extends to the
identification of client needs, product or service alignment, and the facilitation of a seamless and responsive
capacity to engage a global audience, comprehending their preferences, and tailoring marketing strategies to
Incorporating efficient CRM strategies entails the utilization of data analytics, customer insights
driven by artificial intelligence, and the provision of tailored customer service. Enterprises that integrate
CRM into their operations find themselves better equipped to navigate the continuously evolving digital
terrain, enhance customer contentment, and facilitate long-term growth (Payne 2012). CRM stands as the
fundamental underpinning for successful digital enterprises (Guerola-Navarro et al. 2021). It not only offers a
means to navigate the intricate nuances of the digital domain but also fosters enduring customer
Table 1. Comparison between Salesforce.com CRM and Microsoft Dynamics 365 CRM
solutions, Salesforce.com CRM and Microsoft Dynamics 365 CRM emerge as prominent contenders (Behl et
al. 2019). These platforms have earned recognition for their capacity to equip enterprises with the essential
resources for optimizing operational processes, elevating customer relationships, and amplifying overall
efficiency. This comparative analysis is designed to furnish businesses with comprehensive insights into a
variety of dimensions, enabling them to make judicious selections concerning the CRM system that most
presents a marginally more economical option, commencing at £20 per user each month. Regarding the cost
of entry, Microsoft Dynamics 365 holds the advantage, rendering it an appealing selection for smaller
management, contact management, opportunity management, sales forecasting, and reporting (Salesforce
service, tailoring its features to these specific domains (Microsoft Corporation 2019). While both platforms
deliver robust capabilities, the selection depends on the precise requisites of the enterprise. Salesforce.com
CRM is well-suited for organizations seeking a broader spectrum of CRM functionalities, whereas Microsoft
Dynamics 365 represents an optimal choice for those prioritizing sales and customer service functions
(Microsoft Corporation 2019). Both CRM solutions offer a high degree of adaptability. Salesforce.com CRM
is notably recognized for its versatility, affording companies the ability to customize the platform to align
with their distinct operational procedures. Concurrently, Microsoft Dynamics 365 also presents an extensive
range of customization options, enabling businesses to tailor the CRM to meet their particular demands
seamlessly interface with a wide spectrum of third-party applications (Salesforce 2017). In contrast,
Microsoft Dynamics 365, in line with its Microsoft lineage, displays robust integration with Microsoft Office
365 and other offerings under the Microsoft umbrella. The selection between the two is contingent upon the
integration possibilities, while Microsoft Dynamics 365 serves as an appealing choice for organizations that
have already adopted Microsoft products (Microsoft Corporation 2019). The respective CRM solutions place
a premium on user-friendliness. Salesforce.com CRM is generally user-friendly, but its complexity may
escalate in the context of larger businesses with more intricate processes (Salesforce 2017). Microsoft
Dynamics 365 is renowned for its intuitively designed interface, rendering it easily accessible and user-
friendly (Microsoft Corporation 2019). The choice here is frequently dictated by the size and operational
intricacies of the enterprise. Smaller companies may find Microsoft Dynamics 365 to be a more
straightforward choice, while larger corporations may find greater value in the depth offered by
Salesforce.com CRM.
Salesforce.com CRM provides robust support, offering an extensive array of online documentation,
tutorials, webinars, and a thriving community comprising both users and experts (Salesforce 2017).
Microsoft Dynamics 365 similarly offers commendable support, featuring online documentation, tutorials,
and live chat facilities (Microsoft Corporation 2019). Both platforms exhibit a strong commitment to
furnishing their users with the necessary resources for optimizing the potential of their respective CRMs.
In summary, the selection between Salesforce.com CRM and Microsoft Dynamics 365 CRM hinges
upon the distinct requisites of the business. Salesforce.com CRM boasts a wider range of features and
integration possibilities, while Microsoft Dynamics 365 excels in cost-effectiveness and user-friendliness,
the enterprise's specific demands, the existing software environment, and budgetary considerations. Smaller
e-commerce enterprises, such as our company, MiseyBox Musy, with financial constraints, may find
Microsoft Dynamics 365 an attractive choice. In contrast, larger and more intricate e-commerce entities
necessitating a broader spectrum of features and customization options may gravitate towards Salesforce.com
CRM.
In the evaluation of Salesforce.com CRM and Microsoft Dynamics 365 CRM for application in an
online mystery box figurines business, it is imperative to conduct a thorough analysis of their respective
strengths and weaknesses to facilitate an informed decision. Salesforce.com CRM presents an encompassing
range of features, comprising robust lead and contact management, opportunity tracking, sales forecasting,
and comprehensive reporting tools. These attributes offer considerable adaptability to accommodate the
diverse operational requirements of an online figurine enterprise. Nevertheless, its pricing structure,
commencing at £25 per user per month, may present a constraint for smaller-scale enterprises, and the
intricacy of the platform could prove formidable for larger organizations. On the other hand, Microsoft
economically cautious small businesses. Its feature set is prominently tailored towards the domains of sales
and customer service, closely aligning with the requisites of e-commerce operations. The platform's user-
friendly interface and intuitive design render it an attractive choice for companies characterized by varying
user proficiencies.
In terms of limitations, Salesforce.com CRM's cost and complexity may pose challenges for modest
online mystery box figurine businesses with limited financial resources and IT capabilities. In contrast,
Microsoft Dynamics 365 CRM's feature set may not be as all-encompassing as that of Salesforce.com for
businesses seeking a more comprehensive suite of CRM capabilities. For an online mystery box figurines
business, particularly one exemplified by MiseyBox Musy, which tends to prioritize budget considerations
and demands a user-friendly interface, Microsoft Dynamics 365 CRM emerges as a judicious selection. Its
pricing model more closely aligns with the financial constraints often experienced by smaller enterprises, and
its emphasis on sales and customer service dovetails effectively with the core operational facets of e-
commerce ventures. While Salesforce.com CRM offers a more extensive feature repertoire, it may, in certain
cases, represent a choice laden with complexity and financial demands that exceed the resources of a smaller
which not only proffers economic viability and user-friendliness but also a feature set well-suited to the
distinct demands of an online mystery box figurines business, rendering it the more pragmatic choice for
MiseyBox Musy.
Conclusion
Within the fiercely competitive realm of e-commerce, the successful establishment and operation of
an online enterprise dedicated to mystery box figurines, represented here by MiseyBox Musy, necessitate a
comprehensive comprehension of supplier relationships, logistics, payment gateways, and the pivotal
significance attributed to Customer Relationship Management (CRM). The subsequent comparative analysis
of Salesforce.com CRM and Microsoft Dynamics 365 CRM underscores the fact that the selection of a CRM
system is contingent upon the specific requisites of the business in question. In the context of an online
venture specializing in mystery box figurines, typified by MiseyBox Musy and its orientation towards
financial considerations and user-friendliness, Microsoft Dynamics 365 CRM emerges as the pragmatic and
optimal choice. Its cost-effectiveness and alignment with sales and customer service functions render it a
commendable option for businesses of this nature. In the midst of the constantly evolving e-commerce
Behl, A, Dutta, P, Lessmann, S, Dwivedi, YK & Kar, S 2019, ‘A conceptual framework for the adoption of
big data analytics by e-commerce startups: a case-based approach’, Information Systems and e-
Bhattacharya, S & Mishra, B 2015, ‘Evolution, Growth and Challenges in E-commerce Industry : A Case of
India - ProQuest’, Sumedha Journal of Management Preview., vol. 4, no. 1, pp. 45–58.
Dutt, H & Chauhan, K 2019, ‘Using Flexibility in Designing CRM Solution’, Global Journal of Flexible
Dutta, N & Bhat, AK 2014, ‘Flipkart: journey of an Indian e-commerce start-up’, Emerald Emerging
Dyché, J 2002, The CRM handbook : a business guide to customer relationship management, Addison
Wesley, Boston.
management and its impact on innovation: A literature review’, Journal of Business Research, vol.
Ma, S, Li, G & Liu, M 2021, ‘Procurement competition in the presence of IoT-enabled B2B E-commerce’,
Electronic Commerce Research and Applications, vol. 49, p. 101091, viewed 12 December 2021,
<https://www.sciencedirect.com/science/article/pii/S1567422321000636>.
Salesforce.com, Salesforce.com.
Doreen Nielsen
Key Areas:
Ch in at
ID Validation process
eck airport
Baggage
➢ Security
drop management
o Security Checks on passenger and carry on baggage o Optional ID
validations process
➢ Passenger disembarkation
➢ Baggage handling Management
o Baggage unloading
o Screening, Sorting and Transportations
o Baggage transfers to correct channels – onward flights or specific
baggage carousels
o Baggage reconciliations/screening, holds area
➢ Pets travel
o Checked in as “Baggage” o Checked in as
“Cargo”
nt ):
A case study
EasyJet, a budget airline corporation, has a large presence in
Europe. How does it compare to AirAsia?
Check this out:
✓ www.easyjet.com
✓ http://www.skyscanner.net/airline/airline-
easyjetezy.html
✓ https://www.facebook.com/easyJet
A case study
TFL is one of the oldest transport system in Greater London. Is
there a difference between private and government sector run
business?
Check this out:
✓ http://www.nationalrail.co.uk/default.aspx
✓ https://twitter.com/nationalrailenq
• Other online resources:
✓ http://www.thetrainline.com/
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