Bba IV Bis Unit 3 Notes
Bba IV Bis Unit 3 Notes
Bba IV Bis Unit 3 Notes
BBA IV Semester
Unit 3 Notes
Introduction
People tend to have a general notion that personality refers to a personal appearance with
charming smile, or outlook. But psychologists view the concept as dynamic in nature concerned
with growth and development of a person’s whole psychological system. Personality can be
defined as the consistent psychological patterns within an individual that affect the way they
interact with others and the situations they encounter. Personality is defined as relatively stable
and enduring characteristics that determine our thoughts, feelings and behaviour. Personality
is a complex phenomenon and there are various perspectives of personality construct. One
common and simple definition of Personality is: It is the consistent psychological patterns
within an individual that affect the way they interact with others and the situations they
encounter. "Personality is the dynamic organization within the individual of those
psychophysical systems that determine his characteristics behaviour and thought" (Allport,
1961, p. 28). “The characteristics or blend of characteristics that make a person unique”
(Weinberg & Gould, 1999).
Personality Determinants
There are several factors that determine the formation or shaping of our personality. Among
them the three major factors are:
i) Heredity: The genetic components inherited from our parents at the time of
conception determine strongly the personality characteristics of an individual. The
color, height, physical statutory, facial attractiveness, gender, temperament, muscle
composition, inheritable diseases etc are considered to be inherited from our
parents.
ii) Environment: The culture in which people are brought up in their lives and they
type of socialization process such as family’s child rearing practices, socio
economic status of the family, number of children in a family, birth order, education
of the parents, friends and peer group pressures, religious practices, the type of
schooling and recreational activities, pastime behavior etc play a critical role in
shaping our personalities.
iii) Situation: The type of specific situation which a person encounters also equally
shapes the type of personality characteristics. For example, an individual’s exposure
to a job interview and the type of experiences encountered during that time will
shape certain personality characteristics. Similarly, going for a picnic with friends
and encountering the type of experiences whether pleasant and unpleasant will
shape the personality characteristics of individuals.
Personality Traits
Popular characteristics including shy, aggressive, submissive, lazy, ambitious, loyal and timid.
Those characteristics, when they exhibited in large number of situations, are called personality
traits or enduring characteristics that describe on individual’s behavior. Primary Traits Cattel
(1973) identified 16 source traits/Primary Traits. These traits were found to be generally steady
and constant sources of behaviour. But there was found to be no scientific relevance.
1. Reserved - Outgoing
2. Less intelligent - More intelligent
3. Affected by feelings - Emotionally stable
4. Submissive - Dominant
5. Serious - Happy go Lucky
6. Expedient - Conscientious
7. Timid - Venturesome
8. Tough minded - Sensitive
9. Trusting - Suspicious
10. Practical - Imaginative
11. Forthright - Shrewd
12. Self-Assured - Apprehensive
13. Conservative - Experimenting
14. Group-dependent - Self-sufficient
15. Uncontrolled - Controlled
16. Relaxed – Tense
In the type approach, several behaviours are seen as cluster characterising individuals with high
degree of stability.
(a) Extroversion versus Introversion: (The ways in which people relate to the world)
(b) Sensing versus Intuition: (Becoming aware of and perceiving information)
(c) Thinking versus feeling: (Ways of deciding and prefer to make judgments)
(d) Judging and Perception: (The amount of control exercising and organizing people)
a) Extroversion and Introversion: This deals with whether the focus of attention is
directed towards outwardly or inwardly. Where do you prefer to focus your attention?
Extroversion: Extroverted attention flows outward to the world of objects and people
or external ideas. They are interacting more with people.
b) Sensing Versus Intuition: This aspect deals with the ways of collecting information
and ideas.
Sensing: A person with a sensing preferences focuses on the specific, practical and
tangible. The sensing person relies more on the physical or material reality of the world
of the five senses: touch, sight, sound, taste or smell. Sensing managers take in
information through their senses and attend to the details of the problem. They like to
solve problems in standard ways. They are patient with routine details and are precise
in their work. They distrust creative inspirations and usually work all the way through
to reach conclusions. They emphasize action, urgency and bottom-line results.
The sensing person is likely to provide a practical solution to problems. They may be
good at repairing machines, sports, building, handicrafts, or keeping the detailed
records of a business.
Intuition: This person relies more on their insights and based on that they guess,
assume and draw the inferences. Ideas, associations or creative process often
accompany the presence of intuition. They focus on the relationships and connections
between facts. Intuition manager like solving new problems and are impatient with
routine details. They perceive the problem in its totality and consider several
alternatives simultaneously. They are imaginative and futuristic, enjoying mind testing
games.
The intuitive person is likely to have an affinity for music, literature, the arts, higher
mathematics, and science and abstract theories. People with high level of intuition are
also likely to be creative, adaptable and open to new ideas, and they are often artists,
musicians, strategic players or architects
c) Thinking versus Feeling: These deals with the way people make decisions.
Thinking: The person with a preference for thinking tends to be objective, analytical
and impersonal in decision and judgments. Thinking managers are logical and
analytical in their problem solving and search for additional information in a logical
manner.
Intuitive Feelers have personal charisma and commitments to the people they lead.
They communicate their caring and enthusiasm. They are comfortable in an
unstructured, group centered management system that lets employees participate in the
decision making process. If adequate they are not available in organization, an
organization will become cold, sterile and dull. Possible Shortcomings; make decision
on the basis of personal likes and dislikes. They often try to please others all the time.
d) Judgment versus Perception This aspect deals with the amount of control a person
has over events and organizing things.
Judgment: The strong Judgment oriented people tend to live in a planned, decided and
orderly way, wanting to regulate their life and control events. They are given more
responsibility and authority because their operating mode is stable and predictable.
The perceptive type, on the other hand, may wait until all the information and aspects
of situation are seen before they make a decision. Artists, consultants, musicians and
counsellors tend to be perception oriented.
There are five Big Personality Traits which have a significant impact in individual’s
life. They are as follows:
a) Extroversion: Extroverts are sociable, lively, and gregarious and seek outward
interaction. Such individuals are likely to be most successful working in marketing
division, public relations etc. where they can interact face to face with others. Introverts
are quite, reflective, introspective and intellectual people, preferring to interact with a
small intimate circle of friends. Introverts are more likely to be successful when they
can work on highly abstract ideas (accountant, R&D work etc) in a relatively quite
atmosphere.
b) Agreeableness: This refers to the extent to which individuals agreeing and
cooperating with others. Highly agreeable people are cooperative, warm and trusting.
People who score low on agreeableness are cold, disagreeable and antagonistic. This
characteristic is very important and critical in attaining a successful achievement in
their life.
c) Conscientiousness: This refers to the extent to which people are responsible and
dependable in their work and life. A highly conscientiousness person is responsible,
organized, dependable and persistent. They are likely to move upward direction very
quickly and attain remarkable achievement in their life. Those who score low on this
dimension are easily distracted, disorganized and unreliable.
d) Emotional Stability: This refers to the extent to which people have the ability to
withstand stress. People with positive emotional stability tend to be calm, self confident
and secure. Those with highly low level of emotional stability tend to be nervous,
anxious, depressed and insecure.
e) Openness to experience: This refers to the extent to which people are more
imaginative, artistic sensitivity and intellectualism. Individuals tend to vary widely
ranging from conservative to creative or artistic. Extremely open people are creative,
and artistically sensitive. Whereas not so open category personnel are very conservative
and find comfort in the familiar or routine activities.
Locus of control: People are assumed to be of two types: `Internals' and `Externals'.
Internals are people who believe that much of what happens to them is controlled by
their destiny. Externals believe that much of what happens to them is controlled by
outside forces.
Machiavellianism: High Machs tend to take control, especially in loosely structured
situations; Low Machs respond well to structured situations. High Machs tend to be
more logical, rational and Pragmatic. They are more skilled in influencing and coalition
building.
Self-esteem People differ in the degree to which they like or dislike themselves. This
trait is called self-esteem. Individuals with high self-esteem will take more risks in job
selection and more likely to choose unconventional jobs than people with low self-
esteem.
Self-monitoring A personality trait that measures on individuals ability to adjust his or
her behavior to external, situational factors. Individuals high in self-monitoring show
considerable adaptability in adjusting their behavior to external situational factors.
They are highly sensitive to external cues and can behave different situations.
Risk Taking This refers to the extent to which people are willing to take chances. This
propensity to assume or to avoid risk has been shown to have an effect on their decision
making capabilities and information gathering process. High risk taking managers
made more rapid decision and used less information in making their choices than did
the low risk taking managers.
Type ‘A’ or Type ‘B’ People who are Hard-driving, impatient, aggressive, and super
competitive are termed as Type `A' Personality. Those who are easy-going, sociable,
laid-back and non-competitive are termed as Type `B' Personality. Type A people tend
to be very productive and work very hard. They are workaholics. The negative side of
them is that they are impatient, not good team players, more irritable, have poor
judgment. Type B people do better on complex tasks involving judgment, accuracy
rather than speed and team work.
The “big five” are broad categories of personality traits. While there is a significant
body of literature supporting this five-factor model of personality, researchers do not
always agree on the exact labels for each dimension. However, these five categories are
usually described as follows:
Extraversion: This is also called as Surgency. The broad dimension of Extraversion
encompasses specific traits as talkative, energetic, and assertive. More specifically
these include characteristics such as excitability, sociability, talkativeness,
assertiveness, and high amounts of emotional expressiveness.
Agreeableness: This factor includes traits like sympathetic, kind, and affectionate. It
also includes attributes such as trust, altruism, kindness, affection, and other prosocial
behaviours.
Conscientiousness: This includes traits like organised, thorough, and planful
tendencies. Common features of this dimension include high levels of thoughtfulness,
with good impulse control and goal-directed behaviours. Those high in
conscientiousness tend to be organised and mindful of details.
Neuroticism: This is sometimes reversed and called Emotional Stability. This
dimension includes traits like tense, moody, and anxious. Individuals high in this trait
tend to experience emotional instability, anxiety, moodiness, irritability, and sadness.
Openness to Experience: This is also called as Intellect or Intellect/Imagination. This
dimension includes traits like having wide interests, and being imaginative and
insightful. Those high in this trait also tend to have a broad range of interests. These
dimensions represent broad areas of personality. Research has demonstrated that these
groupings of characteristics tend to occur together in many people. For example,
individuals who are sociable tend to be talkative. However, these traits do not always
occur together. Personality is complex and varied and each person may display
behaviours across several of these dimensions. Each of the Big Five factors is quite
broad and consists of a range of more specific traits. The Big Five structure was derived
from statistical analyses of which traits tend to co-occur in people’s descriptions of
themselves or other people. The underlying correlations are probabilistic, and
exceptions are possible. For example, talkativeness and assertiveness are both traits
associated with Extraversion, but they do not go together by logical necessity. One
could imagine somebody who is assertive but not talkative (the “strong, silent type”).
However, many studies indicate that people who are talkative are usually also assertive
(and vice versa), which is why they go together under the broader Extraversion factor.
For this reason, one should be clear about the research goals when choosing the
measures. If it expected that one has to to make finer distinctions (such as between
talkativeness and assertiveness), a broad-level Big Five instrument will not be enough.
One may have to use one of the longer inventories that make facet-level distinctions
(like the NEO PI-R or the IPIP scales. or one could supplement a shorter inventory (like
the Big Five Inventory) with additional scales that measure the specific dimensions that
you are interested in. It is also worth noting that there are many aspects of personality
that are not subsumed within the Big Five. The term personality trait has a special
meaning in personality psychology that is narrower than the everyday usage of the term.
Motivations, emotions, attitudes, abilities, self-concepts, social roles, autobiographical
memories, and life stories are just a few of the other “units” that personality
psychologists study. Some of these other units may have theoretical or empirical
relationships with the Big Five traits, but they are conceptually distinct. For this reason,
even a very comprehensive profile of somebody’s personality traits can only be
considered a partial description of their personality.
The following are some of the important characteristics of the five factors:
1) First, the factors are dimensions, not types, so people vary continuously on them,
with most people falling in between the extremes.
2) Second, the factors are stable over a 45-year period beginning in young adulthood
(Soldz & Vaillant, 1999).
3) Third, the factors and their specific facets are heritable (i.e., genetic), at least in part
(Jang, McCrae, Angleitner, Riemann, & Livesley, 1998; Loehlin, McCrae, Costa, &
John, 1998).
4) Fourth, the factors probably had adaptive value in a prehistoric environment (Buss,
1996).
5) Fifth, the factors are considered universal, having been recovered in languages as
diverse as German and Chinese (McCrae & Costa, 1997).
6) Sixth, knowing one’s placement on the factors is useful for insight and improvement
through therapy (Costa & McCrae, 1992).
3) A third factor has been labeled Conscientiousness, which includes such traits as
Dependable, Hard-working, Responsible, Systematic, and Well-organised versus
their opposites.