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September Issue

Grace Coddington got her start in fashion by winning a modeling competition in Vogue magazine. She later transitioned into editing and became the creative director of American Vogue, working under the magazine's editor-in-chief Anna Wintour. The documentary shows the process of creating fashion spreads, which involves selecting themes, clothing, models, and photos over a period of 5 months. Anna Wintour plays a pivotal role by having final approval over all aspects of the magazine from trends to photos to the cover. One editor's favorite spread was a 1920s-themed one due to its complex storytelling and natural portrayal of women.

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Domenica Ordonez
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229 views2 pages

September Issue

Grace Coddington got her start in fashion by winning a modeling competition in Vogue magazine. She later transitioned into editing and became the creative director of American Vogue, working under the magazine's editor-in-chief Anna Wintour. The documentary shows the process of creating fashion spreads, which involves selecting themes, clothing, models, and photos over a period of 5 months. Anna Wintour plays a pivotal role by having final approval over all aspects of the magazine from trends to photos to the cover. One editor's favorite spread was a 1920s-themed one due to its complex storytelling and natural portrayal of women.

Uploaded by

Domenica Ordonez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Fashion Styling and production

Doménica Ordóñez (00321669)


Due date: 11/09/2023
Homework #2
The september issue
1. How did Grace Coddington get into the fashion business? Describe how she came to be
at Vogue USA.
Somebody sent Grace’s pictures to a vogue model competition, and she won the young section.
She started to model for vogue. Later she went to London and became a full-time model. She
stopped modeling due to a car crash for which she had a lot of surgery. After that, she was offered
a job as junior editor in British vogued, and then she “slowly worked her way up”. In July 1988
she joined with Anna Wintour at American vogue with the magazine’s creative director position.

2. When Grace is annoyed by the removal of pictures in the texture editorial, what is Anna
reasoning for removing certain pictures?
First, during the documentary its evident that Grace and Anna have very different points of view.
For examples, during the preparation for one of the spreads which was texture, for Anna some of
the outfits in the pictures aren’t don’t show enough texture, even though they are rubber and
leather which is enough for Grace Also, she says there is too much black in the complete
photoshoot, so she eliminates the looks in which grace really put effort. Also, Anna didn’t like the
fur coats and since she is the chief, the pictures where discarded.

3. Describe the way that we see editorials being worked on during this documentary. What
is the process we see?
The team sees the collections borrowed by designer showrooms and then has a meeting where
they dissect collections. To dissect the clothes, they find the ones that tell a story. This with an
anticipation of minimum five months. Then they decide the different types of themes to be shown
by analyzing mood boards created by some editors that will later have to be approved by Anna.
They start creating looks that go according to each of the selected themes. Once they have
selected the clothes for the themes, Anna does a rundown. After the clothes are ready, the shoot
starts with a team of makeup artists, hair stylists, photographers and obviously the stylist like
grace. After the shoots, the pictures are also analyzed by the chief, Anna. Once the pictures are
taken, they are rearranged in what would be the magazine, Anna takes a final look at the edited
pictures and takes out the ones that won’t go in the issue. Also, the cover picture is decided which
is a very important part. Once everything is decided the magazine is printed.
4. What do you think is Anna Wintour's role in the fashion industry as seen in this
documentary?
As American vogue chief, she became one of the most powerful figures in fashion. As said in the
documentary, she is the pope of this fashion church. As the chief editor there is not a single aspect
of the industry, she isn’t involved in. Annas decision is vital in every single step of the production.
Starting with the trend seeing, the decision of clothes and props that will be on the spreads, the
themes that will go on the magazine, the models, the cover face for the magazine, the pictures that
will go on the magazine, the way the pages are arranged and so on until the magazine is printed.
There is not a step that isn’t supervised by Anna.

5. Which was your favorite spread and why?


Even though it was taken down, the 20s spread that was styled and produced by Chloe was my
favorite. Although all shoots take a large amount of effort and perfectionism, for me this one was
more complex and showed a story, which was women in the 20s. Personally I think that they
show women in their natural form around 20’s scenarios. Also, I think that the relation with the
backgrounds and models is so beautiful and really shows how life was for the women. In addition,
Chloe, despite being one of the most recognized stylists she is aware that at the end of the day,
models are humans and can show imperfections, this also inspired her to make this spread, which
actually took my attention as well.

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