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Sentiment Analysis

This document discusses sentiment analysis. It begins by defining sentiments as private statements that express thoughts, opinions, attitudes, views, judgments and feelings. The main objective of sentiment analysis is to analyze sentiments expressed in language to gain insight into products and services. It then describes three main methods for sentiment analysis: lexicon-based methods using dictionaries, automated/machine learning methods using statistical models, and hybrid methods combining the first two. Finally, it outlines several real-world applications of sentiment analysis, including market research, improving services, analyzing movie reviews, studying politics, and making investment decisions.

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37 views3 pages

Sentiment Analysis

This document discusses sentiment analysis. It begins by defining sentiments as private statements that express thoughts, opinions, attitudes, views, judgments and feelings. The main objective of sentiment analysis is to analyze sentiments expressed in language to gain insight into products and services. It then describes three main methods for sentiment analysis: lexicon-based methods using dictionaries, automated/machine learning methods using statistical models, and hybrid methods combining the first two. Finally, it outlines several real-world applications of sentiment analysis, including market research, improving services, analyzing movie reviews, studying politics, and making investment decisions.

Uploaded by

vinayak.darkknight1999
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Aviral Chandra

MCA 2nd Year


Department of Computer Science and Information System
Shri Ramswaroop Memorial University, Barabanki, India
Email: [email protected]

Sentiment Analysis

1. Introduction
Private statements of individuals are called sentiments, which comprise thoughts, opinions,
attitudes, views, judgments, and feelings. These are commonly gathered by conventional
scientific methods pronounced the feelings that are expressed in language by using subjective
expression. The sentiments can be analyzed through the machine learning technique, which
can be further classified into supervised and unsupervised.
The main objective of sentiment analysis is to unearth people’s opinions to gain meaningful
insight about products or services. Its aim is to exhibit useful information to both customers
and manufacturers. It is established that both manufacturer and customers look upon
summarized opinions instead of detailed reviews. Hence the opinions that are categorized on
positive, negative, or neutral sentiments are useful for both parties in making the right call.
Generally, it uses text analytics to analyze online sources such as emails, blog posts, online
reviews, customer support tickets, news articles, survey responses, case studies, web chats,
tweets, forums and comments.

2. Methods used
A. Lexicon-based Methods

Lexicon-based, also known as knowledge-based approaches, are pre-developed manually and


refer to analyzing semantic and syntactic (i.e., patterns in grammatical syntax) patterns. While
the former refers to generating a dictionary by tagging words, the latter involves the
consideration of syntactic patterns.

B. Automated/Machine Learning Methods

Automated sentiment analysis methods include ML algorithms that categorize sentiment based
on statistical models. The sentences must be transformed into vector space to implement
machine learning algorithms. Then the models can be trained to predict the sentiment of a
sentence.

C. Hybrid approaches

Both lexicon-based and automated methods have advantages and disadvantages. Thus,
companies can implement hybrid methods that include automated and lexicon-based methods
so that different approaches can compensate for each other’s flaws. The combination can either
be parallel or at different stages of the analysis.

3. Real-World Applications

Sentiment analysis has many applications for businesses in a variety of sectors. The following
are some of the most common real-world uses of sentiment analysis:

• Market research. Because it works with a large set of data, sentiment analysis lends
itself well to most kinds of market research. It has applications for studying entire
markets, as well as segments, specific products, or features. With the help of
sentiment analysis, it’s possible for marketers to execute tailored market
investigations that will ultimately be used to inform the decision-making process.

• Improving services. Companies such as Uber rely on sentiment analysis when they
monitor social media to gather information pertaining to whether users are pleased
with the newest version of their app.

• Movie reviews. Review websites such as Rotten Tomatoes employ sentiment analysis
to analyze movie reviews. Rotten Tomatoes performs sentiment analysis on huge
stores of subjective opinion data. By using five values: negative, somewhat negative,
neutral, somewhat positive, and positive, labels can be created that can classify all of
the movie review phrases currently in the database. However, challenges occur when
sentiments such as ambiguous language, brevity, sentence negation, or sarcasm are
present in a review, all of which pose challenges for natural language processing tools
that are designed to focus on the words rather than the intentions behind them.
• Politics. Political Scientists rely on sentiment analysis to determine how
announcements are received by the public. In 2012, the Obama administration applied
sentiment analysis to evaluate policy announcements. In addition, this form of
analytics can be used to study the number of negative mentions about candidates in
various news and media sources.

• Finance. The process of making solid investments in the business world can be a
tricky one. The stock market can be volatile and often fluctuates drastically in a short
amount of time. However, some of the variables that affect the stock market can be
considered before investing. For example, when deciding between investing in two
automobile companies, the sentiments received from the company about their latest
model can be evaluated. This can indicate which company is performing better in the
current market and the decision can be made accordingly.

4. Challenges

References

1. S. Shayaa et al., "Sentiment Analysis of Big Data: Methods, Applications, and Open
Challenges," in IEEE Access, vol. 6, pp. 37807-37827, 2018, doi:
10.1109/ACCESS.2018.2851311.

2. Sharef, Nurfadhlina & Mat Zin, Harnani & Nadali, Samaneh. (2016). Overview and Future
Opportunities of Sentiment Analysis Approaches for Big Data. Journal of Computer Science.
12. 153-168. 10.3844/jcssp.2016.153.168.

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