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Chapter 1 Communication Process, Principles, and Ethics

This document discusses communication and its importance for human survival. It defines communication as using language to share thoughts, feelings, and ideas. The two levels of language are denotative, referring to dictionary meanings, and connotative, referring to suggestive meanings based on context. Communication can be verbal, non-verbal, written, or visual. Principles of effective communication include upholding integrity, valuing diversity, respecting freedom of expression, encouraging access, being unbiased, and being accountable. The document provides guidance on a group task analyzing a video about effective communication.

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Ramcez James Letranfat
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43 views19 pages

Chapter 1 Communication Process, Principles, and Ethics

This document discusses communication and its importance for human survival. It defines communication as using language to share thoughts, feelings, and ideas. The two levels of language are denotative, referring to dictionary meanings, and connotative, referring to suggestive meanings based on context. Communication can be verbal, non-verbal, written, or visual. Principles of effective communication include upholding integrity, valuing diversity, respecting freedom of expression, encouraging access, being unbiased, and being accountable. The document provides guidance on a group task analyzing a video about effective communication.

Uploaded by

Ramcez James Letranfat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Purposive

Communication

Ronna Jean A. Agamon BAEL, LPT


College of Arts and Sciences
Languages and Literature Department
Take a self-assessment on How Good is your
Communication Skill.

Access the test using this link:


https://www.mindtools.com/pages/article/newCS_9
9.htm
What is
Communication ?
Communication plays an
important role in order for
human to survive. There is a
need for people to
communicate in order to
achieve what is needed and
wanted to accomplish.
Communication and language are
inseparable. Through language, you
are able to put together your thoughts
through words. You use language to Communication
communicate like sharing ideas,
expressing feelings, transferring
and the
thoughts, and do others. The two Levels of Language
levels of language are denotative
language (DL) and connotative
language (CL
The two levels of language are Communication
denotative language (DL) and
and the
connotative language (CL). The former
refers to the dictionary meaning of a levels of language
word or its lexicon while the latter
refers to the suggestive meaning of a
word or its metaphoric meaning.
Metaphoric because it stands for
something else based on its usage in
certain contexts. The example below
explains the distinction
The table is set for dinner.

The table is now ready for the presentation of


nominees.

The flowers can now be harvested.

You are a flower no one can resist.


VERBAL

Types of NON- VERBAL

Communication
WRITTEN
COMMUNICATION

VISUAL COMMUNICATION
Remember that we communicate through words (verbal)
through tone (para verbal) and through our expressions
and gestures. In business, the least that we use is verbal
but the most is non-verbal while in-between, we use
paraverbal.
PRINCIPLES
OF
COMMUNICATION
Communication Process
Barriers to Communication
Communication Ethics
❖ Uphold Integrity is being honest with your opinion and an accurate judgement.
❖ Value diversity and respect means being considerate with the different beliers, status,
affiliations and privacy of others.

❖ Respect Freedom of Expression is being careful of what and how words are said.

❖ Encourage access to communication means giving others the opportunity to


express their ideas and feelings.

❖ Be unbiased is being fair and just. Accepting opinions and views of other people
without being biased.

❖ Be accountable of your actions is being responsible of your actions.


Group Task
Watch the video about The Art of Effective Communication | Marcus Alexander
Velazquez | TEDxWolcottSchool - YouTube (https://www.youtube.com/watch?
v=2Yw6dFQBklA)

Guided Questions

1.Are there any results of ineffective communication cited ? If yes. Explain

2. In what way we can achieve effective communication?

3. How important is the audience in communication?

4. Cite at least two experiences of ineffective communication and explain how you deal

with it.
Group Task
Format

1. Rationale
2. Answered questions
3. Conclusion

Each group will be given 5-7 minutes to present

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