Dubai Sports Council

collaboration with du
 “A MAN HAS TWO
CHOICES, EITHER TO
BE A FOLLOWER OR
TO SHOW INITIATIVE,
AND WE GREATLY
DESIRE TO BE
PIONEERS” SPONSORSHIP OVERVIEW
FOR DUBAI SPORTS
COUNCIL EVENTS
Sport culture as a whole has changed dramatically with
new forms of technology and channels of communication
being utilised to capture audiences.
Dubai Sports Council have been Dubai Sports Council regulates
H.H. SHEIKH MOHAMMED developing and improving sports in all sporting events run in the city

BIN RASHID AL MAKTOUM Dubai since 2005, and since then by either organising or supporting
have created comprehensive sports events.
VICE PRESIDENT OF THE environments that both meet the

UAE, PRIME MINISTER AND needs of the population and sup-

port young people to develop their
THE RULER OF DUBAI talents in the sporting field, so that
in future Dubai will become a lea-
ding name in the sports world.
1 2
 SPONSORSHIP
SHEIKHA HIND WO- DUBAI DESERT
MEN‘S SPORTS TRIATHLON
TOURNAMENT

PACKAGES DUBAI INTERNATIONAL

HANDBALL CHAMPI-
ONSHIP FOR YOUTH
SAMSUNG BEACH
SOCCER INTERCONTI-
NENTAL CUP

Our sponsorship packages allow you to pick and choose how you wish to sponsor. Together
DUBAI INTERNATIONAL HAMDAN BIN
we can tailor exactly which event and to which degree you want to sponsor. Below are some BASKETBALL CHAMPI- MOHAMMED SCHOOL
ONSHIP FOR YOUTH GAMES
package descriptions that categorise the differing degrees of sponsorship. We can always
find a tailor made solution to your companies needs and resources.
DUBAI INTERNATIONAL CBD YOUTH ATHLETIC
TABLE TENNIS CHAMPI- CAMPIONSHIP
Includes sponsorship Allows you to pick and ONSHIP FOR YOUTH
of all events.Overall choose which events
perspective your com- across all categories
pany will be represen- you wish to sponsor
ted over all events, and at what level. DUBAI GOVERNMENT UAE NATIONAL SPORTS
however the level ENTITIES SPORTS DAY
SPONSOR of exposur is based TAILORED TOURNAMENT
around
ALL the event and the SPONSOR
funds placed on it.
HAMDAN BIN CEO MASTERS GOLF
MOHAMMED FOOTBALL TOURNAMENT
CHAMPIONSHIP

Allows you to pick bet- Includes sponsorship

ween categories; such or one event of your
as age groups, interna- choice together with
tional/national events, the level of sponsors-
Government events, hip investment. You are
public event etc. able to change to the
CATEGORY SINGLE other categories, along
the way.
SPONSOR SPONSOR

DUBAI DISTRICTS WORLD DAY FOR PHYSICAL MBR AWARDS

TOURNAMENT ACTIVITY

3 4
 EVENT DETAILS
The vision of the Mohammed Bin Rashid Al Maktoum Creative Sports
Award is to make the UAE a global hub for sports creativity, leadership
and excellence. This award provides a powerful incentive to anybody
who contributes significantly to the development of sports in the region,
from athletes, to administrators and professionals, as well as innovative
organisations and personnel and members of the local sport community.
The award ceremony is hosted mid-January and is honoured by the
presence of Dubai’s ruling family and 500 VIPs from the sports industry in
the UAE and Middle East

Your brand will be exposed amongst the most prestigious and influential
decision makers and celebrities in the Middle East. This International
event will attract sports companies and individuals who will have direct
participation in the development of sports in Dubai and the brand itself will
be associated with creativity and innovation in sports.

MOHAMMED EVENT FORECAST

EVENT GENRE AWARD

BIN RASHID PARTICIPANTS

PRINT MEDIA VISIBILITY
INT. AND LOCAL ATHLETES, INT. SPORT ORG.
HIGH

CREATIVE PRINT REACH

PRINT VIEWS
GLOBAL
1.2M

SPORTS
ONLINE CAMPAIGN REACH 4M
RADIO REACH HIGH

AWARD
EST. PUBLIC ATTENDANCE 500 INVITES
CORPORATE ENGAGEMENT NA
January 14th TARGET SEGMENT SPORT INDUSTRY

“REWARDING
VIP YES

CREATIVITY“
6
 EVENT DETAILS
The Dubai Desert Triathlon is an endurance race where athletes compete in
the disciplines of running, cycling and horseback riding. The race is quickly
becoming one of the top sporting events in Dubai thanks to a broad turnout
and some superb competitors.The event hosts over 560 athletes and is
a proven attraction, as it offers circus performances and workshops as
well as the triathlon.proved to be an exciting affair for many spectators to
witness as the venue offers a variety of circus performances, attractions
and workshops. The event is organised annually in March by Dubai Sports
Council.

The event encourages multicultural communities to participate, themed

around UAE heritage. With attractions designed to engage families, and
great publicity, the footfall has increased year on year, so linking your
brand to the event will cement your brand within the UAE.

EVENT FORECAST
EVENT GENRE ENDURANCE RACE
PARTICIPANTS INT. AND LOCAL ATHLETES
PRINT MEDIA VISIBILITY HIGH
PRINT REACH LOCAL AND INTERNATIONAL

DESERT PRINT VIEWS

ONLINE CAMPAIGN REACH
250K
1M

TRIATHLON
March 11th and 12th
RADIO REACH
EST. PUBLIC ATTENDANCE
CORPORATE ENGAGEMENT
HIGH
1000+
HIGH
Dubai International Endurance City TARGET SEGMENT EXPATS, LOCALS FROM 20-40

“ CULTIVATING
VIP YES
MEDIA VALUE AED 517,000

CULTURE“
8
 EVENT DETAILS
The Samsung Beach Soccer Intercontinental Cup is a Dubai-initiated
event and is the second leading beach soccer world championship after
the World Cup. The tournament runs for 5 days at the end of October until
the start of November and is held in a stadium that can hold over 3,000
visitors with a 500 seat VIP section for visiting dignitaries and community
figures. The event is free for the general public and brings locals and expats
together to celebrate their teams during the tournament. The event is also
televised and followed internationally with extensive PR coverage locally
and globally. High match rotations last year attracted 12,000 fans and this
year is expected to attract even more sporting fans.

EVENT FORECAST
EVENT GENRE INTERNATIONAL TOURNAMENT
PARTICIPANTS WORLD CHAMPIONS, UAE AND WINNERS
PRINT MEDIA VISIBILITY HIGH
PRINT REACH GLOBAL
PRINT VIEWS APPROX 1.2M
ONLINE CAMPAIGN REACH 2.2.M

SAMSUNG
RADIO REACH HIGH
EST. PUBLIC ATTENDANCE 12K

BEACH SOCCER
CORPORATE ENGAGEMENT HIGH
TARGET SEGMENT EXPATS AND LOCALS FROM 16-50
VIP YES
Dubai International Marine Club
MEDIA VALUE AED 2 PLUS MILLION
November 1st to 5th

“ VIVA FOOTBALL“
 EVENT DETAILS
The CEO Masters Golf Tournament brings more than 100 CEO’s of major
companies to participate in the tournament. It aims to enhance social

CEO MASTERS
communication past working hours in an active surrounding, strengthening
the link amongst companies and sport in general. The tournament is the
largest of its kind in the Middle East with more than 350 CEO’s registering

GOLF
to participate.

Your brand will be exposed to top management from prestigious

TOURNAMENT
companies around around UAE. As the tournament aims to create a social
atmosphere, it is an ideal environment for networking opportunities.

During April
EVENT FORECAST
“CORPORATE PAR“ EVENT GENRE NATIONAL TOURNAMENT
PARTICIPANTS CORPORATE CEOS
PRINT MEDIA VISIBILITY HIGH
PRINT REACH LOCAL
PRINT VIEWS HIGH
ONLINE CAMPAIGN REACH 1,2M
RADIO REACH HIGH
EST. PUBLIC ATTENDANCE LOW
CORPORATE ENGAGEMENT HIGH
TARGET SEGMENT CEO’S
VIP YES
MEDIA VALUE AED 363,500

12
ENHANCING
TARGET
ATTITUDES
 EVENT DETAILS
The Hamdan Bin Mohammed School Games promotes the significance of
developing sports within the UAE starting within the schools. The event
initiates sports at an early stage in order to discover talents and help
progress them.

Your brand will be associated with the values of developing a healthy

active lifestyle amongst the youth of Dubai with its broad participant list of
public and private schools. The event is an open platform for families and
friends to come and show support and motivate all the competing schools.

EVENT FORECAST
EVENT GENRE SCHOOL GAMES TOURNAMENT FOR BOYS
PARTICIPANTS UAE SCHOOLS
PRINT MEDIA VISIBILITY HIGH
PRINT REACH LOCAL
PRINT VIEWS HIGH
ONLINE CAMPAIGN REACH 1M

HAMDAN BIN
RADIO REACH NA
EST. PUBLIC ATTENDANCE 2000 CHILDREN

MOHAMMED
CORPORATE ENGAGEMENT MEDIUM
TARGET SEGMENT YOUTH FROM 11-20, FAMILIES
NO

SCHOOL
VIP
MEDIA VALUE AED 600,000

GAMES
January till April

“ YOUTH SPORT“
16
 EVENT DETAILS
This championship was developed to encourage sports within schools and
motivate students to participate. The championship brings around 2000

YOUTH
participating students from over 82 public and private schools within
Dubai. The championship is organised by the Commercial Bank of Dubai
and the Dubai Sports Council once yearly.

ATHLETIC It is a highly valued sport event because of its enthusiastic participants. The
event reinforces the idea of healthy competition and promotes the future

CHAMPIONSHIP
of younger generations of athletes. The championship promotes sports
development and a spirit of healthy competition among Dubai schools.

2016 November
EVENT FORECAST
EVENT GENRE SCHOOL TOURNAMENT

“ SCHOOL GAMES“ PARTICIPANTS

PRINT MEDIA VISIBILITY
CHILDREN FROM 94 SCHOOLS PRI AND PUB.
HIGH
PRINT REACH LOCAL
PRINT VIEWS HIGH
ONLINE CAMPAIGN REACH 1M
RADIO REACH HIGH
EST. PUBLIC ATTENDANCE 3K
CORPORATE ENGAGEMENT MEDIUM
TARGET SEGMENT LOCAL AND EXPAT CHILDREN AGED 11-20
VIP NO
MEDIA VALUE AED 1.2 PLUS MILLION

18
 EVENT DETAILS
SHEIKHA The Sheikha Hind Women’s Sports Tournament is held every September

HIND
and is the only tournament that is dedicated to female employees working
in the Dubai Government sector, targeting Emirati and expat women
with the aim to promote sports, physical activity and general well-being

WOMEN’S
amongst this demographic. Strategic partnerships during previous
tournaments have made this event hugely successful, with this year aiming
to be even bigger. The tournament consists of 8 Championships in both

SPORTS individual and team games. The tournament will also offer additional
features, such as a medical check-up clinic, a leisure corner for kids and

TOURNAMENT
prize draws.
The tournament sees a high number of Emirati women gathered in one
location at the same time, allowing for a broad and strong brand exposure
within that segment. Brands will be associated with empowering women
September 3 to be more active and live a healthier lifestyle. Moreover the event attracts
Al Multaqua Ballroom, Za’abeel Hall family members; women and children to come and support their friends

“ WOMEN “
and families while also visiting all of the facilities that the venue has to
offer.

EVENT FORECAST
EVENT GENRE WOMEN’S TOURNAMENT
PARTICIPANTS LADIES FROM 27 GOVT. ENTITIES
PRINT MEDIA VISIBILITY HIGH
PRINT REACH LOCAL
PRINT VIEWS HIGH
ONLINE CAMPAIGN REACH 1M
RADIO REACH MEDIUM
EST. PUBLIC ATTENDANCE 1500 LADIES
CORPORATE ENGAGEMENT HIGH
TARGET SEGMENT EMIRATI AND EXPAT WOMEN, FAMILIES
VIP YES
MEDIA VALUE AED 412,000

20
DRIVE
AWARENESS
 EVENT DETAILS
Launched in 2013 with the aim of developing handball within the UAE, this
competition every June encourages progression within the sport by pitting
new players against more experienced teams so that they can learn from
their peers.

This international competition brings more than 40 families from around

the world to Dubai and boosts local tourism. Dubai is set to become a hub
for this sport both locally and within the international handball community.

EVENT FORECAST
EVENT GENRE INTERNATIONAL TOURNAMENT
PARTICIPANTS INTERNATIONAL HANDBALL CLUBS
PRINT MEDIA VISIBILITY HIGH
PRINT REACH GLOBAL
PRINT VIEWS MEDIUM

3rd DUBAI
ONLINE CAMPAIGN REACH 1M
RADIO REACH HIGH

INTERNATIONAL
EST. PUBLIC ATTENDANCE 2K
CORPORATE ENGAGEMENT MEDIUM

HANDBALL
TARGET SEGMENT YOUTH FROM 11-20 AND FAMILIES
VIP NO

CHAMPIONSHIP
MEDIA VALUE AED 325,000

FOR YOUTH
August 16th to 21st

“SPORTS FUTURE“
24
 EVENT DETAILS
The 2015 championship has developed basketball significantly within the
UAE and internationally as it attracts more than 16 participating countries.
The championships runs over 8 days in August and promotes tourism in
Dubai.

Basketball has become popular in the region and is a growing activity

amongst the younger population. Basketball has been shown to have a
positive affect among different cultures and backgrounds and is by nature
a sport of teamwork.

EVENT FORECAST
EVENT GENRE INTERNATIONAL TOURNAMENT
PARTICIPANTS INTERNATIONAL BASKETBALL CLUBS
PRINT MEDIA VISIBILITY HIGH
PRINT REACH GLOBAL

2nd DUBAI
PRINT VIEWS MEDIUM
ONLINE CAMPAIGN REACH 1M

INTERNATIONAL
RADIO REACH LOW
EST. PUBLIC ATTENDANCE 1.5K

BASKETBALL
CORPORATE ENGAGEMENT MEDIUM
TARGET SEGMENT YOUTH FROM 11-20 AND FAMILIES

CHAMPIONSHIP
VIP NO
MEDIA VALUE AED 450,000

FOR YOUTH
September 13th to 18th

“ GRASS ROOTS“
26
 EVENT DETAILS
The Dubai International Table Tennis Championship was launched in 2015.
The championship invites international players to come and compete in

DUBAI
Dubai. The aim is to progress the sport further by providing vital experience
by pitting them against stronger competitors.

INTERNATIONAL
Your brand will be exposed to a local and international audience as the
Championship drives global and regional talents to compete against each
other. With the event being launched this year, your brand will become

TABLE TENNIS
a prime mover in developing this sport across the UAE and thus will be
associated with innovativing and developing a healthier competitive

CHAMPIONSHIP
lifestyle.

EVENT FORECAST
FOR YOUTH EVENT GENRE
PARTICIPANTS
INTERNATIONAL TOURNAMENT
INTERNATIONAL TABLE TENNIS CLUBS

“TOMORROW‘S PRINT MEDIA VISIBILITY

PRINT REACH
MEDIUM
MEDIUM

CHAMPIONS“ PRINT VIEWS

ONLINE CAMPAIGN REACH
MEDIUM
1M
RADIO REACH NA
EST PUBLIC ATTENDANCE 5K
CORPORATE ENGAGEMENT MEDIUM
TARGET SEGMENT YOUTH FROM 11-20 AND FAMILIES
VIP NO
MEDIA VALUE AED 475,000

28
CREATING
POSITIVE
PUBLICITY
 EVENT DETAILS
The Dubai Government Entities sports Tournament is arranged by the
Dubai Sports Council and is dedicated to male employees working within
the Dubai Government sector. The aim is to encourage sport and general
well-being. The tournament covers a variety of sport disciplines where
each government departments compete against different departments
both within teams and individually.

Your brand will be associated with a competition among government

employees and will be seen to support a healthy and active lifestyle.

EVENT FORECAST
DUBAI EVENT GENRE GOVERNMENT ENTITI TOURNAMENT

GOVERNMENT
PARTICIPANTS MALE EMPLOYEES FROM 27 GOV. ENTITIES
PRINT MEDIA VISIBILITY MEDIUM

ENTITIES’
PRINT REACH LOCAL
PRINT VIEWS MEDIUM

SPORTS
ONLINE CAMPAIGN REACH 1M
RADIO REACH NA

TOURNAMENT
EST. PUBLIC ATTENDANCE 1000
CORPORATE ENGAGEMENT HIGH
TARGET SEGMENT FAMILIES, COLLEGUES, FRIENDS
Jan 11th to February 10th VIP YES
Dubai Police Club and other venues
MEDIA VALUE AED 511,869

“ACTIVE
ORGANISATIONS“
32
 EVENT DETAILS
The Hamdan Bin Mohammed International Football Championship aims to
boost youth sports performance and to support sport talents early on. The
championship brings together international clubs from all over the world.
The championship has already attained remarkable success as many top
European, Latin and Arabian football teams have attended the annual
event.

With the objective of encouraging young talent in football, the event is

focused on bringing together young players in one exciting competition..
The championship is renowned internationally and promotes strong values
of teamwork and competition. This event is a trampoline for the next
professional football players around the world. The brand exposure will
happen on a global level as the event brings awareness to all competing
countries.

EVENT FORECAST
HAMDAN BIN EVENT GENRE
PARTICIPANTS
INTERNATIONAL TOURNAMENT
U17 TEAMS INTERNATIONAL (4) LOCAL (4)

MOHAMMED PRINT MEDIA VISIBILITY

PRINT REACH
HIGH
GLOBAL

FOOTBALL
PRINT VIEWS HIGH
ONLINE CAMPAIGN REACH 1M

CHAMPIONSHIP
RADIO REACH HIGH
EST. PUBLIC ATTENDANCE 3K
April 9th to 18th CORPORATE ENGAGEMENT LOW
TARGET SEGMENT ALL

“YOUTH TALENT“ VIP

MEDIA VALUE
YES
AED 1 MILLION

34
 EVENT DETAILS
The UAE National Sports day launched in 2015 and aims to prove that
a country with a great variety of people, culture and languages can all
unite under one common language which is sport. The theme of the UAE
National Sports Day is #UAE_Unites_US and invites everyone living in the
UAE to participate. Hundreds of events have been scheduled and planned
by many clubs, companies and individuals throughout the entire UAE. The
event will take place on November 25th every year.

Focused on the benefits of sports to society, this event brings together

people from different backgrounds and profiles. Your brand will be
associated with supporting people to live a healthier and happier lifestyle.
Your brand will encourage people to achieve healthier goals in life and will
be exposed to all of the cultures in the UAE.

EVENT FORECAST
EVENT GENRE NATIONAL DAY
PARTICIPANTS GENERAL PUBLIC ACROSS UAE
PRINT MEDIA VISIBILITY HIGH
PRINT REACH LOCAL

NATIONAL
PRINT VIEWS HIGH
ONLINE CAMPAIGN REACH 2M

SPORTS DAY
RADIO REACH HIGH
EST PUBLIC ATTENDANCE 100K
CORPORATE ENGAGEMENT HIGH
November25 TARGET SEGMENT ALL NATIONALITIES LIVING IN DUBAI

“LIVELY VIP
MEDIA VALUE
YES
AED 2 PLUS MILLION

POPULATION“
36
HELPING
WITH
GOOD
 EVENT DETAILS
This Championship is part of the strategic plan of DSC to make society
aware of the importance of practicing sport activities and of developing
voluntary sport leaders & push them to have an efficient sport role, and
promote the idea of social participation.
More than 1000 players & administrators took part in the Football,
Volleyball & Basketball competitions.

Participation in both competitions will be open for all nationalities without

any fees. Your brand will be exposed to a variety of cultures living in the
UAE.

EVENT FORECAST
EVENT GENRE PUBLIC TOURNAMENT
PARTICIPANTS TEAMS GOUNDED BY GENERAL PUBLIC
PRINT MEDIA VISIBILITY HIGH
PRINT REACH LOCAL
PRINT VIEWS HIGH
ONLINE CAMPAIGN REACH 1M

FURJAN DUBAI RADIO REACH

EST. PUBLIC ATTENDANCE
MEDIUM
10K

DISTRICTS
CORPORATE ENGAGEMENT HIGH
TARGET SEGMENT EVERYONE FROM 20-5, FAMILIES

TOURNAMENT
VIP YES
MEDIA VALUE AED 782,946
July 25th to 21st August
Dubai Districts playgrounds

“GAME ON“
40
 EVENT DETAILS
The Dubai Sports Council arrange several activities across Dubai to
celebrate the World Day for Physical Activity in April. The event attracts
participants from many nationalities with over 6000 people from all
classes of society competing in several physical, sports and entertaining
activities. The celebration aim to popularise physical activities within the
UAE.

Focused on the benefits that taking part in sports has on society this event
brings together people from different background and profiles. Your brand
will be exposed on a global level and will be associated with all of the
initiatives that Dubai takes in creating a healthy and happy community.

EVENT FORECAST
EVENT GENRE PUBLIC WORLD CELEBRATION
PARTICIPANTS EVERYONE LIVING IN DUBAI

WORLD DAY PRINT MEDIA VISIBILITY

PRINT REACH
HIGH
GLOBAL

FOR PRINT VIEWS

ONLINE CAMPAIGN REACH
HIGH
2M

PHYSICAL RADIO REACH

EST. PUBLIC ATTENDANCE
HIGH
100K

ACTIVITY HIGH
CORPORATE ENGAGEMENT
TARGET SEGMENT EVERYONE LIVING IN UAE
April6th VIP YES
MEDIA VALUE AED 550,000

“GET PHYSICAL“
42
Bringing
Sponsorship
to Life
ACTIVATION
• Advertising/Marketing Activation – Aligning
advertising and sponsorship messaging – example
Health and Youth

•PR Activation – Print, Digital and TV campaigns

through exciting stories, seamless execution

•Venue Activation

•Digital and Data Activation – Real Time updates,

Interviews, getting fans closer to their stars, acting
on data generated by sponsorships

•Content Based Activation. Content strategy will pull

all videos and other digital assets to formulate an
overall brand and event direction with Du
involvement at the forefront (micro assets building a
bigger picture)

•Business Activation – ‘du’ waiting area (zone)

ACTIVATION
•Hospitality Activation – ‘du’ VIP Boxes@DSC events

•Celebrity Activation – Bringing consumers

and employees closer to their stars

•Cause Related Activation – Community based

activation involving charitable causes, schools, clubs
or other social strands

•Employee Activation – Raising Employee

performance through sport – schemes
 LOGO AND LOGO ON TV OPPORTUNITY TO
TABLE BRANDING LOGO IN OFFICIAL SOUVENIR BAG
LINK ON EVENT PROGRAMMING MEET FINALISTS &
(METHOD TBD) EVENT GUIDE INSERT
WEBSITE PROMOTING OTHER LEADERS
EVENT

LOGO ON GIFT PILLAR BRANDING BRANDING

RECEPTION WALL LOGO ON ROLL UP
BAG / SIDEWALL VIP AREA IN
ADVERTISEMENT BANNERS
BRANDING RECEPTION

MEDIA INTERVIEW LOGO ON EVENT LOGO IN ALL SOUVENIR BAG

BACKDROP INVITATIONS LOGO ON POST-EVENT LOGO
INSERT
OFFICIAL PUBLICATIONS & DEVELOPMENT
STUDIES

OFFLINE MENTION IN ALL

TO BE HEARD YOU
SPONSORSHIP EVENT PUBLICITY

MUST BE SEEN
& IN ALL PRESS
RELEASES
BENEFITS
OFFLINE sponsorship will
make your brand visible. PRESENCE AT INTERVIEWS WITH
The graphic design team PRE-EVENT PRESS MEDIA PARTNERS
will incorporate your brand CONFERENCE
name/logo onto flyers,
backdrops, banners etc. to
make your brand visible
during press conferences.
interviews and everything
around the event, both be-
fore, during and after offe- VERBAL
ring a great opportunity for MAIN STAGE ACKNOWLEDGEMENT
advertising. BRANDING DURING EVENT
DURING EVENT
Moreover your brand will
get VIP seats and a front
row experience at the event
and have your brand and
logo travel throughout Du-
bai on gift bags, flags and INTERVIEWS WITH
booklets.
MEDIA PARTNERS PREMIUM TABLE

45 46
 ONLINE
CAMPAIGN

2016 RISE THE ONLINE CAMPAIGN WILL BE INVOLVED FROM THE BEGINNING
STAGES OF THE EVENT.VIDEOGRAPHERS WILL BE ATTENDING ALL
PRE-LEADING PRESS CONFERENCES TO PRODUCE WEB CLIPS TO
BE POSTED ON SOCIAL MEDIA TO DRUM UP INTEREST FOR THE

OF THE
EVENT. ALL PRINTS WILL BE DISPLAYED IN THE VIDEO ASSETS
THAT THEN ASSOCIATE YOUR BRAND WITH THE VISION BEHIND
THE EVENT, ITS PARTNERS AND ORGANIZERS.

FURTHERMORE THE SPONSORS ARE INVOLVED IN THE PRE-

HYPE PHASE AS VIDEO ASSETS CAN BE DEVELOPED UNDER THE
SPONSOR‘S BRAND NAME TO BE POSTED ON PRIVATE SOCIAL

DIGITAL
MEDIA AND SHARED THROUGH PUBLICATION(S) AND THE DUBAI
SPORTS COUNCIL.

THE VIDEO ASSETS WILL DISPLAY YOUR BRAND’S ENGAGEMENT

WITHIN THE EVENT.

DURING THE EVENT IMAGE AND VIDEO ASSETS WILL BE

DEVELOPED BY VIDEOGRAPHER(S) AND AN EDITING TEAM AND
WILL HAVE A HIGH TURNAROUND PRODUCTION TIME IN ORDER TO
POST EVENT FOOTAGE OF A HIGH QUALITY.
THE VIDEOS AND IMAGES WILL HIGHLIGHT THE EVENT AND IT IS A
VISUAL WAY OF PROMOTING YOUR BRAND WHILE ENGAGING WITH
THE HIGH INTEREST ONLINE FOR THE EVENT.

BRANDED PRE-ROLL AND BRANDED

PROMOTIONAL 3RD PARTY CONTENT
CONTENT DISTRIBUTION INTEGRATED
WITH THE SOCIAL
SEE EXAMPLE
AWARENESS / DAILY COVERAGE CONTENT WILL
CLICK HERE
PROMOTION / OF THE EVENT BE USED FOR
TARGETING AND VOX POPS THE NEXT YEAR
(BRANDED) PROMOTIONAL
48
SPONSORSHIP
SHEIKHA HIND WO- DUBAI DESERT
MEN‘S SPORTS TRIATHLON
TOURNAMENT

PACKAGES DUBAI INTERNATIONAL

HANDBALL CHAMPI-
ONSHIP FOR YOUTH
SAMSUNG BEACH
SOCCER INTERCONTI-
NENTAL CUP

Our sponsorship packages allow you to pick and choose how you wish to sponsor. Together
DUBAI INTERNATIONAL HAMDAN BIN
we can tailor exactly which event and to which degree you want to sponsor. Below are some BASKETBALL CHAMPI- MOHAMMED SCHOOL
ONSHIP FOR YOUTH GAMES
package descriptions that categorise the differing degrees of sponsorship. We can always
find a tailor made solution to your companies needs and resources.
DUBAI INTERNATIONAL CBD YOUTH ATHLETIC
TABLE TENNIS CHAMPI- CAMPIONSHIP
STRATEGIC: 1M STRATEGIC: 400K ONSHIP FOR YOUTH

MAIN: 750K MAIN: 250K

SUPPORT: 500K SUPPORT: 150K
DUBAI GOVERNMENT UAE NATIONAL SPORTS
ENTITIES SPORTS DAY
MBR AWARDS *min 2 events
SPONSOR TAILORED TOURNAMENT
- STRATEGIC
ALL SPONSOR
SPONSOR: 1.5M
HAMDAN BIN CEO MASTERS GOLF
MOHAMMED FOOTBALL TOURNAMENT
CHAMPIONSHIP

STRATEGIC: 500K STRATEGIC: 350K

MAIN: 350K MAIN: 200K
SUPPORT: 200K SUPPORT: 125K

*min 3 events
CATEGORY SINGLE
SPONSOR SPONSOR

DUBAI DISTRICTS WORLD DAY FOR PHYSICAL MBR AWARDS

TOURNAMENT ACTIVITY

50
OUR SPONSORSHIP
VISION... BENEFITS
“CREATING A
UNIQUE SPORTS
COMMUNITY“ STRATEGIC MAIN SUPPORT
PRINT MEDIA √√√ √√ √

TV √√√ √√ √

RADIO √√√ √√ √

VIDEO PROMOTION √√√ √√ √

EMAILER CAMPAIGN √√√ √√ √

SOCIAL MEDIA CAMPAIGN √√√ √√ √

BRANDING - VIP AREA/RECEPTION √√√ √√ √

LOGO ON OFFICIAL T-SHIRTS √√√ √√ √

LOGO ON THE PROGRAMME √√√ √√ √

ADVERT ON PROGRAMME √√√ √√ √

DISCOUNT ON TEAM ENTRIES √√√ √√ √

EXEBITION SPACE √√√ √√ √

MENTION IN ALL EVENT PUBLICITY

√√√ √√ √
& IN ALL PRESS RELEASES

PRESENCE AT PRE-EVENT
√√√ √√ √
PRESS CONFERENCE

INTERVIEWS WITH
√√√ √√ √
MEDIA PARTNERS
VERBAL ACKNOWLEDGEMENT
√√√ √√ √
DURING EVENT
HOSPITALITY BOX/PREMIUM TABLE
√√√ √√ √
FOR 10 GUESTS

ADWARD/MEDAL PRESENTATION √√√ √√ √

52
 THANK YOU!
For more information Please contact:

Ahmad Ibrahim Ahmad

E-mail : [email protected]
Mobile No.: +971505759597

Jishnu Warrier
E-mail : [email protected]
53
Mobile No.: +971559104104 54