Social Comparison Perfomance
Social Comparison Perfomance
Social Comparison Perfomance
© 2020 American Psychological Association 2021, Vol. 106, No. 3, 422– 438
ISSN: 0021-9010 http://dx.doi.org/10.1037/apl0000519
Elizabeth M. Campbell
University of Minnesota
What are the effects of perceiving peers’ higher performance? Social– cognitive theory emphasizes the
positive influence that perceiving higher performers can have on observer task and job performance
(because observational learning from role models enhances self-efficacy). Social comparison theory
emphasizes the negative self-evaluations that accompany perceiving higher performers, which should
under many circumstances reduce self-efficacy and subsequent task and job performance. To more fully
understand the effects of perceiving higher performance, we argue the effects of perceived higher
performers on observer task and job performance depend on individuals’ disposition in how they
cognitively process coworkers’ performance. Drawing on goal orientation theory, we suggest individuals
with higher levels of performance prove goal orientation (PPGO) primarily interpret perceived higher
performers as comparative referents rather than as instructive role models, inhibiting social learning and
reducing self-efficacy. Results from a 2 studies (a field study of 110 corporate employees as well as an
experimental study with 107 undergraduate students) support these ideas: Individuals with higher levels
of PPGO have decreased self-efficacy and performance when observing higher performing coworkers,
and individuals with lower levels of PPGO have increased self-efficacy and performance when observing
higher performing coworkers.
Keywords: goal orientation, self-efficacy, social– cognitive theory, social comparison theory
Organizations desire high performing employees, but how are inger, 1954; Tesser, 1988), which can spark detrimental responses
individuals affected by their own perceptions of higher performing like envy and threat (Campbell, Liao, Chuang, Zhou, & Dong,
coworkers? Research converges on the general view that one’s 2017; Kim & Glomb, 2014) as well as harmful behaviors that
own performance is affected by perceiving others to be higher could negatively impact performance (Jensen, Patel, & Raver,
performers (Call, Nyberg, & Thatcher, 2015; Kehoe & Tzabbar, 2014; Lam, Van der Vegt, Walter, & Huang, 2011). However,
2015; Lockwood & Kunda, 1997), but there is little consensus on perceiving higher performers can benefit observers’ learning, mo-
the direction and contingencies of these effects. Perceiving higher tivate pursuit of higher goals, and enhance self-image through
performers leads observers to make “upward comparisons” (Fest- affiliation (Bandura, 1977; Bandura & Locke, 2003; Cialdini et al.,
1976; Stajkovic & Luthans, 1998). Based on these outcomes,
should organizations encourage employees to interact with those
This article was published Online First May 28, 2020. they see as higher performers, or would such practices invite
Patrick E. Downes, Department of Management and Leadership, Nee- unfavorable comparisons that negatively affect motivation and
ley School of Business, Texas Christian University; Eean R. Crawford, De- performance?
partment of Management and Entrepreneurship, University of Iowa; Scott E. Two theoretical perspectives explain these reactions. On the one
Seibert, Department of Human Resource Management, Rutgers University; hand, social comparison theory (Festinger, 1954) portrays higher
Adam C. Stoverink, Department of Management, University of Arkansas; performers as referents against whom observers evaluate their own
Elizabeth M. Campbell, Department of Work and Organizations, University of
levels of ability and performance. At work, social comparisons are
Minnesota.
Correspondence concerning this article should be addressed to Patrick E. difficult to avoid (Shah, 1998) because employees work closely
Downes, Department of Management and Leadership, Neeley School of with one another and often share similarities that stem from
Business, Texas Christian University, Box 298530, Fort Worth, TX 76129. working in the same organization, industry, and geography. In
E-mail: [email protected] essence, the social environment of workplaces lays the stage for
422
REFERENTS OR ROLE MODELS? 423
workers to compare themselves against perceptions of higher (e.g., appraisal of threat or benefit to resources; Campbell et al.,
performers. Comparisons in which individuals perceive them- 2017) that drive observers’ attitudes and behaviors toward higher-
selves to have lower relative performance can negatively impact performing peers. Yet more nascent is research exploring how
observers’ self-concept (Wood, 1989), which could adversely im- perceptions of higher performance influence observers’ own job
pact future performance.1 On the other hand, social– cognitive performance. For example, Lee and Duffy (2019) identified envy
theory (Bandura, 1986) generally portrays higher performers as as an emotional mechanism through which peers’ own perfor-
role models from whom observers learn effective performance mance changes after perceiving a higher performer. Building on
strategies. In this view, higher performers should elevate observ- this emotional mechanism, we examine self-efficacy as a cognitive
ers’ self-efficacy (i.e., confidence in one’s own abilities in a job or mechanism through which comparisons to higher performers
task), leading to setting higher goals, pursuing goals with more should impact observers’ own subsequent job performance. We
vigor, and ultimately achieving higher performance (Bandura,
contend that perceiving coworkers as higher performing employ-
2012; Bandura & Locke, 2003; Stajkovic & Luthans, 1998).
ees (whether or not they meet the more substantial criteria requisite
Contrasting the predictions of social comparison and social–
to qualify as a star; Call et al., 2015) can spark self-evaluative
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
ers under specific circumstances (Lockwood & Kunda, 1997; Suls, performance-avoid goal orientation (PAGO). LGO reflects indi-
Martin, & Wheeler, 2002), many organizational researchers posit viduals’ desire to improve their knowledge and master skills
that upward social comparisons generally highlight individuals’ (Dweck, 1986), PPGO describes individuals’ desire to display
shortfalls relative to others (Hogg, 2000), which threatens self- their competence and outperform others (Elliot & Church, 1997),
esteem (Buunk & Gibbons, 2007; Lockwood, Jordan, & Kunda, and PAGO represents individuals’ desire to avoid appearing in-
2002) and incites feelings of inferiority and envy (Cohen-Charash competent in achievement pursuits. In the current study, we focus
& Mueller, 2007; Dineen et al., 2017; Duffy et al., 2012). For these on PPGO rather than LGO or PAGO as the key moderator of the
reasons, upward comparisons are often cast as negative for ob- outcomes of upward social comparisons. This is because high-
servers’ self-concepts and well-being. LGO individuals are typically self-focused rather than others-
focused; they have a general “tendency to evaluate performance
relative to past episodes of performance” (Button et al., 1996, p.
Applying the Theories to Higher Performers’
40). High-LGO individuals define competence using an “absolute-
Influence on Observer’s Performance
intrapersonal” (Elliot, 2005, p. 62) standard, which reflects indi-
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Both social– cognitive theory and social comparison theory offer viduals’ improvement over time at completing the requirements of
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predictions about how perceiving higher performers influences the task. In contrast, high-PPGO individuals look to others (i.e.,
observers. The theories are similar in positioning the self-concept they have a general “tendency to evaluate performance by norma-
as the mechanism through which peers shape observers’ job per- tive” standards; Button et al., 1996, p. 40), representing an “inter-
formance. However, they often depict the self-concept differently; personal” (Elliot, 2005, p. 62) standard. High-PPGO individuals
social comparison theory emphasizes self-esteem whereas social– rely heavily upon the normative standard, answering the question
cognitive theory focuses on self-efficacy. Self-efficacy and self- “how well am I performing?” by comparing their own perfor-
esteem differ in their breadth. Self-efficacy represents beliefs mance to others’ performance. Thus, although high-LGO individ-
about one’s ability to perform specific tasks, whereas self-esteem uals may be more motivated toward learning, they spend much of
represents broad feelings of self-worth across domains (Harter, their cognitive energy focused on self-improvement rather than
1990). Researchers have positioned both constructs as aspects of evaluating and observing referent others. Finally, we focus on
the self-concept (Judge, Locke, & Durham, 1997), noting that as PPGO instead of PAGO given that PAGO has been referred to as
the focus of the self-esteem construct becomes narrower, it be- the “dysfunctional branch” of GO (Payne, Youngcourt, &
comes more closely related to self-efficacy (Brockner, 1988; Gist Beaubien, 2007), and is posited to lead to a helpless motivational
& Mitchell, 1992). process rather than one of adaptation and achievement (Elliot &
Church, 1997). For these reasons, high-PAGO individuals are not
likely either to compare themselves or aspire to resemble higher
Hypothesis Development
performers, but instead observe coworkers in an effort to achieve
Both social– cognitive and social comparison theories recognize the minimum level of performance necessary to avoid appearances
that the instructive cognitive function, which enables learning and of incompetence.
should elevate self-efficacy, and the self-evaluative cognitive func- High-PPGO individuals, because they pay close attention to
tion, which focuses on observers’ relative poor performance and others and use social information for self-evaluation, are primed
should reduce self-efficacy, are at odds with one another (Bandura, for self-evaluative cognitive process that forestall learning. Indi-
1997; Wood, 1989). This is because cognitive resources are lim- viduals with higher levels of PPGO tend to view others’ perfor-
ited, and those spent on the self-evaluation are unavailable for mance as self-evaluative threats rather than instructive role models
instruction. Accordingly, we suggest that the number of higher (Darnon, Dompnier, Delmas, Pulfrey, & Butera, 2009). They
performers one observes relates positively to self-efficacy for evaluate their own performance in terms of demonstrating com-
individuals who view higher performers through an instructive petence and outperforming others (Elliot & Church, 1997), using
lens, and negatively for individuals who view higher performers normative rather than absolute standards. Owing to the tendency
through a self-evaluative lens. for high-PPGO individuals to interpret social situations as oppor-
Core to this proposition is the notion that interpreting uncertain tunities for self-evaluative comparison, PPGO should explain
social environments requires the use of cognitive heuristics that whether observers benefit from social learning. This proposition is
simplify one’s understanding of his or her social world. People depicted in Figure 1.
differ in how they form and access these heuristics, leading to When high-PPGO individuals perceive that coworkers have
variation in how they process the informational cues available in higher performance, they are more likely to view the coworkers as
social situations (Mischel, 1973; Mischel & Shoda, 1995). People
derive different meaning of the same events and behaviors; two
different observers could consider the same set of peers as either
evaluative referents or instructive role models. These cognitive Number of Perceived Job-Based Self-
Job Performance
Higher Performers Efficacy
patterns of processing social information should qualify the impact
of perceived higher performance on observers’ self-efficacy.
Goal orientation (GO) is a major dispositional influence on how
individuals view and process information in achievement-related Performance-Prove
environments such as the workplace (Lee, Sheldon, & Turban, Goal Orientation
2003; Poortvliet & Darnon, 2010). Goal orientations are expressed
in three dimensions: learning goal orientation (LGO), PPGO, and Figure 1. Hypothesized model of relationships.
426 DOWNES, CRAWFORD, SEIBERT, STOVERINK, AND CAMPBELL
evaluative referents than instructive role models (VandeWalle, Although this prediction is consistent with social– cognitive
Cron, & Slocum, 2001). These views activate social comparison theory (Bandura, 1986), recent research on the causal ordering of
cognitions that thwart learning. Because high-PPGO individuals self-efficacy and performance is in a state of debate. Meta-analytic
weight self-evaluation over learning, the number of higher per- estimates demonstrate that individuals with higher levels of self-
formers they perceive in the environment should negatively relate efficacy are generally higher performers (Stajkovic & Luthans,
to their self-efficacy. Perceiving more higher performers present 1998). Yet other research shows that self-efficacy can be just as
stronger threat, reinforcing negative social comparisons and pull- much— or even more—a reflection of past performance as it is a
ing cognitive resources from learning. Owing to a focus on predictor of future performance (Heggestad & Kanfer, 2005; Sitz-
self-evaluation over learning, the number of perceived higher mann & Yeo, 2013). Other voices in the debate have argued that
performers should negatively relate to job-based self-efficacy for self-efficacy is antecedent to performance, but in a negative direc-
high-PPGO individuals. In contrast, when low-PPGO individuals tion under certain circumstances (Vancouver, More, & Yoder,
perceive that coworkers have higher performance, they are more 2008). There appears to be agreement that self-efficacy can affect
likely to view coworkers as role models rather than evaluative performance (Bandura, 2015; Vancouver & Purl, 2017) under
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
referents. Low-PPGO individuals have a reduced motivational certain circumstances. Sitzmann and Yeo’s (2013) meta-analysis
This document is copyrighted by the American Psychological Association or one of its allied publishers.
drive to engage in self-evaluative cognitions, and thus have more reports a positive relationship between self-efficacy and perfor-
cognitive resources available to learn from role models (Bandura, mance when the trajectory of performance is positive (i.e., learning
1965). Thus, for low-PPGO individuals we expect a positive is possible; see also Bandura, 2012). Because job and task perfor-
relationship between the number of perceived higher performers mance in organizations is often a context in which performance
and self-efficacy. can improve over time (Quiñones, Ford, & Teachout, 1995), we
One important note is that social– cognitive and social compar- expect a positive relationship between self-efficacy and subse-
ison theories can be applied in the lower-bound case when indi- quent performance.
viduals do not perceive any higher performers in their environ-
ment. Our theory posits that high-PPGO individuals at this lower Hypothesis 2: Individual self-efficacy positively relates to
bound experience higher levels of self-efficacy, and that self- performance.
efficacy decreases as the number of perceived upward compari-
sons rises. For the high-PPGO individual, zero perceived higher Integrated Conditional Indirect Effects Model
performers signifies that she has succeeded in displaying her Taken as a whole, Hypotheses 1 and 2 suggest a conditional
competence and outperforming others. Because there are no ad- indirect effects model where the effect of the number of perceived
verse social comparisons, the high-PPGO individual should expe- higher performers on performance is mediated by self-efficacy,
rience high levels of self-efficacy. In contrast, for the low-PPGO and this indirect effect is moderated by PPGO. Hypothesis 1 is the
individual, zero perceived higher performers signifies that she has first stage of our model, whereby the relationship between the
no instructive role models from which she can learn. Because there number of perceived higher performers and self-efficacy is nega-
are no beneficial social comparisons, the low-PPGO individual tive for individuals high in PPGO and is positive for individuals
should experience lower self-efficacy than he or she would in the low in PPGO. Hypothesis 2 is the second stage of our model,
presence of instructive role models to elevate his or her aspirations. where self-efficacy positively relates to performance. This first-
Thus, we suggest that low-PPGO individuals at this lower bound stage conditional indirect effects model reflects the core proposi-
experience lower levels of self-efficacy, and that self-efficacy tions of our theory: for individuals with higher levels of PPGO,
increases as the number of perceived higher performers. higher performers are perceived primarily through the self-
evaluative cognitive function that weakens the self-efficacy gains
Hypothesis 1: PPGO moderates the relationship between the
from learning and strengthens the self-efficacy losses from com-
number of perceived higher performers and self-efficacy such
parison, resulting in lower self-efficacy and performance. For
that a negative relationship exists for high-PPGO individuals
individuals with lower levels of PPGO, higher performers can be
and a positive relationship exists for low-PPGO individuals.
perceived as role models, initiating the instructive cognitive func-
tion and enhancing observers’ self-efficacy. We thus formally
Self-Efficacy and Performance hypothesize this conditional indirect effect.
We expect self-efficacy positively relates to job performance. Hypothesis 3: The indirect effect of the number of perceived
Individuals with higher levels of self-efficacy set more challenging higher performers on performance via self-efficacy is positive
goals and demonstrate more commitment toward achieving those for low PPGO and negative for high PPGO.
goals (Wofford, Goodwin, & Premack, 1992). By setting their
sights on more challenging (relative to easier) goals, individuals Study 1
aspire to higher levels and are likely to perform at higher levels.
Further, individuals with higher levels of self-efficacy are likely to
Method
persist to higher levels of job performance beyond individuals with
lower self-efficacy (Bandura, 2012). This is particularly true when Sample and procedure. Data were collected from employees
individuals encounter obstacles and negative feedback, as those in corporate functions of a food production company located in the
with higher levels of self-efficacy remain steadfast in their original United States (Approved by University of Iowa Institutional Re-
goal (Bandura, 1997; Locke & Latham, 2002). For these reasons, view Board [Project Number 201410770, Title: “Social Work
self-efficacy should positively relate to performance. Context”]). Two hundred fifty-six individuals in supervisory, pro-
REFERENTS OR ROLE MODELS? 427
fessional, and clerical roles were eligible to participate. The sam- In the second step of the procedure, respondents reported their
ple was chosen because employees were colocated where they had perceptions of the relative performance of each salient coworker.
ample opportunity to observe coworkers’ job performance. Em- For each person listed, respondents were asked to rate the peer’s
ployees worked in well-defined yet interconnected jobs across performance relative to their own using the item, “For each name
multiple business functions. This was ideal in that employees’ that you entered earlier, please indicate this person’s performance
roles required them to work independently but also to interact with relative to yours” (1 ⫽ This person is generally a higher performer
coworkers across the company. These interactions provided a basis than me, 3 ⫽ We are generally similar in our performance, and
for employees to observe others’ performance. 5 ⫽ I am generally a higher performer than this person). We used
Two surveys were administered online using Qualtrics survey the two network items to compute the number of higher performers
software. The first survey asked respondents to identify the num- for each respondent. Specifically, number of perceived higher
ber of perceived higher performers in their social environment performers was computed by summing the number of salient
(described below). The second survey was administered one month coworkers whom observers also perceived to be higher performers
after the first survey. On the second survey, respondents indicated (i.e., rated 1 or 2 on the relative performance item). The mean
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their self-efficacy, goal orientation, and demographic information. number of higher performers was 2.71 with a standard deviation of
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participants had worked for the company and participant gender a negative relationship would exist for high-PPGO individuals and
(1 ⫽ male, 2 ⫽ female) throughout our analyses. Based on a positive relationship would exist for low-PPGO individuals. The
recommendations from goal orientation research, we also con- interaction term for PPGO and the number of perceived higher
trolled for learning goal orientation and performance-avoid goal performers was significantly related to job-based self-efficacy
orientation using Vandewalle’s (1997) measures. The learning (Table 2; b ⫽ ⫺.09, p ⬍ .05). Figure 2 displays this interaction for
goal orientation scale has 5 items; a sample item is “I am willing a low number of perceived higher performers at 0 and a high
to select a challenging work assignment that I can learn a lot from” number of perceived higher performers at 6 (representing 1 stan-
(␣ ⫽ .87). The performance-avoid goal orientation scale consists dard deviation above and below the mean). A test of simple slopes
of 4 items; a sample item is “I prefer to avoid situations at work showed the number of perceived higher performers negatively
where I might perform poorly” (␣ ⫽ .89). related to job-based self-efficacy for individuals high in PPGO
(b ⫽ ⫺.04, p ⬍ .05) and positively related to job-based self-
Results efficacy for low-PPGO individuals (b ⫽ .07, p ⬍ .01), which
offered support for Hypothesis 1.
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Table 1
Study 1 Descriptive Statistics and Correlations
Variable M SD 1 2 3 4 5 6 7 8 9 10 11
Note. Standard errors reported in parentheses. DV ⫽ dependent variable; LGO ⫽ learning goal orientation; OLS ⫽ ordinary least squares; PAGO ⫽ performance avoid goal orientation; PPGO ⫽
.75ⴱⴱ
.19ⴱⴱ
⫺.19ⴱⴱ
.38ⴱⴱ
4.2
⫺.02
.00
⫺.04
.02
⫺.03
.06
.07
⫺.02

Model 6
3.8
.78ⴱⴱ
Job-Based Self-Efficacy
⫺5.19 (.85)
1.51ⴱⴱ (.11)
.00 (.01)
⫺.08 (.12)
.24ⴱⴱ (.08)
.04 (.12)
⫺.32ⴱⴱ (.12)
⫺.04 (.10)
.01 (.01)
⫺.01 (.02)
.15 (.13)
⫺.01 (.05)
.81ⴱⴱ (.13)
b (SE)
3.4
ⴱ
Low PPGO
3.0 High PPGO
.81ⴱⴱ
DV: Job performanceab
.15ⴱ
.15ⴱ
.01
⫺.08
.09
⫺.07
⫺.08
.06
.00
⫺.11

2.6
Model 5
.69ⴱ
.01 (.01)
.00 (.01)
⫺2.81 (.89)
1.61ⴱⴱ (.13)
.00 (.01)
⫺.17 (.15)
.19ⴱ (.09)
.15 (.09)
⫺.12 (.14)
⫺.12 (.12)
.30ⴱ (.15)
⫺.09 (.05)
2.2
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b (SE)
Performers Performers
Study 1 OLS Regressions of Individual Performance on Job-Based Self-Efficacy and the Number of Perceived Higher Performers
.06 (.19)
.08 (.08)
.89ⴱⴱ (.19)
.05).
⫺.83
.20ⴱ
⫺.22ⴱ
.09
⫺.04
⫺.10
⫺.06
.00
⫺.11
.04
.37ⴱ
.21ⴱ (.10)
⫺.09ⴱ (.04)
.25ⴱ
⫺.10
.06
⫺.05
⫺.04
⫺.06
⫺.15
.07

.26ⴱ (.10)
b (SE)
⫺.11ⴱ (.04)
brose, 1992; Shah, 1998), the salient others in our study have
Variable
Organization tenure
Information access
Resource access
Genderb
PAGO
PPGO
among these salient coworkers, more similar peers (e.g., same job
LGO
R2
Table 3
Study 1 Conditional Indirect Effects of the Number of Perceived Higher Performers on Job Performance Through Job-Based
Self-Efficacy
ger effect) than less similar peers. To address this, we coded the which the number of perceived higher performers could be exper-
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number of perceived higher performers who were in the same job. imentally manipulated.
Averaged across respondents, about 21% of all listed coworkers
had the same job title as the focal respondent. We included this
variable as a moderator, testing a three-way interaction between Study 2
number of higher performers, same-job higher performers, and
PPGO. There were no two- or three-way interactive effects on Method
self-efficacy in this model. Third, one potential explanation for our
effects is that observer-peer similarity operates not as a moderator Sample and procedure. We recruited 128 individuals from a
but as a confounding variable. To probe this possibility, we in- behavioral business laboratory participant pool at a large public
cluded same-job peers as covariates; conclusions were unaffected U.S. university (Approved by University of Arkansas Institutional
(available in the online supplemental materials). Review Board [Protocol Number 1903181360, Title: “High Per-
former Comparison Study”]). In exchange for participating, each
received $12.00. Participants were primarily undergraduates
Discussion
(80%), but also included university staff (8.6%), graduate students
Study 1 demonstrated a negative relationship between the per- (7%), alumni (2.3%), and university faculty (2.3%). After arriving,
ceived number of higher performers and self-efficacy for individ- participants were led to a computer lab and seated at workstations,
uals high in PPGO, and a positive relationship for individuals low where we secured voluntary consent and explained that they would
in PPGO. There are several strengths of this study. First, employ- complete two product marketing tasks. The number of participants
ees in the sample worked in a context where working adults had in each session ranged from a low of five to a high of 20 (M ⫽
substantial in-person interaction with one another and could ob- 12.47; median ⫽ 13). Participants responded to the goal orienta-
serve others’ performance. Second, we employed a two-step de- tion scale and, then completed the first of two 10-min performance
sign to measure the number of perceived higher performers. Spe- rounds. In the first round, participants were asked to design an
cifically, focal individuals identified a salient subset of coworkers, advertisement to sell socks, using a single Microsoft PowerPoint
which recognizes that not all coworkers in a social context are slide. They were told that their advertisements would be rated by
equally important for the self-evaluative and instructive cognitive other study participants on five criteria: (a) eye-catching, (b)
functions. Respondents then evaluated the higher performance of creative, (c) persuasive, (d), overall quality, and (e) likelihood of
only this salient subset, ensuring that the respondent was aware of making a sale.
and cared about others’ higher performance. This measurement After the first round, they were prompted to describe the strat-
strategy corresponds with both social comparison and social– egies they used in their design in an open text entry field. They
cognitive theories, which place the perceived performance envi- were then presented with four advertisements that were feigned to
ronment as more proximal to individual outcomes than others’ be from other participants who were with them in the room, along
veridical performance. Third, variables were time-separated and with the strategies each of these peers used to complete their
obtained from different sources to reduce potential common design. The peer advertisements and strategies were in reality
method bias and strengthen the test of the causal claims of our developed by the research team (described below). Participants
theory. evaluated each advertisement (including their own), and then com-
These strengths notwithstanding, it remains plausible that high- pleted the self-efficacy scale. They were told that the second-round
PPGO individuals with high levels of self-efficacy simply perceive advertisement would be for a different product. That product
a smaller number of higher performers in their environment than (toothbrushes) was revealed to them after they completed the
do high-PPGO individuals with low levels of self-efficacy. This self-efficacy scale. Of the 128 participants, 21 failed an item
view accords with our theory that high- and low-PPGO individuals designed to catch careless responding (i.e., “if you are reading
interpret their social environments differently, but it offers a po- carefully, please select slightly disagree for this item”; Meade &
tential reverse-causal explanation where the combination of self- Craig, 2012) and were removed, resulting in an eligible sample
efficacy and PPGO impacts employees’ perceptions of the number size of 107.
of high performers. To examine this alternative and establish Manipulation. After the first round of advertisement design,
causal order for our model, we conducted an experimental study in participants were randomly assigned to one of two conditions. In
REFERENTS OR ROLE MODELS? 431
the experimental condition, participants viewed one high- the eight participants in the experimental condition who rated their
performing peer advertisement and corresponding strategies and own advertisement as better than the higher performer. We then
three low-performing peer advertisements. In the control condi- conducted a second robustness check removing 13 participants
tion, participants viewed four low-performing peer advertisements. (total across both conditions) who failed the manipulation check.
Participants were then asked to rate each design along the five Because results in either check did not differ in terms of substan-
criteria listed above (used later as a manipulation check). Prior to tive conclusions, results reported below include the full sample
beginning the study, the peer advertisements were pilot tested with (n ⫽ 107).
a similar sample to ensure designs reflected intended levels of high
and low performance.
Results
Measures.
Goal orientations. We again measured PPGO, LGO, and We again conducted a CFA of PPGO and self-efficacy to
PAGO using Vandewalle’s (1997) scales (␣ ⫽ .73, .83, and .82, evaluate our measurement model. Results indicated a strong fit
respectively). (2 ⫽ 14.91, df ⫽ 13, CFI ⫽ .99, RMSEA ⫽ .04, SRMR ⫽ .05).
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Task-based self-efficacy. Because job- and task-based self- Tables 4, 5, and 6 present experimental results in parallel to Study
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efficacy differ in scope, we assessed self-efficacy using Tierney 1. The experimental condition did not significantly increase or
and Farmer’s (2002) three-item scale, adapted to the task, to decrease task-based self-efficacy (Mc ⫽ 3.31, Me ⫽ 3.20; ns), but
anchor self-efficacy ratings appropriately to the context. A sample did significantly increase task performance (Mc ⫽ 2.69, Me ⫽
item is, “I feel confident in my ability to design the next adver- 2.87; t ⫽ 2.74; p ⬍ .01). Task-based self-efficacy positively
tisement” (␣ ⫽ .84). related to performance (r ⫽ .25 p ⬍ .01).
Task performance. Two research assistants, blind to study Table 5 shows the interaction of PPGO with the experimental
conditions and hypotheses, independently rated participants’ ad- condition was significantly related to task-based self-efficacy
vertisements using the same five criteria used by participants, (Model 3; b ⫽ ⫺.46, p ⬍ .05). Figure 3 plots this interaction
coding both the sock (Time 1) and toothbrush (Time 2) advertise- including mean differences. Working with a high-performing peer
ments. As raters achieved interrater agreement in both rounds (vs. no high-performing peer) significantly decreased task-based
(ICC[2]: T1 ⫽ .83, T2 ⫽ .98), we averaged their ratings. self-efficacy for participants high in PPGO (t ⫽ ⫺2.10; p ⬍ .05)
Manipulation check. To ensure the manipulation operated as but had no significant effect on task-based self-efficacy for par-
intended, we examined participant ratings of the high-performing ticipants low in PPGO (t ⫽ 1.31; ns). These findings offered
peer advertisements across the same five criteria as the perfor- partial support for Hypothesis 1.
mance variable. Items were averaged to form a performance index Hypothesis 2 suggested that task-based self-efficacy would pos-
for each “peer.” An independent samples t test confirmed that itively relate to performance. As Table 5 shows, task-based self-
participants in the experimental condition rated the focal high- efficacy was positively and significantly related to individual
performing peer as having a better advertisement (M ⫽ 4.19, SD ⫽ performance (Table 5, Model 6; b ⫽ .15, p ⬍ .01), which sup-
.72) than the average low-performing peer in the control condition ported Hypothesis 2.
(M ⫽ 2.62, SD ⫽ .67; t ⫽ 11.72, p ⬍ .01). This result suggests our Examination of Hypothesis 3 followed the same procedures
manipulation was successful in inducing higher perceived perfor- as Study 1 after dummy-coding conditions (0 ⫽ control; 1 ⫽
mance. As additional robustness checks, we examined partici- experimental). The first stage effect (high performers on self-
pants’ self-ratings of their own advertisements against their ratings efficacy) was negative and significant for high-PPGO individ-
of the higher performing peer. The majority of participants in the uals (b ⫽ ⫺.51, p ⬍ .05; 95% CI [⫺.95, ⫺.02]), as was the
experimental condition (46 of 54) rated the manipulated peer indirect effect on task performance through task-based self-
advertisement better than they rated their own, as we intended. efficacy (b ⫽ ⫺.07, p ⬍ .05; 95% CI [⫺.19, ⫺.02]). For low-
Further, the majority of participants in the control condition (48 of PPGO individuals, the first stage effect was positive, but not
53) rated the manipulated peer advertisement as worse than they significant (b ⫽ .28, ns; 95% CI [⫺.25, .85]), although the indirect
rated their own. We conducted a first robustness check removing effect for low-PPGO individuals was positive and approached
Table 4
Study 2 Descriptive Statistics and Correlations
Variable M SD 1 2 3 4 5 6
Table 5
Study 2 OLS Regressions of Study Condition on Task-Based Self-Efficacy and Subsequent Task Performance
ⴱ ⴱ ⴱ
R 2
.12 .09 .13 .12 .10 .19ⴱ
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Note. Standard errors reported in parentheses. DV ⫽ dependent variable; LGO ⫽ learning goal orientation; OLS ⫽ ordinary least squares; PAGO ⫽
performance avoid goal orientation; PPGO ⫽ performance prove goal orientation; Perf. ⫽ performance; Perfs. ⫽ performers. N ⫽ 107.
a
1 or 0.
ⴱ
p ⬍ .05 (two-tailed). ⴱⴱ p ⬍ .01 (two-tailed).
significance (b ⫽ .04, ns; 90% CI [.00, .14]). Both the first stage learning and integrating peer strategies into their own repertoire
(b ⫽ .78, p ⬍ .05; 95% CI [.02, 1.50]) and the indirect effect (b ⫽ (Myers, 2018).
.12, p ⬍ .05; 95% CI [.03, .30]) were significantly different across Results of this analysis, presented in Table 7, demonstrate an
low and high levels of PPGO. These results offered partial support interaction of PPGO on the relationship between the high per-
for Hypothesis 3. former condition and the amount of time participants reviewed
peer strategies (b ⫽ ⫺7.46, p ⬍ .01). The nature of this interaction
Supplementary Analysis Related to Learning is portrayed in Figure 4, which shows that for low-PPGO individ-
uals, the presence of a high performer increased the amount of time
Although we did not hypothesize the mechanisms through participants spent reviewing peer strategies (b ⫽ 7.33, p ⬍ .05). In
which higher performers influence self-efficacy, our theory— contrast, high-PPGO participants spent less time reviewing peer
drawing from Bandura (1997) and Wood (1989)—implies that strategies in the high performer condition, although this negative
high-performing peers initiate two cognitive functions: instruction simple slope was not significant (b ⫽ ⫺5.05, ns). The fact that
and self-evaluation. We could not perceptually measure these high-PPGO individuals did not spend more time reviewing higher
mechanisms in Study 2 without creating a demand effect (Orne, performers work products and strategies is consistent with our
1962) in which participants would be prompted for learning before theory that they devote fewer cognitive resources to observational
evaluating their self-efficacy. Such a procedure would have threat- learning and therefore miss out on the self-efficacy gains that
ened the internal validity of our study by potentially sensitizing accompany learning from role models.
participants toward our hypotheses. We did, however, include a
passive measurement of the amount of time participants spent
Discussion
viewing peer strategies. Time spent on an activity has frequently
been used by researchers as an indicator of the amount of personal The primary purpose of Study 2 was to offer a stronger test of
resources (i.e., effort, attention) expended toward some task the causal ordering of our hypothesized model. Because partici-
(Mitchell & Nebeker, 1973; Northcraft, Schmidt, & Ashford, pants were randomly assigned to conditions, there is less concern
2011; Weiss & Sherman, 1973). In our particular application, (relative to Study 1) that the number of perceived higher perform-
spending more time reviewing peer strategies provides a reason- ers were chosen on the basis of participants’ self-efficacy and
able indicator of participants’ attention and effort devoted to PPGO. Study 2 also explicitly tests the hypotheses with a focus on
Table 6
Study 2 Conditional Indirect Effects of Number of Higher Performers Manipulation on Task Performance Through Task Self-Efficacy
4.2 45
3.4 35
(seconds)
Low PPGO Low PPGO
3.0 High PPGO High PPGO
30
2.6
25
2.2
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Figure 3. The interactive effect of the number of high performers and Figure 4. Supplementary analysis of first stage moderation of the number
participant performance prove goal orientation (PPGO) on task-based of higher performers on time spent reviewing peer strategies (Study 2).
self-efficacy (Study 2). High and low levels of PPGO operationalized at PPGO ⫽ performance-prove goal orientation. High and low levels of
⫾1 SD. For participants high in PPGO, task-based self-efficacy was PPGO operationalized at ⫾ 1 SD.
significantly lower when they worked in a group with a higher performer
compared with those who did not work with a higher performer.
Finally, Study 2 manipulated the veridical performance envi-
ronment such that the true underlying quality of coworkers’ per-
a specific task, complementing the field sample in Study 1 where formance differed across conditions. This manipulation carried
our hypotheses were assessed at the broader level of the job as a set through to participants’ perceived performance environment (as
of tasks that may differ across employees. One additional benefit evidenced by the manipulation check). This design feature com-
to this approach is that it enabled us to test our hypotheses in the plements Study 1 in that it allows us to verify that the perceived
context of a knowledge work task, where role modeling occurs as performance environment in Study 2 is rooted in veridical differ-
performance strategies are explicitly articulated rather than di- ences in performance rather than bias in how individuals with
rectly observed. As social– cognitive theory points out, observa- different combinations of PPGO and self-efficacy perceive others’
tional learning is not merely a function of “behavioral mimicry” performance.
(Bandura, 1997, p. 93), but instead can occur as observers’ witness
the product of higher performance and hear (or in our study, read) General Discussion
the verbalized strategies that led to this higher performance. This Perceiving higher performers could be detrimental or beneficial
is consistent with Bandura’s premise that “models do not behave to the motivation and performance of observers. Existing theories
like mute automations” (p. 88). In this way, one advantage of offer different predictions about how these effects emerge in the
Study 2 was that it utilized a task that enabled us to explicitly test workplace. Through the lens of social comparison theory, per-
this verbalized form of observational learning beyond rote emula- ceived higher performers represent self-evaluative referents, lead-
tion of behaviors. ing to reduced job-based self-efficacy and job performance.
Through the lens of social– cognitive theory, perceived higher
performers represent instructive role models who can elevate job-
Table 7 based self-efficacy and job performance. We developed theory
Study 2 Cognitive Mechanism Supplementary Analysis linking these perspectives by describing self-evaluation and learn-
ing as alternative cognitive processes individuals adopt when
DV: Time spent on peer interpreting their environments of higher performers. Because
strategies PPGO plays a role in these cognitive processes, we hypothesized
Variable b (SE)  it would moderate the relationship between perceived higher per-
formers and self-efficacy.
Intercept 49.89ⴱⴱ (9.88)
PAGO ⫺3.00 (1.55) ⫺.21 Our results were consistent with this general proposition. In
LGO ⫺1.98 (1.93) ⫺.10 Study 1, we found that for high-PPGO individuals, the number of
Number of higher perfs.a 1.14 (2.37) .05 perceived higher performers was negatively related to job-based
PPGO 2.62 (2.11) .17 self-efficacy and job performance. In contrast, for low-PPGO
Number of Higher Perfs. ⫻ PPGO ⫺7.46ⴱⴱ (2.85) ⫺.33ⴱⴱ
R2 .12ⴱ
individuals, the number of perceived higher performers was pos-
itively related to job-based self-efficacy and job performance. In
Note. Standard errors in parentheses. Perf. ⫽ performers; LGO ⫽ learn- Study 2, we again examined the model using an experimental
ing goal orientation; PAGO ⫽ performance avoid goal orientation;
PPGO ⫽ performance prove goal orientation. N ⫽ 107.
design that allowed for a stronger test of this causal ordering.
a
1 higher performer present, 0 no higher performer present. Consistent with Study 1, the presence of a higher performing peer
ⴱ
p ⬍ .05 (two-tailed). ⴱⴱ p ⬍ .01 (two-tailed). had a significant, negative influence on the self-efficacy of high-
434 DOWNES, CRAWFORD, SEIBERT, STOVERINK, AND CAMPBELL
PPGO participants. For low-PPGO participants, the presence of a learning and hamper self-efficacy for certain kinds of individuals.
higher performing peer had a positive influence on self-efficacy; Our findings are consistent with this proposition.
however, this relationship failed to reach significance. Although it Our research also contributes to understanding of PPGO in work
is difficult to diagnose exactly why the low PPGO relationship was contexts. Scholars have noted that PPGO should be positively
not fully replicated in Study 2, several features of the Study 2 task related to social comparisons in general (Régner et al., 2007), and
and sample may be muting effects in the lab that have time to that PPGO influences the quality of relationships individuals form
emerged in the field. First, compared with the field, participants in at work (Janssen & Van Yperen, 2004). These conform to the
the lab have only a brief performance episode to engage in obser- existing narrative that PPGO influences individuals’ motivation
vational learning and the richness of those learning opportunities and actions across many situations (Payne et al., 2007; Phillips &
are restricted, which may also restrict growth in their self-efficacy. Gully, 1997). We extend this view by articulating how and why
Because Study 1 took place in the field, participants had numerous PPGO shapes individual responses to the performance environ-
opportunities and an extended time period to learn from their ment. In doing so, we position PPGO not as an antecedent of
peers. In contrast, the nature of the Study 2 laboratory experiment individuals’ social behaviors, but rather as a pattern of information
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
offered only a few minutes to learn from higher performing peers. processing impacting how they respond to social cues that arise.
This document is copyrighted by the American Psychological Association or one of its allied publishers.
Second, we were also likely advantaged to unearth a stronger Viewing PPGO as a condition for how individuals respond to
positive relationship in the field because, as theorized, beyond just social situations may be valuable in explaining the nuanced and
the presence of a high performer (v. none) a linear relationship sometimes contradictory effects of PPGO on work performance
exists such that the more high performers that employees are (e.g., Dietz et al., 2015; Yeo, Loft, Xiao, & Kiewitz, 2009).
around, the more they are likely to learn from and model—if they
are low on PPGO. Nevertheless, in both studies social comparison
Practical Implications
theory better described outcomes of perceiving higher perfor-
mance for individuals high in PPGO, and social– cognitive theory Our research carries a number of implications for practice. Most
better described outcomes for individuals low in PPGO. The importantly, managers should tamp down performance-prove goal
findings offer several implications for organizational research and mindsets in situations where individuals are likely to make self-
practice. evaluative comparisons. For example, managers should avoid pre-
senting relative performance feedback to high-PPGO individuals,
or make efforts to present relative performance feedback in ways
Theoretical Implications
that do not threaten employees’ desires to be seen as competent. As
Our research directly extends social comparison theory. First, negative relative performance feedback can be particularly detri-
we tighten the connection between social comparisons and job mental to high-PPGO individuals, managers could consider simul-
performance focusing on job-based self-efficacy. A great deal of taneously delivering additional information that can boost those
research on social comparison theory has examined the broader individuals’ self-efficacy. This might include jointly presenting a
self-concept (e.g., Suls et al., 2002), which is distal to job perfor- review of goals they have achieved or highlighting ways that they
mance in comparison to job-based self-efficacy. Our research exceeded expectations based on their own previous performance
advances social comparison theory by linking comparisons to job level. Another potential strategy to manage high-PPGO individu-
performance through job-based self-efficacy, tightening the con- als’ self-efficacy is to rely on absolute, rather than relative, per-
nection between social comparisons and job performance. Second, formance information when delivering feedback. Absolute feed-
we conceptualize social comparisons as stemming from the num- back could focus on how actual performance deviated from
ber of salient higher performers a person has at work. This is a expected performance, or more simply on the raw achievements of
notable departure from existing social comparison research, which the high-PPGO individual. Importantly, delivering feedback to
has often measured or experimentally manipulated a single social high-PPGO individuals in ways that avoid relative performance
comparison in isolation. This perspective leads our theory away information may mitigate the adverse effect of upward compari-
from dyadic moderators of the outcomes of upward comparisons sons on employees’ self-efficacy.
(i.e., similarity between the observer and the referent, Tesser, These recommendations are consistent with the feedback liter-
1988) and toward a more general cognitive pattern of processing ature (Kluger & DeNisi, 1996, 1998), which advises managers to
social comparison information: goal orientation. By considering avoid normative comparisons and focus feedback on tasks rather
general patterns across multiple comparisons, our theory offers an than on social comparisons with others. However, our study offers
extension to social comparison outcomes. two implications beyond these recommendations. First, our study
Our study also contributes to social– cognitive theory by iden- points out that normative feedback is actually beneficial for self-
tifying conditions in which higher performers reduce others’ self- efficacy and performance when individuals have lower levels of
efficacy. This extends social– cognitive theory, which has tradi- PPGO. Our study suggests that for these low-PPGO individuals,
tionally argued that role modeling should promote self-efficacy, normative feedback can initiate learning the performance strate-
provided the observer pays enough attention to integrate observed gies for enhanced performance. Second, we note that employees
performance strategies into their behavioral repertoire. When ob- self-administer feedback through their observations of others. In
servers do not pay attention, social– cognitive theory suggests feedback intervention theory (Kluger & DeNisi, 1996), employees
there should be no learning, and there should be no effect on are often considered passive; they wait for the organization to
self-efficacy (Bandura, 1997). Our theory extends this by explain- initiate feedback and then act. Our account highlights employees’
ing how the effect not only can vary, but that self-evaluative proactive attunement to coworkers to determine how they are
cognitions stemming from observing higher performers thwart performing. This is notably different from a formal feedback
REFERENTS OR ROLE MODELS? 435
intervention, because every coworker represents an opportunity to Second, we did not collect data about how managers influence
learn or compare. Practically speaking, this means that managers comparative and learning processes as salient role models or
need to go further to guide employees’ interpretations of the referents. To examine the extent to which our findings were the
performance environment even outside of a formal feedback con- result of managers being listed as salient coworkers, we identified
text. whether the focal individual listed the supervisor as a higher
Because this process appears to be self-managed without orga- performer in Study 1. We excluded this comparison for these 39
nizational prompting, a practical implication for individuals is that respondents (33% of the sample) and reanalyzed the data. Al-
they should be mindful when comparing themselves to better though substantive conclusions were identical, it seems plausible
performers. If they are low-PPGO, individuals could benefit from that perceiving a supervisor as higher-performing is fundamentally
seeking out a large number of higher performers to observe, as different than perceiving peers as higher-performing.
those observations can serve as catalysts for higher self-efficacy Finally, we applied a relatively simple operationalization of
and performance. In contrast, if they are high-PPGO, such self- higher performers by summing the number of salient higher per-
evaluative comparisons are likely to deflate their own sense of formers an observer named. Given the complex nature of social
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self-efficacy. To the extent possible, high-PPGO individuals contexts, future research might offer alternative approaches that
This document is copyrighted by the American Psychological Association or one of its allied publishers.
should avoid relative comparisons to preserve their self-efficacy. capture salient features of employees’ social environments. One
Finally, our research suggests an opportunity for organizations potential way to represent an individual’s pattern of higher per-
to design staffing plans that capitalize on the motivational effects formers would be to measure the proportion of total salient co-
of upward comparisons. Processes could be designed with sensi- workers that are higher performing. We tested this operationaliza-
tivity toward workers’ goal orientations. For example, organiza- tion but found no main or moderated effects on self-efficacy.
tions could schedule shiftwork in ways that facilitate low-PPGO However, it remains plausible that the proportion, rather than the
employees to cowork with as many top performers as possible. In raw number, of perceived higher performers influences self-
contrast, schedules might be designed to limit high-PPGO employ- efficacy perceptions. Perhaps maintaining a balanced portfolio of
ees’ exposure to top performers. The findings could also be applied comparisons is important to self-efficacy. Furthermore, it may be
in the areas of team composition, rotational training programs, and that some comparisons with specific individuals carry more influ-
the layout of physical spaces in managing the appropriate oppor- ence than other comparisons. For example, individuals’ other types
tunities for interaction with higher performers at work given em- of relationships (e.g., rivals, friends, advisors) may weight social
ployees’ goal orientation. comparisons. More generally, future research might identify the-
Although such initiatives may be difficult to manage on an oretically relevant (and potentially complex) ways people make
individual-employee basis, certain departments, units, or organi- sense of a higher performing set of peers.
zations may have employees with generally lower or higher goal The social context plays a pivotal role in how individuals
orientations. For example, sales units may have generally higher evaluate themselves and learn to perform their jobs at work. For
levels of PPGO than training or operational units. Such differences low-PPGO individuals, the social context is an environment for
can be considered in programs that highlight top performers. Units learning from role models to improve their own performance.
with primarily high-PPGO individuals (e.g., sales organizations) For high-PPGO individuals, the social context is an environment
should tread lightly when planning opportunities that encourage of competitive referents for whom performance is on display.
employees to compare themselves to the very top performers. In Social comparison and social– cognitive theories describe similar
this context, the average performer, because of her performance aspects of workers’ social context, depending on how employees
goal orientation, is likely to experience a reduced sense of self- interpret and respond to these social worlds. Our research shows
efficacy and motivation from such comparisons. These initiatives how the social context of work influences employees differently
may be more successful in units with lower levels of PPGO. by shaping their internal beliefs about themselves and ultimately
their performance on tasks and jobs.
Limitations and Future Research
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