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Mid Journey

This document discusses AI image generators and their role for marketers. It provides examples of Midjourney, an AI tool that can generate images from text prompts. The document then presents arguments that AI image generators can serve as both a supporter and competitor to marketers. As a supporter, they provide opportunities for personalized branding, versatile social media content, and targeted email campaigns. However, as a competitor they may minimize the need for marketers and cut into the market for graphic designers by providing cheaper, high-quality images.

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melina.ngyn00
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42 views11 pages

Mid Journey

This document discusses AI image generators and their role for marketers. It provides examples of Midjourney, an AI tool that can generate images from text prompts. The document then presents arguments that AI image generators can serve as both a supporter and competitor to marketers. As a supporter, they provide opportunities for personalized branding, versatile social media content, and targeted email campaigns. However, as a competitor they may minimize the need for marketers and cut into the market for graphic designers by providing cheaper, high-quality images.

Uploaded by

melina.ngyn00
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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AI image generators

&

MARKETERS
A supporter or a competitor?
Introduction
Midjourney is an example of generative AI
that can convert natural language prompts
into images. It’s only one of many machine
learning-based image generators that have
emerged of late. Despite that, it has risen to
become one of the biggest names in AI.
Introduction
You can create high-quality images from simple
text-based prompts. You don’t need any
specialized hardware or software to use
Midjourney either as it works entirely through
the Discord chat app. You’ll have to pay at least
a little bit before you can start generating
images.
Which picture do you think was
drawn by a human?
2021
VN
Why we should
choose this topic
Target Audience
Collaboration of Marketing and Technology, two interesting
domains for T.A who has an interest with business.
This knowledge is helpful for future careers for who want to
work in marketing, technology or business.

Popularitiy
AI is a big industry which can touch in many corners of society
Marketing is a making-money industry

Future growth
It is impossible to replace Marketing
This period is AI’s age, most people tend to use AI more.
For marketers, AI
image generators are...
Supporter
A tool can help people who need have a
high quality image or new ideas

Competitor
Minimize marketer’s market thanks to
cheaper prix and high quality images
Supporter

Personalized Branding Versatile Social Targeted Email


With the control of branding Media Content Campaigns
elements like a specific color
Creating targeted email
scheme, unique font, and logo, Social Media need to be
campaigns will maximize the
marketers can use this tool to updated images or content to
effectiveness with both customer
really help set a business apart be awered by users. This tool
segments, which in turn will
from its competitors and add to can help marketers save a lot
increase the conversion rate of
the overall appeal of the company. of time to design or find idea
each email marketing campaign.
for a image
01 Online Marketing Materials
AI image generators can help alleviate the
cost that comes with employing
professionals to create online marketing
materials.

02 Graphic Design for Print

Competitor Companies spend so much money paying graphic designers to create


custom images for promotional flyers, posters and other print
materials. Graphic design software or marketers is always a good high-
prix solution while businesses may find hard to ensure the quality

03 A/B Testing for Visuals


Business leaders can use an AI image generator to quickly and
easily create variations of visuals to conduct A/B testing, thus
optimizing marketing efforts based on data-driven insights.
Merci de votre
attention

Source 1 Source 2 Source 3

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