Journal of Interdisciplinary Perspectives Print ISSN 2984-8288 eISSN 2984-8385 Vol 1(2), 2023

Navigating Educational Management Challenges:

A Case Study of Grapevine Communication
Via Social Networks
John Ken R. Francisco
Saint Louis College of San Fernando, La Union, Philippines
Corresponding author email: [email protected]

Dated Submitted: October 21, 2023 Originality: 89%

Date Revised: October 30, 2023 Grammarly Score: 87%
Date Published: October 31, 2023 Similarity: 11%
Recommended citation:
John Ken R. Francisco. (2023). Navigating Educational Management Challenges: A Case Study of Grapevine
Communication Via Social Networks. Journal of Interdisciplinary Perspectives, 1(2), 16–25.
https://doi.org/10.69569/jip.2023.0017

This work is licensed under a Creative Commons

Attribution-NonCommercial 4.0 International License.

ABSTRACT

Employees exchange information and ideas through workplace communication. Effective communication is a crucial
component of completing any task, whether it takes place in person or digitally, and is an element of an organization's
internal communications efforts. Thus, this study aims to explore and determine how private secondary school integrates
social networks as a tool for information dissemination and the effects of its integration in the workplace. The researcher
used an illustrative case study design. From the result, two themes were revealed: Technology-integrated Information
Dissemination and Traditional Information Dissemination. There are challenges and its results presented, such as
miscommunication due to grapevine communication, a misinterpretation that can lead to conflicts and chaos, and late
awareness of information because of internet connection issues. It is also stressed in the findings that traditional
communication is still needed, such as a black-and-white document. These two themes affirm the aspects that will be
reviewed to address how school managers integrate social network as a tool for communication.

Keywords: Grapevine Communication, Social Networks, Information Dissemination, Communication, Educational

Management

Introduction

Technology plays a vital role in the educational system, it is beneficial in teaching and educational management. Good
communication is a crucial tool for increasing productivity and sustaining healthy working relationships at all levels of
an organization, and this has become more critical since the COVID-19 pandemic caused many individuals to work
remotely. Communication in the workplace is vital because it promotes employee morale, engagement, productivity,
and satisfaction. Communication is also essential for improved team collaboration and cooperation. Moreover, good
workplace communication improves outcomes for individuals, teams, and organizations (Campbell, 2022). Thus,
communication is a crucial issue in the workplace. Effective workplace communication entails the creation and
maintenance of a pleasant work environment.
In a recent study by Solomon (2016), from the 2,058 adult respondents in the United States, 1,120 were
employed, and 616 were managers. It revealed that a staggering majority (69%) of managers are frequently
uncomfortable engaging with employees. More than a third (37%) of managers indicated they are uncomfortable giving
direct comments about their workers' performance if they believed the employee would react negatively to the feedback.
This means that many managers find it challenging to be open and honest, acknowledge accomplishments, convey the
"company line," provide clear instructions, give credit to others for outstanding ideas, speak to people directly, and have
unpleasant feedback conversations in general. The statistics make it evident that workplace communication needs to be
improved.
The assertion that effective communication plays a crucial role in the workplace is supported by substantial
evidence. A recent study reveals that a significant number of workplace failures, as reported by 86% of employees and
executives, can be attributed to ineffective teamwork and communication (Pumble, 2022). This statistic underscores the

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Navigating Educational Management Challenges: A Case Study of Grapevine Communication Via Social Networks

profound impact that communication dynamics have on the success or failure of endeavours within an organizational
context.
On the flip side, the study also highlights that teams excelling in their communication practices may experience
a substantial increase in productivity, potentially as much as 25% (Pumble, 2022). This quantifiable boost in productivity
serves as compelling evidence for the power of effective communication in enhancing organizational performance and
achievements.
Supporting these findings, The Connected Culture survey conducted in 2020 further emphasizes the critical
connection between communication, productivity, and employee engagement. The survey reveals that a remarkable
71% of employees who reported higher levels of productivity also reported feeling connected to their coworkers
(Connected Culture, 2020). This correlation between employees' sense of connection and increased productivity
underscores the interpersonal and collaborative aspects of workplace communication.
It is evident that productive interactions and effective communication within teams are not coincidental; they
are closely intertwined. The empirical data from these studies unequivocally shows that employees who engage in
meaningful interactions with their colleagues tend to be more productive. This phenomenon is rooted in the fundamental
principle that communication fosters collaboration, trust, and synergy among team members—all of which are essential
for boosting productivity.
Conversely, it is crucial to acknowledge that the opposite is also true. Poor workplace communication, as
affirmed by these studies, exacts a significant toll on organizations. Ineffective communication can lead to misaligned
goals, reduced teamwork, decreased morale, and compromised efficiency. In essence, inadequate communication often
results in a high cost, affecting both productivity and the overall well-being of a company.
The empirical evidence from these studies strongly reaffirms the critical importance of effective
communication in the workplace. It underscores that communication is not a peripheral aspect of organizational
functioning but rather a central determinant of success. Organizations that prioritize and cultivate robust communication
practices stand to benefit from increased productivity, stronger teamwork, and enhanced employee engagement.
Conversely, those that neglect this facet do so at their own risk, as the consequences of poor communication can be
significant and far-reaching. Education is undergoing constant change, and good communication creates the supportive
school climate needed to execute change (Hollingworth et al., 2017). Other than the interaction between teachers and
students, the main relationships at most schools are those between staff, administrators, and parents (Wwieczorek &
Manard, 2018). This is the reasons why communication must be smooth and clear to all academic and non-academic
staffs of the school. The everyday lives depend heavily on communication, which is also essential in the job. People
receive, send, and process a significant amount of news and information related to virtually any business or workplace
every day in the modern era in which people live (Efectio, 2020). Quality workplace communication can help to
eliminate unnecessary problems and promote better performance. The ability to communicate effectively at work can
boost overall productivity and build a strong team. Employees will be more interested in cooperating and finding the
best solution if they consult with one another and consider the perspectives of others. By creating good communication,
managers can better understand the talents and skills of their employees, then give clear instructions to the people who
are best suited to the task, thus increasing the overall effectiveness of each particular project. When teams fail to
communicate effectively, the consequences are costly to the company. According to Gartner (2022) research, 70% of
corporate blunders are caused by poor communication.
With the mentioned studies and contentions, this study aims to explore and determine how school managers
integrates social networks as a tool for information dissemination and the effects of its integration in the workplace
using a illustrative case study design.

Methodology

Research Design
In the study, the researcher used an illustrative case study design. It is a process for learning about a complicated situation
based on a thorough comprehension of that problem, acquired by in-depth description and analysis of the problem,
viewed as a whole and in its context (Baškarada, 2022). It is a case study that occurs in a scenario with an existing
hypothesis or opinion. It is a case study that takes place in a situation where there is already a theory or perspective. The
case study attempts to construct a typical case to grasp the current concept better. It is one of the most often used research
methodology variants (PapersOwl, 2022). Illustrative case studies are also renowned for their descriptive nature. They
try to explain every aspect of that specific topic in depth. In order to help the reader grasp the issue being described, it
could even include one or two illustrations. In crafting an illustrative case study, the researcher started with a description.
Then, the researcher tried to find connections between the subject of the text and external evidence. After establishing
the evidence, the researcher concluded the study. The results of this case study revealed another theory's development
and used concrete results for recommendations. The duration of this study was only a month. This research design is
appropriate for the study because the researcher aims to explore how school managers disseminate information using
social networks and determine its challenges and effects on the organization through a thorough comprehension of the
case, acquired by in-depth description and analysis of the problem to provide conclusions and recommendations.

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Research Participants
There were three (3) teachers from the high school department involved in the study. The participants were composed
of two (2) seasoned teachers who had been teaching for almost five years and beyond and one (1) neophyte in teaching.
Accordingly, no identity of the participants was revealed at all in the results. The names of the participants were replaced
with code names such as Participant 1 (P1), Participant 2 (P2), and Participant 3 (P3). To maximize objectivity and to
minimize bias in the selection of participants, purposive sampling was used. Also known as selective or subjective
sampling, this technique relies on the judgment of the researcher in choosing and qualifying the participants. Researcher
may implicitly choose a "representative" sample to suit the needs, and specific approach to individuals with certain
characteristics (SLC Manual in Thesis and Dissertation Writing, 2019).

Research Environment
The study was conducted in a Catholic Educational Institution located in the City of San Fernando, La Union.

Data Gathering Procedure

To collect the necessary data pertinent to explore how school managers disseminate information using technology and
determine its challenges and effects on the organization, the participants underwent video-conference in-depth
interviews, since face-to-face interview was not feasible due to limitations brought by the COVID-19 pandemic and
also the availability of the participants due to work demands. The interview sessions were recorded with the consent of
the participants, and were set to last for not more than 15 minutes. A list of questions was formulated as a working guide
to ensure all issues are covered (SLC Manual in Thesis and Dissertation Writing, 2019). To conduct the interview, the
researcher used a researcher-made semi-structured interview guide based on the specific problem regarding information
dissemination in the school using technology. Since the researcher used qualitative research, the researcher-made data
measure is validated and approved by the internal validators and the school principal to ensure its fitness, accuracy of
language, completeness, and other elements such as style, length, and sequence.

Table 1: Examples of questions from interview 1 to interview 3

Interview Sample Questions

Interview 1 What are the practices of the school in integrating social networks as a communication for
information dissemination?
Interview 2 What are the challenges/difficulties of integrating social networks as a communication for
information dissemination?
Interview 3 What are the results of those challenges/difficulties of integrating social networks as a
communication for information dissemination?

Data Analysis Procedure

The researcher analyzed the data using Braun and Clarke's thematic analysis from the created themes. Thematic analysis
is a qualitative data analysis method which involves reading through a data set (such a transcripts from in-depth
interviews or focus groups) and identifying patterns in meaning across the data. The researcher culled descriptions from
the verbatim statements. Afterwards, the descriptions were used to create sub-themes. Lastly, themes were made from
the sub-themes. The participants' contentions and insights are validated through triangulation to coherently weave the
main points and to determine the problems.

Trustworthiness
The researcher maintained the credibility of the study throughout the process. The researcher used triangulation to
sustain the research study's finding's credibility in order to give a complete picture of the research problem. To ensure
the transferability of the study, the researcher is confident that the study's findings apply to other contexts. The researcher
used thick descriptions to show that the study's findings can be applied to other contexts, circumstances, and situations.
To preserve the degree of neutrality in the research study's findings, the findings are based on participants' responses
and not any potential bias or personal motivations of the researcher. Finally, the researcher used an inquiry audit to
establish dependability, which requires an outside person to review and examine the research process and the data
analysis to ensure that the findings are consistent and can be repeated.

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Navigating Educational Management Challenges: A Case Study of Grapevine Communication Via Social Networks

Findings and Discussion

The analysis of interview transcripts, exploring how school managers utilize Social Networks for information
dissemination and gauging its challenges and organizational effects, has yielded valuable insights. These insights have
served as the foundation for the development of an integrated model for information dissemination within educational
institutions. This model, informed by the study's findings, highlights two central themes: Technology-integrated
Information Dissemination and Traditional Information Dissemination. These thematic areas constitute the focal points
for the forthcoming review, as they encapsulate the core facets under examination concerning how school managers
incorporate Social Networks as a tool for information dissemination. Collectively, these themes contribute to the
overarching objective of achieving effective communication within the educational context.

Figure 1: Integration of Social Networks in The Information Dissemination Model

Technology-Integrated Information Dissemination

The integration of technology within the workplace serves as a valuable means to mitigate disruptions to operations by
fostering connectivity among employees, regardless of their geographical locations. This is particularly pertinent for
those who work remotely or from home, as underscored by Madera (2020). In times of uncertainty, effective
communication assumes paramount importance, serving as a linchpin for organizations seeking to safeguard their
employees and navigate unpredictable circumstances.
A well-orchestrated dissemination of information not only ensures the efficient distribution of new knowledge
but also serves to heighten awareness and promote collaboration. Promoting a project and its associated activities is
crucial to ensure its visibility and success. Crafting an effective dissemination strategy, as outlined by Scientix (2022),
involves careful consideration of several factors. The traditional avenues for disseminating information, such as weekly
meetings and informal water cooler conversations, are no longer the sole or most effective means to communicate
essential information to employees in a timely manner. The contemporary workforce is characterized by frequent travel
and remote work arrangements, limiting in-person interactions. Consequently, having tools for information
dissemination becomes indispensable, particularly for fast-paced organizations striving to outperform their competitors.
For thriving organizations, effective information dissemination strategies hold the key to enhancing employee
morale, productivity, and financial performance. Communication takes on added significance in an educational
institution, where students and parents constitute the primary clients directly impacted by the communication efforts of
school managers. The quality of this communication profoundly affects stakeholder satisfaction; poor communication
can have adverse effects on the educational experience and overall satisfaction levels.
In essence, the integration of technology and well-crafted dissemination strategies is pivotal for organizations
aiming to maintain operational continuity, promote collaboration, and ultimately achieve success. Effective
communication is not merely a nicety but a necessity, particularly within the context of educational institutions, where
the satisfaction and well-being of students and parents hinge on the effectiveness of communication efforts.

Information Dissemination through Social Networks

The administrators of the school may effectively communicate with teachers using Social Networks by providing
updates on the school's accomplishments on these platforms, hosting online meetings with teachers, and even
introducing new initiatives and projects for the school (Mafilika, 2022). Different facets of our personal and professional
life have been greatly impacted by Social Networks. Organizations have been concentrating on using Social Networks
to grow and promote their schools, but they have ignored its potential to enhance and strengthen employee-to-employee
relationships at work. The majority of school managers are aware of how Social Networks can improve employee

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collaboration and communication while bringing their workforce closer together. Social Networks platforms not only
promote increased employee participation but may also streamline the information sharing process. The way school run
has been permanently altered by COVID-19. This includes schools figuring out new ways to interact with their faculty,
students, and the general public. Social Networks has been used by schools in the past to interact with their stakeholders,
but now it is utilized more frequently than ever. The following responses are culled out from the participants:

"Our school employs GENYO (LMS), a Facebook group page, and Facebook group chats to distribute information." –
(P1)

"Our school leaders primarily communicate with us through Facebook Messenger; email is not used for formal
communication. Occasionally, we utilize our group page, but it's not the primary platform. We also rely on GENYO,
our Learning Management System, for announcements." – (P2)

"Our school utilizes group chats, Facebook, Messenger, and occasionally email for announcements and urgent matters
requiring immediate attention, especially regarding activities." – (P3)

From the aforementioned responses, it is clearly stated that school managers use Social Networks as a tool for
information dissemination. Social Networks use at work has the potential to strengthen bonds between colleagues as
well as between employees and students or parents (Casselbury, 2018). Work colleagues frequently perform better as a
team when they have stronger interpersonal ties. Additionally, they could start to view their coworkers as friends, which
might make them feel happier about going to work each day. This is confirmed by participants 2 and 3 that:

“The advantages of the Social Networks are the announcement is quick and we can immediately implement it. We can
receive the message right away.” – (P2)

“There is an access to everyone wherever and whenever we are…” - (P3)

However, despite the advantages, there are challenges in integrating Social Networks as a tool for information
dissemination. These challenges affect the school's operation since teachers may understand Social Networks messages
differently. It can lead to wrong interpretations, implementations, and decisions that may directly affect the services of
the school. Sometimes the usage of Social Networks can lead to grapevine communication. Grapevine is an informal
channel of communication. It is called so because it stretches throughout the organization in all directions irrespective
of the authority levels (Management Study Guide, 2022). This is affirmed by the participant 1 to participant 3 regarding
to the casual and unofficial communication system within the organization:

"At times, unauthorized individuals make announcements in our official Facebook Messenger, and group chat
members follow them without hesitation, implementing the instructions immediately. Unfortunately, the outcomes are
often unfavorable. Many students and even their parents have complained due to misinterpretations of the messages."
– (P1)

"It's a bit chaotic! Sometimes, we're not sure who to follow because our heads announce things differently when we're
in the faculty. However, in our Facebook Messenger, the instructions are different, so we don't know who to follow."
– (P2)

The above-mentioned difficulties emphasized that unverified information can spiral out of control and become
even more impactful and untrustworthy when shared informally. Messages are frequently exaggerated in order to make
stories more exciting (Trillian Team, 2022). Aside from that there are also other issues like internet connection issues.
Social Networks applications and websites will only work through internet connection. However, not all employees of
the school have internet. So sometimes, employees receive the information late, and it affects their productivity. This
issue resulted to many problems as stated by the participants below:

“First is connection. Not all receivers of information may have an all-time access to the internet. Second is the urgency
of the message/information. Sometimes, some of the recipients are informed late because they are not always online
and has other matters at hand. This can also be traced back to the first problem.” – (P1)

“Sometimes our WIFI connection at home is slow and urgent information is not read, overloading of information and
we don't know how to address, to follow, and what to prioritize, also opposing information because of too many
leaders with different perspectives and the result of these-we are lost. Information dissemination is given during night
time that distract our rest and sometimes we don't have enough time for the preparation of the said activity.” – (P3)

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Navigating Educational Management Challenges: A Case Study of Grapevine Communication Via Social Networks

As stated above, miscommunication in the workplace refers to misconceptions that arise when teachers fail to
communicate effectively, and their audience fails to comprehend their goal or meaning. This can lead to minor to
major consequences (Write, 2020). The following are statements of the participants regarding the consequences of
miscommunication in the Social Networks:

"If the information is incorrect, it can lead to confusion among the workers, potentially resulting in conflicts. It can
also lead workers to complete tasks incorrectly. Conversely, if information is received late, workers may struggle to
complete tasks on time." – (P1)

"Misunderstandings arise because different things are being implemented in the classroom, which can be very
confusing. This affects the students, and we are the ones who have to face the parents when they complain." – (P2)

"There is confusion, a lack of follow-up, and sometimes chaos." – (P3)

The advantages mentioned above and the challenges of integrating Social Networks as a tool emphasize that it
needs effective communication in the workplace. Social Networks is effective, but it must be appropriately used to
sustain and maintain the connections within the organization.

Traditional Information Dissemination

In the era marked by the rapid ascent of modern technology and the digital age, the role of traditional communication
methods in facilitating effective information dissemination remains undeniably significant. While the advent of the
internet and digital media platforms has transformed the landscape of information sharing, it is imperative to
acknowledge that traditional communication channels retain a noteworthy impact on organizational communication
strategies. This recognition underscores the essential interplay between modern and traditional communication
methodologies, necessitating their seamless integration into comprehensive communications plans.
A fundamental aspect of this perspective is the acknowledgment of the enduring relevance of traditional media
in the contemporary information ecosystem. While the reach of traditional media may have experienced some
contraction in the face of the internet's ubiquity, it would be premature to dismiss its influence outright. Indeed, the
traditional media landscape continues to resonate with certain demographic segments and specific target audiences,
making it a valuable conduit for organizations seeking to convey their messages effectively.
This viewpoint finds affirmation in the "BRT Planning Guide" (2022), which underscores the indispensability
of traditional communication methods within a broader communications framework. The guide, likely rooted in practical
experience, recognizes that modernity and tradition should not be regarded as opposing forces, but rather as
complementary elements in the pursuit of effective communication strategies. Consequently, the guide advocates for
the integration of traditional communication practices into the fabric of any comprehensive communications plan.
Scholarly investigations into the evolving dynamics of communication further substantiate this stance. While
the digital revolution has ushered in an era of unprecedented connectivity and instant information dissemination,
research conducted by scholars like Smith (2019) and Lee et al. (2020) highlights the continuing relevance of traditional
media, especially in terms of its credibility and reach within certain demographic segments. This underscores the
complex coexistence of modern and traditional communication methodologies, each offering distinct advantages in
reaching and engaging diverse audiences.
In summary, the evolving landscape of communication in the digital age necessitates a nuanced perspective
that recognizes the enduring significance of traditional communication methods. While modern technology has
revolutionized how information is disseminated, traditional media channels still hold sway in specific contexts and
among particular demographics. Thus, the seamless integration of both modern and traditional communication methods
becomes imperative for organizations striving to achieve comprehensive and effective communication strategies that
resonate with a diverse and dynamic audience.

Information Dissemination through Traditional Communication

Effective workplace communication stands as a cornerstone of organizational success, and it is increasingly evident that
a harmonious blend of traditional and social network-based communication methodologies can be a catalyst in achieving
this objective. This approach allows for a balanced communication ecosystem, mitigating the risk of miscommunications
and fostering a more collaborative and efficient work environment (Write, 2020).In the realm of traditional
communication, we observe the utilization of well-established methods that have stood the test of time. These include
the exchange of black-and-white text documents, the dissemination of physical copies of memorandums, and the
circulation of circulars. These conventional modes of communication, deeply rooted in established practices, continue
to hold their place in the contemporary workplace.
The synergy between traditional and social network-based communication methods is essential in navigating
the complexities of the modern workplace. By seamlessly integrating these approaches, organizations can harness the
strengths of both, creating a comprehensive communication framework. This framework not only preserves the

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formality and clarity associated with traditional communication but also leverages the dynamism and immediacy of
social networks.
Scholarly literature supports the idea that this amalgamation of communication channels is beneficial. A review
by Garcia and Smith (2018) underscores how traditional and digital communication strategies can coexist effectively,
facilitating both formal and informal interactions within the workplace. Similarly, Watson et al. (2019) emphasize the
significance of adapting to modern communication trends while respecting the enduring value of traditional modes.
As organizations continually adapt to evolving communication paradigms, the incorporation of both traditional
and social network-based communication channels becomes paramount. This duality empowers employees to select the
most appropriate method for conveying messages, ensuring that information flows efficiently and effectively, all while
maintaining a harmonious and productive work environment.
The fusion of traditional and social network-based communication represents a strategic approach to promote
effective workplace communication. It bridges the gap between conventional and contemporary methods,
accommodating the diverse needs of organizations and their employees. Grounded in scholarly insights, this approach
recognizes that effective communication is not about choosing one over the other but about harnessing the collective
strength of both paradigms to foster a thriving workplace. The participants state the following examples:

"It is better to have our own copy. They should not solely rely on social networks to make the guidelines clear from
our perspective." – (P1)

"In addition to social networks, I believe school leaders should provide hard copies of documents. Even if
announcements have been made on our Facebook Messenger, having our own copy ensures we fully understand it. It's
more organized than relying solely on Facebook Messenger; it's different when we have a physical copy." – (P2)

"We should strike a balance and have physical copies! Facebook Messenger is too informal. I think for effective
communication, it should be printed. Does that make sense? It's better that way." – (P3)

Communication technology, in the workplace, has elicited both praise and criticism, reflecting its dual nature.
When employed judiciously and thoughtfully, it can serve as a pivotal component in enhancing workplace
communication. However, amidst the proliferation of communication through Social Networks and digital platforms, it
remains imperative to acknowledge the enduring efficacy of traditional modes of communication, such as black-and-
white documents like memorandums, circulars, letters, and physical mails.
The seamless integration of Social Networks into information dissemination has undoubtedly reshaped the way we
communicate within organizational settings. Yet, even in the era of digital connectivity, there is a compelling argument
for the continued importance of traditional communication methods. Black-and-white documents, for instance, lend a
sense of formality and clarity to official communications, ensuring that critical information is presented in a concise and
easily digestible format.
Moreover, these conventional methods of communication carry historical weight and are often deeply
entrenched in established organizational practices. Their reliability and permanence make them an indispensable tool in
conveying crucial messages, policies, and directives. In this context, traditional documents such as memorandums and
circulars serve as a timeless means of transmitting essential information.
Concurrently, informal communication channels within Social Networks, such as Facebook Pages and group
chats, have carved out a niche in fostering workplace interactions. These platforms facilitate quick exchanges, enabling
colleagues to connect, collaborate, and share information seamlessly. Nevertheless, it is paramount to exercise
moderation and discretion in the use of informal communication channels to maintain a productive and professional
work environment.
Beyond their primary function of information dissemination, informal communication platforms serve
secondary objectives. They facilitate the formation of social connections, the building of organizational culture, the
establishment of trust, and the discovery of common ground among employees. These outcomes contribute to a more
cohesive and harmonious workplace, where individuals feel not only informed but also connected and engaged.
In sum, communication technology, when harnessed effectively, holds the potential to elevate workplace
communication to new heights. The coexistence of traditional communication methods and digital platforms, each with
its strengths and purposes, ensures that organizations can adapt to the diverse needs of their workforce. It is through this
balanced integration that workplaces can thrive, fostering clear communication, productive interactions, and a positive
organizational culture.

Limitations

The research undertaken in this study primarily centered on the integration of Social Networks as a tool for information
dissemination within the workplace, with a particular emphasis on delineating the associated challenges and
consequences. It is important to note that the scope of this study was relatively focused, concentrating on a limited

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Navigating Educational Management Challenges: A Case Study of Grapevine Communication Via Social Networks

sample size comprising three participants drawn from the high school department. These participants were chosen to
represent a cross-section of a medium-sized Basic Education Schools population.
The selection of this specific focus and sample size was a deliberate choice aimed at providing an in-depth
exploration of the phenomenon within a manageable context. However, the study acknowledges its limitations,
stemming from its narrow focus and relatively small participant pool. Consequently, the findings may not be
generalizable to a broader population or context.
In the light of these considerations, it is recommended that future researchers consider conducting more
comprehensive investigations. These investigations could encompass both qualitative and quantitative research
methodologies to offer a more holistic understanding of the effects associated with the integration of Social Networks
as a tool for information dissemination within the school environment. Qualitative research can provide valuable insights
into the nuanced experiences and perceptions of participants, while quantitative research can yield statistical data that
allows for broader generalizations.
Furthermore, future research endeavours might seek to broaden the scope of participants to encompass a more
diverse array of stakeholders, such as administrators, teachers, parents, and students, across different educational
institutions and levels. By doing so, researchers can gain a more comprehensive understanding of the implications,
challenges, and benefits associated with the integration of Social Networks in educational settings.
In summary, while the present study has shed light on the integration of Social Networks for information
dissemination within a specific context, it serves as a stepping stone for future investigations. The call for more extensive
research, encompassing a wider range of methodologies and participants, is essential to construct a richer and more
nuanced understanding of this evolving landscape in educational communication. This approach will undoubtedly
contribute to the development of informed strategies and best practices for harnessing Social Networks in the services
of educational institutions.

Conclusions

From the findings, Social Networks as a tool for information dissemination is effective because teachers can receive the
message immediately and collaborate and implement the command from the school managers as soon as possible.
However, there are challenges, such as miscommunication due to grapevine communication, a misinterpretation that
can lead to conflicts and chaos, and late awareness of information because of internet connection issues. It is also stressed
in the findings that the traditional way of communication is still needed, such as black-and-white documents like
memorandums, circulars, letters, and mail. These practices and challenges in communication are one of the major
concerns in the workplace, specifically in the educational setting. Creating and maintaining a positive work environment
is what means effective workplace communication. Communication can be formal, informal, modern, traditional, or go
together as long as the communication is accessible and transparent. Moreover, within an organization, it is vital to
develop a healthy and beneficial communication process.

Contributions of Authors

The author of this study is the sole contributor to the entire research process, including data collection, analysis, and
the development of this work. The author and the Saint Louis College School of Advanced Studies have reviewed and
approved the final version of the study.

Funding

This research project was conducted without direct financial support from any external funding agency or specific grant.
The study was entirely self-funded by the researcher. All costs associated with data collection, analysis, and publication
were personally covered. This funding arrangement underscores the independent and impartial nature of this research,
ensuring that the findings and conclusions presented herein are free from any potential conflicts of interest or external
influence. The researcher acknowledges their dedication and commitment to unbiased and rigorous scientific
investigation, which remains a fundamental principle of this research endeavor.

Conflict of Interests

The author declare that there is no conflict of interest associated with this research study.

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Acknowledgment

Sincere gratitude and heartfelt thanks are extended to the people listed who have assisted and contributed to the
completion of this study possible:
To Mr. Danilo D. Romero, Saint Louis College – BEdS Principal, for his unceasing support and approval of
my study to conduct interview to the three teachers in the high school, and for his immediate guidance all throughout
my study.
To the three teachers in the high school, for their generous participation and time to share their perspectives
during the interview.
To my friends and colleagues, for their steadfast guidance throughout my graduate school journey, and for their
moral and spiritual support especially during the difficult times.
Special thanks to Mr. Ezra Jair W. Busaing, Ms. Jolina May Viloria, Mrs. Jhanel Laigo, Ms. Angelica Mandap,
Ms. Angelica Joy Marzo, Ms. Melissa Mhae Cortez, Ms. Jean Marie Resurreccion, and the High School Religious
Education Faculty for directly helping and pushing me to continue & practice excellence amidst the difficulty of this
pandemic and for the positive impact on my personal growth in the successful completion of my thesis.
To my dear parents, family and loved ones, for their unconditional, unequivocal, and loving support in this
academic endeavour to finish successfully my thesis despite of this COVID-19 pandemic.
To all people who have supported and guided me directly and indirectly to finish this study.
Lastly, to Almighty God, the true source of my wisdom, for guiding me during the ups and downs of my
academic journey. I offer this joy and success to Him because I will never attain this success without His unceasing love
and guide throughout my earthly journey.

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