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SECOND
EDITION
‘Skills for Success
SPECIAL EDITION
LISTENING AND SPEAKING
Teacher's Handbook
OXFORD
UNIVERSITY PRESSListening and Speaking 3
Unit 1 Student Book Answer Key
Activity C, p.7
1. F First impressions tell only oart of
the story.
27
3. F Our first impressions dan't give us
an accurate picture of the whole
person.
4.7
Activity D, pp. 7-8
lee
ze
3.8
aa
5. D
Activity E, p. 8
211. ta stranger behaves rudely, you
may assume he isn’t intelligent.
3. People make more excuses for their
own bad behavior.
Activity H, p.9
1. sample
2. errors
3. assume
4. briefly
5. behavior
6. forman impression
7. negative
8. trait
9. positive
10. encounter
SAY WHAT YOU THINK
‘Say What You Think, p.9
Answers will vary. Possible answers:
1. Yes, have met people who were
very friendly when | first met them,
and they still are. / No, sometimes
people may be nervous when
meeting someone the first time and
behave differently than they usually
do.
Q: Skills for Success
Second Edition
2. Yes, | know someone who was quiet
and unfriendly when | first met her.
After | got to know her, | realized
that she is just shy.
USTENING SKILL
Activity A, p. 10
1. Iwasa positive first impression.
The speaker was hoping to see Lee
again.
2. Yes, the speaker likes Lee and
invited him to sit and have lunch
together.
Activity €, p. 10
Answers will vary.
LISTENING 2
PREVIEW THE LISTENING
Activity A, p. 11
Answers will vary.
WORK WITH THE LISTENING
Activity A, pp. 11-42
Topic: Malcolm Gladwell’s Blink
Main idea: Gladwell thinks first
impressions are usually reliable.
Example: Two ways we make decisions
1. slowly and carefully with our
conscious minds
2. quickly, or unconsciousty
Research on accurate first impressions
Students watched videos of ateacherin
classroom, could tell how effective
they would be
People could look at astudent’s
bedroom and learn about his or her
sharacter
Examples of decision-making
‘Careful: buying a. pot fora kitchen |
‘Snap: a.coach selecting players fora
soccer teamListening and Speaking 3
Unit 1 Student Book Answer Key
Activi
Main ideas
First impressions are
reliable.
Examples or details
the expert knowing
the artifact was,
fake
knowing how
effective a teacher
would be
choosing a pot for
the kitchen.
Unconscious
decisions are quick,
Conscious decisions
describing someone's
character
Fecognizing a fake
artifact
a | judging ateacher’s | 2
effectiveness
a | adifficuitdecision [5
with lots of
information
Activity E, p. 13
Answers may vary.
o
cenenacen
9.
Activity F, p. 14
Answers may vary.
1. think before making a snap
judgment
2. convince yourself that the opposite
of your first impression is true
3. don’t always trust your instincts
4. write down your first impressions
Q: Skills for Success
Second Edition
5. don’t make assumptions
Activity G, pp. 14-15
1.
eeyaveun
eonrneeoone
10.
SAY WHAT YOU TIHNK
Activity A, p. 15
Answers will vary. Possible answers:
1. Yes, Ithink it's best to trust your
instinct for difficult decisions. / No,
there are some difficult decisions
that require a lot of thought, such as
taking a new job.
2. Yes, I think our first impressions
provide us with accurate
information. / No, | think that first
impressions can be misleading.
Activity B, p. 15
Answers will vary.
VOCABULARY SKILL
Activity A, p. 16
1. -acy, noun, accurate
tion, noun, assume
“ly, adverb, conscious
-tion, noun, predict
wy, adverb, effective
~ive, adjective, instinct
7. -tion, noun, select
Activity C, p. 17
1. selection
2. Accuracy
3. assumptions
ay aenListening and Speaking 3
Unit 1 Student Book Answer Key
predictions
effectively
instinctive
consciously
sow
GRAMMAR
Activity A, pp. 18-19
1. Idon't often make snap judgments.
2. Huda doesn’t think first impressions
about teachers are usually accurate.
3. Sarah didn’t trust her instincts when
meeting new people.
4. When Waleed buys something, he
usually doesn’t think about it fora
long time.
5. Jomana isn’t working hard this
week.
6. Ihaven’t formed a positive
impression of that company.
Activity 8, p. 19
1, Have you made many incorrect
assumptions because of how
someone looked?
2. Do you like talking to new people on
the phone?
3. 1 Ross living with people he met last
year?
4. Did Hatem make lots of friends at
school?
5. Did the experts realize the artifact
was a fake?
6. Has Jamal selected his library books
already?
PRONUNCIATION
Activity A, p. 20
1. Who js your favorite author?
2. Where did you go.on your last
vacation?
3. Maryis going to the store.
4. Jack is gone already
Q: Skills for Success
Second Edition
We have usually eaten by 6:00.
6. What gid you do after class
yesterday?
7. The girls have been here before.
SPEAKING SKILL
Activity A, p. 21
1. How about you?
2. What do you think?
3. You know?
Activity B, p. 22
Answers will vary.
UNIT ASSIGNMENT
CONSIDER THE IDEAS
Consider the Ideas, iQ Online Resource
Answers will vary.
PREPARE AND SPEAK
Activity A, iQ Online Resource
Answers will vary.
Activity B, iQ Online Resource
Answers will vary.
Activity C, iQ Online Resource
Answers will vary.Listening and Speaking 3
Unit 2 Student Book Answer Key
The QClassroom
Activity A, p.24
1. Answers will vary. Possible answers:
Students may mention that food is,
simply fuel for the body, or they
may say that it is a way to enjoy life,
comfort themselves, or spend time
with friends.
2. Students may think that food that
tastes good is high in fat or has a lot
of sugar.
3. Students may notice that the older
man is smiling, and the children
seem very interested in what is
cooking. This suggests that they
b. Eating healthy food is
Q: Skills for Success
Second Edition
Answers may vary. Possible answers:
cheese:B
coffee: B
dark chocolate: G
milk chocolate: B
red meat: B
soda: B
tea:G
white meat: G
WORK WITH THE LISTENING
Activity A, p. 27
Answers will vary. Possible answers:
Food or drink: red meat
Notes: Not bad unless you eat too
much. Leads to healthy bones and skin.
Activity B, p27
Better
for you
important.
[Sout | [aenemerte —|
healthy and tastes good | 2.whitemeat |x |
Marcus | d. Food that tastes good makes [3.cheese | i
people happy.
Yuna ¢. Good nutrition makes people
healthy. 6. soda
7. milk
PREVIEW THE UNIT chocolate
Activity A, iQ Online Resource
Sweet: ice cream, bananas,
pineapple
Sour: grapefruit, lemon, pickle
Salty: potato chips
Bitter: coffee, radishes, parsley
Umami: chicken, nuts
Activity B, iQ Online Resource
Answers will vary.
Activity C, 1Q Online Resource
Answers will vary.
LUSTENING 1
PREVIEW THE LISTENING
Activity A, p. 26
eu. |_|
chocolate
Activity C, pp. 27-28
Le
2
a
4
5.
6.
Me
8.
9.
Activity D, pp. 28-29
seonecen
AK-SListening and Speaking 3
Unit 1 Student Book Answer Key
The Q Classroom
Activity A, p.2
1. Answers will vary. Possible answers:
Students may mention physical
appearance, clothing, or voice as
things they first notice.
2. Students may think first impressions
are important because they may not
have the opportunity to correct a
negative first impression. / Some
students think first impressions are
not important because a person's
true character will be revealed
eventually.
3. Answers will vary.
Activity 8, p.2
Answers may vary. Possible answers:
1. The students think that first
impressions are not always accurate,
J agree with the students. Mood,
looks, and other factors, can all
influence my first impression of
someone but | may change my mind
about a person over time.
2. Being polite, bringing a gift, and
shaking hands are all ways someone
could give a good impression. Being
rude, speaking too loudly, and
having poor table manners are all
ways to give a bad impression.
PREVIEW THE UNIT
Activity A, iQ Online Resource
LN
20N
2A
4N
5. N
6. N
7A
8. N
Q; Skills for Success
Second Edition
Activity B, iQ Online Resource
Answers will vary.
Activity C, iQ Online Resource
Answers will vary.
NOTE-TAKING SKILL
Activity A, pp. 4-5
1, The topic Is making a good first
impression.
2. One way to make a good impression
isto listen, Another way to make a
00d impression is to use body
language effectively.
3. Show interest and ask questions.
‘Show you are paying attention by
leaning in, making eye contact, and
using facial expressions.
LISTENING 1
PREVIEW THE LISTENING
Activity A, p. 6
Answers will vary.
WORK WITH THE LISTENING
Activity A, pp. 6-7
Topic: How we form first impressions
Example: Waiting in line at a coffee
shop
Main idea: Impressions of others
Detail(s)
First mistake: Thinking a small sample of
behavior shows a person's true
personality
Second mistake: |Eour first impression
of someone is positive (negative). we
think all of th son's trai
Main idea: When we view our own
snot our personality; it’s the
SSListening and Speaking 3
Unit 2 Student Book Answer Key
1. Tif you know the effects of food and
drink on your body, you can enjoy
good health.
2. TDr. AlDosari says this is
information we all know.
3. _F Red meat isn’t good for you if you
eat too much of it.
4. F it's better to avoid drinking coffee
after lunch.
5. T Dr. Al Dosari says it’s OK to eat any
food you want as long as your diet is
balanced.
Activity F, p. 29
1. diet
consume
relyon
calories
mood
spicy
wise
mix
. concentrate
10. balanced
PeNanawn
‘SAY WHAT YOU THINK
‘Say What You Think, p. 30
Answers will vary. Possible answers:
1. Yes, I think it’s important to eata
balanced diet. / No, I think her diet
suggestions are too strict.
2. Yes, people should just eat what
they like and worry less about
“eating right.” / No, nutrition is very
important to maintain good health.
3. Yes, what you eat affects how you
will feel and behave. / No, food does
not have that much effect on your
body.
LISTENING SKILL
Activity A, p. 31
Q: Skills for Success
Second Edition
1. Since Dr. Al Dosariis a nutrition
expert, Hamad interviewed him on
his radio show.
2. Eating a lot of cheese isn’t good
pecause of the large amaunt of salt.
3. Because Hamad stopped drinking
soda, he feels much healthier now,
4. Hamad also wants to lose weight, so.
he’s following Dr. Al Dosari's
suggestions.
Activity B, p. 31
Cause Effect
—> | cating turkey
contains a natural sanactually
substancewhich shangevour
makes us feel —
calm,
2. Cheese has > |Ediitssood for
calcium, yourteeth,
Effect Cause
3. Coffee gives | <— the
| you energy fiein
4.The caloriesin |< | kincd they have
soda are what we no nutrition at
call “empty” al
calories
Activity €, p. 32
Answers will vary.
NOTE-TAKING SKILL
Activity A, p. 32
Fast food is more popular in Saudi
Arabia today than ever before.
our busy lifestyle, people don’t always have
time to cook their awn meals. It may be
more expensive than cooking for yourself,
but every day millions of us choose a pizza
or take-out instead of a home-cooked meal.
The downside is that although fast food is
quick and easy, it is expensive, it can be
bad for our wallets, What's more, itis bad
for our health, too, [ad a lot of fast foodListening and Speaking 3
Unit 2 Student Book Answer Key
contains high levels of sugar and salt. Also,
it is easy to eat too much’ special
promotions that encourage us to buy more
than we need ,we
need to start making healthier food choices.
Activity B, p. 33
Cause Effect
1. Busy lifestyle don’t have time to
| cook
2. itis expensive san be bad for our
eel
3. contains high levels | bad for health
| ofsugar and salt
4. special promotions | eat too much
encourage us to buy
more food than we
Losed
LISTENING 2
PREVIEW THE LISTENING
Activity A, p. 33
Answers will vary.
WORK WITH THE LISTENING
Activity A, p. 34
Stuart
loves chocolate this is his
volunteers easy to
find
tries to eat
has to keep up travels alot
with latest trer
all taste different
keep cheeses fora
Jong time
need to
has to decide when
convenient to live
Q: Skills for Success
Second Edition
just outside Paris
must develop new
oducts
people like to try
Lnewflavers
Enrique
Cause
sense of taste best
in mornings
people pay alot
for coffee
tastes up to 100
coffees
lives in downtown
Angel
Activity B, p. 35
LT
2. F Stuart started the job six years
aga.
3. F Stuart visits the dentist every six
months.
4. F Marie loves strong-smetling
cheeses.
es
67
Activity C, p. 35
1. manager
2. does not have
3. importing
4. quality
5. contacts suppliers
Activity D, p. 35
1. Stuartis a chocolate taster for a big
department store, He has a degree
in nutrition. He trains staff, visits
factories, and deals with suppliers.
He has worked in his current job for
six years. He likes to keep fit and eat
healthily.
2. Marie is a cheese buyer for a large
supermarket. On a taste day, she
checks the flavor, texture, and smell
of up to 12 different cheeses. She
especially likes strong-smeliing
walks to workListening and Speaking 3
Unit 2 Student Book Answer Key
cheeses. She never gets tired of her
job.
3. Enrique works as a head coffee
taster. He checks the quality of
coffee, its smell and taste, and how
sweet or bitter it is. He loves his job.
To him, trying to tell the differences
between different coffees can be
bard.
Activity E, p. 36
La
ge PN av eeD
Se oid shar 8 8 8
0.
SAY WHAT YOU THINK
Activity A, p.37
Answers will vary. Possible answers
1. Cheese, because | love salty flavors.
2. Yes, I would love to eat all day. / No,
| would gain too much weight.
Activity B, p. 37
Answers will vary. Possible answers:
1. They lack self-control
They eat because they are
depressed,
They eat because they are bored.
They don't recognize hunger vs.
thirst.
2. Yes, but it might take time to
become more familiar with when
you are truly hungry and when you
are not.
Activity D, p. 37
Answers will vary.
Q: Skills for Success
Second Edition
VOCABULARY SKILL
Activity A, p. 38
1. a soft drink
2. junk food
3. ajuicy steak
4. abalanced diet
5. a quick snack
Activity B, p. 38
1. ajuicy steak
2. abalanced diet
3. asoft drink
4. junk food
5. a quick snack
Activity C, p. 39
i, a
b
>
a
>
Pee
GRAMMAR
Activity A, p. 41.
1, many
enough
too many
much
not enough
6. toomuch
Activity B, p. 42
Answers will vary
weus
PRONUNCIATION
Activity A, p. 43
1. We /j/ all eat things we know we
shouldn’t.
2. “Empty” calories have no nutritional
value /w/ at all.
3. I can’t drink coffee, but tea /j/ is
fine.
4. Cheese has calcium, so /w/ it’s good
for your teeth.
5. Sometimes in the /j/ evening I'm
too tired to cook.Listening and Speaking 3
Unit 3 Student Book Answer Key
The Q Classroom
Activity A, p46
Answers will vary. Possible answers:
1. Students may mention changes in
their personal or professional lives,
which may have affected them
positively or negatively.
2. Students may wish to change
nothing or a variety of personal or
professional things.
3. The truck Is moving a house. Maybe
the owners are moving, but do not
want to give up their home. | think it
would be exciting to move my house
somewhere else, but |am not sure t
would do it.
Activity B, p. 46
Answers may vary. Possible answers:
1. Yes, lagree. | think that changes
have a good and a bad side.
Sometimes a change may seem bad,
but end up being a good thing. For
example, losing a job might be a
good thing if it results in getting 3
better job.
2. Atfirst, Iwas nervous about
beginning my course. But now, | am
learning a lot.
PREVIEW THE UNIT
Activity A, iQ Online Resource
Answers will wary.
Activity B, iQ. Online Resource
Answers will vary.
NOTE-TAKING SKILL
Activity A, p48
The Internet has profoundly changed
the way we live. Uniike traditional mail,
we.can communicate instantly with
beople anywhere in the world. We can
‘keep in touch with family and friends.
Companies can promote their products
Q: Skills for Success
Second Editian
and services 24 hours a day via
wepsites, We can also find information
on almost any topic and access a wide
games watch movies etc However]
hat steals your personal information|
Not everyone welcomes the changes
that the Internet has brought
Activity B, p. 48
Advantages | Disadvantages
communicate harm relationships
instantly with
people anywhere In
the world
promote products
24hours a day
spam, viruses,
spyware
find information on
almost any topic
access a wide range
of entertainment
USTENING 1
PREVIEW THE LISTENING
Activity A, p. 49
Answers will vary.
WORK WITH THE LISTENING
Ac 50
Life as a city trader
Advantages | __ Disadvantages
very well paid stress made him
sick
has a lot of nice never home
thingsListening and Speaking 3
Unit 3 Student Book Answer Key
not as many nice
things
Activity C, pp. 50-51
La
b
a
4a
5. b
Activity D, pp. 51
LT
2. F After finishing work as a city
trader, he decided to travel before
looking for a new career.
3. F He was unemployed for eight
months.
4. F He took the first job he was
otfered.
5. T
Activity F, pp. 51-52
£
PP Pe SP M+
Samosa -aatn
10.
SAY WHAT YOU THINK
Say What You Think, p. 52
1. Answers will vary. Possible answers:
He learned that there are more
important things in life than earning
a lot of money. This will last because
his family and friends are more
Q: Skills for Success
Second Edition
important to him. / This will not last
because Gary will eventually want to
have a lot of money again.
2. The sense of power and the ability
to buy a lot of things.
3. Yes, because | am very flexible. / No,
because | would be used to having a
lot of money and status.
USTENING SKILL
Activity A, p. 53
a 4
b. 1
a5
a3
2
Activity B, p. 53
Answers will vary.
USTENING2
PREVIEW THE LISTENING
Activity A, p. 54
Answers will vary.
WORK WITH THE LISTENING
Activity A, p. 54
Reasons for going undercover
need to experience something firsthand
founderstand it
a good way to find out what's really
soingon
can write about experiences from 3
more informed point of view
Activity B, pp. 34-55
a2 iT
2. F Ehrenreich found that it was very
difficult to cope financially.
T
4. F Ehrenreich found that life can be
difficult for people at all levels.
aa
»
AK-11Listening and Speaking 3
Unit 3 Student Book Answer Key
6. F Ehrenreich Jearned more than she
expected by going undercover as a
reporter.
Activity, pp. 55-56
La
NPP wy
eoegann
8.
Activity D, p. 56
Answers willl vary.
Activity E, pp. 56-57
la
Be Pray aeLS
Saha nk Mein
0.
SAY WHAT YOU THINK
Activity A, p.58
Answers will vary. Possible answers:
1. Itexposed a lot of truths about low-
paying jobs that people did not
know,
2. Aperson needs to be able to
completely change his or her
lifestyle. | would not like to do this
because | don’t like change. /1
would like to do this because it
would be very interesting.
3. I think it is very difficult for someone
to change careers. / | think it isnot
that difficult to switch careers.
4. Challenges: You will have to start
over and learn many new skills
Q: Skills for Success
Second Edition
Benefits: It might be easier to switch
careers if you are going to try
something that you enjoy doing.
Activity B, p. 58
1. Answers will vary. Possible answers:
Similarities: Both Gary and Barbara
experienced dramatic changes in
their lives. Differences: Gary learned
@ lot about himself. Barbara’s life
became harder.
2. Answers will vary.
VOCABULARY SKILL
Activity A, p. 60
1. become/make different
2. replace
3. bus/train/plane
4. clothes
5. money
Activity B, p. 61
Answers will vary. Boxes may contain
the shortcuts produce, perform, cause
to happen, force, money, be suitable,
give sameone ajob, or reach.
GRAMMAR
Activity A, pp. 63
aren't you
does he
didn’t they
isn’t it
shouldn't she
do they
didn’t she
8. canwe
Activity B, p. 63
1. doyou
2. have you
3. areyou
Answers to 46 will vary.
NoayeuneListening and Speaking 3
Unit 3 Student Book Answer Key
PRONUNCIATION
Activity A, p. 64
Rise | Fall
1. You've never been to Europe, | M1
have you?
2. Julie and Frank just had
baby, didn’t they?
3. You’renotlookingforanew | HJ
job, are you?
4. James is retiring next year, Oo
isn’t he?
5. Kieron moved to New York
last year, didn’t he’
6. The new housing project was
Lapproved, wasn’t it?
Activity B, p. 65
Knows — | Doesn't
the know the
answer __| answer
1. You've tried a
horseback riding,
haven't you?
2. Adapting toa a uy
new job can be
hard, can’t it?
3. You wouldn't like
ta live in New York,
would you?
4. You're not afraid
of change, are you?
5. Travel is exciting,
isn’t it?
6. You don’t want
to work for
ourself, do
ju?
SPEAKING SKILL
Activity A, pp. 66
1. Why do you say that?
2. Because
3. first of all
Q: Skills for Success
Second Edition
4. Anotherreasonis
5. Also
UNIT ASSIGNMENT
CONSIDER THE IDEAS
Consider the Ideas, iQ Online Resource
Answers will vary.
PREPARE AND SPEAK
Activity A, iQ Online Resource
Answers will vary.
Activity B, iQ Online Resource
Answers will vary.
Activity C, iQ Online Resource
Answers will varyListening and Speaking 3
Unit 4 Student Book Answer Key
The Q Classroom
Activity A, p. 68
Answers will vary. Possible answers:
1. Students may share details about
commercials they have seen.
2. Students may share experiences
with buying things on the Internet or
explain why they prefer to make
their purchases in stores.
3. Students will notice that the photo
shows a shoe store. The ad is
painted right on the store window.
Activity 8, p. 69
Answers may vary. Possible answers:
1. Yes, sometimes | buy familiar name
brands because | think they are
better. / No, I make my purchases
because of quality and price, not
based on ads or familiarity with
products.
2. Yes, lagree, especially for items that
require good quality. For example, |
wouldn't want to buy anything fram.
@ website I've never heard of
because it might not be trustworthy.
/ No, | don't care about a product's
brand orname recognition. | look
for quality and price.
PREVIEW THE UNIT
Activity A, iQ Online Resource
Answers will vary.
Activity 8, iQ Online Resource
Answers will vary.
LISTENING 1
PREVIEW THE LISTENING
Activity A, p. 70
Answers will vary.
‘WORK WITH THE LISTENING
Acti A, p.70
[Notes
Adverti
Q: Skills for Success
Second Edition
technique
a.Emotional | people relate emotionally
appeal ‘or based on feelings, such
as fear.
b. Association | making link between
of ideas roducts and ideas
¢, Bandwagon | everyone buying, so we
should, too
@. Repetition | repeating logos, or
product names over and
over
e. Humor grab attention because
they are funni
Activity B, p. 71
1d
2a
3b
ae
5.6
Technique Description of technique
a.Emotional | 8. focuses on feelings or
appeal emotions
b. Association | 6. links the product with
of ideas positive ideas
¢. Bandwagon | 7. claims the product is
very popular
@. Repetition | 9. gives key information
over and over again
e. Humor 10, makes people laugh
Activity C, p. 71
iT
2. F Seattle Security specializes in
Jocks.
3. F Robertson's Black is a chocolate
bar made in California with Swiss
chocolate,
+
F Abdul Aquarium opens at 10:00
am,
6. F The special offer at the Globe Grill
‘s forthe weekendonly.
7. F There is no charge for kids under 5
at the Globe Grill.
Pr
AK-14Listening and Speaking 3
Unit 2 Student Book Answer Key
6. Marie makes sure the cheese is
ready to go /w/ out on sale.
7. Stuart thinks the appearance of
chocolate can be // as important as
the taste.
8. Enrique thinks people pay /J/ alot
for coffee so they want to enjoy /j/
it
‘SPEAKING SKILL
Activity A, p44
Answers will vary.
Activity B, p. 44
Answers will vary.
UNIT ASSIGNMENT
CONSIDER THE IDEAS
Consider the Ideas, iQ Online Resource
Le
Py Pye
avacc
PREPARE AND SPEAK
Activity A, (Q Online Resource
Answers will vary.
Activity B, iQ Online Resource
Answers will vary,
Activity C, (Q Online Resource
Answers will vary.
Q: Skills for Success
Second EditionListening and Speaking 3
Unit 4 Student Book Answer Key
8. F There are three different colors of
Perfect Pens.
Activity D, p. 72
1, Answers will vary. Possible answers:
Students might choose emotional
appeal because people are
emotional about their families and
children, / Students might choose
association of ideas because people
associate children with positive
ideas.
2. Students might choose association
of ideas because men might
associate the fragrance with
attraction. / Students might choose
humor because an ad about
fragrances could be humorous.
3. Students might choose bandwagon
for cell phones because advertisers
will want consumers to think that
everyone must have the newest
smartphone. / Students might
choose association of ideas because
using the newest cell phone might
make a person look sophisticated or
tech-savvy.
Activity F, pp. 72-73
1
PN OV Pwr,
gen eoocane
SAY WHAT YOU THINK
‘Say What You Think, p. 73
Answers will vary. Possible answers:
1, | ike the humorous one because!
don’t take ads very seriously. / I like
the ad for locks because | think it is
Q: Skills for Success
Second Edition
interesting how the advertisers use
people’s emotions.
2. I think emotional appeal is very
effective, especially when it appeals
to people’s fears. /1 think humor is
very effective because I remember
these ads more.
3. I sawanad for a sporty car. It used
association of ideas to compare
riding in the car with extreme
sports. I didn’t think it was effective
because people don’t buy cars to do
extreme sports. If people want to
skateboard, they could buya
skateboard and save their money.
USTENING SKILL
Activity A, p. 73
1. fact
2. apinion
3. opinion
Activity B, p. 74
. opinion
fact
fact
opinion
opinion
fact
sehen
LISTENING 2
PREVIEW THE LISTENING
Activity A, p.74
Answers will vary.
WORK WITH THE LISTENING
Activity A, p. 75
1. Ramadan Is the biggest holiday of
the year, and it lasts for a month.
During Ramadan, people watch
twice as much TV as usual.
2. Food, soft drinks, clothing, jewelry,
electronics
Activity B, pp. 75-76
AK-ASListening and Speaking 3
Unit 4 Student Book Answer Key
le
lua
ic
40
sa
6c
Activity C, p. 76
Ramadan Is associated with family,
friends, sharing, and togetherness.
Advertisers use many ads with fa
scenes, people sharing tea and
exchanging presents. Also, many ads
show lanterns, dates, cannons, and the
crescent moon.
Activity D, p. 76
Integrated advertising includes all forms
of advertising; e.g., newspapers,
magazines, web advertising, social
media, cell phone ads, and TV. This is
effective because people see the ads in
many different places. One TV ad uses a
famous actor to advertise a travel
website. The actor's face appeared in
websites and in magazines advertising
the same website.
Activity E, p. 77
1. mark
2. competitor
peak
|. merchandising
take advantage of
edge
7. integrated
8. focus
9. humorous
10. fast
y
oyay
SAY WHAT YOU THINK
Activities A, p. 78
Answers will vary. Possible answers:
1. Yes, sometimes it seems the shows
break for commercials every few
minutes.
Q: Skills for Success
Second Edition
2. Yes, I might buy the product
because it associated itself with
Ramadan and other things | believe
in.
Activity B, p. 78
Answers will vary.
VOCABULARY SKILL
Activity A, p. 79
1. so big, colorful
2. same ads, over and over
3. the largest number of people watch
Ww
4. more aggressive, sell more
5. adsare everywhere
6. | couldn't stop thinking about it for
days
Activity B, p. 79
1. push
|. eye-catching
|. prime time
hype
catchy
. tedious
oyun
GRAMMAR
Activity A, pp. 80-81
1. don’t have to
2. don’t have to
can’t
|. should
- shouldn’t
wae
PRONUNCIATION
Activity A, p. 82
Rise | Fall
1. Do you spend a lot of money Oo
on advertising?
2. What do you think of that a
ad?
3. 1s that ad misleading?
4_ Does it have a special offer?
A}s/s] o] 8
oOo
5. Why is there so much hype
AK-16Listening and Speaking 3
Unit 5 Student Book Answer Key
The Q Classroom
Activity A, p. 88
Answers will vary. Possible answers:
1. Risks people can take include
physical, financial, or emotional
risks. Examples of physical risk
include sports and expeditions.
Examples of financial risk include
some investments and perhaps
education. Examples of emotional
risks include confronting someone.
2. Students will have different opinions
about where to draw the line on
taking risks.
3. The manis exploring a cave to look
at spiders. Students may say this is a
risk because the cave could be
dangerous to navigate, or the spider
could be poisonaus.
Activity B, p. 88
1. Social risks, for example, introducing
yourself to new people. Job risks, for
example, getting a new job.
2. To meet new people, make new
friends
PREVIEW THE UNIT
Activity A, iO Online Resource
Answers vary.
Activity B, iQ Online Resource
Answers vary.
NOTE-TAKING SKILL
Activity A, pp. 90-91
1. The speaker talks about giving up
soccer to take a kayaking class.
2. Some risks were losing her place on
the soccer team and giving up
something she knows how to play
for something she might not be
good at.
3. The speaker hopes to get some
exercise and meet new people,
Q: Skills for Success
2nd Edition, Special Edition
great exercise
learning a new skill
meeting new
soccer team
might be bad at
kayaking people
LISTENING 1
‘WORK WITH THE LISTENING
Activity A, p. 92
Answers will vary.
Author
John bought got a bigger
Grisham | 1,000 publisher,
copiesof | nowa best-
his own selling
book, sold | author
them out of
his car
Christopher | theirsmall | sold
Paolini and | family publishing
parents company | rights to
published | Knopf for
his book, — | $500,000
did
extensive
promotion
Brunonia | self- sold
Barry published | publishing
book, rights tor
promoted it | $2 million
to reading
groups
Amanda —_| published
Hocking _| e-bookListening and Speaking 3
‘Unit 4 Student Book Answer Key
these days?
Activity C, p. 83
1. Food ads are popular? question
2. Ads help to bring the world
together? question
3. The peak period starts at midnight.
statement
4. Some ads are really popular.
statement
5. Humorous ads are more effective?
question
6. More people watch TV in the
evening than the daytime.
statement
SPEAKING SKILL
Activity A, p. 84
1. Ifyou ask me
2. because
3. As farasi’mconcerned
4. For instance
5. Inmyopinion
Activity B, p. 84
Answers will vary.
NOTE-TAKING SKILL
Activity C, p. 86
Answers will vary.
UNIT ASSIGNMENT
‘CONSIDER THE IDEAS
Consider the Ideas, iQ Online Resource
Answers will vary.
PREPARE AND SPEAK
Activity A, iQ Online Resource
Answers will vary.
Activity 6, iQ Online Resource
Answers will vary.
Activity C, iQ Online Resource
Answers will vary.
ills for Success
Second Edition
AK-17Listening and Speaking 3
Unit 5 Student Book Answer Key
Q: Skills for Success.
2nd Edition, Special Edition
Activity D, p. 94
and marketin, Writer Type of | First What the
Gitar book publisher | writer did
sell rights to a big
takes a jot of time publisher
and energy make lots of
can't write money
another book | reacha wider
because of audience
busy schedule
Activity C, p. 93
1. T Fora tong time, publishing your
own book was a risk to your
reputation.
Support: It was embarrassing.
T Nowadays, publishers typically pay
authors a large advance and also pay
to promote the book.
Support: In the typical success story,
the publisher provides publicity and
a huge, or at least modest, advance.
F it’s hard to promote your own
book.
Support: Christopher Paolini spent
so much time and energy promoting
his book, he didn't have time to
write the second book. Brunonia
Barry wouldn't have done it if she
knew it would be so hard.
T Even when a person publishes his
or her own beok, a major publisher
may decide to buy it later.
Support: This happened with all the
authors in the Listening.
T Because e-books are inexpensive
to produce, they can be made
available to more people
Support: The e-book can expose
writers’ work toa much larger
audience
Activity F, p. 94
Answers will vary.
Activity G, p. 95
Z
Penanawn
financial
income
promote
funds
embarrass
expose
model
audience
threaten
10. publish
SAY WHAT YOU THINK
Say What You Think, p. 96
Answers will vary. Possible answers:
1. They wanted to publish their books,
but traditional publishing companies
weren't interested.
2. My dream of getting a degree anda
good job requires a financial risk
AK-19,