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    Marketing Plan Format

    Uploaded by

    Katrina Calderon
    This document outlines a destination marketing plan template for a town in Bulacan Province, Philippines. The plan aims to 1) ensure the destination is competitive and delivers a strong product for visitors, 2) create a framework for sustainable development, and 3) develop a well-managed sustainable visitor destination. The template includes sections for an executive summary, background, development objectives, situational analysis, product development strategies, marketing strategies, budget, and monitoring/evaluation. Regular monitoring and evaluation of the destination is considered important to understand competitiveness and performance over time.

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    Marketing Plan Format

    Uploaded by

    Katrina Calderon
    15 views2 pages
    This document outlines a destination marketing plan template for a town in Bulacan Province, Philippines. The plan aims to 1) ensure the destination is competitive and delivers a strong product for visitors, 2) create a framework for sustainable development, and 3) develop a well-managed sustainable visitor destination. The template includes sections for an executive summary, background, development objectives, situational analysis, product development strategies, marketing strategies, budget, and monitoring/evaluation. Regular monitoring and evaluation of the destination is considered important to understand competitiveness and performance over time.

    Original Description:

    Destination marketing plan format and what to do

    Original Title

    Marketing plan format

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    This document outlines a destination marketing plan template for a town in Bulacan Province, Philippines. The plan aims to 1) ensure the destination is competitive and delivers a strong product for visitors, 2) create a framework for sustainable development, and 3) develop a well-managed sustainable visitor destination. The template includes sections for an executive summary, background, development objectives, situational analysis, product development strategies, marketing strategies, budget, and monitoring/evaluation. Regular monitoring and evaluation of the destination is considered important to understand competitiveness and performance over time.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views2 pages

    Marketing Plan Format

    Uploaded by

    Katrina Calderon
    This document outlines a destination marketing plan template for a town in Bulacan Province, Philippines. The plan aims to 1) ensure the destination is competitive and delivers a strong product for visitors, 2) create a framework for sustainable development, and 3) develop a well-managed sustainable visitor destination. The template includes sections for an executive summary, background, development objectives, situational analysis, product development strategies, marketing strategies, budget, and monitoring/evaluation. Regular monitoring and evaluation of the destination is considered important to understand competitiveness and performance over time.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    DESTINATION MARKETING PLAN (DMP -BULACAN) FINAL OUTPUT

    (Choose any town within Bulacan province)

    Destination marketing is a marketing approach in the travel industry that


    involves promoting a specific location and its benefits.

    Objectives:
    1. To ensure the destination is competitive and delivers a strong product to
    satisfy visitors.
    2. It creates the framework and guidelines for sustainable development of
    the destination.
    3. Developing a well-managed, sustainable visitor destination.
    4. It is an ongoing process that requires destinations to plan and considers
    the social, economic, cultural, and environmental risks and opportunities.
    5. It must have a specific or clearly defined target, a way to measure your
    performance, and a result to aspire.

    SMART Goals in Marketing?


    S-pecific
    M-easurable
    A-chievable
    R-ealistic/relevant, and
    T-imely. For a goal to be SMART,

    FORMAT (DMP-BULACAN)

    I. Executive Summary - should be clear and concise (typically one to two


    pages long) and present the main points. It provides an overview of the
    information and objectives. The executive summary stands alone from
    the content it summarizes, and should include the essential information,
    the recommendations, the findings, and the conclusion of the more
    extensive document.
    II. Background of the Destination
    III. Development Objectives
    IV. Situational Analysis - involves analyzing and understanding the
    environment in which a tourism destination operates. The aim is to
    assist destination managers in identifying key factors that will
    influence how a destination is developed, marketed, and managed over
    time. (SWOT)
    V. Product Development Strategies -identify a market need,
    conceptualizing a solution (e.g., development of tourism resources such
    as natural, cultural, and man-made tourist sites; festivals or events;
    cuisines, tourism infrastructure and connectivity)
    VI. Marketing Strategies - create a unique customer experience
    (includes target market/s and creative handle) – with emphasis on
    digital marketing.
    VII. Budget Plan - The estimated budget to implement the entire Plan.
    VIII. Monitoring and Evaluation

    Destination Monitoring is described as a ‘routine and regular and activity of


    measuring the destination using preset indicators. The process helps in
    understanding the competitive position of the destination along with its
    performance.

    Destination Evaluation is measuring the overall attractiveness of destination.


    Attractiveness territory in relation to decision-making in tourism visitors about the
    destination of their travel and stay.

    Destination Monitoring and Evaluation - is considered as one of the most


    complicated activities in tourism because of the involvement of number of
    elements in it. And every destination needs to be evaluated on different parameters.
    As a strong dependency is visible therefore it is essential to monitor and evaluate
    the destination in a careful manner and establishing alignment with social,
    environmental wellbeing and to enhance destination.

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