Module 2
Module 2
DEPARTMENT OF EDUCATION
Region I
Division of Ilocos Sur
11
ORAL COMMUNICATION IN CONTEXT
LESSON TITLE:
Models of Communication
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You are about to experience this learning kit number 3 which is focused on the
Models of Communication. You have to understand the sequence of your lessons, for this
one is linked to the previous and succeeding topics. From the nature and process, especially
the elements should be reviewed to fully understand the lesson.
Please take note that all the activities should be answered in your Activity Notebook.
Do not write anything in this learning kit.
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Going back to the elements of communication, the
activity links to the new lesson – the MODELS OF
COMMUNICATION. Hence, accomplish this primary activity to
have a clearer interpretation of the new lesson. Are you
ready? You may start.
When you hear the word “model”, what comes first to your mind? You may
define it differently, but for this time, you are about to explore the various models of
communication. Model consists of a sender, a message, a channel where the
message travels, noise or interference and a receiver.
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There are three general types of communication models in which all other
communication models are mostly categorized.
https://pressbooks.bccampus.ca/professionalcomms/chapter/3-2-the-communication-
process-communication-in-the-real-world-an-introduction-to-communication-studies/
Figure 1. The Linear Model of Communication
For example, think of how a radio message is sent from a person in the
radio studio to you listening in your car. The sender is the radio announcer
who encodes a verbal message that is transmitted by a radio tower through
electromagnetic waves (the channel) and eventually reaches your (the
receiver’s) ears via an antenna and speakers in order to be decoded. The
radio announcer doesn’t really know if you receive their message or not, but if
the equipment is working and the channel is free of static, then there is a good
chance that the message was successfully received.
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Different models that follow linear model of communication are:
A. Shannon-Weaver
Source:http://2012books.lardbucket.org/books/an-introduction-to-organizational-
communication/section_06/20ed98da45a6e49b18ecd2272e8d223b.jpg
Figure 1.1. Shannon-Weaver Model of Communication
1. Sender/Source: This is the person who originates the message. For example, it
may be your boss, who wants to tell you about a deadline for an upcoming
project.
2. Encoder/Transmitter: The encoder involves the way the message is transmitted,
such as through sound waves, electrical impulses or binary data. If your boss
sends you an email to tell you about the deadline for the project, the encoding
is the binary data that the computer uses to move the message.
3. Channel: The channel in the Shannon-Weaver Model is the device used to
convey the message. In our workplace example above, the channel is email-
based through a computer. It may also be via another option such as a
telephone call or chat on messenger.
4. Decoder: Decoding reverses the work that encoding did to get the message
delivered. If an email is encoded into binary data at the sender's computer, it is
decoded into the intent of the message at the receiver's computer.
5. Receiver: The receiver is the recipient of the message as intended by the sender.
This is the person to whom the sender was trying to communicate. The receiver
must have the technology available to receive the message the way the sender
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has delivered it. For example, if your boss emails you, but you don't have a
computer, the message will be lost.
6. Noise: Noise is interesting because it can be physical or even psychological. If
you've ever tried to participate in a telephone call in a football stadium, you
know that the noise around you makes it almost impossible to hear correctly
what the person is saying. But noise can also be something different. It may be
that you're distracted by something going on at home and you don't fully pay
attention to the message, or you could have had a bad experience with the
sender, which clouds your perception of what he or she is trying to say.
B. Aristotle’s Model
Source:https://www.communicationtheory.org/aristotle%E2%80%99s-communication-model/
Figure 1.2. Aristotle’s Model of Communication
The speaker must organize the speech beforehand, according to the target
audience and situation (occasion). The speech must be prepared so that the
audience be persuaded or influenced from the speech.
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C. Berlo’s S-M-C-R Model
Source: https://www.businesstopia.net/communication/berlo-model-communication
Figure 1.3. Berlo’s Model of Communication
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sender and receiver and generate meaning by sending messages and receiving
feedback within physical and psychological contexts (Schramm, 1997). Rather than
illustrating communication as a linear, one-way process, the interactive model
incorporates feedback, which makes communication a more interactive, two-way
process. Feedback includes messages sent in response to other messages.
https://pressbooks.bccampus.ca/professionalcomms/chapter/3-2-the-communication-
process-communication-in-the-real-world-an-introduction-to-communication-studies/
For example, your teacher may respond to a point you raise during class
discussion or you may point to the sofa when your roommate asks you where the
remote control is. The inclusion of a feedback loop also leads to a more complex
understanding of the roles of participants in a communication encounter. Rather than
having one sender, one message, and one receiver, this model has two sender-
receivers who exchange messages. Each participant alternates roles as sender and
receiver in order to keep a communication encounter going.
Interactive model or convergence model is similar to transactional model as
they are both two-way communication model. But interactive model is mostly used
for new media like internet. Here, people can respond to any mass communications
like videos, news, etc. People can exchange their views and ideas.
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A. Schramm’s Interactive Model
Message Feedback
RECEIVER
Source: https://studymasscommunication.com/2019/09/08/the-osgood-schramm-model/
Figure 2.1. Schramm’s Interactive Model of Communication
B. White’s Model
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https://kablogsoralcomm.wordpress.com/2018/09/18/models-of-communication/
Figure 2.2. White’s Model of Communication
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6. Decoding– the listener interprets the language symbols he receives and thinks
further
7. Feedbacking– the listener may manifest overt behavior like a nod, smile, or yawn
or he may not show any behavior at all (covert behavior like fast heartbeat, a
poker face, etc.)
8. Monitoring– while the speaker watches for signs of reception or understanding of
his message among his listeners, he is also attuned to what’s going on inside
him; the speaker is receiving and decoding messages about himself from his
audience in order to adjust to the particular situation
Source: https://pressbooks.bccampus.ca/professionalcomms/chapter/3-2-the-communication-
process-communication-in-the-real-world-an-introduction-to-communication-studies/
Figure 3. Transactional Model of Communication
Examples of models that follow transactional model of communication are:
COMMUNICATOR
Barnlund's model of communication 1970
(https://www.thinglink.com/scene/627233635358998529)
by Mecal Didloft
Figure 3.1. A. Barnlund’s Model of Communication
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Barnlund’s Transactional Model is a multi-layered feedback system. This is a
continuous process where sender and receiver interchange their places and both are
equally important. The message passing takes place with a constant feedback being
provided from both parties. A feedback for one is the message for the other.
B. Helical Model
https://www.businesstopia.net/communication/helical-model-communication
Note: For you not to be confused, since Interactive and Transactional Models of
Communication have almost the same features with the presence of FEEDBACK,
Sheshuna (2019) differentiated the two. He explained that transactional model of
communication usually refers to those communication that takes place within the
private spheres of an individual's life. It simply means private talks happening
between close friends, lovers or family members. Here, the communication is not
necessarily conformed to public norms or etiquettes. It includes the communication
about daily events, menus of the meals or daily activities or other private affairs.
The other form of model is “Interactive”. This refers to informal talks that takes
place in public spheres. Here it operates under certain kind of rules to maintain the
status quo between the two communicators. People usually interact, make friends
in public then move closer to the private spheres, either as close friends or lovers
or family.
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It’s time to capture in your minds how these models of
communication are applied in your everyday life experiences.
Examine and understand each example.
1. Linear Model
A. Shannon-Weaver Model
Example: While your teacher is discussing in front, your seatmate
keeps on talking to you which is the reason why you are not able to
understand what your teacher is saying.
Source:
https://www.vectorstock.co
Source:
https://www.vectorstock.co m/royalty-free-vector/hand
m/royalty-free-
vector/handsome-teacher-
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some-teacher-cartoon-
teaching-mathematics-
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18112880
vector-18112880
Source: https://grammar.yourdictionary.com/style-and-usage/writing-a-school-
election-speech.html
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Based on the example, the speaker is you, the speech is what you
prepared. The students as your audience, and the effect will
depend on the audience if you were good enough to persuade
them or not.
C. Berlo’s Model of Communication
Example: This may happen when your teacher tries to control your
behavior or your attitude inside the classroom. Remember in the
figure that in this model, attitude is one of the key influenced factors
during communication. Another is when your teacher teaches you
some communication skills like proper pronunciation.
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B. White’s Model of Communication
Example: You are thinking of someone you really love, and then
you express your feelings by asking that person if she feels the
same as you. Now, a feedback must be present to satisfy this
model of communication.
Another example is when you are planning as a family about how you
will spend your vacation. Isn’t it that there are moments when all of you are
talking at the same time? That’s the time that noise prevail and that you
might not understand one another well.
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rudimentary communication methods. They may cry at their mother
to get her attention, then, later they might learn to speak in single
words, then full sentences, and so on.
Check it out!
Answer these activities to check if you have learned the
lesson or not. Okay? You may begin.
I. Multiple Choice
DIRECTIONS: Read each item carefully, and write the letter of your
answer.
1. Which of the following elements is missing in the linear model?
a. Feedback c. Receiver
b. Noise d. Sender
2. This model of communication shows how components are
influenced by different factors like communication skills.
a. Aristotle’s Model c. Schramm’s Model
b. Berlo’s Model d. Shannon-Weaver
Model
3. It is a type of communication model which is primarily described as
one-way process of communication.
a. Linear c. Transactional
b. Interactive d. Conversational
4. It is a type of communication model in which senders and receivers
both are known to be communicators.
a. Linear c. Transactional
b. Interactive d. Conversational
5. This model of communication is known to be a mother of all models.
a. Aristotle’s Model c. Schramm’s Model
b. Berlo’s Model d. Shannon-Weaver
Model
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II. Analysis
DIRECTIONS: Analyze each example of situation, and determine
what type of model of communication and specific model of
communication is exemplified.
1. Last Sunday, Maria and her family attended the Holy Mass. They
were so attentive during the Homily.
Type of Model of Communication:_____________________
Specific Model of
Communication:___________________________
7. While you are attending a birthday party, your friend called you over
the phone but since you can’t hear him clearly, the communication
stopped there.
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Type of Model of Communication:_____________________
Specific Model of
Communication:___________________________
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________________________________________________________
________________________________________________________
________________________________________________________
I. Short-Answer Essay
DIRECTIONS: Based on a movie or television show, describe an
interaction between two characters that is linear, interactive and
transactional in nature. Complete the table below by providing the
necessary details. See the rubrics below.
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impact the
exchange.
Rubric Criteria
Does Not Meet Partially Meets Proficiency Exceeds
Proficiency Meets 8 pts Proficiency
4 pts Proficiency 10 pts
6 pts
Response Does Not Meet Partially Meets Meets Proficiency Exceeds
Proficiency Proficiency Proficiency
The answer is
The answer to The answer missing slight The answer is
the question is does not details. All complete. All
lacking any address a information information
detail. The portion of the provided is provided is
answer question, or accurate. accurate. a
demonstrates a major details Understanding of deep
lack of are missing. the content is understanding
understanding of apparent. of the content.
the content. The student
. provided 3
details.
Main/Topic Does Not Meet Partially Meets Meets Proficiency Exceeds
Idea Proficiency Proficiency Proficiency
Sentence Main/Topic idea
Main/Topic idea Main/Topic sentence is either Main/Topic idea
sentence is idea sentence unclear or sentence is
somewhat is unclear and incorrectly placed, clear, correctly
unclear and incorrectly and is restated in placed, and is
incorrectly placed, and is the closing restated in the
placed, and is restated in the sentence. closing
not restated in closing sentence.
the closing sentence.
sentence.
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punctuation, punctuation, grammar, and/or punctuation,
capitalization, capitalization, spelling errors. grammar,
grammar, and/or grammar, capitalization,
spelling errors. and/or spelling and spelling.
errors.
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https://www.quora.com/What-are-some-examples-of-the-transactional-model-of-
communication
https://www.rcampus.com/rubricshowc.cfm?code=N85XA6&sp=yes&
Key Answer
Motivation
1.d
2.b
3.a
4.e
5.c
Exercises/Activities
I.Multiple Choice
1.a
2.b
3.a
4.c
5.d
II.Analysis
1.Linear – Aristotle’s Model
2.Linear – Shannon-Weaver Model
3.Linear – Berlo’s Model
4.Interactive – White’s Model
5.Transactional – Barnlund’s Model
6.Interactive – Schramm’s Model
7.Linear – Shannon-Weaver Model
8.Transactional – Helical
Application
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